April - June 2012 Issue

April - June 2012 Issue
SIA Cargo Expands Network With Scoot Partnership --- Page 3
SIA Cargo Signs Joint Service Agreement With China Cargo Airlines --- Page 5
SIA Cargo Wins Prestigious Award --- Page 6
Journey As A Pilot --- Page 13
And much more: Inside this April - June 2012 issue!
In This Issue . . .
Corporate News
SIA Cargo Expands Network With Scoot Partnership
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Page 3
SIA Cargo Singapore Sales Office Sets Out To Market Scoot
Freight
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Page 4
Scootin’ Into Sydney
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Page 4
SIA Cargo Signs Joint Service Agreement With China Cargo
Airlines
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Page 5
SIA Cargo Wins Prestigious Award
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Page 6
Sponsorship Appreciated
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Page 7
SIA Cargo Korea Appreciates Cargo Agents
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Page 8
SIA Cargo Flies Ukraine Treasures To Singapore
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Page 9
Champion Horse Flies SIA Cargo
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Page 10
African Lion Cubs Travels On SIA Cargo
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Page 11
SIA Cargo Bangalore Team Overcomes Logistics Challenge
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Page 12
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Page 13
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Page 17
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Page 18
Great Shipments
Our People
Journey As A Pilot
Activities
Sporting Glory For SIA Cargo
Community Outreach
Educational Trip To The National Museum Of Singapore
3
CORPORATE NEWS
SIA Cargo Expands Network With Scoot Partnership
Singapore Airlines Cargo is adding more destinations to its network through an agreement
with Scoot to manage its bellyhold capacity.
Scoot is a new medium and long haul low-cost airline based in Singapore. Scoot
commenced its first commercial flight on 4 June 2012, operating daily services between
Singapore and Sydney. Scoot has also launched five-times-weekly services between
Singapore and Gold Coast on 12 Jun and daily services between Singapore and Bangkok
on 5 July. Scoot will continue to add more destinations to its network, including Tianjin,
Taipei and Tokyo.
Scoot is deploying the Boeing 777-200 aircraft with a bellyhold capacity of 10 tonnes on
these routes.
Singapore Airlines Cargo President Mr. Tan Kai Ping said: “Singapore Airlines Cargo is
excited by the opportunity of this partnership with Scoot. The addition of Scoot's bellyhold
capacity and network will provide our customers with the benefits of a wider network, and
more choices in terms of frequency and capacity”.
4
CORPORATE NEWS
SIA Cargo Singapore Sales Office Sets Out To Market Scoot Freight
SIA Cargo, which wholly manages the bellyhold cargo capacity on
Scoot’s B777-200 aircraft, started a series of marketing
campaigns to promote Scoot Freight by hosting a seminar for our
top local agents at the SIA Group Sports Club.
And to reinforce the message, we followed this up with road
shows — taking the seminars to the premises of some of our top
performing agents. Agents were also treated to quizzes, games
and lucky draws.
At our first seminar, we even held a charity bid for one LDP (lower
deck pallet) on Scoot bellyhold to Sydney, with proceeds going to
the Singapore Children’s Society. Agents gamely made their bids
in the name of charity.
Mr Lee Kong Yang, Regional
VP SEA, presents token of
appreciation to charity bid
winner
The combined SIA Cargo and Scoot networks offer connectivity across more than 70 cities in
over 30 countries with the convenience of online reservations and shipment tracking.
– By Lim Chun Huat, Singapore Sales
Scootin’ Into Sydney
Scoot’s arrival in Sydney on 5 June gave the city’s cargo community much to chirp about.
The good news is that the arrival of Scoot will enable SIA Cargo to offer the Sydney cargo
market a greater choice of five daily passenger flights (including four of SIA’s) and two weekly
cargo freighters to Singapore, connecting to its extensive network across more than 70 cities.
All set for Scoot’s inaugural Sydney departure, our SIA Cargo
team — led by Customer Services Supervisor Sharon Yuen —
ensured that the first shipment on the outgoing SQ7711 went
smoothly.
And, to celebrate the success of the new partnership and mark
the first Scoot fl ight from Sydney, SIA Cargo hosted a function
for its top 20 agents at Novotel Brighton Le-Sand Beach on
June 6. Regional Vice President South-West Pacific, Mr Shum
Velu welcomed everyone to a night of great food and plenty of
drinks. Adding to the night’s excitement was a lucky draw with
five Scoot vouchers, valued at A$200 each.
– By Lan Giang, Sydney
Mr Shum Velu, Regional VP
South West Pacific, presents
Scoot voucher to an agent
5
CORPORATE NEWS
SIA Cargo Signs Joint Service Agreement With China Cargo Airlines
Singapore Airlines Cargo and China Cargo Airlines launched joint freighter services between
Singapore and Shanghai on June 26.
“We have anticipated a greater partnership with China Cargo Airlines since we signed the
joint venture agreement in 2010. The new joint service agreement provides more flexibility
and better services to customers as it provides more choice of flights for air cargo shipments
between Singapore and China,” said Singapore Airlines Cargo’s President, Mr Tan Kai Ping.
China Cargo Airlines’ President, Mr Zhu Yimin, added: “The joint freighter services will
enable the two airlines to tap into each other’s network through our hubs at Shanghai and
Singapore. There will be more direct access to destinations in domestic China on China
Cargo’s network whilst we will be able to tap on Singapore Airlines Cargo’s network in the
Middle East, Africa, Australia and Latin America, thereby providing a more comprehensive
and extensive network for customers of both airlines.”
The joint freighter services are part of wideranging initiatives between the two airlines.
These include enhanced system integration and
more integrated ground handling at the carriers'
respective hubs at Pudong International Airport,
Shanghai and Singapore Changi Airport to
improve transshipment times.
SIA Cargo owns a 16% equity interest in
Shanghai-based China Cargo Airlines Co Ltd.
Joint Services Operated Using SIA Cargo Aircraft
Flight Number
Aircraft Type Days of Operation Sector
SQ7848/CK298 B744F
Day 2
Singapore - Shanghai
SQ7847/CK297 B744F
Day 3
Shanghai - Singapore
Joint Services Operated Using China Cargo Airlines Aircraft
Flight Number
Aircraft Type Days of Operation Sector
CK283/SQ7803 MD11F
Day 3
Shanghai - Singapore
CK284/SQ7804 MD11F
Day 3
Singapore - Shanghai
6
CORPORATE NEWS
SIA Cargo Wins Prestigious Award
For the sixteenth time, readers of Cargo News Asia, a leading shipping, supply chain
and cargo transport newspaper, have voted Singapore Airlines Cargo as the “Best Air
Cargo Carrier-Asia” in its annual Asian Freight & Supply Chain Awards survey.
“We are delighted to receive this award and would like to thank all our customers for
their continued support of our services,” commented SIA Cargo President, Mr Tan Kai
Ping.
This year’s awards presentation was held in Shanghai on 5 June 2012.
received the award on behalf of SIA Cargo.
Mr James Fong, Assistant Vice-President, Cargo and Logistic
Development at Changi Airport Group presents the award to Mr Tan
Kai Ping, President SIA Cargo
Mr Tan
7
CORPORATE NEWS
Sponsorship Appreciated
At a function at the Grand Corpthone Waterfront Hotel on 3 May, SIA Cargo was among
those recognised for its role in making Singapore Day 2012 a success for Singaporeans
living in the US.
SIA Cargo had sponsored 1.2 tonnes of cargo, including picnic mats, for the event at
Brooklyn Park, New York, on Apr 12.
Organised every year by the Overseas Singaporean Unit since 2007, Singapore Day
2012 attracted some 5,000 Singaporeans this year.
5. Singapore Day 2012
Mr Lee Kong Yang, RVP South- East Asia (left), receiving a
certificate from Mr Teo Chee Hean, Deputy Prime Minister, in
recognition of SIA Cargo’s contribution
8
CORPORATE NEWS
SIA Cargo Korea Appreciates Cargo Agents
Global Sales Agent (GSA) for SIA Cargo Korea, Sesung Air Service, organised a golf
event in appreciation of the top cargo agents for their support. The management of
SIA Cargo Korea’s 10 agents attended the relaxing golf event.
The golf event was held over 2 days from 13 May to 14 May at Nine Bridge Country
Club, Jeju island.
President of GSA gave an appreciation speech to thank the top cargo agents for their
support and seek to continue this strong working relationship. – By Jun Ho, Incheon
Mr Cho Kang Hyun, President, Sesung Air service, GSA for SQC Korea
(1st row 2nd from left) and Mr Lee Jun Ho, Cargo Sales Manager, GSA for
SQC Korea (1st row 3rd from left) with management of the top 10 agents
9
GREAT SHIPMENTS
SIA Cargo Flies Ukraine Treasures To Singapore
SIA Cargo’s expertise in transporting precious and delicate cargo was on display once
again when it flew exquisite and ancient exhibits for the Gold Rush: Treasures of Ukraine
exhibition, now on at the National Museum in Singapore.
As official airline, SIA Cargo carried nearly 1.9 tonnes of valuable cargo from Tokyo
(Narita) to Singapore in 16 cases.
On loan from the National Historical Museum of Ukraine and the Museum of Historical
Treasures, the collection comprises 260 pieces of jewelry, coins, weapons, household and
religious artifacts which date from the 8th Century BC to the 19th Century AD.
The exhibition will run until Aug 26 after which the treasures will be shipped by SIA Cargo
to Osaka for an exhibition there.
SIA Cargo Service Centre monitored the uplift, transportation and unloading of this special
shipment together with staff at Narita and partner SATS in Singapore. In Singapore,
auxiliary police officers escorted the valuable shipment to the National Museum.
In a thank-you letter to SIA Cargo, Director National
Museum of Singapore Lee Chor Lin said: “Our
partnership with SQ Cargo has been crucial in bringing
major international exhibitions to the people in Singapore.
Not only does SQ Cargo readily contribute with freighting
sponsorships that allow artworks to arrive safely in
Singapore, it does so with an uncompromising high
standard of professional handling services.”
Gold sword and scabbard with boar
head, 4th century BC (Scythians). From
Zaporizhia region, 1979
Gold pendant (left) and gold
chest decoration (right), 7th–
8th century BC (Khazars).
From Kirovograd region,
1961
Images © National Museum of the History of Ukraine and Museum of Historical Treasures of Ukraine
10
GREAT SHIPMENTS
Champion Horse Flies SIA Cargo
On June 7, the unbeaten star of the Australian horseracing scene, Black Caviar, traveled
with SIA Cargo from Melbourne to London to compete at Royal Ascot in the Diamond
Jubilee Stakes.
The racehorse, which has never known defeat in a 21-race career, traveled in a specially
made compression suit in a modified horse crate, and was accompanied on the trip by an
entourage of three, including a veterinarian.
It was the first time that the thoroughbred took a flight, so all eyes were on her to see how
the 30-hour trip would go. Landing in London after stops in Singapore and Sharjah, Black
Caviar’s team was delighted that she arrived in perfect shape with the compression suit
having worked extremely well.
With the superb handling of this precious cargo by the SIA Cargo team, Black Caviar went
on to win the 1,200-metre Diamond Jubilee Stakes on June 23 to notch up her 22nd
straight victory!" – By Erin Kiworra, Sydney
11
GREAT SHIPMENTS
African Lion Cubs Travel On SIA Cargo
On 19 June, three female and two male African lion cubs traveled with SIA Cargo from
Johannesburg to Calcutta. The cubs are gifts from the Pretoria National Zoological
Gardens to the Tata Steel Zoological Park in Jamshedpur.
The one year old lion cubs, about the size of a large cat, were accompanied by a
veterinarian throughout the flight.
SIA Cargo Johannesburg regularly transports various live animals on zoo-to-zoo
exchanges programmes. In the last few weeks we have transported giraffes, mongoose,
dogs and monkeys. It is much work for our team yet exciting to see these beautiful
creatures ‘passing through’ our warehouse. – By JP Cano, Johannesburg
12
GREAT SHIPMENTS
SIA Cargo Bangalore Team Overcomes Logistics Challenge
SIA Cargo Bangalore demonstrated our capabilities to handle heavy cargo on 12 May. The
single piece shipment of an electrical transformer weighted 11 tonnes!
To overcome the logistics challenge, our team hired 2 heavy cranes prior to the arrival of
the shipment and worked closely with the shipper to ensure that the shipment was lifted
according to the instructions from the manufacturer. Our Sales and Services teams also
stayed late into the night to ensure that the shipment was handled smoothly and loaded on
SQ 7341 bound for Los Angeles.
The President & CEO of the freight forwarder appreciated the team’s efforts and said “
Sincere thanks to all in the SIA Cargo Bangalore team. We are delighted to have a great
partner like you who always demonstrated great understanding and support.”
– By Jubilant Peace Johnson, Bangalore
13
OUR PEOPLE
Journey As A Pilot
Captain Eric Oon was seconded from SIA to SIA Cargo as Chief Pilot/ Vice President of
Flight Operations in November 2011. We invite him to share with us his journey as a pilot.
Hi Capt Oon! Tell us, what made you decide to become a pilot?
There is so much to share!
When I was young, I wanted
to be an architect and the
thought of becoming a pilot
never crossed my mind. I
didn’t think I was pilot
material as it appeared that
pilots were all tall and
handsome. Also, the high
cost of training involved in
getting a pilots license was
beyond my means at the
time.
The life-changing event came
when my sister saw the job
advertisement for SIA Cadet
Pilots and encouraged me to
go for it. I decided to give it a shot although in my heart I never thought I’d make it through.
To my surprise, I passed all three rounds of interviews, the last of which involved 3 flights on
a Cessna 152 in the Singapore Flying Club. This was where I was assessed in my aptitude
to fly, and my ability to achieve the necessary level of skill in what was a short period of time.
These traits are important in flight training, as it is a very costly affair, and cadets are required
by the company to achieve results in a short time span. The 3rd round of my assessments
was an experience that I will never forget. By my 3rd flight, I was confident and able to handle
the aircraft. That was the start of my career in aviation, which now spans 33 years.
However, it wasn’t always smooth. Shortly after graduating from the cadet pilot course in
1980, the economy took a downturn. My batch of cadets pilots were the first ever to be
redeployed to the Cabin Crew division. We were retrained to serve as Flight Stewards for a
period of 9 months on the DC-10 fleet, and thereafter went back to flight operations. We were
again retrained as pilots but after approximately a year, the economy was still in doldrums
and we were again redeployed back to Cabin Crew division.
14
OUR PEOPLE
cont'd
I was always seeking new experiences. Not long after the second redeployment, I discovered
that there was a shortage of helicopter pilots. I investigated further and was promised a
position with Bristow Helicopters, a commercial helicopter company servicing the oil and gas
industry. One of the employment conditions was to hold a valid Helicopter commercial pilots
licence, which required approximately GBP 20,000, which in the 1980s is approximately SGD
$80,000. My request for No-Pay-Leave and an educational loan in order to obtain my
commercial helicopter license was approved. This allowed me to continue to pursue my
passion in aviation, albeit flying a completely different machine. I successfully attained my
helicopter commercial flying license and was employed by Bristow Helicopters for the next
two and half years. I flew the Sikorsky S61-N, a 28 seater helicopter, responsible for
transporting manpower and logistics to offshore oil rigs, drilling barges and supertankers off
the coast of Kuala Terengganu on the east coast of Malaysia.
During those years,
in order to meet my
financial
commitments, I also
started
a
cane
manufacturing
business and a few
other
“cottage”
industry businesses,
which grew to give
me
substantial
returns, thanks to
the local villagers
who trusted me.
That period of time
was an extremely
memorable
and
rewarding
experience; I learnt
a lot through the
vast
exposure
I
received.
A Sikorsky S61-N, 28 seater helicopter that Captain Eric Oon flew
in the 1980s
Eventually, when the economy started to pick up again, and after experiencing three
emergency situations whilst flying helicopters, SIA recalled me and I returned to be an airline
pilot again.
15
OUR PEOPLE
cont'd
Most people think that being a pilot is a glamorous job. Perhaps you would like to
share with us the glamour as well as the challenges that a pilot faces?
Being a pilot is the best job in the world. The tremendous satisfaction you get from being able
to control and maneuver a 390,000kgs machine in unpredictable environmental conditions is
indescribable. You feel like you’ve become part of the machine. This is exactly the phrase “fly
by the seat of your pants”, the pilot can react to changing wind strength and direction at a
split of a second, whilst the aircraft is not able to perform an autoland (automatic landing)
when faced in certain adverse weather conditions, even with today’s technology.
Of course the challenges are aplenty. A pilot is allowed only a very short reaction time; in fact
it has to be an automatic reaction; the buffer or margin for contemplation is very short. In
addition, due to the frequent flying, the body clock of a pilot is unsettled due to the changes in
time zones. Before your body is able to settle down into a certain time zone, it will be time to
fly to somewhere again.
In the aspect of personal lives, a pilot would have to sacrifice spending time with the family
during special occasions. In my years of flying, my family and I have accepted that we will not
be able to spend special days/occasions together. We’ve grown to cherish the time we have
together and to make the best of it. The “mrs” is indeed the CEO of our family, taking care of
things, whilst we pilots are away.
Looking at the life of a pilot, I am unsure as to the supposed glamour, but where it is truly
rewarding is in the satisfaction you gain from your work.
Over the years as a pilot, have you encountered any memorable incidents that you can
share with us?
There were certainly a number of very memorable incidents, flying the helicopters, usually
referred to as a “aerodynamically unstable machines”, presented me with emergency
situations and in my career in SIA, there were a few events that I felt were the most
memorable. One was when I was flying a freighter into Anchorage, Alaska. It was during a
very harsh winter; it was snowing heavily and the winds were gusty. It could have easily been
-20 degrees C! With such weather conditions and the freighter at its maximum landing
weight, it was not an easy feat to land safely. However, in the end it all went well and we
landed safely.
16
OUR PEOPLE
cont'd
After being with SIA Cargo for seven months, how would you describe your
experience thus far and how is it different from being a mainline management
pilot?
So far the experience in SIA Cargo has been very positive. Supporting the cargo business
through flight operations is different in a few ways to being in the mainline. The key
difference being the crew composition in the two different operations. Through my
experience so far, I have found that the crew in cargo are more diversified in terms of their
cultures and backgrounds in aviation. This presents me with challenges such as language
and cultural barriers, leaving me with the task of managing a wide range of different
personalities, and realizing each of their own individual strengths. To further improve the
cohesion of Cargo’s diversified crew, I aim to ensure that good communication, strong
development plans and operating procedures are implemented.
Furthermore, the cargo business is in its most challenging times. As such, the goal for SIA
Cargo Flight Operations is to be operationally nimble to support our various divisions.
I think most of us are curious to know, what is in a day of a Chief Pilot’s work?
I ensure that operations run smoothly in flight operations, support operations into new
destinations, changes in business environment and also ensure compliance in all
regulatory requirements.
I also look into adopting new ideas with the objective of improving efficiency and making
sure that proper change management takes place. Communication is the key to our
operations, and with our crew all over the world and at different time zones, it means a
real job scope of 24 by 7.
I am passionate in the area of pilot development, as such I am continuously engaged with
the instructor cohort to ensure operations are carried out at the highest standards and
looking towards higher levels.
Thank you for your time Capt Oon, lastly, something more light-hearted. After
having been to so many countries, which country is your favorite destination and
why?
I don’t have a favourite destination. I will fly anywhere, food is the important element to me
and I look forward to enjoying all my “favourite” food at each destination.
17
ACTIVITIES
Sporting Glory For SIA Cargo
Camaraderie and team spirit were displayed at the 31st SIA Group Athletics Meet which was
held on Saturday, 19th May 2012. SIA Cargo was represented by 16 participants in the interdivisional events, including two teams running the 8x100m event, two teams running the
medley and four runners combining with Silkair and Tradewinds for the CEO Challenge.
The buzz of excitement was evident at Tampines Stadium even before the events began, as
cheers thundered in the sporting arena. Though the scorching heat was bouncing off the
track, it couldn’t melt the spirits of the athletes and supporters.
The conventional pattern of a track and field event was established, with supporters quieting
down at the start of an event, breaking into a roar at the bang of the start gun, and cheering
with gusto at the end of the race. Even in the face of competition, slower athletes were
cheered and supported to finish the race. The first half of the day literally whizzed by with all
the competitive individual events.
As the inter-divisional events loomed, the SIA Cargo participants could be seen limbering up
and chatting with each other in nervous anticipation. The 8x100m kicked off the interdivisional events, and even though SIA Cargo did not manage to win a medal in this event, it
was fantastic to watch our heroes’ undying spirit.
SIA Cargo seemed to save the best for last though, as the two teams running in the last
inter-divisional event, which was the medley, ran their hearts out to clinch the Gold and
Bronze medals respectively. – By Adil Nunis
Mr Tan Kai Ping, SIA Cargo President (front second right) with SIA Cargo
team, which won the first and third spots in the inter-divisional medley
18
COMMUNITY OUTREACH
Educational Trip To The National Museum Of Singapore
SIA Cargo staff volunteers took a
group of 19 students and teachers
from our adopted charity, Henderson
Student Care Centre, to the National
Museum of Singapore on 16 June.
The children attended an interactive
workshop that introduced them to the
colourful world of cheongsam and the
tools of the cheongsam tailor. The
children
viewed
the
beautiful
cheongsam on display from the
Museum’s collection and got to know
some of the famous personalities who
wore the stunning cheongsam pieces.
The children also enjoyed a hands-on
session of tracing out a cheongsam on
paper and adding designs on it.
After lunch, the group continued to
explore the activities that the museum
has prepared for their young visitors.
With interactive showcases at the
Children’s Season – Island Adventures
area, the children discovered how
Singapore
has
changed
and
developed over the years into the
modern city it is today. Many of the
children loved the old cutlery that were
on display and were playing with them
excitedly, imagining that they were
serving food and drinks to the
volunteers using the cutlery that were
on display.
At the National Museum of Singapore, the guide
introduces the children to the colourful world of
cheongsam
19
COMMUNITY OUTREACH
cont'd
Head of Henderson Student Care Centre, Ms Samantha Lim thanked the Corporate
Citizenship Programme committee and volunteers for organizing the outing, "I am sure
our children had a great and educational trip. Thank you for spending your Saturday
morning with us. We really appreciate it a lot. Thank you very much. "
Children and volunteers learn where the
cheongsam originated from and how it
has evolved over time
Children having fun playing with the old
cutlery
Published by Singapore Airlines Cargo Pte Ltd, www.siacargo.com Company Registration
No. 200007345C
Editor: Woo Pei Jie, Industry Affairs Executive (peijie_woo@singaporeair.com.sg)
Designers : Woo Pei Jie & Roshani Herath, Senior Officer Business Technology