2013 Year End Report

2013 Year End Report
Overview
• For its 21st year, Kythe celebrates the renewal
of its vision to be a leading organization
which “provides children with cancer and
chronic illness with opportunities to learn,
play, and grow even while they are confined
in the hospital.”
• Kythe achieved a significant level of growth in
the meeting of its goals as an organization in
the following ways:
– reevaluating its mission and vision;
– expanding its advocacy through its flagship
programs and campaigns,
– creating and sustaining new partners through the
partner relations system
– Sustaining a support system for new and old Kythe
volunteers.
On behalf of Kythe
Foundation, we give
special recognition to
our past president,
Mr. Gerry Bacarro,
who
shared his expertise,
time, and resources to
take Kythe to greater
heights.
We salute your
leadership
and compassion for
the
Kythe team and most
especially for the
children with
cancer.
Doc Angie Sievert-Fernandez passed
the
Child Life Certification Exam in 2013
We congratulate Dr. Angie
SievertFernandez, our Child Life
Program Manager, on her
becoming a Certified
Child Life Specialist.
The Kythe Child Life Program
will definitely grow by leaps
and
bounds under her knowledge,
experience, and care.
Kythe Child Life Program
• Our execution of the Child Life
Program to the 13 hospitals
has been streamlined, kept
narrow and deep.
• We provided continuing
education to the CLC’s to
improve their skills and
services to the children.
The Kythe Child Life Program in
Review
1
2
3
4
5
Total Number
of Patients
Name of Kythe Partner
Served in
Hospital
2013
AFP Medical Center
904
Batangas Medical Center
164
Bicol Medical Center
695
Cebu Cancer Institute
197
National Childrens Hospital
1,603
6
Paulino J. Garcia Memorial
Center Cabanatuan
7
8
9
Philippine Childrens
Medical Center
Philippine Heart Center
Philippine Orthopedic
Center
656
2,089
822
748
Qurino Memorial Medical
10 Center
603
Southern Philippines
11 Medical Center
12 Tarlac Provincial Hospital
522
2,138
Univesity of the Sto Tomas
13 Hospital
Total
256
11,397
Key Developments in Kythe
Flagship Campaign
ADOPT-A-HOSPITAL
CAMPAIGN
In our flagship campaign, we were able to partner with
corporations to “adopt a hospital” and support the salaries
of the Child Life Coordinators, purchase Child Life materials,
and provide continuing education opportunities.
Kythe Adopt-a-Hospital Partners
SC Johnson (Heart
Center)
Kythe offers its deepest
thanks to SC Johnson
Country Manager Mr.
Floyd Pedernal for
forging strong ties
between Kythe and SC
Johnson. It is with hope
that Kythe looks
forward to a future with
its child-patients, who,
in their own right, are
champions of hope —
at, sa tulong ng SC
Johnson, may bukas
pa para sa mga batang
may sakit sa puso.
Kythe Adopt a Hospital Partners
Pfizer Foundation
Philippines adopted
Philippine Children’s
Medical Center
Last June 27, 2013 at the
Philippine Children’s
Medical Center: in a
morning spent with the
Kythe kids and their
families, Kythe and the
Pfizer Philippines
Foundation Inc. (PPFI), in
unity with the Cancer and
Hematology Center of
PCMC, inaugurated the
building of a new Activity
Center in the hospital with
a traditional ribbon-cutting
ceremony and a short
program.
Kythe Adopt a Hospital
Partners
Leon Cu-unjieng Foundation adopted
Philippine Children’s Medical Center
Kythe would like to
thank the family of
Mr. Leon Cu-unjieng
for believing in
Kythe’s Advocacy
and specially
supporting our
pediatric cancer
patients in the
Philippine Children’s
Medical Center.
Kythe Adopt-A-Hospital
Partners
• 8990 Realty adopted Cebu
Cancer Institute
We thank Mr. JJ Atencio, President
of 8990 and their management
team for supporting the
Cebu Cancer Insitute Child Life
Program
Kythe Adopt-A-Hospital
Partners
Thank you Mr. Joel MacCollam of KKG for
supporting the Child Life Program needs in the
Philippine Orthopedic Center, Quirino Memorial
Medical Center, and Bicol Medical Center.
Kythe Adopt-a-Hospital
Partners
Teleperformance adopted National
Children’s Hospital
We thank Vice
President
for HR and COTW,
Mr
Jeffrey Johnson,
and the rest of the
award-winning
Teleperformance
Team
for their generous
support of the Child
Life Program in
National Children’s
Hospital.
Kythe Adopt a Hospital
Partners
RV Domingo Law & Associates adopted
Quirino Memorial Medical Center
We sincerely thank Atty. Rico and Mrs. Patti
Domingo for supporting the Child Life Program
in Quirino Memorial Medical Center
for the past 2 years.
Adopt-A-Hospital Partners
Mr. Clayton and Mrs. Joji Tugonon of Christmas
Village of Hope adopted Cebu Cancer Institute
and Southern Phil Medical Center
The enchanting Christmas Village of Hope, led by Mr.
Clayton and Mrs. Joji Tugonon from Cebu City, has raised
funds for the chemotherapy needs of the pediatric cancer
patients in Cebu. We thank Mr. and Mrs. Tugonon for
expanding their help to support the salary of our Child Life
Coordinator in Southern Luzon Medical Center.
Family Support Program
FAMILY SUPPORT PROGRAM 2013
CORPORATE AND
FOUNDATION
DONORS
TOSHIBA INFORMATION
PHILIPPINES
TELEPERFORMANCE
MEGAWORLD
LEON CU-UNJIENG
FOUNDATION
KINDER KANKER
GENEZING
ST. JOSEPH
FOUNDATION, INC
SEN VICENTE SOTTO
FUND
INDIVIDUAL DONORS
RITA NISPEROS
IONA WASAN
MARY ANN MAGTALAS
TOTAL
TOTAL AMOUNT
TOTAL
DISBURSED FOR
NUMBER
MEDICAL AND
OF
FINANCIAL
BENEFICIAR
ASSISTANCE (in
IES
PhP)
894,314.94
245,802.50
100,000.00
333
179
4
90,787.00
124
56,500.00
2
302,299.30
26
742,116.28
42
107,501.00
30,000.00
35,000.00
5
12
15
2,604,321.02
742
Family Support Program
Toshiba Information
Philippines
We thank TIP President Minoru Iriko and his
Management Team for their continued support
to Kythe patients. Toshiba has partnered with
Kythe for the past 10 years.
Volunteer Program
VOLUNTEER PROGRAM
Number of
volunteers who
attended the
orientation
Number of
volunteers who
conducted
Celebrate Life Party
in the hospital
Number of
Volunteers who
conducted bedside
and playroom
activities
INDIVIDUAL
*GROUP
118
23
37
17
69
8
*There is a minimum of 10 members per group
Volunteer Leaders
We have been forming a human resource pool as part of the
succession plan. The pool is comprised of Volunteer Leaders
who have shown deep commitment and dedication to serve
our pediatric patients. There are currently 12 active volunteer
leaders. They are given special Child Life Training so that
they can assist the Child Life Coordinator in supervising new
volunteers and facilitate arts and crafts activities in the
hospital.
Volunteer Program-Corporate Social
Responsibility Partners
BPI Bayan 3D
Under the leadership of Mrs. Rose Susara-Mundo, of
the Credit Card Operations Department and volunteer
head, BPI Bayan 3D was able to partner with Kythe for
a week-long fundraising event entitled “A Love, A Fair to
Remember” to sponsor food, fruits, game prizes, loot
bags, and others during hospital visits to the kids.
Volunteer Program
Corporate Social
Responsibility Partners
GE Outreach Activity
September 14, 2013
AFP Medical Center
Kiddie Korner
Volunteer Program
Corporate Social
Responsibility Partners
Unilab Outreach Activity
November 23, 2013
National Childrens
Hospital
Conference Room
Volunteer Program-Corporate Social
Responsibility Partners
Ascendas
Last October 11, a
meaningful and
highly appreciated
turnover to the
hospital by Ascendas
General Manager
Atty. Joel Cruz and
other members of
the Ascendas team
included the newly
renovated comfort
room on the 5th
floor, a utility cabinet
for Child Life
materials, toys for
the Kythe kids, and a
check donation.
Volunteer Program-Corporate Social
Responsibility Partners
LBC
LBC’s Kaya Football Club joined the kids of the
Philippine Children’s Medical Center in a memorable
outreach of arts and crafts and mask-making.
Football player Christian and Kythe kid Siv crossed
their language barrier and bonded over the activity.
Volunteer Program-Corporate Social
Responsibility Partners
Boehringer Ingelheim
Boehringer Ingelheim collaborated with Kythe in
November for their CSR in the PCMC Activity Center.
Resource Development
Program
The strategy was to deepen
partnerships and collaboration with
corporations, groups, and foundations
to ensure long-term support for
Kythe’s programs.
Along this line, Kythe actively kept a
partner management system inclusive
of documentation, and confirmed
partners’ participation with Gifts of
Giving and press releases.
Resource Development- Corporate
Partners
Bioessence
With the active
partnership of Kythe
sponsor and bonafide “poster girl” Ms.
S’ann Chi, Kythe
and Biossence
teamed up for a
Wellness Activity
last July 28 for the
residents of the
Ohana
Condominium in
Alabang.
Resource Development- Corporate
Partners
Dance Plus
Kythe was the beneficiary of the proceeds from the
Dance for Life concert held in September in Robinsons
Galleria, in partnership with Dance Plus studio.
Resource Development- Corporate
Partners
United Print Media Group
Kythe thanks Mr. Noel
Godinez
and the officers of
UPMG
for choosing Kythe to be
their beneficiary in the
movie
premiere of “Gravity” in
2013. The donations
from UPMG’s event
went a long way to fund
Child Life needs for our
pediatric
patients.
Resource Development- Corporate
Partner
Regine Tolentino Dance Studio
We thank Ms. Regine Tolentino for
supporting Kythe for more than
2 years. Through her art and generosity,
Ms. Tolentino truly has contributed much
for children with cancer.
Resource Development- Corporate
Partner
Health, Wellness, and Lifestyle Expo with Healthway
Kythers Rudy, Jayson, Aivy, Jomar, and danced for health and
happiness during Healthway’s 16th Anniversary Celebration held
at Glorietta Activity Center.Kythe congratulates Healthway in
their mission to pursue medical excellence in their services,
which truly make a difference in the lives of patients who deserve
a fighting chance at life.
Resource DevelopmetCorporate Partner
Kythe thanks Ms. Kin
Lichauco and the
Management of San
Miguel Corp for
supporting the Kythe
Child Life Program, and
always being loyal to a
good cause for corporate
social responsibility.
Resource Development- Corporate
Partner
EON Stakeholders
Relations Firm
We thank Sir Junie del
Mundo, CEO of EON
Stakeholders, for
sharing the company’s
talents and resources.
EON has always been a
great help to Kythe in
their organizational
development,
messaging, and
marketing strategies.
Kythe has gone a long
way because of EON.
Resource Development- Corporate
Partners
Waters Philippines
We thank power couple Josiah and Chiqui Go of
Waters Philippines for sharing their vision for Kythe
and always lending their unwavering support!
Resource Development- Corporate
Partner
Pedro
Thank you Pedro and Bench for making the holidays
special for the kids and choosing Kythe as their
beneficiary for their Bear of Hope Campaign in 2013 .
Resource Development- Corporate
Partner
Radio Hi
Kythe Inc., together with the Kythe kids, their families, and
the members of the Child Life Staff, kicked off the Christmas
season on a positive note with “Because It’s Christmas”, a
benefit concert for the Child Life patients in Kythe’s 13
affiliate hospitals and their families who were affected by the
recent Typhoon Yolanda. The concert was held last
December 6, 2013, at the Samsung Hall in SM Aura Taguig.
Thank you Saab and Maxene Magalona for your support!
Continuing Education
Program
Kythe embarked on a series of
Continuing Education
Seminars to enhance the skills
of the Child Life Team. The
seminars also provided
opportunities for personal and
professional growth.
Continuing EducationCorporate Partner
Metrobank Foundation
We thank Metrobank Management Team for
especially supporting our Continuing Education
Fund.
Continuing EducationCorporate Partner
Kinder Kanker Genezing
We thank Mr. Joel MacCollam, head of KKG, for
believing in Kythe’s thrust to provide Continuing
Education for ourChild Life Coordinators.
CONTINUING EDUCATION SEMINARS
2013
Loose Parts Art and Play
CONTINUING EDUCATION
Storytelling Workshop
CONTINUING EDUCATION
Therapeutic Play
Workshop
CONFERENCES
Conferences: First Interdisciplinary Academic
Conference on the Holistic Support of Children in
Healthcare
Dr. Angie Sievert-Fernandez, Kythe Inc.’s resident Child Life
Program Manager, recently attended the First Interdisciplinary
Academic Conference on the Holistic Support of Children in
Healthcare last April 13, 2013, jointly hosted by the Organization
for Pediatric Support in South Africa and Netcare..
CONFERENCES
Conferences: Psychological Association of the
Philippines and Regional Union of Psychological
Societies (ARUPS)
Resident Child Life Program Manager Dr. Angie SievertFernandez and Deputy Child Life Program Manager Nina Nerissa
Sumpaico-Jose recently spearheaded a discussion on the effects
of the Child Life Program as seen through the eyes of the kids
Passion for Caring Seminars
Communicating Effectively with Children and
Adolescents
“Children often times just want their parents to stop and listen”Doc Angie Sievert-Fernandez during the Kythe Child Life
Seminar entitled ”Communicating Effectively with Children and
Adolescents,” held at Fully Booked Bonifacio High Street.
Passion for Caring Seminars
FAITH AND PATRIOTISM
Kythe, together with the Joey Velasco Foundation, held a Passion
for Caring seminar for the Quirino Memorial Medical Center
Pediatric Department last March 26, 2013, in Quezon City. “We
care for our doctors so they can care for our patients more.”
Research and Evidencebased practice
We thank Kinder Kanker Genezing for
funding these research studies.
“Preparing Children for Medical
Procedures
“Spikes: Teaching Doctors how to break
bad news
“Kythe Child Life Coordinators:
Compassion Satisfaction or Compassion
Fatigue”
“Addessing Psychosocial Needs of the
Hospitalized Child: The Impact of the
Kythe Child Life Program”
Annual Activities
Kythe Flying
Kythe’s annual Kythe Flying event, one of the most exciting
events begin the year, and spearheaded by the
organization’s student arm Kythe-Ateneo, took place in
Bellarmine Field, Ateneo de Manila University, last
February 16, 2013.
Annual Activities
Kythe Flying: Cebu
Last May 4, 2013, patients from Perpetual Succour
Hospital, Chong Hua Hospital, Cebu Doctors’ University
Hospital and Velez Hospital gathered at the Friendship
Garden of Family Park for Kythe Flying.
Annual Activities
Summer Camp
Kythe’s annual Summer Camp, considered one of the most
anticipated events by the Kythe kids, was held from April 29
to May 1, 2013 at Camp Explore
Antipolo Rizal, and included fun activities such as swimming,
rappeling, arts and crafts, team building, ziplining, and a
bonfire.
Annual Activities
Family Day
was sponsored by William Bayot last September
16, 2013 at the Philippine Heart Center.
Annual Activities
Halloween Party
was held last October 24, 2013 at the National
Children’s Hospital and spearheaded by loyal
volunteers from the XSPA and Ms .Reggie Aspiras.
Annual Activities
Halloween Party
was held last October 30, 2014 at the
Teleperformance Sucat Branch.
Annual Activities
The annual Kythe Christmas Party, with a Filipino
theme “Kumukuti-kutitap,” was held with KytheAteneo last December 7, 2013 at the AFP Medical
Center Gym with parols,
Filipino food and booths, and a music and magic
program.