Green Valley Ranch Resort

November 3–5
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©2011 Charles Booker
Beating the Odds: Making Money Making Books
Green Valley Ranch Resort
Henderson ♠ Nevada
(10 minutes from the Las Vegas strip)
Just twenty minutes from the Las Vegas Strip, the Green Valley Ranch Resort is our destination for the
PubWest Conference 2011. Here you will find elegant accommodations, world-class cuisine, a tranquil spa,
and incredible grounds with lovely pools, water features, and even a vineyard. Green Valley Ranch Resort
& Spa will treat you to an experience that is “truly close to the Las Vegas action, but a world apart.”
It’s time to get away from daily office distractions and join publishing professionals from throughout
North America for our three-day program offering a total immersion in book publishing. Whether you are
a seasoned publishing professional or new to book publishing, fresh ideas and information abound as
technology advances and our dynamic industry continues to evolve. Publishers will gain critical insights
to help them navigate and thrive as the industry experiences monumental changes in its electronic and
traditional print forms.
Program Highlights
♣ Keynotes by Len Riggio, Chairman of Barnes & Noble, Tyson Cornell of Rare Bird Lit,
and Kevin Smokler of Byliner.com
♣ Intensives on Digital Publishing and Creating EPUBS with Adobe InDesign CS5.5
♣ Exploration and discussion of the Chicago Manual of Style’s new 16th edition with Alice Levine
♣ Provocative sessions focused on making money making books
♣ Incisive roundtables to describe developing trends and share successes and lessons learned
New This Year
♥ Vendor Poker: Visit PubWest sponsors and exhibitors to collect playing cards and create a winning
poker hand. Grand Prize: A free PubWest Conference 2012 registration valued at $450!
♥ Inside Spago: Take an exclusive behind-the-scenes kitchen tour and enjoy the cuisine at Wolfgang
Puck’s Spago restaurant
♥ Entertainment Vegas Style: Special pricing on world-class shows
♥ Closing Perspectives: Dominique Raccah of Sourcebooks and Kevin Smokler of Byliner.com1 plus
Learn, Network, Interact, and Get Energized
at the PubWest Conference 2011!
“What sets PubWest apart from other conferences is the sense of community. There are
no secrets here, no topics off limits. It is clear from the moment you arrive that we’re
all in this together.”—Stephanie King, Pomegranate Communications
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Conference Contents
Conference programming can occasionally change between press time and the conference. Please check
Pubwest.org for updates.
Thursday, November 3
Each year, PubWest offers two intensive sessions before the conference begins to explore topics more deeply
than is possible in a large-group setting. PubWest recruits experts from book publishing and the broader content industry to discuss cutting-edge solutions to our industry’s most pressing questions. Intensives are priced
separately from conference tuition.
9:00 a.m. – 2:00 p.m. Intensive Track One: Digital Workshop
Digital publishing is transforming our industry. As publishers transition from a print-primary business to a printand digital-hybrid business, new processes and skill sets are required to prepare for the future. Groundbreaking
experts reveal their approaches to digital content management, monetizing content online, and selling content
on mobile devices. Key topics include
♠ Publishing, Copyright, and the Digital Age
♠ The Principles of Monetizing Content Online
♠ Online Licensing: Recycling Your Content into New Sales
♠ Digital Asset Management: The Pain and the Promise
♠ Developing Usable e-Books: Improve Your Product, Engage Your Customers, & Make Money
♠ Mobile e-Commerce: Setting Up Shop inside One Billion Smartphones
Intensive presenters:
Chris Kenneally, Copyright Clearance Center (moderator); Alan Giagnocavo, Fox Chapel Publishing; Bob Kasher,
Newgen Imaging; Brett Sandusky, Kaplan Publishing
Lunch is included.
9:00 a.m. – 12:00 p.m. Intensive Track Two: Creating EPUBs with InDesign CS5.5
Converting your InDesign publications to great-looking EPUBs is easier than ever with the latest version of
InDesign, which was specifically designed with the EPUB publisher in mind. Production editors and graphic
design professionals will learn how to use InDesign CS4 through the newest InDesign CS5.5 to
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use the Articles panel for drag-and-drop content ordering,
employ InDesign style to CSS style mapping for consistent and clean styling,
use the new custom rasterization and page-break settings, create great-looking covers,
and make your EPUBs accessible with descriptive ALT tags.
Intensive presenter:
Anne-Marie “HerGeekness” Concepción, InDesign expert and publishing workflow consultant
Lunch is included.
2:30 – 4:00 p.m.
Inside Spago
An inside connection has made possible this exclusive, private tour of Wolfgang Puck’s Spago, one of Las
Vegas’s most acclaimed kitchens. Taste the food and wine that have made Puck famous while observing the
kitchen’s preparations for its evening diners. A private bus will deliver participants for an hour of the sights,
sounds, and flavors of Spago. Tour maximum: 25 people.
PubWest Conference 2011 Begins
5:30 – 6:30 p.m. Opening Reception in the Exhibit Hall
Vendor Poker begins
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6:45 p.m. PubWest Bowling Tournament sponsored by Thomson-Shore, Inc.
(So fun it should be mandatory! Separate registration required.)
Ever bowled a perfect game of 300? Here’s your chance to knock the pins down while chatting it up with your
publishing friends. The PubWest Bowling Tourney will be a fun evening of bowling, pizza, and friendly competition at nearby lanes. Transportation is included.
Friday, November 4
6:45 – 7:30 a.m. Three-mile walk/jog/run guided by VeloPress
8:00 a.m. – 5:00 p.m. Registration Desk open
8:00 a.m. – 3:00 p.m. Exhibit Hall open
8:00 – 8:30 a.m.
Coffee and muffins in Exhibit Hall
Vendor Poker
8:30 – 9:15 a.m. Keynote Speaker: Len Riggio, Chairman of Barnes & Noble
Len Riggio, Chairman of Barnes & Noble, has spent a lifetime in the book business. Widely known as a visionary,
brilliant marketer, and entrepreneur, Mr. Riggio built Barnes & Noble from a single store to a leading bookseller
with more than 1,300 retail and Barnes & Noble College bookstores nationwide. Join this legendary bookseller
as he discusses his fifty years in business, what he sees as the future of bookselling, and his predictions of how
print books, e-readers, and e-books will be sold.
9:30 a.m. – 12:00 p.m. Peer-to-Peer Seminars
Publishing professionals present four focused discipline-specific tracks of education geared for mid-to-senior
managers. Publishers and heads of houses are encouraged to select the track that is of most interest to them.
Sales/Marketing Track
But Does It Work? Evaluating and Monitoring the Effectiveness
of Your Social Media Marketing
Developing a social media presence for your company is only the first step. How do you evaluate the success of
your efforts and tailor your online presence to find greater sales revenue, better ROI, stronger media relationships, and frequent return customers? This panel of experienced marketing professionals will share secrets, case
studies, and processes to help you develop a system of review for your company’s social media campaigns.
Panelists:
Brad Farmer, Gibbs Smith; Stephen Koenig, Interweave; Jesse McDougall, Catalyst Web Works
Editorial Track
Chicago Manual of Style, 16th Edition
In 2003, the 15th edition of the Chicago Manual of Style was met with dismay and disappointment. Users noted
there were too many options and too many “acceptable” practices. CMS 16, released simultaneously online and
in print last year, is advertised as offering “firmer rules and clearer recommendations.” Join Alice Levine and
your colleagues in an exploration and discussion of the new sections and rule changes in the 16th edition.
Panelist: Alice Levine, Alice Levine Editorial Services
Production/Design Track
Optimizing Digital Production Workflows
A panel of printers and publishers will provide an overview of the basic elements of efficient digital production workflows—from content management to supply chain optimization. You will hear how some publishers
are already using a variety of digital tools to simplify the process of going from unedited Word files to print
and e-book output. And you will learn how to use a combination of POD, DSR, and offset printing to align
supply with demand and avoid storing too many books (cash!) in a warehouse. The panel will present two case
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studies—The Autobiography of Mark Twain and The Book of Awakening—to illustrate how publishers can keep
up with sudden spikes in demand without building up excessive inventory.
Panelists:
Kara Mannix, VeloPress; Dave Raymond, Thomson-Shore; Don Schmidt, ABC-CLIO, Joe Upton, Malloy
Financial/Administrative Track
Improving Your Publishing Company’s Profitability
With print book sales declining and the market demanding investment in new book formats, publishers are
struggling to balance the costs of their existing print business with a digital future. This session will provide
high-level ideas, strategies, and specific tactics to allow publishers to maximize revenues and cash flows in
the short-to-intermediate term so that they can fund their transition. Presenters will analyze PubWest Industry Operations and Salary Report and review relevant measures of operational and financial performance to
improve your publishing company’s profitability.
Panelists: Don Linn, Linn & Co., LLC; Dan Siburg, The Siburg Company
12:00 – 2:00 p.m.
Membership and Business Meeting and lunch
Voting members are strongly encouraged to attend this brief but critical business meeting to help make important decisions on the association’s future.
2:00 – 3:00 p.m.
Free time to visit Exhibit Hall – Vendor Poker
(Exhibit Hall closes for the day at 3:00 p.m.)
3:00 – 5:30 p.m.
Roundtables
Colleagues from each of publishing’s primary job functions meet to discuss developments, trends, and lessons
learned. Build on topics introduced in the morning sessions, share ideas, tackle problems, and meet people.
New ideas abound during these spirited discussions. Roundtables run concurrently and are led by PubWest
members. This year’s moderators are:
Editorial: Brenda Hadenfeldt, Brenda Hadenfeldt Freelance Editorial
Sales/Marketing: Dave Trendler, VeloPress
Production: Joe Upton, Malloy
Design: Lisa Liddy, The Printed Page
Publishers:* Gibbs Smith, Gibbs Smith Publisher
*Attendance at the Publishers Roundtable is limited to publishers/heads of houses only.
Free Evening
Try your luck in the casinos, see a show, dine with colleagues, or enjoy some downtime with this event-free
evening. PubWest has negotiated special pricing on some of the hottest shows in Vegas. Save 15-35 percent
on world-class shows such as Jersey Boys; Phantom of the Opera; Cirque Du Soleil’s Mystère, KÀ, and Beatles
Love; and more! Visit www.pubwest.org/conference for more information.
Saturday, November 5
8:30 a.m. – 5:00 p.m. Registration Desk open
8:30 a.m. – 3:45 p.m. Exhibit Hall open
8:30 – 9:30 a.m.
Coffee and muffins in Exhibit Hall
Vendor Poker
“The most valuable publishing conference in the country.”—JOHN TEAL, Midpoint Trade Books
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9:30 – 10:30 a.m.
Plenary Session
21st-Century Publishing Experiments: Theories,
Actions, and Hard Lessons
Speakers: Tyson Cornell, Founder of Rare Bird Lit
Kevin Smokler, VP of Marketing at Byliner.com
No longer can publishers afford to say, “Wouldn’t it be cool if . . . ?” It’s time to double down and put big ideas
into action. This plenary features two young industry veterans and old friends, Tyson Cornell and Kevin Smokler,
who will grill each other on their biggest gambles and show how publishing can turn “Wouldn’t it be cool if . . .
?” into “This is just awesome!”
Cross-training sessions give everyone the chance to learn something new and outside
their normal work. Take a look at how other parts of publishing approach problems
and go home with new ideas to try. Choose one of the two sessions per time slot.
10:45 a.m. – 12:00 p.m. Cross-Training Sessions (select one)
♣ Session A1: Beating the Odds: Product Line Branding and Permissions
Smart publishers can beat the odds and make money from books by branding product lines and actively managing their permissions program. In this session, learn how to develop and implement a product line branding
strategy and the legal protection inherent in this approach. Also included will be a practical skills session on best
practices for obtaining clearances to use third-party content for published works in print and new media, identifying proper rights holders, orphan works, securing necessary rights, plagiarism, and the increasing importance
of reproduction rights organizations to the permissions process.
Panelists: Lloyd Rich, Law Office of Lloyd Rich, Jon Tandler, Esq., Ryley Carlock & Applewhite
♣ Session A2: Making Green While Publishing Green
The common notion has been that publishing books with environmentally responsible or recycled materials
comes with a higher cost. Today, however, this is largely a misconception. In fact, to be known as a “green publisher” has many profitable advantages and warrants a closer look. This session will explore
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industry trends between traditional print publishing and digital media,
good practices that combine being green with remaining profitable,
an update on the latest Book Industry Environmental Council initiatives, and
the experiences of two publishers who will discuss how publishing green, both in print and digital
media, has affected their businesses.
Panelists: Colleen Dunn Bates, Prospect Park Media; Haley Berry, Fulcrum Publishing; Tyson Miller, Green Press
Initiative; Tony Crouch, IBT Global (moderator)
12:00 – 1:30 p.m.Awards Luncheon
PubWest honors members and industry leaders for their outstanding contributions to the association and the
industry. PubWest will recognize the recipients of the President’s Award, Executive Director’s Award, Associate
Member of the Year Award, and PubWest’s highest honor, the Jack D. Rittenhouse Award. This year’s Rittenhouse Award recipient is Jack Jensen, publisher of Chronicle Books.
2:00 – 3:15 p.m. Cross-Training Sessions (select one)
♥ Session B1: Faceoff: Traditional Media vs. Social Media
How are the worlds of traditional and social media book reviews coming together? What are the pros and cons
of utilizing the new media to promote your title(s)? How should publishers approach the new world of book
reviews? This session will demystify the use of print and online media including blogging. Learn how publishers
can leverage the new media to distribute their content, improve their SEO, build their audiences, and promote
their books using practical tools and measurable strategies.
Panelists: Cevin Bryerman, Publishers Weekly; Jesse McDougall, Catalyst Web Works
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♥ Session B2: Putting the e in e-Books
Publishers are now designing a new reading experience. Why aren’t text-based e-books enough? How can
we impact immersion and immersive reading? How can we create a new storytelling method with experiential
books? Do readers really want enhanced functions inside their e-books? If so, which kinds of enhancements do
they seem to connect with most and which haven’t worked so well? What is the learning and retention value
of enhanced features? Panelists will discuss the ongoing process of transforming their publishing companies
to embrace the digital future, including enhanced e-books, app development, and online community services.
They’ll also discuss using self-assessments, rethinking roles, and changing processes to create flexible and agile
organizations.
Panelists: David Marshall, Berrett-Koehler Publishers; Dominique Raccah, Sourcebooks
3:15 – 3:45 p.m. Exhibits-only Time
Browse the many excellent sponsor and vendor exhibits at this year’s conference. And don’t miss your last
opportunity to complete your Vendor Poker hand!
3:45 p.m.
Vendor Poker Showdown!
Select your best poker hand from the playing cards you’ve collected from exhibitors and compete for a chance
to win free conference registration next year!
4:00 – 5:15 p.m.
Cross-Training Sessions (select one)
♠ Session C1: Metadata and Discoverability:
Pathways to Achieving Success in the Digital Supply Network
Metadata connects publisher, distributor, retailer, and consumer, making it a critical piece of the e-book infrastructure. The realm of metadata is also growing beyond just the product description; metadata specialists
are now concerned with SEO, websites, user-generated content, keywords, and discoverability. Panelists will
present case studies highlighting strategies and tactics for augmenting sales through metadata practices. Topics covered include machine indexing, data compilation and analysis, data-driven product development, SEO,
reporting, and the shift toward smart content.
Panelists: Stephen Koenig, Interweave; Patricia Peyton, Bowker; Brett Sandusky, Kaplan Publishing
♠ Session C2: Getting the Most from Your PubWest Membership
Take full advantage of your membership in PubWest. Panelists will highlight the value of being engaged with
this association, reveal the best ways to use member benefits and industry discounts, and offer an overview
of the many educational and networking opportunities that come with membership. Includes information on
these brand-new member benefits: Cision (media relations and publicity), Constant Contact (email marketing),
Nielsen BookScan (industry data), and freight brokers.
Panelists:
Joanne Haines, NOLS; Kalen Landow, Taylor Trade Publishing; Doug Pfeiffer, Graphic Arts Publishing; Connie
Shaw, Sentient Publications; Jackie Thompson, Nolo; Dave Trendler, VeloPress
5:15 – 6:00 p.m. Plenary Session
Closing Perspectives
Join popular PubWest presenters Dominique Raccah and Kevin Smokler as they recap highlights from the conference and bring it all together in this closing plenary session. This upbeat and energetic session will close out
the conference on a high note so members head back to the office refreshed, charged up, and ready to make
money making books.
6:30 p.m. Annual PubWest Party
The annual PubWest Party is an evening to unwind and spend time sharing insights gained from the previous three days. Join us for a barbecue dinner at the nearby restaurant Lucille’s. Don’t miss this last chance to
connect with fellow conference attendees and relax together before returning to the office. PubWest thanks
Ingram Content Group for sponsoring this year’s party!
“I learned things at the conference I implemented the day I returned to the office.
I’m sure I’ll quickly recoup the costs of the conference with greater sales and better
practices I learned.”—Brad Farmer, Gibbs Smith
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Exhibitor
Price Sheet
Online registration will begin in August. To register, go to www.pubwest.org and click the link Register for
Conference. This link will take you through an easy step-by-step registration process. You will be asked for a credit
card to complete the transaction.
10’ x 10’ wall space
8’ Tabletop
8’ Tabletop Sole Proprietor/Freelancer
MembersNon-members
$825 $675
$575 $925
$775
$725
Discounts
Early Bird Discount: Save 15% before October 3, 2011. You will see instructions for taking the Early Bird Discount on
our online registration form.
Hotel Discount: Save $20 if you stay at the host hotel, Green Valley Ranch Resort. Click the appropriate box on our
online registration form to receive this discount.
Exhibitor Registration includes:
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Thursday evening Opening Reception
Friday morning 3 mile walk/run
Friday Annual Membership Meeting Luncheon
Saturday Awards Luncheon
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Morning coffee and pastries
All midmorning and afternoon coffee breaks
Saturday night PubWest Party
We invite and encourage exhibitors to attend conference
sessions, as their schedules allow.
**If more than one person is coming from your company, please register them online as a Supplemental Exhibitor. They
must be registered to receive a name badge, to be included in the conference Who’s Who, and to join us for meals.
Meal prices range from $25-$35 for Supplemental Exhibitors.
Optional Activities (requiring separate fees)
Thursday Intensive Sessions
These sessions are not included in the regular conference tuition. Fees include all course materials and boxed lunch.
Advance registration is required for admittance.
Digital Workshop
(9:00 a.m. to 2:00 p.m.)
PubWest member $250
Non-member
$300
Student rate
$200 (with valid ID)
Creating ePubs with InDesign CS5.5
(9:00 a.m. to 12:00 p.m.)
PubWest member $200
Non-member
$250
Student rate
$150 (with valid ID)
Additional Thursday Activities
Inside Spago Kitchen Tour & Tasting (2:30 p.m.)
Fee includes transportation. Tour maximum: 25 people
PubWest member $50
Non-member
$55
Bowling Tournament (6:45 p.m.)
Fee includes games and light dinner $40
Conference programming can occasionally change between press time and the conference.
Please check Pubwest.org for updates.
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Conference 2011 Resource Directory & Program Guide
Take advantage of our Early Bird Rates for Advertising in the Conference Resource Guide! Place your ad before
October 3, 2011 and receive 15% off!
Early Bird
Early Bird
before 10/3/11
before 10/3/11
Quarter-Page Ad:
3.125” x 4.125” $240
$192
Full-Page Ad (non-bleed): 6.25” x 8.5”
$500
$400
Half-Page Ad:
6.25” x 4.25”
$350
$280
Inside back pg. (non-bleed):6.25” x 4.25”
$750
$600
(Last full page of the guide)
Ads should be designed to the dimensions listed above. Digital ad format: PC or Mac formatted 300 dpi gray scale
tif or high resolution gray scale pdf with all fonts embedded. No eps files! Zip your file and send via e-mail to
Amanda Fessler at Amanda@Pubwest.org.
Important Exhibitor Information
Exhibitor setup will take place on Thursday, November 3, 2011, between 9:00 a.m. and 4:00 p.m. and must be complete in time for the opening reception at 5:30 p.m. Any exceptions to this policy must be granted by the PubWest
office. Thank you.
Exhibit hall hours are Thursday from 5:30 p.m. to 6:30 p.m., Friday 8:00 a.m. to 4:00 p.m., and Saturday from 8:00 a.m. to
3:45 p.m. Please check our Web site for any changes to this schedule.
Any changes in exhibit arrangements must be made by October 14, 2011. Until that date, the cancellation fee is 50%
of the exhibit space. No refunds for exhibit space will be given after October 14, 2011. Please note: No refunds will
be given at any time for Conference Resource Guide advertising or sponsorships.
All orders for exhibit space are subject to approval by PubWest. PubWest will not be liable for any failures to provide
exhibit space that occur due to circumstances outside the control of PubWest. PubWest reserves the right to reject,
adjust, or cancel any order for exhibit space for any reason at any time. In the event that PubWest fails to provide
exhibit space, its maximum liability will be limited to the amount of exhibitors’ payment for exhibit space. Exhibit
space is sold on an as-available basis.
Tear Down Penalty: Any exhibitor dismantling or otherwise tearing down their booth before the end of trade show
exhibit hours will be subject to a $250 penalty. Please remember attendees may be visiting the exhibit hall late in
the show.
Sponsorships
Tier One – $2,000
Tier Three – $1,000
♣ Company will receive an introduction by the conference chair at
opening reception, membership meeting,and conference luncheon.
♦ Company will receive an introduction by the conference chair at
♣ Signage in the exhibit hall and information desk for
the duration of conference.
♦ Signage in the exhibit hall and information desk for
♣ Sponsorship noted in the conference program, the EndSheet,
and Web site.
♦ Sponsorship noted in the Conference program,
♣ Full-page ad in Conference Resource Guide.
♦ Half-page ad in Conference Resource Guide.
opening reception, membership meeting, and conference luncheon.
the duration of conference.
the EndSheet, and Web site.
♣ Free half-page ad in the EndSheet.
Tier Two – $1,500
Tier Four – $750
♠ Company will receive an introduction by the conference chair at
♥ Company will receive an introduction by the conference chair
opening reception, membership meeting, and conference luncheon.
♠ Signage in the exhibit hall and information desk for
the duration of conference.
♠ Sponsorship noted in the conference program, the EndSheet,
and Web site.
♠ Full-page ad in Conference Resource Guide.
at opening reception, membership meeting,
and conference luncheon.
♥ Signage in the exhibit hall and information desk
for the duration of conference.
♥ Sponsorship noted in the conference program,
the EndSheet, and Web site.
♥ Quarter-page ad in Conference Resource Guide.
PubWest is a Colorado nonprofit corporation and Federal not-for-profit 501(c)6 organization, with federal tax ID number (FEIN) 84-0796515.
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Attendee
Price Sheet
Online registration will begin in August. To register, go to www.pubwest.org and click the link Register for
Conference. This link will take you through an easy step-by-step registration process. You will be asked for a credit
card to complete the transaction.
Full Conference Registration includes:
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Unlimited access to Friday and Saturday seminars
Thursday evening Opening Reception
Friday morning 3 mile walk/run
Friday Annual Membership Meeting Luncheon
Saturday Awards Luncheon
Exhibit hall pass
Morning coffee and pastries
All midmorning and afternoon coffee breaks
Saturday night PubWest Party
PubWest member
$450 (Early bird registration
15% off before 10/3/11)
Non-member
$550 (Early bird registration
15% off before 10/3/11)
Student rate
$225 (No Early bird discount)
Discounts
Early Bird Discount: Save 15% before October 3, 2011. You will see instructions for taking the Early Bird Discount on
our online registration form.
Group Discounts: Companies can save 10% on their registrations when they register as a group. Groups must have 2
or more people from the same company. One person must go online and register the entire group.
Hotel Discount: Save $20 if you stay at the host hotel, Green Valley Ranch Resort. Click the appropriate box on our
online registration form to receive this discount.
Optional Activities (requiring separate fees)
Thursday Intensive Sessions
These sessions are not included in the regular conference tuition. Fees include all course materials and boxed lunch.
Advance registration is required for admittance.
Digital Workshop
(9:00 a.m. to 2:00 p.m.)
PubWest member $250
Non-member
$300
Student rate
$200 (with valid ID)
Creating ePubs with InDesign CS5.5
(9:00 a.m. to 12:00 p.m.)
PubWest member $200
Non-member
$250
Student rate
$150 (with valid ID)
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Additional Thursday Activities
Inside Spago Kitchen Tour & Tasting (2:30 p.m.)
Fee includes transportation. Tour maximum: 25 people
PubWest member $50
Non-member
$55
Bowling Tournament (6:45 p.m.)
Fee includes games and light dinner $40
One-Day Ticket Option
A One-Day Ticket includes unlimited access to conference sessions on the selected date, exhibits, receptions, morning coffee/pastries, midmorning and afternoon coffee breaks. A One-Day Ticket for Friday, November 4, includes
the PubWest Annual Membership Meeting Luncheon, and a One-Day Ticket for Saturday, November 5, includes the
Awards Luncheon and PubWest Party.
One-Day Ticket for Friday, November 4
PubWest Member $250
Non-member
$275
One-Day Ticket for Saturday, November 5
PubWest Member $275
Non-member
$325
Additional Meals and Tickets
If you need to order additional meal/party tickets or exhibit hall passes, please contact the PubWest office.
Before September 30, 2011, cancellations may be made for the full amount of tuition, less a $75 processing fee.
Between September 30 and October 7, 2011, the cancellation fee is 75 percent of tuition.
No tuition refunds will be given after Friday, October 7, 2011.
PubWest is a Colorado nonprofit corporation and Federal not-for-profit 501(c)6 organization, with federal tax ID number (FEIN) 84-0796515.
Conference programming can occasionally change between press time and the conference.
Please check Pubwest.org for updates.
“When I come away from a conference with one good idea, I’m happy.
After PubWest, I’m ecstatic.”—Paddy calistro, Angel City Press
Hotel Information The PubWest Conference 2011 will be hosted by Green Valley Ranch Resort, which is located
just outside Las Vegas in Henderson, Nevada. This luxury property has something for everyone: lovely grounds, heated pools, fine
dining, and a spa for those looking for a relaxing respite from the office. There is a movie theater on-property and an outdoor
shopping mall adjacent to the resort. For those looking for a Vegas experience, the resort includes a casino and has free shuttle
service to the Strip.
Complimentary amenities include a daily newspaper; in-room coffee; high-speed Internet access; access to the resort’s spa,
including a lap pool, hot tub, and exercise facility (spa services require an additional fee); free parking; and shuttle service to and
from the airport and the Las Vegas Strip. These amenities add up to a $25 daily savings.
Hotel Room Reservation Deadline: Wednesday, October 12, 2011. PubWest has reserved a discounted
block of rooms for conference attendees, but the number of rooms is limited. Proceeds from room reservations support PubWest,
and hotel guests earn a discount on conference registration.
Room Rate for Single or Double Occupancy: Traditional rooms are $119 per night, plus tax. This
special conference guest room rate will also apply three days before and after the official conference dates, based on availability.
This is a chance to combine business trips or take a little extra time for rest and relaxation in Las Vegas!
Green Valley Ranch Resort / 2300 Paseo Verde Parkway / Henderson, Nevada 89052
Reservations by phone: Call 866-782-9487. Please be sure to specify that you are with PubWest to receive our rate!
Getting to Henderson, Nevada
McCarran International Airport is about twenty minutes from our host hotel. Most major airlines serve this airport. Check out
www.mccarran.com for more information.
Shuttle Services
Green Valley Ranch Resort offers free shuttle service from the airport eight times each day: 7:30 a.m., 9:30 a.m., 11:30 a.m., 1:30
p.m., 3:30 p.m., 5:30 p.m., 7:30 p.m., and 9:30 p.m. The shuttle is a fourteen-passenger van and service is first come, first served.
Pick up is at the airport’s Zero Level.
“My entire base of trade publisher clients has been established over the seven years
I have exhibited at PubWest as a freelance illustrator.”—Joyce Turley, Dixon Cove Design
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PubWest is proud to welcome to this year’s
conference the following Industry Partners:
Arizona Book Publishing Association (ABPA)
Colorado Independent Publishers Association (CIPA)
New Mexico Book Association (NMBA)
Small Publishers Association of North America (SPAN)
Conference Scholarships
Scholarship Committee, PubWest, 17501 Hill Way, Lake Oswego, OR 97035
Applications must be received by Friday, September 30, 2011. Scholarship covers full conference tuition
only. Recipients are responsible for their own travel and lodging as well as conference intensives or other
optional events.
“Every publisher should break from routine for a weekend of introspection, learning,
and investment in ideas. PubWest is your retreat.”—Dave Trendler, VeloPress
PUBWE ST
P U B L I S H E R S A S S O C I AT I O N O F T H E W E S T
PubWest, 17501 Hill Way, Lake Oswego, OR 97035
www.pubwest.org
PubWest thanks Thomson-Shore for printing this brochure.
Art Direction/Design: Janice Benight Design Studio
Publishing professionals who have worked fewer than three years in the book publishing industry are invited
to apply for a full-tuition scholarship to the PubWest Conference 2011. To apply, send a letter of introduction
explaining your professional/academic background and why you’re interested in a book-publishing career,
along with a letter of support from one professional or academic reference to: