April - Willy Street Co-op
Transcription
April - Willy Street Co-op
Reader A Publication of willy street co-op, madison, WI • Volume 37 • Issue 4 • APRIL 2010 an investment in your co-op Pitching in! IN THIS ISSUE CHANGE SERVICE REQUESTED POSTMASTER: DATED MATERIAL 1221 Williamson Street • Madison, WI • 53703 PRSRT STD U.S. POSTAGE PAID MADISON, WI PERMIT NO. 1723 NEW STORE; BOND DRIVE INFORMATION; OUR NEW REGISTER SYSTEM; NESSALLA PRODUCER PROFILE; AND MORE! Reader IN THIS ISSUE 3 CUSTOMER COMMENTS 4 GENERAL MANAGER’S REPORT 5 BOARD REPORT News from Anya Firszt. Emily McWilliams talks up cooperatives. 6-7 COMMUNITY ROOM CALENDAR 8 FINANCE NEWS David Waisman and Lynn Olson explain the details of our Owner Bond drive. Published monthly by Willy Street Co-op 1221 Williamson Street, Madison, WI 53703, 608-251-6776 www.willystreet.coop EDITOR & LAYOUT: Liz Wermcrantz ADVERTISING: Liz Wermcrantz Sale Flyer Design: Amber McGee Sale Flyer Layout: Liz Wermcrantz Cover ART: Amber McGee illustrations: Amber McGee Printing: Wingra Printing Group 9 GROCERY NEWS We have new registers! Polly Sackett Westmont gives us the scoop. 10 PRODUCE NEWS Andy Johnston eats green. The Willy Street Co-op Reader is the monthly communications link among the Coop Board, staff and Owners. It provides information about the Co-op’s services and 11 KITCHEN & DELI NEWS business as well as about cooking, nutrition, health, sustainable agriculture and more. The Deli is going 100% local. Josh Perkins explains. Views and opinions expressed in the Reader do not necessarily represent those of the 12 WELLNESS NEWS Co-op’s Directors, staff or Ownership. Acceptance of advertising does not indicate endorsement of the product or service offered. Articles are presented for information Product updates from Lisa Stag-Tout. purposes only. Before taking action, you should always consult a professional for 13-16SPECIALS advice. Articles may be reprinted with permission from the editor. 18-19OUR IMPACT ON THE COMMUNITY, PART II SUBMISSIONS All advertising submissions must be reserved and arranged with the editor by the 10th 20-21PRODUCER PROFILE: NESSALLA KOMBUCHA of the month previous to publication. All advertisement copy must be submitted by the 15th of the month. Submissions should be emailed to l.wermcrantz@willystreet.coop 22-23RECIPES AND DRINK RECOMMENDATIONS or mailed to Willy Street Co-op according to submission requirements. 24-25NEWSBITES CUSTOMER SERVICE: 608-251-6776 BUSINESS OFFICE: 608-251-0884 27 COMMUNITY CALENDAR FAX: 608-251-3121 SEAFOOD CENTER: 608-294-0116 GENERAL E-MAIL: info@willystreet.coop GENERAL MANAGER: a.firszt@willystreet.coop EDITOR: l.wermcrantz@willystreet.coop PREORDERS: orders@willystreet.coop WEBSITE: www.willystreet.coop BOARD E-MAIL: board@willystreet.coop STORE HOURS: 7:30am to 9:30pm, every day ARBORICULTURE BY Po Waterdu ISA/WAA Certified Arborist WI-0429A Juice Bar: Monday–Friday: 7:30am to 7:00pm; Saturday–Sunday: 7:30am to 6:00pm Deli: 7:30am to 9:00pm Seafood Center: Monday–Friday: 9:00am to 7:00pm; Saturday: 8:00am to 7:00pm; Sunday: 8:00am to 6:00pm. (608) 697-0693 (920) 296-3666 waterdutreecare.com Call for our Free Visual Tree Hazard Risk Assessment. Ensure that your trees are SAFE, healthy and beautiful. MISSION STATEMENT Safety is Our 1st Priority! Fully Insured 30 + Years Experience Tree Removal Shrub Care/Landscaping TRAINED CLIMBER (no trucks on lawns) STERILIZED CUTTING EQUIPMENT PRUNING LESSONS AVAILABLE FLEXIBLE PAYMENT PLANS DISCOUNTS AVAILABLE 2 Detailed Cleanup Consulting Tree Crown Cleaning Health & Aesthetics Pruning Overgrown Yard Restoration Historic Tree Preservation Lighting Protection Systems Cable & Bracing Plant Amnesty References upon Request Willy Street Co-op Reader, April 2010 WSCPad-a-3/7/10 1/4 5 x 6.375 The Williamson Street Grocery Co-op is an economically and environmentally sustainable, cooperatively owned grocery business that serves the needs of its Owners and employees. We are a cornerstone of a vibrant community in south-central Wisconsin that provides fairly priced goods and services while supporting local and organic suppliers. WILLY STREET CO-OP BOARD OF DIRECTORS George Hofheimer, President 257-3295 Deb Shapiro, Vice President 238-4368 Rick Bernstein 251-4615 Doug Johnson 241-5667 Jeff Bessmer 301-580-9545 Emily McWilliams 469-3320 Raechel Pundsack 240-9074 Kathleen Doherty 244-2532 Mike Engel 219-3620 BOARD MEETING SCHEDULE Tuesday, April 20th, 6:30pm Tuesday, May 18th, 6:30pm Tuesday, June 15th, 6:30pm July 8th, Annual Meeting & Party Tuesday, August 18th, 6:30pm Tuesday, September 28th, 6:30pm (All regular meetings are held in the Community Room unless otherwise noted.) CUSTOMER COMMENTS Write Us! We welcome your comments and give each one attention and serious consideration. Send them to l.olson@willystreet. coop or fill out a Customer Comment form at the Customer Service desk. Each month a small selection is printed in the Reader. The rest can be found in the commons or in the binder near Customer Service. Thank you! Parking woes Q: The parking lot is too small!!! Add a ramp or allow parking on the roof! This is ridiculous!!! A: Although I’d love to say we could make your suggestion happen, it’s not in the Co-op’s plans at this time. Building a second retail site (anticipated to slightly decrease traffic at Willy East) and offering grocery delivery are some ways we’re working on the parking issue. We also post a schedule of less congested times. Check www.willystreet. coop/Departments. -Wynston Estis, Assistant Manager—Operations Cakes vs. cupcakes Movie night Q: We just attended movie night here. Feature was “The Garden.” We would like to suggest 2 other movies: 1. “The Singing Revolution” about the history of Estonia independence from the USSR. 2. “Farm for the Future” about a small farm in Devon UK vs. Peak Oil. A: Thanks for your suggestion. Your input really helps shape the film series. In general, our showings have been documentary films focusing on sustainability themes. However, if there were popular support for expanding themes to cover other global issues, we would certainly consider adding recommended titles. The Winter Film Series is a partnership with Four Star Video Heaven and wrapped up on Saturday, March 6th with “Soylent Green.” Our next team-up will be the Outdoor Film Series in our courtyard in late summer. -Jack Kear, Events Coordinator Q: Thank you for your vegan dessert offerings! Please bring back the vegan chocolate cake in slices (“squares”). The cupcake form is less great and not as easy to share. A: Thanks for the comment! We switched to cupcakes because we were having trouble selling the minimum order of cake pieces before their expiration. The cupcakes sell faster, plus we’re able to make smaller batches, so we end up losing a lot less. The cupcakes use the exact same recipes as the cakes did. If you’d like us to cut on in half so it’s easier to share, we’d be glad to! Thanks! -Megan Blodgett, Deli Manager Beautiful produce Q: I am a new member and just wanted you to know how much I enjoy the beautiful produce here. Thank you for all your hard work! A: Thanks for the positive feedback! I’ll pass it on to staff. -Andy Johnston, Produce Manager Rumors Q: I would like to know if a rumor I heard is true. Are the Co-op members going to vote on whether the 10% non-owner surcharge policy will be kept by our Co-op? The rumor is that the board would make this decision rather than the owner members. As a member, could you please publicize whether/ when such a vote would take place. We love the Co-op. P.S. Please bring this to the attention of the “top financial participants.” Thank you. A: Sorry to hear you heard our news as a “rumor.” We’ve been very upfront. It’s been in every issue of the Reader for several months running, usually mentioned in the GM or Board Reports and Notices, as well as a dedicated article explaining it: http://www.willystreet.coop/article/5289 in explaining that we were seeking Owner feedback to inform the Board who will, indeed, be making the decision. Thanks for your support for so many years. -Lynn Olson, Cooperative Services Manager Happy plants Q: I really enjoy reading the newsletter that you send out every month, but I wanted to make a comment on the article entitled “Just Grow It” in the recent March edition. I think it’s fantastic for people to start seeds indoors and grow their own food and I believe that showing people how easy and affordable it can be is the key to making a bigger impact. I am a college student with very limited funds and space in my apartment so I know the importance of cheap and simple! I just wanted to let other readers know that despite the article’s statement that “a window is not enough” light for starting seeds and raising plants, I disagree. I am currently growing many happy plants in my apartment from eggplant to tomatoes to bush beans simply by the light of my window (and it’s an eastern-facing window, not even the ideal). So don’t be intimidated by the need to buy and install a fluorescent light over your plants...as long as your windows get a couple of hours of sunlight per day, your plants will be just fine. A: Thanks for the extra tips! -Liz Wermcrantz, Editor Baskets or bags Q: I have read numerous customer complaints in the newsletter about the new policy requiring customers to shop with a basket or cart (not directly in to a bag) over the past few months. I wanted to share with the co-op that I am one member that really likes your new policy! When I joined the co-op I was alarmed when I saw people placing items directly in to a shopping bag. I wondered, how do employees differentiate shoplifting from members shopping directly in to a bag? I don’t know of any store anywhere that allows customers to shop directly in to a bag. A: I very much appreciate you taking time to express your support. While the vast majority of folks were also supportive, there were a few who felt our request to refrain from using their bags while shopping to be an infringement. Staff really appreciate the support of our membership on this issue though. Thanks again. -Wynston Estis, Assistant Store Manager—Operations Willy Street Co-op Reader, April 2010 3 GENERAL MANAGER’S REPORT Business Matters Madison’s ONLY Vegetarian Restaurant omfolritting C “ n d a t le a de by Anya Firszt, General Manager a n dec- Capital t” Times T Sch k ’s Corneen rs... loo k the owfor l! 1970 Atwood Ave. 608 285-5290 thegreenowlcafe.com Live Green. Vive Verde. “We would like to thank you and your team for helping us sell our house. To get a strong offer in nineteen days in this market was truly amazing. We enjoyed working with you and have already recommended you to some of our friends.” —Brian & Susan B., Madison Darcy, Kathryn, Sara & Carlos, Julie EcoBroker™ CERTIFIED !"!#$%#&'(')*+,-)#$,%.#/01'+-)#2#251.6600!" TheAlvaradoGroup.com he response from Co-op Owners living in the Willy West area has been overwhelming and, surprisingly, non-owners have been equally as supportive, even offering to join now in preparation for the store’s planned opening in October 2010. We have already contacted several community centers in the area and we are looking forward to offering the same sponsorship and support opportunities that we regularly provide on Madison’s near eastside. We have received many good questions, and we appreciate the opportunity to share more information about the project. The Communications department is managing the posting of updated information and scheduling of events. Cooperative Services will also be scheduling information and education outreach for westside businesses; if you are interested in scheduling one of these events for your business, please give Lynn a call at at 608-237-1217. We have added, and will continue to add, more information to the website, including: • A project update blog from our project manager • The Second Site Advisory Committee (SSAC) recommendation (June 2009) • A floor plan of the store when all is finalized • Information about upcoming Willy West-related events Additional information will be posted in the Owner Resources Area inside the entrance of the current store to keep Owners upto-date on progress of the store’s opening. Bond Pledge Drive The Bond Pledge Drive was already off to a good start in early March; the actual kick-off for Bond sales began the day the lease was signed by both the Willy Street Co-op Board President George Hofheimer and Aaron Anding, representing Anding Realty Inc., owners of the property. We are expecting to raise $600,000 by the end of May, 60 days after lease signing. Information is posted on our 4 Willy Street Co-op Reader, April 2010 website (www.willystreet.coop) and instore. For the current total of Bonds sold, see the colorful Pitchfork Scale in the store and on our website. To ask questions, request materials, or purchase a Bond, email bonds@willystreet.coop or call Director of Cooperative Services Lynn Olson at 608-237-1217. It is my pleasure to thank the many people who have worked so hard over the last three years to bring us to this point. To our staff, from identifying cost-saving efficiencies to toiling over pre-planning, their contributions have been essential to this project. The SSAC (Second Site Advisory Committee) assistance—poring over 30 potential sites, guided by a long list of requirements and considerations shaped by Owner input—was priceless. And to the Board, past and present, who maintained their vision through thick and thin, bravely pushing forward and supporting our mission and directives, my sincere thanks to one and all. Zero Green Waste Continuously looking for ways to deepen our shade of green, right now I consider us to be at the “asparagus” level. Green waste from the production facility will be transported to Community GroundWorks at Troy Gardens on Madison’s northside for composting in their vermiculture project beginning in May. Annual Meeting and Party Lace up your dancing shoes and save the date for the Annual Meeting and Party, July 8th, at the site of La Fete de Marquette! Taste of Willy Street GWABA’s (Greater Williamson Area Business Association) annual fundraiser—Taste of Willy Street—is an event not to miss this year! Scheduled the same day as the Eastside Farmers’ Market OPENING day at the new location at Wil-Mar Neighborhood Center, 953 Jenifer Street; May 11th, 2010... should be an exciting day! BOARD REPORT Cooperatives February retreat highlights • The Board met at the Goodman Community Center for their annual retreat in February. The group discussed the role of the Board in a two-store structure and Medium Range Planning for Willy Street Co-op—the next 3 to 5 years. On the April meeting agenda • At the April meeting the Board will approve the Community Reinvestment Fund recipients, review a variety of reports, and select CCMA participants. • The Board’s Nominations Committee will also work with all Board members to draft a list of desired skills for candidates in August’s election cycle. Ongoing projects/ Committees • The Board’s one standing committee, the Finance Committee, reviews monthly financial reports at each of its meetings. • The Nominations Committee has once again been formed and is beginning to prepare the way for August’s elections. • The Patronage Refund and Non-Owner Surcharge Committee continues to look into the advantages and disadvantages of the non-member mark-up. Your input is very important to this group, so please continue to share your perspective! • The Strategic Planning Committee will work with the Board on further developing a greater Willy Street Co-op vision for the future—look for opportunities for input! Educational Sessions • The Board of Directors will be engaging in educational sessions from 6:00-6:45pm, immediately prior to the Board meeting. This month’s Educational Session is on Peer Co-op Expansions. All members are welcome and encouraged to attend! Be sure to check out the Owner Forum as well, from 5:30-6:00pm by the coffee. Snacks are provided! Remember, you can always catch play-by-play board minutes at: https://board.willystreet. coop:444/board_minutes/board_ minutes_home by Emily McWilliams, Board Member C o-ops play a vital part in our everyday lives and in the health of our economy. More than 800 million people around the world belong to cooperatives, and at least 100 million people are employed by co-ops. Willy Street Co-op alone has more than 19,700 members and 161 employees. Cooperative businesses account for more than $650 billion in revenue and two million American jobs annually. A study recently released by UW-Madison confirms that our business is part of a greater national movement that drives the American economy. “The Research on the Economic Impact of Cooperatives,” led by UW’s Center for Cooperatives, is the result of several years’ worth of studies and surveys that looked into the over 29,000 cooperatives in the United States, encompassing virtually every industry. Community As our economy struggles to break free from the grip of a recession, it is important to remember that tens of thousands of cooperatively-owned businesses maintain focus on meeting the needs of their owners and serving the community, not just turning a profit. It is no coincidence that co-ops like Willy Street Co-op are run entirely by the people who live and work in the communities they serve. Being deeply rooted in the Madison community affords us a different perspective from businesses owned by distant investors. We sell produce from local farmers that we meet with each year. We have a vendor loan program to help our local vendors through hard times. We partner with local food producers to highlight their goods and celebrate our community. These connections are of even greater importance during times of economic hardship, when communities need to work together to minimize the negative impact. own community. Each day, cooperatives live out their values and serve hundreds of millions of Americans in every industry from groceries to electricity to daycare. Common goals Despite this diversity, co-ops have many things in common. We are owned and democratically controlled by the people who use our services or buy our goods. We are motivated by service to our Owners. These characteristics give us a genuine loyalty and commitment to the communities we serve. Read more about the ways the Co-op impacts and works with our communities in this month’s Reader feature article, “Our Impact on the Community, Part II” on page 18. Participation Beyond shopping, there are many ways for Owners to participate in the Co-op. Customer comment cards may seems like a small form of feedback, but they are taken seriously by staff and have a major impact. We bring in over 100 products each year just based on customer comments. Customer comments have also sparked changes in practices and procedure, and have sparked interesting and fruitful conversations throughout the organization. Answering surveys, contributing to comment periods about important issues and participating in focus groups all help us make improvements to the Co-op and better tailor it to be the place Owners want it to be. And, of course, there are annual Board elections—consider running for office, and please vote for candidates you believe in! Composters! The Tumbleweed Made from Recycled Plastic Take one for a Spin Hardware Center 1398 Williamson St. 257-1630 acewilly@tds.net Principles Willy Street Co-op and all other co-ops have a shared set of principles that direct our operations and spell out our commitment to our communities. Honesty, openness, care for others and social responsibility are values demonstrated through our daily practices and procedures. These values guide cooperatives worldwide and within our Willy Street Co-op Reader, April 2010 5 general guidance to help you determine whether a supplement is right for you. She will also cover the value of label reading with attention to common ingredients found in nutritional supplements and what to look for and what to avoid. Cost for Owners is $6 and $16 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. Wellness Wednesday Free Lecture: Crohns & Colitis Foundation CLASSES AND EVENTS Irish Music Jam Sunday, April 4th, 1:00pm– 3:00pm AND Sunday, April 25th, 2:00pm–3:30pm (continuing each 1st and 4th Sunday). All those interested are invited to come and play—or relax and listen. For more information click on www.celticmadison.org. Health & Wellness Tour: Vitamins A-Z with Katy Wallace, ND Tuesday, April 6th, 6:00pm– 7:00pm. This tour is devoted entirely to the Co-op’s Health & Wellness department and will detail the variety of vitamins and nutritional supplements available. Katy Wallace, ND, will provide Wednesday, April 7th, 6:00pm– 8:00pm. Join Madison chapter members of the Crohn’s & Colitis Foundation of America (CCFA) for a free lecture and more information about coping with Irritable Bowel Disorder (IBD). Dr. Mark Reichelderfer, MD heads the UW Inflammatory Bowel Disease Clinic and also sees general GI patients for consultation and gastrointestinal procedures. Dr. Reichelderfer will discuss and answer questions on what’s new in the treatment of IBD. For more information or to view the CCFA website, go to www.ccfa.org. This event is free, however registration is requested by stopping in or calling Customer Service at 251-6776. Body Basics: Healthy Snacks for Kids Thursday, April 8th, 12:00pm– 1:00pm. Join us for a discussion and tasting of healthy snacks and lunches for kids with Terri Klas, ND, of Human Nature, LLC. We’ll share recipes and demonstrate quick and easy ways to introduce more nourishing and flavorful foods. Cost is $6 for Owners and $16 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. City Chickens 101 Saturday, April 10th, 1:00pm– 2:30pm. Join us for an introduction to raising chickens in the city with instructor Alicia Rheal of Mad City Chickens. She will cover the basics of keeping chickens in your own backyard. You will learn the most important considerations in caring for a small flock of hens in a limited space. Topics will include nutrition, housing, behavior and regulations. We will also discuss the various types of poultry available. Both benefits and drawbacks will be discussed. You will leave the class with a good sense of what is involved in successfully raising chickens. Cost for Owners is $15 and $25 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. Sweet & Savory Pies with Chef Laurie Conrad Sunday, April 11th, 11:00am– 1:00pm. Chef Laurie Conrad, whose many talents include innovative cui- sines and the science of taste, will be on hand to offer recipes and instructions for making pies from scratch. From foolproof dough to sweet and savory fillings, this hands-on class will also teach easy troubleshooting techniques. Join Laurie in this entertaining and interactive environment. Laurie will demonstrate and provide recipes for: Buttermilk, Sage & Crab Cheese Pie, Lemon Chamomile Meringue Pie, and French Galette. Cost for Owners is $15 and $25 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. Vegeterranean with Chef Sabi Monday, April 12th, 6:00pm– 8:00pm. For Chef Sabi, fresh is best! Sabi will create and demonstrate dishes from a vegetarian menu with Mediterranean flair. His vegetarian adventure in Mediterranean cooking continues as he prepares his famous Lentil Spinach Soup, Tabouli Salad, and a homemade Date & Walnut Power Bar. Plus, follow him on a new twist as he leads the participants on the hunt for the perfect produce in the Co-op’s fresh produce aisles. Then, with input from anyone attending, Chef Sabi will prepare a main course with whatever the Co-op has on hand that day, completely unscripted and unrehearsed; bring pen and paper if you want the recipe! Community Room Information The Community Room is available to you! Do you need a space to hold your next meeting or gathering? Are you an artist who would like to exhibit in our gallery space? Do you need a room with a kitchen to hold your kid’s next birthday party? Would you like to teach a class and have it be available to our 16,000 Owners? The Community Room is available for gallery space, private rentals, as well as public functions and classes. If you would like to submit a class proposal, please contact Lynn Olson, Cooperative Services Manager, at 251-0884 ext. 320 or l.olson@ willystreet.coop; for information about fees and availability, contact Liz Hawley, Cooperative Services Assistant, at 251-0884 or e.hawley@willystreet.coop. Most of the Willy Street Co-op cooking classes are intended for cooks of all ages (it is requested that children from 6 to 12 be accompanied by an adult). Refund Policy If we must cancel a class for any reason, we will contact you by phone and refund your tuition. If YOU must cancel a class, notify us at least 3 days in advance for a full refund. There will be no refunds less than 3 days prior to class. 6 Willy Street Co-op Reader, April 2010 Enjoy a fresh, flavorful evening of fine vegetarian cuisine featuring: • Lentil Spinach Soup: a thick, rich, lemony soup with hints of turmeric and coriander. • Tabouli: an authentic Mediterranean salad made with fresh local ingredients and a secret dressing. • Found Fresh Food: a seasonal vegetarian entrée prepared with fresh ingredients selected from the Co-op during this cooking class. • Date & Walnut Power Bars: a nutty and nutritious energy bar packed with dates and walnuts; great for a springtime outdoor trek! Cost for Owners is $15 and $25 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. Introduction to Growing Blueberries in Dane County Tuesday, April 13th, 6:00pm8:00pm. Harvesting gallons of blueberries from his eastside Madison home each year, Eric Johnson will share practical tips for getting ready for spring blueberry planting. Eric will discuss planting methods, site location, threats, and Madison’s water supply, including lime content and pH information. It is difficult to grow blueberries in Dane County with our calciferous soil and hard water; however, Eric will speak about the methods and materials to work around this problem successfully. Cost for Owners is $10 and $20 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. Free Lecture: Spring Cleaning for the Liver with Katy Wallace, ND Wednesday, April 14th, 6:00pm– 7:00pm. Join Kelly Hora, M.Ac. of Bluestem Acupuncture and Katy Wallace, ND of Human Nature to explore how to align yourself with the energy of spring to experience optimal health. In Chinese medicine, we find that the energy in nature is expressed in our bodies and that we are most well when we resonate with that energy. The liver is the organ most related to springtime. This program will focus on foods and techniques to support and cleanse the liver and also explore the emotional and spiritual manifestations of spring such as clear vision, growth and flexibility in life. This class is free, however registration is requested by stopping in or calling Customer Service at 2516776. Individual Nutrition Sessions Friday, April 16th, 2:30pm– 6:00pm. An individual nutrition consultation is your opportunity to learn how the correct food choices for your body can enhance your well being. A one-on-one session with Katy Wallace, ND of Human Nature, LLC, includes consultation regarding your health goals and lifestyle, health assessment survey, food choice suggestions geared toward addressing health goals and developing sustainable change (may include tour of most appropriate Co-op foods/products). Participants must complete and return confidential health history forms prior to the session, so email or a home phone number is needed. A limited number of sessions are offered each month, however by indicating your interest, you will be offered the next available open session. Fees are $15 for Co-op Owners in order for them to make informed decisions about the foods they consume and $45 for all others. Please register for the next available opening by emailing l.olson@willystreet.coop or call 251-6776 to leave a message for the Co-op Services department and someone will be in contact with you soon. COMMUNITY SUPPORTED AGRICULTURE COMMUNITY SUPPORTED AGRICULTURE F R E S H COMMUNITY SUPPORTED AGRICULTURE COMMUNITY SUPPORTED AGRICULTURE COMMUNITY SUPPORTED AGRICULTURE COMMUNITY SUPPORTED AGRICULTURE V E AG G I E S COMMUNITY SUPPORTED GRICULTURE COMMUNITY SUPPORTED Clean, AGRICULTURE Organic COMMUNITY SUPPORTED AGRICULTURE and Local fruits & COMMUNITY SUPPORTED A GRICULTURE vegetables delivered COMMUNITY SUPPORTED AGRICULTURE weekly to 3 COMMUNITY SUPPORTED AGRICULTURE sites COMMUNITY SUPPORTED convenient AGRICULTURE in Madison. COMMUNITY SUPPORTED AGRICULTURE COMMUNITY SUPPORTED AGRICULTURE Visit driftlessorganics.com for more info. COMMUNITY SUPPORTED AGRICULTURE CSA Six Spices: Classic Indian Street Cooking with Chef Neeta Saluja Wednesday, April 21st, 6:00pm–8:30pm. Bring the flavorful delights of street food from India to your home! Chef Neeta Saluja, author of Six Spices: A Simple Concept of Indian Cooking, presents another classic menu of inspired dishes, native to her homeland. Neeta’s informed and interactive style creates a pleasant learning experience along with generous tastings of the dishes, including recipes for the following: • Chaat Paapri: Crispy tortilla, cooked garbanzo beans and potatoes mixed with rich and creamy yogurt, sweet and tangy tamarind sauce sprinkled with roasted spices. • Corn Fritters: Creamy corn, mixed with garbanzo bean flour, spices, fresh cilantro, chilies and onions fried in hot oil. • Tamarind Chutney: Sweet, sour, and tangy chutney prepared with tamarind pulp, dates, sugar and an assortment of spices. • Masala Chai: Top off your snacks with a hot cup of Masala Chai, prepared with Indian spices, sugar, milk and a combination of teas. Cost for Owners is $15 and $25 for all others. Payment is required at registration; please register by stopping in or calling Customer Service at 251-6776. IN THE GALLERY Mother and Daughter Artists, Lisa Stag-Tout and Oceanna Tout Opening reception: April 2nd, 5:00pm–7:00pm Oceanna Tout’s artist statement: “I first began my exploration of photography when I was much younger; playing with disposable cameras and taking multiple pictures Drafty House? We can Help. We can also take care of your Kitchen, Bath, Deck, just about anything on your list. of the same silhouetted trees against a sunset or pictures of blurry flowers. Eventually I would start bringing the disposable cameras to school and social gatherings; taking pictures of my friends with the desire of capturing natural moments that held the current sense of emotion and atmosphere from that instance. When I purchased my first film camera, I suddenly had more tools to really emphasize the emotions that I was trying to portray in my photography using light and shadows. Throughout the years (and a few film and digital cameras later) I have continued to focus on telling a story through my photography using the genuine mood of the subject and situation using light and tone. To further enhance my style, I prefer to use natural lighting as well as more of a candid approach to photographing the subject because I believe that it is essential to bringing out the personality of the subject and the situation. For example, the photo entitled “The Populist Revolt” really showcases my use of given light and capturing the organic character of the individuals.” Lisa Stag-Tout’s artist statement: “Like most people I started taking photographs because I wanted to capture life’s defining moments and random happiness. Slowly over the years inspiration grew more from nature than people. Currently I want to capture images that will lead me back to the initial inspiration of the image or provide me with a continued sense of peacefulness. “I embody a wide range of opposites and this is illustrated here as a love for dense, saturated color or stark black and white. Always though, I strive for balance, sometimes to the point of sacrificing content. I also enjoy experimenting with solarisation effects and negative exposures, which has provided some ‘happy accidents.’” ATTORNEYS PAUL & LAURA O’FLANAGAN Comfort . Safety . Efficiency . Appeal “Thanks for being so easy to work with while still doing an exceptional job.” PROGRESSIVE & LOCAL FAMILY LAW FIRM OFFERING: - Randy B. Reliable Renovations LLC Eco-Friendly . Design . Remodeling . Repairs We deliver Home Performance with ENERGY STAR® Schedule your Free Estimate Today (608) 577-9120 WILLS, TRUSTS, TAX, ESTATE PLANS, PROBATE, GUARDIANSHIP & FAMILY ASSISTANCE TO EASTSIDE FOLKS AT LOW COST. CAL L : 6 08 -63 0 -5 06 8 www.ReliableMadison.com Willy Street Co-op Reader, April 2010 7 FINANCE NEWS Owner Bonds: $600,000 in 60 Days by Lynn Olson, Director of Cooperative Services & David Waisman, Director of Finance W e are pleased to announce the launch of the Owner Bond drive with a goal of raising $600,000 in 60 days to support our opening of Willy Street Co-op–West at 6825 University Avenue, Middleton. Issuing Bonds to support our growth has a long history at Willy Street Co-op dating back to opening our first location in 1974. We last held a Bond drive in 1999 as part of our expansion to 1221 Williamson Street. Through strong member support we successfully raised $443,000 during that campaign. For those that have not participated in prior Bond drives, here is the quick look at the process. Willy Street Co-op Owners lend the Co-op money. Willy Street Co-op issues an IOU (a.k.a. Bond) to each lender which pays a stated rate of interest in addition to the return the original loan amount at maturity. Why purchase a Bond? Like each Owner’s Fair Share equity payment, purchasing a Bond is a way for Owners to economically participate (a core cooperative principle) by contributing to the Cooperative’s capital. It is important to the Co-op to have as many Owners as possible purchase a bond, whether it is for $200 or $12,000. Each Bond is a signal of support and a direct way to help the expansion succeed. Everyone will have their own reason for wanting to provide financial support. Some people will look forward Bond A For each $200 that you lend the Co-op, we will pay you $225 at the end of 3 years. Bond B For each $200 that you lend the Co-op, we will pay you $250 at the end of 5 years. Bond C For each $200 that you lend the Co-op, we will pay you $285 at the end of 7 years. Details: • Type: Zero Coupon • Maturity: 3 Years • Interest rate: 4.004% • Interest compounded: Annually • Minimum purchase amount: $200 Details: • Type: Zero Coupon • Maturity: 5 Years • Interest rate: 4.564% • Interest compounded: Annually • Minimum purchase amount: $200 Details: • Type: Zero Coupon • Maturity: 7 Years • Interest rate: 5.190% • Interest compounded: Annually • Minimum purchase amount: $200 *** Optional Feature ••• Bondholders purchasing at least $2,000 worth of Bonds may choose to receive annual interest payments. to a more convenient location in Middleton. Others may just be proud to have stood by the Co-op as it has grown over the years. How do we intend to use the Bond money? In conjunction with planning for the Co-op’s expanded operations, we have also been planning a fiscally responsible approach intended to protect the Co-op’s financial health well into the future. Our approach includes: 1. Contributing the money raised from Owner Bonds towards the cash portion of the new store’s financing. 2. Maintaining sufficient cash reserves for operating support and contingency. 3. Reducing our bank debt once our cash flow from operations merit it. By paying down more expensive bank debt, we will keep interest payments within our community LIZ IS THE NEAR EAST SIDE REALTOR. 315 N. Ingersoll St. 515 S. Few St. Grand Craftsman offers 4 bdrms, 9 ft. ceilings, huge kitchen, wood stove, oak flrs, covered front porch. $259,900 Gorgeous Victorian condo completely gutted & rebuilt with sleek, modern design & classic characteristics! $179,900 Buying or Selling? Call the agent who lives, breathes and plays in the neighborhood! With over a decade of service, my commitment remains to deliver excellent service, a wealth of knowledge and results you deserve! LIZ LAUER ! 608-444-5725 ! WWW.LIZLAUER.COM 8 Willy Street Co-op Reader, April 2010 and free up cash for other Owner priorities. What Owner Bonds are available? The Owner Bonds are setup as Zero Coupon bonds, which is a simplified bond structure that pays all the interest at maturity. For example, if you purchase a $200 bond, the Co-op will pay you back either $225 after 3 years, $250 after 5 years or $285 after 7 years, depending on which term you choose. It is critical to note that all Owner Bonds are absolutely unsecured, non-transferable, and subordinated to other creditors. (See chart above.) Who is eligible to purchase Owner Bonds? To purchase a Bond you will be asked to satisfy three basic requirements. By law, you must be a resident of the State of Wisconsin at the time of purchase and be a paidin-full Fair Share equity owner. If you are not paid-in-full, you will be asked to pay off the balance of your Fair Share before a Bond can be purchased. Finally, all Owners wanting to purchase a Bond must review the Owner Bond Information Packet, which will be provided. How can you get additional information? We understand that you will desire substantially more information before making a decision. Therefore, the following sources of information are immediately available: 1. The Willy Street Co-op website contains further details and can be accessed by logging onto: http:// www.willystreet.coop/willy_ street_co_op_owner_bonds 2. To ask questions, request materials, or purchase a Bond, email bonds@willystreet.coop or call the Director of Cooperative Services Lynn Olson, at (608)2510884. 3. Updated Owner Bond information will be available in the Owner Resource Area, located just inside the Eastside store, on our website (http://www.willystreet.coop/), and at various events leading up to and following the grand opening. Summary We need as many Owners as possible to consider purchasing a Bond. The reduced minimum purchase amount from the last Bond drive was put in place to provide greater accessibility to more Owners. The interest rates we’re offering are based on our value and importance of Owners in this process. Great attention has been placed on providing as much information about this program as possible and we hope you seriously consider this opportunity. Your support can also be voiced in other ways like paying off the balance of your equity Fair Share, voting, writing customer comments, and shopping. However you choose to show your support, the aggregate action will strengthen the Willy Street Grocery Cooperative and reaffirm our uniqueness as a community and a community-owned business. FRONT END NEWS Our New Register System by Polly Sackett Westmont, Cashier & Shift Supervisor I f you have shopped at the Coop anytime since mid-March, you probably noticed something new in the Front End of the store. On Monday, March 15th we began using a new register system, or POS (Point of Sale). Our acquisition of a new POS came about because the old system was not scalable, was not compatible with Triple Data Encryption Standards (TDES) established by Visa, and the old register equipment was outof-date and difficult to maintain. Additionally, we received Owner comments and requests for change that we could not accommodate due to the legacy system’s limitations. The new POS will ultimately serve our needs as an expanding business as well as addressing some requests of our Owners. We were able to take customer comments and feedback into consideration as we designed the new POS. As a cashier, I am pretty excited about the updates and what they mean for the faster and more user-friendly service we can provide. The next time you shop, be on the lookout for the following changes: the addition of a customer monitor, radical receipt changes and new debit/credit/EBT machines. Member numbers The first change you will notice upon checking out is that the cashiers will no longer wait until the end of the transaction to take your member number. The old legacy system prompted cashiers to obtain the member number at the end of the transaction and it wasn’t until this time that the sales and discounts were displayed for the customer. The new POS will prompt cashiers to enter the member number at the beginning of the transaction, opening the opportunity for earlier conversations about membership and equity due and allowing customers to immediately see the deduction of sales and discounts as items are scanned. And to better see transactions, the new POS has two monitors: one for the cashier and one for the customer. Customer monitor This customer monitor gives shoppers the opportunity to easily view the same information the cashier sees as each item is entered, scanned or weighed. Both the tare weight and scale weight of items are displayed on the customer screen. In addition, the description of items on the screen is no longer the cryptic shorthand that only cashiers could decipher; rather the full product name is displayed. This easy-to-read itemization doesn’t end at the monitor, but is carried over to the receipts, which also have item names in long form. This brings us to the many receipt changes. Recipt changes Owners expressed disappointment with our old receipt capabilities; most notably, how much waste they generated because they printed automatically. No longer! Now the cashiers will print receipts only by customer request. And those who do want a receipt will see vast improvements. In addition to the longhand itemization, the receipt contains valuable information such as when the next equity payment is due. Owners who pay with house charge accounts will notice a few changes including a name change from “house charge” to “WSGC Pre-Paid Charge Account.” The account balance is now printed on the bottom of these receipts, and the account name is printed on the top of the signature slip so signers are no longer asked to add this. In all cases, the receipts now print faster so there is no longer a waiting period for receipts to print. Credit, debit and EBT Another swanky new piece of equipment are the credit, debit, and EBT machines. These little machines have several new features including signature capture and the ability to view the transaction on the card terminal as items are scanned. Further, they employ a new security standard, enhancing the safety of your personal account information. Owner sign-up In addition to the new features this system offers, we are changing some of our procedures, such as signing up new Owners only at the Customer Service desk and not at the registers. As much as we are all pleased when new folks invest in the Co-op, the time for new Owner conversation and filling out new Owner applications can be frustrating for other customers, especially during the lunch and dinner rush. Now, potential new Owners will have the opportunity to hear more about the benefits of Ownership from our Customer Service staff and can ask questions and complete their application without feeling rushed. The old machines And before we get too excited about our fancy new machines, we need to make sure that our devoted old legacy machines are responsibly laid to rest. Our solution for removal comes from Cascade Asset Management, a local business with a green-build responsible for ensuring that all equipment is either resold or recycled. They will ensure that less than 1% of the equipment will end up in landfill. Feedback We are excited to have the new POS system up and running and we are curious to see how it helps to quicken the pace and flow of the Front End. As with any change, we ask for your patience as we work out some early kinks within the Front End and continue to develop the system to even better suit our needs and yours. If you have questions or if you would like to give us feedback on the new system, please let us know by stopping at Customer Service or completing a customer comment card (available near the Community Room or online at www. willystreet.coop by clicking “contact us”). One Day Sale • While supplies last Sustain Dane Rain Barrels Earth Machine Compost Bins Conserve water while nourishing your plants with natural rainwater Convert kitchen scraps into fertilizer and keep them out of landfills For information or to pre-order www.RainForDane.org For information www.CityOfMadison.com or 608-267-2088 payments accepted on site: Cash, Check, VISA, MC payments accepted on site: Check, VISA, MC, Discover Saturday, May 1st, 9am-3pm Alliant Energy Center, Madison Olin Avenue Entrance Willy Street Co-op Reader, April 2010 9 PRODUCE NEWS Eating Green by Andy Johnston, Produce Manager H ooray, it’s officially springtime! Everyone in the Produce department has been enjoying the warmer weather and longer days, and we’re all looking forward to seeing our local springtime favorites arrive at the Co-op. Sweet, over-wintered spinach, spicy watercress, earthy morels, and tender asparagus will all be coming into season locally, and making their way to our tables. This month, we’ll also be celebrating Earth Day, and, while many of the food choices we make are aimed at maintaining and improving our personal health, let’s look at how these choices can have a positive impact on the environment. It’s somewhat ironic; 40 years after the first Earth Day, dealing with climate change is perhaps one of our greatest current challenges. Additionally, there’s concern over dwindling fresh water supplies. Our food choices may not be an answer, but they can be a component of the solution. The organic factor For over a decade, the Co-op’s produce aisle has primarily featured product sourced from certified organic farms. Organic methods incorporate systems that promote soil vitality to provide nutrients without the application of chemical fertilizers. Farmers also use strategies such as companion planting and beneficial insects to reduce weed and pest pressure without the application of chemical herbicides or pesticides. These practices produce soils that have a higher capacity to retain moisture, contributing to water conservation. There are many reasons we choose to support organic production. The most basic motivating factor is perhaps the most obvious: let’s not eat poison. When we look beyond the personal health factor, we open the door to debate. Can we feed a nation with organic practices? Is it affordable? Does large-scale mono-crop production really support organic principals? These are all great questions, and certainly command attention and discussion. From an environmental perspective, there are two key factors that differentiate the impacts of organic versus conventional methods: reduced carbon emissions and impact on water quality. Not only does the application of chemical fertilizers, herbicides and pesticides require fossil fuels, but so does their production. And, unlike organic methods that build soils to retain moisture, conventional methods produce soils that either promote topsoil erosion or can’t retain water. The fertilizers and herbicides are leaching into the ground water and running into our lakes and rivers. In addition to seeking out organic items, you can also look for items that carry labels indicating a commitment to sustainability. Fair Trade, Rainforest Alliance Certified, Midwest Food Alliance, and National Wildlife Federation are among many organizations promoting products grown with environmentally responsible practices. Products that carry these labels are third-party certified. They are inspected by independent umanNature h nutrition and wellness Spring cleaning for the body! Give your liver some love Katy Wallace, ND RYT Terri Klas, ND RN CNHP inspectors to ensure that farmers’ and producers’ practices are in compliance and support the organization’s principals. Localize it Purchasing locally grown goods is another great way to support the environment, and we know you like your local produce. The Co-op defines local as anything grown in Wisconsin, or within a 150-mile radius of the Capitol. On average, produce travels 1,500 miles to reach the shelves of the grocery store. Local produce is fresher and more nutritious. It tastes better and requires less fossil fuel to get to the grocery store. Additionally, the Co-op sources the majority of its local produce from certified organic farms. These farms are diversified, smallscale operations, which require less fossil fuel to produce their products. Farmers are using reusable boxes. All of these practices provide us an opportunity to purchase products have had a minimal, perhaps positive, impact on the environment! Today, you can find local produce almost everywhere. Mainstream and independent retailers and restaurants are offering locally grown options. Farmers’ markets and CSA shares provide opportunities to purchase local goods directly from farmers. While the product may be billed as local, it never hurts to ask questions to ensure that you are getting sustainably produced goods and supporting sustainable farms. If you’re a dedicated locavore, maybe you’d want to know exactly just where that local item originated. !"#"$%&#%'()%#$"$*+,)-. /&$%011(2%,3(&4+%$"5, '()%(3,%('%$+,%6789:;<% #,1,*$"(3#%('%'0/)"*#. =/,)#%03>%*+0)$#%"3 $+,%5">2,#$??? 608-301-9961 2158 Atwood Ave, Ste 105 Madison, WI 53704 www.humannaturellc.com 10 Willy Street Co-op Reader, April 2010 !"##$%&!'()*'+*&,-%.&'#&)#$& /'012'34567'8'34597':;1'345< <=>?')@;A;'*B;@7'C;@D:BA 94?E>6FE3FF>'BG'HHHEIJAA:B8/;@D:BAEKB/ At the farmers’ market, ask the farmer: • Is their farm certified organic or biodynamic? If not, ask if they use sustainable practices. Is the farm diversified? Do they have a crop rotation plan? • What type of fertilizers they use? • How do they control pests and weeds? • Can you visit their farm? If you’re dining out or in a grocery store advertising locally grown items, ask the clerk or chef: • Do they know the farmer? • Have they been to the farm? • What sustainable practices does the farm incorporate? If they’re honest and forthcoming with information, they’re probably not trying to hide anything. If they don’t know the answers, maybe just asking these questions has made them aware that, as a customer, this is what you value. Impacting the environment There are many different ways our purchases impact the environment: packaging, how product is transported, how it was produced, where it was produced. Your efforts continue after you’ve made your purchase: are you composting your waste? Are you recycling your packaging? Everything we do has an impact. Individual efforts might seem insignificant, but remember, there are almost 20,000 of you out there who have committed to participating to the direction and success of the Co-op. Together we’re making a difference. KITCHEN & DELI NEWS 100% Local: A New Chapter from the Deli by Josh Perkins, Kitchen Manager T he locavore movement in these United States is in full swing and this trend in eating has, on the macro level, reflected a priority of preference long present in Willy Street Co-op’s loyal customer base: local before all else. Revealing important complexities and relationships that go beyond the “organic” label, this way of choosing and preparing foods highlights the increasing desire of consumers to be tied to a particular place and season. Shopping and eating this way has always posed a challenge to even resourceful imaginations, and the short, explosive Wisconsin growing season doesn’t make things any easier. At Willy Street Co-op, we are constantly striving to blow away the smoke surrounding the marketing of natural and organic foods to reveal something our customer can trust in. This was the motive behind our commitment to 100% organic fresh produce—all the time, not “whenever possible”—and 100% Wisconsin-produced dairy items. In these decisions, we hoped to set the bar for clarity and transparency to our membership. Many businesses now are realizing the advantages in tying some of the new food buzzwords to their products and these marketing strategies can leave the unwary consumer no better informed about the provenance or content of their food than in the days before “local,” “natural” and “organic” played no part on commonly seen menus. Our goal is to make absolutely clear how we make our purchasing decisions and what you can expect to find in your Deli. CHEESE CORNER by Stuart Mammel, Cheese Coordinator Dreamfarm Spring is in the air. We recently spoke with Diana Murphy at Dreamfarm, who confirms that her goats are kidding. But seriously, what that means is very soon we will be happily selling Dreamfarm fresh goat chevre from our cheese case again. Many of our customers have developed quite Without exception As spring approaches, we are gearing up to debut items in our Deli case that are composed of ingredients—without exception—that fit the Willy Street Co-op definition of local food (“Foods and goods produced in the state of Wisconsin or within a 150-mile radius of the Capitol.”). We will be making these items plainly apparent with prominent signage. Our hope is that as each year passes, we will be featuring more and more of these items until they comprise up to 50 percent of our Deli case offerings. It will be apparent to Wisconsin farmers and gardeners that there is an exalted window of 8-10 weeks in which this is almost no challenge at all, given the stunning variety of produce available at the height of the season. But it’s not quite so simple, is it? Taking, for example, olive oil out of the mix has a domino effect on our usual product catalog similar to removing flour from a bakery. As we’ve been researching the possibilities, it has been these less visible building blocks of prepared foods that have emerged as the biggest challenges rather than produce or grains. Keeping these items cost-effective year round will be a new set of challenges for us, but we’re on board for it. Badgerland Produce Auction One of the avenues we intend to travel on the way to reaching this goal is the use of the Badgerland Produce Auction, headquartered in Montello. I was introduced to the BPA at the 2009 meeting of the Institutional Food Market Coalition in Madison. In addition to inspiring testimony from several large foodservice purveyors who had started to source locally in the South Central Wisconsin and Northern Illinois region, there were presentations by Mary Jean Reading, the BPA manager, and Lois Federman of “Something Special from Wisconsin” foods. Those who had started to access the produce available through the auction said they had seen their ability to employ local foods increase while simultaneously seeing cost reductions—a win-win for all involved. The week after I attended the meeting, Deli Manager Megan Blodgett and I started a series of conversations about how Willy Street Co-op could become involved with this program in 2010. We’re eagerly awaiting the first auctions in May. Expect to see these items take shape slowly in our case, just as the growing cycle takes time to awaken. By mid-summer, we will really be rolling with it and should see good variety and quality through September. The real test of the program will, of course, be the winter months when the ingenuity of our Kitchen will be our main defense against the monotony of over-wintered produce. As always, we look forward to your feedback on the 100% local program— we’re counting on it, in fact, to make it a success into 2011 and beyond. Please write or email and let us know how we’re doing once you’ve tasted these new items, and what changes or improvements will keep you coming back for more local food. the addiction to this light, tart, wonderfully fresh local goat cheese. We carry four different varieties: peppercorn, herbes de Provence, Italian, and plain. If you haven’t tried some, you’re in for a treat. other delightfully intense, hand-crafted goat cheese from his stocks. He calls it Billy’s Midget; a wonderfully full, nutty flavored bandage wrapped cheddar. Try a piece soon. Capri Cheesery We were pleasantly surprised by your response to the Hollands Family Farms Marieke Goudas. Evidently so were the Pentermans. Their cheeses got so much favorable attention from the media that the backstocks were quickly depleted. If you’ve noticed that your favorite Marieke Felix Thalhammer from Capri Cheesery in Blue Rivers, Wisconsin, was sad to tell us that his St. Felix aged goat cheese is going to be temporarily out of stock until the most recently created batch can age properly. In the meantime, he has provided us with an- Hollands Family Farms Wisconsin Union MINI COURSES Learning Experiences for a Lifetime! • Short, fun, informative live courses • One-on-One instruction • Mini Courses “To Go” UW Students & Guests TAKE 25% Off! www.wisc.edu/minicourses Wisconsin Union programs are open to Union members; UW-Madison students, faculty, staff and their guests. !"#"$%"&'( )"*+$,-./+*"*& !"#$% %$'( )*(+,"- ./0- %,*(! !"#$%&'(')*&#+,-$&%'(')*.)/$&% 01*2")-')**1!$&.-$*& !"#$%&'(()(*+*&,&-./01230456789:1 Gouda hasn’t been on the shelf in awhile, this might help explain the cause. We’ve been assured that more delicious Goudas are on the way, however, so don’t lose heart. And, of course, if you haven’t tried them, make certain that you do so soon. These are some of the best Wisconsin-made cheeses that we have tasted, with unbelievably full, complex flavors and textures. If you’ve only tried one flavor, make sure you sample a different one next time you’re in the store. You won’t regret it. Willy Street Co-op Reader, April 2010 11 WELLNESS NEWS Product Updates by Lisa Stag-Tout, Wellness Manager C hanges are everywhere. Here’s what’s up with new products and product lines in the Health and Wellness department. Fungi Perfecti Fungi Perfecti is the company founded by mycologist Paul Stamets. His name should be familiar to those of you who have been taking New Chapter’s mushroom blend called Host Defense, or perhaps you have read his popular book Mycelium Running: How Mushrooms Can Help Save the World. Last year, Paul Stamets left New Chapter and is now marketing all of these mushroom formulations through his company Fungi Perfecti, which has been in business since 1980. The whole supplement line is called Host Defense. Here are brief descriptions of the products we carry from the Fungi Perfecti website: Single mushroom capsules • Turkey Tail: well documented in medical research, supports the immune system and has unique polysaccharides • Chaga: has anti-inflammatory and anti-oxidant properties • Lion’s Mane: my personal favorite has been the subject of recent studies on nerve regeneration, supports the brain and nervous system • Reishi: this well-known tonic has been called the “mushroom of immortality” for millennia • Maitake: supports normal cell growth and is rich in beta-D glucans • Cordyceps: increases oxygen uptake and enhances physical (including sexual) performance • Agarikon: exceedingly rare, this one is known as the “elixir of long life” Mushroom blends • CordyChi: Cordyceps and Reishi combined to support energy and oxygen uptake • Stamets 7: Paul’s tonic blend of seven species (Royal Sun Blazei, Cordyceps, Reishi, Maitake, Lion’s Mane, Chaga and Mesima) to support general immunity • MyCommunity: Paul’s most comprehensive immunity formula contains 17 species of mushrooms and was once called Host Defense. Super Nutrition The Super Nutrition line of multivitamins is vegetarian and hypoallergenic (no yeast, wheat, gluten, pollen, diary, corn, soy, or hidden additives). At this time we are carrying only the one-per-day multivitamins but their full potency multivitamin blends are available through special order, and if there is enough interest in these, we will certainly add them to our shelves. They are on sale this month so it’s a good time to check them out. Carlson’s We have plans to bring in Carlson’s products this spring. Most of you are familiar with their popular cod liver oil but I am most excited to offer their Vitamin D drops for babies. So many new mothers come in looking for this supplement for their infants. Because the information on Vitamin D is so new, we are unsure of what dosage pediatricians might be prescribing for them. Please visit the Vitamin D Council website at www.vitamindcouncil.org to keep informed and up to date on this important nutrient. Act by Nature Act by Nature (all-natural hair colorants) is one of the best natural alternatives for chemically sensitive people, people with allergies, and cancer patients. We’ve been told we are the first store in Madison to carry this line. Children’s body care Our children’s body care section has been refreshed. I hope you’ll enjoy these new choices: There are no harsh chemicals, parabens or mineral oil in these products and they are also a “cruelty-free” company. Logona Logona baby products have been formulated to protect and care for baby’s delicate skin for over 25 years using carefully selected ingredients. We have all of their products for babies and the bubble bath and shampoo/shower gel for kids. We will be adding more Logona products in other body care categories since every Logona product complies with the stringent BDIH (a federation of German manufacturers that has created the “Certified Natural Cosmetics” Seal) ingredient criteria as a certified natural product, and carries the BDIH Seal of Approval. OCA Boycott Nature’s Baby Organics This family based company is committed to providing organic body care products. The Ah-Choo Chest Rub, Baby Oil and Soothing Stick are “USDA certified organic” and the Conditioner/Detangler, Moisturizer, Diaper Cream, and Calming Spray contain at least 70% organic ingredients. We had discontinued three Aubrey products several years ago because the feedback that I heard was they were too expensive. We’ve brought the trio back: Baby Bath Soap, Shampoo and Lotion and will offer them at a lower price than the suggested retail price. Aubrey has been a trusted company since 1967. You might be unaware of the boycott that has been called by the Organic Consumers’ Association last fall. The complaint is that there are products made by well-known leaders in the natural products industry that are using the word “organic” when there is very little in the product or product line that is actually organic. We’ve copied some of the information from the OCA’s website including the list of brands/ products that are of concern. Yes, we have many of these products on our shelves and some of them are popular. For more information please stop by the Wellness desk and take a look at the binder that we’ve put together to help educate our members. ASSOC%A&ED )O*SE+R%G)&S t%FTJHOCVJMESFNPEFMJOH BEEJUJPOTOFXIPNFT t8FEFMJWFS)PNF1FSGPSNBODF XJUI&/&3(:45"3¥ t0WFSQSPKFDUTWJFXBCMFPO PVSXFCTJUF ./012345 6789:;<=>6?91@7A 12 Willy Street Co-op Reader, April 2010 Happy Earth Week 10% Off Select Local Products! In celebration of Earth Week (April 19th–25th), we are offering 10% off any product with a purple Local tag in our Grocery (excluding meat), Wellness and Gardening departments. We define “local” as being within 150 miles of the Capitol building (in Madison), or any part of Wisconsin. Schedule of Earth Week Events Monday, April 19th 10am–1pm, Meet Your Local Producer: Just Coffee coffee tasting 3:30pm–5:30pm, Learn More About: Community Groundworks/ Madison Fruits and Nuts (with online voting to make Madison an urban orchards grant recipient) Tuesday, April 20th 10am–1pm, Meet Your Local Producer: Johnson Brothers Coffee coffee tasting 3pm–6pm, Learn More About: Middleton Sustainability Committee (with information on Middleton’s first permanent community garden and Clean & Green on 4/24) Wednesday, April 21st 10am–1pm, Meet Your Local Producer: K-Bar product tasting 2pm–5pm, Meet Your Local Producer: Pasqual’s product tasting 3pm–6pm, Learn More About: Sustain Dane (with rain barrel demos) Thursday, April 22nd 10am–1pm, Meet Your Local Producer: Dreamfarm product tasting 11am–2pm, Meet Your Local Producer: Wildflour Bakery product tasting 4pm–6pm, Meet Your Local Producer: NessAlla Kombucha product tasting 4pm–7pm, Meet Your Local Producer: Troy Community Farm product tasting 3pm–6pm, Learn More About: Prairie Fire Biofuels Co-op Friday, April 23rd 10am–1pm, Meet Your Local Producer: Sassy Cow Creamery product tasting 2pm–5pm, Meet Your Local Producer: Sugar River Dairy product tasting 2pm–5pm, Meet Your Local Producer: Edelweiss Cheese product tasting 3pm–6pm, Learn More About: Madison Area Community Supported Agriculture Coalition (MACSAC, with information on CSAs) Saturday, April 24th 10am–1pm, Meet Your Local Producer: Angelica’s Garden product tasting 2pm–5pm, Meet Your Local Producer: Hollands Cheese product tasting 4pm–6pm, Meet Your Local Producer: Driftless Organics product tasting How are locally produced products good for the Earth? Sunday, April 25th 10am–1pm, Meet Your Local Producer: Nature’s Bakery product tasting 3pm–6pm, Meet Your Local Producer: Madison Sourdough Bakery product tasting They use much less packaging than products that have to hold up to being shipped cross-country or internationally, and require much less energy to reach the grocery store. Most local products are also made by small-scale producers who place far less strain on the land than do factory farms. Monday, April 26th 2pm–5pm, Meet Your Local Producer: Tera’s Whey product tasting 3pm–6pm, Learn More About: Madison School & Community Recreation (MSCR, with information and sign-ups for summer sports leagues for children and adults) Willy Street Co-op Reader, April 2010 17 CWP]Zh^dFX[[hBcaTTc2^^_ Rdbc^\TabU^abPhX]VH4B ;PbchTPah^da278?S^]PcX^]b aPXb T S ^ e T a U^ a [^ R P[ VaPbba^^cb^aVP]XiPcX^]b F74A4278?3>;;0AB<0:4270=64) <XSfTbc4]eXa^]\T]cP[ 5aXT]Sb^U 0Se^RPcTb FXbR^]bX] =0A0;?a^2W^XRT 012U^a7TP[cW FXbR^]bX]5^d]SPcX^] 02;D5^d]SPcX^]^U =Tf7PaeTbc FXbR^]bX] 5^d]SPcX^] 0acbFXbR^]bX] =dTbca^<d]S^8]R 1PheXTf5^d]SPcX^] 1XRhR[T5TSTaPcX^]^U >dcATPRW ?WhbXRXP]bU^aB^RXP[ FXbR^]bX] ATb_^]bXQX[XchF8 2T]cTaU^a5P\X[h ?a^YTRc7^\T ?^[XRh?aPRcXRT 2T]cTaU^a<TSXPP]S AP_T2aXbXb2T]cTa 3T\^RaPRh A40?5^^S6a^d_ 2WahbP[Xb AXeTa0[[XP]RT^U 2XcXiT]bU^aBPUTFPcTa FXbR^]bX] 0a^d]S1PSVTa BXTaaP2[dQ 5^d]SPcX^]9^W] 2XcXiT]bDcX[Xch1^PaS <dXa2WP_cTa 2[TP]FXbR^]bX] BdbcPX]3P]T 2^P[XcX^]^UFXbR^]bX] CT]P]cATb^daRT 0VX]V6a^d_b 2T]cTa 2^\\^]FTP[cW CWT?a^VaTbbXeT 3TeT[^_\T]c 2^\\d]Xch0RcX^]^] D=83>B0VPX]bc 3^\TbcXREX^[T]RT ;PcX]0\TaXRP FWTT[bU^aFX]]Tab 2^\\d]Xch 6a^d]SF^aZbPcCa^h FXbR^]bX]0__aT]cXRT 6PaST]b >aVP]XiTab?a^YTRc 3P]T2^d]chCX\T1P]Z FXbR^]bX]2^P[XcX^] 0VPX]bc3^\TbcXR 3XbPQX[XchAXVWcb EX^[T]RT FXbR^]bX] 5PXa7^dbX]V2T]cTa^U FXbR^]bX]2^P[XcX^] 0VPX]bcBTgdP[ 6aTPcTa<PSXb^] 0bbPd[c 5PXaFXbR^]bX] FXbR^]bX]2^\\d]Xch 4SdRPcX^]5d]S 5d]S 5aTTS^\8]R 5aXT]Sb^UFXbR^]bX] FXbR^]bX]2^d]RX[^U cWT1[X]SP]SEXbdP[[h BcPcT?PaZb 8\_PXaTS 6PcWTaX]VFPcTab FXbR^]bX]2^d]RX[^] 2^]bTaeP]Rh 2WX[SaT]P]S5P\X[XTb 6aPbba^^cb 4\_^fTa\T]c?a^YTRc FXbR^]bX]3T\^RaPRh 2P\_PXV] 6aPbba^^cb;TPSTabWX_ FXbR^]bX]4Pa[h 2^[[TVT 2WX[SW^^S 6PhBcaPXVWc0[[XP]RT 0bb^RXPcX^] 6B0U^aBPUT FXbR^]bX]5P\X[hCXTb BRW^^[b FXbR^]bX];TPVdT^U 7^dbX]V8]XcXPcXeTb 2^]bTaePcX^]E^cTab 8]cTaUPXcW2^P[XcX^]U^a FXbR^]bX];XcTaPRh8]R F^aZTa9dbcXRT FXbR^]bX]=Tcf^aZU^a ;TPVdT^UF^\T] ?TPRTP]S9dbcXRT E^cTab^UFXbR^]bX] FXbR^]bX]FTc[P]Sb 4SdRPcX^]5d]S 0bb^RXPcX^] ;TVP[0RcX^]^U FXbR^]bX]F^\T]b FXbR^]bX] =Tcf^aZ <PSXb^]0aTP F^\T]X]CaP]bXcX^] 2^\\d]Xch;P]S Cadbc F^aZX]V2P_XcP[U^a 2^\\d]Xch=TTSb <PSXb^]0dSdQ^] B^RXTch F>AC'((5< 2^\\d]XchAPSX^ <PSXb^]7>DAB 2><<D=8CH278? 2^\\d]Xch278?XbPbXbcTa^aVP]XiPcX^] ^U2^\\d]XchBWPaTb^UFXbR^]bX] fffR^\\d]XchbWPaTbR^\ 18 OUR IMPACT ON THE COMMUNITY, Part II by Lynn Olson, Director of Cooperative Services Editor’s Note: The following article is the second half of an article from last month. In this part, Lynn outlines ways in which we participate in our community outside the Co-op walls. For Part I, please see www. willystreet.coop/article/5690. Seed money: Community Reinvestment Fund (CRF) Since 1993, over $124,000 in abandoned Owner equity has been repurposed to support grassroots change in our community. Under cooperative law, an Owner’s unclaimed equity can be retired and used to support non-profit organizations’ educational programming. When our Cooperative began utilizing this unique privilege, it also represented a major achievement in the Co-op’s financial stability, which by the early 1990s had escaped or recovered from many of the financial traps and challenges start-up food co-ops can face. Benefiting most from this fund have been the many community organizations on Madison’s eastside as well as a growing number of projects throughout the city. In 1994, Red Caboose Day Care Center received a CRF grant to refurbish playground equipment on their playground. The Goodman (formerly Atwood) Community Center received funding to continue an exercise and nutrition program for older adults in 1997. In recent history, the fund has made possible two irrigation systems for community gardens in the Madison area where children are learning about urban gardening. A grant was made to assist in purchasing Troy Community Farm’s teaching greenhouse project last year and another grant made it possible to host cooking classes for those living with low vision through the Wisconsin Council for the Blind and Visually Impaired, and the list goes on. Today, we’re looking forward to another round of great ideas and ways to help our community as the CRF gears up for the 2010 awards to be announced in April. Willy Street Co-op Reader, April 2010 CHIP Unlike the CRF, which is a onceper-year function, the CHIP program at the registers is also a 100 percent Ownerdriven fund working to improve the lives of our neighbors. It has been our privilege to participate with Community Shares of Wisconsin to assist in raising funds for 65 local non-profit organizations throughout the year. As a matter of course, cashiers ask each person as they’re checking out if they’d like to “CHIP.” If the shopper says yes, one percent of the total sale is added to the amount due and the one percent is electronically transferred to an account held by Community Shares of Wisconsin. Through this effort our Owners and other shoppers collectively contributed over $100,000 in 2009. Well done! Major sponsorships Sponsoring events in our community (particularly through the contribution of food) is fun and easy with so many festivals, fairs, benefits and concerts on Madison’s east side and the larger metropolitan area. We know the hard work organizers put into producing these fundraising events that bring people together because of common beliefs and interests or just to dance to great music. Our hope is to boost their efforts. Providing healthy, local and/or organic food at an event comes naturally, but we also realize this could be someone’s first introduction to what we stand for without having to come to the store. Marquette Neighborhood Association season We kick off each summer by sponsoring The Waterfront Festival which starts the season with a rich mix of international and local musicians during a weekend of live music, food and fundraising along beautiful Lake Monona. July’s La Fete de Marquette, our neighborhood’s newest festival and themed after Bastille Day, extends our chance to celebrate independence in an alternative way. French-themed live music tops the bill. Before the kids go back to school, the Willy Street neighborhood flies into action at the Orton Park Festival, another three-day festival drawing an eclectic menagerie of local and international music talent to the stage. Madison’ oldest street fair, the iconic Willy Street Fair, brings thousands onto the pavement and parking lots each September to experience this phenomenon. In addition to providing major support for this and other Marquette Neighborhood Association fundraisers, Willy Street Co-op has traditionally offered our own selection of delicious prepared foods as a vendor at the fair. The Co-op is not responsible for organizing this fair (a common misconception), but fortunately the outstanding coordination skills of Bob Queen and Gary Kallas have given us so much to be thankful for during this summer ritual. In providing this level of support for these and other community celebrations, organizers have returned the pleasure by producing solidly entertaining and expertly presented events. Food for Thought Festival Another autumn ritual has been established at the Food for Thought Festival, coordinated by REAP Food Group. This Madison festival, which happens each September, was designed to celebrate and promote local foods and Willy Street Co-op has enjoyed a role in sponsoring this festival since its inception. The Wil-Mar Neighborhood Center’s Pie Sale during Thanksgiving week gives life to a labor of love for an all-volunteer cast of residents who gather to prepare and deliver these delicious pies. With funding from Willy Street Co-op to purchase fresh ingredients and supplies from local vendors and family farms, thousands of sour cream apple and Louisiana sweet potato pecan pies are then sold through the Center or at the Willy Street Co-op, which helps to sustain the indispensable neighborhood resources that Wil-Mar provides every day. Eastside Farmers’ Market The Willy Street Co-op-sponsored Tuesday Eastside Farmers’ Market was a dream made into reality through the creativity and diligence of Amy Miller (Co-op owner), Rink DaVee (owner of Shooting Star Farm), and Laurie McKean (the Coop’s former Member Services Manager) who all saw the potential for a new farmers’ market on the eastside and proposed their idea to the Willy Street Co-op Board of Directors to provide financial support. There was little hesitation by the Board, so a five-year commitment was made to underwrite the market. Originally finding few options to locate the market, organizers eventually secured an abandoned field on Ingersoll Street which, after days of volunteer work and a costly remediation treatment to address toxins in the brown field, was eventually approved for use by the Department of Natural Resources. We have continued to manage the market and now that it is entering its ninth year, we are handing over management to the Wil-Mar Neighborhood Center. Their well-shaded parking area will bring a sigh of relief to farmers who have suffered the withering effects of direct sunlight on their fresh vegetables each week at the old location. Now shade, plenty of parking, a children’s play area and free access to indoor bathrooms will surely enhance the experience for those who rely on the Tuesday afternoon market. Willy Street Co-op will continue to commit financial and administrative support for the market in their new location. So, look for the opening of the 2010 Eastside Farmers’ Market season on Tuesday, May 11th in the parking lot of the Wil-Mar Neighborhood Center, at the corner of Jenifer and Brearly Streets from 4:00pm to 7:00pm. Not-so-major donations fuels our readiness to assist other cooperatives or would-be cooperative efforts. The most recent large-scale effort to support another co-op was focused in nearby Stoughton at the Yahara River Grocery Co-op, which had some early organizational issues and requested our help. To address their immediate needs and offer administrative oversight, Assistant Store Manager of Operations, Wynston Estis’s time and talent was “loaned” to their Co-op for several months. During that time, she developed systems to support profitable operations for the start-up grocery co-op. Our experiences in Stoughton have given us valuable new insight on best practices for start-up grocery coops, which is useful when addressing the several requests we receive each year from people around the country and the world seeking advice or information about how to start a co-op in their community. It’s a pleasure to hear from so many enthusiastic new cooperators and we readily provide connections to the many valuable resources available, starting with the University of Wisconsin Center for Co-ops (uwcc.edu) and their helpful resources for starting a co-op of any kind. Locally grown When it comes to choosing which products to sell in our store, locally grown is the most important goal we can achieve. At our Co-op, “local” is defined as grown or prepared within a 150-mile radius of the Capitol building or grown/made in Wisconsin. During the peak of growing season, we can report that nearly 90 percent of the our produce is locally grown. Over the last several years we’ve seen a significant increase in the number of packaged and other types of local products and in all we can report nearly 144 local vendors and over 1,500 individual products among our selection. “...The price of cooperation Another category of givis eternal education.” ing is our active and ongoing donations budget. Unlike -Frank Groves, “What is Cooperation? The major sponsorships, which are Philosophy of Cooperation and Its Relationplanned a year in advance, the ship to Cooperative Structure and Operadonations budget is used to tion,” UWCC Occasional Paper No. 6, October 1985 assist local schools and organizations in fundraising by The Co-op’s mission outlines providing either food or gift cards our directive to continually provide to be used as prizes at their events. education around foods and the Over $4,000 in donations are made cooperative model for our Owners each year to a long list of groups that and the larger community. Especially are equally invested in caring for our for those who may not have access to community and share many of our the goods and services we offer, we goals as an organization. reach out to communities throughout the Dane County area by presenting Cooperative connections lectures and discussions at meetings, The Willy Street Co-op mission conventions, health fairs and classrooms. Education in our store happens in many ways, not the least of which is our active Community Room classroom curriculum. Talented chefs share their expertise by creating fabulous foods, and imparting cooking techniques or money-saving food preserving tips. Most classes are moderately priced or free. Wellness events are also held each month for Owners to provide information about health and/ or nutrition, including many free lectures and low-cost nutrition consultations with a Naturopathic Doctor. And then there’s the food At the very center of why we’re all here is the food. Our buyers and managers strive to offer as many local products as possible in the store. We believe these locally grown foods are nutritionally more vibrant and are responsible for lower carbon footprints than national or international selections. A familiar cooperative metaphor centers around the three-legged stool, where one leg represents our Owners, one leg would be our staff and the third is our growers and producers. Working together, we all provide a 2.375x6.375 step up and sometimes a place to rest. Willy Street Coop Newsletter Ad !"#$%!" !"&!"#' !"()(" !"*+, !" #"$ !"## $%&"' $% ())* +,' -./ 01"$,1. 2#3%4 +"3 51"$6.1& 74 89:;: <"=">741 Specializing in Crisis Care, Pediatric, Obstetric & Whole Body Wellness F^d[Sh^d [XZTc^278?. CWP]Zh^dFX[[hBcaTTc2^^_ Rdbc^\TabU^abPhX]VH4B ;PbchTPah^da278?S^]PcX^]b aPXb T S ^ e T a U^ a [^ R P[ VaPbba^^cb^aVP]XiPcX^]b F74A4278?3>;;0AB<0:4270=64) <XSfTbc4]eXa^]\T]cP[ 5aXT]Sb^U 0Se^RPcTb FXbR^]bX] =0A0;?a^2W^XRT 012U^a7TP[cW FXbR^]bX]5^d]SPcX^] 02;D5^d]SPcX^]^U =Tf7PaeTbc FXbR^]bX] 5^d]SPcX^] 0acbFXbR^]bX] =dTbca^<d]S^8]R 1PheXTf5^d]SPcX^] 1XRhR[T5TSTaPcX^]^U >dcATPRW ?WhbXRXP]bU^aB^RXP[ FXbR^]bX] ATb_^]bXQX[XchF8 2T]cTaU^a5P\X[h ?a^YTRc7^\T ?^[XRh?aPRcXRT 2T]cTaU^a<TSXPP]S AP_T2aXbXb2T]cTa 3T\^RaPRh A40?5^^S6a^d_ 2WahbP[Xb AXeTa0[[XP]RT^U 2XcXiT]bU^aBPUTFPcTa FXbR^]bX] 0a^d]S1PSVTa BXTaaP2[dQ 5^d]SPcX^]9^W] 2XcXiT]bDcX[Xch1^PaS <dXa2WP_cTa 2[TP]FXbR^]bX] BdbcPX]3P]T 2^P[XcX^]^UFXbR^]bX] CT]P]cATb^daRT 0VX]V6a^d_b 2T]cTa 2^\\^]FTP[cW CWT?a^VaTbbXeT 3TeT[^_\T]c 2^\\d]Xch0RcX^]^] D=83>B0VPX]bc 3^\TbcXREX^[T]RT ;PcX]0\TaXRP FWTT[bU^aFX]]Tab 2^\\d]Xch 6a^d]SF^aZbPcCa^h FXbR^]bX]0__aT]cXRT 6PaST]b >aVP]XiTab?a^YTRc 3P]T2^d]chCX\T1P]Z FXbR^]bX]2^P[XcX^] 0VPX]bc3^\TbcXR 3XbPQX[XchAXVWcb EX^[T]RT FXbR^]bX] 5PXa7^dbX]V2T]cTa^U FXbR^]bX]2^P[XcX^] 0VPX]bcBTgdP[ 6aTPcTa<PSXb^] 0bbPd[c 5PXaFXbR^]bX] FXbR^]bX]2^\\d]Xch 4SdRPcX^]5d]S 5d]S 5aTTS^\8]R FXbR^]bX]2^d]RX[^U 5aXT]Sb^UFXbR^]bX] cWT1[X]SP]SEXbdP[[h BcPcT?PaZb 8\_PXaTS 6PcWTaX]VFPcTab FXbR^]bX]2^d]RX[^] 2^]bTaeP]Rh 2WX[SaT]P]S5P\X[XTb 6aPbba^^cb FXbR^]bX]3T\^RaPRh 4\_^fTa\T]c?a^YTRc 2P\_PXV] 6aPbba^^cb;TPSTabWX_ FXbR^]bX]4Pa[h 2^[[TVT 2WX[SW^^S 6PhBcaPXVWc0[[XP]RT 0bb^RXPcX^] 6B0U^aBPUT FXbR^]bX]5P\X[hCXTb BRW^^[b FXbR^]bX];TPVdT^U 7^dbX]V8]XcXPcXeTb 2^]bTaePcX^]E^cTab 8]cTaUPXcW2^P[XcX^]U^a FXbR^]bX];XcTaPRh8]R F^aZTa9dbcXRT FXbR^]bX]=Tcf^aZU^a ;TPVdT^UF^\T] ?TPRTP]S9dbcXRT E^cTab^UFXbR^]bX] FXbR^]bX]FTc[P]Sb 4SdRPcX^]5d]S 0bb^RXPcX^] ;TVP[0RcX^]^U FXbR^]bX]F^\T]b FXbR^]bX] =Tcf^aZ <PSXb^]0aTP F^\T]X]CaP]bXcX^] 2^\\d]Xch;P]S Cadbc F^aZX]V2P_XcP[U^a 2^\\d]Xch=TTSb <PSXb^]0dSdQ^] B^RXTch F>AC'((5< 2^\\d]XchAPSX^ <PSXb^]7>DAB CHIROPRACTIC & WELLNESS CENTER Live Your Best Life, Naturally. ?@A 07## B$.11$C B67$1 @AA <"&73%4C DE FG?AF HIAJK @GGL??FA www.RenewedLifeChiropractic.com 2><<D=8CH278? 2^\\d]Xch278?XbPbXbcTa^aVP]XiPcX^] ^U2^\\d]XchBWPaTb^UFXbR^]bX] fffR^\\d]XchbWPaTbR^\ Willy Street Co-op Reader, April 2010 19 interest in the subject. We set up classes and they sold out, leading us to making more and more kombucha. Word began to get out that we had good stuff and people started asking us if they could get some from us. We thought, let’s set up a stand at the Eastside Farmers’ Market. How hard could that be? Well…much harder than you would think. To be in the market we had to create a business, get a license, and the hardest part, secure a certified kitchen and approval of our brewing method, which no one was familiar with. We had to get approval for our method from the head of the Food Safety Department at the University of Wisconsin before the Wisconsin Department of Agriculture would certify us. Madison also has a shortage of certified kitchens and we are very grateful to the Hunter brothers and Underground Catering for helping us out with our first kitchen space. ct or of Co o pe r ativ e Servic es PR OD U FILE O PR R CE K ombucha (kom-BOOcha), a fermented tea beverage, has fast become a favorite for thousands of shoppers at our Co-op, and NessAlla has been serving up their fresh local kombucha here since 2008, shortly after the company began. Vanessa Tortolano (a former Willy Street Co-op employee) and Alla Shapiro shared a passion for herbs, healing and empowering others through natural healing before setting about to form their company, NessAlla, LLC. Now, two years later, they are brewing kombucha in space rented at the Weary Traveler on Williamson Street and share equally in day-to-day operations. For those who are unfamiliar with kombucha, this information from the NessAlla website (nessalla.com) may be helpful in explaining its properties and benefits: “Kombucha is an effervescent, tangy health drink. Kombucha contains probiotics, B-Vitamins, CVitamins, antioxidants, amino acids and live enzymes, just to name a few. Kombucha is made using a strong solution of tea, sugar and water which is fermented using a Symbiotic Culture of Bacteria and Yeast. We call her SCOBY. This is the mother culture, which feeds on the sugar, tannins, and caffeine. It then converts the tea into kombucha, which hosts a slew of health benefits to aid your body. “The probiotics help the flora of your intestines, the live enzymes aid 20 ire D , on s l O nn y L in by digestion, amino acids aid in detoxifying your body and oxygenating your blood.* Many people claim kombucha is a valued addition to their daily health regimen. Everyone’s body is different and so you should drink kombucha in moderation and see how your own body reacts. Each person experiences different reactions and you should consult your health practitioner to see if it may interfere with medications.” [*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.] We recently caught up with these two busy moms and they shared some of their history, challenges and plans for their small business with big potential. The beginning LO: What was the impetus for the two of you to found this company together? VT: As a cashier, I began seeing kombucha going through the lines at the Co-op and took an interest. I asked Alla about it and she told me she had been brewing it for seven years and we started brewing and experimenting. At this time we were teaching herbal classes [at the Co-op] and thought that it would be pretty easy and fun to teach a kombucha brewing class, as there seemed to be a big Willy Street Co-op Reader, April 2010 Company structure LO: What is the structure of NessAlla? Are there other owners? AS: Just us, although we have a cast of supporters who we could not function without. These include Scott Shapiro, Christopher Berge, Brian Smith, Addie Greenwood, our families and of course our locally supportive community of Madison. Without our community we would not have made it this far so fast. Kombucha education LO: Where/how did each of you learn about the importance of kombucha or how to brew it? VT: Alla was raised in Russia with it unknowingly until she began brewing herself in her 20s. She was again turned on to [kombucha] by her herb teacher in California. I took an interest after drinking a first bottle from the Co-op and began researching and experimenting as soon as I got my hands on a SCOBY [the kombucha culture]. Division of labor LO: Who does which tasks? VT: We both do whatever it takes to get it done. It is completely 50/50 and we are both busy moms. We support each other constantly. The brewing LO: Please describe some of what is involved in the production of kombucha. AS: We brew in small batches using a continuous-brew cycle. We range anywhere from 50 to 100 gallons per week currently. We project that will double or triple by the end of the year. Upsizing LO: From your initial brewing for personal use, what were some of the idiosyncrasies or changes to production that were needed to account for the larger volume? AS: Mostly it was the amounts of ingredients. The recipe stays the same and you develop a taste for what it should taste like. Large-scale production has led us to discover ways to balance brews gone awry, and correct imbalances. We also needed to learn how to streamline production time according to health codes. The whole business is one giant learning curve. Product selection LO: What and how many products are you producing? AS: We have returnable half-gallon growlers. In March we released our line of 16 oz. bottles. The growler flavors are blueberry, lemongrass ginger, and our seasonal, which will change four times a year. Currently our seasonal flavor is a springy blend of dandelion, lemon balm, red clover, hibiscus. In the 16 oz.-size we have all of the three above as well as passionfruit and traditional oolong. Flavors LO: Describe a bit about the differences from one flavor of kombucha to another. VT: We use all Rishi Tea in our brewing and that is where the flavors come from. We don’t add any juice. In the seasonal blend we try to use local wild-crafted herbs. All of our blends, except for the lemongrass ginger, are made with the oolong tea, which is a fermented blend of green and black tea. It has a very fullbodied flavor all on its own and then we blend in rooibos teas to create the other flavors which are complex and fruity. The lemongrass is a black tea blend. Kombucha needs black tea as its highest nutrition and keeps the brew healthy and balanced. Business philosphy LO: Please talk a little bit about your business philosophy. AS: First and foremost, we strive to encourage health in our community. NessAlla has grown on local support and so we strive to source all of our materials locally. We love to work with local businesses. They tend to be the most pleasant and excited about what we are doing. Our tea is from Rishi Tea in Milwaukee. Our water is from our own reverseosmosis system from Culligan, our sugar is bought at Willy Street Co-op and is from Frontier Cooperative, and our bottles are from Milwaukee as well. Often, we also strive to be as green as we can by composting our tea, recycling the bags the tea comes in, reusing our bottles, and reusing our boxes till they can’t hold anything anymore. Organic certification LO: Are you certified organic, or seeking certification, or are there particular issues that would make it difficult to become certified organic? VT: We are not certified and it is not on the agenda in the near future. It is very costly and extensive, as you know. However, all of our ingredients are Fair Trade and Certified Organic. Go Organic!!! Work load LO: How many hours a week or day does NessAlla currently demand of your time? VT: We work every day. Some days are more work-filled than others. We work around our families to make sure we maximize our time with them. There needs to be a delicate balance of family, personal, business and pleasure. Just try a sip LO: How would you try to convince a person with picky taste to try kombucha? VT: We let the kombucha do the talking…we don’t like to be pushers. We have had non-lovers turn borderline fanatics so we just sit back and let the magic happen. You ever see a kombucha-dance before? Entering the mainstream LO: Kombucha is a very traditional beverage in some cultures. Why do you think it took so long to become more mainstream in the natural foods industry? Was there a particular event that sparked more awareness? AS: Our culture loves sugar. Kombucha is not very sweet. In fact, it’s a more savory/sweet taste and our palates have needed some training or conversion over time. People are, now more than ever, beginning to take more control of their health. With the rising costs of health care, and the need to just know your own body and take care of it, more and more people are looking for preventative measures to ensure their health. [Other kombucha bottlers] really paved the way for kombucha brewers like us. They have been around a long while. The West Coast has been in the forefront of health and vitality and that is where it began in a big way. In our community, it began with addition of [other bottlers] to the shelf. VT & AS: We are proud to live in a place where local businesses thrive even in a time of economic downfall. It is what will keep our communities going. We would like to thank the Willy Street Co-op for believing in us and being our springboard into the business. You were one of our very first customers. And a big shout out to Joe Weinberg for being our very first, very loyal customer. Also, we will be at the East Side Farmers’ Market at the Wil-Mar Neighborhood Center this season selling flavors that you cannot get anywhere else in the growler and 16 oz. sizes. Get some at the Co-op NessAlla’s kombucha is available by the glass from the Juice Bar or bottled in the cold case with the orange juice and eggs across from the Juice Bar. Willy Street Co-op Reader, April 2010 21 RECIPES AND DRINK RECOMMENDATIONS DRINK RECOMMENDATIONS FROM STAR LIQUOR, 1209 WILLIAMSON STREET, 255-8041 Take 10% off recommended beverages… Just show your member card at Star Liquor! Spaghetti with Ramps Asparagus & Morel Tart (Adapted from original recipe by the Willy Street Co-op) Dough: 1/2 c. whole-wheat flour 1/2 c. white flour 1/4 tsp. ground coriander 4 Tbs. unsalted butter 1 egg white Filling: 4 oz. chopped morels PLUS 7 whole morels (about 1 c. total) 1 tsp. fresh lemon juice 1 Tbs. unsalted butter, divided 1 lb. asparagus, trimmed and peeled 8 oz. mild Swiss cheese 1 egg yolk 1 Tbs. cornmeal 1 tsp. dry mustard 1 tsp. Dijon mustard 1/2 tsp. salt 3 cloves chopped garlic Directions: Preheat oven to 400ºF. Make the dough, press into pie tin and bake for 15 minutes. In a saucepan, mix the lemon juice, Dijon mustard and 1/2 of the butter, and sauté the chopped morels. Cook over medium low heat for 15 minutes, stirring constantly. Stem the whole morels and prepared asparagus. Boil the reserved asparagus trimmings in water at the same time. In a blender, puree the boiled asparagus trimmings until smooth, then sieve. Blend in the yolk, corn meal, dry mustard, salt and pepper. Stir in the sautéed morels. Pour the whole mix into the crust and bake for 15 minutes. Remove the tart from the oven and arrange the whole morels on top. Cover with foil and bake another 20 minutes, or until set. Makes 1 10-inch tart. Star Recommends: O:TU Sauvignon Blanc—O:TU is a classic New Zealand Sauvignon Blanc which makes it a perfect compliment to asparagus and morels. The nose is full of flowers, limes, and cut grass while the palate reveals grapefruit and limes. With a great mineral finish this wine is a wonderful example of what is right in Marlborough, New Zealand. Quick Focaccia (Adapted from Gourmet Magazine, June 1996) 3/4 c. warm water (105-115ºF) a 1/4 oz. package (2 1/2 tsp) fastacting yeast 1/2 tsp. sugar 2 c. all-purpose flour 1 tsp. salt 1 Tbs. freshly grated Parmesan 2 tsp. chopped fresh rosemary leaves coarse salt to taste Directions: Lightly grease 13X9X2 inch baking sheet. Stir together water, yeast and sugar. Let stand until foamy, about 5 minutes. In small bowl, combine flour and table salt and gradually stir into yeast mixture until it becomes a soft dough. On a lightly floured work surface with floured hands, knead dough 5 minutes or until smooth and elastic. Shape into a 22 sphere and invert bowl over dough. Let dough rest 10 minutes. On a lightly floured surface, roll out the dough into a 13X9 inch rectangle and transfer to a baking pan, pressing into corners. Let dough rise, covered loosely with plastic wrap, in a warm place for 30 minutes, or until doubled in size. Preheat oven to 400ºF. Sprinkle dough with Parmesan, rosemary, coarse salt and pepper. Press indentations about 1/4 inch deep and 1 inch apart across surface of the dough with lightly oiled fingertips. Bake in middle of oven 20 minutes, or until golden. Cool in pan on rack. Serves 4. Willy Street Co-op Reader, April 2010 (Adapted from Harmony Valley Farm) 2 bunches (1/2 lb) ramps 1 tsp. finely grated lemon zest 1/4 c. extra virgin olive oil 1 lb. spaghetti 2 Tbs. freshly grated Parmesan Directions: Blanch whole ramps in boiling, salted water for 2-3 seconds. Coarsely chop and put into blender with the lemon zest. Cook pasta on the side until al dente. Retain water. Ladle 1/2 c. pasta water into blender and puree the ramps until smooth. Season with salt as you like. Place pasta in pot with ramp puree and toss with Parmesan over moderate heat for 1-2 minutes. Thin sauce with extra pasta water as needed to coat pasta. Star Recommends: Casa Emma Chianti Classico—This traditional Chianti has a complex bouquet of wild fruits, and a subtle, structured palate of red plum, raspberry and cedar. Composed of 90% Sangiovese, 5% Canaiolo, and 5% Malvasia Nera. Elegant, yet rustic. This wine will make you think you are sitting in the rolling hills of Tuscany enjoying this simple yet delicious dish. Penne with Sugar Snap Peas and Arugula Pesto (Adapted from Gourmet Magazine, July 1993) 1/2 lb. sugar snap peas, trimmed 3/4–1 c. arugula pesto 1 lb penne rigate (ridged, quillshaped macaroni) or other tubular pasta Directions: In a large saucepan of boiling water, blanch the peas for about 45 seconds, until they are crisp-tender. Toss with 1/2 c. of pesto. Add pasta to the recently vacated boiling water and cook until al dente, reserving 1/2 c. of the pasta water when finished. Toss pasta with the sugar snap peas, reserved 1/2 c. of the pasta water, 1/4 c. of the remaining pesto (or to taste). Salt and pepper to taste. Star Recommends: Wagtail Shiraz—An enticing bouquet of berries, spice, licorice, hints of chocolate and toasty oak leads into a well structured palate displaying fine, supple tannins and excellent length. The flavors in this wine match well with the peppery flavor of the arugula while not overwhelming the sweet freshness of the peas. Simple Slaw with Flaxseed Oil, Honey & Chilies (From Jenny at www.NourishedKitchen.com) Small head cabbage 1/2 small onion 1/4 c. flax seed oil 2 Tbs. raw cider vinegar 1 Tbs. raw honey 1 small dried chili pepper Directions: Trim the cabbage of any wilted or scarred exterior leaves and core it. Now cut it in half or quarters depending on its size and slice it very, very thinly. Think paper thin. Now take the half onion and slice it thinly too. Translucent if you can manage. We’re going for wisps of flavor here. Mix the flaxseed oil (yummy Omega-3s!), raw cider vinegar, raw honey and crushed red pepper together. Whisk together thoroughly until you no longer see any clumps of honey. Pour the dressing over the cabbage and mix it thoroughly. Allow the cabbage to sit unrefrigerated while the dressing soaks in a little bit. Salt it if you like. $16 Squares are menus that feed four people for $16 or less. These menus incorporate products that are on sale this month at the Co-op. The cost of basic pantry ingredients like flour, spices, oil, and condiments are not included in the cost of each menu. Serving sizes are based on manufacturers’ recommendations where appropriate. Share your favorite economical recipes with other Co-op Owners. Drop your recipes off at Customer Service or email them to: j.kear@ willystreet.coop. Please include your name, member number and the source of the recipe. Arugula Pesto 2 bunches of arugula, leaves only (about 6 c.) 1 1/2 c. walnuts 3/4 c. freshly grated Parmesan or Sardo 1 tsp. salt 1 lg. clove garlic 1/3 c. olive oil Directions: Combine all of the ingredients except for the olive oil in a food processor. Pulse until the walnuts are finely chopped. With the motor running, add the oil and blend until desired consistency is reached. The pesto keeps, chilled and covered, for 2 weeks. Makes about 2 cups. Rhubarb Tiramisu by Chef Jordan Lichman (Adapted from Harmony Valley Farm) 1 lb. rhubarb, roughly chopped 1 c. sugar 2 each of eggs and yolks, separated 4 oz. cream cheese or mascarpone, cut into chunks 1 c. heavy whipping cream, cold 2 egg whites 1 package (32) ladyfingers 1 c. semi-sweet white wine (Riesling) 1/2 tsp each: black pepper (finely ground) and cinnamon (optional) Directions: Combine rhubarb and the first 1/2 c. sugar in non-stick skillet over medium high heat. Cook until the rhubarb is very soft and the syrup has thickened slightly. Turn off heat. In medium bowl, combine remaining 1/2 c. sugar and 2 egg yolks. Beat until smooth, then add cream cheese. Once again, beat until smooth. In second bowl, combine whipping cream and beat until peaks form. Carefully rinse the mixing blades of mixer. In third bowl, beat 2 egg whites to stiff peaks. Fold yolks into the whipped cream. Then fold in the 1 remaining white. Place the wine into a shallow bowl or plate and dip sets of 8 ladyfingers into it. Then place ladyfingers into the bottom of a small loaf pan. Top with 1/2 of the cream mix, followed by 1/4 of rhubarb mix. Repeat until all ladyfingers are used. Refrigerate for at least 30 min. Sprinkle with cinnamon and black pepper before serving. Star Recommends: Fess Parker Riesling—This Riesling is well balanced, off dry in style and is sure to delight the senses for a refreshing experience. On the nose, floral hints of honeysuckle abound with notes of orange peel, all-spice and lychee nut. With its refreshing acidity, peaches, honey, apricot and pineapple shine through on the palate. Chickpea Ragu with Roasted Kale and Sweet Fried Bananas—$15.73 Chickpea Ragu=$10.07 1 tsp. dried marjoram 1 tsp. dried basil 1 tsp. crushed red pepper flakes (or more) 1 tsp. crushed dried fennel seeds 1 tsp. dried thyme 2 tsp. of sugar 1 chicken or veggie bouillon cube salt and pepper to taste 1 head garlic @ $.64 1 large onion, diced @ $.90 1 large carrot, diced @ $.65 1 stalk celery, diced @ $.75 6 oz. button mushrooms, loosely chopped @ $1.45 1 Tbs. balsamic vinegar @ $.33 1 28-oz. can diced tomatoes, Shur Fine @ $1.49 3 c. dried chickpeas @ $2.37 (soak overnight to soften) 1 lb. box of Basilla farfalle @ $1.49 optional: chopped fresh basil, parmesan or vegan parmesan alternative Directions: Put your best pan on low heat and when hot add oil, garlic, and spices. Caramelize garlic slowly, approx. 20 minutes. Raise the heat to medium and add onion, carrots, celery, salt and pepper. Saute until soft then deglaze with vinegar. Add sugar, tomatoes, bouillon, and softened chickpeas. Simmer for an hour. Boil water and prepare farfalle. Lightly mash chickpea mixture, serve over farfalle. Add basil and parmesan to taste. Roasted Kale=$2.15 1 bunch kale, @ $2.15 for ESP 2 tsp. olive oil 1 garlic clove, minced pinch salt pinch crushed red pepper flakes (or more) Directions: Set oven to 400 degrees. Place kale in a casserole dish and drizzle with oil. Add salt, garlic, and pepper flakes and toss. Roast until slightly crispy, approx. 8 minutes. Serve. Sweet Fried Bananas=$3.51 1 stick unsalted butter 1/4 c. light brown sugar pinch cardamom pinch salt 4 bananas halved long, @ $1.15 1/4 c. heavy cream @ $1.69 1 lime, juiced @ $.67 Directions: Saute 1/2 butter until foam reduces then add bananas with the cut side down. Cook approx. 2-3 minutes then turn and cook other side. Place 2 slices of banana into serving bowls. Add other 1/2 butter to pan, melt, and add brown sugar, cardamom, and salt. Add cream and whisk. Simmer til slightly thickened, approx. 3 minutes. Remove from heat and add juice of lime. Drizzle sauce evenly over warm bananas. Serve immediately with pride. Please drink responsibly. Supplies and prices limited. Not valid with other offers or discounts. Willy Street Co-op Reader, April 2010 23 NEWSBITES Reprinted with permission. OCA files federal complaint urging USDA to regulate organic personal care ‘cheater brands’ The Organic Consumers Association (OCA), along with certified organic personal care brands Dr. Bronner’s Magic Soaps, Intelligent Nutrients, and Organic Essence, filed a complaint with the USDA National Organic Program (NOP) in January, requesting action on the widespread and blatantly deceptive labeling practices of leading “organic” personal care brands, in violation of the federal organic law. The complaint, filed on behalf of the estimated 50 million consumers of organic products, urges the USDA to regulate cosmetics as they do food. The complaint argues that, because of USDA inaction, products such as liquid soaps, body washes, facial cleansers, shampoos, conditioners, moisturizing lotions, lip balms, and make-up are advertised, labeled and marketed as “organic” or “organics” when, in fact, the products are not “organic” as understood by reasonable consumers. “Unfortunately, the hands-off regulatory approach by the USDA’s National Organic Program during the Bush years failed to protect consumers from deceptive labeling in the personal care marketplace,” said Ronnie Cummins, Executive Director of the Organic Consumers Association. While the USDA enforces strict standards for the labeling of organic food, the NOP has not enforced the organic regulations in regards to personal care. “Given the increased resources and staffing at the National Organic Program under Obama, we’re optimistic that the situation will be rectified before too much more damage is done,” added Cummins. “Consumers who pay a premium for high-end organic products expect the main cleansing and moisturizing ingredients of a product labeled ‘organic’ to be made from certified organic agricultural material produced on organic farms, and not from petrochemicals or pesticide and herbicide-intensive conventional farming,” explains Horst Rechelbacher, founder of Intelligent Nutrients (and founder and previous owner of Aveda). David Bronner, President of Dr. Bronner’s Magic Soaps, stated, “Yesterday we re-filed our lawsuit in federal court against culprit companies under the Lanham Act for false advertising. One way or another, the era of ripping off organic consumers in personal care will soon come to an end.” Ellery West, founder and owner of Organic Essence adds, “The predatory marketing practices of companies that take advantage of consumer trust in organic are cheating not only organic consumers but also small certified companies like ourselves.” On November 5, 2009, the USDA National Organic Standards Board formally recommended that the National Organic Program regulate personal care to ensure that any use of the word “organic” on a personal care product is backed up by third-party certification to USDA organic standards. Immediately following the recommendation, the OCA launched a consumer boycott of the major “organic” cheater brands, and has produced a list of USDA certified organic brands that are true Family Dharma Classes to their claims and are safe for organic consumers. -Organic Consumers Association New USDA rules establish strong organic standards for pasture and livestock After over 10 years of lobbying, family farmers across the country who produce organic milk are celebrating the release of strict new USDA regulations that establish distinct benchmarks requiring the grazing and pasturing of dairy cows and other livestock. Many hope that the new rule will put an end to the abuses that have flooded the organic market with suspect milk from a handful of mega-dairies generally confining thousands of animals in feed lots and barns. “We are delighted by the new rules,” said Mark Kastel, Senior Farm Policy Analyst at the Wisconsin-based Cornucopia Institute. “The organic community has been calling for strong regulations and its enforcement for much of the past decade. Cheap organ!!!!!!!!!!!!"#$!%&'()*+!,$-.&/!0+)1(121$! ! !!!!!!!!!!!3-$)$+1)! !!!!!"#$!F&8(/5!,$-.&/()1! !!,$-$4)!5*2-!*66*-12+(15!1*!/$&-+!&.*21! 2)(+7!8$'(9(+&/!#$-.)!)&:$/5!&+'!$::$9; 1(<$/5!:-*8!1#$!.$)1!#$-.&/()1)!(+!%&'()*+=! >?!@$$A)!*+!%*+'&5!+(7#1)!.$7(++(+7!B6-(/! >C!(+!!1#$!9*;*6!D*882+(15!E**8=! !!B'<&+9$!-$7()1-&1(*+!:*-!"#$! F&8(/5!,$-.&/()1!()!GHIJ!.$:*-$! %&-9#!K=!L(+7/$!9/&))!-$7()1-&1(*+!&<&(/; &./$=!GMJJ!-$7()1-&1(*+!&:1$-!%&-9#!K=! ! The compassionate teachings of Buddha !!!F*-!&!9*86/$1$!9/&))!)9#$'2/$N!'$; )9-(61(*+!&+'!1*!-$7()1$-!7*!1*! !!!!@@@=,$-."O*+/(+$=9*8PF,=#18/! !!!!!!!!!!*-!9&//!?JK;I>Q;C?HH! for the entire family FW Join us each month on Saturday 10:30-11:30am See online calendar for dates! !"#$%&'(')*+,'-%*)%.#/'%% 01%23435 !')%.',6%$0).%*%(*"7'1%% 6,*1%*17%7'-0(1 8#01%#9"%:"+*1%% !*"7'1'"%;"*0101( Everyone is welcome! Akanishta Buddhist Center 17 N. Fifth Street Madison, WI 53704 <"%,')%9-%7#%*,,%).'%$#"=%% $0).%#9"%/*01)'1*1>'%6,*1 troygardens.org madisonfarmworks@troygardens.org 608-661-3211 meditationinmadison.org *")$#"=%+?%@"07(')%A#-- 24 Willy Street Co-op Reader, April 2010 ic milk flowing from the illegitimate factory farms has created a surplus that is crushing ethical family farm producers.” At least five times during the last decade, the National Organic Standards Board, a key USDA advisory panel made up of industry stakeholders, passed guidance or recommended regulatory changes clarifying the requirement that dairy cows and other ruminants must be allowed to exhibit their native behavior and consume a meaningful amount of their feed from grazing on pastures. New rulemaking had been delayed by the Bush administration, using a myriad of tactics, some of which are being scrutinized in an ongoing investigation by the USDA’s office of Inspector General. The Cornucopia Institute, on behalf of its family farmer members, also filed numerous formal legal complaints with the USDA’s National Organic Program calling for investigations into alleged violations of organic livestock management practices occurring on many of the 20 largest factory farm facilities. The biggest scandal in the history of the organic industry centered around one such USDA investigation with the regulators finding “willful” violations of 14 organic regulations on factory farms operated by Aurora Dairy, a more than $100 million company based in Colorado (Aurora produces privatelabel, store brand milk for Wal-Mart, Costco and large grocery chains). “The public controversies concerning Aurora, and alleged improprieties by the largest milk processor in the country, Dean Foods (Horizon Organic), put increasing pressure on the USDA to rein-in the scofflaws in this industry,” Kastel added. “I am confident that the new rule, along with a commitment to rigorous enforcement by certifiers, will put an end to these abuses and restore fairness to the organic dairy sector,” said Kevin Engelbert, a dairy farmer from Nichols, NY who milks 100 cows. “Consumers will be able to purchase organic dairy products with confidence, knowing that regardless of the label, the animals who produced the milk were on pasture, as nature intended,” Engelbert added. The new rules require that dairy cows and other ruminants be out on pasture for the entire growing season, but for not less than 120 days. It also requires that the animals receive at least 30% of their feed, or dry matter intake (DMI), from pasturing. In addition, organic livestock will be required to have access to the outdoors yearround with the exception of temporary Ài`ÃÊvÊÌ iÊ17>`ÃÊÀLÀiÌÕ confinement due to mitigating and documentable environmental or health considerations. “These minimum benchmarks will assure consumers that industrial-scale dairies don’t just create the ‘illusion’ of grazing and continue producing illegitimate organic milk,” said Kastel. He continued by emphasizing to consumers that, “Based on Cornucopia’s research 90% of all name brand dairy products are produced with high-integrity—the handful of factory farms are bad aberrations and will now be dealt with.” “I, along with many other family farmers, watch with intense frustration as the seemingly unprincipled mega dairies continually bend the rules and engage in unfair competition with me,” said Rebecca Goodman, a certified organic dairy producer who milks 40 cows in Wonewoc, WI. “I am thankful that the USDA is now standing with us to preserve the integrity of the organic food label.” “When Secretary Vilsack met with organic dairy farmers in Wisconsin this past summer he told us that he would ‘level the playing field’ for small and medium producers,” Goodman added. “These new regulations appear to be the first of what I hope will be many steps by the Secretary following through on this important commit- ment.” “I am so pleased to know that the process of rule change that will ensure that organic livestock will consume a significant amount of pasture during the grazing season is coming to a successful conclusion”, said Kathie Arnold, an organic dairy producer in Truxton, NY, who has a 130 cow herd in partnership with her husband and his brother. Arnold, a respected leader in the organic dairy community, has been intimately involved in the stakeholder dialogue for the past six years and was the point person for collating comments from farmers around the country that were submitted to the USDA as the consensus agreement—now largely adopted in the USDA regulations. “For those of us whose livelihoods depend on the integrity of the organic label, we view this as excellent news,” said Blake Alexandre, a large-scale, grass-based dairy producer from Humboldt County, CA. “We thank the leadership at the USDA for their diligent work and will be carefully monitoring how this is implemented. But every indication appears to meet our expectations.” The new organic livestock standards will go into effect 120 days after publication in the Federal Register, or approximately June 16, 2010. -Cornucopia Institute Better Scores. Better Choices. Huntington PRIVATE TUTORING FOR ACT/SAT/PSAT PREP Saturday, May 8 9 a.m. – 2 p.m. Propagated plants – not dug from the wild Experts on hand to answer your questions 10 percent discount for members of Friends of the Arboretum Proceeds benefit Arboretum projects More than 100 species to choose from: UÊ7`>`Ê«>ÌÃÊ UÊ*À>ÀiÊ«>ÌÃÊÊ ÊUÊ- ÀÕLÃÊEÊÌÀiià The Huntington Advantage: 1-1 instruction Critical reading, writing, English, math and science Test-taking strategies Flexible scheduling Experienced teachers Proven success since 1977 50 % OFF Diagnostic Tes t CALL TODAY! 1-800-CAN LEARN ACT prep for students seeking dramatic score improvements. 400 Interlake Drive • Monona WI 53716 (Located in the big yellow building @ Interlake Boatyard between WPS Insurance and Red Robin Restaurant) Arboretum Visitor Center s 1207 Seminole Highway Call 608.263.7760 or go to uwarboretum.org/foa 608-223-1953 • huntingtonlearning.com HLC-1288 © 2005 Huntington Learning Centers, Inc. Independently owned and operated. ACT is a registered trademark of ACT, Inc., which was not involved in the production of, and does not endorse, this program. Willy Street Co-op Reader, April 2010 25 : Cheese Grocery Logona Bio Shampoo Aloe & Lime Logona Bio Aloe & Lime Shower Gel Manchego Pasteurized Sheep Milk Spanish Palette By Nature Gel & Conditioner Cheese Color Protective Cleansing Deli Palette By Nature Styling Gel Color ProFrozen Willy Street Co-op Smoky Corn with Feta tective LaLoo’s Strawberry Goat’s Milk Ice Cream Salsa Palette By Nature Hair Color: Dark Gardein Classic Style Buffalo Wings Willy Street Co-op Breakfast Sandwiches: Golden Blonde, Dark Natural Blonde, Gardein Home Style Beefless Tips Denver, Greek, Zucchini Pepper, Bacon Dark Natural Brown, Light Chestnut Gardein Good Stuff Chick’n Marinara Mushroom Swiss Brown, Light Golden Brown, Light Willy Street Co-op Breakfast Wraps: Denver, Gardein Seven Grain Crisp Tenders Natural Brown, Medium Golden Brown, Alexia Potato Nuggets Greek, Zucchini Pepper, Bacon MushMedium Natural Brown, Medium TofQuorn Turk’y Burger room Swiss fee Brown,Very Light Natural Blonde, Willy Street Co-op 14-inch Take-and-Bake Medium Natural Blonde, Light Toffee Pizza: Cheese, Pepperoni, Treehugger Grocery Brown, Light Natural Blonde, Light Willy Street Co-op Blueberry Cream Cheese Seventh Generation Two-Ply Facial Tissue Golden Copper Blonde, Intense MeStuffed French Toast IZZE Birch Sparkling Fruit Juice Chocolove dium Copper Blonde Willy Street Co-op Chicken Cordon Bleu Almond & Sea Salt Dark Chocolate Palette By Nature Hair Coloring System: Casserole Dennis Farms Maple Coated Mixed Nuts Gray Blending Dark, Gray Blending Willy Street Co-op Seitan Braise with VegGreen & Black’s Organic Peanut Milk Light, Gray Blending Medium 3 pc etables Chocolate Logona Baby Oil Willy Street Co-op Tofu Cabbage with Spicy Heavenly Organics Raw Honey Mint Patties Logona Calendula Baby Moisture Cream Peanut Sauce Q.Bel Wafer Bar: 70% Double Dark, Mint Logona Calendula Baby Bath Willy Street Co-op Cuban Black Bean Cakes Dark Chocolate Logona Calendula Baby Lotion with Pineapple Salsa Kettle Brand Fully Loaded Potato Chips Logona Calendula Baby Shampoo Liz Lovely Vegan Cookies: Coconut-Lemon, Logona Kids Bubble Bath Bakery Cowgirl, Oatmeal Raisin, Triple ChocoBatch Bakehouse: Gingerbread Muffin, Logona Kids Shampoo with Shower Gel late Mint Monkey Bread, Russian Teacake Cookie, Nature’s Baby Organics Ah-Choo! Chest Nature’s Path Organic Flax Plus Mmmaple Vanilla Swirl Pastry Rub Pecan Granola Bars Larsen Bakery Kringle: Almond, Apple, Nature’s Baby Organics Face & Body MoisAnnie’s Homegrown Organic Cheddar BunCherry turizer nies Snack Mix Larsen Bakery Vegan Donuts: Long John, Nature’s Baby Organics Fragrance Free Annie’s Homegrown Creamy Deluxe Rice Raspberry Bismark Diaper Ointment Pasta & Extra Cheesy Cheddar Sauce Willy Street Co-op Multi-Packs: Carrot CupNature’s Baby Organics Fragrance Free Mac & Cheese cake, Chocolate Cupcake,Vegan Carrot Organic Soothing Stick Organicville Organic Non Dairy Ranch Cupcake,Vegan German Chocolate Nature’s Baby Organics Certified Organic Vinaigrette Cupcake Dusting Powder Silky 4 oz Forest Floor Onions: Sour, Sweet Nature’s Baby Organics Vanilla Tangerine Juice Bar Real Salt Organic Garlic Salt Conditioner & Detangler Willy Street Co-op Cold Brew: Coffee, Latte Real Salt Organic Season Salt Nature’s Baby Organics Vanilla Tangerine Willy Street Co-op Juice: Beet, Lemon, Lime, Rapunzel Vegetable Bouillon Deodorizer 8-oz. Make Your Own Juice Florida Crystal Granulated Sugar Nature’s Baby Organics Vanilla Tangerine Meat Heavenly Organics Wild Forest Raw Honey Shampoo & Body Wash Black Earth Meats Organic Pork: Bone-In Mrs. Beaster’s Biskits Dog Biskits: Chick’N Crazy Rumors Fresh Squeezed Lip Balm: Chop, Boneless Chop, Country-Style Chicks, Liver Snaps Lemonade, Limeade, Orange Juice, Pink Ribs, Pork Tenderloin NessAlla 16-oz. Kombucha: Blueberry, LemGrapefruit ongrass Ginger, Oolong, Passionfruit, Alaffia Kola Ginger Shea Butter Body Bread Seasonal Lotion Batch Bakehouse Bread: Baguette, Challah, Aubrey Organics Sea Buckthorn MoisturCiabatta, Cracked Wheat, Demi, FocacBody Care izing Body Lotion cia, Fougasse, Multi-Grain, Scali, SourZum Mist Lemon-Geranium Mist Logona Aloe & Jojoba Hand Cream dough Alaffia Facial Serum: Baobab Oil Basics, Logona Bio Aloe + Lime Body Lotion Melon Seed, Sesame Oil Bulk Zum Gift Pack: Lemon-Geranium Mist, Bar, Logona Facial Bio Aloe & Lime Cream Johnson Bros. Coffee: Organic Decaf Peru, and Sachet: Facial Cleanser, Toner, and Alaffia Conditioner: Kola, Ginger & Shea Organic House Blend, Pacamara Tierra Lemongrass Scrub Daily Fortifying; Shea & Coffee RevitalFertil Los Alpes Reserva El Salvador,YelRadius Cranberry Floss izing low Bourbon El Salvador, Nyeri KarindAlaffia Shampoo Kola, Ginger & Shea Daily Aubrey Organics Calaguala Treatment Bath undu Kenya AA, Blue Batak Sumatra Bar Fortifying; Shea & Coffee Revitalizing Refrigerated Aubrey Organics Sea Buckthorn Nourishing Everyday Shea Conditioner: Lavender, Good Belly Probiotic Pomegranate BlackBath Soap Vanilla Mint berry Fruit Drink Zum Goats Milk Soap: Lemon-Gernaium, Everyday Shea Shampoo: Lavender,Vanilla Brown Cow Low Fat Vanilla Bean Yogurt Orange-Champagne Mimosa Mint 26 Sonoma Wraps Ivory Teff Wraps Amy’s Hot Cereal Bowls: Cream of Rice, Multi-grain, Steel Cut Oats Willy Street Co-op Reader, April 2010 Logona Aloe & Lime Liquid Bio Soap Wellness Rainbow Light Fiber Garden Gummies Super Nutrition Simply One Men 50+ Super Nutrition Simply One Men New Chapter Multivitamin: Every Woman’s One Daily, Perfect Prenatal 96 tab Host Defense Organic: Agarikon, Chaga, Cordyceps, CordyChi, Lion’s Mane, Maitake, MyCommunity, Reishi, Stamets 7, Turkey Tail Source Naturals Coenzyme Q10 Ubiquinol: 100mg, 50mg Super Nutrition Simply One: 50+ Women, Prenatal, Women Housewares Hues N Brews DandeLions Infuser Mug Hues N Brews Tangerine i-pot Melitta Porcelain Coffee Cone Down To Earth Bamboo: Spatula, Tongs Family Grain Mill Miracle Manual Wheatgrass Juicer Down To Earth Mug: Jumbo Black, Jumbo Cobalt Down To Earth Leaf Sauce Bowl Down To Earth Medium Leaf Plate Down To Earth Small Leaf Plate Down To Earth Square Pattern Soy Dish Hues N Brews Bottle: 1.0 Black 24oz, 1.0 Green 24oz, 2.0 Mulberry, 2.0 White 24oz Hues N Brews Black Travel Mug Hues N Brews Cocoa i-pot Hues N Brews Cocoa Travel Mug Hues N Brews Sky Travel Mug Sundries Alaffia Fair Trade Bag Handwoven African Eco Organic Cotton 6’ Strap Eco Cork Yoga Brick Gaiam 4” Purple Foam Brick Gaiam 6’ Purple Cotton Strap Gaiam Jute Latex Free Mat Gaiam Pedometer Kit Malia Designs Cotton Messenger Bag Malia Designs Laundry Bag Malia Designs Leaf Cotton Cosmetic Bag Malia Designs Leaf Cotton Wallet Malia Designs Net Bag: Cosmetic, Messenger Malia Designs Recycled Computer Messenger Bag Malia Designs Bag Small Cotton Messenger Rock n Socks Arm Warmers: Chocolate, Trinculo Rock n Socks Knee High Socks: Jagger White, Morrison Rock n Socks Over-the-Knee Socks: Slick Black, Grey Artterro Storybook Canvas Creativity Kit 4th Annual Wisconsin Gourd Festival Saturday, April 10th, 9:00am– 4:00pm at Olbrich Botanical Gardens. Learn more at our website: www.wisconsingourdsociety.org/festival. LISTING INFORMATION We welcome your submissions to the Community Calendar. Please send via mail or via email to l.wermcrantz@willystreet. coop. Submissions must be received by the 5th of each month for inclusion in the following month’s issue. If space is constrained, priority will be given to those pertaining to food and farming, health and wellness, environmental, and neighborhood events. A Time for Moms: A Self-Care Class First Saturday of the month, April 3rd, May 1st, 10:00am–noon. Learn calming strategies that are simple enough to do anytime and anywhere! Ann Wingate, the class facilitator, is a licensed dance/movement therapist and a mom. Greening Your Home $30 each session. Drop-ins welcome. Hancock Center for Dance/Movement Therapy, Downtown Madison. Call 2510908 or email info@hancockcenter.net. www.hancockcenter.net. Wednesday, April 21st, 6:30pm; Goodman Community Center, 149 Waubesa St.—Bolz A meeting room. Much of our global warming impacts come from buildings. While some corrective measures can be simple, others are more complex and effectiveness and payback times can vary considerably. The Power of Gnostic Meditation—A Free Workshop Thursday, April 8th, 8:00pm– 9:00pm. Nine-week courses to follow on Mondays and Wednesdays 8:00pm– 9:00pm (Starting Monday, 4/12). Contact madison@gnosticmovement.com or 608-467-1032. Habitat ReStore Earth Day Celebration Saturday, April 24th, noon– 4:00pm. This event will include Mother Earth, Live music, free food and earth friendly booths including Willy Street Co-op products, rain barrels, Welz Farm products, solar panels, an electric car, compost barrel info, salvage art, Troy Gardens info, and Artisan Exteriors clay wall covering display. Half-Pint Resale Friday, April 9th (2:00pm– 8:00pm) and Saturday, April 10th (8:00am–noon), with a half-price sale on Saturday afternoon (1:00pm5:00pm). This is a two-day children’s consignment sale which gives area families a fun, easy, and affordable way to purchase quality clothes sizes 0-7, toys, maternity accessories, and baby gear, is having its fifth and largest sale at the Goodman Community Center. The 1,000 Mile Journey: Take a Walk for the End of Child Abuse Sunday, April 25th, 12:00pm– 3:00pm. A one-mile walk around the Capitol Square with 1,000 or more participants taking a stand for the end of child abuse. Proceeds go to The Rainbird Foundation, a Madison based non-profit committed to the end of child abuse.For more info: www.1000milejourney.org. Weston A. Price Foundation—Madison Chapter Meeting Monday, April 26th, 7:00pm, Wil-Mar Center, 953 Jenifer St. The public is invited. Nutrient-dense foods, education and activism. For more info, call Carolyn at 2218696 or see http://my.madison.com/ Groups/Madison_WAPF. Willy Street Park Green-Up-Time Plant Sale Saturday May 1st, 9:00am– 2:00pm, rain or shine! Herbs, vegetables, tomatoes, bedding flowers, perennials and shrubs will be on sale for early gardeners. Rain or shine! This is a fund-raiser for the all-volunteer, non-profit community corporation that owns and operates the park at Williamson and Brearly Streets. Donations welcome. For more information call 242-0712. Willy Street Co-op Reader, April 2010 27 Find your path at Wildwood Institute Herbal Traditions Science & Intellect Intuition Spring Herbal Apprenticeship program starts April 24 Class size limited - Apply early to reserve your place • The science and tradition of herbal medicine • Using herbs safely & effectively for common health problems (608) 663-9608 • • • • Making herbal medicines Home apothecary Outdoor herb walks Wild foods & Nutrition Personal Experience www.wildwoodherbs.com Bringing the plants to the people and the people to the Earth since 1996. GROOMING • BARK-N-RIDETM • DAYCARE • BOARDING 663-WOOF(9663) • www.spawoof.net THIS MONTH’S WELLNESS WEDNESDAY IS APRIL 7TH 1st w e d n e s y ea a d month off Next month’s Wellness Wednesday is May 5th. All Specials Subject to Availability.Sales Quantities Limited.