2011(Muscle(Milk(Fitness( Retreat(Recap

2011(Muscle(Milk(Fitness(
Retreat(Recap(
Presented(By:(
What(is(Muscle(Milk?(
(Muscle(Milk®(Ready=to=Drink(is(a(protein=enhanced(
funcAonal(beverage(that(promotes(exercise(recovery,(
lean(muscle(growth,(and(healthy,(sustained(energy.(
Muscle(Milk(takes(the(guesswork(out(of(high(
performance(nutriAon,(delivering(a(precise(blend(of(
premium(proteins,(complex(carbohydrates,(funcAonal(
fats,(vitamins(&(minerals.(CytoSport™,(the(maker(of(
Muscle(Milk®,(is(among(the(largest(sport(nutriAon(
protein(beverage(companies(in(the(U.S.(and(offers(a(
complete(line(of(protein=enhanced(powders,(shakes(and(
bars.(Muscle(Milk®(was(named(Ready=to=Drink(Beverage(
of(the(Year(by(bodybuilding.com,(Best(FuncAonal(
Beverage(and(Beverage(of(the(Year(by(BevNet(and(
Company(of(the(Year(by(Beverage(Forum(presented(by(
Beverage(MarkeAng(CorporaAon(and(Beverage(World.((
(For(more(informaAon(on(Muscle(Milk(or(addiAonal(
CytoSport(products,(visit:(www.cytosport.com(
What(Happens(at(the(Fitness(Retreat?(
Step(out(of(your(daily(rouAne(and(into(our(fitness(wonderland.(The(
Muscle(Milk(Fitness(Retreat(is(back.(This(year,(we’re(kick=starAng(
your(summer(fitness(programs(at(two(unique(locaAons(in(Los(
Angeles.((
Guests(are(invited(to(parAcipate(in(a(series(of(boot(camps,(
kickboxing,(yoga,(and(mountain(bike(rides(that(are(sure(to(make(
you(sweat.(Guests(will(be(ouZi[ed(in(the(latest(C9(apparel,(Oakley(
shades,(and(Polar(Heart(Rate(monitors(to(ensure(you(look(as(good(
as(you(feel.((
The(City:(June(1ST(–(10TH(The(Muscle(Milk(Fitness(Retreat(hits(
Beverly(Hills,(for(the(first(of(its(two(stops(in(Los(Angeles.(The(retreat(
will(be(the(ulAmate(fitness(desAnaAon,(offering(guests(innovaAve(
and(ground(breaking(fitness(courses(including(yoga,(Power(Plate,(
and(3=on=3(Basketball,(giving(unique(opAons(to(saAsfy(your(fitness(
fantasies.((
The(Beach:(June(13TH(–(17TH(We(know(summerAme(is(here(and(
you’re(trying(to(perfect(that(beach(body.(What(be[er(moAvaAon(
than(working(out(in(the(sun,(surf,(and(sand?(The(Fitness(Retreat(
invades(the(beach(with(paddleboards,(bikes,(dances,(and(bonfire(
spa(nights(to(indulge(the(senses.((
Trainers(+(Classes(
No#Gym#Required#with#Jennifer#Cohen#
Jennifer(Cohen(wants(you(to(know(she(can(kick(
your(bu[(without(any(gym(equipment.(Get(
ready(to(feel(the(burn(with(NGR.(
Supermodel#Sculpt#with#Andrea#Orbeck#
Known(for(gedng(top(supermodels(ready(for(the(
catwalk,(Andrea(Orbeck’s(Supermodel(Sculpt(
workout(will(tone(those(hard(to(hit(areas(
whether(you’re(hidng(the(runway(or(the(beach(
this(summer.(
Trainers(+(Classes(
Power#Plate#Burn#with#Adam#Ernster#
You’ll(feel(the(vibraAons(with(Adam(Ernster’s(
Power(Plate(infused(workout,(hidng(all(parts(of(
your(body(like(never(before.(
Body#Box#with#JareC#Del#Bene#
Jab,(cross(and(kick(your(way(to(the(ulAmate(
beach(body(with(Jare[(and(Body(Box,(combining(
boxing(and(circuit(training.(
Trainers(+(Classes(
Rock#BoCom#Body#with#Teddy#Bass#
If(you(want(your(booty(to(be(bikini=ready,(then(
there(are(only(two(words(you(need(to(know:(
Teddy(Bass.((
Pilates#Burn#with#Juliet#Kaska#
Juliet(Kaska’s(Pilates(Burn(will(live(up(to(its(
name,(shredding(your(body(into(perfect(form(for(
summer.((
Trainers(+(Classes(
Mountain#Biking#
Team(Muscle(Milk(takes(the(hills(of(Malibu(on(
the(latest(equipment(from(Orbea(Bicycles(
Yoga#for#Athletes#with#Yas#Fitness#
Centers#
Yoga(for(Athletes(will(strengthen(and(stretch(
your(body,(giving(you(total(balance(like(never(
before.((
Celebrity(Guests(
Adrian(Bellani((Passions)(((
Alex(Mandel((Howie(Mandel’s(son)((
Alexis(Bellino((Real(Housewives(of(OC)(((
Alicia(Wi[((Friday(Night(Lights)(((
Alix(Van(Aernam((White(Dwarf()(((
Allen(Evangelista((Secret(Life/American(Teenager)(((
Ally(Maki((Step(Up(3D)(((
Amalie(Ny(Wichmann((Swedish(model)(((
Amber(Hay((Beerfest)(((
Amber(Stevens((Greek)(((
Andrea(Boggart((General(Hospital)(((
Antonella(Barba((American(Idol)(((
Arielle(Kebbel((Vampire(Diaries)((
Ashlan(Gorse((E!(Entertainment)((
AusAn(Stowell((Secret(Life/American(Teenager)((
Becky(O’Donahue((Fast(&(Furious)(((
Ben(Savage((Boy(Meets(World)(((
Brandon(Johnson((Disney,(Shake(it(Up!)(((
Brooke(Mueller((The(World(According(to(Paris)(((
Cameron(Richardson((Alvin(&(The(Chipmunks)(((
Camille(Guaty((Chicago(Code)(((
Cassie(Scerbo((Make(it(or(Break(it)(((
Chloe(Bridges((Camp(Rock(2)(((
David(Moscow((Dead(Air)(((
Dingo(Trembath((Athlete)(((
Doug(Reinhardt((The(Hills)(((
Dwayne(Adway((Into(the(Blue)(((
Grant(Harvey((Secret(Life/American(Teenager)(((
Greg(Finley((Secret(Life/American(Teenager)(((
Jaime(Pressly((Raising(Hope)(((
Jason(Blair((RJ(Berger)(((
Jay(Giannone((The(Departed)((
Jayde(Nicole((Playboy)((
Jen(LaForte((Grind)((
Jonathan(Bennet((Mean(Girls)((
Kathleen(Early((Grey’s(Anatomy)((
Kea(Ho((Lie(to(Me)((
Kellan(Lutz((Twilight)((
Kenton(Duty((Disney’s(Shake(it(Up!)((
Laura(Prepon((Castle,(That(70’s(Show)((
Laura(Schreffler((Love(Trekker)((
Leonore(Varela((Blade(II)((
Madison(Hildebrand((Million(Dollar(LisAng)((
Michael(Copon((Beyond(the(Break)((
Natalie(Walker((Winners(&(Losers)((
Naturi(Naughton((Fame)((
Ramsey(Krull((Valley(Peaks)(
Robin(AnAn((Pussycat(Dolls)((
Rob(Mayes((Ice(Castles)((
Ryan(Ro[man((Victorious)(
Sammi(RoAbi((Lord(of(War)((
Sasha(Grey((Entourage)((
Sco[(Porter((The(Good(Wife)((
Sinqua(Walls((Shark(Night(3D)((
Stacy(Keibler(Chuck)((
Tahnya(Tozzi((X=Men:(Wolverines)((
Tanner(Beard((Valley(Peaks)((
Tiffany(Dupont((Greek)((
Victoria(JusAce((Victorious)(
(
(
(
((
(
TesAmonials(
“I(train(3=4(Ames(a(week(with(intense(cardio(and(kick(boxing(workouts(and(I(always(grab(a(Muscle(Milk(
to(refuel.”(
((–Jaime#Pressly#
"By(the(Ame(I(placed(my(right(foot(over(my(les(thigh(and(took(a(breath(at(the(start(of(Fowler’s(
workout,(I(was(glad(I(made(the(trek(to(Venice(for(the(Muscle(Milk(Fitness(Retreat.(By(the(end(of(the(
class,(I(was(telling(myself(it(wouldn’t(be(too(hard(to(make(it(out(to(YAS(a(few(Ames(a(week(this(
summer“((
#–Shayna#Arnold#(LA(Magazine)(
“Winning(the(Muscle(Milk(Charity(Basketball(tournament(hit(close(to(home(for(me(with(the(donaAon(
to(Gridiron(Heroes.(
((–#ScoC#Porter#
“I(can’t(wait(for(next(years(3=on=3(basketball(tournament,(this(years(event(was(so(much(fun.”((
(–(Kellan#Lutz#
Jaime(Pressly(
(My(Name(is(Earl)((
Arielle(Kebbel(
(The(Uninvited)(
Kellan(Lutz(
(Twilight)(
Cassie(Scerbo(
(Bring(It(On)(
Ashlan(Gorse(
(E!(News)(
Victoria Justice
(Victorious)
Scott Porter
(Friday Night
Lights)
Doug(Reinhardt(
(The(Hills)(
Stacy(Keibler(
(Chuck)(
Jayde(Nicole(
(The(Hills)(
Ryan(Ro[man(
(Victorious)(
Austin Stowell
(The Secret Life of
The American
Teenager)
Amber(Stevens(
(Greek)(
Allexis(Bellino(
(Beverly(Hills(
Housewives)(
Rob(Mayes(
(Ice(Castles)(
Sasha(Grey(
(Entourage)(
Jamie(Pressly(
(My(Name(is(Earl)(
Alexis(Bellino(
(Beverly(Hills(Housewives)(
Sasha(Grey(
(Entourage)(
Adrian(Bellani(
(Passions)(
Cassie(Scerbo(
(Bring(It(On)(
Antonella(Barba(
(American(Idol)(
Brooke(Mueller(
(Actress)(
Jayde(Donovan(
(Radio(Personality)(
Press(
Adam(Havener((Socialite(life)((
Alice(An((Angeleno)(((
Alice(Dubin((Biz(Bash)(((
Alison(McNamara((Pop(Sugar)(((
Alix(Van(Aerman((Celebrity(Yard(Sale)(((
Allison(Kornberg((LATimes(Mag)(((
Aly(Weisman((FabFitFun.com)(((
Angela(Sun((Yahoo(Sports)(((
Carly(Steel((TV(Guide)(((
Chris(Billish((ABC=On(the(Red(Carpet)(((
ChrisAna(Marrale((Beauty(Queen(Blog)(((
Davida(Hall((FitSugar)((
Diem(Brown((FoxNews.com)(((
Elie(Vadar((TheWrap.com)((
Elyse(Glickman((Liquid(Living)(((
Emily(Herbert((Elle.com)(((
Erica(Darling((Daily(Fill)(((
Erin(Darling((Daily(Fill)((
Esther(Tsang((Eater(LA)(((
Harmonie(Krieger((Angeleno)(((
Helen(Vong((Oxygen(Magazine)(((
Jacob(Burch((ABC=On(the(Red(Carpet)(((
Jamie(((Vitaljuice)((
Jason(Eng((Just(Jared)((
Jeanine(Detz((Shape)((
Jennifer(Chan((Daily(Front(Row)((
Jennifer(Weinberg((Glamour.com)((
Jennifer(Whyte((Poised(Living)((
Johnny(Makeup((Cobra(Snake)((
KaAe(Burbank((Yelp.com)((
Kellen(O’Keefe((Village(Voice)((
Kelly(A[erton((Allure(Magazine)((
Kevin(Tighe((CEO(Socialite(Life)(((
Laura(Schreffler((Love(Trekker)((
Leyla(Messian((Lucire(Magazine)(((
Lindsay(Cummings((Us(Weekly)((
Lisa(Gild((Angeleno)((
Lori(Corbin((Abc(News)((
Mark(Hunter((Cobra(Snake)(((
MarAne(Bury((944)((
Rosemary(Brennan((Glamour.com)(((
Shayna(Arnold((LA(Magazine)((
Stephanie(Simmons((Reelz(Channel)((
TaAana((Young(Hollywood)((
Tessa(Benson((Self(Magazine)((
Vanessa(Diaz((People(Magazine)(((
Whitney(English((SheKnows.com)(((
Zelana(MoAminy((FitSugar)(
(
(
((
(
(
(
(
((
(((
(
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((
EVERLAST(Media(Coverage(
June 27, 2011
July 4, 2011
June#16,#2011#
June#13,#2011#
June#12,#2011#
June#9,#2011#
June%16,%2011%
June%20,%2011%
June%21,%2011%
June%20,%2011%
June%22,%2011%
Muscle(Milk(Fitness(Retreat((
EVERLAST(Total(Media(Impressions/Ad(Value(