- LOARRI Studio
Transcription
- LOARRI Studio
DESIGNING BRAND EXPERIENCES DESIGN CONSULTANCY DEVELOPMENT ....................................... ............................ M +421911200303 contact@loarri.com loarri.com CASE STUDIES RETRO slovakia KIDSFUN slovakia WACHUMBA slovakia GELA CLÍNICA DE BELLEZA méxico PA’LLEVAR spain LOGOS & TRADEMARKS world .................. .................. .................. .................. .................. CAMINO slovakia CHALUPKA slovakia .................. .................. CORPORGANIC CLÍNICA MÉDICA DE BELLEZA méxico .................. BRANDOS STRUCTUS SA DE CV méxico .................. .................. DESIGNING BRAND EXPERIENCES SERVICES DESIGN Visual Identity Web design Interface design Applications Editorial Packaging Interiorism .................. CONSULTANCY Concept Strategy Naming Photography .................. DEVELOPMENT Web Front-End Back-End Established in Slovakia, LOARRI Studio creates brand experiences. Is a multidisciplinary project integrated in the graphic design, branding and web design with customers around the world. We are convinced that the design made with passion, intelligence and commitment creates positive changes, build strong emotional ties and generates a big impact. We believe that brands need to tell a story that conveys a unique and powerful meaning. To make that happen, it is necessary to a well-executed creative idea. LOARRI Studio specializes in big ideas, creative strategies and design that help improve the perception of the brands in the world, so they can excel and succeed. We work for all types of customers - from small business / start-ups to multinational companies. .................. For projects, ideas, collaborations or anything you need do not hesitate to contact, thank you! contact@loarri.com .................. uno 1 jeden one loarri.com RETRO CAFE & BAR slovakia .................. Art Direction Naming Identity Interiorism Branding Packaging Photography dos 2 dva two Retro is a new Café & Bar, which was born in the center of the pedestrian zone in Martin Slovakia; it is a place aimed at nostalgic people of the past, coffee lovers and those who enjoy drink in a friendly atmosphere. The project began with the interior design of the place, defined by an eclectic style fusioning styles, colors and eras as a source of inspiration. Mixing furniture Vintage, retro furnishings, some recovered from eviction, with yesteryear details and illustrations on the walls related to the name of the place, resulting in a relaxed atmosphere as in your living room. ............... tres 3 tri three visual identity The cuatro 4 štyri four is based on the types of letters with retro style inspired by European typographic trends from the first half of the twentieth century, designed for use in headlines, visual identities or short phrases.It has also been supplemented by a system of symbols that have been inspired from ancient objects (LP and bicycle) that solveat the semantic level an essential part of the restaurant communication.The chosen color scheme, shapes and materials reflect the philosophy of the place and offer a point of differentiation and a level of sophistication ............... that makes it stand out from its competition. cinco 5 päť five Several graphics applications have been developed around the brand, signage in the facade, posters, restaurant menus, promotionals, packaging etc. ............... GELA Clínica de Belleza méxico .................. Art Direction Identity Branding Packaging Webdesign GELA Beauty Clinic is a brand located in one of the most exclusive areas of Mexico City. With over 15 years in the market, today it's one of the most recognized and prestigious brands in the world of styling in Mexico City. Thanks to the success of the brand, it was decided to launch their own line of makeup. seis 6 šest six ............... The main objective of the visual identity siete 7 sedem seven was to create a concept with an elegant, exclusive, sophisticated and feminine style to convey the brand personality and fashion attitude. The symbol of identity are two hearts intertwined from the same line with different thicknesses similar to calligraphy, with a delicate and feminine style, referring to the brushstrokes makeup and product quality. The choice of colors evokes sophistication, elegance and seduction. A serif typeface was chosen because it reflects effectiveness and simplicity. A graphic unit was achieved in their media strategy which included the website, branding and packaging of makeup. ............... ocho 8 osem eight CAMINO RISTORANTE Camino is a restaurant with gourmet menu since 2006. Located in Ruzomberok, Slovakia. Camino was opened as a different alternative for local people and those traveling through the road linking the east and west Slovakia. They described as a place with an enriched environment, with positive energy for a stopover on their way, strengthen the body and renew the spirit. It is a good place for have a good lunch/dinner or just a coffee and a snack in good company. slovakia .................. Art Direction Branding Packaging Webdesign Photography nueve 9 deväť nine The visual concept we did for this project stems mainly from our customer profile; a small, warm space that offers quality products, friendly and cordial to their customers. In the case of menu design, editorial design employs a white background referring to the professional kitchen and makes for a pleasant experience for reading, also allows focus all its attention on the role of photographs to whet the appetite of customers. diez 10 desať ten ............... The web design consists of a single page as a letter / menu, simple navigation between sections and editorial design that allows reading easily. Our goal was to create a distinctive, highly graphic and natural style, something simple but unique. The pictures increase the experience on the site, making information more rich and reflect the quality of the dishes of Ristorante Camino. A colorful palette was used to create more attractive and modern style. The design is responsive to all mobile devices, which helps the customer can easily decide what to eat and even sort by phone from the page. ............... camino.sk once 11 jedenásť eleven CLÍNICA MÉDICA DE BELLEZA CORPORGANIC mexico CLÍNICA MÉDICA DE BELLEZA .................. Art Direction Naming Identity Branding Webdesign Corporganic is a Beauty Medical Clinic, located in Mexico City, with therapists specialized in Health care and integral wellbeing. Its philosophy is to provide a holistic approach to health and wellness through a unique approach that combines properly health treatments and protocols in order to enhance the beauty from the inside out, find balance and harmony back into the body and face. The client requested a comprehensive project of visual identity to represent the highest standards in the cosmetic and health therapies. It was also important to reflect the most fundamental aspects of the Spa, health and nature. doce 12 dvanásť twelve In the visual identity the font choice in the logo reflects the values of simplicity, uniqueness and quality. The aim, with the choice of colors, was to allow them to be attractive to both women and men and evoke feelings of calm and relaxation, communicating around the ethos of the clinic and its healing properties. The symbol transmits the connection with nature. Its organic forms, enhance values through the graphic elegance, promoting differentiation and brand consistency. The basis of visual concept is therefore beauty itself. ............... CLÍNICA MÉDICA DE BELLEZA The first was to create a memorable and modern name, immediately reflect the tagline of the brand and positioning themself as a professional place for a section of people who are aware of the benefits in beauty care. trece 13 trinásť thirteen The project has been extended to several graphics applications around the brand, such as posters, promotional, web design and marketing on social networks. ............... catorce 14 štrnásť fourteen Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general. The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction. The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated. Icons were generated to classify the type of cuisine offered each restaurant. cuatro quince 4 15 štyri pätnásť four fifthteen KIDSFUN slovakia .................. Art Direction Identity Branding Webdesign dieciseis 16 šestnásť sixteen Our challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment. K The visual identity is a squirrel synthesis represented by the letter K, being a common animal in the wildlife in Slovakia, which generates friendly and fun emotions. The main function of the system is to find ways to communicate on the level of adults and children. Direct communication for people of all sizes. The font used is playful and optimistic, harmonizing with the logo, so it is associated direct and sympathetic way, achieving a balance between the child and youth sector. The color code is diverse and colorful, allowing identity is versatile, dynamic, festive and cheerful. The branding was extended through promotional items, display materials and online experience. ............... kidsfun.sk ............... idsFun žijeme v detskom svete diecisiete 17 sedemnásť seventeen The visual identity applications extended to various self-promotion materials. ............... dieciocho 18 osemnásť eighteen It is a platform for ordering food online in major cities of Spain. The objective is to provide its customers an easier way to order their favorite meal. The launch of the brand required a fresh, friendly reliable and dynamic visual identity. PA’LLEVAR spain .................. Art Direction Naming Identity Branding Webdesign UIX diecinueve 19 devätnásť nineteen The logo-symbol is striking, is integrated with elements that are easily identifiable and can immediately associate the heading of the company. Motorcycle and chef's hat in the symbol support the concept of food delivery service. The color palette was selected by an analysis of the use of colors of some major social networking platforms. The red color has a high degree of remembrance and connotes directly with the sense of sight being the color of the color spectrum that the human eye sees best. It is usually associated with food, mobilizes and sells better. The typography is sans-serif belonging to the "gothic" family, suitable for short texts and is readable from a distance. The name of the company was created from the colloquial expression PA'LLEVAR used everyday in Spanish to offer and order takeout. It's a relaxed and derived form the origin of the word "for". Achieving a remarkable, distinct, memorable and unique name. The brand name inspired a friendly and dynamic graphical language that runs through the entire brand. veinte 20 dvadsať twenty Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general. The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction. The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated. veinteyuno Icons were generated to classify the type of cuisine offered each restaurant. 21 dvadsať jeden twenty one The strategy for print and online use a mixture of social content, creative and clear in their messages, to align and position the brand, keeping the visual unit in each veintidos 22 dvadsať dva twenty two veintitres 23 dvadsať tri twenty three CHALUPKA slovakia .................. veinticuatro Art Direction Identity Branding Webdesign 24 dvadsať štyri twenty four Our challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment. The solution of the visual identity is based on traditional cottages in Slovakia are characterized by the use of decorative geometric patterns on the walls. We have redesigned these patterns using a variety of bright colors to ............... convey a message that Chalupka is the placer where children interact, fantasize and play in that world, without forgetting the values of the company are based on leaving solid memories in childhood and build a pillar for life children through the game and traditions of Slovakia. The font was selected with the same fundamental child's perspective to represent the values of the brand. veinticinco ............... 25 dvadsať päť twenty five The visual identity applications extended to various self-promotion materials. ............... Part of creating this visual concept, provides to Chalupka a set of versatile and modular patterns of elements that could be reused, reconfigure and expand. The webdesign applies the visual concept of the brand and it was decided by a one page responsive navigation for all types of mobile, with brief and timely information. veintiseis 26 dvadsať šesť twenty six ............... smschalupka.sk It is a 100% Mexican company integrated by a group of professionals in the field of construction, capable of building and maintenance of all types of industrial, commercial, housing and roads for public and private sector work, using highest quality in technical, human and material resources. BRANDOS ESTRUCTUS SA DE CV mexico .................. Art Direction Identity Branding Webdesign veintisiete 27 dvadsať sedem twenty seven The solution of the visual identity was solved from the principles in construction, technical understanding and environmental practices. The figure's main symbol is the square because it is a very stable and permanent figure, associated with concepts such as stability, permanence, honesty, righteousness, cleanliness, care and balance. ............... veintiocho 28 dvadsať osem twenty eight Three squares were placed juxtaposed modifying the visual qualities with different orientation in their internal area, to convey this concept of evolution and flexibility. The color palette is blue to represent perseverance, authority and confidence. The Helvetica font used is characterized by its neutrality, versatility and high readability. Lowercase letters were chosen, well-spaced and weighing trusted authority, efficiency and easy comprehension. The company name was segmented into 3 lines with diagonal cuts to link well with the theme of dimensionality, balance, angles and architectural forms, to add their own character.A simple but effective solution with functionality and a contemporary/modernist visual language was achieved. The webdesign veintinueve combines a good information architecture and modern look, with simple navigation. Focusing on content with descriptive images to help make the information easy. It was structured to be accessible to users with different levels of experience on different mobile devices. 29 dvadsať deväť twenty nine ............... estructus.com The visual identity applications extended to various self-promotion materials. ............... treinta 30 tridsať thirty WACHUMBA slovakia .................. Art Direction Branding Product Design The treintayuno visual concept 31 tridsať jeden thirty one Today, USB devices have become a topic of interest for the people involved in the design industry and marketing, creating some really amazing, creative and unique designs for self-promotion. treintaydos ............... 32 tridsať dva thirty two In this case the USB design was created as a toy and as a promotional gadget. The design is so striking and interesting that almost no one can resist. The playful shape of the W makes the design something more creative, fresh and appealing to children and adolescents who are the main niche of the company. treintaytres ............... 33 tridsať tri thirty three treintaycuatro 34 tridsať štyri thirty four We decided to use silicone because the moldable shape and intense color, this material also has the quality of feeling good in your hand, on your desktop or pocket. The main idea was to create a fun and useful way for storing and sharing photographs made by the company during the summer camping. It was received with great success and the children were thankful for this detail. ............... LOGOS & TRADEMARKS world treintaycinco .................. 35 tridsať pät thirty five treintayocho 38 tridsať osem thirty eight treintaysiete 37 tridsať sedem thirty seven treintayseis 36 tridsať šest thirty six For projects, ideas, collaborations or anything you need do not hesitate to contact, thank you! contact@loarri.com .................. loarri.com