Pressbook December 2012

JEWELRY DESIGNER ORIANNE COLLINS OPENS FLAGSHIP BOUTIQUE IN MIAMI’S DESIGN
DISTRICT IN PARTNERSHIP WITH FENDI CASA LUXURY LIVING SHOWROOM
MIAMI, FL – (December 2012) – Swiss born, fine jewelry designer Orianne Collins has opened a flagship
boutique in Miami’s Design District in partnership with FENDI Casa Luxury Living Showroom. The 650 sq.
ft store embodies the essence of luxury and sophistication, showcasing the designer’s exclusive collections of
high-end jewelry for men, women and children.
OC Orianne Collins Jewellery infuses traditional design with a modern aesthetic. The boutique interior is
an elegant reflection of the designer’s defining luxury: timeless design, modern sensibility, premium
craftsmanship, and the highest quality components. The warm yet stylish defined space provides a unique
ambiance for a private and sophisticated shopping experience.
“We are very honored to partner with Fendi Casa Luxury Living and look forward to our collaboration
with the team here in the Miami Design District,” Orianne Collins quoted.
“This is a new era for the OC Jewellery brand here in the United States. We consider this our hub for sales
and marketing for North and South America as we focus on building brand equity and our distribution in
select fine jewelry stores. At the moment, OC Jewellery is available in Coral Gables (Van der Bauwede at
The Village of Merrick Park), Miami (Design District), and Fort Lauderdale (Daoud’s Fine Jewelry).“
OC Jewellery draws its identity from the inspiration of dreams and emotional allusions, which transcend in
the creation of each piece. The collections celebrate superior artistry by using various precious and semiprecious stones, multi-colored vibrant gems, and 18k gold (white, yellow and rose) representing ultimate
luxury. All OC Jewellery offers the option of personal customization to uniquely suit the individual who
will wear it.
About Orianne Collins
Inspired by her Swiss and Thai cultural origins, Orianne Collins creates jewelry to color each moment of
the day. Chic, audacious and sparkling, the OC brand offers an unexpected kaleidoscope of trends from
urban to traditional, all with contemporary classicism. She designs each piece to be handcrafted with skill
and dedication into a beautiful and unique jewel, creating a unique blend of style and taste for men,
women and children. OC Orianne Collins Jewellery Boutique at FENDI Casa Luxury Living is located at
90 NE 39th Street in Miami Design District. Phone: (305) 915-5615. www.oriannecollins.com
About FENDI Casa
The FENDI Casa Home Collection was created in 1989 with an aim of ‘dressing up’ rooms in a way very
similar to how FENDI designs its furs, clothes, and accessories. FENDI Casa offers pieces for the entire
home inspired by fashion, with a complete collection ranging from contemporary, modern, and classic.
Furnishings are characterized by the incredible manufactures and fashion details which include the iconic
double ‘F’ logo and the unique spy bag fastener. All Italian made, FENDI Casa’s craftsmanship and
attention to detail form an integral part in the unabashed extravagance that is FENDI. FENDI Casa Luxury
Living is located at 90 NE 39th Street in the heart of the Miami Design District. www.Fendi.com
PRESS CONTACTS
Katherine Fleischman / Blink PR / katherine@blinkpr.com / 305.490.5911
Ashley Williams/ Blink PR / ashley@blinkpr.com / 954-457-5556