atavism

atavism
Theme explanation and examples
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project by
in collaboration with
Confederazione Nazionale dell’Artigianato
e della Piccola e Media Impresa
CNA Toscana
DELEGAZIONE
TOSCANA
initiative promoted by
ADI
ADI ASSOCIAZIONE
PER IL DISEGNO
INDUSTRIALE
Via S. Botticelli, 9/R
50132 Firenze – Italia
Tel. + 39 055 570627
Fax + 39 055 572093
artex@artex.firenze.it
www.artex.firenze.it
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designs for products or collections for Tuscan - Italian - artistic craftsmanship
atavism
& TECHNOLOGY
In today’s contemporary society, projects with character and essence have
a greater marketing strength with audiences. Craftsmanship in Tuscany
automatically presents these traits and that of atavism through the use of
traditional materials, techniques and the resultant creative products; all
pertaining to the identity and historical heritage of the region. The rich attributes in question; from stories, design
strategies and materials to the unique mark left by the hand of the maker provides significant sustenance to the
internet community; inspiring blogs, online articles and other social media which in turn serves to raise the profile
of craftsmanship alongside broadening the reach of it’s market.
The impact of technological developments on the production of craft in addition to business management
is substantial and fundamental in ensuring continued success and growth within the industry. Technology now
firmly on the market following experimentation such as advanced 2D/ 3D printing and laser cutting is allowing
companies the opportunity for efficient and fast development of products. In the virtual world, e-commerce and
initiatives such as crowd funding in addition to free marketing afforded by social media are providing extensive and
extraordinary opportunities for the typical craft business. The 18 – 35 young age range of applicants to Scenari di
Innovazione reflects the most digitally active section of the population and are potentially the best placed to naturally
take advantage of all that the Internet has to offer, vitally contributing to the competiveness of this sector.
The breadth of the theme demonstrated in the image on this year’s competition literature, necessitates equal
consideration of both Atavism and Technology; the past in its enormity side by side with contemporary propulsion.
Through the role of design, applicants are encouraged to interpret the theme creatively to design new and original
products by merging new technologies with handicraft production that furthermore acknowledges the genius loci,
artistic handicraft and design associated with Tuscany.
In addition to this theme applicants must select a company and choose one of the briefs presented. When designing
their product or collections they must also consider the production guidelines, corporate philosophies and material requirements
provided by the ten Tuscan small and medium craft enterprises (SMEs).
Competition is open to International applications – Art and Design students, and graduates/ young designers under 35 years
FREE TO ENTER – DEADLINE MARCH 21, 2014
HOW TO APPLY – DOWNLOAD FROM WEBSITE – WWW.ARTEX.FIRENZE.IT
• ENTRY INSTRUCTIONS
• COMPANY PROFILES AND BRIEFS
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Two images from the film Cloud Atlas 2012. Written and directed by brother and sister Lana and Andy Wachowski and Tom Tykwer. Taken
from the novel Cloud Atlas by David Mitchell, this science fiction film interweaves six stories set in different times and places. The settings,
costumes and objects describe in exemplary manner, both the technological and atavic dimension, comparing them and fusing them in
unique and impressive scenes.
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Tuscan materials and workmanship with strong emotional impact, respectively: textiles by Laura De Cesare, products in Galestro clay
from Impruneta Poggi Ugo Terrecotte, experimental research into glass fusion by Daniela Forti, wood surfaces by Blocco Falegnameria
Martinelli.
Advanced 2D printing on stone materials by Morelli Marmi. Luminous PVC inserted into metallic fabrics by Inntex, LED by Elfi srl. The use of
LED lighting allows for new innovative designs of luminous and high performance objects, both due to the ability of the light source to remain cold
unlike conventional lighting and the extremely low consumption of energy in comparison to Halogen lighting as an example. OLED - Organic Light
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Emitting
are the evolution
of LED technology. They enable creation of uniform displays that are thin and foldable.
BRIEFDiode,
E PRESENTAZIONI
AZIENDE
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After Earth 2013 by Night Shyamalan. Restores importance to material culture, by constructing environments, props and costumes, as the
memory of human knowhow. The atavic expression of these elements are integrated with sophisticated evolutions of science and technology,
resulting in a strong emotional impact. The multi-function extendable weapon, was inspired by bamboo canes; used prehistorically to
create spears. The outfit worn by the protagonist made of leather and hide can mutate depending on climatic conditions; showing the state of
health of the wearer.
Tuscan materials and workmanship with strong emotional impact, respectively: Woven leather produced by companies in the
San Miniato and Ponte a Egola districts, surface treatments for marble done using a pantograph. Images of nanoparticles; responsible
for advanced effects on traditional materials; respectively Effetto Loto reproduces chemically the structure of lotus leaves, characterised by
hydrophobia and self-cleaning. Nanoparticles of silver with anti-microbial characteristics are used today in numerous commercial applications,5
anti-bacterial fabrics, containers, shower curtains, tables, wall facings, varnishes and glues.
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Design approaches such as 3D scanning and printing techniques - Branch Out; a joining system for interior design items inspired by
plants. They Use 3D scanning and stereolithography to create and model portions of branches, subsequently reproduced as casts. Nina Tolstrup.
100% Design. London, 2009 - Design by scanner, design intervention on previous 3D scanning, to make products using sintering. Studio Front
Project.
Programmatotem, each element derives from a modification to the programming of the machine that makes it. Céline Steelandt, Micheal
Radix for Industreal. Panier percé, is a bowl that, like the canvas for crossstitch, becomes the support for embroidery. Made of enamelled china,
using processes of fast prototyping, it is sold bare with a choice of embroidery kits. The kits contain coloured skeins, needle, needle threader and
instructions. Guillaume Delvigne & Ionna Vautrin. Santapouf by Santachiara. Seat and continuous profile sculpture covered in Lycra, it contains
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an inflatable bed.
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Massimo Banzi co-founder of Arduino; electronic board with microcontroller and circuitry useful for fast prototyping for hobby and educational
uses. Arduino is opening new horizons in open-source electronics. There are numerous fields of application. Still in their infancy, but extremely
interesting, are possible applications in the field of design and craftsmanship. Interactive musical games based on the use of Arduino. Do it yourself
rotational moulding machine. Maker Fair Rome October 2013.
LilyPad is a microcontroller board that links design, fashion and technology with pure electronics. It was created (based on an Italian open
source system - Arduino) by Leah Buechley, CEO of High-Low Tech Group Mit Media Lab, of Toronto. It can be used for numerous creative
applications in fashion and in design. The chip, is optimised for being sewn onto fabric and hence integrated into clothes, bags or scarves. It is7
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washable and its various working parts can be sewn together using conductive tailor’s thread.
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Historical inspiration
The atmosphere of the mausoleum of Galla Placidia is unquestionably magical. Entering this little building in the shape of a Latin cross, one is
struck by the sudden passage from daylight to a nocturnal atmosphere. The alabaster slabs that close the narrow slits of the windows; filtering the
amber light from outside incredibly emphasise this. In the past, before glass was available windows were often closed with thin slabs of marble.
Mausoleum of Galla Placidia 450 A.D. Ravenna Final period of the Western Roman empire - Byzantine period.
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Sculpture made on the Garfagnana Innovazione premises by a
robot to CAD design. Commission of the artist Abe Weissman. It
combines marble with rope and other complimentary materials.
Suspension lamps created within the
project I Marmi del Doge. Designer
Raffaello Galiotto. A peculiarity of
stone and, in particular, of marble is
the unique and unrepeatable nature.
Even though the formal appearance is
the same, the pattern of the material is
inevitably different, giving added value
to the product.
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Flying flames designed by Moritz Waldemeyer and Ingo Maurer. This is a flexible chandelier system combining LED candles. Open
design Chairs designed by Ronen Kadushin. Made of metal sheeting, one can download the computer files, deliver them to a laser service,
assemble the chair and sit on it. Lots of variations designed.
Le sognatrici (Dreaming Women) 1994 is the result of artistic research by Fabrizio Corneli into light projection. Made of paper, steel sheeting
and halogen lamps. Ronan & Erwan Bouroullec striking chandelier made of Swarovski crystal, lights the great Gabriel staircase at the Palace
of
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Versailles. It is a transparent luminous chain,, comprising three interlinked sections, each made up of hundreds of crystals lit by LEDs.
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Scenari di Innovazione, Leather
and Hide; stool, chair and table.
The design study was based on
laser cutting and on simplifying the
processes of assembling leather and
metal structure, eliminating permanent
sewing and gluing. Student Ye Xu
Course of Industrial Design, Faculty
of Architecture, Florence. Coordinator
Sabrina Sguanci.
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http://www.youtube.com/watch?v=J7NkW1HyA14
Carlo Ratti for Cassina proposes practical applications for new technologies in the home. This is one of the prototypes made MyWing;
freestanding is a multi-functional table, partly made using 3D printing techniques. Also for Cassina, the Mag Lev by Lazy Susan are containers
for the table with magnetic levitation.
MyMood integrates an ambient lighting display into the structure of the sofa (which thereby becomes reactive and interactive). A LED illumination
matrix is incorporated into the upholstery of the sofa. Prototype by Illogic srl team: Marco Bombara. Oniric lab by the studio Forma
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Fantasma, focuses on the edible as an area for research - food as a source of material, as a source of formal and aesthetic inspiration.
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Cuccia da Viaggio (Travel Basket) by Paolo Ulian is for small animals, in folding cardboard. It looks like an art folder but inside it contains a little
house that becomes three-dimensional. Bara Ecopod by Hezel Selina made of recycled paper from used newspapers. Its surface finish is achieved
with a layer of materials derived from silk recycling and from mulberry leaves. The final strength of the container is obtained using special manual
pressure and using absolutely no synthetic additives.
Frank O. Gehry Cardboard furniture Easy Edge 1972. Having analysed and observed cardboard and identified its qualities Gehry imagined its
use in hitherto unexplored places, such as interior design, offering the sector an economic and versatile alternative material. Twenty years on, Paolo
Ulian proposes a seat in corrugated cardboard 1995; Small slivers of micro-corrugated cardboard are wound around two steel tubes curved into a
rectangular shape, which gives the final form to the seat. In this way the phase of gluing the cardboard, strip by strip, can be eliminated.
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Leah Buechley, Director of High-Low
Tech Group Mit Media Lab, of Toronto.
Experimentation in Interaction Design. Lamp
in plywood with LED - the light flow is regulated
through physical contact.
Tamarido is a system of backlit doors with LEDs.
Under tactile pressure the light behind a thin layer of
veneer switches on progressively, emanating outwards
from the initial contact point. Experimentation in
Interactive Design. By Sara Spinelli, made by
Falegnameria Pacini e Elfi for the 9th edition of
Scenari di Innovazione.
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Falegnameria Martinelli - Modular solid
wood building blocks by pantograph
Carton factory - Interior design objects
in cardboard
Baldi - Production technologies for interior
design objects in metal, crystal and
semiprecious stones
Woo Class - Wooden eyewear made
using pantograph
Garfagnana Innovazione - Technologies
for Marble and Stone materials
Flowerssori - Furniture and objects for
children in wood
Integra - fair trade - textile products and
costume jewellery made from recycled
materials
Gruppo Sofà - upholstered furniture and
furnishings
Pedri - lighting and interior design objects Laboratorio Elementi – ceramic products
in metal
and other materials
|Materials and techniques of the companies involved in this edition.
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atavism
& TECHNOLOGY
13/14
project by
designs for products or collections
for Tuscan - Italian - artistic craftsmanship
Artex Centre for Artistic and Traditional Crafts of Tuscany
Via S. Botticelli, 9/R
50132 Firenze – Italia
Tel. + 39 055 570627
Fax + 39 055 572093
artex@artex.firenze.it
www.artex.firenze.it
Project management
Sabrina Sguanci with Sara Spinelli - s.sguanci@artex.firenze.it - innovazione@artex.firenze.it
Project secretary
Katia Marzocchi - artex@artex.firenze.it
The images reproduced in this presentation are used for
educational purposes of illustration. ownership and use is soley
by the authors and publishers. They can not therefore be the
subject of commercial uses.
Press office
Chiara Bartolini - ufficiostampa@artex.firenze.it
Graphic concept
Dino Baroni - d.baroni@artex.firenze.it
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