Test of Metal Inc.

TEST OF METAL GROUP OF EVENTS
SPONSORSHIP
PACKAGE
2015 marks the
20th Anniversary
of the Squamish
Test of Metal.
About Test of Metal
The Test of Metal Inc. is a not-for-profit entity run by volunteers, and any
proceeds from the races are returned to the community through charitable
donations. Since its inception, the Test of Metal Inc. has donated more than
$189,000 to community organizations and events.
Check out our Sponsorship Offerings. You can choose to sponsor the
hello
sponsors
hello sponsors
“group” of four races or sponsor one or more races individually. Take
note: you get a better deal if you sponsor all four! On top of a great deal,
sponsoring all four races will get you amazing exposure in the Lower
Mainland and in Squamish, particularly amongst the mountain biking and
active demographic! 2 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
four Races
THe oReCRUsHeR
JULY 18
The Orecrusher XC is a multi-lap classic cross-country
mountain bike race through the Cheekeye Fan single-track
trails of Brackendale. The Orecrusher is the first race of
the year and a great warm up for the mountain bike race
season. This makes it a prime time to get your brand infront of the racers and their families for the season.
GSK CHARTERED ACCOUNTANTS LLP
GeaRJammeR
The GearJammer is a 52 kilometer point-to-point cross
country mountain bike race that starts near Alice Lake,
and finishes in Rose Park near downtown Squamish. The
mostly single-track course comprises some of the most
challenging cross country single-track in the area.
JUNE 20
NESTERS MARKET SQUAMISH
TesT of meTal
The Nesters Market Squamish Test of Metal cross-country
mountain bike race covers a 67 kilometer course with over
1,200 meters of climbing and 35 kilometer of single-track.
The mass start of 1,000 riders is one of the highlights of
this event which brings thousands of people into Squamish
and offers sponsors many opportunities.
AUGUST 15
MAY 9
THE TEST oF METAL GRoUP oF EVENTS comprises four excellent cross country
mountain bike races on the world-reknown mountain bike trail network in
Squamish BC. The signature race is Test of Metal, held on Father’s Day Weekend
every June for the last 20 years. Siblings OreCrusher, GearJammer and JABR each
have unique courses and their own styles and flavours.
PEARSON FINANCIAL SERVICES LTD JabR
Just Another Bike Race (JABR) is the last mountain bike
race in the Test of Metal Group of Events season. It winds
its way through some of the best single track Squamish
has to offer, showcasing many of our newest trails
(including Half Nelson). The JABR course covers trails
mainly in the Valleycliffe and Ring Creek trail areas.
3 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
The community
support is
unparalleled by
any other event
I have seen. The
course was lined
up with wall to
wall spectators,
cheering loudly for
everyone that went
by. - A.K. Whistler
I have both raced
at several NORBA
nationals in
the states and I
have some other
prestigious races
to compare your
event to. This is
the best organized
and funnest
event I have
ever attended.
The course is
challenging and
the volunteers
are fantastic. T.A., Seattle,
Washington
Probably one of
the finest, most
smoothly run
events I have ever
been to. - C.M.,
Portland, Oregon
www.testofmetal.ca
4 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
NESTERS MARKET SQUAMISH
Test of metal
JUNE 20 2015: The Nesters Market Squamish Test of Metal cross-country
mountain bike race covers a 67 kilometer course with over 1,200 meters
of climbing and 35 kilometer of single-track. It’s an unforgettable day for
everyone involved from the organizers, over 300 volunteers, thousands of
spectators and of course the 1,000 riders who begin their day with a mass
start at Brennan Park, Squamish. For those in the saddle the unrelenting
course will take the fastest just over 2 hours, the average competitor 3-4 hours
and the humans 5-6 hours. The finish line at Loggers Sports Arena features
a large marketplace, a beer garden, and other spectator events such as the
Squamish Strong Man Competition.
20142:30:54
6:14:16
20132:34:20
6:50:56
20122:34:24
6:33;57
AGE
FEMALE
AVERAGE
%
13
0.91%
39
3.28%
- 19
38
3.18%
- 19
7
0.59%
20-29
50
4.21%
20-29
22
1.85%
30-34
158
13.3%
30-34
37
3.11%
35-3924720.79%
35-39 47 3.96%
40-4422719.11%
40-44 41 3.45%
45-4914312.04%
45-49 12 1.01%
50-54
65
5.47%
50-54
6
0.51%
55-59
18
1.52%
55-59
1
0.08%
60+
16
1.35%
60+
1
0.08%
FEMALE
FASTEST TIMES
Slowest times
MALE
%
AVERAGE
PRO ELITE
Sea to Sky area
Vancouver area
Other BC
Alberta
National
USA
International
AGE
MALE
29%
41.5%
17%
4.5% 0.5% 6.75% 0.75% PRO ELITE
RACER ORIGINS
Male Riders: 1001 = 84.26% (on average)
Female Riders: 187 = 15.74% (on average)
5 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
ORECRUSHER
MAY 9 2015: The Orecrusher XC is a multilap classic cross-country mountain bike race
through the Cheekeye Fan single-track trails of
Brackendale. The Orecrusher is the first race of
the year and a great warm up for the mountain
bike race season. This makes it a prime time to
get your brand in-front of the racers and their
families for the season.
Racers ride a set number of laps of the
approximately 15 kilometer loop of single-track
trails and return to the race venue. On the last lap,
racers divert towards the finish line to the cheers
and adulation of their friends and family. The
stadium-style venue lends itself extremely well to
an expo set-up.
RACERS: : Approximately 250 racers participate
in the Orecrusher, most racers are locals.
6 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
GSK Chartered Accountants LLP
GEARJAMMER
JULY 18 2015: The GearJammer is a 52 kilometer point-to-point cross country
mountain bike race that starts near Alice Lake, and finishes in Rose Park near
downtown Squamish. The course is a collection of favorite Squamish singletrack that both serious racers and recreational mountain bikers have enjoyed
in the past. Unlike many cross country races, the GearJammer course is 80%
single-track rather than double track or road. Those familiar with Squamish
riding will recognize many of the course’s trails including Man Boobs, 50
Shades of Green, ReCycle, Half Nelson, Power Hood and The Graduate.
The GearJammer finish line and market area is located in Rose Park across
from the Squamish Adventure Centre. Always lovely, sunny and shady, it’s a
great place to set up your company’s booth.
RACERS: Approximately 450 racers participate in the GearJammer, 24%
racers are from Squamish/Whistler/Pemberton and 76% come from the Lower
Mainland or out of province.
… the trails were a blast!
Wow, what an amazing event ...
If you want to race the best trails in Squamish,
you want to race the GearJammer.
7 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
PEARSON FINANCIAL SERVICES LTD
Jabr (just another bike race)
AUGUST 15 2015: The approximately 40 km JABR course is set amongst some of
Squamish’s epic trail networks and showcases our most popular trails including
Half Nelson. JABR covers trails mainly in Valleycliffe and the Ring Creek area and
features a new course every year.
JABR is a loop race, meaning the start and finish are in the same location. This is
great for expo setup taking advantage of the crowds at both the start and during
the race’s finish.
RACERS: Approximately 350 racers participate in the JABR, 65% racers are from
Squamish and Whistler; 35% come from the Lower Mainland. This race is quickly
becoming known as a “trail rider’s course”.
RACE HIGHLIGHTS:
2014 Elite Canadian Mountain Bike Marathon Championships.
40 k of trails including Angry Midget, Hoods in the Woods, Word
of Mouth, Your Mom
Loop race, starts and finishes in same place
8 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
In sponsoring the Test of Metal Group Of Events, you and your
business are partnering with four volunteer-organized and operated
community events. The level of brand association increases with
the level of sponsorship. Please review the following sponsorship
benefits. We have options for Test of Metal only, All 4 Events, or
OreCrusher, GearJammer, and Jabr individually.
Gold Sponsor
TEST OF METAL
$7,500 in product or services OR $5,000 in Cash
ALL 4 RACES
$12,000 in product or services OR $8,000 in Cash
• Category exclusivity for each Race
• Logo on event posters sized according to sponsorship level for each Race
• Logo in promotional and paid print media for each Race
• Logo and hyper link on testofmetal.com web page for each Race
• Post & shared links on Social Media
• Right to use event logos and event names in your promotions for
duration of sponsorship
• Banner Space: four 3’ x 10’ banner spaces at each Race and
any pre or post events
• l0’ x l0’ booth space at finish line for each Race
• Right to provide SWAG to racers throughout the races and race events
• PA RECOGNITION OF SPONSORS THROUGHOUT RACES: minimum of 10
• 3 complimentary race entries per race
9 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
Silver Sponsor
TEST OF METAL
$3,500 in product or services OR $2,500 in Cash
ALL 4 RACES
$5,600 in product or services OR $4,000 in Cash
• Category exclusivity for each Race
• Logo on event posters sized according to sponsorship level for each Race
• Logo in promotional and paid print media for each Race
• Logo and hyper link on testofmetal.com web page for each Race
• Post & shared links on Social Media
• Right to use event logos and event names in your promotions for duration of sponsorship
• Banner Space: four 3’ x 10’ banner spaces at each Race and any pre or post events
• l0’ x l0’ booth space at finish line for each Race
• Right to provide SWAG to racers throughout the Races and race events
• PA RECOGNITION OF SPONSORS THROUGHOUT RACES: minimum of 5
• 2 complimentary race entries per race
Bronze Sponsor
TEST OF METAL
$1,500 in product or services OR $500 in Cash and $750 in products
ALL 4 RACES
$2,400 in product or services OR $800 in Cash and $1,250 in products
• Logo on event posters sized according to sponsorship level for each Race
• Logo in promotional and paid print media for each Race
• Logo and hyper link on testofmetal.com web page for each Race
• Post & shared links on Social Media
• Right to use event logos and event names in your promotions for duration of sponsorship
• Banner Space: four 3’ x 10’ banner spaces at each Race and any pre or post events
• l0’ x l0’ booth space at finish line for each Race
• Right to provide SWAG to racers throughout the Races and race events
• PA RECOGNITION OF SPONSORS THROUGHOUT RACES: Start, Middle and Finish
• 1 complimentary race entry per race
10 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
Supplier Sponsor
TEST OF METAL
$750 in product or services
ALL 4 RACES
$1,250 in product or services
• Name in text on event posters
• Name in text on paid print media advertising
• Logo and hyper link on testofmetal.com web page
• Post & shared links on Social Media
• Right to use Test of Metal logo and name for duration of
the sponsorship
• Banners - One 3’ x 10’ banner space at the Test of Metal
• l0’ x l0’ booth space at the finish line expo Saturday
• Right to provide SWAG to the racers
• PA recognition and Thank You sponsors at weekend events
• 1 complimentary entry in to the race if signed contract is received by
MAY 1, 2015
• 2 complimentary tickets to each volunteer thank you party
11 To discuss sponsorship opportunities, contact Christine Campbell 604.848.9526 | sponsorship@testofmetal.com
Sponsorship director
Christine Campbell
sponsorship@testofmetal.com
604 848 9526
Test of Metal Inc.
Cliff Miller, Founder
cliff@testofmetal.com
www.testofmetal.com
Squamish, BC