volunteer - Southlake Regional Health Centre
Transcription
volunteer - Southlake Regional Health Centre
TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE TRANSFORM A LIFE EDUCATE INTRODUCE VOLU N T E E R Life WINTER 2014 Keeping Southlake’s volunteers informed “Volunteers are Valued”, says Southlake’s COO o Southlake’s Chief Operating Officer, Helena Hutton, our volunteers are highly valued. Not only for what they do every day to support patients, their families, physicians and staff, but their contribution has a direct impact on hospital strategic goals and the bottom line. They are people with heart, she says – those who make a connection with patients, one on one, and create exceptional patient experiences. Last year Helena spoke to a group of volunteers on Volunteer Education Day about the significant contribution volunteers made to Southlake’s recently introduced Strategic Plan. And what she said really struck a chord with those in attendance. In her presentation, she spoke about the Plan’s strategic goals, and then tied them to the actions of several volunteers who had been nominated for Awards of Excellence. By doing so, she showed how each of these volunteers made a difference – to patients and their families, and to hospital staff. Some are involved in seniors and chronic patient care – like the volunteer who arranged for a musician to play a palliative patient’s favourite song for her, and then made her a scarf embroidered with the name of the song. Some function as an integral part of a department team. One volunteer is such a valued member of her team that any department celebrations are held on the day she volunteers so she can be included. Some always put patients first, like the volunteer in the Cancer Centre Family Library who went the extra mile by efficiently obtaining information for an Emergency Department patient and insisted on hand delivering it during a cold winter snowstorm. Other individuals exemplified creating exceptional patient experiences; some treated Inside this Issue patients like family; some were portrayed as ‘giving a damn’– and more. COO Values Volunteers With these examples, the hospital’s mission, vision and values were Meet Jen, Staff Liaison brought to life. Minstrels of Southlake Helena came to the hospital in 2007 and was appointed Chief Operating The Thompsons Officer, Vice President, Relationships late last year. She says she loves her Community Connection work – loves the culture – and loves the fact that, despite being a growing Sandra Smith— VP Our People regional facility, Southlake has not lost its sense of community. Kathy Ferguson, Spiritual Care This summer I had the pleasure of sitting down with her to hear her Pam Brown, Village Paula Cook, Foundation thoughts on the volunteer group. Warm and easy to talk to, she is enthusiastic about the volunteers at Southlake and appreciative of what Pool/Rehab—Jay Volunteer Survey each one does. She “wants all volunteers to know how valued they are” and she feels strongly about it. Transform A Life Photo credit—Corporate Communications T 1–2 (Continued on Page 2) T R A N S F O R M A L I F E • P U T PAT I E N T S F I R S T • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS 3 4 5 6 7 8 VOLUNTEER Life • TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE (Continued from Page 1 She talked about teamwork among physicians, staff and volunteers. “Volunteers certainly are valued members of the team”, she says, very much an integral part of our hospital’s healthcare. And she stressed the importance of exceptional patient experiences, a main focus in the Southlake’s Strategic Plan and an area where volunteers are key. Hospitals provide the technical side of health care – acute care. “It’s what we do best,” she says. Although Southlake has caring staff, they don’t always have time to provide all the support needed. It’s the volunteers who make experiences meaningful for patients and for staff, and patients remember those experiences – how they felt at the time. J The volunteer group’s contribution also means more pairs of hands to support patients, their families and hospital staff. Over the last fiscal year, 1,081 volunteers contributed over 109,000 hours! As Helena pointed out, this is significant – it’s equivalent to 50-60 full time employees – people who are able to focus on the little things that make a positive difference. She also made the point that, although a few volunteers were singled out in her presentation last year, ALL volunteers are valuable, not just those nominated for awards. “Each one could be given an award – every year”, she said. Southlake’s senior management recognize that volunteer efforts – every day – do indeed make a difference. VL — June Yates Meet Jen – Staff Liaison Extraordinaire Photo credit – Kathryn Henkenhaf ennifer McQuaig loves her job – it’s obvious when she speaks about her role as Staff Liaison for volunteers within the Medicine Program. Jen has been at Southlake for nine years, the last four in her current position as Educator, Medicine Programs (this includes 6th Floor Medical, MACU and Cancer Care). She loves working with volunteers because “volunteers add so much to the programs by being there helping patients and playing an integral role in ensuring the programs run smoothly.” Having worked with volunteers during her whole career, Jen feels strongly that they are a positive addition to hospital programs and that, when she is engaged with them, they get a lot more out of their experience. All the Volunteer Karen Skalkos (left), frontline staff in her areas love their volunteers and co-op students, because with Jennifer McQuaig the time these volunteers spend with patients and the help they provide, keeps the patients happy and that makes the staffs’ jobs so much easier. Having volunteers and co-op students, Jen states, makes a huge impact on patients and staff. All volunteers are part of the Medicine team – they have input at staff meetings and safety huddles, and are included in social events. The Patient Discharge Call Program is manned 100% by volunteers and has made a major difference to patient care in the Medicine Program. The calls are scripted with key messages, and the system is designed to pick up any issues that are then forwarded to the appropriate person(s) to be addressed. The information from the calls is gathered and then used to track trends to improve patient care, to deal with any issues that may arise and to provide staff and volunteer recognition. Southlake is the first hospital in Canada to engage volunteers (real voices, not recorded ones) to make patient discharge calls! Jen is proud to work with her volunteers. She feels it’s important for staff to see what volunteers do for our patients, and to see the difference they really make. I know the volunteers, co-op students and staff are fortunate to have Jen working with them. Even in the short time I was on the floor for this interview, it was obvious that Jen is dedicated and hard-working, loves working with volunteers – and loves what she does – which makes her an ideal Staff Liaison! VL — Kathryn Henkenhaf 2 T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE • VOLUNTEER Life The Minstrels of Southlake — Janet Rentsch T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS 3 Photo credits – Janet Rentsch M usic at Southlake is much more than just entertainment. At our hospital it is therapeutic, and a way to promote wellness and physical rehabilitation, as well as improve patients’ socialization and awareness. A group of talented volunteers provide music for patients in the hospital’s Mental Health Unit and Transitional Care Unit (TCU), and they make a huge difference in patient recovery and rehabilitation! Ed Winacott has been a music volunteer at Southlake for more than ten years and loves what he does. On Wednesdays in the Mental Health Unit lounge, he provides music ‘café’ style, playing guitar and singing a variety of songs, including some he has written himself. Patients love to listen and make special requests, singing along and sometimes playing along with him on the unit’s guitar. Ed then moves to TCU and Marlyn Taylor joins him, with her lovely Ed and Marlyn singing to Olga on TCU singing voice. Here they sing the songs of the past many of the patients can remember, and song sheets are provided. Volunteers bring patients to the lounge, where they sit and listen to the music or actively join in with song and tambourines or maracas. On warm, sunny days they go outside to the 3rd floor patio, allowing other patients and visitors to participate. And on special occasions, Edith Hawkins comes from Fenelon Falls and accompanies Ed with her wonderful Celtic instruments. On Monday and Friday mornings, music can be heard on the Mental Health Unit, when Frank Pursley and Stephanie King come to play and sing. Patients gather in the lounge to listen, sing along and often join in with tambourines or maracas. Frank started playing guitar and singing at Southlake in July, and on Fridays when Stephanie is there she joins him. He plays and sings for an hour or as long as his audience can keep him playing. Frank is a recent graduate from Guelph University where he studied neuroscience and hopes to find a research job in this field. He has been playing guitar and singing since he was a child and he tailors his repertoire to his audience, who make requests. Stephanie plays her guitar and sings at the hospital once a month Frank Pursley or more, work shifts permitting. She says she has found her niche on Mental Health, where the positive feedback she gets from the patients makes her feel appreciated and allows her to interact with her audience. Her repertoire covers everything from older rock music to today’s top tunes. She taught herself how to play guitar in high school. When it comes to her singing, she says the patients at Southlake are the first – and last – audience she has sung for, “other than my border collie at home”. Her career goal is to be a police officer, where she hopes to continue to make a difference in the community. Stephanie King Music at Southlake does make a difference to patients and their families, thanks to a group of volunteer minstrels who give of their time and talent. VL VOLUNTEER Life TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE Jack and Sylvia Thompson – Volunteering Together f you come through Southlake’s east entrance on a Friday, likely you will be greeted by courtesy volunteer Jack Thompson. And if you continue down the hall to the gift shop, you probably will be helped by his wife of 58 years, Sylvia Thompson, also a volunteer. The Thompsons are one of many volunteer family combinations at Southlake. And they are delightful. Both Sylvia and Jack are compassionate and down to earth, with a great sense of humour. When asked about what they liked best about volunteering at the hospital, their answers were similar; they both enjoy giving back to the community and interacting with the public. Sylvia tells me the main part of her job – which she thoroughly enjoys – is helping people. Individuals come in to the shop. in all states of mind, she says, often taking time to chat. And when they drop in during treatment or rehab over a period of time, it’s rewarding to see their progress. Last year, 68,374 people were served in the gift shop. Jack loves meeting people, so being a courtesy volunteer is the perfect fit for him. Some visitors just need a quick direction, but others are under more stress, or not very confident about finding their way. Jack sorts out how best to help them, and he is happy to escort them to their destination if they wish. Courtesy volunteers helped 47,769 people last year. He also volunteers at the courtesy desk on Tuesdays, and conducts hospital tours for new employees. He says that hearing their stories and seeing their pleasure at starting a new job is great. Good exercise, too. Jack has made some good friends over 11 years of volunteering and enjoys visiting his best friend Sylvia in the gift shop on Fridays. For the Thompsons, volunteering together is a rewarding experience to share in their 58-year partnership. — Laurie Bowers Photo credit – Janet Rentsch The Community Connection M oyna Fennell has a smile in her voice – and a Scottish lilt – when she calls patients about their upcoming appointments in Diagnostic Imaging (DI). Some patients are nervous about their visits, and Moyna listens to their concerns and answers any questions. She also provides details about arrival time and fasting requirements. In some cases a patient may not be aware of a scheduled appointment, and the phone call ensures they are there for their test. CT scans cost on average $330 to $900 each. “No shows” directly impact wait times and decrease the efficiency of the CT scanner. For some patients who live alone, the friendly call means contact with the outside world and someone to talk to. For most, the connection via telephone helps patients feel comfortable about their appointment. For DI, the personal contact keeps the flow of patients 4 T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T • moving and the work of the technicians more efficient. Moyna has been a Southlake volunteer for over ten years in the Community Connection Program, one of six dedicated volunteers who assist DI and patients with the appointment process. She makes between sixty and eighty phone calls a week; in total, the group makes 8-10,000 calls each year. Initially she was the only volunteer but since then the group has grown, and for five years Moyna has functioned as a volunteer trainer. With the help of Dale Lloyd, her staff liaison, she prepared a binder and checklist with suggested responses other volunteers can use. The binder covers many of the questions patients ask and helps new volunteers make their first calls. It’s also a way for the volunteers (who all work alone) to communicate with each other and Dale via written notes. The work in DI flows more smoothly thanks to Moyna and her crew of volunteers. And the patients feel that Southlake cares. They are not just a number when they come to the hospital. — Janet Rentsch GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS Photo credit – June Yates I • TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE • VOLUNTEER Life S andra Smith is a ‘people person’, well suited to a leadership role involving Our People at Southlake. Recently I had the opportunity to meet her, and hear her thoughts on her new role and plans for the volunteer group. She knows that, in healthcare, people are important. They have an impact on professional practices, and this makes a difference in patient experiences, a primary focus at Southlake. To Sandra, leadership involves developing and building talent, and she intends to build a strong team at Southlake. “We need engaged people”, she says, and we want to retain them. Six months ago she became Chief Human Resources Officer and Vice President Our People. She says Southlake is a “fabulous organization” and she is finding the work exciting. She was attracted to our hospital because of the new role that had been created. In other hospitals she has initiated talent management programs, overseeing volunteer programs as well. Under her wing are Community Resources and the volunteer group. “Our volunteers do a fabulous job”, she says, and recognizes their positive impact on both patient experiences and the staff and physicians they support. She sees the volunteer group as an important part of the hospital team and a much valued resource. Building talent and forming a team means planning ahead and developing strategies, and work has begun on an HR Work Force Plan. To complement it, a Volunteer Work Force Plan is being developed in Community Resources under Manager, Mary Ryan. Mary’s team will be looking at the present volunteer group and projecting needs into the future. Questions that are being asked include: How many volunteers will be needed as we move forward? What do they need? What do volunteers want, what would they like to do – and how do we find those opportunities at Southlake? Sandra looks forward to expanded opportunities and roles for Southlake volunteers. There will be new things to do and more choice, in order to capitalize on the significant skills and expertise available. She sees exciting times ahead for Our People, including our volunteers, and plans to be a regular contributor to this newsletter. — June Yates W Kathy Ferguson, Spiritual Care hen you meet Kathy Ferguson, you notice her friendly, open smile. As one of Southlake’s Spiritual Care volunteers, she drops in to see patients who have requested a visit. People may be far away from home, family or their faith community while in hospital, she explains, and the Spiritual Care program provides patients with support at a time when they might really need it. Even when people are facing major physical challenges, Kathy finds they often are focused on their spiritual wellbeing. When she visits patients, Kathy tries to provide hope, comfort and encouragement. Since Southlake’s Spiritual Care program is multi-faith, a patient may request a visit by a spiritual leader from their own religion. Kathy brought her warmth and experience to the Spiritual Care team seven years ago, having volunteered at Doane House Hospice for twenty years. She has been a patient at the hospital, off and on, for thirty years, so she wanted to give back in return for the care she has received. She is most impressed with Southlake’s commitment to providing spiritual care as part of the healing process, so patients can receive both the physical and spiritual care they need. Spiritual Care volunteers made 11,152 visits last fiscal year and shared 4,359 hours. “Kathy is a dedicated spiritual care volunteer who is always willing to offer emotional and spiritual support to our patients, families, staff and volunteers”, says Vicki Cousins, Coordinator of Spiritual Care. “I am truly grateful for her generous sharing of compassion, commitment and sense of humour.” Kathy loves what she does, loves the hospital and loves the people. She is in the right place. T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T — Laurie Bowers • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS 5 Photo credit – June Yates Photo credit—Corporate Communications More Opportunities for Southlake Volunteers P • TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE An “Unbreakable Bond” at Southlake Village am Brown knew she wanted to volunteer at Southlake Residential Care Village after she retired. For thirty-two years she worked at the Village as a PSW (Personal Support Worker) and now she has her wish. As a volunteer, she transports residents to and from the hair salon at the Village every Thursday morning. And she loves it. Over her years working at the Village, she had formed a strong bond with many of the residents on the second floor, and wanted to maintain the closeness she feels to them. “I’m doing this for me,” she says. Now she is getting to know residents on different floors, and making new friends. To Pam, the Village environment is like a large family and where she wants to be. Having their hair done, particularly for the women residents, gives them a lift. They thoroughly enjoy – and look forward to – the pampering they receive at the salon. Nearly all of them use wheelchairs, so volunteer assistance is important. The hair salon is open four days a week and there is a volunteer for each morning shift. Without their help, Carol the hairdresser would have to bring residents to the salon herself. Wendy Ferguson, Volunteer Coordinator at the Village, says “It is truly heartwarming to have Pam, a former staff person . . . now a volunteer at Southlake Village.” For Wendy, it “proves that working and volunteering at the Village can create an unbreakable bond with the residents . . . I am thrilled she is volunteering with us.” Undoubtedly the Village residents feel the same way. VL — Janet Rentsch Volunteer Paula Cook Named Chair of love lives here Campaign Photo credit Claire Jones, Southlake Foundation P aula Cook was attending the 2013 Southlake Gala when she first heard the plan to build a residential hospice on the Southlake Campus. “I instantly knew this was something I wanted to support,” says Paula. “End of life care is extremely important, but it is missing in our community.” With her eagerness to support the hospice and her extensive fundraising background, Southlake Foundation knew Paula was the ideal person to lead the love lives here campaign cabinet. Bringing ten years of fundraising experience from the United Way of Greater Toronto and two years’ experience as Director of Operations at Mount Sinai Hospital Foundation, Paula’s background gives her the knowledge and understanding to make this campaign a success. As cabinet chair, Paula will be the public face of the love lives here campaign, responsible for its successful completion. She will set the tone and pace of the campaign, working closely with campaign counsel and providing the overall leadership and management of the campaign through the members of the campaign cabinet. Her commitment and dedication will provide inspiration and motivation for the rest of the volunteer leadership. A loyal supporter of Southlake Foundation, Paula offers a unique perspective to her role as chair, using her fundraising background and her experience as a donor. When the hospice is completed, it will welcome 150 volunteers. Southlake Foundation is thrilled to have Paula on board in this volunteer position and she is excited to make this campaign a success! “Being tasked with raising $12 million dollars is a bold goal,” says Paula. “But many hands make light work. I know that we can count on my fellow cabinet members, Southlake Foundation and our community to make this happen!” VL — Jennifer Rae, Coordinator, Philanthropy and Engagement, Southlake Foundation 6 T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS Photo credit – June Yates VOLUNTEER Life TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE • VOLUNTEER Life Making a Splash in the Whipper Billy Watson Pool J Photo credit – June Yates ay Fancie knows what rehabilitation is all about – from the perspective of a patient as well as in his volunteer role in the Whipper Billy Watson Therapeutic Pool at Southlake. In the pool, along with other volunteers, he offers practical help and encouragement to patients on Thursday afternoons. Over the last few years, Jay has had both hips replaced and, this past summer, both knees. His recovery has been impressive, and his personal experience and dedication help make him a valuable resource. Carrie Ann McQuaid, pool coordinator, says “Jay has been a huge asset to us. He is so caring and, because of his surgeries, he can share his rehab experience with the patients”. Jay loves what he does and finds it particularly satisfying to see individuals progress in their rehabilitation. He’s knowledgeable, kind, easy to talk to and actively offers assistance – a gentle man and a gentleman. W And the patients respond. Many of them have had surgeries to hips, knees, back or shoulders; some have chronic conditions or mobility issues. The pool environment is a positive one and it’s social; laughter is heard and friendships are formed. At around 92 degrees F, patients can exercise in the pool without stressing joints, and all the volunteers are supportive. Other patients are, too – they share their stories and benefit from talking about their issues. As one of these patients, I can attest to the value of using the pool, with the strong support of Jay and all the volunteers. To me, our pool is a community treasure. Forty-two individuals volunteer during eight sessions each week, averaging 200 visits. All have CPR and lifesaving training as well as instruction on the exercises used in the pool. “Without our volunteers our program would not be where it is today. They dedicate thousands of hours a year to help adults and children in the pool”, says Carrie Ann, “and I cannot thank them enough”. Soon, Jay will assume a new volunteer role, assisting physiotherapists in the Rehab Department’s gym, helping patients as they work their way through a series of exercises after knee surgery. It seems fitting that he will be able to continue sharing his experience with others, just as he has been doing in the pool. He is a valuable resource and is making a difference. VL — June Yates Volunteer Opinion Survey Update e continue to build on your feedback from the November 2013 Ontario Hospital Association/Professional Administrators of Volunteer Resources-Ontario Volunteer Opinion Survey. On September 30th, the Community Resources Department hosted a Staff Liaison/Volunteer Trainer Education session to look for ways to strengthen volunteer/staff relationships in order to improve the survey team work score from 88.3% to 90.3%. Forty-four staff liaisons and volunteer trainers were in attendance. Key ideas were to find ways to have more fun, and for staff and volunteers to get to know each other better. Community Resources Department staff and volunteers from the Volunteer Leaders’ Council will be meeting with staff liaisons over the next few weeks to see how well they are doing in implementing the ideas and strategies that were discussed. The Community Resources Department will also conduct two short online surveys with all hospital volunteers in November and February so we can track progress. We will keep you posted! VL — Mary Ryan, Manager, Community Resources/Diversity & Inclusivity T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS 7 VOLUNTEER Life • TRANSFORM A LIFE EDUCATE INTRODUCE INSPIRE CELEBRATE INFORM INSPIRE INTRODUCE Transform a Life – Volunteer! Photo credit—Southlake Foundation T VOLUNTEERS ARE HELPING TRANSFORM LIVES AT SOUTHLAKE Southlake volunteers care with passion and commitment. Do you? Volunteer during daytime hours! Join the Southlake Family! CALL 905.895.4521 EXT. 2104 TO REGISTER FOR AN INFORMATION SESSION OR APPLY ONLINE AT SOUTHLAKEREGIONAL.ORG YOU CAN HELP TRANSFORM A LIFE Volunteer Hours — an Update Our goal – to reach 112,500 hours by March 31, 2015 112,500 Hours donated from April 1 to November 30, 2014 81,334 Number of volunteers as at end November, 2014 1055 We are always looking for story ideas. The next issue of Volunteer Life will be distributed Spring 2015. The deadline for submissions is noon on March 30, 2015. Please forward your submissions (Microsoft Word format) or story ideas to Community Resources in the Central Mailroom or via email to Mary Ryan at mryan@southlakeregional.org 8 — Mary Ryan, Manager Community Resources/ Diversity & Inclusivity Volunteer Life Staff Submissions to Volunteer Life 596 Davis Drive, Newmarket L3Y 2P9 he volunteer program at Southlake continues to grow and expand in leaps and bounds. We presently have approximately 50 day time vacancies we are recruiting for, as a result of program expansions and increased demands from our staff for volunteers. These opportunities are located in the hospital, Stronach Regional Cancer Centre and Southlake Residential Care Village. Working with The Foundation’s “Transform a Life campaign”, several brand new volunteer posters are being developed to help with recruitment – see the example on this page. The posters will be displayed in key areas of the hospital, but we will also need your help to spread the word to the people you know and the communities we serve. Posters 8-1/2" x 11" will be available in the Community Resources Department, Stronach Regional Cancer Centre Volunteer Office and Southlake Residential Care Village Volunteer Lounge in January, 2015. When available, we invite you to pick up one or two and post on the notice boards of any groups that you participate in. The posters also will be sent to you electronically so you can share through social media. If you refer someone to us and there is a successful match, your name will be entered in a quarterly draw. The first draw will take place on March 30th, 2015, and two lucky winners will be announced in the April 6th, 2015 weekly volunteer update, “In Touch, In Tune”. 905-895-4521 Managing Editor – Mary Ryan, Editor – June Yates Contributing Writers – Laurie Bowers, Kathryn Henkenhaf and Janet Rentsch Graphic Designer – Cécile Daillie The Southlake Regional Health Centre Southlake Village Volunteer Life is published for our Volunteers by the Community Resources Department. Submissions, including letters to the editor, are welcome. The volunteer editor reserves the right to edit all materials submitted. Opinions expressed in Volunteer Life are those of the authors and do not necessarily represent the views of the Hospital or its administration. Contents of Volunteer Life may not be reproduced without written consent of the Community Resources Department. T R A N S F O R M A L I F E • P U T PA T I E N T S F I R S T • GIVE A DAMN! • PUSH THE ENVELOPE • HONOUR YOUR COMMITMENTS