SANGSTER`S ORGANIZATION - The Canadian Business Journal

SANGSTER’S ORGANIZATION
www.sangstersfranchise.com
CBJ
SANGSTER’S O
Canada’s Number One
HEALTHCARE
ORGANIZATION
Health Products Retailer
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HEALTHCARE » Sangster’s Organization
FOUNDED IN 1971 in Yorkton, Saskatchewan by
Quality of the Brand
Roy Sangster, Sangster’s Organization is a leading
In addition to carrying other national brands,
family owned and operated franchise of vitamins,
Sangster’s sells their own exclusive label, allow-
minerals, herbal and sports supplements, as well
ing them to ensure quality control so that their
as natural and organic foods and natural body
products meet the highest standards. Sangster’s
care products. Darryl Sangster has been the
manufacturing plant produces all of their veg-
CEO since 2010—the same year that the com-
etarian-capsuled supplements, packages their
pany purchased a manufacturing plant. Since its
own protein supplements and some of their
beginnings, the company has continued to grow,
organic foods.
expanding its customer base throughout Canada.
“Sangster’s is an integrated vertical system in
MAY 2015 « The Canadian Business Journal
5
that we purchase raw materials and manufacture
concentrate helps to relieve pain associated with
our own products for our brand. We also have
arthritis and gout, while bergamot oil is com-
a distribution company as well. This has helped
monly used to treat colds and flus. Their natural
us have a lot more control over the quality and
soaps, shampoos and lotions are gentle for the
the types of products that we can provide to our
skin and free of harmful chemicals and petro-
customers,” says Wanda Wilson, Vice President
leum. Other products include digestion aids,
of Sales and Marketing. “We are fully aware of
cleansing kits and more.
where our products come from, because we’re
making them. We adhere to the highest standards of manufacturing, we are able to let our
Growing the Company
consumers know where these products come
Through their quality products and dedicated
from, and in this way, we are able to support
franchisees, Sangster’s is looking to expand their
many local and Canadian suppliers as well.”
presence throughout Canada.
Sangster’s sells a wide variety of products
“We want to expand out into the west,
for people with all different types of nutri-
specifically within Alberta, Saskatchewan and
tional needs. For instance, black cherry juice
Manitoba. We would also love to be able to
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HEALTHCARE » Sangster’s Organization
organic foods, including gluten-free, vegetarian
and vegan options.
“As a franchised system, our focus is to continue to franchise across Canada. That process
involves looking for people who have an interest
or passion in the health food industry and want
to own their own business,” explains Wilson.
In fact, Wilson attributes part of Sangster’s
success to it being a franchised system that
is based on a family legacy, as the corporate
structure allows passionate individuals to thrive.
The company embraces change, whether this
entails the decision to create a new product, or
something comparatively much larger—such as
purchasing a manufacturing plant or introducing
a new business model for franchisees.
“It plays into a lot of passion and desire to
make sure that we’re still viable and relevant
year after year. It leads into always looking for
expand into southern Ontario and the Okanagan
new things, whether it’s new technology for our
region in British Columbia. We have a store out
stores or new and innovative products for the
in New Brunswick and we’d love to be able to
consumer. We’re always looking to change and
expand more in that area as well,” says Wilson.
improve ourselves,” she says.
There are two business models for those
interested in becoming a franchisee: one is to
operate one of Sangster’s Health Centres, which
Educating the Public
are franchises under 1,000 square feet, wherein
Sangster’s understands the importance of edu-
owners sell primarily supplements, sports nutri-
cation in a field that’s constantly changing and
tion and natural body care products. A few years
growing. As increasing numbers of people are
ago, Sangster’s also implemented Sangster’s
becoming interested in preventive care and eat-
Organic Market business model, wherein own-
ing organic, it is crucial to keep up-to-date and
ers manage approximately 2,000 square-foot
knowledgeable within the health food industry.
franchises. This alternate business model offers
franchises with a much wider selection in
“We strongly believe in education: education
for our franchisees and for their staff. The more
MAY 2015 « The Canadian Business Journal
PROVIDING YOU WITH THE NATURAL CHOICE
IN REFRIGERATED FOOD STORAGE
7
Congratulations To Sangster’s
On Your Success
Energy STAR
LED Lights
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per Door
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1.888.443.1946
www.wr.ca
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they know and the more educated they are in
about how to live a natural lifestyle and sharing
our industry, the better they will be at providing
that knowledge with others are prime candi-
good choices for the consumer and also provid-
dates for joining the Sangster’s team. Being a
ing education to the consumer,” Wilson states.
franchisee provides job satisfaction by giving
Sangster’s keeps a close relationship with
franchisees a platform to build open, honest
their franchisees to ensure that they commu-
relationships with customers and work with a
nicate effectively with each other, listen to the
positive team with good family values.
franchisees’ needs and maintain a good part-
“We’re looking for people who want to make
nership. As one of their main corporate goals is
a difference in people’s lives in a healthy, natu-
to provide a generous selection of high quality
ral way. This is really a fun industry because it’s
natural products to consumers, having passion-
constantly changing. It’s growing and growing
ate and educated franchisees is key.
year after year, especially within the organic cat-
“Whether it’s to our franchised system or to the
egory,” says Wilson. CBJ
consumer, providing good quality products and
educated advice is our main focus,” says Wilson.
People who are interested in learning more
www.sangstersfranchise.com
GEORGE MEDIA
NETWORK
AS SEEN IN THE MAY 2015 ISSUE OF THE CANADIAN BUSINESS JOURNAL
WWW.CBJ.CA