Digital Marketing Trends 2015 - Dundalk

About Rebecca Mahon
* Founder at SavvyBusinessGals.com
* Entrepreneur
* Public Speaker
* Marketing Consultant
* Digital Marketing Strategist
@MsRebeccaMahon
Where Can You Be Most Effective This
Year With Your Digital Marketing
#1: Content Marketing
Do You Have A
Customer Avatar?
Figuring Out Your Customer’s
Avatar/Profile?
* Name / Age / Gender
* Where Are They
Located?
* Hair Colour/Eye Colour
* Marital Status/Children
* Income
* Occupation
* Life Beliefs, Favorite
Books, Music, TV Shows,
Magazines She Reads
* Blogs She Follows
* What Conferences or
Events Does She Go
To?
* What's Her Hobbies?
* What Does She Do In
Her Free Time?
* What Are Her Guilty
Pleasures?
* What's Her Favorite
Meal?
* What Kind Of Car
Build Your Content Around
Your Customer Avatar!
Pages of Your Website

Blog Posts

Video Content

Images

Info-Graphics

Tweets

Linkedin Updates

Facebook Status

Tips & Tools For Your Content
Marketing!
Content Calendar
#2: E-Mail Marketing
E-Mail Is Definitely Not Dead
Why E-Mail Marketing?
Easy To Get Started

It's Very Inexpensive

Great ROI

Emails Can Be Personalised

Your Emails Can Contain Multimedia

Builds Relationships with Your
Consumers

You Can Measure Performance

Easy to Share

It Can Be Automated

So What Do You Need To
Take Advantage?
#1: You Need A List
#2: You Need Some Tools
#3: Mobile Marketing
Traffic Stats: Mobile V Desktop
Irish Mobile Usage
Over 1.6 Million People Now Have A
Smartphone In Ireland

96% of Irish 15 – 35 Year Olds Now Own A
Smart Phone

In Ireland There Are Now More Active Mobile
Phone Than People

1 in 2 Mobile Device Users Prefer Mobile
Over PC For Web Access

70% of mobile searches lead to an action
within an hour

41% of e-mails are opened on a mobile
device

Is Your Website Mobile
Friendly?
http://www.google.com/think/multiscreen/
#4: Social Media Marketing
Businesses Must Pay to Play
Businesses Must Pay to Play
Video Content
Social Media Tools
Social Media Tools
Social Media Tools
Social Media Tools
#5: Local SEO Marketing
Fresh Content
Know If Your Winning
Conclusion
Thank You
THANKS FOR WATCHING
THIS PRESENTATION
www.facebook.com/SavvyBusinessGals
@MsRebeccaMahon
Rebecca Mahon