13TH-15TH JULY 2014 - Cosmoprof North America

13TH‐15TH JULY 2014
LAS VEGAS, MANDALAY BAY CONVENTION CENTER A RECIPE FOR SUCCESS
THE PREMIER BUSINESS‐TO‐BUSINESS BEAUTY EVENT ENCOMPASSING ALL SECTORS OF THE INDUSTRY IN ONE VENUE, THE MOST IMPORTANT FORUM FOR THE ENTIRE BEAUTY INDUSTRY 2013 EVENT OVERVIEW
NET EXHIBITION AREA
19,372 SQM / 223,222 SQF NUMBER OF EXHIBITORS
911 exhibitors from 37 countries NUMBER OF VISITORS
26,000+ quality visitors from 104 countries
NATIONAL AND GROUP PAVILIONS
Brazil, China, Columbia, Italy, Korea, Pakistan, Spain and Turkey
AWARD WINNING EVENT:
 Named as one of the top 100 largest US Shows
“Winner of TSE Gold Grand Marketing Genius Award”
“Most Innovative Trade Show Organization”
INTERNATIONAL BUYER DELEGATIONS
Argentina, Brazil, Canada, Mexico, Panama, India
PRESS
278 accredited members of the press in attendance representing 133 accredited titles ATTENDEE PROFILE
THE IDEAL PLATFORM FOR HIGH‐QUALITY BUSINESS‐TO‐BUSINESS ACTIVITIES FOR BEAUTY COMPANIES FROM THE ENTIRE AMERICAS AND THE WORLD BEYOND.
26,000+ attendees from 104 countries
23% international attendees;
77% domestic attendees;
36% of domestic attendees from state of California 2013 TOP 5 INTERNATIONAL COUNTRIES IN ATTENDANCE
55% Canada
22% Mexico
9% Brazil
7% Australia
7% UK
MAJOR COMPANIES IN ATTENDANCE:
Amazon • Amway • Armstron McCall • Aveda • BASF • Beauty Brands • Beauty Collection • Beauty Supply Group LLC • Beauty.com • BeautyBar.com • BeautySage.com • Bed Bath & Beyond • Boots UK • Chatters Canada • Clinique • CO Bigelows • Costco • Dermstore • Duane Reade • Duty Free City • Estee Lauder Companies • Etoile Russia • Euphoria Salons • Fred Meyer • Gilt Groupe • Givaudan • Goldwell New York • Guthy Renker • HauteLook • Henri Bendel New York • HSN • JC Penney • Jon Paul Mitchell Systems • Josie Maran • Jinny Beauty • Kao Corp • Kohls • Liverpool SA de CV • London Drugs • L'Oreal • Lotte Korea • LVMH ‐ Benefit Cosmetics • Mane • Matrix • Maybelline • Murale Shoppers Drug Mart • Neill Corp • Neutrogena Corp • NewBeauty • Nordstrom • P&G • Parfums de Coer • Peninsula Beauty Supply • Pharmaca • Physician's Formula • PivotPoint • Pixie Cosmetics • QVC • Raylon Corp • Redken / Pureology • Regis Corp • Ron Robinson APOTHIA • Sally Beauty Holdings Inc • Salon Centric • Sephora • Shop NBC • Smashbox
• Soap.com • Stilla • Symrise PureScent • Tarte • The Estee Lauder Companies • The Shopping Channel Canada • TIGI – Unilever • TJX Companies • ULTA • Ultimate Beauty Companies • Universal Beauty Companies • Walgreens • Wella Salon Professional • Winners Canada • Wynn Resorts • Zappos
ATTENDEE PROFILE
THE ONLY COMPREHENSIVE BUSINESS‐TO‐BUSINESS BEAUTY EVENT IN NORTH AMERICA DEDICATED TO DOMESTIC AND INTERNATIONAL DECISION MAKERS
CPNA 2013 ATTENDEE PROFILE
25 % Distributor
22% Manufacturers / Suppliers to the Industry
12% Chain Salon / Salon or Spa owner / School Owner
10% Importers & Exporters / International Buyers
9 % Other
6% Hairstylist / Esthetician / Nail / Massage therapist / Salon & Spa Manager
5% OTC
4% Retail Buyers
4% Consultant
3% Manufacturer Rep Group
TYPES OF BUYERS IN ATTENDANCE:
COSMETICS & PERSONAL CARE
Retail Store Buyers ‐ Department
Stores | Specialty Stores | Chain
Stores | Apothecary | Drug Stores
|Mass Merchandisers | Web‐based
Buying Offices | Distributors
PACKAGING, CONTRACT MANUFACTURING & PRIVATE LABEL
Packaging & Product Development Decision Makers | Manufacturers (non – exhibiting)
WELLNESS & SPA
Wellness & Spa Buyers – Hotel & Resort Destination Spa Managers | Day Spa Owners | Distributors | Importers
PROFESSIONAL HAIR, NAIL & TOOLS
Importer | Exporters | Distributors | OTC Buyers | Hair Salon Owners –
Single & Chain
THE INTERNATIONAL B2B PLATFORM
UNSURPASSED VALUE ADDED PROGRAMS TO BUILD INTERNATIONAL CONNECTIONS
INTERNATIONAL BUYER PROGRAM: A COSMOPROF EXCLUSIVE
This free program is open to all exhibitors allowing them to meet one‐on‐
one with pre‐qualified importers and distributors from international markets as part of pre‐scheduled appointments:
219 face‐to‐face meetings took place over 2 days involving 138 exhibiting companies and 11 buyers Buyers Represented: Argentina, Brazil, Canada, India, Mexico and Panama
US COMMERCE SERVICE PARTNERSHIP
A special partnership helping US exhibitors meet with international buyers 117 buyers from 10 countries attended the event as special invited guests and had 188 meetings with domestic exhibitors
Buyers Represented: Brazil, Bulgaria, Columbia, Dominican Republic, Ecuador, Italy, Mexico, Senegal, Spain, Ukraine
INTERNATIONAL EXHIBITOR DISTRIBUTOR MEETINGS
A service offered to international exhibitors to facilitate face to face meetings with US distributors 59 international exhibitor companies participated 17 US distributors 110 appointments @ 20‐minute intervals
PROGRAMS, UNPARALLED RESULTS
THE B2B PLATFORM FACILITATING REAL BUSINESS CONNECTIONS
BOUTIQUE ONSITE SAMPLING BAR
A first of its kind initiative at a trade show A customized sampling bar open throughout the 3‐day event.  Participation limited to 20 companies
 Participants enjoy additional exposure on the show floor  Prime visibility and branding
 Targeted product sampling  Obtain qualified sales leads  Exposure in all event marketing materials distributed onsite  $11,000 in donations collected onsite given to CITY OF HOPE in 2013 edition
TV SHOPPING LIVE AUDITIONS
For the first time ever at a beauty trade show live auditions in front of key merchants held on the show floor.
With participation from top decisions makers from QVC, HSN & The Shopping Channel (Canada)
36 exhibitors presented over 3 hours
THE ONLY INTERNATIONAL B2B ALL‐INCLUSIVE PREMIER BEAUTY EVENT IN THE AMERICAS
THE INTERNATIONAL BEAUTY EVENT OFFERS FOUR PAVILIONS ORGANIZED BY INDUSTRY SECTORS
PAVILION A: Cosmetic and Personal Care (25% of total)
PAVILION B: Packaging, Contract Manufacturing, Private Label (11% of total)
PAVILION C: Spa and Wellness (12% of total)
PAVILION D: Professional Hair, Nail and Tools (52% of total)
2013:  911 total exhibiting companies
 312 international from 36 countries
IMPORTANT EXHIBITORS Aloxxi International Corporation
American International Industries (AII)
Andis Company
Art of Beauty Co
Belson Products
Betty Dain Creations
Cala Products
CND
Cuccio
Dashing Diva
DermOrganic
FHI Heat
Hand and Nail Harmony
HCT Packaging
Helen of Troy
Kaaral
KDS Nail International
Keratin Complex
Keratin Complex
LeChat Nail Care Products
Macadamia Natural Oil
Marianna Industries, Inc.
Namaste Laboratories
OPI Products. Inc.
Oster Professional Products/Arius Eickert Co.
Pibbs Industries, Turbo Power, Parlux, Interfashion USA
Rusk, Inc./Conair/Satin Smooth/BaByLiss/Forfex
T4 Spa Concepts & Designs
Young Nails, Inc.
Zotos International
PUBLIC RELATIONS CAMPAIGN
BUZZ‐WORTHY PROGRAMS GAIN MEDIA ATTENTION ‐ TAP INTO OUR NETWORK
2013 PRESS CAMPAIGN RESULTS:
 61 editorial mentions in print trade magazines
 2 editorial mentions in print consumer magazines
 1 TV mention
 503 online trade & consumer hits
 2 newspaper editorial mentions Times Square NYC Jumbotron
DISCOVER BEAUTY – A WORLD CLASS OPPORTUNITY
COSMOPROF NORTH AMERICA EXCLUSIVE
DISCOVER BEAUTY
In its 5th edition, this Cosmoprof NA exclusive
program helps facilitate face to face meetings for
newly emerging brands with influential retail
buyers.
The curated section features a limited number of
brands who are housed in a prime visible location
on the show floor and receive fully furnished chic
lounge spaces.
Discover Beauty brands are automatically enrolled in the Discover Beauty Awards.
They are judged on packaging, overall brand concept and likelihood to succeed in
the beauty marketplace by a jury of specialty retailers and important beauty
bloggers.
KEY BUYERS INVITED TO DISCOVER BEAUTY:
EXHIBIT TYPES OFFERED
THE INTERNATIONAL BEAUTY EVENT OFFERS FOUR PAVILIONS ORGANIZED BY INDUSTRY SECTORS WITH MANY OPTIONS AVAILABLE TO SUIT ALL NEEDS – TURN KEY SOLUTIONS OR FULLY CUSTOMIZABLE SPACE. CHOOSE FROM THE FOLLOWING OPTIONS:
 Raw space
 Turn Key Booth
 On Floor Meeting Room
 Emerging Beauty  Discover Beauty
 Discover Beauty Affiliate
 Discover Beauty Spotlight
 Country Pavilions
DELIVERING A POWERFUL EDUCATIONAL PLATFORM A rich program of conferences and seminars brought business and industry leaders as well as experts from fields of marketing, branding and online marketing to participate in round‐table discussions and panels to share their knowledge and insights.
C‐LEVEL EXECUTIVES COVERED TOPICS FOR DISTRIBUTORS, MARKETING, PRODUCT DEVELOPMENT, TOP EXECUTIVES, SALES. • HATCH BEAUTY • PEARLFISHER • BEAUTYSTATS • PRAVANA •
NEUMA • OPI COSMETICS • PERSONAL CARE PRODUCT COUNCIL •
ICMAD • P&G PRESTIGE • HSN • YOUBEAUTY • BEIESDORF • FIT
THE CONFERENCES WERE ORGANIZED IN COOPERATION WITH TRADE MAGAZINES AND ASSOCIATIONS
A COMPREHENSIVE COMMUNICATION STRATEGY TO RAISE
INDUSTRY AWARENESS
E‐NEWS delivered to opt‐in leads regularly: monthly and closer to event date bi‐monthly
SOCIAL NETWORK PRESENCE: Facebook, LinkedIn, YouTube, Twitter, Pinterest & Instagram
MEDIA EDITORIAL COVERAGE: 325
articles pre‐show with post show coverage still coming in MARKETING SUPPORT: pre‐show print materials mailed to 80,000 qualified industry leads
ADVERTISING: strategic coverage in the top 22 trade magazines – print, online and online search engine campaign
E‐MEDIA SUPPORT: 10 leading online beauty bloggers covered the event pre / post show and live reviewing exhibitor’s innovative products reaching over 10 million beauty consumers
INDUSTRY BLOG: CPNANewsFlash.com is updated regularly with unique content from industry thinkers with links to the entire online CPNA platform MOBILE APP allows full interactivity onsite including navigation and exhibitor search by product category
10 REASONS TO ATTEND COSMOPROF NORTH AMERICA
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THE ONLY B2B PREMIER BEAUTY EVENT in North America covering all industry facets
Las Vegas location: fun and COST EFFECTIVE TRAVEL DESTINATION offers many options for all budgets
PBA’S BEAUTY WEEK: includes The Business Forum, Distributor Forum and NAHA
Network. Rejoice. RECONNECT: every evening offers an opportunity to reunite and connect
Get Inspired: See PRODUCT TRENDS and ideas from across the globe and for all beauty sectors
Reinforce you and your team’s KNOW‐HOW: case studies and industry leaders participate in seminars
The INTERNATIONAL FLAVOR: attendees from 104 countries and exhibitors from 37 countries
The Las Vegas experience: accessible deals for shows, dining and clubs
It’s the place to meet today’s INDUSTRY LEADERS & LEADING COMPANIES
An EXCLUSIVE ambiance dedicated to the business of beauty
COSMOPROF NORTH AMERICA DELIVERS RESULTS
QUOTES FROM 2013 PARTICIPANTS
“Cosmoprof North America is the most productive event that I have been to and it is a great opportunity for the emerging brand to get the story out and meet qualified buyers. The event is well organized and the staff works hard to make the event a success. “
Luksus®Cosmetics, Exhibitor 2013
Various anonymous quotes collected from exhibitor survey “Continue what you are doing.”
“I thought the attendees were excellent. Well informed buyers.”
“Overall job well done!”
“Overall, it was the most impressive selection I had seen at recent tradeshows. “
Buyer, BeautyBar.com
BOOK YOUR SPACE TODAY!
OPTION 1: READY STAND A 12sqm Ready Stand package includes the following items:
READY STAND COST:
Inline Booth (1 Open Side)
Corner Booth
(2 Open Sides)
12 to 23 sqm: $396/sqm
12 to 23 sqm: $472/sqm
(total for 12smq: $4752)
(total for 12smq: $5664)
BOOK YOUR SPACE TODAY!
OPTION 2: RAW SPACE ONLY 24 sqm minimum of concrete floor. Please note the following:
24 SQM
RAW SPACE COST:
Inline Booth (1 Open Side ) Corner Booth
(2 Open Sides)
Peninsula Booth (3 Open Sides)
Island Booth
(4 Open Sides)
24 to 71 sqm: $297/sqm
24 to 71 sqm: $311/sqm
24 to 71 sqm: $319/sqm
32 to 71 sqm: $325/sqm
(total for 24smq: $7128)
(total for 24smq: $7464)
(total for 24smq: $7656)
(total for 32smq: $ 10400)
DON’T DELAY: RESERVE YOUR SPACE TODAY FOR COSMOPROF NORTH AMERICA 2014!
US, CANADA & MEXICO:
Toni Davis
toni@probeauty.org / 480‐455‐3443
Ebony King
ebony@probeauty.org / 480‐455‐3429
INTERNATIONAL: Patrizia Necchi
patrizia.necchi@cosmoprof.it / +39‐02‐454708207
Elisa Cervetto
elisa.cervetto@cosmoprof.it / +39‐02‐454708234
BOOK YOUR SPACE NOW‐ THIS SHOW WILL SELL OUT!
www.cosmoprofnorthamerica.com