3M Unitek Newsletter

December 2014
Issue No. 4
The Wire
3M Unitek Newsletter
Looking towards 2014
As we head towards the end of another
successful year, we would like to take
the opportunity to thank our valued
customers for your support and business
in 2013.
We have launched some exciting new
products into the market this year with
the APC™ Flash-Free Adhesive System
and Unitek™ Gemini SL Self-Ligating
Brackets and we’re looking forward to
continuing our heritage of innovation into
2014 and beyond.
to help drive your business forward,
improve patient care and ensure a bright
and successful future for orthodontics.
We would like to wish you and your
teams an enjoyable break over the
festive period and a prosperous New
Year and we look forward to a continued
partnership with you in 2014.
Des Creighton
Our focus for the coming year will
continue to be on you, our customers, and
on developing solutions and education
3M Unitek General Sales & Marketing
Manager, UK & Ireland
December order dates
The 3M Unitek Offices will be
closed from midday on Monday
23rd December and will reopen on
Thursday 2nd January 2014.
To guarantee despatch and delivery
before Christmas, please ensure
your order reaches us by midday on
Thursday 19th December. We will
be taking orders up until the 23rd
December but these will be delivered
in the New Year.
The 3M Unitek team would like to wish
you a happy and prosperous new year
and look forward to working with you
in 2014.
For any further queries or to place your
order, please contact our Customer
Services Team on 0845 873 4066.
Product Focus
NEW Unitek™ Gemini SL Self-Ligating Brackets
The latest in a series of products to be
launched in 2013, the Unitek™ Gemini SL
Self-Ligating Brackets made their debut
at the British Orthodontic Conference in
September. Already established in other
countries around the world, the brackets
will be a valuable addition to the 3M
Unitek self-ligating portfolio. With their
quality- engineered design and simplicity
of use, the brackets will cater to customers
with a preference for the gated-style SL
appliance.
Unitek Gemini SL brackets offer passive
self-ligation in both the MBT™ and Roth
prescriptions and provide a number of
performance benefits.
To find out more about Unitek
Gemini SL brackets and the fantastic
introductory offers available, contact
your local 3M Unitek representative or
call our Customer Services team on
0845 873 4066.
www.3MUnitek.co.uk/GeminiSL
• Events •
3M Unitek at the British Orthodontic Conference
Another Successful
MBT™ Symposium
3M Unitek was once again in attendance
at the British Orthodontic Conference in
September, held this year in the city of
Manchester. Amongst the products on
show were two of our latest products to
be launched this year, APC™ Flash-Free
Adhesive Coated Appliance System with
Clarity™ ADVANCED Ceramic Brackets
and Unitek™ Gemini SL Self-Ligating
Brackets. Both products were well received
by visitors to the stand and the event
provided a great opportunity to showcase
our latest innovations.
3M Unitek also sponsored the networking
evening at Manchester Town Hall prior to
the conference. The event was very well
attended and offered a great chance for us to
connect with our customers and colleagues
and introduce our new products against a
backdrop of bhangra dancing and jazz music.
We would like to thank all visitors to
the stand this year as well as the British
Orthodontic Society for another wellorganised and engaging event. We are
already looking forward to Edinburgh
2014. In the meantime, don’t forget to check
out the 3M Unitek events page for our full
listing of confirmed dates for 2014, which
will be updated throughout the year on our
website at www.3MUnitek.co.uk/events.
Last month, 3M Unitek hosted the
annual MBT Symposium in London.
The event took place over two days and
was well attended by delegates from the
UK & Ireland, as well as delegates from
throughout Europe. The event featured
lectures from renowned speakers Dr.
Lars Christensen, Dr. Steve Chadwick,
Dr. Colin Melrose and Dr. John Scholey,
which were very well received by the
audience.
Des Creighton, General Sales & Marketing
Manager for 3M Unitek commented, “Our
programme of education and events is an
important part of 3M Unitek’s culture of
connecting and sharing best practice with
the orthodontic community. The event
once again delivered quality expertise
and the feedback from delegates was
excellent.”
The 3M Unitek team would like to thank the
speakers and delegates for their contribution
and attendance at the MBT Symposium and
we look forward to welcoming you to our
events programme in 2014.
The Bridge to Case Acceptance
Lina Craven, Dynamic Perceptions
What is a Treatment Coordinator?
• A TC assumes responsibility for the new
patient process. A good TC will manage
all aspects of the patient journey
from referral to case start and has the
potential to increase your number of
case starts.
You may think the last thing you need
in financially challenging times is a new
member of staff. But think again. In a
difficult financial climate, what a practice
needs in order to thrive and prosper is to
become more efficient, more competitive
and more profitable. One way to do that is
to introduce a Treatment Coordinator (TC)
into the team, or if you already have one,
to offer appropriate training.
A TC is a relatively new role to the UK
market, but in the US where the role is a
central part of any orthodontic practice, it
has added value to the patient experience,
reduced in-chair time and increased case
acceptance. The introduction of a well
trained TC could change your entire
approach to new patient care and potentially
increase your practice profitability.
• The TC is the first point of contact.
People buy from people so the
development of a relationship and
establishing rapport between the TC and
the new patient is crucial to the success
of your conversion from new patient to
start of treatment.
• The TC informally welcomes the new
patient and discusses their requirements
prior to their consultation. This not only
helps to build rapport, but also builds a
better picture of the patient’s needs and
wants.
• It is recommended that TCs are
present at the consultation to listen and
understand clinically what is and isn’t
possible and to allow them to form a
better picture of how they will conduct a
successful case presentation.
• The TC carries out the case presentation.
They will clarify and discuss treatment
options with the patient, showing before
and after photos of similar cases. They
will discuss the informed consent, and
remove any barriers or concerns the
patient may have.
• A TC will also explain the financial
options and find the most suitable
payment method to fit the patient’s needs.
• A TC prepares the ‘walk-out’ pack. The
value of a walk-out pack should not be
under-estimated. It should reflect the values
of the practice, including all information
the patient requires, finance agreement or
contract, diagnostic report, photographs of
the patient (an excellent marketing tool),
informed consent and anything else that
will add value to the consultation.
• A good TC follows up! Too many new
patients are lost due to lack of follow-up.
• A TC also provides monthly information
on patient conversions to assist with
strategic planning. All practices should
have a patient journey tracker.
A Winning Role
Augmenting your team with a well trained
Treatment Coordinator can reap tremendous
rewards for you, the team and your patients.
A TC’s tailored and personal approach to
care, follow-up, and communication with
patients fosters trust and can increase
patient satisfaction and retention.
Want 20% off every Incognito
arch in 2014?
We thought so!
3M Unitek is delighted to launch Incognito™ iClub Rewards
from the 1st January 2014. The initiative offers customers up to
20% discount off every single Incognito and Incognito Lite arch
completed in 2014, amongst other benefits, when you join either
our i20 or i30 clubs.
For more information or to join, please contact your local 3M
Unitek representative or email us at 3MUnitekUK@mmm.com.
*Full terms and conditions and brochure available upon request
Stay up-to-date with our news and offers
For up-to-date information on special offers, events and news, why not
join 3M Unitek online? www.3MUnitek.co.uk OR find 3M Unitek UK on:
• Events •
2014 Calendar of events
3M Unitek Courses and Events
Date(s)
Course Title
Location(s)
Speaker(s)
14th-15th March
Orthodontic Postgraduate Convention
Hilton Paddington Hotel, London
Various
11th-12th April
Incognito™ Certification Course
Istanbul, Turkey
Dr. Modjahedpour
13th-14th June
Incognito™ Certification Course
Barcelona, Spain
Dr. Modjahedpour & Dr. Lawson
th
20 June
Incognito™ Lite Course
3M Centre, Bracknell
Dr. Christensen, Dr. Lawson
20th-21st June
Incognito™ Certification Course
3M Centre, Bracknell
Dr. Christensen, Dr. Lawson
21st June
Incognito™ Assistants Course
3M Centre, Bracknell
Various
th
th
4 -5 July
European Aesthetics Orthodontic Symposium
Copthorne Hotel, Chelsea
Various
25th April
SOS Course
3M Centre, Bracknell
Total Orthodontics
TBC
Incognito™ In-Office Programme
Thames Orthodontics, Surrey
Dr. Paul Ward
TBC
Incognito™ In-Office Programme
Edinburgh Orthodontics, Edinburgh
Dr. Robbie Lawson
TBC
MBT™ In-Office Course
Lars Christensen Orthodontics, Oxford
Dr. Lars Christensen
Course Title
Location(s)
Speaker(s)
25 -29 April
AAO
New Orleans, USA
Various
18th-20th September
British Orthodontic Conference
Edinburgh, UK
Various
General Courses and Events
Date(s)
th
th
Courses and events will be updated on the 3M Unitek
website throughout the year. To see the latest upcoming
events, and to register online, visit www.3MUnitek.co.uk/
events.
For further information, contact our events coordinator on
01509 613602 or by email at pennytolley@mmm.com.
Save the Date
2014 Orthodontic Postgraduate Convention
For the first time in 2014, 3M Unitek will
be running an event aimed at orthodontic
postgraduate students with a focus on
developing their orthodontic career
beyond qualification. The Orthodontic
Postgraduate Convention will take place
on the 14th and 15th March 2014 at the
London Hilton Paddington Hotel.
• Orthodontic Consultant – A career worth
considering?
The conference will feature lectures from
key orthodontic professionals over the two
days and will cover subjects such as:
• Setting up practice and marketing
yourself.
• Running an ethical and profitable
practice;
• Lingual Orthodontics;
• A career in specialist practice and the
interface with therapists;
Tickets for the two-day event cost
£95 and include two full days of
lectures and one night accommodation
with dinner and speaker. For further
information and to book your place,
contact our events coordinator
on 01509 613602 or by email at
pennytolley@mmm.com.
3M Unitek
3M House
Morley Street
Loughborough
Leicestershire, LE11 1EP
Tel: 0845 873 4066
Fax: 01509 613172
Email: 3MUnitekUK@mmm.com
Web: www.3MUnitek.co.uk
3M, Unitek, APC, Clarity and MBT are registered trademarks of the 3M
Company.
Incognito is a trademark of TOP-Service für Lingualtechnik GmbH
Please recycle. Printed in the United Kingdom.
© 3M Unitek 2013. All rights reserved.