case study

Case Study: Punc’t Project
Punc't Project Branded Content for
Neenah Paper
By harnessing the creative talents of 24 of New
York’s best-known visual artists, And Partners
helped Neenah Paper grow market share in the
highly competitive Northeast U.S. market and
support the charitable cause of child literacy.
The Punc’t Project was a limited-edition series of 24 signed and
numbered serigraphs created by 24 graphic designers who
reinterpreted punctuation marks. The posters created for the
series were just part of a larger program that culminated with
an opening gala and silent auction.
About And Partners
And Partners works with leaders in a variety of industries to build
businesses, create and differentiate brands, and command a premium in
the marketplace. Since 1999, we’ve developed a methodology that
integrates branding, design, innovation, and technology to help our
clients evolve in an ever-changing world.
www.andpartnersny.com T. 212 414 4700
©2011 And Partners, NY
Case Study: Punc’t Project
Artists
Semicolon: Michael Beirut, Slash: Steven Brower, Caret: Marcos Chin, Parentheses: Seymour Chwast, Braces: Roberto de vicq de Cumptich, Question mark: Steff
Geissbuhler, Exclamation point: Alexander Gelman, Ellipsis: Carin Goldberg, Colon: Kent Hunter, At symbol: Mirko Ilic, Percent sign: Alexander Isley, Brackets:
Michael Ian Kaye, Hyphen: Chip Kidd, Number/pound sign: Emily Oberman and Bonnie Siegler, Asterisk: Woody Pirtle, Tilde: Sam Potts, Apostrophe: Stefan
Sagmeister and Matthias Ernstberger, Comma: Paula Scher, Ampersand: David Schimmel, Umlaut: Aimee Sealfon Eng, Em/en dash: Todd St. John, Quotation
marks: Scott Stowell, Ditto mark: Robert Valentine, Period: James Victore
www.andpartnersny.com T. 212 414 4700
©2011 And Partners, NY
Case Study: Punc’t Project
In addition to giving exposure to Neenah Paper in the New
York market, the project had a larger impact. The Books For
Kids Foundation was selected to receive all of the proceeds
from the sale of the posters. Proceeds have built several
libraries in the New York metropolitan area, where the
nonprofit focuses its efforts.
Punc’t also garnered significant press and industry awards
(including a coveted Gold Pencil from the One Club) and has
been exhibited internationally. Stefan Sagmeister’s “Apostrophe”
is part of the Museum of Modern Art’s (MoMa) permanent
collection, and the exhibition catalogue is included in the
New York Public Library and Cooper-Hewitt Design
Museum collection.
www.andpartnersny.com T. 212 414 4700
©2011 And Partners, NY