15 2014 american photo media kit

Transcription

MISSION STATEMENT
AMERICAN PHOTO
American Photo is essential for
everyone who is passionately
interested in the art, craft, and
culture of photography at its
highest level. We showcase
inspiring imagery, tell the stories
behind the photos, and identify
the trends, people, and tools that
photography enthusiasts must
know about now.
02 2014 AMERICAN PHOTO MEDIA KIT
BRAND DNA
CONNECTION
American Photo offers a deep
connection to its readers, it’s
DNA is rooted in the visual
experience of photography.
CULTURE
The emotional, intellectual,
and irrational are the driving
forces behind every issue.
HEROES
The photos and photographers
are not always household
names, however they develop
into heroes and capture
our readers.
BRAND OVERVIEW
AP ENEWSLETTER
TOTAL AUDIENCE
PRINT
38,400
1,076,000
Opt-in Subscribers
Audience
100,000
Circulation
TABLET
12,501
Audience
DIGITAL
112,067
Average Monthly UV
501,109
Average Monthly Page Views
EVENTS
600+
American Photo Model Shoot
/AMERICANPHOTO
9,028
AS OF 12/3/13
@AMERICANPHOTO
54,811
AS OF 12/3/13
AMERICAN PHOTO
AS OF 12/3/13
7,817
READER PROFILE
READER PROPENSITIES
DEMOGRAPHICS
AUDIENCE SNAPSHOT
AGE BREAKDOWN
57% / 43%
28%
Male / Female
18 - 34
46.8
55%
Median Age
25 - 54
$63,496
45%
Median HHI
50+
70%
Att/Graduated College
57%
Employed
55%
Married
42%
Spent $94.3 million on cameras in the last 12 months
Spent $22.6 million on camera accessories in the last 12 months
3x more likely to possess a great deal of knowledge in photography
HHI BREAKDOWN
57%
HHI $50,000+
41%
HHI $75,000+
28%
HHI $100,000+
Any kids
65%
Own Home
25%
Professional/Managerial
Source: MRI Doublebase 2013
2014 EDIT CALENDAR
JANUARY/FEBRUARY
MARCH/APRIL
IMAGES OF THE YEAR
HOLLYWOOD
AD
AD CLOSE:
CLOSE: 5/1/14
10/28/13
AD
AD CLOSE:
CLOSE: 5/1/14
12/18/13
ON
ONSALE:
SALE:6/17/14
12/10/13
Features: Images of the Year
Focus on Photographers: One to Watch in
lifestyle/fashion photography; documentary
portrait project; books and exhibits
Gear: New mirrorless camera for pros; compact
lenses; advances in autofocus
JULY/AUGUST
AD
AD CLOSE:
CLOSE: 5/1/14
4/21/14
ON
ONSALE:
SALE:6/17/14
6/3/14
Features: Shooting sex without nudity; the most
influential nonphotographers in photography; photo
editors as Instagram stars; On the Job with a
sports photographer
commercial still-life photography; underwater project; books and exhibits
Gear: DSLRs for pro shooters; mobile apps for
photography; new retouching tools
YOUTH AND AGE
ON
ONSALE:
SALE:6/17/14
2/11/14
Features: Celebrity portraits; photographersturned-filmmakers; On the Job with a movie
production photographer; indie books and the
future of self-publishing
photojournalism; fine-art abstraction project;
movies about photographers; books and exhibits
Gear: Cinema gear for still photography; gadgets
and accessories; wedding pro kits
AD
AD CLOSE:
CLOSE: 5/1/14
2/17/14
ON
ONSALE:
SALE:6/17/14
4/1/14
Features: Art school all-stars; legendary photographers still behind the lens; new on the scene in midlife; On the Job with a documentary photographer
Focus on Photographers: ne to Watch in portraiture; environmental conservation project; books
and exhibits
Gear: Compact and lightweight cameras; best
bags; gifts for mom, dad, and grads
SEPTEMBER/OCTOBER
NOVEMBER/DECEMBER
AD CLOSE: 4/1/14
AD CLOSE: 5/1/14
FASHION
SEX
MAY/JUNE
AD
AD CLOSE:
CLOSE: 5/1/14
6/23/14
ON SALE: 5/20/14
ON
ONSALE:
SALE:6/17/14
8/5/14
Features: Up-and-comers of fashion photography; model as muse; the new street shooters; On
the Job with an architectural photographer
food photography; documentary portrait project;
books and exhibits
Gear: Studio equipment; new printers;
fashionable cameras
EDITOR’S CHOICE
AD
AD CLOSE:
CLOSE: 5/1/14
8/25/14
ON
ONSALE:
SALE:6/17/14
10/7/14
Features: 2014 Editors’ Choice Awards— the
year’s top gear; best books of 2014; award-winning environmental photography; On the Job with
a top political photographer
food photography; documentary portrait project;
books and exhibits
Gear: Fun and useful gifts for photographers
2014 PRODUCTION SCHEDULE
SPACE CLOSE
MATERIAL CLOSE
ON-SALE
JANUARY/FEBRUARY ‘14
10/28/13
10/30/13
12/10/13
MARCH/APRIL ‘14
12/18/13
12/20/13
2/11/14
MAY/JUNE ‘14
2/17/14
2/19/14
4/1/14
JULY/AUGUST ‘14
4/21/14
4/23/14
6/3/14
SEPTEMBER/OCTOBER ‘14
6/23/14
6/25/14
8/5/14
NOVEMBER/DECEMBER ‘14
8/25/14
8/27/14
10/7/14
ISSUE
Note: Please upload files to ad portal – http://adportal.bonniercorp.com
DISPLAY RATES
EFFECTIVE DATE OF RATE
JANUARY 2014
FREQUENCY
6X
RATEBASE
FULL PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
BLACK & WHITE:
$21,100
$15,500
$12,700
$9,000
FOUR COLOR:
$33,600
$25,400
$21,000
$15,100
COVER 2
COVER 3
COVER 4
$37,200
$35,400
$41,100
COVERS:
All rates gross • Rates subject to change • Bleed: available on all ROB units one-third page or
larger, add 10% to the gross rate.
125.0
PRINT SPECS
MAGAZINE TRIM SIZE:
8.375” X 10.875”
MECHANICAL REQUIREMENTS:
MAGAZINE BLEED SIZE:
8.625” X 11.125”
ADDITIONAL NOTES:
OFFSET PRINTING JOG TO FOOT 1/8’ FOOT TRIM
PERFECT BOUND
KEEP ALL LIVE MATTER 1/4” FROM TRIM ON ALL SIDES
ALL SPECS BELOW ARE W” X L”
NON-BLEED*
BLEED*
TRIM*
7.375” X 10”
8.625” X 11.125”
8.375” X 10.875”
N/A
17” X 11.125”
16.75” X 10.875”
15.75” X 4.875”
17” X 5.3125”
16.75” X 5.0625”
5” X 10”
5.3125” X 11.125”
5.0625” X 10.875”
7.375” X 4.875”
8.625” X 5.3125”
8.375” X 5.0625”
5” X 7.5”
5.5625” X 8.1875”
5.3125” X 7.3125”
1/3 PAGE SQUARE
5” X 4.875”
5.3125” X 5.3125”
5.0625” X 5.0625”
1/3 PAGE VERTICAL
2.4375” X 10”
3” X 11.125”
2.75” X 10.875”
UNITS
FULL PAGE
SPREAD BLEED
1/2 PAGE HZ. SPREAD
2/3 PAGE (2 COLS WIDE)
1/2 PAGE HZ (DEPTH)
1/2 DIGEST
1/3 PAGE HORIZONTAL
N/A
N/A
N/A
1/4 PAGE*
N/A
N/A
N/A
2.4375” X 4.875”
N/A
N/A
N/A
N/A
N/A
1/6 PAGE VERTICAL*
1/6 PAGE HORIZONTAL*
* Non-Standard Unit : Must be approved beforehand
EXPERIENCE
Mag+ is the most interactive digital magazine platform available. Our primary
goal with Mag+ is to preserve those parts of print magazines that readers
value most: that they are immersive, curated, designed and attractive.
This interactive digital magazine platform allows readers to effortlessly
navigate through pages of stunning visuals and immersive articles, while also
taking advantage of the digital extras that are unique to the electronic version
of the magazine. The platform’s interactive design encourages engagement
with stories and advertisements. Users can swipe to move content up and
down along the “y” axis or right to left along the “x” axis and they can access
content by activating different layers into focus.
ENHANCEMENT RATES
STATIC*
– Static Ad
(Works in both orientations)
$0
STATIC+
– Dual Layered Creative
– Clickable Web Link
– One Vertical Swipe
– Multiple Web Links
– Social Networking Component
$3.5K
ENHANCED
– Multiple Vertical Swipe
– .30 Video Clip
– Audio File
$10K
ENHANCED+
– Presenting Sponsor
– Over 30 Second Video Clip
– 360 Rotation
– Image Gallery (5 max)
– Survey
– Panorama
All rates net. Subject to change.
*Advertisers that are not running in print product that month will be charged $5,000 for Static Ads.
$12.5K
IPAD ADVERTISING GUIDELINES
MAG+ VISIBILITY AND ORIENTATION
OVERALL BACKGROUND
SAFE AREA
1536 pixels x 1536 pixels
2048 pixels x 2048 pixels
Combined Views
SPECS AND DESIGN GUIDELINES
Template View
Portrait View
Landscape View
IPAD LAYOUT BASICS FOR MAG+
Mag+ files are created with one common background for both
orientations that is 2048 pixels square. The common central
area that shows for both views is 1536 pixels square.
The InDesign template for Mag+ (available from Bonnier Tech Production) must be used and its conventions closely followed for all
final Mag+ files. The following outlines the template basics. For additional information on the Mag+ platform, visit magplus.com
Full background size: 2048 pixels x 2048 pixels
Pinning: To keep elements such as logos and disclaimer copy
visible in either orientation, you can set those elements to
move when the device is turned so that they remain pinned
against an edge. Put those objects on the “B - Slides – pinned
blocks” layer and add a note in the “Notes” layer.
Layer A Main Tower: No text or image frames on this can
overlap. Think of elements like a tower of blocks. Put elements
you want to scroll freely in one long page here. Images/elements on this layer should be pngs with transparent background
Snapping: You can make Layer A content scroll freely or snap
into place, one screen at a time. You can also make the Layer
A trigger a slide change in the Layer B, so that elements on
the two layers can reference each other. Dictate these in the
“Notes” layer.
Layer B Slides–Main Content: Put back ground images here.
Do not use transparency in the PNG files on this layer. Each
time you want Layer B to change, start a new page in the
template.
Portrait view: 1536 px wide x 2048 px tall
Landscape view: 2048 px wide x 1536 px tall
Resolution: 264 ppi
Color: RGB
Image format: PNG, either 8 or 24 bit, with transparency
if required
Minimum suggested font size: 8pt
Fading: You can dictate that images on the LayerB remain
faded back until the user activates the looking mode, or that
images start at full transparency and fade back once the user
begins scrolling up.
Layer B Slides–Pinned Blocks: Put anything youwant over the
background images here, as well as anything you want to pin
against an edge. Pinned images/elements on this layer should
be pngs with transparent background
Master Guides: Do not edit the guides on this layer.
IPAD ADVERTISING GUIDELINES
STATIC ADS
Provide one png-24 file 2048 pixels x 2048 pixels square, with
all critical elements falling within the 1536 pixel square safety
area. Pinning function can be used if layout is provided as
layers (Use Mag+ InDesign template or Photoshop.)
ENHANCEMENT SPECIFICATIONS
Continuous Scrolling Ad
Screen Size: 2048 x (>1536) pixels Landscape
1536 x (>2048) pixels Portrait
File Format: png-24 file
Scrolling A-Layer elements must have transparent background
Color Space: RGB
Slide Show
Max. File Size: 5mb
Note: Buttons on slide show must remain in the same location
at all times. Both orientations must have the same number of
images.
30 Second Video
Max. File Size: 10mb
File Format: 720p .mp4 file using .h264 compression Full
Screen: 1024 x 768
In-Content: Specs are TBD depending on scope.
Audio
File Format: .mp3
Max. File Size: 5mb
Max. Length: 90 seconds
STATIC+ ADS
Provide appropriate urls for weblinks along with the materials
as specified at left.
ADVANCED HTML5 INTERACTIONS
Photo Gallery
Bonnier Tech will consult on development of these assets.
Data Capture HTML5 based execution
Single Subtle Animation
Photo 360
Max. Screen Size: 2048 x 1536 pixels Landscape 1536 x
2048 pixels Portrait
File Format: .png or .jpg (minimum 25 images) Max. File Size:
5mb
Note: All images must have the same root name with ascending suffixes (image01.jpg, image02.jpg, etc.)
Panoramic View
Specs are TBD depending on scope.
Feature Builder
Specs are TBD depending on scope.
IPAD AD PORTAL
AD PORTAL INSTRUCTIONS FOR iPAD ADS
Go to adportal.bonniercorp.com on your web browser. We
recommend using Internet Explorer or Firefox.
iPAD ADS
Select TITLE and the issue you are submitting the ad for. Be
sure to select the issue that indicates it is the iPad/Digital
edition. Fill out the form and attach the file and upload the ad.
Required file types: File formats such as InDesign native files
with associated fonts and graphics will be accepted for digital
magazine submissions only. To ensure you have all the necessary files, including fonts, use the InDesign “Package”
feature. These files must be compressed into Zip archives.
iPad/Digital ad portal will accept zip archives up to 300 mb
in size. Material packages larger than 300 mb may be broken
into smaller compressed folders.
NOTE: It is best to transfer files from your local desktop
as transferring files from your network server could cause
delays or the upload to time out and fail.
You will receive a confirmation email after your file uploads
successfully
DIGITAL RATES
2014 OPEN RATES
AD UNIT
SIZE
OPEN RATE CPM
SMALL RECTANGLE
LEADERBOARD
MEDIUM RECTANGLE
PRE/INTER-STITIAL
184X90
728X90
300X250
640X480
$40
$40
$43
$60
LEADERBOARD
MEDIUM RECTANGLE
PRE/INTERSTITIAL
728X90
300X250
640X480
$38
$41
$58
LEADERBOARD
MEDIUM RECTANGLE
PRE/INTERSTITIAL
728X90
300X250
640X480
$36
$39
$56
MOBILE RESPONSIVE BANNER
300X50
$30
PLACEMENT
HOMEPAGE:
CHANNEL:
ROS:
MOBILE:
PLACEMENT
ENEWSLETTERS: (1 WK)
SPONSORED ADVERTORIAL POST: (2 WKS)
AD UNIT(S)
SIZE
OPEN FLAT RATE
LEADERBOARD, MED. RECTANGLE
CUSTOM
728X90, 300X250
N/A
$7,000
$9,000
Note: All rates are NET. $2.00 premium added to CPMs for Rich Media.
Price subject to change if Publisher creates media.
DIGITAL SPECS
BANNERS:
INITIAL LOAD
POLITE LOAD
COMPLETE DOWNLOAD
THIRD PARTY SPECIFICATIONS
184 X 90 PX
40K, MAX STATIC ONLY
N/A
N/A
728 X 90 PX
40K
80K
120K
300 X 250 PX
40K
80K
120K
— Third Party tags should be served via JavaScript ad calls, not iframes
— Audio must be user initiated with a clearly recognizable on/off button
— All floating ad units should have a clearly recognizable close button
— Frame rate per second should not exceed 18fps
— Animation length should not exceed 15 seconds
FLASH AD UNITS
640 X 480
40K
E-NEWSLETTER
(SPONSORED EDITORIAL CONTENT):
— 728x90 and 300x250
— File size cannot exceed 40k
— Standard gif or jpg only. No swf or rich media will be accepted
— Click-tracking URL’s ONLY for tracking purposes
E-BLASTS
(CUSTOM ADVERTISE MESSAGE):
— Max pixel width 650. Size recommend as standard is 569
— All images are jpeg and gif format with layered files or removable text
— Max small file 50k including images
— Requires: subject line, seed list, click-tracking URL
— Delivered in HTML or PSD format
RICH MEDIA BANNERS
— 3 loops + 15 sec animation (i.e. 3x/15 seconds)
— Rich media- flash (swf.)
INTERSTITIAL/PRESTITIAL
— 640x480 (gif, jpg, html, or flash), 70K max weight
— Length cannot exceed 10 seconds (15 sec case by case)
80K
120K
APPROVED THIRD PARTY AD TAGS
— Atlas
— Bluestreak
— Doubleclick
— Interpolis
— Mediaplex
— Etc.
STANDARD GUIDELINES
These guidelines are consistent with the Interactive
Advertising Bureau specifications (www.iab.net)
—DART for Publishers is used to serve all Bonnier Corp advertisements
— There is a minimum of 48 hour turn around time once all
creatives are submitted to Online Advertising Operations
— All ad units must launch a new browser window when clicked on
— All static ads types are accepted (.jpg, .gif, .swf, .html)
Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact
PopPhoto.com. Bonnier has the ability to serve additional
third party tags that are not on the list of approved vendors
but may not be able to track clicks.
— Flash files served via DFA must be coded properly for click and impression tracking
— All flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash
— A click through URL must be supplied
— We accept flash versions 6-10
CORRECT ACTION SCRIPT FOR FLASH
— Create an invisible button over the area that you want ‘active/click
able’ to users
— On the invisible button, put the following action:
on (release) {
getURL (_level0.clickTag, “_blank”);
}
TERMS & CONDITIONS
1. Submission of advertising constitutes acceptance of these terms by Advertiser and
Agency. No conditions other than those set forth on this rate card and the insertion
order shall be binding on Publisher unless specifically agreed to in writing by Publisher.
2. All advertisements and their content are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or channel/ position commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to
publish an advertisement, or for errors in key number or advertiser index.
3. Conditions, other than rates, are subject to change by Publisher without notice. Rates
are subject to change upon notice from the Publisher. Cancellation of any reservation by
the Advertiser or its Agency for any reason other than a change in rates will result in an
adjustment of the rate (shortage) based on past and subsequent media reservations to
reflect actual space used at the earned commitment spend level or volume rate.
4. Cancellation or changes in orders may not be made by Advertiser or Agency after
60 days prior to campaign launch. In the event of cancelletion, Advertiser
and Agency agree to reimburse Publisher for any unit-related outside
production costs incurred prior to cancellation.
5. Positioning of advertisements is at the discretion of Publisher except where
request for a specific position is granted, in writing, by Publisher.
6. Publisher is not liable for delays in delivery, or non-delivery, in the event of an Act of
God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material
shortage, transportation interruption of any kind, work slow down, or any condition
beyond the control of Publisher affecting production or delivery in any manner.
7. Advertiser and Agency shall be jointly and severally liable for monies due and payable to Publisher for advertising ordered and published. Should collection efforts
become necessary, Advertiser and Agency agree to pay attorney fees, expenses,
and costs incurred in connection with collection of all monies due.
8. Advertiser and Agency warrant that they are properly authorized to publish the
entire contents and subject matter of all advertising submitted for publication.
When advertisements containing the names, likenesses and/or testimonials of living
persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a warranty by Advertiser and Agency that
they have obtained written consent of the use of the name, likeness and/or
testimonial of each and every living person which is contained therein. Advertiser and
Agency agree to indemnify and hold Publisher harmless from and against any
loss, expense or other liability resulting from any claims or suits for misappropriation, libel, violation of rights of privacy, plagiarism, copyright infringement and any
other claims or suits that may arise out of the publication of such advertisement.
9. Creative work produced by Publisher remains the sole property of Publisher unless
otherwise stated in writing with approval of Publisher.
10. Until credit is approved, advertisements are run on a prepaid basis only.
11. Signed contract is binding unless written otherwise in Insertion/ Purchase Order
prior to campaign launch. Advertiser stipulates to venue and jurisdiction regarding any dispute being proper in the courts located in Orange County, Florida. 12. Payment is due within thirty (30) days unless otherwise stipulated and late payments
will be charged eighteen (18%) percent interest per annum. In the event Bonnier
Corporation obtains legal counsel to collect any past due sums, Bonnier Corporation shall be entitled to recover its attorney fees associated with collection, including
but not limited to fees for demand letters, litigation or appeal. Advertiser and agency
agree to all terms and conditions listed on the rate card, which are hereby incorporated
by reference.
CONTACTS
PRINT, WEBSITE AND TABLET ADVERTISING INQUIRIES
Anthony Ruotolo
Publisher
212.779.5481
anthony.ruotolo@bonniercorp.com
PRODUCTION
Kristina Rojas
Production Manager
407.571.4919
kristina.rojas@bonniercorp.com
Jeff Cassell
Group Production Director
407.571.4746
jeff.cassell@bonniercorp.com
For Customer Service and Subscription questions,
such as renewals, address changes, e-mail preferences, billing and account status, go to americanphotomag.com/cs.

15 2014 american photo media kit

Transcription

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