Company Profile

Company Profile
TEddy s.p.a.
www.teddygroup.it
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INDEX
index
index
3 COMPANY FIGURES
17calliope®
5 TEDDY s.p.a. HISTORY
22 RINASCIMENTO®
6 TEDDY S.P.A. BRANDS
26DOING BUSINESS WITH TEDDY
7 TERRANOVA®
28 CONTACTS
13 TERRANOVA® kids
www.teddygroup.it
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1 • COMPANY FIGURES
TERRANOVA, an ‘extra-large’ growth: at Terranova headquarters clerks have just noted a
goal down that they must update it immediately
after. – Il Sole 24 Ore, Italian financial newspaper
Teddy, a light company with a beating heart in the warehouse. The successful idea is
a light company, which designs, orders, buys
and sells. And it mainly sorts out products. Logistics is everything to Teddy Corporate Group
– Corriere Economia, Column in a national
Italian newspaper
COMPANY
FIGURES
TEDDY S.p.A. TOTAL TURNOVER FROM 1988 TO 2010
(millions of euro)
DEVELOPMENT HISTORY OF STORES
TERRANOVA-TERRANOVA KIDS - CALLIOPE
FROM 1988 TO 2010
341
562
million Euros turnover in 2010
TERRANOVA®, CALLIOPE®
and TERRANOVA®KIDS flagship stores
www.teddygroup.it
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1 • COMPANY FIGURES
“There are about 3,000 people who work all over the world only for
Teddy Corporate Group” - Alessandro Bracci, Generla Manager
Logistics, Teddy Corporate Group
TEDDY S.P.A. GARMETS SOLD FROM 1988 TO 2010
(millions of GARMETS)
TEDDY S.P.A. EMPLOYMENT GROWTH FROM 1988 TO 2010
[all data expressed in units]
56
627
millions of garments invoiced
employees in 2010
www.teddygroup.it
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2 • TEDDY s.p.a. HISTORY
Vittorio Tadei, founder and Sole Director
A MULTINATIONAL
CORPORATION
WITH AN
ITALIAN SOUL
1961
1988
2005
2011
Vittorio Tadei starts up his
enterprise.
TERRANOVA® brand and the
franchising formula of the ‘licensing
on consignment’ are launched.
While TERRANOVA® celebrates
the opening of its 400th store in
the world Teddy S.p.A. launches
CALLIOPE® brand on the market
With 550 TERRANOVA®, CALLIOPE®
and TERRANOVA®KIDS stores
and a sales network of 16
RINASCIMENTO® wholesale stores,
Teddy S.p.A is one of the largest
clothing companies in Europe.
1970
The clothing retailing business is
joined by the wholesale business,
thus preparing the ground for the
future wholesale network branded
RINASCIMENTO®.
1990
TERRANOVA® network of points
of sales expands abroad. Spain,
former Yugoslavia and other East
European countries are the first
markets.
2006
While CALLIOPE® opens its 50th
store, TERRANOVA® starts the
distribution of kidswear products
branded TERRANOVA®KIDS.
www.teddygroup.it
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27
countries
www.teddygroup.it
99
single brand stores
23
countries
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RETAIL DISTRIBUTION
single brand stores
and corners in
9.000
corners in
92
countries
WHOLESALE DISTRIBUTION
149
RETAIL DISTRIBUTION
422
single brand stores
32
countries
RETAIL DISTRIBUTION
RETAIL DISTRIBUTION
3 • TEDDY S.P.A. BRANDS
16
wholesales in
11
countries
INDEX
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4 • TERRANOVA®, the brand
www.terranovastyle.com
TERRANOVA®
ITALIAN TASTE,
GLOBAL STYLE
Terranova® is one of the teenager fashion brands
with competitive prices and the highest number of
flagship stores in the world: more than 422 in 32
countries. TERRANOVA® stands out for its fresh, sunny,
‘full of life’ image. A daily wonder: this is TERRANOVA®
brand life-style. An easy-to-wear product, easy-to-buy
thanks to its even more affordable prices, easy-to-live
for the incredible feeling of freedom that can be breathe
inside any TERRANOVA® point of sales.
www.teddygroup.it
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4 • TERRANOVA®, the brand
www.terranovastyle.com
TERRANOVA®
expresses a sound,
truly Italian will for
life, everywhere.
Together.
TERRANOVA® is a
young brand for
young people with a
street soul.
www.teddygroup.it
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4 • TERRANOVA®, the brand
www.terranovastyle.com
TERRANOVA®
is a positive brand
with a sparkling,
fresh and sunny
image.
www.teddygroup.it
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5 • TERRANOVA®, THE STORES
www.terranovastyle.com
422 stores, one
unique and new
identity.
Watch the movie about
TERRANOVA® concept store
www.teddygroup.it
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5 • TERRANOVA®, THE STORES
www.terranovastyle.com
www.teddygroup.it
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5 • TERRANOVA®, THE WEB
www.terranovastyle.com
12 millions
of customers
and 1.5 millions
of online
visits per year.
www.facebook.com/terranovaworld
www.youtube.com/terranovachannel
www.teddygroup.it
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7 • TERRANOVA® KIDS, THE BRAND
www.terranovakids.com
TERRANOVA® KIDS,
1-13-year
kidswear, with
a fighting spirit
and character.
Thanks to global success, TERRANOVA® has given
life to a line conceived and designed for the smallest
children. TERRANOVA®KIDS will close 2010
with over 140 sales points in the world
The offerings of TERRANOVA®KIDS, following in the
footsteps of its brand of reference, are characterised
by high fashion content at competitive prices, affirming
itself among the leading brands in children’s clothing.
www.teddygroup.it
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7 • TERRANOVA® KIDS, THE BRAND
www.terranovakids.com
A joyful image
as well as lively,
full of energy,
happy and
colourful: this is
TERRANOVA®KIDS
www.teddygroup.it
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7 • TERRANOVA® KIDS, THE STORES
www.terranovakids.com
www.teddygroup.it
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8 • TERRANOVA® KIDS, THE WEB
www.terranovakids.com
www.facebook.com/terranovakids
www.youtube.com/terranovachannel
www.teddygroup.it
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9 • calliope®, THE brand
www.calliope.info
calliope ,
EVERYDAY
GLAMOUR
®
In 6 years of life, CALLIOPE® has arrived
at 99 sales points, entering with success
in a market as competitive as the clothing.
The reasons for this rapid development can
be summed up in its Italian style and in an
every day, well-made product, at a reasonable
price. All of this accompanied by a glamorous,
sophisticated and gritty image.
www.teddygroup.it
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9 • calliope®, THE brand
www.calliope.info
CALLIOPE®
total look
distinguishes
clothes and
accessories with
a truly Italian
elegant style.
www.teddygroup.it
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10 • CALLIOPE®, THE STORES
www.calliope.info
www.teddygroup.it
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10 • CALLIOPE®, THE STORES
www.calliope.info
www.teddygroup.it
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11 • calliope®, THE WEB
www.calliope.info
2 millions
of customers
and 250
thousand of
online visits
per year.
www.facebook.com/calliopeitalia
www.youtube.com/CalliopeItalia
www.teddygroup.it
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12 • Rinascimento®, THE brand
www.rinascimento.info
RINASCIMENTO®,
PASSION FOR
FASHION WITH
STYLE
200 new articles and 120.000 garments sold per week,
8 sample collections and and 10.000 models every year.
These figures reflect today’s RINASCIMENTO®
– the most impressive in the world of fast fashion.
RINASCIMENTO® is a completely Italian phenomenon,
the result of intelligence, effort and international
know-how in the fashion business.
It is a brand dedicated to those with a passion for
beautiful things that are made carefully and with a
loving hand – one more opportunity for those who
believe in the quality of italian-made goods.
www.teddygroup.it
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12 • Rinascimento®, THE brand
www.rinascimento.info
Rinascimento®
woman is always
aware of its
femininity.
www.teddygroup.it
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13 • Rinascimento®, THE STORES AND THE WHOLESALES
www.rinascimento.info
i negozi
gli ingrossi
www.teddygroup.it
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14 • Rinascimento®, the web
www.rinascimento.info
www.facebook.com/rinascimentostyle
www.youtube.com/rinascimentochannel
www.teddygroup.it
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15 • DOING BUSINESS WITH TEDDY S.P.A.
DOING BUSINESS
WITH TEDDY S.P.A.
The franchising formula of the ‘licensing on consignment’
designed for TERRANOVA®, CALLIOPE® and TERRANOVA KIDS®.
the cornerstone of our success
BUSINESS ANALYSIS
Our Development Department sets
the potential budget of a point of sale
according to the information gathered
during the assessmet stage (point of
sale position, shop windows, surface
area, market, etc.).
NO TRANSPORT COSTS
Garmets arrive at the point of sale
without any cost for the franchisee.
The company also assumes the costs
of picking up unsold products at the
end pf the season.
NO ROYALTIES NO ENTRANCE FEE
Our franchisees do not have to incur
costs such as royalties or entrance
fees in order to open a store.
NO FINAL UNSOLD STOCK
Franchisees only pay for goods sold.
stockroom
An essential element for good visual,
it can be located inside or outside the
area of the point of sale provided that
it ensures the point of sale to have new
stocks easily available, even more often
during the day. The stockroom must be
equipped to best exploit its potential.
COMMUNICATION AND MARKETING
Terranova is in charge of creating
communication within the point of
sale. Each franchisees is in charge
of local advertising campaigns. All
updated material and the Manual for a
Coordinated Corporate image will be
aible to him all times.
BUSINESS AND VISUAL
MERCHANDISING ADVICE
The heads of business and visual
merchandising departments are
always at our franchisees’ disposal to
help them tackle any sale and visual
merchandising strategy.
TRAINING
Eitherthe franchisees or the person
in charge of the point of sale is to
train for a given period at one of our
“pilot” points of sale. Once the store
has opened, staff training should be
constant and through simple and
practical tools.
COSTANT AND GUARANTEED
PROFIT MARGIN
The franchisee’s profit margin
remains unchanged not only during
the regular sales periods but also
during the end-of-season sales.
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15 • DOING BUSINESS WITH TEDDY S.P.A.
DOING BUSINESS
WITH TEDDY S.P.A.
Fast fashion made in Rinascimento®
True fast fashion
is the ability to
understand trends
and immediately
interpret and express
them, making them
accessibile to the
widest possible
customer base.
Several times in a
single season.
Experience, insight
and real team
work ensure that
good chioces are
made, minimize
garment design and
productions times
and ensure a superior
quality/price ratio.
Fast delivery ensures
constant variety.
Day after day
RINASCIMENTO®
provides a fast and
appealing mix of
fashion research;
fabric sample supply;
garment selection,
cut and manufacture,
meticulous finishing
touches, expert
clearing and pressing,
and professional sales
and shipping.
MONTREAL
www.teddygroup.it
DUBLINO
londra
Bruxelles
PARIGI
porto
LIONE
TOLOSA
MARSIGLIA
AMSTERDAM
NEUSS
SALISBURGO
MILANO
BOLOGNA
BEIRUT
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16 • contactS
TEDDY S.p.A.
via Coriano 58, Grosrimini BL. 97
47900 Rimini (RN), Italia
T. +39 0541 301.411
F. +39 0541 383.430
www.teddygroup.it – ask@teddy.it
www.teddygroup.it
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