publishers` pack

Transcription

publishers` pack

Contacts
Sales Team
Mark Corrigan
Electric Media
mark@electricmedia.ie
Niall Murtagh
Electric Media
niall@electricmedia.ie
Brendan McElroy
Electric Media
Brendan@electricmedia.ie
Eavan Finucane
Electric Media
eavan@electricmedia.ie
Amy O’Flaherty
Electric Media
amy@electricmedia.ie
Megan O’Riordan
Head of Sales & Innovation
megan@electricmedia.ie
Management and Support Team
Dermot Hanrahan
Chairman
01 232 09 00
Michelle O’Keefe
Managing Director
01 232 09 24
Vicki Flynn
Commercial Manager
01 232 09 68
Sharon Mullen
Head of Ad Ops
01 232 09 00
Eoghan Leader
Financial Controller
01 232 09 00
\Electric Media is the largest and most successful
digital advertising sales company in Ireland, with
nearly 100% reach of the Irish Internet audience.
Via our three brands, Electric Media (Premium and
Video Ad Sales), Yappy (Mobile Specialists) and
Mediabrokers (Performance Specialists) we offer a
360 degree approach to ad campaigns.
Contents
1. Premium Desktop Portfolio
2. Permission Email
3. VOD Portfolio
4. Premium Desktop Verticals
5. Yappy Mobile
6. Premium Mobile Networks
1. Premium Desktop Portfolio
www.threebroadband.ie
www.threebroadband.ie is the content-rich mobile broadband portal gateway to the
Irish web for all Three Broadband users. Also now available on www.three.ie is the
MPU format on the Web text section of the site which has over 800,000 PVs per
month.
3broadband.ie Statistics
3broadband.ie Demographics
1.1M Monthly Page Impressions
400K Monthly Unique Users
473K visitors per month
63% Male
37% Female
Available Formats
Three.ie Web text
Standard Display Formats,
Homepage Takeover,
Homepage Roadblock
MPU (300x250) format
800,000+ Monthly Page Impressions
www.theaa.ie
AA Ireland is a reference and transactional based website where people go to
purchase motor insurance, home insurance and travel insurance. The AA Roadwatch
service provides up to the minute traffic and travel information through live
broadcasts, online and social media and is a key hub for high traffic, unique users
and repeat visits. Similarly, the AA Route Planner provides over 12 million detailed
routes, per year, for Irish users, enabling people to find the easiest way to their
destination.
Top Level Statistics
1.6M PIPM
Website Demographics
Available Formats
60:40 female/male audience
18-24 years= 8%
25-34 years= 22%
35-44 years= 26%
45-54 years= 20%
55-64 years= 14%
65 years + 10%
Standard Display formats
Roadplanner Roadblock
Routeplanner Takeover
www.bbc.com
With more reporters on the ground than any other global news service, multi-award
winning coverage and in-depth features, the BBC is the global destination of choice for
decision-making audiences who demand the full picture. The huge global reach of
BBC World News and bbc.com/news provides advertisers with powerful platforms to
connect with affluent, educated and influential audiences.
2M Monthly Unique Users
Demographics*
Average Age: 43
59% Male: 41% Female
University/Post-graduate degree: 62%
Own a second home: 35%
Average personal income: €52,896
117% more likely than average to have taken 11+ trips abroad in past year
53% more likely than average to be a Business Decision-Maker
67% more likely than average to be an Influential Opinion Leader
39% more likely than average to be C-Suite
Available Formats
Standard and high impact formats
Billboard Buy Out/Roadblocks
Feature Site Sponsorships
Video Pre-Roll
*EMS + CMS 2012. Target is BBC monthly audience (6,725,000/4,643)
www.bbcgoodfood.com
BBC Good Food.com is for people who are passionate about the food they buy and
eat. Its team of experts create original recipes, rigorously tested, so they work first
time for people at home. From quick family suppers to special meals for friends and
fantastic cakes, BBC Good Food does it all. The site is the ultimate destination for
everyone who loves food and cooking and offers perfect alignment for relevant brands
looking to target an affluent up-market, adventurous audience.
320k Monthly Unique Users
Demographics
22-44: key age demographic*
67% - high penetration of smartphone users**
25/75% - male/female audience*
39% have kids under 16 in the household**
75% are ABC1*
Available Formats
Standard ad formats
Pushdowns
Section Takeovers
Recipes Collection Sponsorship
Sources: *Comscore , **SurveyGizmo
www.beaut.ie
Since September 2006, Beaut.ie has been Ireland’s premier online resource for
women who are into beauty and fashion, and who enjoy a bit of banter in a welcoming,
supportive environment, making the site a buzzy, fun place to be – because we’re
about more than beauty products. We’ll talk about anything that strikes us and love a
bit of pop culture. Witty editorial voices, engaging content and telling-it-like-it-is add
up to one of the fastest growing women's websites in Ireland and a site that currently
draws in more than 300,000 unique visitors a month. It’s an unmissable stop-off for
anyone looking to find out what’s new, what’s coming up, and what’s good.
Social Media Stats
500K Monthly Visits
300K Monthly Uniques
35,000 Facebook fans
24,000 Twitter followers
Available Formats
99% Female bias
20-35 years = 81%
Standard Display Formats, Homepage
and sections Takeovers, Social
Promotion, Native/Advertorial ads,
Competitions, Photo Gallery Opportunity,
Bespoke Brand Events & Screenings
www.bikebuyersguide.ie
Bikebuyersguide.ie is the premier website in Ireland for dealers and private sellers
to advertise their bikes, machinery and services.
250K Monthly Page Impressions
70% Male Audience
Available Formats
Standard Display Formats
www.businessandfinance.com
As the portal for Ireland’s leading business publication, Businessandfinance.com is
a vital advertising and communications medium for the Irish corporate sector. Clients
include financial, technology, life sciences and telecommunications companies who
avail of bespoke integrated packages across the desktop website
Available Formats
Bespoke Integrations
Business & Finance Magazine is officially the most read business magazine by
ABC1 CEOs, MDs and CFOs in Ireland (31%). Businessandfinance.com mirrors
this readership.
www.campus.ie
Campus.ie is the ultimate destination for Irish students online. As one of the largest
sites of its kind, the site encompasses all aspects affecting the modern-day college
student; news, entertainment, jobs and lifestyle. Through standard and high impact
display campaigns, as well as native options, Campus.ie is the definitive site for
brands who wish to communicate directly to the heart of the Irish third-level market,
in a credible and education focused manner.
Social Media Statistics
190,000 Total Reach
Available Formats
52% Male
< 18 years = 4%
18 - 24 years = 44%
25 - 34 years = 45%
35 - 49 years = 7%
50+ year
Roadblock, Homepage Takeover, Social
Promotion, Native/Advertorial ads,
Competitions
www.redfm.ie
Cork’s Red FM is an Irish radio station which broadcasts to Cork and all of the
surrounding areas. Red FM is the largest under-35 station in Munster.
8,243 Red FM Sport
Display Formats
54% Female
< 18 years = 11%
18 - 24 years = 33%
25 - 34 years = 40%
35 - 49 years = 14%
50+ years = 2%
www.donedeal.ie
DoneDeal is Ireland’s largest website and the biggest marketplace in the country. It
provides an easy, safe marketplace for people to buy and sell cars, buggies, clothes,
electronics and a whole host of other items. With unrivalled reach, high performance
and engaging ad units, the site has an audience for every brand.
Available Formats
182M Monthly Page Impressions
3.8M Monthly Unique Users
Takeover, Channel Takeovers, Homepage
Roadblock, Floor Advert, Search Results
Page Unit, Native adverts- Coming soon!
55.7% Male, 44.3% Female
15 - 24 years = 20.4%
25 - 34 years = 26.4%
35 - 44 years = 23%
45 - 54 years = 16%
55+ years = 14.2%
16 minutes- average time on site
www.educationposts.ie
The Irish teaching community online-Educationposts.ie is the number one method of
advertising & finding teaching jobs in Ireland, with more than 7,000 vacancies
advertised each year. The Department of Education directs all primary & second-level
schools in Ireland to advertise here, making it essential to schools and teachers.
Available Formats
79%/21% Female/Male bias
< 20 years = 2%
20 - 29 years = 51%
30 - 39 years = 24%
40 - 49 years = 13%
50+ years = 10%
www.entertainment.ie
Entertainment.ie is Ireland’s No1 entertainment site. The audience is affluent, active
and urban. The website provides advertising channels for either male, female or general
demographic targeting. Tailored, cutting-edge advertising campaigns are all supported
by smart, edgy and enthusiastic editorial and creative departments. Entertainment.ie is
a local, trusted and engaging publisher across desktop, responsive mobile, iOS and
Android mobile apps.
3M visitors per month
Available Formats
15 - 34 years = 63%
15 - 44 years = 83%
ABC1 = 62%
Dublin & Leinster = 71%
HPTOs, Takeovers and Roadblocks.
Customised integrations and sponsorships.
Billboards, Standard Display Formats,
Native / Advertorials, Overlays, Cascades,
Floor Ads, Halfpage Adverts, Photo
section integration, Social &
Competitions
www.farmandplant.ie
Farm & Plant is Ireland’s number one farming classifieds website and magazine.
Available Formats
86% Male
14% Female
25 - 65 years = 70%
www.finfacts.ie
The long established Irish finance and business portal. Finfacts provides both
business users and personal finance consumers with breaking news and up-to-date
information from a wide variety of financial areas.
Available Formats
70% Male
15 - 24 years = 9%
25 - 34 years = 27%
35 - 49 years = 38%
50+ years = 26%
www.imccinemas.ie
IMC Cinemas is Ireland’s largest cinema chain, with sites in Dublin and across Ireland
such as The Savoy, Screen Cinema, IMC Tallaght and IMC Athlone.
Available Formats
7 - 14 years = 10%
15 - 24 years = 38%
15 - 34 years = 63%
25 - 34 years = 25%
ABC1 = 48%
www.irishhealth.com
Irish Health is Ireland’s premier health website, designed to offer users a
comprehensive yet easy to use online source of medical and healthcare information
and up-to-the minute health news. It is Ireland’s most visited health website.
6,290 Facebook fans
1,750 Twitter Fans
Available Formats
70% Female skew
154,874 Registered Members
15 - 34 years = 42%
35 - 44 years = 34%
45 - 54 years = 14%
55+ = 9%
Advertorials and bespoke integrations
www.irishracing.com
Irishracing.com is Ireland’s leading horse racing website. Updated 365 days a year
with the latest news, race cards and results, the website covers all Irish and UK
racing as well as Point-to-Point and Bloodstock sales.
6,861 Facebook fans
Available Formats
85% Male, 15% Female
18 - 25 years = 13%
26 - 45 years = 50%
44+ = 37%
Average duration 7m58s
30% attend races weekly
46% attend monthly
Takeover & Roadblock, Halfpage Advert,
Social Promotion, Native/ Advertorial Ads,
Competitions, Horse Tracker and
permission email opportunity
THE IRISH TIMES
www.irishtimes.com
Ireland’s most respected newspaper online. Irishtimes.com provides insight on local
and international news including Sports, Business and Health. It is the first Irish
media organisation to launch a website using full responsive design.
Key Statistics: Online & Mobile
Top Level Desktop Statistics
5M Monthly Unique Users
Available Formats
70% ABC1
15-35 years= 30%
35-54 years= 46%
55-64 years= 14%
65years+= 10%
Standard Display ads, Homepage
Takeover/Roadblock, Halfpage Ads,
Billboard ads, Social Promotion,
Native/Advertorial option, Competitions
Overlay, Floor adverts, Cascade ads,
VOD, Bespoke packages upon request
www.learningireland.ie
Learning Ireland are the leading provider of information about classes and courses in
Ireland in all areas of education including further learning, third level education & post
graduate studies. The network includes Nightcourses.com, Gotocollege.ie,
Postgrad.ie, Corporatetraining.ie and Learning.ie.
Available Formats
Homepage Roadblock
16 - 24 years = 40%
25 - 34 years = 24%
35 - 49 years = 19%
50+ = 17%
www.movies-at.ie
Movies @ chains are located in key Dublin sites such as Dundrum and Swords. With
cinema goers checking the site regularly, the site appeals to an engaged
entertainment focused audience.
Available Formats
Homepage Roadblock
7 - 14 years = 10%
15 - 24 years = 38%
15 - 34 years = 63%
25 - 34 years = 25%
ABC1 = 48%
www.myhome.ie
Myhome.ie is Ireland’s leading property and homes portal. Established in 2001,
myhome.ie has transformed the experience of looking for a home for hundreds &
thousands of house hunters.
Key Statistics: Online & Mobile
1.25M Monthly Unique Visitors
(67.7% Female, 32.3% Male)
7K Twitter followers
Available Formats
78% are ABC1
66% are homeowners
42% are married
Roadblock, Billboards, Overlay
Native/Advertorial, Social Promotion
Bespoke Packages upon request
www.nova.ie
Ireland’s only classic rock station, for music with a male bias. Nova.ie is the website
of Radio Nova, the most exciting and fastest growing station in Ireland. Nova plays
the best guitar-based music of all time. It features a fantastic music news blog and
the latest news, traffic and weather for the Greater Dublin area.
4,294 Facebook fans
Average age = 20 - 24 years
66% of users reside in the Greater
Dublin area
Available Formats
Standard Display Formats, Billboards,
Dedicated radio channels-sponsored by
a brand and supported by radio promo
spots
www.rollercoaster.ie
Rollercoaster.ie is Ireland’s number one website for pregnancy and parenting. The
site provides a virtual meeting place for thousands of parents all over the country and
is a centralised stop for advice on pregnancy, childcare and parenting.
51K+ Facebook fans
2.7K Twitter followers
Available Formats
90% female audience
18-24 years= 4%
25-34 years= 39%
35-44 years= 46%
45-54 years= 6%
55-64 years= 3%
65 years + = 2%
79% visit site once a week
85% have a credit card
39% earn €60K+ per annum
70% of users are employed
Roadblock & Takeover, Billboards,
Overlay, Cascade/Floor Ads,
Native/Advertorial Ads, Social
Promotions, Competitions
www.rsvpmagazine.ie
RSVP is the largest leading celebrity magazine in Ireland. The site offers unparalleled
access for advertisers interested in reaching Irish women enthusiastic about trends in
beauty, interiors, fashion, travel, health and weddings.
82k+ Facebook fans
12.2k Twitter followers
Available Formats
87% Female, 13% Male
45% ABC1, C2DE 52%
18-24 years- 13%
25-34 years- 37%
35-44 years- 33%
45-54 years- 10%
55+ 7%
Billboards and standard display,
Section and site Takeovers
Competitions, Native Ads/advertorial
Page views are up by a shocking 426% with over 1.4 million
views per month
www.stickybottle.com
Sticky Bottle is Ireland’s largest cycling website with a strong following amongst the
professional and amateur cycling community. The site produces the best quality and
most insightful coverage of the domestic and Irish- related foreign cycling scene.
Formats
Standard ad formats, native ads
Homepage and side-wide takeovers
85% male, 15% female audience
18-24 years = 12%
25-34 years= 32%
35-44 years= 38%
45-54 years= 13%
55%= 5%
East Coast audience predominantly
7,200 Twitter Followers
‘ Cyc li n g G e n er a t es € 1 3 8 mi lli o n per a n n um for th e Ir i sh Ec o n om y’
Mara Me d i a ; http://irishcyclingshow.com/
www.StudyClix.ie
Studyclix.ie is Ireland’s largest educational online community and is used by Irish
second level students and teachers nationwide. The site is an educational hub that
simplifies the learning process by splitting up all leaving and junior cert subjects into
topics and then providing past questions, sample answers and videos for each topic.
Formats
Standard ad formats, native ads
Instant messaging ads, Newsletter
options
24,401 registered Irish students
Age ranges= 13-17 years
Junior & Leaving Cert students
12,198 registered teachers
53% of all Irish second level teachers
100% coverage of schools in Ireland
i.e. registered teachers and students in every school
Average Site Visit: 5 minutes 35 seconds
www.tg4.ie
TG4 is the leading Irish language television station in the country. Its online website
features the TG4 Player in addition to programme specific microsites, Sport,
Competitions and TV Listings.
Available Formats
High Impact Displays
Homepage Takeover
Pre-rolls (see VOD section)
13% 15 - 34 years
25% 35 - 54 years
62% 55+
57% Male
43% Female
37% ABC1/63% C2D
www.topgear.com
Reach an engaged global audience of car enthusiasts with money to spend via BBC
Top Gear. The site has taken global audiences by storm with its irreverent, witty
approach to become a worldwide entertainment brand which appeals almost as
powerfully to women as it does to men.
Demographics*
18-34yrs = 47% | 35-54yrs = 30% | 55+yrs = 7%
Male/female: 90% / 10%
33% earn over US$80k per year
82% are willing to pay more for quality or luxury
35% are managers/director/owners
70% have peers come to them for advice
56% are first to have technologically advanced products
Available Formats
Standard ad formats
Pushdown/Billboard
Section Takeovers
* TopGear.com International User Survey (ex UK) Feb 2012
www.weddingsonline.ie
Launched in 2000, Weddings Online has become Ireland’s most loved wedding
community. With lively forums, competitions, real weddings, daily tips and advice on
everything wedding related, the site has the entire wedding journey covered.
Available Formats
93% Female audience
20 - 39 years = 90%
Strong Dublin focus
39% of users are office workers
The majority of visitors are first time
visit
Standard Display Formats,
Homepage Roadblock, Social
Promotions, Native/Advertorial Ads,
Competitions
2. Permission Email
Permission Email Network
110k subscribers
25K subscribers
Average Open Rate: 20%
Average CTR: 12%
Average CTR: 4%-7% CTR
Frequency: 3 per week
Frequency: 1 per month
65K subscribers
60k subscribers
Average Open Rate: 15%-20%
Average CTR: 3%-5%
Average CTR: 1.8% CTR
10k subscribers
Average Open Rate: 21%- 25%
Average CTR: 7%-10%
20k subscribers
Average CTR: TBC
140k subscribers
51K subscribers
Average Open Rate: 8%- 10%
Average open rate: 17%
Average CTR: 1%-3% (Of sent)
Average CTR: 5%
Average CTR: 20%-25% (Opened)
Frequency: n/a
Frequency: N/A
28K subscribers
Average CTR: 4%-7% CTR
Specifications-HTML preferences
Email content should be visible above the fold (i.e. the email recipient should not have
to scroll). Key elements should appear at the top (e.g. logo, primary subject matter
etc.). Recipients should be driven to your website or specific landing page(s). HTML
should be designed as simply as possible.
Build Guidelines
Max Fixed Width: 600 Pixels
Max Fixed Height: 800 Pixels
Max File Size: 80KB including Images
3. VOD Portfolio
The Electric Media Group has a long-term relationship with Brightroll, the world’s
largest video advertising platform. Increase your brand engagement by reaching
viewers in Ireland as they watch video online, via the Brightroll platform.
Top Level Statistics- Desktop
\ 2 million Unique Visitors per month
\ 5.2million streams per month
\ 43.4% penetration of the Irish Population
\ 2.7- average videos per viewer per month
Top Level Statistics- Mobile
\ 550,000 Unique Visitors per month
\ 3.9 mil streams per month
\ 7- average videos per viewer per month
Brightroll Targeting Options
\ Audience and Behavioural Targeting
Male or Female
Age
Location
\ Behavioural Segments
Income Level
Lifestyle- Homeowners
Auto- Buyers
Shopping- Fashion, Home and Garden
etc.
Continuous Optimisation Towards
Brand Metric, Engagement and Price
Brightroll: Segmentation of Audience Channels
Offering ground-breaking technology, DynAdmic is the only company to rely on
audio recognition technology to classify videos and target audiences. The
inventory is classified into categories or keywords based on the content in the
videos’ audio files. Taking advantage of proprietorial technology, DynAdmic
discards low quality and brand-unsafe inventory- EXCLUSIVE to Electric Media!
Figure 1: Click image to see how it works!
Target by 36 Topics combining 392 IAB Categories…..
…Or by:
Keyword Location, Time, Language, browser, device etc.
Electric Media VOD Offering
Via the \Electric Media VOD partners, brands can engage viewers on some of
Ireland’s premium VOD content on The Irish Times, Entertainment.ie, BBC and
TG4.
The Electric Media VOD Network features the following Publishers:
TG4 is the Irish language channel available across all the viewing platforms, with a
strong viewer base throughout the island of Ireland. There is an average of 650,000
viewers a day who watch TG4 in the Republic of Ireland. There is an opportunity for
a brand to avail of pre roll ads on the TG4 online player- aligning you brand with one
of the top indigenous publishers in the country.
Key Statistics & Figures
\
60k Pre Rolls per month
\
Average CTR of 3.5%
Irishtimes.com is the definitive brand of quality news aimed at Irish Internet users
and the Irish interest global market. Channels include News, Sport, Business,
Comment, Life & Culture, Shop and Classified. With a strong VOD offering, there is
an opportunity for brands to leverage video content on Ireland’s number one news
site.
\
Pre-Rolls:
380,000 p/month
\
Duration:
15-20” * > 2mins
With more reporters on the ground than any other global news service, multi-award
winning coverage and in-depth features, the BBC is the global destination of choice
for decision-making audiences who demand the full picture. Brands can avail of
alignment across video content on one of the world’s most reputable news
platforms.
\
Pre-Rolls: 360,000 p/month
Demographics*
Average Age: 43
59% Male: 41% Female
University/Post-graduate degree: 62%
Own a second home: 35%
Average personal income: €52,896
117% more likely than average to have taken 11+ trips abroad in past year
53% more likely than average to be a Business Decision-Maker
67% more likely than average to be an Influential Opinion Leader
39% more likely than average to be C-Suite
Entertainment.ie is Ireland’s No1 entertainment site. The audience is affluent, active
and urban. The site is a local, trusted and engaging publishers across desktop and
mobile. The site is Ireland’s favourite online resource for music, cinema, gossip, TV
and social listings. Content is written by young, hip Irish journalists who have their
finger on the pulse of the Irish
entertainment landscape.
There is an opportunity to leverage the
video content via pre-roll ads on Ireland’s
top entertainment site.
60k Pre-Rolls per month
4. Premium Desktop Verticals
Premium Display Verticals
Thanks to the scope and volume of advertising inventory within the Electric Media
Group, we can curate bespoke channels for advertisers. From housewives to petrolheads, students to affluent business people… we can target them all! Clients that use
these vertical buys are safe in the knowledge that their brand will only appear on a
closed list of relevant sites. As well as providing ready-made audience verticals, we are
also happy to customise unique channels according to your needs.
Fashion & Beauty Vertical
Male Vertical
Female Vertical
Business Vertical
Entertainment Vertical
Student & Education Vertical
Sports Vertical
Billboard Network
5. Yappy mobile
BBC News App
BBC.com Responsive Site
7,364,656 Monthly Page Impressions
878,679 Monthly Unique Users
BBC News App (iOS)
2,798,114 Screens per month
167,960 downloads
BBC News App (iPad)
BBC News App (Android)
BBC News App (Android
Tablet)
689,792 Screens per month
Formats
320x50 standard banner
300x250 MPU- Responsive Site
Rich Media mobile ads
Mobile Pre-roll mobile
Interstitial- iOS App only
Circa 880K UNIQUE USERS access the BBC website via mobile browsers each month
where they consume 7.3mil+ page Impressions each month!
BBC Sports App
BBC Sport Responsive Site
5.3 Monthly Page Impressions
BBC Sports App (iOS)
65k downloads
BBC Sports App (Android)
Formats
320x50 standard mobile banner
Pre-roll mobile Ads
For more information, please speak to your
Account Manager or consult the following link:
http://advertising.bbcworldwide.com/home/mediakit/digitalspecs/bbcappsspecs/iphonespecs
DoneDeal
Breakdown by Platform
iPhone App
105M Screens
618K Downloads
288K Active users
Android App
82M Screens
613K Downloads
201K Active users
iPad App
15M Screens
618K Downloads
Mobile Site Statistics
Formats
320x50 & 640x100 (apps)
Rich Media mobile banners
728x90 & 300x250 ipad app
Entertainment.ie
Cinema Guide App:
Key Statistics
iPhone
1.5M Screens
170K Downloads
130K Active users
Android
500K Screens
100K Downloads
60K Active users
Formats
Standard Mobile Banner
Interstitial Ads
Expandable Banner
Rich Media (Celtra)
Sponsorships
Entertainment.ie
TV Guide App: Key Statistics
iPhone App
3.2M Screens
150K Downloads
100K Active users
Android App
3M Screens
150K Downloads
Formats
Interstitial Ads
Expandable Banner
Rich Media (Celtra)
Sponsorships
Entertain Me App:
Key Statistics
iPhone
500K Screens
180K Downloads
70K Active users
Android
300K Screens
125K Downloads
70K Active users
Formats
Interstitial Ads
Expandable Banner
Rich Media (Celtra)
Sponsorships
Irish Racing
iPhone App
507K Screens
10.5K Downloads
6K Active users
Android App
300K Screens
5K Downloads
3.5K Active users
Formats
Standard Mobile Banners
Rich Media
Expandable Units
iPad Statistics (Browser)
Formats
300x250
728x90
Irish Times
iPhone App
11.4M Screens
189K Downloads
Android App
7.6M Screens
110K Downloads
Mobile Responsive Site
Website via iPad
Formats
320x250 standard mobile banner,
interstitial ad units (in-app),
Rich Media (Celtra or similar),
Expandable units
Sponsorships upon request
MyHome.ie
Mobile Web
5.6M Page impressions per month
240K Unique Users per month
Mobile Web Formats
320x50 mobile banner
Rich Media mobile Ads
iPhone App
6.5M Screens
182K Downloads
Android App
1.2K Screens
114K Downloads
App Formats
Interstitial Ads
Rich Media Formats
Tablet Statistics
Tablet Format
300x250
728x90
Radio Nova
iPhone App
800K Screens
185K Downloads
100K active users
Android App
200K Screens
25K Downloads
14K active users
App Formats
Interstitial Ads
Rich Media Formats
Expandable Units
200K page impressions per month
22,000 Unique Users per month
Mobile Site Formats
Standard Formats
Expandable & Rich Media Units
Personalised Radio Station
Avail of a personalised radio
station for your brand via the
Radio Nova app. Information on
this exciting innovative product
available upon request.
Rollercoaster
Formats
Mobile MPU (300x250)
Rich Media, Interstitials & Expandable
Units (via Celtra or similar)
iPad Statistics (Browser)
Formats
300x250
728x90
No flash files permitted
RSVP
Mobile Web Breakdown
Tablet/iPad Breakdown
Site Demographics
85% Female, 15% Male
45% ABC1, C2DE 52%
18 - 24 years = 16%
25 - 34 years = 35%
35-44 years= 31%
45-54 years=11%
55- 64 years- 6%
65+ years- 1%
Formats
Smartphone
320x50 Standard Mobile Banner
300x250 mobile MPU
Interstitial (created in Celtra)
iPad
728x90 & 300x250
No flash files permitted
Three
Planet 3 Mobile Site
Formats
320x50 Standard Mobile Banners
Rich Media via Celtra
Expandable Units
Planet 3 is the gateway to the world of
mobile internet and content downloads
on your Three phone. Customers can
personalise their phone with the latest
wallpapers, themes & tones.
Download pictures and video clips to
make your mobile really stand out from
the crowd. This is content for a highly
engaged audience and advertising
click through rates are consistently
strong.
Ultimate Rugby
Ultimate Rugby is the de facto rugby app in Ireland, covering all tier 1 Rugby from
Northern and Southern hemispheres, including individual player pages for over 2,500
players and 85 professional clubs.
Monthly Irish Analytics
220K Downloads
Demographics
52% of audience are regarded as
having ‘high income’
39% are regarded as having
medium income
54K users in Leinster
48K users in Munster
20K users in Connacht
30K users in Ulster
Formats Available
Rich Media Formats
Bespoke Packages available
upon request
Launched in 2000, Weddings Online has become Ireland’s most loved wedding
community. With lively forums, competitions, real weddings, daily tips and advice on
everything wedding related, the site has the entire wedding journey covered.
Mobile (website access via mobile browser- Smartphones)
Mobile (website access via tablet and iPad)
Demographics
Available Formats
93% Female audience
20 - 39 years = 90%
Strong Dublin focus
39% of users are office workers
The majority of visitors are first time
visitors (33%)
320x50 standard mobile banner
6. Premium Mobile Networks
Yappy Network Verticals
Electric Media, via its specialist mobile wing Yappy.ie, can offer bespoke mobile network
buys across the ‘crème de la crème’ of Irish mobile publishers. From a ‘Female Network
to an’ iPad Network’, we have a solution for all audiences.
Yappy ‘Female’ Network
Yappy ‘Male’ Network
Yappy ‘Business’ Network
Yappy ‘Sports’ Network
Yappy ‘iPad’ Network
Yappy ‘Interstitial’ Network
Rich Media via Celtra
Yappy has partnered with Celtra in Ireland to enable the creation of Rich
Media Units. Celtra enables scalable Rich Media mobile advertising
across the most popular mobile devices on the Yappy premium network.
Key Ad Features Include:
•
•
•
Direct Response
Social Media
Video
•
•
•
Animation
Location Services
Gaming
Celtra Example
Celtra Example

publishers` pack

Transcription

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