Jovil Universal

Gaining new customers and sales made CWIEME Chicago
a profitable experience for market leader Jovil Universal.
Highlights
Jovil Universal is a global market leader in the
manufacture of Toroidal Coil Winding Machines
The company is always looking to build on its
leadership position and has exciting plans to grow
the breadth of solutions it offers to meet a wider
range of customer needs
CWIEME Chicago was chosen as the platform to
highlight the quality of their work. Taking part in the
Machinery Zone and demonstrating one of it’s latest
machines helped to increase stand traffic significantly
Within 30 days of CWIEME Chicago, Jovil Universal had
solid orders as a direct result of attending the show
CWIEME CHICAGO 2014 WAS A PLEASURE. IT WAS VERY WELL ORGANIZED, WITH AN
INTERESTING AGENDA AND ATTRACTED A LOT OF GREAT PEOPLE. I THOUGHT WE KNEW EVERYONE
IN OUR NICHE MARKET. TURNS OUT WE DON’T AND WE NOW HAVE NEW CUSTOMERS OFFERING US
SIGNIFICANT OPPORTUNITIES. CRITICALLY, WE ACHIEVED SALES WITHIN 30 DAYS OF THE SHOW,
THAT ARE A DIRECT RESULT OF THE SHOW AND THAT MEANS IT WAS VERY PROFITABLE FOR US.
Keith Fredlund, President Jovil Universal
Company Focus and Challenges
Jovil Universal, based 50 miles north of Manhattan in Danbury, is the global market leader in the manufacture
of Toroidal Coil Winding Machines. Established in 1950, the company has unrivalled expertise and experience in
this specialist area and it is the accumulated knowledge of its people that enables Jovil Universal to manufacture
and support high quality products that competitors cannot match.
From these very strong foundations, the company has built long term relationships with its 700+ clients that range
from the small local companies to multi-nationals. Operating within a niche market, Jovil Universal believed that it
knew all of its potential customers. Also, trade shows had been disappointing experiences due to poor organisation
and uninspiring topics and speakers, leading to a costly exercise that failed to deliver high quality prospects.
The Objective
To identify a platform to support Jovil Universal’s ambitious plans to expand its product range and increase sales.
The CWIEME solution
Utilise CWIEME Chicago as the route to open new
opportunities and find new customers within the
growing visitor profile of this market leading event
e a major player in the Machinery Demo Zone by
B
taking one of its latest machines, the Model SMC-4
with MTS tape station, to the show
Hold live demonstrations on the stand
as a visitor incentive
Present the sophistication and quality
of Jovil Universal products and services
Re-connect with customers in one location
over just a few days
Benefits
CWIEME Chicago was an outstanding
success for Jovil Universal and is now a core
part of its business development programme
in North America.
Meet new prospects
Even in a niche market, there are always
new people and companies to meet
Promote key brand messages that
differentiate the company from competitors
Identify new opportunities
uild understanding of specific needs that
B
require customized solutions
Identify future potential new product
and sales trends
Results
Confirmed orders as a direct result of meetings
at CWIEME Chicago
Networked with mix of existing and new customers
Gathered strong sales prospects and met with
decision makers
Launch new products
Immediate feedback on market potential
Demonstrate innovative solutions live
on the stand
Build stronger customer
relationships
Increase knowledge of each organisation
and the challenges it faces
Cross-sell the portfolio of products
and support services
I WAS VERY IMPRESSED BY THE WAY
THE NEW TEAM AT CWIEME CHICAGO
ORGANISED THE WHOLE EVENT. A HUGE
NUMBER OF OUR CLIENTS WERE THERE AND
THE SUBJECTS BEING DISCUSSED BY GREAT
SPEAKERS WERE VERY INTERESTING AND
RELEVANT. NO DOUBT ABOUT IT, I GAINED
A LOT FROM BEING AT THE SHOW.
Keith Fredlund, President Jovil Universal
To learn more about CWIEME, visit www.coilwindingexpo.com
For more information about Jovil Universal, visit www.jovil.net