tommy hilfiger

There are also nods to the eccentric holiday style
of eminent Brits who frequented the islands in the
early 70s. Jacquard suiting is woven with metallic
threads designed to catch the light, and silk caftans
have a decadent sense of ease. The sun-kissed
lineup speaks to new generations of globetrotters
who top their looks off with whimsical crochet
hats and beaded jewelry.
It’s all about wanderlust this season, eschewing
the hustle of city life and savoring the freedom of
individual style – so soak up the good vibes and
let’s go.
HILFIGER COLLECTION SPRING 2016
MARKET
With a brand portfolio that includes Tommy
Hilfiger and Hilfiger Denim, Tommy Hilfiger is one
of the world’s most recognised premium designer
lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear,
women’s collection apparel and sportswear,
kidswear, denim collections, underwear (including
robes, sleepwear and loungewear), footwear and
accessories.
The Hilfiger Denim product line consists of
jeanswear and footwear for men and women,
accessories, and fragrance. Merchandise under
the Tommy Hilfiger and Hilfiger Denim brands
is available to consumers worldwide through
an extensive network of Tommy Hilfiger and
Hilfiger Denim retail stores, leading specialty and
department stores, and at tommy.com.
The core line, Tommy Hilfiger, embodies
the brand’s classic American cool spirit with
a broad selection of designs across more
than 25 categories, including men’s, women’s and
kid’s sportswear, footwear and accessories. With
a focus on a 25 to 40 year-old consumer, Tommy
Hilfiger is internationally recognised for celebrating
the essence of classic American style with a fresh,
modern twist inspired by Hilfiger’s love of pop
culture – from fashion, art and music to sports
and entertainment.
Hilfiger Denim – This line is inspired by
American denim classics with a modern edge
that is more casual than theTommy Hilfiger label.
Targeting the 18 to 30 year-old denim-oriented
consumer, the line focuses on premium denim
separates, footwear, bags, accessories, eyewear and
fragrance.
Hilfiger Collection – This line is the pinnacle of
the Tommy Hilfiger product offering and features
its most directional styles for women, blending the
brand’s Americana heritage with contemporary
influences. The collection includes designs that
premiere on the runway during New York Fashion
Week, in addition to accessibly-priced precollections Hilfiger Collection is manufactured in
Italy with luxurious premium quality textiles,
Tommy Hilfiger Tailored – This line integrates
a sharp, sophisticated style with the brand’s
American menswear heritage. From structured
suiting to casual weekend wear, classics are
modernised with precision fit, premium fabrics,
updated cuts, rich colors and luxe details executed
with the brand’s signature twist.
ACHIEVEMENTS
DSES has awarded Tommy Hilfiger Best Service
Performance Brand in 2008.
l DSES has awarded Tommy Hilfiger Mall of the
Emirates Best Service Performance Outlet in 2008
l Tommy Hilfiger has been awarded Super Brand
status since 2009.
l Mall of the Emirates awarded Tommy Hilfiger
the Best Large Fashion store in 2011.
l Tommy Hilfiger won the Retail ME – Most
Admired International Retailer of the Year – 2012.
l Tommy Hilfiger won the Retail ME – Most
Admired Retailer of the Year – 2013.
l Tommy Hilfiger won the Retail ME – Most
Admired Children’s wear Retailer of the Year –
2013.
l
HISTORY
Born the second of nine children in Elmira, New
York, Hilfiger’s career in fashion began as a high
school student in 1969, when he opened a small
chain of stores called People’s Place with just
$150. His goal was to bring “cool big city styles”
from New York to his friends in their small town
in upstate New York. Hilfiger soon began designing
for the boutiques he had always admired, and in
1979 he moved to New York City to pursue a
career as a full-time fashion designer. There, he
caught the eye of Mohan Murjani, a businessman
who was looking to launch a line of men’s clothing
and believed that Hilfiger’s entrepreneurial
background gave
him the unique
ability to approach
men’s fashion in
a new way. With
Murjani’s support,
Hilfiger introduced his first signature collection in
1985 by modernising button-down shirts, chinos,
and other classics with updated fits and details.
The relaxed, youthful attitude of his first designs
has remained a distinctive hallmark throughout all
of Hilfiger’s subsequent collections.
For 30 years, Tommy Hilfiger has brought “classic
American cool” apparel to consumers around the
world. His designs give time-honoured classics a
fresh look, and his discerning taste has provided
the foundation for the growth of a global brand.
Under Hilfiger’s guidance, vision and leadership
as principal designer, the Tommy Hilfiger Group
has become one of very few globally-recognised
designer brands offering a wide range of
American-inspired apparel and accessories
PRODUCT
This season, Spring Summer 2016, Tommy Hilfiger
journeys to the Caribbean where happy colours
and madcap pattern play meet heritage with a
twist. It’s a joyous romp through the turquoise
waters of Jamaica and a peaceful stroll on the
powdery sand beaches of Mustique that have
played host to rock stars, royalty, and the next
generation of Hilfigers. There are no rules, so sit
back and relax – this is Spring 2016.
The collection pays homage to the ease of
island life, where classic silhouettes are invigorated
through an eclectic filter. Billowing dresses sport
lush flora and fauna patterns inspired by the
renowned textile artist Josef Frank, while tropical
hued patchwork and vibrant stripes energise
sundresses and separates.
Denim jackets and chinos are faded for a
loved effect and accented with beaded tapes and
whipstitched borders.
The traditional cricket sweater is reinvented
in homespun crochet, polos are done in netted
mesh, and oxford shirts are personalised with
embroidered eyelet. These sorts of handcrafted
details can be found at every turn, including on
the roomy beach totes, sneaker mules and layered
espadrilles.
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The adventure begins in Honolulu which today
is a bustling urban isle. The collection combines
colourful, cultural influences with nods to sailing,
surfing and the seafaring life. A nautical mix of red,
white and blue appears in bold colour-blocking,
celebrating Tommy Hilfiger’s signature palette in
bright, vibrant hues. Playful prints fuse tropical
florals, marine stripes and postcard-inspired 50s
souvenir scenes. Athletic stripe details bring an
unexpected twist to fashion knits and modern
minimalist essentials. Feminine statement skirts
are pleated, striped and printed, while the sailor
trouser and blazer is the must-have combination
of the season. Accessories exude Honolulu’s
sporty, clean aesthetic and embrace a red, white
and blue palette. Playful summer motifs like
lobsters, sun umbrellas and starfish are mixed with
Tommy’s signature nautical stripes.
The second stop on the tour is Havana, where
a Latin vibe inspires the use of spicy earth tones
and frilled details – all revisited through a fresh,
modern lens. Colours are rich and silhouettes are
fluid, with ladylike sundresses and blouses designed
in both solids and multi-stripe patterns. Masculine
meets feminine in spring tailoring, and all-American
pastimes like baseball and bowling influence a
retro-cool aesthetic – think fluted stripes and
sweaters with borders. Vintage postcards inspire
a favourite conversational print: the sunbathing
lady. In accessories, Latin influences are seen in
an eclectic offering that mixes shapes, silhouettes,
colors and textures with sporty stripes.
The journey ends in Martha’s Vineyard, the
quintessential American East Coast summer
destination. The staples of a classic spring
wardrobe are reinterpreted in a neat, playful
way as Ithaca and marine stripes mix with
chambrays and seersuckers. Deck essentials
include denim and classic summer shirting –
from the new Oxford shirt to eyelet details and
nautical stripes. Inspired by the Cape Cod sailing
life, conversational prints feature flocks of flying
seagulls. Accessories channel a relaxed island vibe
with soft, luxurious materials and fluid shapes. The
signature bucket bag is redone in deconstructed
suede with gold accents, while the classic
wedge sneaker is transformed into an espadrille,
embracing the maritime island vibe.
RECENT DEVELOPMENTS
Tommy Hilfiger is pleased to announce the
launch of the Spring 2016 Hilfiger Denim global
advertising campaign, “An Island State of Mind,”
which brings a laid-back island vibe to the urban
concrete jungle. Contemporary city life gets an
unexpected overhaul that’s playful, dynamic and
optimistic – it’s a celebration of the brand’s fresh
take on iconic denim classics with a spirited, edgy
attitude that’s uniquely Hilfiger Denim. As part
of the campaign, the Spring 2016 Hilfiger Denim
collection includes the new Dynamic Stretch
denim for men and women. The innovative fabric
has an 80% stretch factor and a high-recovery
finish, ensuring it retains its second-skin fit without
losing elasticity – even after prolonged wear.
The super-stretch fabric uses a high content of
elastane to provide an incredible ease of motion
and superior comfort, without losing its authentic
denim look.
Starring in the Spring 2016 campaign are
millennial models and influencers Hailey Baldwin,
Immy Waterhouse, Luka Sabbat, Sang Woo Kim
and David Bywater. With a combined reach of
over ten million followers on Instagram alone,
the models will engage their audiences with
behindthe-scenes teasers from the Hilfiger Denim
campaign shoot, plus their own personal twists
on island life in the city. Sneak peeks behindthe-scenes were also captured by Instagram
influencer Bryant Eslava and
self-directing cinematographer
Chad Huff. Their unique
imagery and videos will be
shared exclusively on Tommy
Hilfiger’s social media channels,
in Hilfiger Denim stores and
on tommy.com when the
campaign launches in April
2016.
The Dynamic Stretch
women’s collection includes
a skinny silhouette in low,
mid, high and ultra-high-rise
options in a variety of washes
and rinses. The palette features
light, mid and dark denim;
black, white, pale blue and
royal blue, while select styles
feature destructed finishes
and bleached whisker details.
The men’s Dynamic Stretch
collection features a superstretch skinny silhouette and
a slim silhouette in washed
gray-black, rinse-washed black
and vintage light, mid and dark
blues. Select styles are finished
with random bleaching, 3D
whiskers and scraped hemlines.
The Dynamic Stretch styles
will launch as part of Hilfiger
Denim’s Spring 2016 collection,
which will be available at
Hilfiger Denim and select
Tommy Hilfiger stores globally, and on tommy.com
from February 2016.
Tommy Hilfiger has opened 44 standalone
stores in GCC the latest one was opened in City
Walk in Dubai.
PROMOTION
Tommy Hilfiger as a brand is active across all
media. While the brand has presence across
luxury magazines, outdoor, in mall and traditional
media, the new thrust is moving towards digital.
Tommy Hilfiger hosts Press Days every season
to introduce the fashion offering to media and
influencers. In addition, the brand indulges its
premium customers with instore activations and
previews before key launches.
Tommy Hilfiger is known as the brand that
represents Classic, American, Cool. The brand
tailor makes slogans and campaigns based on its
specific category.
Tommy Hilfiger is actively involved in digital
media and has an active social media presence.
BRAND VALUES
Since Tommy Hilfiger introduced his first men’s
sportswear collection in 1985, the brand has
expanded to encompass a complete premium
lifestyle on a global scale. Tommy Hilfiger delivers
premium styling, quality and value to consumers
worldwide under the Tommy Hilfiger and Hilfiger
Denim brands, with a breadth of collections
including Hilfiger Collection, Tommy Hilfiger
Tailored, men’s, women’s and children’s sportswear,
denim, accessories, and footwear. In addition, the
brand is licensed for a range of products, including
fragrances, eyewear, watches and home furnishings.
www.appareluae.com
THINGS YOU DIDN’T KNOW ABOUT
TOMMY HILFIGER
Tommy Hilfiger Group is one of the world’s
most recognised designer apparel groups.
l Tommy Hilfiger products are currently
distributed in over 90 countries, across North
America, Central and South America, Europe
and the Asia-Pacific region, including more
than 1400 Tommy Hilfiger retail stores.
l Global retail sales of the Tommy Hilfiger
brand were US $6.7 billion in 2014
l Tommy Hilfiger has 44 stores in GCC. It
is present in UAE, Qatar, KSA, Kuwait and
Bahrain.
l