pg. 1-4 (Front).

LAMBEAU FIELD
LAMBEAU FIELD
COMMUNITY
ADMIN. &
COACHES
VETERANS
DRAFT &
FREE AGENTS
2011 REVIEW
RECORDS &
HISTORY
LAMBEAU
FIELD
MISC.
HALLOWED GROUND
One of the National Football League’s most revered
Packers remaining in Green Bay to play all of their games
stadiums, Lambeau Field this year is hosting its 56th
throughout the process. Put into motion by a county-wide
season of football.
referendum that approved a half-cent sales tax increase on
A year-round destination venue to be enjoyed by
Sept. 12, 2000, the project was financed jointly by the city
Packers fans in a variety of ways on an everyday basis,
of Green Bay, county taxpayers, the Packers and the NFL.
it underwent a dramatic facelift that added a host of new
The Packers’ football facilities – a vital element in
amenities and attractions. The conclusion of the redevelattracting players in today’s ultra-competitive NFL – also
opment project was marked by a rededication game, Sept.
were enhanced greatly by the stadium’s redevelopment,
7, 2003, against longtime divisional rival Minnesota.
debuting in time for the 2002 season. The centerpiece of
Featuring the only true “retro” look in the entire league,
these quarters is a breathtaking, 64-by-120-foot, footballthe glorious tradition and history of the Packers is
shaped locker room with 64 stately wooden lockcarried forward in the “like-new” Lambeau
ers. Another 25 lockers can be found in an
Field with its heart – the original seatadjoining, auxiliary locker room, to be
ing bowl – saved. The same halutilized during training camp.
lowed ground where many of the
The football facilities also feaNFL’s greatest moments have
ture a much larger training room
transpired continues to exist, a
with all of the latest therapy
canvas where current players
pools as well as a permanent
can paint their own memories
X-ray machine, a weight room,
in future years.
individual position meetAt the same time, the
ing rooms with theatre-style
structure was transformed
seating, a 150-plus-seat team
from a football stadium that
auditorium, a basketball court
fans could use only 10 days
with a parquet wood floor, a
during the season to a Packers
racquetball court, a team dining
cultural center that can be enjoyed
room and a players’ lounge.
throughout the year. Within the fiveNot forgetting the Packers’ rich trastory Lambeau Field Atrium, located on
dition and history at Lambeau Field, thenthe stadium’s east side, is the 25,000-squareGM/Head Coach Mike Sherman requested three
foot Packers Hall of Fame, corslabs of concrete that were
porate meeting and event facili- LAMBEAU AT A GLANCE
located in the team’s former
ties for 25 to 1,200 people,
field tunnel at the north end
Dedicated: Sept. 29, 1957, Green Bay 21, Chicago Bears 17.
five different eating options
– which were walked over
Capacity: 73,094 present
highlighted by a one-of-a-kind
by many of the greatest play65,290 to 66,110 in 2002
brew pub (Curly’s Pub) with
ers in club history – to be
60,890 in 2001
interactive areas, and a larger
moved to the new tunnel in
32,500 in 1957 (original seating)
Packers Pro Shop (see pages
the southeast corner; the
Original name: “City Stadium” (new City Stadium)
600-603 for a full listing of the
players began using it during
Original Cost: $960,000 (paid off in 1978)
Atrium dining, entertainment
the 2002 season. A nearby
Renamed: Rededicated as Lambeau Field Sept. 11, 1965,
and retail options).
plaque recognizes the presfollowing death of Curly Lambeau the previous June.
Just outside the Atrium in
ence of the concrete from the
Owner: City of Green Bay and Green Bay/Brown County
the Robert E. Harlan Plaza,
old tunnel.
Professional Football Stadium District (operated/mainnamed in honor of the former
In July 2002, all of the
tained by the team).
team CEO (1989-2007), are
team’s administrative and
Field: Installed in 2007, the top level of the field system
bronze statues of team founder
football-operations
offices
is 12 inches of root-zone sand and Kentucky bluegrass
Curly Lambeau and legendalso relocated to within the
turf. DD GrassMaster synthetic fibers are stitched into the
ary coach Vince Lombardi.
Lambeau Field Atrium on the
surface, providing strength and stability to the field. Fibers
extend approximately seven inches below the surface and
Sculpted by Julie Rotblattstadium’s east side.
are exposed approximately one inch above the surface
Amrany (Lombardi) and Omri
Other benefits realized
and are spaced every three-quarters of an inch. ApproxiAmrany (Lambeau) of Fine Art
through the redevelopment
mately 20 million individual stitches make up the process.
Studio of Rotblatt-Amrany in
project include a modern
Heating system: Installed in 2007 and contains more
Highland Park, Ill., at a cost
system of field lights that
than
30
miles
of
radiant
heating
pipe,
which
can
mainof more than $400,000, each
is more than eight times
tain
a
root-zone
temperature
of
55-plus
degrees
to
statue is 14 feet tall, atop three
brighter than the previous
keep the ground from freezing during the season’s latfeet of steps and a four-foot
stadium lights, and a new
ter months. First system was put in by Vince Lombardi
base. Nearby the statues are
visiting-team locker room.
for 1967 season (failed during Ice Bowl).
several park benches – making
Also, a larger, more comfortLocation: 1265 Lombardi Ave., southwest Green Bay.
the plaza area a great place to
able and modern press box
NFL Championship Games: Three (1961, 1965 and 1967).
sit and soak up the majesty of
that can seat in excess of 250
Packers all-time record:
Lambeau Field.
media members for a playoff
Regular Season:
187-107-4 (.635)
On gamedays, fans benefit
game – positioned along the
Postseason:
13-4-0 (.765)
from many of the same 21stsidelines – debuted in 2002.
Overall:
200-111-4 (.642)
century amenities typically
In 2003, the press box was
found in the shiny but sterile,
renamed “The Lee Remmel
newer facilities that have sprouted up across the country
Press Box” in honor of the former newspaper sportswriter,
in recent years – everything from wider concourses
Packers public relations director and team historian.
(including a new, upper concourse) to enhanced concesRemmel retired in 2007 after more than 60 years of close
sion areas to modernized and increased restroom facilities
association with the organization.
(particularly for female fans), to a club level for suite and
The Packers continue to upgrade the stadium to furclub seat patrons.
ther enhance pro sports’ top-rated gameday experience.
The 32-month, $295 million redevelopment of Lambeau
In 2011, a distributed-audio system designed to deliver
was completed on time – and on budget – with the
sound more consistently and evenly throughout the sta-
•
•
•
•
•
•
•
•
•
•
•
592
LAMBEAU FIELD
• 168 state-of-the-art private suites featuring increased
square footage and high-end custom finishes.
• Club seating increased from 1,920 indoor seats to approximately 3,000 indoor and 3,000 outdoor seats.
• An exclusive club level can be accessed by suite
and club seat holders on game day. Available to the
general public during the year for functions.
courses were widened.
DRAFT &
FREE AGENTS
TICKETS
CLUB LEVEL
•
game to Brown County residents 18 and over who do
not hold season tickets; the program began in 2003.
The team was able to further reduce its season-ticket
waiting list, which contains nearly 100,000 people;
roughly 3,600 names have come off since 2001.
VETERANS
AMENITIES
• Increase in stadium capacity from 60,890 in 2001 to
73,094 presently.
• The Packers are making available 4,000 tickets per
ADMIN. &
COACHES
• Concession points of sale doubled (to almost 300).
• Dramatic increase in women’s restroom facilities (180
to 556); men’s restrooms increased from 436 to 708.
• Disabled seating increased from 56 to 756.
• An upper concourse was added and existing con-
LAMBEAU
FIELD
Mary Jo Walicki/Milwaukee Journal Sentinel
RECORDS &
HISTORY
bowl seats, to increase Lambeau’s capacity to 73,094.
More than 4,000 of the new seats were available for use
during the 2002 season with construction ongoing.
The block of new seats helped the Packers to remove
almost 1,500 names from their season-ticket waiting
list – which has nearly 100,000 names on it – between
both ticket packages. Additionally, Brown County residents
without season tickets have a chance to purchase the
remaining 4,000 new bowl tickets on a game-by-game
basis; in 2011, 10,000 residents were randomly selected
from a list and were able to purchase four tickets. Disabledaccessible seats also increased dramatically through the
development project, rising from 56 to 756.
2011 REVIEW
dium bowl debuted. This season, new high-definition video
boards in the end zones feature higher-resolution displays
and are four times larger than the old versions. A new rooftop viewing platform and new north gate also are added for
2012. The 2013 season will see approximately 6,700 new
seats open in the south end zone (see page 25 for photo).
Opened in 1957, Lambeau Field had seen numerous
smaller-scale changes through the years, including seven
prior seating expansions and the addition of suites. But,
as new stadiums rose throughout the NFL in the 1990s,
Lambeau Field became outdated. As a publicly owned
team, the Packers must generate a significant amount of
income from their home to remain competitive. Challenges
with capacity, as well as the need for updated suites plus
more club seats, restrooms and concessions, made redevelopment a necessity.
Faced with these challenges, the organization went to
work in October 1999, assembling a plan to protect 80
years of Packers history and ensure the club’s continued
viability. After several feasibility studies and overwhelming support for renovation, as opposed to building a new
stadium, the redevelopment plan was dubbed the proper
course of action. Unveiled in January 2000, the plan ultimately won voter approval that September with the hard
work of people committed to preserving Green Bay’s
unique franchise.
“Our fans overwhelmingly asked us to save Lambeau
Field,” then-President and CEO Bob Harlan said. “This plan
accomplishes that while giving the Packers an economic
base to build for the future in Green Bay. We want this to
be the No. 1 destination in Wisconsin. We’re going to build
a stadium that the rest of the National Football League
wished it had.”
Included in the redeveloped stadium are more than
11,600 additional seats, including roughly 6,000 more
COMMUNITY
LAMBEAU FIELD UPGRADES
REDEVELOPMENT FINANCING
and an NFL loan…Additionally, the club pledged to cover
any project cost overruns in consideration of its authority to
direct the design of the building and stadium construction.
593
MISC.
• Total cost: $295 million
• $125.9 million from the Packers, the city of Green Bay
the NFL…Team asked fans for one-time seat user fee
• Referendum passed by Brown County voters Sept. 12, 2000. and
($1,400 for seven-game “Green Package” ticket holders,
$160
million
in
bonds
from
half-cent
sales
tax
in
Brown
County.
•
$600 for three-game “Gold Package” ticket holders) in
million for stadium infrastructure improvements from
• $9.1
the state of Wisconsin.
2001…Proceeds contributed from the 1997-98 stock sale
LAMBEAU FIELD
The main concourse – previously so narrow in some
LONGEST CONTINUOUSLY OCCUPIED NFL STADIUMS
places that it had become a safety problem – also was
Years Current Name
Tenant
First NFL Game
expanded significantly. And, a new, upper concourse –
56 Lambeau Field
Green Bay Packers
1957
complete with concession stands and restrooms – which
46 Qualcomm Stadium San Diego Chargers
1967
increases the ease with which fans can move through the
42 Candlestick Park
San Francisco 49ers
1971
facility, fully debuted in 2003 with the project’s completion
41 Arrowhead Stadium Kansas City Chiefs
1972
after partial use in 2002.
40 Ralph Wilson Stadium Buffalo Bills
1973
Concession stands and restrooms were greatly expand38 Mercedes-Benz Super.* New Orleans Saints
1975
ed as well. Concession points of sale increased to 281 on
31 HHH Metrodome
Minnesota Vikings
1982
the main and upper concourses alone, up from 186. A
26 Sun Life Stadium
Miami Dolphins
1987
21 Georgia Dome
Atlanta Falcons
1992
new concession sales sys16
MEMORABLE
GAMES
18
EverBank
Field
Jacksonville
Jaguars
1995
tem was installed in 2012,
Sept. 29, 1957: Packers 21, Chi.
Edward Jones Dome St. Louis Rams
1995
further lessening the time
Bears 17…New City Stadium is
Oak.-Alameda Cty. Col. Oakland Raiders
1995
fans are out of their seats.
dedicated with Miss America,
17 Bank of America Stadium Carolina Panthers
1996
Availability of women’s restVice President Richard Nixon and
16 FedExField
Washington Redskins 1997
rooms increased from 180
actor James Arness on hand…
15 M&T Bank Stadium Baltimore Ravens
1998
to 556. Men’s restrooms
Babe Parilli hits Gary Knafelc on
Raymond James Stadium Tampa Bay Buccaneers 1998
now are at 708, up from
fourth-quarter TD pass.
14 Cleveland Browns Stadium Cleveland Browns
1999
436.
Sept. 27, 1959: Packers 9, Chi.
LP Field
Tennessee Titans
1999
The centerpiece of the
Bears 6…Vince Lombardi wins
13 Paul Brown Stadium Cincinnati Bengals
2000
his first game; gets carried off
redeveloped stadium is the
12 Heinz Field
Pittsburgh Steelers
2001
the field after team erases 6-0
Lambeau Field Atrium, a
Sports Authority Field Denver Broncos
2001
fourth-quarter
deficit
with
Jim
366,000-square-foot, five11 Ford Field
Detroit Lions
2002
Taylor
touchdown
and
Dave
plus-story structure on
Gillette Stadium
New England Patriots 2002
Hanner safety.
the east side. MillerCoors,
Reliant Stadium
Houston Texans
2002
Dec. 31, 1961: Packers 37, N.Y.
CenturyLink
Field
Seattle
Seahawks
2002
through a sponsorship
Giants 0…First NFL title game in
10 Lincoln Financial Field Philadelphia Eagles
2003
deal that extends through
Green Bay and Lombardi’s first
Soldier Field (new)
Chicago Bears
2003
the 2022 NFL season, is
of five NFL crowns…Packers
7 Univ. of Phoenix S.
Arizona Cardinals
2006
a partner with the Packers
total 345 yards on league’s No. 1
5 Lucas Oil Stadium
Indianapolis Colts
2008
in the Atrium and is the
defense, led by Sam Huff.
4
Dallas
Cowboys
Stadium
Dallas
Cowboys
2009
sponsor of the area’s main
Dec. 26, 1965: Packers 13, Balt.
3 MetLife Stadium
N.Y. Giants/N.Y. Jets
2010
Colts 10…In Western Conferentrance gate. Welcoming
ence Playoff, Green Bay wins
fans is a glass wall, facing
*New Orleans Saints played only preseason games at Superdome in 2005
first franchise overtime contest
Lombardi Avenue, measuron Don Chandler’s 25-yard field goal…Chandler tied the game with a controversial 22-yarder with
ing over 180 feet long and
1:58 left in regulation…In 1966, the NFL raised its uprights.
80 feet high.
Jan. 2, 1966: Packers 23, Clev. Browns 12…In snowy ‘65 NFL championship game, Taylor and Paul
The Lambeau Field
Hornung combine for 201 yards on the ground…Packers hold Jim Brown to 50 yards.
Atrium with its many attracDec. 31, 1967: Packers 21, Dal. Cowboys 17…In -13 temperatures (-46 wind chill), Bart Starr scores
tions creates an “entertainon sneak in game’s final minute, ending 12-play drive…Last NFL title game in Green Bay…“Ice
ment district” at the legBowl” win sends Packers to AFL-NFL world championship game (Super Bowl II).
endary stadium, a concept
Sept. 7, 1980: Packers 12, Chi. Bears 6…Chester Marcol catches his own blocked kick (by Alan
pioneered at venues like
Page) and runs 25 yards for game-winning touchdown six minutes into overtime…First overtime
contest in Packers-Bears series, NFL’s longest rivalry.
Camden Yards in Baltimore
Jan. 8, 1983: Packers 41, StL Cardinals 16…Lambeau hosts first postseason game in 15 years
and Progressive Field in
(“Super Bowl Tournament”).
Cleveland.
Oct. 17, 1983: Packers 48, Washington 47…Teams combine for highest-scoring game in history of
Revenue generated from
Monday Night Football, and rack up 1,025 yards...Mark Moseley misses FG as time expires.
the Packers Pro Shop,
Nov. 5, 1989: Packers 14, Chi. Bears 13…Sterling Sharpe’s 14-yard fourth-quarter touchdown
Packers Hall of Fame,
catch knots contest with 32 seconds left, but official flags Don Majkowski for crossing line of scrimCurly’s Pub, the Atrium eatmage…Four minutes later, instant replay official Bill Parkinson overturns call.
eries, the Legends Club and
Sept. 20, 1992: Packers 24, Cincinnati 23…New acquisition Brett Favre comes off the bench to
special events is essential to
erase 20-7 fourth-quarter deficit, finds Kitrick Taylor for 35-yard touchdown with 13 seconds left.
the Packers’ long-term surDec. 31, 1994: Packers 16, Detroit 12…Fritz Shurmur’s defense holds NFL rushing leader Barry
vival. In just the first year,
Sanders to -1 yard on 13 attempts, and the Lions as a team to -4 yards, to advance in playoffs.
with only the new Pro Shop
Jan. 12, 1997: Packers 30, Carolina 13…With -17 wind chill, Green Bay wins NFC Championship,
open and several gate sponearns first trip to Super Bowl in 29 years…The Packers rush for 201 yards.
sorships sold, the Packers’
Nov. 6, 2000: Packers 26, Minnesota 20…Antonio Freeman makes incredible catch in rain, scores
NFL revenue ranking for the
on 43-yard touchdown in overtime on Monday Night Football.
fiscal year 2002-03 jumped
Jan. 4, 2004: Packers 33, Seattle 27…Al Harris picks off Matt Hasselbeck and scores on 52-yard
interception return, the first defensive touchdown in NFL sudden-death playoff history.
to 10th, up from 20th the
Jan. 12, 2008: Packers 42, Seattle 20…Packers spot Seahawks 14-0 lead then storm back to outprior year. The strong finanscore visitors, 42-6, as heavy snow falls...Six TDs and 42 points both set team postseason records.
cial performance continued
during the ensuing fiscal
The former saw nearly 2,000 fans take to the Atrium for
years as all elements of the redeveloped stadium came
a gathering on the NFL Draft’s first day of action from
online; the club’s NFL revenue ranking has continued to
2004-09, hearing from Packers front-office members and
be in the second quartile, allowing the team to continue
current players and watching the selection process unfold
delivering on its promise to the community and its fans –
with fellow Green and Gold fans; recent versions were
turning profitability into the preservation of the franchise
held in Curly’s Pub, in conjunction with the draft’s new
and the stadium. The redevelopment’s economic impact
prime-time format.
on the area has been positive as well; roughly 60 percent
The latter witnessed 3,000 enthusiastic fans descend
of the Packers’ special events department’s bookings come
upon the Atrium in March for two days of meeting coaches
from outside Brown County, bringing in additional busiand players, autograph sessions and even a tour of the
ness to the Green Bay area. The Atrium already has events
locker room. After a hiatus in 2011 and 2012, it is intended
booked out to 2018.
to return in the future.
Two offseason football-related events have been popuLarge-scale stadium events have included the “Frozen
lar attractions: Packers Draft Party and Packers Fan Fest.
594
MISC.
LAMBEAU
FIELD
RECORDS &
HISTORY
2011 REVIEW
DRAFT &
FREE AGENTS
VETERANS
ADMIN. &
COACHES
COMMUNITY
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LAMBEAU FIELD
Original concept,
1955
1974
1965
2000
Current Name
Tenant
First Game
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RECORDS &
HISTORY
LAMBEAU
FIELD
MISC.
595
2011 REVIEW
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DRAFT &
FREE AGENTS
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VETERANS
LAMBEAU EXPANSIONS
Fenway Park
Boston Red Sox
1912
Tundra Hockey Classic”
Wrigley Field
Chicago Cubs
1914
Bowl Structure
in February 2006, a
Lambeau Field
Green Bay Packers 1957
1961: Added 6,519 seats to 38,669.
Wisconsin BadgersDodger Stadium
Los Angeles Dodgers 1962
1963: Added 3,658 seats to 42,327.
Ohio State Buckeyes
Angel Stadium
Los Angeles Angels
1966
1965: Added 8,525 seats to 50,852
matchup that drew
Qualcomm Stadium San Diego Chargers 1967
(top left).
40,890 fans, the fifthMadison Sq. Garden New York Knicks &
1968
1970: Added 5,411 seats to 56,263
largest hockey crowd of
New York Rangers
(top right, in mid-1974 – fully enclosall time. In June 2011, a
ing stadium bowl).
Kenny Chesney concert
attracted more than 45,000 music lovers to the stadium.
nitaries and Packers Suites/Club Seats
The two events brought in $3 million and $5 million,
officials and play1985: Original 72 suites added 663
seats, increased capacity to 56,926.
ers, subsequently
respectively, to the local economy.
1990: Team spent $8.263 million to
On the community front, the Atrium has hosted regular
was held on May
erect 36 new suites and 1,920 club
events. “Spooktacular Fun,” a Halloween event that fea19, 2001.
seats in south end zone; construcThe NFL’s lontures interactive and entertaining activities including the
tion added 2,617 total seats and
gest-tenured venue,
“Haunted Concourse,” music, magic, miming, clowns
capacity increased to 59,543.
Lambeau
easily
and jugglers, takes place in October. In November, the
1995: Packers spent $4.7 million
ranks as one of the
Packers serve a Thanksgiving meal to more than 800
to enclose north end zone with 90
people. March sees the Atrium welcome “Project LEAP!”
most recognized
more suites; added 1,347 to increase
and envied locales
(Lambeau’s Exercise and Activity Playground) – a day
capacity to 60,890.
focused on getting kids out of the house to enjoy nonin all of sports, a
fact recognized in Renovation/Redevelopment
strenuous physical activity. More than 15,000 residents
2001-03: The $295 million project
1999 when Sports
enjoy the Atrium during these days.
added 12,032 seats, pushing present
Illustrated named
The project’s voter-approved financing came in the
capacity to 73,094.
it the eighth-best
form of a half-cent sales tax in Brown County – where
facility in the world
the Packers make their estimated $282 million annual
to watch sports – and the lone NFL stadium to make the
economic impact – that supported over $160 million in
magazine’s “Top 20” list. Additionally, SI.com in 2007 and
bonding. The state of Wisconsin approved funding of an
2008 rated Lambeau Field as the No. 1 stadium experience
additional $9.1 million for stadium infrastructure improvein the NFL, as did ESPN The Magazine in 2009 and 2011.
ments. The Packers, the city and the NFL contributed
Even after the recent changes, Lambeau maintains
$125.9 million from a one-time seat user fee ($1,400
its nostalgic and intimate feel with totally unobstructed
for seven-game “Green Package” ticket holders, $600
sightlines. Permeated by history, tradition and mystique,
for three-game “Gold Package” ticket holders, in 2001),
the view from inside can be awe-inspiring.
proceeds from the 1997-98 stock sale and an NFL loan.
And, the club pledged to cover any project cost overruns
Dedicated as City Stadium Sept. 29, 1957 – a day that
saw Green Bay topple the hated Chicago Bears, 21-17 –
in consideration of its authority to direct the design of the
ceremonies included Vice President Richard Nixon and
building and stadium construction.
NFL Commissioner Bert Bell. In 1965, the facility was
The Packers’ contribution to the project ranked at
renamed Lambeau Field following the death of E.L. “Curly”
the time as the fifth highest in NFL history. Tommy
Thompson, Wisconsin governor at the time, signed into
Lambeau, the Packers’ founder and first coach.
Originally built at a cost of $960,000, an amount shared
law enabling legislation May 13, 2000, in a ceremony held
equally by the Packers Corporation and the city of Green
on the playing field. Later, on Jan. 3, 2001, the Green
Bay, the facility was financed by way of a bond issue that
Bay/Brown County Professional Stadium District Board
received 2-to-1 voter approval in a municipal referendum
approved a new Lambeau Field lease agreement between
the district, the Packers and the city of Green Bay; the
conducted April 3, 1956.
Located in southwest Green Bay, surrounded on three
lease’s primary term runs for 30 years after the opening of
sides by the village of Ashwaubenon, Lambeau Field
the redeveloped stadium in 2003. A groundbreaking cereoriginally was built on farmland, purchased for $73,305.
mony, involving then-Governor Scott McCallum, area dig-
ADMIN. &
COACHES
LONGEST ACTIVE HOMEFIELD TENURES, PRO SPORTS
Years
101
99
56
51
47
46
45
COMMUNITY
1985
LAMBEAU FIELD
February, 1957
COMMUNITY
Sept. 29, 1957
June, 1957
ADMIN. &
COACHES
ORIGINAL CONSTRUCTION
•
The stadium’s original architect,
Proposal: The Packers’ Fred Leicht, who
Somerville Inc., favored the current
supervised the 1925 construction of City
site because it was sloped, making it
Stadium, in May 1955 submitted a properfect to build a bowl.
posal for a new, 32,000-seat facility.
Lambeau Field, now in its 56th
Referendum: Passed April 3, 1956 (11,575
NFL season, is the longest continuto 4,893), while community leaders continously occupied stadium in the league
ued debate over a site.
– 10 years more than the next-closest
August, 1957
Site: In late April 1956, the Packers hired
venue, Qualcomm Stadium in San
an engineering company to study proDiego at 46 years. In pro sports as
posed locations. The company in July 1956 man-made fibers. All existing levels
of the field were removed and the new
a whole, only the Boston Red Sox at
recommended the corner of Highland
system began with a clay sub-grade
Fenway Park (101 seasons) and the
(now Lombardi) Avenue and Ridge Road.
level, compacted and graded (with
Chicago Cubs at Wrigley Field (99
Land: City Council purchased farmland
a .6 percent slope), including drain
seasons) have longer active homefield
owned by Victor and Florence Vannieuwenhoven in August 1956 for $73,305.
tile, irrigation pipe and thermostat
tenures.
Contract: Awarded early in 1957, with ground- wiring for the heating system. The
Including the redevelopment, eight
breaking
as
soon
as
weather
permitted.
second level consists of 5½ inches
seating additions – all paid for by
Time: No longer than nine months, in time of pea gravel. On top of the gravel
the Green Bay Packers, Inc. – have
for
’57
opener.
layer is 30-plus miles of ¾-inch tubincreased Lambeau’s capacity from its
Cost: $960,000 in municipal bonds; the
ing for the heating system which can
original 32,150 to 38,669 in 1961, to
Packers Corporation paid $634,700 in
maintain a root-zone temperature of
42,327 in 1963, to 50,852 in 1965 and
interest and principal.
55-plus degrees to keep the ground
to 56,263 in 1970. Construction of 72
from freezing during the season’s
initial suites in 1985 moved capacity to
latter months. Level three consists of 12 inches of root56,926, and a 1990 addition of 36 boxes and 1,920 theatrezone sand and Kentucky bluegrass turf. DD GrassMaster’s
style club seats changed the number to 59,543. The
synthetic fibers are stitched into the surface, providing
seventh seating addition, a $4.7 million project in 1995,
strength and stability to the field. Fibers extend approxiput 90 more suites in the previously open north end zone,
mately seven inches below the surface, are exposed
for the first time giving the stadium the feel of a complete
approximately one inch above the surface, and are spaced
bowl and upping capacity to 60,890.
every three-quarters of an inch. Approximately 20 million
Ultimately, the eighth addition bumped stadium seating
individual stitches make up the process. The slope equates
capacity to 73,094. During the 2002 campaign, with work
to a crown of about 5½ inches on the new surface.
ongoing, capacity fluctuated between 65,290 and 66,110
Also prominent within the stadium are the names of
as the season progressed. A ninth addition will bring
the 21 Packers players and coaches elected to the Pro
approximately 6,700 new seats online for the 2013 season.
Football Hall of Fame in Canton, Ohio. The Packers’ 13 NFL
In 2007, the Packers installed an entirely new playing
Championship seasons (southeast corner) and five retired
surface, including a completely new drainage and heating
jersey numbers (north end zone) are on the facade as well.
system, bringing the latest technology in field manageIn December 2006, the facade’s northeast corner became
ment to the famous stadium. Chief to the new system is
home to the name of Ron Wolf, the former Packers genDD GrassMaster, a natural-grass surface reinforced with
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THE LAMBEAU BOWL
One of Lambeau’s special characteristics is its classic seating bowl, now exclusive to Green Bay. The bowl design, common in
many traditional college football stadiums, remains virtually untouched following a $295 million stadium renovation. Did you know…
• The original architectural firm, Somerville Inc., favored
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the Lambeau construction site because it sloped, perfect
for building a bowl.
The bowl’s outstanding sightlines are generally credited
to Dick Gustafson, who worked closely with John Somerville during the design phase.
Some of Gustafson’s inspiration came from Michigan
Stadium in Ann Arbor, where he went to college.
Despite seating more than 62,713 (including an additional 6,601 from the recent renovation), the bowl still offers
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the NFL’s highest percentage of great seats. Somerville
credits that intimacy to the fact that the stadium was the
first in the world designed exclusively for pro football.
The original stadium district instructed Somerville to
design a facility that could easily expand, and allow for offseason construction projects to be completed by August.
The first significant project came just one year after the
stadium’s opening campaign. Workers replaced the original wooden bleachers with aluminum benches before
the 1958 season.
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Sections between 20-yard lines
(115-124 and 322-330). . . . . . . . . . . . . . . . . . . . . . . $92
Sections from 20-yard line to end zone
(109-114, 125-130, 314-320 and 332-338) . . . . . . . $80
End zone sections
(100-108, 131-138, 303-312 and 340-354) . . . . . . . $72
Suite tickets
(4,000, 5,000 and 6,000 Levels) . . . . . . . . . . . . . . . . $92
Indoor club seats
(Sections 470-492 and 670-694) . . . . . . . . . $218-$222
Outdoor club seats (Sections 403-435) . . . . . . $218-$319
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debt was celebrated at a mortgage-burning ceremony in
May of 1978.
Sold out on a season-ticket basis since 1960 (302
consecutive games at the start of the 2012 season,
including playoffs) Lambeau was not the Packers’ only
regular-season home until 1995. The team maintained
two separate ticket packages after moving all games to
Green Bay, eliminating four annual dates at Milwaukee
County Stadium.
“Gold” ticket holders (made up primarily of former
Milwaukee season patrons) have a three-game package
consisting of the annual Midwest Shrine preseason contest
plus the second and fifth regular-season home games
each year.
“Green” season customers (made up of original Green
Bay ticket holders) have a seven-game package consisting
of the annual Bishop’s Charities preseason game and the
remaining six regular-season contests.
LAMBEAU FIELD
eral manager (1991-2001). Bob Harlan, then CEO, had the
name installed, in a new tradition, separate from the Pro
Football Hall of Famers, so that Wolf could be recognized
in a way that is befitting of his enormous legacy with the
organization.
Lambeau Field is among the NFL’s toughest places
to play. Green Bay holds a 122-38 (.763) regular-season
record at Lambeau since 1992, plus an 8-4 mark in the
playoffs, for an overall record of 130-42 (.756). Even
more imposing, the Packers have won 122 of their last
160 games in Green Bay (including the eight postseason
victories), since Oct. 10, 1993.
In the midst of nearly four full seasons at home without
a defeat – prior to a 1998 Monday night loss to Minnesota,
their last setback at Lambeau had come in the 1995 season
opener – the Packers established the NFL’s second-longest
home winning streak (25). Only the Miami Dolphins (197174) have won more consecutive regular-season home
games (27).
In the two decades prior to the start of the redevelopment project, the Packers organization itself had spent
more than $50 million on improvements to the stadium,
the previous club administration building and training
facilities, including construction of the original indoor
practice structure in 1982 and its replacement, the Don
Hutson Center, in 1994 at a cost of nearly $4.7 million.
Recent improvements include DD GrassMaster surfaces on
practice fields, Clarke Hinkle Field (2006) and Ray Nitschke
Field (2009). Nitschke Field also has a new seating facility
for fans attending training-camp practices.
Lambeau Field now is owned by the city of Green Bay
and the Green Bay/Brown County Professional Football
Stadium District; retirement of the city’s original $960,000
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OTHER HOMES OF THE PACKERS, 1919-94
There were no gates because there wasn’t a fence. Spectators
just dropped off the Walnut Street trolley and walked to the sideline,
or drove their own cars and parked about 10 yards behind the ropes
Inevitably, procedures at Packers games have come a long way
stretched around the playing field.
since 1919-20, when the team subsisted on the contents of George
If they felt like it, they either sat in their automobiles or on top
Calhoun’s hat. At that time, there were no ushers, cheerleaders, band
of them, but most preferred to get out and follow up and down the
or public address system, which hadn’t yet been invented. There
field. By moving as play progressed, one always had a “50-yard line”
weren’t even any seats, and admission was free.
location and was handy for any donnybrook that might require a little
From 1919-56, the Packers played their Green Bay games –
help. In fact, when things got exciting, the crowd sometimes spilled
including their first league contest – at virtually the same address.
right onto the field, surrounded the scrimmage in a big circle and
Their first home games were at Hagemeister Park, a vacant lot
virtually took part in every play. Teams didn’t huddle in those days,
marked with a football gridiron, adjacent to East High.
or the fans would have been in that, too.
When the half ended, teams grabbed blankets and adjourned to opposite end zones
THE PACKERS’ SEVEN OTHER HOMES, 1919-94
where they relaxed and talked over the tactics
GREEN BAY
MILWAUKEE
of the next half. The crowd formed a ring
Hagemeister Park, 1919-22…ClasBorchert Field, 1933…Hosted one
around the players, a practice encouraged
sic sandlot, near Baird and Walnut
game…Minor league baseball park,
since it made a handy wind break. Fans
streets, adjacent to East River…East
home to NFL’s Badgers from 1922-26…
weren’t bashful about joining the discussions
High School now occupies land.
Located near Burleigh, Chambers and
either, sometimes with surprising results. At
North Eighth streets…Torn down in
least one early game was pulled out of the fire
Bellevue Park, 1923-24 (below in
1954, it’s now a children’s playground.
by a spectator’s halftime suggestion.
’24)…Minor league baseball park,
In 1920, the city built a section of stands –
State Fair Park, 1934-51 (right inset
near Hagemeister Brewery, in 100a small bleacher that held about 200 – giving
in 1941)…Location: West Allis, Wis.,
200 block of North Main Street.
the Packers their first justification for charging
near West Kearney, Greenfield, South
admission. The next year, a portable canvas
City Stadium, 1925-56 (pictured
77th and South 84th streets, on
fence was erected around the perimeter and a
lower middle in 1946, and bottom
Wisconsin State Fairgrounds.
regular admission charge inaugurated.
in late 1920s)…Located behind
Marquette Stadium, 1952…Also
East High School…Expanded
housed Marquette football team.
several times to reach peak capacity
BELLEVUE
of 24,500…Annually voted the NFL’s
County Stadium, 1953-94 (far right in
When Hagemeister was dug up in 1923
best playing surface, because it sat
’94)…Home to baseball’s Milwaukee
to make way for a new East High School, the
just yards from the East River…EHS
Braves and Brewers…Off Interstate
Packers shifted to the new baseball grounds at
football team still uses downsized
94…Both benches were on east sidethe end of Main Street, Bellevue Park (left).
facility.
line…End zones ran north-south, from
Crowds of 4,000-5,000 stormed the fences to
third base to right field…Demolished in
boo the hated Chicago Bears. Green Bay was
2000 to make parking lot for Miller Park.
9-2-1 in 12 league games at Bellevue from
THE SANDLOT YEARS
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1923-24. Eight of the nine Packers wins were
shutouts, and the team won its last seven at
the stadium, including a 5-0 home slate in ’24.
The lone tie was a scoreless affair in 1923.
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RECORDS &
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Bellevue obviously was inadequate and too far
out, lacking about every amenity needed for football. Agitation to build a new stadium somewhere
near the original site culminated in the erection of
City Stadium, behind the new high school.
The new facility was barely completed in
time for the 1925 opening, but it was an immediate
success (the Bears opener drew a record crowd of
5,389). It was a typical small-town park of its day
(pictured at bottom), with wooden fences and stands
on both sides between the 30-yard lines. Seating
capacity was gradually increased until it seated
15,000 by 1934, with the end zones still uncovered.
With the filling in of the area around the end lines,
the ultimate capacity of just over 25,000 was reached
(inset at left, middle photo).
After World War II, City Stadium gradually faded
from its once proud position as one of the favored
fields in the National Football League, to an inadequate and obsolete installation. As pro crowds
increased, it was impossible to expand the stadium
any further. With limited capacity, the Packers found
it increasingly difficult to schedule top opponents
at home. On Nov. 18, 1956, the Packers
PACKERS ATTENDANCE RECORDS
lost their final game at the stadium, to
the 49ers. A new City Stadium, on Green
10 LARGEST HOME CROWDS
LARGEST PLAYOFF CROWDS
Bay’s west side, opened the following year
91,060 Pit. (@ N. Texas), 2/6/11 (Super Bowl XLV)
Green Bay (reg. season):
(renamed Lambeau Field in 1965).
75,546 Oak. (@ Miami), 1/14/68 (Super Bowl II)
71,213 Min., 11/1/09
71,113 DalC, 9/21/08
74,152 @ DalC, 1/1/67 (1966 NFL Championship)
72,740 NYG (LF), 1/20/08 (2007 NFC Championship)
71,107
Min.,
10/24/10
MILWAUKEE
72,301 NE (@ New Orleans), 1/26/97 (Super Bowl XXXI)
71,040 ChiB, 11/16/08
The decision to play games in
71,010 Ind., 10/19/08
72,168 Sea. (LF), 1/12/08 (2007 NFC Divisional Playoff)
Milwaukee (including State Fair Park,
71,004 Min., 9/8/08
72,080 NYG (LF), 1/15/12 (2011 NFC Divisional Playoff)
above inset; and County Stadium, above
71,457 Sea. (LF), 1/4/04 (2003 NFC Wild Card Playoff)
70,945 Min., 11/11/07
right) played a key role in the Packers’
70,920
ChiB,
9/13/09
71,075 Min. (LF), 1/9/05 (2004 NFC Wild Card Playoff)
survival. It allowed the team to tap a larger
70,918 ChiB, 9/10/06
69,311 @ SF, 1/6/96 (1995 NFC Divisional Playoff)
market and thwart any efforts to establish
70,913 DalC, 11/7/10
69,210 @ Atl., 1/15/11 (2010 NFC Divisional Playoff)
another competing pro football team there.
69,144 @ Phil., 1/9/11 (2010 Wild Card Playoff)
The Packers played games in Milwaukee
Milwaukee
(reg.
season):
68,987 @ SF, 1/11/98 (1997 NFC Championship)
for 62 straight years (1933-94) until opting
55,592
Min.,
11/26/89
– mostly for financial reasons – to move
55,256 DalC, 11/12/78
LARGEST PRESEASON CROWDS
all games to Green Bay beginning with the
55,125 Min., 10/28/90
92,753 College All-Stars (@ Chicago), 8/30/45
1995 season.
55,119 Det., 11/21/93
90,218 @ Phi., 9/13/45
55,012 Min., 9/27/81
85,532 @ CleB, 8/30/69
55,011 Mia., 9/11/94
84,918 @ CleB, 9/7/68
54,995 Det., 11/6/94
84,567 College All-Stars (@ Chicago), 8/29/40
54,983 Sea., 10/10/76
84,560 College All-Stars (@ Chicago), 9/1/37
54,885 Atl., 12/18/94
84,236 @ CleB, 9/2/67
54,776 DalC, 9/28/80
83,736 @ CleB, 9/5/64
83,118 @ CleB, 9/4/65
10 LARGEST ROAD CROWDS
*78,184 Den. (@ Madison, Wis.), 8/23/99
90,535 LARm, 12/11/55
78,087 @ DalC, 8/28/67
89,295 Was., 10/31/04
76,704 NYG (@ Madison, Wis.), 8/22/97
87,760 Was., 10/10/10
75,504 @ DalC, 8/20/66
83,943 CleB, 9/18/66
82,137 CleB, 12/7/69
*—All-time Packers home attendance record
80,558 LARm, 10/21/73
79,281 KC, 11/10/96
OTHER PACKERS ATTENDANCE RECORDS
79,176 Buf., 10/30/88
Single Season, Total (16 games): 1,123,023 (2011)
79,029 Buf., 11/20/94
Single Season, Home: 566,443 (2007)
78,988 KC, 11/4/07
Single Season, Road: 563,622 (2000)
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LAMBEAU FIELD ATRIUM
COMMUNITY
Key to making Lambeau Field a year-round destination venue is the 366,000-square-foot Lambeau Field Atrium, more
than five stories high on the east side of the stadium.
Included within the Lambeau Field Atrium are a number of dining, entertainment and retail options for Packers fans
of all ages. Free wireless Internet access is available at the Atrium, too, for guests who want to bring along their laptop
computers and log on to the Internet while visiting a restaurant or taking part in a corporate event or meeting.
PACKERS HALL OF FAME — Located one level
below the main Lambeau Field Atrium floor, the Packers
Hall of Fame is over 25,000 square feet of Packers artifacts and celebration of Green and Gold glory. A rebuilt
office of legendary coach Vince
Lombardi, a section featuring three
rotating exhibits each year, and
lockers of all 21 Packers in the Pro
Football Hall of Fame are among the
highlights of this unique space. A
moving, 12-minute movie about the
Packers, produced for the team by
NFL Films, starts the Hall of Fame
experience, which does not end
until the visitor reaches the plaques
of all 148 members of the Packers
Hall of Fame and a display of the team’s four Super Bowl
trophies. A must-stop for fans, the Hall welcomed more
than 156,000 visitors during the 2011-12 fiscal year.
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2011 REVIEW
Fans can sit behind
Vince Lombardi’s
desk as they walk
through history in
the Packers Hall of
Fame, a key stop in
the Lambeau Field
Atrium.
600
tours. A popular attraction, more than 137,000
people took the stadium tour during the 2011-12
fiscal year.
Public access to the inside of Lambeau
Field is available only through a tour. The
stadium tour hotline is 920/569-7513,
and schedules are online at www.packers.
com/lambeau-field/stadium-tours.html.
LAMBEAU FIELD ATRIUM
LAMBEAU FIELD STADIUM TOURS —
Highlighted by a walk through the team tunnel
to the hallowed ground of Lambeau Field,
stadium tours allow fans to experience
the Packers’ history-rich facility firsthand
and see several behind-the-scenes areas.
Outstanding photo opportunities avail
themselves throughout each tour. Tickets
for the one-hour tours are sold on a firstcome, first-served basis for each day’s available
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GOIN’ DEEP PIZZA — This Italian eatery offers
individual fresh-baked pizzas and creative pasta dishes.
MEAT PACKING COMPANY — A restaurant concept developed exclusively for Lambeau Field; overstuffed
sandwiches, giant bratwursts and delicious desserts are
featured on the menu.
2011 REVIEW
CURLY’S PUB — Offering a little bit of everything
for everyone, this restaurant, sports bar and interactive
area serves up a menu like no other. Green Bay favorites,
creatively prepared and served at a very reasonable price,
make this the place to come for the entire family. Watch
any sporting event on the 138 monitors throughout
Curly’s. Get into the action
with Curly’s Game Zone with
its custom football interactive
games. Or simply sit back and
watch all of the action – either
on the Packers’ practice fields
or in the players’ parking lot.
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The NFL’s most popular stadium tour also appears on itineraries of most fans; many of them
schedule Lambeau Field and Packers training camp as their family’s summer vacation.
RECORDS &
HISTORY
LAMBEAU
ATRIUM
ATRIUM EATERIES —
Four locally based eateries located within the Lambeau
Field Atrium will be open roughly 100 days per year for
special events and on gamedays. They are:
FESTIVAL FOODS BOOMERANG CAFÉ —
Subs, sandwiches and wraps are on the menu. Add a
cup of homemade soup or one of many deli salads for a
complete meal. The food is so good, it will have you coming back for more.
MISC.
FESTIVAL FOODS TITLETOWN GRILL —
Serving Festival Foods’ own Festy Burgers and Dogs in
addition to their signature barbecue beef sandwich, this
eatery features the best in traditional Titletown fare.
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SPECIAL EVENTS — Lambeau Field, through the
Atrium floor, Legends Club, Miller Lite End Zone, Lee
Remmel Press Box and Club 1919, is capable of handling
every type of special event. From the many fine points that
an elaborate corporate meeting requires to the extensive
details of a wedding reception, the special events department (920/569-7515) can coordinate any function with
catering provided by nationally known and award-winning
Delaware North Sportservice. The Lambeau Field Atrium
hosted more than 400 events – including several wedding
receptions – during the 2011-12 fiscal year, welcoming
approximately 90,000 guests to the facility. Roughly 60
percent of the department’s bookings come from outside
Brown County.
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Lambeau Field wedding receptions
are common requests fielded by the
Packers’ special events department.
Photo Courtesy: Photo by Aubrey LLC
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PACKERS PRO SHOP — Owned and
operated by the Packers, the two-story Packers
Pro Shop is a must-see for Packers fans, with
more than 2,000 individual items in stock,
arguably the biggest selection found anywhere.
Among the favorites are authentic helmets from
all 32 NFL teams and framed, authentic jerseys
from some of the team’s Hall of Famers. A
bonus: A purchase from the official store of
the Packers helps the team win. The Packers
Pro Shop is open year-round from 9 a.m. to 7
p.m. weekdays, 9-6 on Saturdays and 10-5 on
Sundays, with special hours for training camp,
gamedays and holidays.
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PACKERS FAN FEST — A two-day celebration of
Packers football for the whole family, the unique event
allows fans the chance to get up close and personal with
their favorite Packers players, past and present, as well
as coaching staff and front office personnel. More than
3,000 fans pack the Atrium to take in question-andanswer sessions, autograph and photo opportunities,
football-related activities, a special kids’ area and family
fun. Among the highlights of the event is a tour through
the Packers’ locker room, a destination that does not
appear on the regular Lambeau Field Stadium Tour. Fan
Fest did not take place in 2011-12, but is intended to
return in the future.
PACKERS DRAFT PARTY —
Hundreds of fans pack Curly’s Pub
in the Lambeau Field Atrium to take
in the first night of the NFL Draft.
Live coverage of the draft is on more
than 100 monitors and the Packers’
flagship radio station, Newsradio 620
WTMJ, is on hand to provide programming as well. Appearances by Packers
President/CEO Mark Murphy, General
Manager Ted Thompson, Head Coach
Mike McCarthy and Packers players,
as well as autograph sessions and
door prizes, highlight the night as
Packers fans get together to watch
the draft, celebrate their team and get
ready for the upcoming season.
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2011 REVIEW
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OTHER ATRIUM EVENTS
In addition to the dining, entertainment, retail and
special-event options, the Lambeau Field Atrium hosts a
number of football-themed events, as well as community
gatherings and activities each year.
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COMMUNITY
COMMUNITY EVENTS — An obvious destination for football-related events
and generally taking in Packers lore,
the Lambeau Field Atrium also hosts a
number of community events each year
that draw thousands of people. Project
LEAP! (Lambeau’s Exercise and Activity
Playground), a March event, focuses on
getting kids out of the house to enjoy nonstrenuous physical activity. Spooktacular
Fun, held in October, is a Halloween event
that features interactive and entertaining activities, including sing-along music,
magic, miming, clowns and jugglers. Each
November, the Packers, in conjunction
with area parishes, serve a Thanksgiving
meal to more than 800 people. Festival
of Lights, a December holidaythemed event, features a visit
from Santa Claus, cookie decorating, choirs and a 40-foot tree with
10,000 lights. In addition to those
regular events, other gatherings
are held from time to time, including a community send-off for
Green Bay’s 127th National Guard
Unit in 2005 and 2009.
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FROZEN TUNDRA HOCKEY CLASSIC —
Lambeau Field and the Atrium took on a hockey flavor
the weekend of Feb. 10-12, 2006, as the team hosted the
Frozen Tundra Hockey Classic, featuring the Wisconsin
Badgers vs. the Ohio State Buckeyes. Among the weekend’s highlights were a community skate (more than
3,000 participants took part, including guests from 18
different states), picture-taking with the Stanley Cup
and Vince Lombardi Trophies, an autograph session
with the Badgers hockey team, and youth hockey sessions. The action culminated with
a 4-2 Badgers victory in front of
40,890 fans. The attendance marked
the fifth-largest hockey crowd of all
time. An economic boost to northeastern Wisconsin, more than 1,300
hotel rooms were booked and the
event brought in nearly $3 million to
the local economy.
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KENNY CHESNEY CONCERT
TOUR — On June 11, 2011, Lambeau
Field hosted its first major concert since the
redevelopment was completed in 2003. More
than 45,000 fans packed the stadium to take
in Kenny Chesney, along with the Zac Brown
Band, Billy Currington and Uncle Kracker. The
weekend saw an economic impact of nearly
$5 million for the Green Bay area.
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LZ LAMBEAU — Lambeau Field
served as a “Welcome Home” weekend for
Wisconsin’s Vietnam Veterans, Vietnam-era
veterans and their families, May 20-22,
2010. Over the three days, 70,000 people
took in speakers, exhibits, music and premiere segments from Wisconsin Public
Television’s Wisconsin Vietnam War Stories
documentary. Other events during the weekend included The Moving Wall. The Packers
partnered with the Wisconsin Department
of Veterans Affairs, the Wisconsin Historical
Society, Wisconsin Public Television and
veterans’ organizations statewide.
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