“Generation Crunch!” Careers, Employability, and the Credit Crunch

Generation Crunch: Generation Y, employability
and the new world of work.
Dr Paul Redmond
Annual Learning and Teaching Conference 2013
1. Employability ‘BC’ and ‘AD’.
2. Generation Crunch!
3. Brave New World.
3,000 (2%)
17,000 (9%)
Fast-track 'elite'
35,000 (25%)
Professional entry
Public Sector (including
Teaching)
115,000 (64%)
Jobs graduates end up
doing
Source: Work Comms 2012
1. Employability ‘BC’ and ‘AD’.
2. Generation Crunch!
3. Brave New World.
‘Boomer
s’
Gen. X
1962 – 77
‘Idealist’
‘Reactive’
1945 – 61
Gen. Y
‘Civic’
1978 –
1999
‘Millennia
ls’
‘Adaptive’
2000 – ?
Generation Y
Generation Y
•
•
•
•
•
•
•
•
•
•
•
Connected – 24/7
Self-confident and opinionated
Collaborative
Eco-friendly
Brand-aware
Thrill-seekers; “Travelling” not “Holidays”
Evangelists, seeking authenticity
Lifestyle-orientated
Civic minded
Meaning-seekers
Digital natives
MARC PRENSKY
Digital Natives
•
•
•
•
•
Shaped by – and are shaping – IT.
Work and learning are collaborative tasks.
Blurring of the public and private, work and play.
Anticipate fast, frequent communication.
Customise purchases – expect to work with businesses
to
improve products.
• Performance counts, not time-serving and loyalty.
Gen. Y respondent: ‘Generation Y: releasing the potential’
(Mercer/ACCA, 2010)
Nick Geraci, Net Generation
The Replicated Self
Renny Gleeson (2010)
1. Employability ‘BC’ and ‘AD’.
2. Generation Crunch!
3. Brave New World.
1. TO BE EMPLOYED IS
TO BE AT RISK. TO BE
EMPLOYABLE IS TO BE
SECURE (FOR NOW).
In the midst of a fabulous array of
historically unprecedented and utterly mind
boggling stimuli ...
“Whatever.”
In the midst of a fabulous array of
historically unprecedented and utterly mind
boggling stimuli ...
“I don’t know what I want to do.”
In the midst of a fabulous array of
historically unprecedented and utterly mind
boggling stimuli ...
“Have you got a list of jobs you can do with
my subject?”
In the midst of a fabulous array of
historically unprecedented and utterly mind
boggling stimuli ...
“Does this count towards the final grade?”
2. OUR ‘PRODUCT’:
EXPERIENCE.
GEN.Y: PREFERRED LEARNING STYLES
•
•
•
•
•
Experiential learning:
Face-to-face training:
Further qualifications:
Seminars/workshops:
E-learning:
64%
64%
56%
53%
26%
Generation Y: releasing the potential’ (Mercer/ACCA, 2010)
3. SOCIAL MEDIA:
OPPORTUNITY
AND
THREAT.
4. FOCUS ON THE
INTER-SECTIONS
5. NAIL
GOALS
TO THE
WALL.
Paul.Redmond@liverpool.ac.uk
www.twitter.com/paulatliverpool