taxi advertising

Taxi Advertising
Features and Benefits:
• Taxis go where people go, reaching a local business and tourist audience en route
to and from jobs, meetings, airports, hotels, convention centers, sporting events,
shopping centers and restaurants.
• Taxi Advertising reaches consumers where Billboards may be zoned out.
• Taxi Advertising reaches consumers at or near points of purchase.
• Displays are typically backlit and double sided and because they are mounted at
eye-level, they reach both pedestrian and vehicular traffic.
• Some markets offer three sided roof top displays and or Trunk Display panels.
• Interior displays may be available in some markets.
• Fully-wrapped taxis are becoming a popular media variation. Wrapped taxis use the
same production techniques as fully-wrapped buses.
• Some markets offer digital display technology, adding additional impact and flexibility
to a campaign.
Locations:
• Taxis travel to destinations determined by passenger needs and thus covers a wide
geographic area of a market.
• Taxis are prevalent at airports, bus depots and commuter transit connection
points.
• Heavy concentrations are typically found in downtown areas and business
districts.
• In tourist destination markets, taxis reach consumer places tourist tend to visit.
Production:
• Double sided, backlit rooftop displays are digitally printed or screened on adhesive
back vinyl.
• Three sided roof top displays and trunk displays are typically produced on special
outdoor paper and mounted to cardboard or Styrene.
• A 15% overage on production is recommended in most cases.
Program Length:
• Available in four week increments to long term programs.