RSD MOTOSHED

PRESS RELEASE
THE RSD MOTOSHED
Roland Sands Design hits Sturgis with the RSD MotoShed at the Sturgis City Park, Built for the Ride Bike
Show and 75th Anniversary Geico X Buffalo Chip X Indian custom motorcycle.
After years of tying our tent down and keeping our booth together in between hail storms and beautiful
weather, RSD is hitting the Sturgis City Park with a Heavy Weight, well stocked Display. The RSD Moto Shed
will feature the best of RSD Bikes, Parts and Apparel from Blunt Air Cleaners to Bell helmets, waxed cotton
Ringo Vests to Boss Seats, our Triple Threat intake/exhaust solution and everything in between for your bike
and body. The RSD Moto Shed is in place to take care of your riding needs and bike customization with an
onsite product installer working every day of the rally. We will be kicking off the Sturgis festivities Saturday
with the first annual Built to Ride Bike Show at the Sturgis City Park with registration starting at 11am and
the show beginning at 1pm. Products, prizes and good vibes to the winners. RSD will also be introducing a
75th anniversary Geico X Buffalo Chip X Indian custom motorcycle Sunday night at the Buffalo Chip. Go to
www.rolandsands.com for more details.
RSD Moto Shed Location:
Sturgis City Park
599 Lazelle St.
Sturgis, SD 57785
Open 9am – 10pm - Thur. July 30 through Sat Aug 8
Also, see attached Special invitation for Media and Industry friends Saturday at Noon for The RSD MotoShed
Press Launch!
For more information on Sturgis City Park visit www.sturgiscitypark.com
WWW.ROLANDSANDS.COM 10571 Los Alamitos Blvd. / Los Alamitos / CA / 90720 / P: 562.493.5297 / F: 562.594.9506
THE RSD STORY
Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike
building and design. Our inspiration comes from a high performance background that blends the love of two wheels
with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road
racers, off-road, dirt track, super Moto and custom bike builders and riders. It is this diversity that allows us to
work with the best in the industry on a variety of projects. Our clients include Ducati, Dunlop, Harley-Davidson,
Panasonic, Performance Machine, Piaggio, Polaris, Toyota, Triumph, Yamaha, Vance & Hines and many others.
ROLAND SANDS
Roland Sands is from Long Beach, California. His diverse upbringing encompasses just about every aspect of the
motorcycle industry. His first motorcycle was an RM50 dirt bike given to him on his 5th birthday, on which, after just
minutes of riding, he broke a bone… but fell in love with it anyway. His love of speed on two wheels took him to the
professional racing ranks for 10years. He set multiple track records around the world and was the 1998 American
Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing
leathers for a hammer, pencil and computer designing and began building motorcycles and custom motorcycle
products. In 2005, he founded Roland Sands Design. Sands’ designs are a mixture of sport bike and chopper
influences and he has played a pivotal role in popularizing high performance custom bikes. Roland and his designs
(motorcycles and products) have earned many accolades throughout the years, including three V-Twin Wheel
Design of the year awards; V-Twin Control Design; Chip Foose Design of Excellence Award in Sturgis; 2nd, 3rdand
4th place in the Modified Harley class at the World Championship of Custom Bike Building; V-Twin Trendsetter of
the Year award; Biker Build Off Champion on the Discovery Channel; Biker Build Off Rookie of the year and the
2Wheel Tuner Brappy Award. Roland and the RSD fleet of custom motorcycles have been featured in more than
500 magazine articles worldwide, on more than 100 magazines covers. He attends most American motorcycle
rallies and events year round, as well as multiple International shows. Sands has also starred in a variety of TV
shows including Nitro Circus, Chopper Nation, Biker Build Off, Thunder and many others.
WWW.ROLANDSANDS.COM 10571 Los Alamitos Blvd. / Los Alamitos / CA / 90720 / P: 562.493.5297 / F: 562.594.9506