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INTERNATIONAL
LIFESTYLE
STUDIES
FOLLOW US!
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ambientetrends@gmail.com
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It is forbidden to spread this Trend Book without authorization or to use this Trend Report for commercial purposes.
All rights for this trend book reside by International Lifefstyle Studies Tilburg 2015. All rights for the images it contains, reside by the owners of the images.
INTERNATIONAL
LIFESTYLE
STUDIES
INDEX
PREFACE
Preface5
TRENDS
Bundle6
Craving Symmetry15
Prestige Green24
Delusion33
Making Space 42
EPILOGUE
Epilogue
51
SOURCES
Trendsources 52
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INTERNATIONAL
LIFESTYLE
STUDIES
ILSE KONIJN
LYDIA VAN DER MADE
ELLEN BOON
TESSA SCHEFFERS
STEPHANIE VAN VLERKEN
MARJOLEIN VAN ES
MARICA BALK
ERICK SMET
LISA WIFE
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INTERNATIONAL
LIFESTYLE
STUDIES
PREFACE
International Lifestyle Studies is a bachelor program at the Fontys Academy for Creative Industries in the
Netherlands. This education focuses on trend research and concept development in the living, appearance,
leisure, human movement, health and food industries. Lifestyle students learn to research changes in society.
Based on this research, they develop new products and services that will improve the quality of life.
Nine weeks prior to Ambiente, the Trend Team carried out extensive research on changes in society and in the
living industry. This resulted in the five trends that they present in this Trend Book.
First, you will read a short description of the trend that explains how it originated from developments in our
society. Second, you will see a mood board with a matching colour chart. Next, the materials and shapes of the
trends will be shown. And last, you will find three manifestations of the trend.
During Ambiente 2015 the Trend Team will be manning two stands; one at the entrance of Hall 11.0 and one
at the entrance of Hall 4.0. They will give daily Trend Tours and press presentations and they will update their
website and social media channels regularly.
They hope to see you there!
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INTERNATIONAL
LIFESTYLE
STUDIES
BUNDLE
INTERNATIONAL
LIFESTYLE
STUDIES
BUNDLE
With politically related incidents happening everywhere, the world seems like a dangerous place. However this is not true; research reveals that the world
is actually safer than it has ever been (Bart de Koning, n.d.). Nevertheless, many people still feel unsafe due to the fact that, in a safe world, accidents
and attacks are more noticeable. This is why the feeling of fear dominates our mind and causes us to reach for safe and soothing environments. We feel
the need to be embraced and to be calmed down in an intimate setting where all our insecure thoughts will disappear in the material.
This trend manifests in knitted, woven and braided materials that are soft and voluminous.
#PEACEFUL #COMFORT #EMBRACEMENT #SAFETY
INTERNATIONAL
LIFESTYLE
STUDIES
INTERNATIONAL
LIFESTYLE
STUDIES
COLOURS
BUNDLE
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INTERNATIONAL
LIFESTYLE
STUDIES
MATERIALS
BUNDLE
WOOL - FOAM - FELT - PLUCHE
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INTERNATIONAL
LIFESTYLE
STUDIES
VOLUME
SHAPES
BUNDLE
11
EMBRACING
WOVEN
INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
SOFT CABINET BY DEWI VAN DE KLOMP
The Dutch studio Dewi van de Klomp has designed the Soft Cabinet. This
interior object is made out of rubber foam, which is a strange material for
cabinets.
This is a product signal of the trend BUNDLE because it protects and
embraces your tableware. The objects almost disappear in the soft material
and it keeps them safe from all harm.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
THE HUG CHAIR BY A. REDICE & F.ORLANDINI
The Designers A. Radice and F. Orlandini wanted to create a chair that gives
the user a personal and intense experience. The ‘Hug Chair’ chair literally
embraces you, creating the intense experience the designers were aiming
for.
This is a product signal of the trend BUNDLE because it will give you the safe
and cozy feeling we search for in this hard world.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
HUG PRACTICE BY CAROLLYNE TJONG AYONG
Carollyne Tjong Ayong has just opened a hug-practice in Amsterdam where
you can pay to be hugged. At the same time you can talk, listen to music or
just relax and doze off. According to Carollyne, the hugs have an immediate
effect. The sessions are for everyone who feels the need to relax or who wants
some sincere attention.
This is a product signal of the trend BUNDLE because it shows the longing of
people to get hugged and to feel safe. The fact that this hug-practice suddenly
appears on the scene substantiates this. The designer’s intention is to make
people relax and get the attention they need in the hectic world they live in.
INTERNATIONAL
LIFESTYLE
STUDIES
CRAVING SYMMETRY
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LIFESTYLE
STUDIES
CRAVING SYMMETRY
We live in a world where we receive more stimuli than ever before. The non-stop flow of physical and digital incentives causes a restless feeling in our
mind. As a result, we are looking for a way to get some order in this chaos. We are creating structure by using a lot of straight lines and basic shapes in
modern interiors. The desire to look for these basic silhouettes arises from our early childhood (Vadain, 2014); seeing and recognizing these primary
forms creates order and harmony in our head.
This trend manifests itself in a lot of straight lines and outlines, geometric shapes and geometric solids.
#FAMILIARITY #SIMPLICITY #CLARITY #SYMMETRY
INTERNATIONAL
LIFESTYLE
STUDIES
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INTERNATIONAL
LIFESTYLE
STUDIES
COLOURS
CRAVING SYMMETRY
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INTERNATIONAL
LIFESTYLE
STUDIES
MATERIALS
CRAVING SYMMETRY
CONCRETE - WOOD - GLASS - METAL
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INTERNATIONAL
LIFESTYLE
STUDIES
HEXAGON
SHAPES
CRAVING SYMMETRY
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GEOMETRIC
DIAMOND
INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
BRILLIANT CHAIR BY EVA FLY
The Brilliant Chair is a transparent lounge chair recognizable for its geometric
shape. The designer wanted to make a chair that was both comfortable and
soft, yet still looks very light. Eva Fly (the designer of this chair), chose to use
alternative upholstery materials, in order to give this chair a translucent look.
The shape of the chair is inspired by the brilliant; it is a transparent object cut
in shape to play with light.
This is a product signal of the trend CRAVING SYMMETRY because of the
geometric basic shapes (triangles) and its light and clean colours. It does not
have extra stimuli (like outspoken colours or moving objects), which makes it
very rustic.
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LIFESTYLE
STUDIES
SIGNALS
CUCALU BY DANIEL DISSELKOEN
Cucalu is an app for your smartphone where you can play an interactive
game: you are on a mission to find circles, squares and triangles while using
your camera and your own eyes. The challenge is to not look at your phone.
For example, you start with spotting simple circles. Once you have found one,
you open Cucalu to take a photo. Other players can see what shape you just
captured and where. They can reward your work and you can rewards theirs
as well. This will sharpen your perspective.
This is a product signal of the trend CRAVING SYMMETRY because this app
literally makes you search for familiar geometric shapes. Recognizing these
well-known shapes, will sooth your mind.
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LIFESTYLE
STUDIES
SIGNALS
GEOMETRIC JEWELRY BY GAIA ANASTASIO
This is a series of jewelry made by French designer Gaia Anastasio. The jewels
are completely handcrafted and decorated with gold. The art deco and
oriental styles intertwine in order to give the jewels a geometric and
sophisticated look.
This is a product signal of the trend CRAVING SYMMETRY because of the use
of geometric shapes in the design. By using gold, the designer made this
jewelry something that can be desired, while also incorporating our desire for
basic shapes.
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LIFESTYLE
STUDIES
PRESTIGE GREEN
INTERNATIONAL
LIFESTYLE
STUDIES
PRESTIGE GREEN
We are becoming increasingly aware of the fact that our climate is changing because we are exploiting our natural environment. We are
consuming more natural resources than our own ecosystem can regenerate.
This is why our sustainable mindset has become the standard. We realize that nature is becoming more scarce and it has emerged as
a new luxury good. We respect nature and we want to show this to the rest of the world. Instead of just buying luxury items, we now
buy luxury items inspired by nature’s treasures. Nature has become our new symbol of status.
This trend manifests itself in enlarged plants and insects in furniture and accessories; nature incorporated into jewelry and displayed
behind glass.
#LUXURY #RESPECT #ADMIRATION #STATUS
INTERNATIONAL
LIFESTYLE
STUDIES
INTERNATIONAL
LIFESTYLE
STUDIES
COLOURS
PRESTIGE GREEN
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INTERNATIONAL
LIFESTYLE
STUDIES
MATERIALS
PRESTIGE GREEN
LEAFS - GOLD - WOOD - GLASS
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INTERNATIONAL
LIFESTYLE
STUDIES
ORGANIC
SHAPES
PRESTIGE GREEN
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PROTECTED
HIGHLIGHTED
INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
BUG CLOSET BY JANIS STRAUPE
BUG is a closet designed by the Latvian designer Janis Straupe.
This one-of-a-kind item is inspired by a beetle and can be seen as a piece of
art instead of furniture.
This is a product signal of the trend PRESTIGE GREEN because, according to
the designer, the closet can be perceived as an ode to the beetle. The
enlarged insect breathes greatness and luxury and therefore this closet makes
a fierce statement of status.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
PIKA PLANT JARS BY PIKA PLANT
Pika Plant Jars are no-maintenance indoor plants. Each handpicked plant is
sealed and requires no maintenance whatsoever. They recycle the water and
air contained in their Jar. The resilience and adaptivity of plants amazes us.
One of the original prototypes has been flourishing happily in its container Jar
for eight months.
This is a product signal of the trend PRESTIGE GREEN because the plant is put
on a pedestal. It gives you the feeling of a rich environment. When you own a
Pika Plant Jar, you own a luxury good.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
FLOWER JEWELRY BY RUBY ROBIN
Ruby Robin jewelry is designed to allow the quiet beauty of nature to shine, to
stir the imagination, to inspire wonder and to encapsulate a piece of nature.
This is a product signal of the trend PRESTIGE GREEN because Rudy believes
that, through capturing nature in jewels, the consumer will experience a
luxurious feeling.
INTERNATIONAL
LIFESTYLE
STUDIES
DELUSION
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LIFESTYLE
STUDIES
DELUSION
Nowadays we are exposed to an overabundance of products and information.
First of all, the overload of similar products causes us to lose our focus (Alexander Chernev, 2011). Our attention is limited and mass production has left
the consumers bored. Therefore, we feel the need to be surprised. We are attracted to unique and playful products that draw our attention.
Secondly, we’re in a love-hate relationship with accessing information. We’re expecting it to be available anytime and anywhere. But at the same time,
we’re craving for a bit of mystery. We’ve had enough of the obvious; we are looking for objects that trigger our imagination.
This trend manifests in optical illusions, playful objects with mirrors and bright colours and different points of view.
#PLAYFUL #SURPRISE #MYSTERY #IMAGINATION
INTERNATIONAL
LIFESTYLE
STUDIES
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INTERNATIONAL
LIFESTYLE
STUDIES
COLOURS
DELUSION
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INTERNATIONAL
LIFESTYLE
STUDIES
MATERIALS
DELUSION
AIR - GLASS - MIRROR - SYNTHETIC
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INTERNATIONAL
LIFESTYLE
STUDIES
MELTED
SHAPES
DELUSION
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OPTICAL ILLUSION
ANGULAR
INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
ARTWORK BY FELICE VARINI
Felice Varini is an artist who uses optical illusions to create an artwork. People
can see the artwork only when they are standing in exactly the right place
Otherwise, they will see just a lot of individual paint stripes throughout the
whole room.
This fits the trend DELUSION because Varini creates surprising effects with her
art. She amazes people with her colourful paintings.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
CARBON THE BALLOON CHAIR BY MARCEL WANDERS
The Balloon Chair by Marcel Wanders is a chair that gives you the illusion of
sitting on balloons. This lightweight furniture, just 800 grams, is made out of
carbon fibre.
This fits the trend DELUSION because the designer created a playful illusion by
using party balloons in his design.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
INCEPTION CHAIR BY VIVIAN CHIU
The Inception Chair by Vivian Chiu is a chair in a chair in a chair. When all the
chairs are fit inside eachother they give the illusion of endless chairs in a row.
This fits the trend DELUSION because of the illusion that is created. The
Inception Chair fools the eye with a little trick. And that’s exactly where this
trend is about.
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INTERNATIONAL
LIFESTYLE
STUDIES
MAKING SPACE
INTERNATIONAL
LIFESTYLE
STUDIES
MAKING SPACE
Our daily life is becoming more hectic than ever, and our cities are getting more crowded every day (BBC Future, 2013). Because there is limited space
available, we are now using our public and private areas more efficiently by combining different functions. For instance, we started working in cafes and
we’re now relaxing in our offices. Moreover, we are combining different elements in our own home.
This ensures that people can create flexible areas in their own home, and that dimensions are focussed on m3 instead of m2.
This allows for more space, stimulation, inspiration and a better balance between work and relaxation.
This trend manifests in movable, foldable and multifunctional interior objects.
#SPACIOUS #BALANCE #MOVABILITY #FUNCTIONALITY
INTERNATIONAL
LIFESTYLE
STUDIES
INTERNATIONAL
LIFESTYLE
STUDIES
COLOURS
MAKING SPACE
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INTERNATIONAL
LIFESTYLE
STUDIES
MATERIALS
MAKING SPACE
MULTIPLEX - LEATHER - HINGE - PLASTIC
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INTERNATIONAL
LIFESTYLE
STUDIES
COMPACT
SHAPES
MAKING SPACE
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MODULAR
FOLDABLE
INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
SHARIFI-HA HOUSE BY ALIREZA TAGHABONI
The Sharifi-ha house in Tehran is a modern designed house with innovative
space-saving rooms. The semi-mobile areas can be rotated with one push on
a button in order to provide extra space and more sunlight. Having this flexible
space gives the owners the opportunity to adapt their house to certain needs
or activities.
This is a product signal of the trend MAKING SPACE because the residents of
the house can change the house to their needs. Based on that they can
expand or reduce the space in their home. This is literally making space.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
TAFEL UIT DE HEMEL BY HELDER GROEN HAARLEM
Helder Groen Haarlem is a communication agency where at six a clock the
desks are pulled up to the ceiling by a cable system, so you have to stop
working. After 18.00 the emptied area can be used for events, yoga classes,
etc.
This is a product signal of the trend MAKING SPACE because the working area
transforms into an empty area every day and gives people the opportunity to
do other activities. In addition, it forces the employees to stop working and
give attention to their private lives, which generates balance.
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INTERNATIONAL
LIFESTYLE
STUDIES
SIGNALS
CLOSET SPACE BY RENE SIEBUM
Closet space by Rene Siebum is a bookcase and a lamp, from which a
separate space can be created from the object itself. Based on the activity of
the moment you can transform it into a space to read, write or work. This can
be done by folding out the room dividers. The aim of this closet is to create an
environment that allows us to focus and to close off.
This is a product signal of the trend MAKING SPACE because you can
transform the room into a space, which is focused on certain activities in a
very flexible way. You just create your own private space when you need it.
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INTERNATIONAL
LIFESTYLE
STUDIES
EPILOGUE
Thank you very much for reading the Ambiente Trend Book 2015! We hope that we were able
to inspire you and that you are now looking at the world with a broadened view.
If you have any further questions, would like more information or you are interested in a
collaboration, please contact us!
The Ambiente Trend Team 2015
FOLLOW US!
www.ambientetrends.com
ambientetrends@gmail.com
Facebook.com/AmbienteTrends
Twitter.com/AmbienteTrends
Instagram.com/AmbienteTrends
Pinterest.com/AmbienteTrends
It is forbidden to spread this Trend Book without authorization or to use this Trend Report for commercial purposes.
All rights for this trend book reside by International Lifefstyle Studies Tilburg 2015. All rights for the images it contains, reside by the owners of the images.
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INTERNATIONAL
LIFESTYLE
STUDIES
SOURCES
BUNDLE
Designboom (2013). Soft cabinets by studio Dewi van de Klomp. Retrieved January 27th 2015, from http://www.designboom.com/design/soft-rubber-foam-cabinets-by-studio-dewi-van-de-klomp/
De Koning, B. (n.d.). Veilig en Toch Bang. Retrieved 6 February 2015, from http://www.maartenonline.nl/nl/artikel/31394/misverstand-4-de-wereld-wordt-steeds-onveiliger.html
Metro (2015). Knuffelpraktijk opent in Amsterdam. Retrieved February 6th 2015, from http://m.metronieuws.nl/binnenland/2015/01/eerste-knuffelpraktijk-opent-in-amsterdam
My Home Collection (2013). Cozi Italian Furniture by My Home Collection. Retrieved January 27th 2015, from http://www.trendir.com/archives/cozy-italian-furniture-by-my-home-collection.html
CRAVING
SYMMETRY
Disselkoen, Daniel (2014). Cucalu | It’s not an app. Retrieved January 27th 2015, from https://cuca.lu/
Fubiz (2015). Geometric Jewelry by Les Tatillonnes. Retrieved February 6th 2015, from http://www.fubiz.net/2015/01/26/geometric-jewelry-by-les-tatillonnes/
Urukia.com (2015). Brilliant Chair by Danish Eva Fly. Retrieved January 27th 2015, from http://www.urukia.com/brilliant-chair-danish-eva-fly/
Vadain. (2014). Geometrie, voor elk interieur. Retrieved February 6th 2015, from http://vadain.nl/trendblog/geometrie/
PRESTIGE GREEN
Global Footprint Network (2014). Earth Overshoot Day. Retrieved January 28th 2015, from http://www.footprintnetwork.org/en/index.php/GFN/page/earth_overshoot_day/
Houzz (2015). BUG. Retrieved February 6th 2015, from http://www.houzz.com/photos/12074376/BUG-craftsman-storage-cabinets-other-metro
Mixed Grill (2014). Sieraden met Echte Bloemen. Retrieved February 6th 2015, from http://www.mixedgrill.nl/2014/11/27/sieraden-met-echte-bloemen/
Pika Plant (2015). Happy Plants. Minimal Effort. Retrieved February 6th 2015, from http://pikaplant.com
DELUSION
Chernev, A. (2011). Psychology of Choice Overload. Retrieved February 2015, from http://www.chernev.com/research/articles/psychology_choice_overload_fri_2011.pdf
Chiu, Vivian (2011). Inception Chair. Retrieved February 6th 2015 from http://www.vivianchiudesigns.com/Inception-Chair
Varini, Felice (2014). Dix disques évides plus neuf moitiés et deux quarts. Retrieved February 6th 2015, from http://www.varini.org/
Wanders, Marcel (2013). Carboon Balloon Chair. Retrieved February 6th 2015 from http://www.marcelwanders.com/personal-editions/collection/carbon-balloon-chair/
MAKING SPACE
BBC Future. (2013). 2050: Building better cities for an overcrowded world. Retrieved 6 February 2015, from http://www.bbc.com/future/story/20130507-challenges-for-the-cities-of-2050
Chow, Low Lai (2014). There’s An Amazing House In Tehran Whose Rooms Rotate 90° To Adapt To The Weather. Retrieved February 6th 2015, from http://www.boredpanda.com/rotating-room-house-tehran-next-office-sharifi-ha/
Helder Groen (n.d.) Tafels uit de Hemel. Retrieved February 6th 2015, from http://www.heldergroen.nl/#!/plek
Studio Rene Siebum (2014). Closet Space // Workspace. Retrieved February 6th, from http://www.studiorenesiebum.nl/work/collection/wardrobe-2/
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