Crush The Competition: 5 Steps to Grow 10X Their

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"Matt,
your
presentation
wasperson
awesome!
practical and actionable
ideas
about
how of
“If
you’re
going
to hear one
speak this year
on of
entrepreneurship
and how to
make
the most
to
distinguish
my
business
from
my
competition,
and
stand
above.
for the
great
and time
the
your efforts, the person you need to hear is Matt Shoup.
He’s
been Thanks
there, done
that
andstories
in record
,notleH ddoT ot denet s il ev’I .draeh reve ev’I rekaep s t seb eht er’uoy ,ylt senoH“
great
tips."
with record success. And he did it largely in a downturn economy. Great speaker,
great knowledge,
".cikaS eoJ dna yawlE nhoJ
best use of your time.”
atsabuK yeldarB
Carl Gould,Kris
President
Harty
.c n I , s m e t s y S n o i t a l u s n I l a c i n a h c e M
Entrepreneur’s Organization
- New
Jersey
Chapter
Inspirational
Speaker
and
Author
TOPIC 1: “An Entrepreneur’s Guide To Success”
Crush
The Competition: 5 Steps to Grow 10X Their Size in
3-5
Years
with
No Money
Matt shares stories
and lessons
from his entrepreneurial journey beginning
at the age of 9, through growing a multimillion dollar company from only
Message
Summary:
$100 in the
bank (before the age of 30). Matt reflects on his successes,
failures and lessons learned along the way to guide and inspire
Business
is hard,
There is stiff competition, lots of it. Much of the competition is doing
entrepreneurs
toperiod.
success.
a phenomenal job beating you. There is only a limited amount of time to launch your brand,
idea,
innovation,
vision,mission
and company
before
somebody
• Discover
your vision,
and passions,
and
allow theseelse
to does, and does it better than
you,generate
leaving income
you in the dust. This also takes money; money that many entrepreneurs are lacking.
In• this
there are
always
a small
handful
companies
that rise to the occasion. How
Set scenario,
goals to achieve
your
dreams,
and turn
those of
goals
into
do these
“success
stories”
beat all odds? How do they crush the competition and leave them in
daily action
steps
for success
the
dust? How
do they
do it and
beat others
to doing
• Realize
the power
of positive
thinking,
affirmation,
andit? More so, how do they do it with limited
connecting
yourself
otherpower
successful
people
resources,
capital
and with
people
to start?
• Learn how to stand out, be remembered and make a mark
Most
important,
how do youofand
your
company
become
these “success stories”?
• Ascertain
the importance
always
learning,
both
the easyone
wayof
and
the hard way
Matt
knowsthe
the
exactQuit”
answers
to these questions, and is here to share them. In 2005, Matt
• Acquire
“Never
mentality
founded M & E Painting with the only $100 he had left. Six figures in debt, recently “let go”
from the corporate world, and with a family to feed, Matt attacked Northern Colorado with
determination and a formula. The application of this formula resulted in his company to
grow to 10 times the size of his competition. He did so in 4 years with no money and limited
TOPIC 2: “Become
anpeople
Award
Winning
Company”
resources,
connections and
power.
10 years later,
Matt’s competition crushing company
allowed him to walk away from it to pursue his dream to speak. M & E Painting now
Award winning
entrepreneur
Matt
shares
his secrets
on how
to will
win your
company
continues
to succeed
being
runShoup
by his
leadership
team.
Matt
teach
you all prestigious
he did to
awards
and
recognition. Learn how to leverage this recognition to build more name and brand
make
this
happen.
awareness, get free press, connect with influential people and organizations, and attract more
customers
and profits.
Matt’s
presentation
will:
Bizunderstand
Magazine recognized
Matt of
Shoup
as one
of Colorado’s
Topsure
Five you
Mostare
Influential
Young
•Colorado
Help you
the “language
business”
and
how to make
speaking
the
Professionals
in
2010.
He
and
his
company,
M
&
E
Painting,
have
been
nominated
for
and
received
same language with your customers, team members, vendors and everybody you serve.
dozens of other prestigious awards. This recognition has come from organizations like the local
• Teach how humans are motivated and inspired to approach, buy from, respond to, follow
Chamber of Commerce, INC Magazine, Colorado Biz Magazine and Northern Colorado Business
and share your company with everybody they know.
Report. For a full list of awards, visit www.mandepainting.com/awards.php
• Share how to attract your ideal
while
m oc. pand
u o h smost
t t a m .wprofitable
w w • m occustomers
.puohsttam @
t t a m sending your least
ideal “profit suckers” to the competitors.
awards
system
works andinto
howbig
to get
started
applying
and
being nominated
•• Understand
Tell how to how
turn the
your
business
nightmares
referrals
and
profit by
mastering
the art of
the ways
to make
your business
stand
out from
the competition in order to win awards
• Discover
story telling,
ultimate
accountability
and
being
“real”.
skills
for leveraging
awards
and recognition
•• Gain
Sharethe
the
7 simple
steps toyour
receive
millions
of dollars ofto:free advertising, exposure, and
o Grow your
businessfree.
and credibility
brand credibility
absolutely
o Stand
out Way”
from your
• Explain the
“Warrior
and competitors
“Plant Your Flag” concept, to build a company culture and
mentalityo that
will
produce
not
success,
but impact, and a long lasting positive legacy
Hire and retain better just
team
members
and storyo that
will
live
beyond
you
and
your
company.
Attract long term customers and profits
ABOUT MATT:
Matt is a man who wakes up every day with a passion to be the best man, leader,
“Matt is probably the most talented young business leader that I have had the pleasure to work with since
husband,
father,
entrepreneur,
coach,
speaker, author and
acquiring the Northern Colorado
Valpak
franchise
7 years ago.competitor,
One of Matt’s athlete,
most notable
accomplishments
community
member
he
can
be.
Matt
has
some
funny,
encouraging,
is that he has “raised the bar” for standards in the home services industry in Colorado. There is no doubt that inspiring,
and insightful
storiesforfrom
lifetothat
heMatt
would
love to
Matt will be shaping the intense,
business landscape
of our region
manyhis
years
come.
possesses
theshare
talents with you.
to direct business owners to focus on the key aspects of growing their business, and conveys credibility and
Matt’sMatt
purpose
lead,
encourage,
inspire,
and of
engage
to become
trust in his dealings with others.
also hasisato
keen
grasp
of the fundamental
aspects
running aothers
company.
I would highly recommend
Matt Shoup
Shoup Consulting
if you
are adoes
business
lookingreal
to grow.
“
warriors
in alland
aspects
of their lives.
Matt
thisowner
by having
conversations
with
people about stuff that actually matters in life, love and leadership.
Marty Thomas | Franchise Owner
Northern Colorado
Valpakwife, Emily, son, Riley (7), daughter,
Matt lives in Northern Colorado
with his hottie
Hailey (4) and dog, Max.
“It is always a tough job to present to a room full of 400 high school students, so our
choice of presenter was critical to the success of our conference. Feedback from
Some highlights
of his life that are noteworthy, • Was first paid to speak in 2010 (take that Mrs. Gerry!).
students, teachers, and administrators was that this was the best presentation they
encouraging,
funny, at
embarrassing,
and, some • Matt has been featured as a thought leader
have attended
our district competition.”
Tanya Alcaraz
say, pretty cool:
on Colorado
BBC,
Entrepreneur,
INC, Fox Business Center,
DECA
US News and World Report, NBC News, and
I have been
in your presence,
you have
ability to Post.
strike
• A class“Whenever
troublemaker
growing
up, Matt
wasthat uncanny
Huffington
right to the heart of the matter and find a solution or response that is appropriate
constantly
told tosituation,
sit down
andorshut-up.
•faced
In 2010,
for whatever
problem
opportunityHis
that1st
you are
with." Matt and his long time friend Dave got
grade teacher (Mrs. Gerry) once told him she
really frustrated of how drywall texture did not
Rod D. Morrison, AAMS | Financial Advisor
would pay him money to stop talking.
So, heLLCand Dave invented, designed,
Wells work.
Fargo Advisors,
• Borrowed his parent’s lawnmower at the age of
manufactured, patented and are now selling
the best speaker
I’ve ever heard. I’ve listened
Todd Helton,
9 to start“Honestly,
his first you’re
entrepreneurial
venture.
The toPirate
Patch Drywall Texture Repair Tool
John Elway and Joe Sakic."
• Almost got expelled from middle school for
nationwide
on Amazon.com, as well as SherBradley Kubasta
Mechanical
Insulation
Systems,
peddling little brown bags of candy from his
win WilliamsInc.
and Ace Hardware.
locker.
• Can eat a whole box of chocolate covered cherries
• Spent a semester in Alcala de Henares, Spain, in
in one sitting.
2002, while a junior at Colorado State University • Matt loved CSU and his Spain Study Abroad
(CSU).
experience so much, he founded The Matthew
• Married his hottie college sweetheart, Emily, in
P. Shoup Spain Study Abroad Endowed
2004.
Scholarship to assist students passionate
• Founded M & E Painting with the last $100 he had
about studying in Spain.
(he was a stupid six figures in debt) in 2005, 2 hours • Matt and M & E Painting won dozens of business
after getting fired as a loan officer at a local bank
awards from 2009 to 2013 and Matt wrote a
(Matt didn’t like wearing ties anyway).
book to show other entrepreneurs how to do
• Studied and trained Krav Maga (Israeli Hand to
the same in 2011: “Become an Award Winning
Hand Combat) from 2003-2007.
Company”
matt@mattshoup.com
www.mattshoup.com
• Matt grew M & E Painting
to 10x the size of• his
• CSU called Matt the coolest alumni of the last
competitors in four years with little to no resources.
decade in 2012, and gave him a Gold Award.
• Painted someone’s house without asking first. • If Matt hears the song, “Let it Go” one more time,
That someone was pissed!!!
he may go crazy.
• Learned to cook Spanish paella like a boss! No • Matt loves to travel, compete, speak to and
you can not have the recipe.
inspire others all over the world while bringing
• Painted a customer’s baby (also without asking
his family along some of the time.
first). Don’t worry, the baby is okay! Make sure • Matt was sponsored in 2015 by his first local
to ask Matt about this one when he speaks to
company and he plans to have many more
your group or organization.
companies sponsor him and his message in
• Took his first Jiu Jitsu class in 2007, where a
2015. Thanks David Stansfield and Max Muscle!
15-year-old kid half Matt’s size made him cry • Matt is releasing the book “Plant Your Flag:
uncle like a baby. Matt was hooked, and now
The Warrior’s Battle Guide to Life, Love and
holds his purple belt under Royce Gracie.
Leadership” in mid 2015!
• Has competed in 8 Jiu Jitsu tournaments since • Matt has been a member of the Colorado
2008. Plans to compete 8 times in 2015.
chapter of the Entrepreneur’s Organization
• Was asked to speak for the first time in 2008.
(www.EOnetwork.org) since 2008.
matt@mattshoup.com • www.mattshoup.com