End report 27-08-14 - Accenture Sports Conference

End report 27-08-14
Index
Introduction4
Schedule6
The speakers7
-
Annemarieke van Rumpt and Suzanne Veeken
7
- Erik Matser8
- Marc Lammers10
Acknowledgements12
Sponsors13
2
© 2014 Accenture. All rights reserved.
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Introduction
Dear reader,
You have just opened this conference report and started reading. This probably means that you have
attended the Accentue Sports Conference that took place on Wednesday, 27th of August, at the
Bosbaan during the World Rowing Championships 2014. If this is not the case, I would like to thank
you for still showing interest in the content of the conference. This conference report will provide you
with a short introduction in the event and a summary of the keynotes of the day.
Nine months ago, the organizing committee of the D.S.R.V. “Laga” accepted the challenge of
organizing a knowledge-sharing event with the goal of inspiring and motivating student rowers and
coaches in the Netherlands and to stimulate them to take that extra step towards being the best.
Getting inspired to become champions!
A pilot event was organized at the Damen Raceroei Regatta 2014 at the Willem-Alexanderbaan in
Zevenhuizen. Speakers Jan Diederik van den Berg, Ronald Florijn and Bouke de Boer each had a
different view on coaching and coaching techniques. They shared their knowledge and experience
with the public, which led to interesting discussions at the end of the event. Although a lot of positive
feedback was received on the pilot, we had a bigger plan for the Accenture Sports Conference.
First of all, we got the opportunity to organize the conference in the OTC building at the Bosbaan
during the World Rowing Championships 2014, which was the perfect setting for the event we had
in mind. Secondly, we aimed for better-known speakers with stories people could connect to. We
found this in Marc Lammers. His presentation was proceeded by an introduction in Social Styles by
Annemarieke van Rumpt and Suzanne Veeken, and a very interesting view on talent development
by Dr. Erik Matser.
All three keynotes knew to trigger the brains of the public and many interesting discussions amongst
the attendees followed. At the end of the day, host Erik Peekel concluded: “You are all winners cause
you had the plan to attend the Accenture Sports Conference today.” I would like to add that you are
a winner too, for reading this conference report.
We have received a lot of positive feedback on the event and are very glad that many people gained
new knowledge that can be used in coaching, sports, work or even everyday life. More information
can be found on our website www.sportsconference.nl.
On behalf of the organizing committee,
Juliette Ran
The organizing committee
4
honouring the past,
shaping the future
Schedule
The schedule of the Accenture Sports Conference was the following:
10:00 Conference room is open
10:10 Announcement by Erik Peekel
10:15 Start Annemarieke van Rumpt
and Suzanne Veeken
10:45Questions
11:00 - 11:15 break
11:15 Start Erik Matser
11:45Questions
12:00 - 12:30 break
12:30 Start Marc Lammers
13:15Questions
13:30 End questions
14:00End
Visual about the Accenture Sports Conference
made by INK strategy
6
The speakers:
Annemarieke van Rumpt and Suzanne Veeken
Former olympic rower Annemarieke van Rumpt and her colleague Suzanne Veeken were the first
speakers of the Accenture Sports Conference. Both are working at Accenture, where they are using
a model called “Social Styles” to help them and their colleagues understanding their behavior. In
their talk, they wanted to give the audience a practical take-away that they could use in their own
life by explaining this model with the use of several examples from both rowing and business. This
illustrated that the model can be useful in different situations in daily life.
Prior to the Accenture Sports Conference, Annemarieke and Suzanne asked the audience to fill in
a questionnaire to find out which social style they are. This gave the audience the opportunity to
identify with the story they were telling.
Everybody is different. That is why we respond, talk and argue differently. The social styles can
help you to get an insight in the way that you act and respond. It can be helpful to know this about
yourself and about for example your teammates. If you start understanding how people act and
react, you can adapt and respond in a certain way improving the overall communication. The
model is not about changing how you are, but about adjusting the way you come across to people
you are interacting with. This will have a positive influence on the productivity of and the interaction
in a group.
The model explains four different types of people: driving, expressive, amiable and analytical.
Though, the line between those types is not as clear as it seems. It is possible to be in between
two different styles, because your style will be projected on a diagram with two axes. The x-axis
represents the contrast between someone who tends to ask many questions and someone who
is more of a talker. On the y-axis, the contrast between someone who emotes and someone who
controls is represented. Every quarter of the diagram stands for one of the social styles mentioned
above.
In a well-functioning team, not all people necessarily have the same social style. Preferably, your
team consists of all the different social styles. Although, it is possible that some people change
between social styles when they are in a different situation. For example, when someone is
stressed, the way he reacts can be different from when he is calm. Also, as has been mentioned
before, sometimes you should adjust your social style to the people you are interacting with. If you
look at good leaders, they may have one style preference, but they know how to change between
the different styles.
One last advice that Annemarieke and Suzanne gave, is that you can use this model to solve
conflicts in a team, but it is better to find out about each other social style in the beginning. This
will help you to prevent conflicts, but remember that the models are adjustable and open for your
own interpretation.
7
The speakers:
Erik Matser
Erik Matser is a neuropsychologist who has done a lot of research in the field of talent
identification and optimization. His long career equipped him with a lot of experience and
stories from, for example, working with the Chelsea FC soccer team. At the Accenture Sports
Conference Erik has been telling about how talented people can be recognized by looking at
their brain. He wanted to share the things that amazed him when looking at the best people in
the world.
In the brain of very talented people, the speed of information traffic is higher than in the brain
of other people. This means that they can think faster and they have a high level of insight. For
soccer players this means that the best people can “read the game”. Johan Cruijff was such
a player. He is not a tall or extremely strong man, but his level of playing a game was high.
When talking about people who are skilled in a certain activity, there is a large difference
between experts and talents. Experts are practicing one activity a lot, which makes changes
in the brain so that they become better at it. This complies with the 10 year rule: it takes 10
years to become an expert. On the other hand, talents are born with a fast acting brain and
they are creative. They feel the urge to explore the world. Talent in combination with 10 years
of practice will lead to extraordinary performance.
A talented person will be good in what he does. So if a talented soccer player will play basketball
instead of soccer, he will be good in that too. That is because talent is a brain function which can
be adapted to sports, work, music et cetera. However, to become the very best in something,
you need to have the expertise too.
Many talented people say that they have a volcano inside of them: they feel a lot of energy in
their body. Erik Matser wants to help them with getting this energy out and reaching their goal.
The last thing Erik Matser shared with the audience was that talent is something you have to
find. “I hope I gave you some information, although it was just a clinical observation.”
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The speakers:
Marc Lammers
The final speaker at the Accenture Sports Conference was Marc Lammers. Marc has -amongst other
jobs- been the coach of the Dutch women hockey team for 8 years. He is an innovative coach and
always tries to be a few steps ahead of his competitors. His talk at the Accenture Sports Conference
elaborated on his experiences and the changes he has made in his coaching approach to become
the successful coach he is now.
Some people say winning is more important than participating. In Marc’s opinion people should not
focus on winning or losing, because it causes disappointment. It makes you forget about the process,
which causes that your focus is gone. As an athlete, you don’t have 100% influence on winning or
losing. There are many other aspects that have influence, like the referee, the opponent, the weather
and the coach, but those are all excuses. So instead of focusing on winning, you should focus on
yourself. That is the only thing you have 100% influence on. The result is just a follow up of all those
aspects. Marc called this “Sinterklaas spanning”: you should be prepared, but you have no idea what
is going to happen.
You also have 100% influence on the power to be innovative. As a coach, Marc Lammers made use
of the earphones to tell his players where the space on the field was. This speeded up their learning
process significantly. Next to this, he made use of game statistics, because to know is to measure.
This way, he and his team could find out what was bad about a game and prepare better for next
time.
Another form of Marc’s innovative approach was the implementation of ice baths for the players after
practice to recover quicker. At first, the players were very resistant, because they wanted to know
what the benefits were from sitting in ice cold baths. To confirm the benefits, Anky van Grunsven, who
has been using this method on her horses, told them about her positive experience and convinced
the team to use it. This proved that you need statistics, experts and the best practiced person to
convince people about an innovation.
In the first four years when Marc was a coach of the Dutch team, the team didn’t win. He told them
what they had to do, but that didn’t work out well. Then he realized that he had to get more involved
with the team, so he started to ask them questions. He asked the team on which things they wanted
to focus on and although he didn’t agree on all of the points, they started working on it together. He
taught them that when you don’t give up, you can’t fail. This made them win the Olympics in 2006.
Marc also learned to divide a goal in smaller challenges. This makes it possible to succeed every day
and it makes you want to succeed again. Next to this, he realized that instead of focusing on improving
someone’s weaknesses, you should train on someone’s strengths. If you train the incompetence,
people are going to use that incompetence. That is why you should train on someone’s talent.
Marc Lammers concluded his story with the words that winners have a plan and losers have an
excuse. Winners think in possibilities and losers think in difficulties. Winners make things happen and
losers wait for things to happen.
10
Carrière
‘Naast je werk nog andere
activiteiten ontplooien
wordt zelfs gestimuleerd;
bij TOPdesk denken ze
écht met je mee!’
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Door onze groei zijn we continu op
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Ben jij op zoek naar een leuke baan
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TOPdesk
TOPdesk is een internationaal softwareen consultancybedrijf. We zijn een
groeiende organisatie met een open
bedrijfscultuur, waarin leergierigheid en
werkplezier een belangrijke rol spelen.
Kijk op www.werkenbijTOPdesk.nl voor
meer informatie.
Martinus Nijhofflaan 2
2624 ES DELFT
+31 (0)15 270 09 00
vacatures@topdesk.nl
www.werkenbijTOPdesk.nl
Bij TOPdesk vinden we een goede werk-privébalans belangrijk.
Medewerkers krijgen de mogelijkheid om zich naast hun carrière breder
te ontwikkelen. Mirte Kraaijkamp is roeister en werd in 2013 in Zuid-Korea
wereldkampioene in de lichte damesdubbelvier. Sinds 2010 was ze naast
haar roeicarrière Technisch Product Consultant bij TOPdesk. ‘Ik heb veel
geluk gehad met deze werkgever; ik had leuk werk, leuke collega’s én alle
flexibiliteit om alles uit mijn sportieve carrière te halen.’
Je ‘had’ leuk werk? ‘Ja, had. Het afgelopen jaar zat mijn roeicarrière in een
stroomversnelling. Ik heb heel vaak geroepen dat ik absoluut niet wilde stoppen
met werken en dat ik de afwisseling met werk juist perfect vond. Nu ga ik
jammer genoeg toch uit dienst. Op verzoek van de bondscoach verhuis ik naar
Amsterdam, zodat ik daar zeven dagen per week kan trainen met mijn roeicollega’s.’
Als topsporter train je zeven dagen per week en heb je regelmatig
trainingskampen die een reguliere werkdag onmogelijk maken. Mirte: ‘Ik kreeg
de afgelopen 3,5 jaar de flexibiliteit om de uren die ik werkte aan te passen aan
mijn trainingsschema. Ook mocht ik een aantal weken vrij nemen voor het WK in
Korea. Na het WK heb ik meer gewerkt en kon ik deze uren weer compenseren. Zo
kon ik werk en sport combineren. Niet iedereen in mijn trainingsgroep heeft die
luxe. Bovendien zijn mijn collega’s erg betrokken. Iedereen heeft hier op het werk
op een groot scherm naar het WK gekeken – dat vond ik echt leuk.’
De mate van flexibiliteit bij TOPdesk is afhankelijk van je talent om alles goed
te organiseren en goed te blijven functioneren. Op deze manier werken er meer
mensen parttime. Mirte: ‘Eigenlijk is het best normaal om naast je baan nog een
‘eigen ding’ te hebben.’ De ene collega is freelance fotograaf, de ander hockeyt
op hoog niveau, iemand geeft les op een hogeschool, iemand anders probeert
als docent een dansschool groot te maken en weer een ander speelt in een
succesvolle band. ‘Naast je werk nog andere activiteiten ontplooien wordt zelfs
gestimuleerd; bij TOPdesk denken ze écht met je mee!’
Acknowledgements
The organizing committee of the Accenture Sports Conference wants to thank the following people
for making this inspiring morning possible:
The sponsoring companies:
Accenture, Kempen & Co., TOPdesk, Stratix and Allseas
The speakers of the conference:
Annemarieke van Rumpt
Suzanne Veeken
Erik Matser
Marc Lammers
The host of the event:
Erik Peekel
The organizing committee of the World Rowing Championships 2014,
with in particular Irene Eijs, Arjenne Bastiaansen and Lotte Vloedmans
D.S.R.V. “Laga”, with in particular Luuk Buys
The TU Delft
INK Strategy for making the visual summarizing the theme of the conference
Rolf Ziel for helping with acquisition
Photographer Bas Heming
Filmmaker Sal van Dijk
All participants of the Accenture Sports Conference
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The Accenture Sports Conference is made possible by
www.sportsconference.nl - congrescommissie@laga.nl
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