Happy Show - Design Exchange

DX 2013 WINTER EXHIBITION:
STEFAN SAGMEISTER
THE HAPPY SHOW
JANUARY 8 – MARCH 3, 2013
Sponsor Prospectus
dx.org
@designexchange
DESIGN EXCHANGE (DX):
EXPERIENCE DESIGN AT CANADA’S DESIGN MUSEUM
Established in 1994, the Design Exchange (DX) is a not for profit registered charity with the
mandate to promote the Experience of Design. As of March 2012, a new strategic plan was
adopted whereby the DX has been repositioned as a Design Museum offering exhibitions
and programming with broad public appeal. DX exhibitions cover the various design
disciplines including fashion, architecture, interior and industrial design, digital design and
more, by presenting designers, products, projects or themes that have broad public appeal
and reflect popular contemporary culture. This new direction features renowned traveling
exhibits from prestigious cultural institutions across the globe, a new city-wide cultural
component, a greater focus on awareness-building/education for both youth and adults,
and a rollout of programming that will extend across the country.
Stefan Sagmeister, The Happy Show
January 8 – March 3, 2013
Location: DX Exhibit Hall, Design Exchange, 234 Bay St.
The first exhibition of the calendar year launches the DX’s new direction and clearly reflects
the new mandate.
Internationally renowned Graphic Designer Stefan Sagmeister is as celebrated for his
commercial work for brands like LEVI’s or his album covers for The Rolling Stones and
Talking Heads as he is for his provocative public art installations.
Sagmeister not only tests the boundary between art and design, he often transgresses it
through his imaginative implementation of typography. The Happy Show offers visitors the
experience of walking into the designer’s mind as he attempts to increase his happiness
via mediation, cognitive therapy, and mood-altering pharmaceuticals. “I am usually rather
bored with definitions,” Sagmeister says. “Happiness, however, is just such a big subject
that it might be worth a try to pin it down.” Centered around the designer’s ten-year
exploration of happiness, this exhibition presents typographic investigations of a series of
maxims, or rules to live by, originally culled from Sagmeister’s diary, manifested in a variety
of imaginative and interactive forms.
Cover photo: Aaron Igler / Greenhouse Media.
This page: Stefan Sagmeister, Happiness symbol survey, 2012. Stefan Sagmeister, Gumball personal happiness survey, 2012.
Stefan Sagmeister The Happy Show, April 4 – August 12, 2012, installation view, Institute of Contemporary Art, University of Pennsylvania.
Photo: Aaron Igler / Greenhouse Media.
ACCOMPANYING EXHIBITION:
DXPERIENCE
January 8 – February 9, 2013
DX Historic Trading Floor
Inspired by the world’s celebrated design museums including Milan’s
Triennale di Design or the Victoria & Albert Museum in London, the DX
offers a culture meets commerce alternative to supporters of The Happy
Show. A maximum of four design-driven brands and companies are
invited to present cultural design experiences inspired by their brands
and products. Culture meets commerce in DXperience. The opening of
DXperience will coincide with the opening of The Happy Show for design
professionals and aficionados, stylemakers, cognoscenti, and media.
The Happy Show and DXperience will also be free to design industry
during design week, January 21st to 27th.
CULTURE MEETS COMMERCE
IN DXPERIENCE
Photo: Timber Wave by AL_A, London Design Festival at the V&A 2011
Supported by The American Hardwood Export Council, Structural engineering by Arup
Photo by Susan Smart Photography
EXHIBITION DETAILS
Anticipated Attendance 10,000 design professionals, design-fascinated
and culturally active.
Participating brands receive the following benefits:
+ Raw space on the Historic Trading floor (approximately 1000 sq ft) to create an installation or experience
+ Supporting logo positioning within all marketing and promotional materials
+ Supporting social media campaign via twitter and facebook
+ Logo identification in participant listing/promotional postcards and all
other promotional materials
+ Logo within magazine ads promoting the Sagmeister show
(can include Azure, Designlines, Canadian Interiors, and mainstream
media including The Globe and Mail, NOW and more)
+ Profile on collaboration sent to 30,000 DX email subscribers
+ Editorial on DX website
+ Editorial support within media releases and media kits
+ A client/VIP hosting opportunity
+ Invites to Opening
+ Participation in curator’s tour and associated programming
+ Other promotional/marketing opportunities as they arise
Sponsorship Cost: $30,000
Costs associated with the design/install/build of the activation are additional.
FOR ADDITIONAL DETAILS:
Shauna Levy President
shauna@dx.org or 416 216 2145
Kim Haladay Manager of Development
kim@dx.org or 416 216 2134
dx.org
Stefan Sagmesiter, Step Up to It, 2012, in collaboration with Daniel Scheibel and Zander Brimijoin (of Red Paper
Heart), Christopher Fung, and Simon Egli, interactive projection on sugar cubes. Stefan Sagmeister The Happy
Show, April 4 – August 12, 2012, installation view, Institute of Contemporary Art, University of Pennsylvania.
Photo: Aaron Igler / Greenhouse Media.
“Stefan Sagmeister The Happy Show” is organized by the Institute of Contemporary Art, University of Pennsylvania.
“Stefan Sagmeister The Happy Show” is curated by former ICA Director Claudia Gould, currently Helen Goldsmith Menschel Director,
The Jewish Museum, New York.
ICA is grateful for primary sponsorship from The Pew Center for Arts and Heritage through the Philadelphia Exhibitions Initiative. Additional funding
has been provided by ICA’s Leadership Circle. We are grateful for the support of The Horace W. Goldsmith Foundation; The Dietrich Foundation,
Inc.; the Overseers Board for the Institute of Contemporary Art; friends and members of ICA; and the University of Pennsylvania. General operating
support provided, in part, by the Philadelphia Cultural Fund. ICA receives state arts funding support through a grant from the Pennsylvania Council
on the Arts, a state agency funded by the Commonwealth of Pennsylvania and the National Endowment for the Arts, a federal agency. ICA is also
grateful to The Chodorow Exhibition Initiative Fund for support of the exhibition’s tour.
Stefan Sagmeister The Happy Show, April 4 – August 12, 2012, installation view, Institute of Contemporary Art,
University of Pennsylvania. Photo: Aaron Igler / Greenhouse Media.