2012 IMSA GT3 Cup Challenge Deck Overview Nov

IMSA GT3 Cup Challenge by Yokohama
The IMSA GT3 Cup Challenge by Yokohama
Series Overview
IMSA GT3 Cup Challenge by Yokohama
Series Overview
The GT3 Cup Challenge by Yokohama is part of the IMSA family of premier motorsports events. Entering its
seventh season, the series provides racers the opportunity to compete in an ultra competitive environment at
renowned circuits across North America in the world’s most successful single-make race car, the Porsche
911 GT3 Cup racer.
With car counts regularly exceeding 30 entries, the Championship regularly supports the American Le Mans
Series at some of the most prestigious venues in North America.
IMSA GT3 Cup Challenge by Yokohama
IMSA Structure
Celebrating its 43nd season in motorsports, IMSA is the premier sanctioning body for road racing in North
America. IMSA is one of the eight member clubs of the Automobile Competition Committee of the United
States (ACCUS), which is the FIA sporting association for the United States. As such, IMSA is one of just a
few organizations in the U.S. authorized to stage competitions based on the International Sporting Code.
Each IMSA series provides a unique form of auto racing action through varying levels of driver and
manufacturer competition.
IMSA GT3 Cup Challenge by Yokohama
The IMSA GT3 Cup Challenge Class Structure
The Championship consists of 2 different classes:
Platinum Cup Class:
2010-2012 Porsche 911 GT3 Cup
Gold Cup Class:
2005 ½ – 2009 Porsche 911 GT3 Cup
IMSA GT3 Cup Challenge by Yokohama
Competition Profile
The IMSA GT3 Cup Challenge by Yokohama offers a defined system for drivers to refine their skills allowing
them to graduate to the American Le Mans Series GTC class, and ultimately, to the starting grid on the
Circuit de la Sarthe at the legendary 24 Hours of Le Mans.
The drivers in the series present a unique mix of aspiring young guns and mature drivers who enjoy the
competition that 30+ car fields bring. The mature drivers are typically high wealth individuals who comprise
a desirable demographic to sponsors as well. The access to these drivers that sponsorship of the series
brings is unique in all of motorsports.
IMSA GT3 Cup Challenge by Yokohama
2012 Schedule
1
4
2
5
3
6
2
4
3
March 17
Sebring International Raceway
Sebring, Florida
April 29
Miller Motorsports Park
Salt Lake City, Utah
May 12
Mazda Raceway Laguna Seca
Monterey, California
June 10
Formula One Grand Prix du Canada
Montreal, Quebec Canada
8
5
July 21
Mosport International Raceway
Bowmanville, Ontario Canada
6
August 18
Road America
Elkhart Lake, Wisconsin
7
September / October
TBA
8
October 20
Road Atlanta
Braselton, Georgia
1
IMSA GT3 Cup Challenge by Yokohama
2011 Season In Review – Record Attendance
IMSA GT3 Cup Challenge by Yokohama
Series Partners
With presenting sponsor Yokohama and technical partner Porsche Motorsport North America, the IMSA
GT3 Cup Challenge by Yokohama is an excellent marketing platform to activate brand and individual
driver awareness.
IMSA GT3 Cup Challenge by Yokohama
Partner Media Activation
Significant commercial partnership elevates the series name recognition through advertising placements
in national publications.
IMSA GT3 Cup Challenge by Yokohama
Fan Profile
High Demographic, High Brand Loyalty
•
•
•
•
14.5% have net worth of over $1 Million
11% have household income of more than $200,000
Median household income is $125,000: Highest of any regularly televised sport in N.
America including ATP Tennis and PGA Golf
52% tend to purchase goods of Series sponsors as opposed to products of non-sponsors
IMSA GT3 Cup Challenge by Yokohama
Fan Profile
• Median household income is
$125,000
• Over half (54.2%) are professionals,
managers or technical workers
Top Occupations:
Technical
Professional
Managerial
Sales
19.7%
18.6%
15.9%
11.4%
2008 Custom Telephone Survey
IMSA GT3 Cup Challenge by Yokohama
Fan Profile
44% = 25 - 49
• A married male, median age 51
• 44% are age 25 – 49
2008 Custom Telephone Survey
IMSA GT3 Cup Challenge by Yokohama
For more information please contact:
Steven Sewell
Director, Development Series
1394 Broadway Avenue
Braselton, GA 30517
ssewell@imsaracing.net
706.658.2120 ext. 248
IMSA GT3 Cup Challenge by Yokohama
Additional Resources
IMSA GT3 Cup Challenge by Yokohama Social Media:
http://www.imsachallenge.com/
http://www.facebook.com/gt3cupchallenge
http://twitter.com/gt3challenge
IMSA:
http://imsaracing.net
Porsche Motorsport North America:
http://www.porsche.com/usa/eventsandracing/motorsport/pmnabusinessinformation/contact/
Porsche GT3 Cup 997:
http://www.porsche.com/usa/eventsandracing/motorsport/racingcars/911gt3cup-997/
Yokohama Motorsports:
http://www.yokohamatire.com/motorsports/