ADvise Media Group

ADvisemedia
N E W
M E D I A
702.951.7581
www.advisemediagroup.com
info@advisemediagroup.com
A D V E R T I S I N G
CASE STUDY:
BluBlocker Sunglasses
w w w. b l u b l o c k e r. c o m
714 South Fourth Street
Las Vegas NV 89101
T E S T I M O N I A L
“What can I say about Advise
Media? After a bad experience, we needed a trusted
partner. They’ve delivered
tremendous revenues and
helped us reach new levels.”
Mary Stanke, President
BluBlocker.com
S I T U A T I O N
BluBlocker, the creative team behind the polarized sunglasses movement in the late 1970’s (c’mon, you’ve
seen the infomercials) came to us in October 2009 after online sales had hit rock bottom. They had been
exposed, and disappointed, to Search Engine Marketing campaigns (pay-per-click) on Google, Yahoo, and
Bing, but had very little sales to show for their marketing dollars spent. They had an urgent need, additionallly,
to market Blublockers in conjunction with the release of “The Hangover” DVD, since one of the main actors
(Zack Galifianakis) wore them in the movie, and the company wanted to capitalize on that marketing potential.
S O L U T I O N
It can always be a challenge to change the mind of a determined client who has been burned by a SEO firm in
the past and, unfortunately, many have. In this case, Blublocker wanted to immediately market (correctly, this
time) their line of sunglasses and considered the strategies of many firms working to win over this client. They
went with Advise Media, based on our 11+ years of working in SEM platforms, open communication, transparent reporting, public relations and media outreach, and solutions that deliver positive ROI on “hard marketing
dollars” for 99% of our clients. By developing a PPC strategy that mirrored their overall marketing message,
A/B ad testing, and refined, targeted keyword strategy that drove only highly-qualified traffic, we changed their
minds- and their bottom line!
A D v i s e M e d i a G r o u p . c o m
R E S U L T S
o n
p a g e
2
ADvisemedia
N E W
M E D I A
702.951.7581
www.advisemediagroup.com
info@advisemediagroup.com
A D V E R T I S I N G
714 South Fourth Street
Las Vegas NV 89101
CASE STUDY:
BluBlocker Sunglasses
w w w. b l u b l o c k e r. c o m
R E S U L T S
Blublocker has experienced growth that rivals that of the launch of their company in the mid 1970’s. Sales are
up considerably, their cost per conversion is exceptionally low, and their bottom line has improved enough for
them to actively engage in developing new product lines to meet current demand. In less than a year, our
SEM strategy has taken them from the brink of closure, to a having a pulse, to expanding into markets
Blublocker had previously not considered. We are now managing their SEO as well. Better put your shades
on...it’s a very bright future for Blublocker.
P A Y
P E R
C L I C K
C A M P A I G N
D A T A
80000
,29
79
9
64000
,98
69
0
48000
2011
2010
2009
32000
$2
5,3
16000
19,
908
% %
7.0 6.4
0
30
%
S A M P L E
1.8
1.9
3.3
61
$12,1
43
1.3
Site Visits
11,127
$12,8
Cost
CTR
8,637
2,811
Conversion
Avg Position
$2.28
$1.49
$4.75
Cost Per Conversion
A D S
R E V E N U E
I N C R E A S E S
B Y
M O N T H
U N I T S
December 2009 - $42,325
789
January 2010 -
$49,660
871
February 2010 -
$53,140
939
March 2010 -
$58,500
996
April 2010 -
$66,690
1329
May 2010 -
$89,570
1378
$101,840
1566
June 2010 -
S O L D
Avg Cost Per Conversion: $2.28
A D v i s e M e d i a G r o u p . c o m