Annual Report 2009

Annual Report
2009
Fundación Leer
Annual Report 2009
Administrative Board
Chairman: Félix de Barrio
Deputy Chairman: Eduardo García Mansilla
Treasurer: Elías Mejalelaty
Secretary: Jorge Labanca
Members:
Horacio Diez
Carlos Etcheverrigaray
María Freixas de Braun
Ignacio González García
Fernando Malenchini
Santiago Murtagh
Aldo Sessa
Pedro Simoncini
Mario Vázquez
Acting Members:
Jorge Galperín
Matilde Mejalelaty
Auditor: PriceWaterhouseCoopers
Executive Director: Patricia Mejalelaty
Authorities
Advisory Council
Dr. Pedro Luis Barcia
Engineer Guillermo Battro
Dr. Jaim Etcheverry
Dr. Carlos Floria
Licenciate Víctor García Laredo
Profesor Alfredo van Gelderen
Dr. Mariano Grondona
Dr. Carlos Kaplan
Sr. José Martini
Dr. Manuel Mora y Araujo
Dr. Alejandro Orfila
Sr. Carlos Padula
Sr. Carlos Pla
Sr. Steven Rockefeller
Dr. Julio Saguier
Dra. Carol Sakoian
Profesor Antonio Salonia
Dr. Juan Carlos Tedesco
2
In 1997, Fundación Leer signed a license agreement with Reading is Fundamental, Inc
(RIF)—a non-profit organization that has been working on the promotion of literacy
since 1966. It was thus possible to have their programs working in Argentina, once
they were adapted to the needs of the country.
In 2004, Fundación Leer started to work with the Open Society Institute in order to
implement their Step-by-Step program in Argentina. This program intends to improve
school achievement through learning strategies, which involve the children’s families
in the education process and promote democratic values at schools.
3
Fundación Leer
Annual Report 2009
Fundación Leer
in 2009 figures
Projects
537 educational projects
were carried out in
schools, libraries, soup
kitchens, youth
development centers,
hospitals, foster care
centers and youth
correctional facilities,
located in 220 towns all
over the country.
4
Children and Young
people
139.154 children and
teenagers under the age of 17
participated in Fundación
Leer’s educational projects.
7th National
Reading Marathon
The participation in the 7th
Annual National Reading
Marathon reached to 3,158,887
children, teenagers and adults in
10,793 institutions nationwide.
Distribution of
Books
A total of 133.890 new
literature books was
distributed among children
and participating institutions.
The books were selected by
the communities themselves
to implement Reading Corners
at the schools so that
participating children could
collectively keep and retain
them as well as share them
with their families.
Training of Teachers
1.714 teachers, principals,
librarians, education
promoters, education students,
physicians, nurses, and
volunteers of different
institutions were trained in
order to update their
qualifications for the
promotion of literacy, reading
comprehension, and critical
thinking development.
5
Fundación Leer
Annual Report 2009
We reached Kindergartens with
early literacy projects
In a project with The Walt Disney Company,
Fundación Leer implemented Open Book in ten
Kindergartens in the capital city of Buenos
Aires as well as the province of Buenos Aires.
This initiative made possible the creation of
ten Reading Corners provided with new
literature books for the youngest.
This project received the Gold Award
in Category MD 52 in the Charity
Marketing Campaign of the Festival of
Promotions and Events for Spanish
speaking countries.
Promoting Reading in
Schools
Reading Marathons: continuing
our work at schools
For the fifth consecutive year, together with
Banco Santander Río, Fundación Leer
implemented the Reading Marathon program
in 30 schools from thirteen different provinces.
The program was structured around three book
events related with reading known as
marathons.
The constant work has enabled the schools to
6
consolidate their strategies for literacy
promotion, to enrich their institutional project
in the area of language and to increase the
number of books schools and children receive
to own.
Since 1998, 41.637 children and teenagers have
been awarded 97.032 new literature books
they can keep as their own and more than
41. 776 new books were given to Reading
Corners.
.
We promoted reading
comprehension and critical
thinking
With the support of Dow Argentina, Fundación
Leer implemented the program Reading
Sciences in the provinces of Santa Fe and
Buenos Aires. This program allowed children in
high school to work on different topics related
to ecology and sciences
We worked to develop skills for
life in children
Fundación Leer in partnership with Chevron
Argentina reached more than 2,400 children in
13 different schools in the city of Neuquén and
10 schools in Río Gallegos (Santa Cruz) with
the program “Prepared to Live.”
The project focus on the development of those
skills children need for living, such as
self-esteem, self-awareness, interpersonal
communication, care of the environment, and
decision-making.
The activities were carried out with the support
of a specialist of Fundación Leer and the
utilization of a set of materials especially
designed for teachers and children. The work
was strengthened with the reading of several
literary works and the distribution of 18,. 144
new books on literature for children and youth.
f this
ortance o
p
im
e
h
T
“
t,
aramoun
ial
space is p
be a spec
l
il
w
it
e
sinc
children,
place for
able
ey will be
where th
s in
the book
to enjoy
s”.
quietnes
d
n
a
lm
ca
the
ncipal of
ndaluz, pri n Number
Norma A
rte
l Kinderga
Municipa
car
10 of Bec
7
Fundación Leer
Annual Report 2009
Community Literacy
Programs
Promoting Reading
through Libraries
We strengthen the link between
the libraries and their
communities
In 2009, thanks to the support of La Anónima,
30 libraries and 210 schools, from Buenos
Aires, Chubut, Córdoba, Neuquén, Río Negro,
Santa Cruz, Santa Fe, and Tierra del Fuego, took
part in this program. Thus, 18,000 children
received 10.350 new literature books for
children and youth.
Desafío Leer is an initiative especially designed
to leverage the work from the libraries and
strengthening their link with the community to
increase the number of books children read
throughout the year.
The program used two key elements: a mobile
Reading Corner – “ the Reading Shopping Cart”
– which toured different educational
institutions in each locality and “reading
albums”— printed materials created especially
for the program— for the participant children
to complete.
8
“The
leave kids didn
mov the libra ’t want t
e
o
libra d when ry. I was
being
ry a
m
little
eight
in th ost
b
y
o
e
y sev e
ars o
me a
l
d
n
d
a
ppro en or
said:
Ma’a
ac
´
my d m, ` as if Thank yo hed
to ex oing. I di all this u
w
d
going plain any n’t have ere
t
happ his mer hing: he time
r
him” ily every y way ga kept
t
.
z
hing
Direc
arou ing
t
n
o
d
r
of th
Pub
lic
e
Córd Library, Juan B. A
oba.
Labo
l
ulaye berdi
,
rkshops
get
“The wo
parents
y
n
a
m
was
made
hool. It
c
s
e
h
t
o
e
closer t
bout th
a
lk
a
t
o
g
a way t
f chattin
o
e
c
n
a
t
nd
impor
ildren a
h
c
e
h
t
se
with
m, in ca
e
h
t
o
t
use
reading
w, beca
o
h
w
e
n
nts
they k
he pare
t
f
o
y
it
or
se
the maj
te in the
a
r
e
t
li
il
are
nities”.
Wensel
commu
e Jorge
n of th
Libraria Public Library.
l
Parochia
We took literacy programs to
the rural communities
With the support of the Embassy of
Switzerland, a community literacy and
promotion of reading program was
implemented in the town of San Martín 2,
located at 300 kilometers of the capital of the
province of Formosa.
We created Reading Corners in
libraries
Thanks to the support of Banco Macro, the
Reading Corners in Libraries project was
implemented in the Municipal Library of
Matorrales, located at 100 kilometers from the
city of Córdoba. This was just one of the
sixteen towns that were awarded this benefit
through Banco Macro Bank and Fundación Leer
in 2009.
The project which was meant for children
between 1 and 16 years old, had as its
objective the creation of a Reading Corner
made up of 300 new literature books for
children and young people. The development of
the program encouraged the work of all of the
community in favor of reading.
The library staff had actively participated. With
the help of some parents, neighbors, and
municipal heads they built the Reading Corners
and organized different activities to encourage
reading.
This program allowed the only public library in
town to join schools in the nearby rural
communities with a common goal: to raise
awareness in families about the importance of
reading and of accompanying the children in
their educational processes.
9
Fundación Leer
Annual Report 2009
“ We ta
lk a lot
to pare
and chi
nts
ldren a
bout th
import
e
ance of
listenin
reading
g,
, writin
g
, and
talking
; and al
so abou
way th
t the
e Read
ing Cor
helps u
n
er
s de
skills. W velop these
hen Re
ading D
came, t
ay
he kids
c
ouldn’t
believe
that th
ey wou
take a
ld
book b
ack hom
e.
Neithe
r did th
eir pare
Many o
nts.
f them
returne
the boo
d
k becau
se they
didn’t b
elieve t
h
eir kids
that it
was for
t
h
em! W
are ver
e
y grate
f
u
l
t
Tecpet
o
rol and
the
Fundac
ión”.
Princip
al of th
e Eleme
School
ntary
Numbe
r 435.
We included the families in our
projects
Early Literacy and Family
Literacy Programs
10
In 2009, the project was implemented in two
institutions with the establishment of
Reading Corners and two Reading Days. The
parents participated in three orientation
workshops to support the literacy of their
children.
With the help of Pan American Energy the
program Family of Readers was implemented
in three primary level educational
institutions. As part of this initiative each
institution created its own Reading Corner
with new books for children which could be
taken home. The parents participated in
three workshops on different educational
contents related to family literacy and
reading promotion. Parents also received
brochures and booklets specially prepared by
Fundación Leer.
Through this program a total of 1.171 new
literature books for children and young
people was distributed.
Thanks to this program a total of 1.860 new
literary books for children and young people
was distributed.
Since 2008, Tecpetrol S.A. Sucursal Chubut
supports the implementation of the program
Family of Readers in Kindergartens in
Comodoro Rivadavia in the province of
Chubut.
11
Fundación Leer
Annual Report 2009
We trained in strategies for
attracting people to reading
from the community centers
With the coordination of Cáritas Diocesana San
Miguel, a series of training workshops was
carried out. The workshops were meant for
volunteers devoted to community service in
more than 45 centers, among them soup
kitchens, nurseries, and integration centers. In
the meetings volunteers were offered simple
strategies to get children closer to reading and
to accompany them in the language
development process. The aim was to complete
the job of the volunteers contributing with
theoretical and practical resources to their role
as reading promoters among young children.
Training
We contributed to the updating
of teaching practices
With the support of Toyota Argentina S.A.
eight training workshops for teachers at the
elementary level were given in the town of
Zárate in the province of Buenos Aires. The
main purpose was to update the practices of
teachers in relation to classroom reading and
the specific use of fictional texts. In the
meetings certain conceptual and didactic
aspects were approached. These aspects are
key to enrich the teachers’ work at the time
they introduce fictional texts in the classroom.
The participants could create their first
personal library of children literature,
especially selected by Fundación Leer.
12
p our
pened u
o
n
io
t
c
us
“The sele texts they gave
e
h
tI
minds. T oubt at first, bu
h
ed
made m o to try them wit .
t
t
d
s
e
ta ic
manag
went fan ations
it
d
n
a
sens
the kids
triggered fore with
s
ie
r
o
t
s
The
d be
never ha
ow
they had ted by myself. N
lec
:I
a text se t I chose wrong
a
h
t
ay by
I realize
rried aw
a
c
e
b
lf
let myse gs, by the visual
in
the draw I didn’t prioritize
t
u
b
,
as
thing
ecognize
r
I
y
a
d
o
what t
uality”.
hool
literary q
entary Sc
We implemented training
workshops focused in the
problems of reading
comprehension
With the support of Pan American Energy,in
2009 Fundación Leer carried out in Comodoro
Rivadavia and Trelew (Chubut) a cycle of
training workshops—Reading Comprehension
Clinics—to provide an answer to teachers that
are worried because of children`s low
achievement in this area.
In this way, continuity was given to the project
started in 2008. In its second year, training
was extended to a new town and included not
only to language teachers but also to the
natural science ones. Thanks to this initiative
more than 200 teachers were trained in key
subject and they began to implement the new
work strategies in the classrooms.
s Elem
f Zárate´
Teacher o .
26
Number
13
Fundación Leer
Annual Report 2009
“In the c
ourse I f
elt guid
while le
ed
arning. T
here wa
always f
s
eedback
f
r
o
m
tutor an
the
d his or
h
e
r
constan
encoura
t
gement
.
H
e
or she
also help
ed a lot
in sharin
experien
g
ces in th
e forum
s”.
Virginia
Videla, f
rom the
Madryn
Puerto
School N
umber 1
Chubut.
10 in
the program was initially implemented in 25
schools of different localities nation-wide.
A tutor accompanied the teachers and principals who also attended an in-person meeting
and received 100 new children’s literature
books.
Gallery ofAuthors
Again this year, Fundación Leer together with
Fundación Telefónica, developed the program
Gallery of Authors, a virtual space devoted to
children’s literature. In 2009, Perla Suez and
Laura Devetach were incorporated to the
website.
Fundación Leer
in the web
We carried out a self-evaluation
program to improve the
teacher’s work strategies
We carried out training courses
online
With the support of the Open Society Institute, Fundación Leer launched its first training
course online totally based on internet and
designed for elementary school teachers who
wanted to improve their techniques in the
fields of reading comprehension and critical
thinking.
In this virtual campus, more than 30 teachers
14
were tutored by members of Fundación, who
facilitated the incorporation of theoretical
contents and the carrying out of activities.
Throughout the process the participants were
offered theoretical and practical inputs for
teaching based on active methods and in the
proposals of cooperative learning.
The teachers received, in addition, 500
children’s literature books, which they used to
take the proposed strategies to their classrooms.
With the help of The Tinker Foundation,the
Program Reading Online - Selfevaluation,
resources and exchanges- was implemented.
This initiative intends to improve the working
strategies for the teaching of reading, by
means of self-evaluation and access to guidance criteria which will allow better practices.
For more information:
http://educared.org.ar/galeríadeautores
Kidsmart -Little Explorer
Thanks to the alliance established with IBM
Argentina, Fundación Leer coordinated the
program Kidsmart - Little Explorer. In 2009, 24
institutions participated from both the province and capital city of Buenos Aires.
Using an Internet platform for interchange
between educators and giving access to theoretical documents, work manuals and videos,
15
Fundación Leer
Annual Report 2009
We established alliances to improve education
quality in Montecarlo, Misiones
Thanks to the collaboration of UBS Optimus
Foundation and the partnership established
with the Municipality of Montecarlo and the
Teacher Association, it was possible to work
for a second year in the Program for the
Expansion of Education Quality in the town of
Montecarlo.
Thanks to this, Fundación Leer was able to
expand the model of education quality to the
Municipality of Montecarlo; this partnership
produced as a result the building of a capacity
both in the Municipality and in the local
Teacher Association.
Signing a cooperation agreement with
Fundación Leer and creating a training office in
the Municipality, the town council of
Montecarlo intends to be leading a process,
which will span the totality of educational
institutions.
Fundación Leer not only certified the Teacher
Association and a group of teachers from the
area to deliver some of their training courses in
the locality, but also supported the Teacher
Association to devise a strategic plan and a
series of services for the schools.
Alliances with Authorities
We worked together with the Ministry of Education of Tierra del Fuego
Thanks to the support of Apache Argentina,
Fundación Leer could answer the request of
the Department of Teacher Training of the
Ministry of Education of Tierra del Fuego and
managed to train a group of thirty school
librarians in the city of Río Grande.
The participants welcome the new strategies
used to read to children. During four intensive
training days they analyzed specific problems
related to the decisions made by promoters on
children’s literature.
16
They also considered their own reading
practices and examined the influence of their
choices in reading practices and
recommendations made to young readers. The
participants were able to evaluate and update
their practices and know-how according to the
pertinent criteria for choosing books for
children.
17
Fundación Leer
Annual Report 2009
Support from personal donors
Beyond the
Educational Programs
In 2009 the partnership between personal
donors and Fundación Leer made possible that
thousands of children from the country had
access to new literature books and could
participate in activities that motivate reading.
Our Personal Donors supported
their home cities
Writing Competitions
Thanks to Jimena Zuñiga and to Alejandra
Arata, two reading promotion programs were
carried out in 2009 in the province of Córdoba.
Writing and care of the Environment. When
Earth, the first film by DISNEYNATURE
premiered, Fundación Leer carried out a
writing contest, Todos por la Tierra for
children and teenagers between 9 and 17
years of age. More than 3.000 children
participated and presented texts written
based on research of key subjects for the
future of our planet.
Cinema and Literature. When Disney/Pixar
launched the movie Up, Fundación Leer invited
children 8 to 14 years old to participate in the
contest Leer y Crear. A dream made reality.
The aim was to write a literary text based on
the central themes of the movie.
Likewise, at the time of the Disney premiere
of A Christmas Carol, Fábrica de Fantasmas
was launched for children 10 to 17 years old,
with the aim to write a literary texts, based
on A Christmas Carol by Charles Dickens.
The contests—which were publicized among
18
Alejandra Arata chose to support the locality
of Despeñadero, where her father had been
born. She donated a reading corner to the
town library, provided with new books and
also offered the library the possibility to start
working jointly with other institutions in the
area.
Personal
Donations
of funds, through informal meetings. More
than 352 personal donors in countries like the
United States, the Netherlands, and Argentina
were mobilized in support of Fundación Leer
carrying out luncheons, dinners, and shows.
We managed to get a space in
Global Giving
In less than two weeks, thanks to the
collaboration of more than 85 donors,
Fundación Leer managed to get a permanent
space in Global Giving, the international portal
from where donors from all over the world
support solidarity projects.
schools and teachers—had the objective of
raising the interest of children about writing.
Basis, slogans, and resources were made known
to teachers also through websites.
On her part, Jimena Zuñiga, continues
supporting the Foundation and the locality of
Río Segundo, her homeland. There, thanks to
her support, the Center for Family & Child
Support was able to start enjoying the magic
of books
The winners received attractive awards—300
new books to create Reading Corners at their
schools and special advice for their teachers.
We took part in the
HelpArgentina Nights
With the amounts donated, a training session
was organized in the rural school of Uquía in
the province of Jujuy and the creation of
Reading Corner was supported with new books
for more than two hundred children and their
families. To have a space in this platform
means to open new channels for Fundación
Leer to receive donations from all over the
world.
Fundación Leer took part of HelpArgentina
Nights, an initiative that encourages civilian
participation and decentralizes the collection
More information:
http://www.globalgiving.org/projects/library-fo
r-indigenous-wichi-kids-in-rural-salta/
19
Fundación Leer
Annual Report 2009
7th Annual National Reading Marathon
More than 3.000.000
children, teenagers
and adults participated
nation-wide
The 7th Annual National
Reading Marathon was made
possible by:
On October 2, 2009 under the motto, “My
family, my world. Stories to discover, rescue,
read and share,” the 7th Annual National
Reading Marathon was carried out. It is an
educational event of a free and noncompetitive nature, so that the children from
all over the country can enjoy books and
reading for pleasure.
Main Sponsors:
The 7th Annual National Reading Marathon
merited 16 statements of Educational Interest
and the support of the National Ministry of
Education, the city of Buenos Aires and the
governments of provinces and municipalities.
Eighty Reading Corners with 200 new books
were randomly awarded among the
participating institutions that have filled in
the questionnaire “Our Marathon”.
Sponsors:
Publishing Companies:
A-Z Editora S.A., Ediciones Colihue S.R.L., Ediciones de la Flor S.R.L., Ediciones del Eclipse,
Ediciones Iamiqué, Ediciones SM Argentina, Editorial Albatros S.A.I.C., Editorial Andrés Bello
Argentina S.A., Editorial Guadal S.A., Editorial Sigmar S.A.C.E.I., Grupo Editor Planeta, Grupo
Editorial Norma, Grupo Santillana Argentina, Puerto de Palos S.A. Casa de Ediciones, Random
House Mondadori Argentina.
20
21
Fundación Leer
Annual Report 2009
The main event of the National Reading Marathon was made
possible by:
Marathon main
event at the zoo
The main event took place in the Buenos Aires
Zoo. There, more than 700 children visited 21
reading stands. Each one of them had special
attractions with the presence of the children´s
favorite authors and cultural figures that read
along with the children.
with the children the reading of a story. Among
other personalities, we saw National Minister
of Education, Professor Alberto Estanislao
Sileoni; the graphic artist of comics Nik, who
was the godfather of the marathon; the author
Ana María Shua and writers like Pablo
Bernasconi and Ricardo Mariño.
The event was conducted by Fernando Bravo
and the well known writer, Canela, who shared
22
23
Fundación Leer
Annual Report 2009
Fundación Leer and Editorial
Albatros in the Book Fair
For the 35th International Book Fair of Buenos
Aires, Fundación Leer and Editorial Albatros
carried out three Narration Workshops for
younger children. In addition, Editorial
Albatros donated a percentage of all the sales
made during the fair in order to built a
Reading Corner in an institution.
Avant Premières of “UP” and
“A CHRISTMAS CAROL” to
help Fundación Leer
New Alliances
Magneto, Nik and Gaturro
helped Fundación Leer
The graphic artist Nik signed T-Shirts printed
with his character, Gaturro, in one of the
Buenos Aires shops of the Magneto firm in
support of Fundación Leer. In addition, during
November and December the T-Shirts were for
sale in all of Magneto shops. A percentage of
the purchase price of each T-Shirt was donated
to Fundación Leer.
24
The Walt Disney Company granted us the
benefit of arranging the avant premières of
two new Disney releases: “A CHRISTMAS
CAROL” based on A Christmas Carol by
Charles Dickens and “UP” by Disney &
Pixar.
25
Fundación Leer
Annual Report 2009
Volunteers at
Fundación Leer
Volunteers from all over the
country joined in support of our
literacy endeavor
Thanks to the commitment of the volunteers
who each day come to Fundación Leer office
and of those who collaborate at a distance, it
was possible to promote our mission in
socio-cultural events such us:
35th Annual International Book Fair of
Buenos Aires
12th International Seminar on Learning
and Solidarity Service organized by the
National Program on learning and
solidarity service of the Ministry of
Education.
Avant Première of “Up” in Recoleta, City
of Buenos Aires.
Avant Première of “A Christmas Carol” in
Palermo, City of Buenos Aires.
7th Annual National Reading Marathon in
zoo, City of Buenos Aires
26
Corporate Volunteers
Corporate volunteers from Banco Santander
Río supported 15 educational institutions
which benefit from the Reading marathon
programs, implemented by the bank jointly
with Fundación Leer for the five years now.
During the Solidarity Day the managers of
different bank offices and members of their
team read side by side with children in the
first grade and then carried out some creative
activities. Later, 450 new children’s literature
books were distributed which the children
took home as their own.
Thanks to the support of corporate volunteers
from Verizon Business, a Reading Corner was
implemented at the Normal Superior School
Number 2 “Mariano Acosta” in the city of
Buenos Aires for the benefit of more than 800
children.
JPMorgan Chase Bank participated in the
program of corporate volunteers. Six visits
were made to Kindergarten Number 2 in the
City of Buenos Aires to implement the
“Story-Teller Pal” program for the benefit
90 children. In each of the visits they read to
the children and gave out the book read to
the school. In the last visit, each child was
given a book to keep.
A group of corporate volunteers from Aluar
Alumnio Argentino shared reading as well as
art activities at the 7th Annual National
Reading Marathon. This initiative benefited
450 first graders and preschoolers in Centers
for Youth Development in the City of Puerto
Madryn in Chubut
Corporate volunteers from Motorola
implemented the “Story-Teller Pal” program in
the Number 6 School of Vicente López in the
province of Buenos Aires. Six visits were made
to the children who also received new books
to keep.
Alcatel-Lucent Argentina took part in the
program of corporate volunteers fixing a
certain space to convert it into a Reading
Corner and a Computer Lab for Kindergarten
Number 10 located in Villa 21-24, a shanty
town in the City of Buenos Aires.
volunteers from Banco Patagonia.
Corporate volunteers from the Citi
Foundation participated in the
implementation of two Reading Corners, one
in School Number 27 “Jorge J. Hall”, and the
other in School Number 17 “República de
Paraguay ” both in Boulogne, province of
Buenos Aires, which benefitted 420 children.
A group of corporate volunteers from Sugar &
Spice and other of student volunteers from
the Education Sciences Department of
Universidad Católica Argentina participated
in the establishment of Reading Corners in the
Community School “Filii Dei”, located in Villa
31 in Retiro, Buenos Aires. This last Reading
Corner was funded through personal
donations made during the 2008
HelpArgentina Nights earmarked for
Fundación Leer.
The Community Kindergarten “Hormiguitas”
in Villa Martelli, province of Buenos Aires,
was awarded a Reading Corner thanks to the
support of a group of fifty corporate
27
Fundación Leer
Annual Report 2009
Los Principios of Salta
Newspaper, December 2009
Nueva Era Newspaper,
June 2009
Billiken Magazine,
October 2009
Veintitres Magazine,
October 2009
La Prensa Newspaper,
October 2009
Clarín Newspaper,
October 2009
Fundación Leer
in the Press
Fundación Leer was widely
recognized in graphic, radio
and audiovisual media from all
over the country
La Nación Newspaper,
October 2009
28
La Gaceta de Tucumán,
October 2009
Genios Magazine,
March 2009
Tendencia Magazine,
November 2009
La Nación Newspaper,
September 2009
Page 12 Newspaper,
June 2009
La Nación Newspaper,
July 2009
29
Fundación Leer
Memoria 2009
Patrons of
Fundación Leer
Acknowledgements
Carol Rasco, Presidente y Directora Ejecutiva,
RIF
Sarah Klauss, Open Society Institute
Svetlana Batrak, Open Society Institute
Dawn Tankersley, International Step by Step
Association
Embajadora Vilma Socorro Martínez,
Embajada de Estados Unidos en Argentina
Francisco Almeida
Paula Aniasi
Ricardo Arqués
Juan José Badano
Pedro Luis Barcia
Adela Basch
Pablo Bernasconi
Osvaldo Blanco
Ana María Bovo
Federico Braun
Fernando Bravo
Canela
Laura Alejandra Castelli
Guillermo Catalano
Graciela Crespo
Carlos Etcheverrigaray
María Freixas de Braun
Gustavo Canevaro
Milva Castelini
Sonia Cavallo
Alberto Colinas
Alan Crawford
Luis Capua
Pablo De Santis
Laura Devetach
Ana María Díaz
Horacio Diez
Mariano Dorfman
Cristian Dzwonik – NIK
Margarita Eggers Lan
Wenceslao Esponda
María Inés Falconi
Fred Phillips
Isabel Friz
Cynthia García
Alberto García Hamilton
30
Alfredo Van Gelderen
Pablo Gianella
Patricio Guitart
Gerardo Gustavo Kabbache
Claudio Ipolitti
Gustavo Koniczer
Federico Krum
Jorge Labanca
Miguel A. Laruffa
Axel Leidi
Clara Levín
Fernando Malenquini
Silvana Marcovich
Rafael Manzano Torrá
Domingo Marra
Ricardo Mariño
Francisco Mármol
Alejandra Marsilla
Claudia Marsó
Fabiana Mejalelaty
Víctor Hugo Morales
Mariel Morita
Norberto Morita
Santiago Murtagh
Santiago Murman
Florencia Nizzoli
Héctor Parreira
Carlos Pla
José Pochat
Iván Racedo
Alejandro Raffo
Cristina Ramos
Paula Ramos
Andrea Recagno
Gustavo Roldán
Julio Saguier
Antonio Salonia
Enrique Schcolnik
Tito Schuticchio
Ana María Shua
Aldo Sessa
Luis Sessa
Ana María Shua
Pedro Simoncini
Pilar Smith
Jorge Stheson
Jaime Subirá
Perla Suez
Juan Carlos Tedesco
Charles Temple
Flavia Tomaello
Mariano C. Tomatis
Adriana Turek
Esteban Valentino
Felipe Videla
Valeria Vivan
Víctor Zapiola
Noris Zerdá
We would like to thank the educational authorities and the teachers who opened their
doors to us, so we could contribute from our institution towards the betterment of our
children’s literacy nationwide. We thank those entities, companies, publishing houses, and
foundations that joined us and supported us, thus enabling us to develop and implement
our programs. We also want to thank each volunteer and donor for their commitment and
generosity. Special thanks go to all members of the Fundación Leer team.
We thank the following companies and organizations for
the support received throughout 2008 and 2009:
Asociación de Mujeres Americanas de
Buenos Aires
ABN AMRO Bank N.V.
AESA Buenos Aires
Amauta-spanish school
Alcatel-Lucent Argentina
Alcoa C.S.I. Argentina
Aluar Aluminio Argentino S.A.I.C.
Apache Energía Argentina S.R.L.
Banco Comafi
Banco Macro S.A.
Banco Patagonia S.A.
Banco Santander Río S.A.
Boehringer- Ingelheim
Cannon Argentina S.A.
Chevron Argentina S.R.L.
Citi Foundation
Citibank, N.A.
Coolmedia S.A.
Culligan Argentina S.A.
Diario Clarín
Diario La Nación
Editorial Albatros S.A.I.C.
Embajada de Canadá en Argentina
Embajada de los Estados Unidos de América
en Argentina
Embajada de Nueva Zelandia - Buenos Aires
Embajada de Suiza
Energía & Soluciones S.A.
Estancia La Martina S.A.
Fondation Air France
Fundación Alcoa
Fundación Diario La Nación
Fundación Hermanos Agustín y Enrique
Rocca
Fundación Mapfre
Fundación Noble
Fundación Telefónica de Argentina
FutureBrand Argentina
GlaxoSmithkline Argentina S.A.
Grupo Papel Misionero - Zucamor
Hijas de Juan A. Harriet S.A.
Hope for Children
HSBC Argentina Holding S.A.
IBM Argentina S.A.
JPMorganChase Bank
JPMorganChase Foundation
La Imprenta Wingord S.A.
Minera Alumbrera Limited
Ministerio de Educación de la Nación
Monsanto Argentina S.A.
Monsanto Fund
Motorola Argentina S.A.
OCA - Organización Coordinadora
Argentina S.A.
Open Institute of Development
Open Society Foundation London
Open Society Institute
Operation Canasta - Asociacion del exterior
Pan American Development Foundation
(PADF)
Pan American Energy LLC
Plásticos Clauser S.R.L.
PriceWaterhouseCoopers
Reach Out and Read National Center
Reading Is Fundamental, Inc.
Red Solidaria
Rousselot Argentina S.A.
S.A. Importadora y Exportadora de la
Patagonia
San Enrique Petrolera S.A.
Symnetics Argentina
Sugar & Spice S.R.L.
Tecpetrol S.A.
TenarisSiderca
Tener S.A.
The Resource Foundation
The Tinker Foundation Inc.
The Walt Disney Company (Argentina)
Tito González S.A.C. y F.
Tito Scuticchio - Disc Jockey
Total Austral S.A. Sucursal Argentina
Toyota Argentina S.A.
UBS Optimus Foundation
UPS de Argentina S.A.
UPS Foundation
Verizon Business
Western Union Financial Services Argentina
Western Union Foundation
Wunderman - Young & Rubicam
31
Fundación Leer
Annual Report 2009
Supporters of the 7th Annual
National Reading Marathon
Main Sponsors
A.D.I.R.A.
Aluar Aluminio Argentino S.A.I.C.
Asociación Civil Contenidos - medios y
sociedad
Atacama S.A. de Publicidad
Atento Argentina
Banco Comafi
Banco Galicia
Chevron Argentina
Culligan Argentina S.A.
Embajada de los Estados Unidos de América
en Argentina
Fundación Andreani
Fundación Diario La Nación
Fundación Noble
Fundación Torneos y Competencias para la
Educación
Mediaview
Minera Alumbrera Limited
PC Vía Pública
Publiaceras
Publicidad Sarmiento S.A.
S.A. Importadora y Exportadora de la
Patagonia
Spinazzola - Vía Pública
Syncromind
Tecpetrol
Vía Pública Patagónica S.A.
Sponsors
Apache Energía Argentina S.R.L.
Banco Santander Río S.A.
Cámara Argentina de Publicaciones
32
Cámara Argentina del Libro
Contacto Solidario
Dow Argentina
HSBC Argentina Holding S.A.
TenarisSiat
Transportadora de Gas del Sur S.A.
Sponsor of the National
Marathon at the Zoo in
the city of Buenos Aires
Ediciones del Eclipse
Ediciones SM Argentina
Editorial Andrés Bello Argentina S.A.
Editorial de Comunicaciones Públicas S.A.
Editorial Guadal S.A.
Editorial Sigmar S.A.C.I.
Fondo de Cultura Económica
Fundación Deloitte
GlaxoSmithkline Argentina S.A.
Grupo Santillana Argentina
Jardín Zoológico de la Ciudad de Buenos
Aires
Kapelusz Ediciones S.A.
Malba - Fundación Costantini
Ministerio de Educación de la Nación
Mirinda
Pepsi
Plan Lectura del Ministerio de Educación de
la Nación
Random House Mondadori
Sessa Editores
Sugar & Spice S.R.L.
Tito Scuticchio - DJ S.R.L.
Contributors to the 7th
National Reading
Marathon
ARBIA (Asociación de Radios Bonaerenses y
del Interior de la República Argentina)
ARPA (Asociación de Radiodifusoras Privadas
de Argentina)
ATVC
A-Z Editora
Bacigaluppi Hnos.
Canal 26
Canal 7
Disney Channel
DYN
Ediciones Colihue S.R.L.
Ediciones de la Flor S.R.L.
Ediciones del Eclipse
Ediciones Iamiqué
Ediciones SM Argentina
Editorial Albatros S.A.I.C.
Editorial Andrés Bello Argentina S.A.
Editorial Guadal S.A.
Editorial Sigmar S.A.C.e.I.
Escribanía Esponda
Fundación Schcolnik
Grupo Editor Planeta
Grupo Macmillan
Grupo Santillana Argentina
Kapelusz Ediciones S.A.
Pearson Education S.A.
Random House Mondadori Argentina
33
Fundación Leer
Annual Report 2009
Contributions
Contributions from the
2009 provided by
Publishing Companies
Aique Grupo Editor S.A.
A-Z Editora S.A.
Ediciones Colihue S.R.L.
Ediciones de la Flor S.R.L.
Ediciones del Eclipse S.R.L.
Ediciones Iamiqué S.A.
Ediciones Santillana S.A.
Ediciones SM S.A.
Editorial Albatros S.A.C.I.
Editorial Andrés Bello Argentina S.A.
Editorial Atlántida S.A.
Editorial Guadal S.A.
Editorial Sigmar S.A.C. e I.
Editorial Sudamericana S.A.
Fundación Edelvives
Grupo Macmillan - Sellos Estrada y Puerto de
Palos
Grupo Ilhsa S.A.
Kapelusz Editora S.A.
Contributions in kind
2009
A.D.I.R.A. (Asociación de Diarios del Interior
de la República Argentina)
A.R.B.I.A. Asociación de Radiodifusoras
Privadas de Argentina
A.R.P.A. (Asociación de Radiodifusoras
Privadas de Argentina)
A.T.V.C. Asociación Argentina de Televisión
por Cable
Agencia de Noticias CBA
Agencia Hoy
Alejandro Raffo
América 2
Análisis Digital
Asociación Civil Contenidos - medios y
sociedad
Atacama S.A. de Publicidad
Atento Argentina
ATVC
AYSA
A-Z Editora S.A.
C5N
Cámara Argentina de Publicaciones
Canal 11 de Salta
Canal 13 de Ciudad de Buenos Aires
Canal 13 de Santa Fé
Canal 26
Canal 5 de Rosario
Canal 7
Canal 8 de Córdoba
34
Canal 8 de Mar del Plata
Canal 8 de Tucumán
Canal 9 de Bahía Blanca
Canela
Casa Natura
Chicos a bordo
Clara Levín
Clarín.com
Comandante Antártico de Ejército
Contacto Solidario
CoolMedia
Cresko S.A. Junto a Magneto
Culligan Argentina S.A.
Diario Clarín
Diario de Cuyo San Juan
Diario de Madryn
Diario de Paraná
Diario El Federal
Diario El Heraldo
Diario El Patagónico
Diario El Santa Cruceño
Diario El Sureño
Diario El Tribuno de Salta
Diario El Tribuno de Tucumán
Diario La Capital de Mar del Plata
Diario La Gaceta de Tucumán
Diario La Mañana de Bolivar
Diario La Opinión
Diario La República de Corrientes
Diario Nuevo Diario de Sgo. Del Estero
Diario Primera Fuente de Tucumán
DIB (Diarios Bonaerenses)
Disney Channel
DyN - Agencia de Diarios y Noticias
Ecoclubes Argentina
Ediciones Colihue S.R.L.
Ediciones de la Flor
Ediciones del Eclipse
Ediciones Iamiqué
Ediciones SM S.A.
Editorial Albatros S.A.C.I.
Editorial Andrés Bello Argentina S.A.
Editorial de Comunicaciones Públicas S.A.
(Very Important People)
Editorial Guadal S.A.
Editorial Random House Mondadori
Editorial Sigmar S.A.C.I.
El Patagónico de Chubut
Elías Mejalelaty
Embajada de los Estados Unidos de América
en Argentina
Escribanía Esponda
Estudio Labanca & Asociados
Félix de Barrio
Fernando Bravo
Flia. Mejalelaty
Fondo de Cultura Económica de Argentina
S.A.
Fundación Andreani
Fundación Diario La Nación y Diario La Nación
Fundación Noble
Fundación Schcolnik
Futurebrand Argentina
Grupo Editorial Planeta
Grupo Macmillan con sus sellos Estrada y
Puerto de Palos
Grupo Santillana Argentina
HelpArgentina
HSBC Argentina Holdings S.A.
Inforosario.com
Kapelusz Editora S.A.
Kidsnews
La Anónima (S.A. Importadora y Exportadora
de la Patagonia)
La Capital Net
La Imprenta Wingord
La Mañana de Bolivar
La Nación on line
Laura Devetach
Malba - Fundación Costantini
Mediaview
Microsoft Community Affairs
Migal Publicidad
Ministerio de Educación de la Nación. Plan de
lectura
NIK
Norte Misionero
Noti Rosario
Nueva Rioja
OCA
PC Vía Pública
Pearson Education
Pepsi - Mirinda
Pepsico
Plan de Lectura - Ministerio de Educación de la
Nación
Plásticos Clauser S.R.L.
Publiaceras
Radio Continental
Radio Mitre
Revista Enfoques Positivos
Revista Hacer Familia
Revista IDEA
Revista Impaciente Espera
Revista Intercole
Revista Mujer Única
Revista Mundo Chicos
Ricardo Mariño
Rosario Net
Sarmiento Publicidad Exterior
Sessa Editores
Sociedad Argentina de Pediatría
Spinazzola Vía Pública
Sugar & Spice
Symnetics Argentina
Syncromind
Telefe Noticias
Terminal Saldias
The Disney Walt Company
Tito Scuticchio - Disc Jockey
TN
Total Austral S.A.
UPS de Argentina
Vía Pública Patagonica S.A.
Vida Positiva
Zoo de Buenos Aires
Contributions from
personal Donors
Jackie Abadi
Teresa Aberastury
Pablo Ader
Dora Alberro
Gabriela Alf Rovere
Gabriela Altamira
Juan Pablo Albertoni
Alicia Almeida
Otero Alvarez
Sergio Andrighetti
Hilda Arnejo González
Maged Atiya
Monica Aufiero
Teresa Ayerza
Soledad Giselle Barraza
Javier Barrios Natera
Neda Behrouzi
Victoria Bembibre
Juan P. Benitez
Jenny Bergner
Agustina Betolaza
Verónica Bindi
Familia Blanco
Guido Matías Bochi
Federico Braun
Nicolas Braun
Osvaldo Boymorto
Laura Calderón
Carolina Candia
Alberto Carlocchia
Pablo Cavallero
Fabiana Clauser
Paula Alejandra Clemata
Betina Colavecchia
Agustina Contreras
Alexandra Judith Correa
Rosalia Cortes
Fabián Damiani
Félix de Barrio
Marcela de Barrio
María Laura Dedé
Santiago Dellepiane
María Inés Desposito
Ana María Díaz
Sandra Díaz
María Julia Díaz Falú
Jon Dressner
Mercedes Elizagaray
Belén Elizalde
Federico Damián Espinosa
Carlos Etcheverrigaray
María Gabriela Faenza
Juan Carlos Fernández
Patricio Ferro
Adriana Finotto
Nora G. Fiorini
Virginia Freddolino
Gloria Freixas
María Freixas de Braun
Jorge Galperín
Marcelo Galperín
Eduardo García Mansilla
Laura Soledad González
Juan Martín González Pita
Margarita Goyheneix de Abelleyra
Carlos Grimm
Luciano Grisenti
Carina Grosso
Viviana Gullas
Julia Gabriela Gutiérrez
Noel Grigera
Verónica Guerrero
Verónica Hales
Anne Herbet-Pain
Berrnard Hermetz
Cecile Hermetz
Corinne Hildering
Silvina Hojman Madanes
Patricio Horishnik
Astrid Jacob
Nathalie Jarast
Enrique Jaratz
Oscar Jaratz
Mariana Jasper
Mirta Jordan
Corina Kierulf
Federico Krum
Lucrecia Lacroze
Lucas Lagos
Carole Layaz
Dolores Lavaque
Alejandra Ledesma
Renata Alonso Lemos
Isabel Listre
María López
Paz Lucero
Elena Malenchini
Fernando Malenchini
Silvia Marcachini
Silvina Marcachini
Lorena Maurielo
Arnaldo Manuel Listre
Alejandra Mejalelaty de Ader
Elías Mejalelaty
Elías Mejalelaty in memoria de Nelly Connio
de Sessa
Fabiana Mejalelaty
Matilde Mejalelaty
Mario Mejalelaty
Patricia Viviana Mejalelaty
Patricia Viviana Mejalelaty in memoria de
Lidia M. Chattah de Mejalelaty
Rebeca I. Mejalelaty de Imash
Téofilo Mejalelaty
Téofilo Mejalelaty in memoria de Rebeca I. de
Mejalelaty
Magdalena Mendez Ribas
Mercedes Mendez Ribas
Milagros Mendez Ribas
María Miguens
Florencia Mizraji
María Elsa Molinero
Ana Monsegur
Mariel Morita
Mariana Moules
Ricardo Murtagh
Santiago Murtagh
Trifon Natsis
Jean Yves Nau
Alina Niveyro
Manuel Ocampo
Maria José Oliver
María del Carmen Otero
Ana Pedernera
Fred Phillips
Francoise Piccato
Viviana Picco
Patricia Silvia Pina
Isabel Pita
Carlos Alberto Pla
Cecilia Pla
Roberto Armando Pla
Carmen A. de Polledo
Verónica Pueyrredón
María Cecilia Quiñones
Alejandra Rappazzini
Leonor María Repetto
Patricia Rico Florez
Julieta Rivetti
Sergio Rubinowicz
Patricia Sdrigoti
Melisa Sottile
Martín Spurio Rodrigo
Alejandra Ruiz
Sonia Runde
Florencia Sánchez
Silvia Sánchez
Claudio Saladino
Yael Sardaños
Ivana Scagliusi
Lucia Schleich
Elena Scott
Silvia Segalowicz
Marcela Sisto
José Luis Supino
Lauren Teegarden
Gabriela Tozzi
Verónica Mitko Ustzer
Karina Váldez
Judith Verbeij
María Sol Vieiro
Jimena Zuniga
35
Fundación Leer
Annual Report 2009
Balance Sheet
Perspectives
The resources and their application
During the period in consideration, the activities developed --financed with contributions received from
foundations, people, institutions and private enterprises, both nationwide and from abroad, highly devoted to
education and the future of the children and young people in our country—meant to put 133,890 new
literature books within the reach of 139.154 children and young people. These books were chosen by the
communities themselves and in many cases of that total, 54,219 new books were the initial ones of the future
family library
Current income
$
$
Contributions and donations
In cash
4.298.525
In kind
977.104
5.275.629
Subtotal
Other income
Net financial results
723.847
Subtotal
723.847
Total
5.999.476
Use of resources
$
Program expenditures
Administrative expenditures
Depreciation of durable consumer goods
4.650.360
177.589
60.681
Total
4.888.630
One of the objectives and expectations of Fundación Leer is to work towards the achievement of its own
headquarters in order to optimize operational costs. During the year in consideration the process of capital
building was continued.
The year 2010 will be one full with an considerable quantity of projects which will allow our entity to
reach new populations with new resources.
On the one hand, we will launch our first publication, “Criteria for Good Practices in the Teaching of
Reading,” aimed at elementary level teachers and institutions all over the country. This document is
based on the intense work carried out since 2008 by Fundación Leer on the subject of teaching to read,
and teacher and institutional self-evaluations. Its content is a source to support and strengthen the
processes of self-evaluation of the teacher’s work in the classroom and the management of the
principals. We believe that joining every actor’s efforts to deepen this line of work—the analysis of good
practices for the teaching of reading and the self-evaluations—will translate into actual benefits
towards the development of educational processes.
On the other hand, Fundación Leer plans to carry out seminars for teachers and principals from all over
the country and it will open spaces for technical and pedagogic advice in order to materialize the
institutional self evaluation process.
Likewise, we will create a new space on the Internet for the interchange of teacher practices. This will
allow us to have a closer relationship with the teachers and community leaders that join our cause
nation-wide.
Well aware of the need to find new funding sources, a campaign will be started to make a partner of
everybody who like us believes that education and literacy are key for the construction of that country
we dream to live on.
Lastly, our Annual National Reading Marathon, that unites millons of children all over the country, will
in 2010 dress in blue and white like our flag so to accompany the festivities of the Bicentennial of the
Argentinean Nation.
We will continue with our endeavors so that the children and the institutions can have access to new
books, since we already consider this is a key aspect for the accomplishment of our mission.
After the year-end the local economic outlook is good, with increasing inflation, which could impact on the
cost of annual programs.
38
39
Av. Cerviño 4407, 1º piso
Buenos Aires – Argentina
Tel-Fax: 54-11-4777-1111
E-mail: info@leer.org.ar
www.leer.org.ar