launching spring 2015

L AU NCHI NG SPR I NG 2015
AVAUNT MAGAZINE
Travel, Adventure, Style, Nature, Culture
A biannual adventure and innovation magazine
for the international luxury market.
Launching Spring 2015.
From the team that brought you Port Magazine
together with polar explorer Ben Saunders.
Issue 1
Winter 2014
Title of something
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by Martin Amis
Title of something
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by Martin Amis
Travel - Adventure - Science - Nature - Culture
Title of something
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by Martin Amis
Title of something
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by Martin Amis
Title of something
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by Martin Amis
Issue 1 Winter 2014
AVA U N T
THE IDEA
Dedicated to sharing accounts of adventure, innovation,
style and discovery – and of the people that visit, contemplate,
document and inhabit the outer edges of our world in culture,
fashion, as well as on mountains and in the oceans, Avaunt
will offer discerning portrayals of extraordinary people with
incisive and unconventional insights, whilst uncovering the
undeniable synergy between fashion brands with heritage and
adventure stories.
Avaunt will be an inspirational, beautifully produced biannual
title that references early National Geographic and Twen and
more recent titles such as Vogue Homme and The New York
Times Magazine.
Featuring an extremely high caliber of editorial and
photographic contributors, with a large dedicated fashionwell, Avaunt will be unlike anything on the market right now,
appealing to people interested not only in adventure and style,
but the greater world around them.
EDITORIAL OVERVIEW
Avaunt will illuminate the nature of adventure and style through a broad editorial filter.
Sample articles include:
• Real explorers in styled fashion shoots
• Fire Tornadoes, a photo essay by Brigette Lacombe
• Luxury still-life clothing shoot
• Walking under Manhattan by Jonathan Franzen
• The Science of Sound by David Byrne
• Voyage under the Poles; first pictures of our unseen worlds
THE AVAUNT TEAM
Dan Crowe
Editor-in-Chief and Co-Publisher
Ben Saunders
Editor and Co-Publisher
Matt Willey
Creative Director and Co-Publisher
Emily Bell
Deputy Editor
Also joining the Avaunt team:
P O RT
Contributing Editors
Robert Macfarlane
Marcus du Sautoy
Alex Bellos
Betty Wood
Jolyon Webber
Alex Vadukul
THE MAGAZINE FOR MEN
WINTER 2012
8
WILL FERRELL / FAUSTO COPPI / GLENN GOULD / ALIKI VOUGIOUKLAKI
ROBERT MACFARLANE / PATRICK NEATE / BEN MARCUS / BEN HAMMERSLEY
Fashion Features Director
David Hellqvist
W IL L F E R R E L L
Design Director
Alex Hunting
BY JON K E L LY
FAUS TO COPPI / A L I K I VOUGIOU K L A K I / ROBE RT M ACFA R L A N E / PAT R ICK N E AT E / BE N M A RCUS
SK ETCH I NG T H E N E W YOR K T I M E S / LON D ON ’ S ICON IC BA R BIC A N E S TAT E / A F R IC A’ S F I NA NCI A L P OT E N T I A L
PAT HO G E NS CL OSE-U P / W I N T E R FA SH ION A N D S T Y L E
£5.00 USD $13.99
Ben Saunders is third in history
to ski solo to the North Pole,
holds the record for the longest
solo Arctic journey by a Brit and
most recently has completed
the longest human-powered
polar expedition in history. A
remarkable 1,795 mile journey on
foot from the coast of Antarctica
to the South Pole and back
retracing for the first time in full
Captain Scott’s ill-fated Terra
Nova route.
Ben is a global brand ambassador
for Land Rover and an acclaimed
public speaker, described by the
TED conference as “a master
storyteller”. As a writer he has
contributed to the Lonely Planet
Guide to The Middle of Nowhere
and Worldchanging: A User’s
Guide for the 21st Century.
Visit website
Watch Ben’s TED talks
Dan Crowe is an award-winning
magazine and book editor.
Having worked on several highend launch titles over the last
ten years, including AnOther
Magazine, Carlos for Virgin
and Zembla (which won an
ADC magazine award), Crowe
oversaw the editorial vision
for the relaunch of the Four
Seasons Magazine, and is now
co-publisher and editor-in-chief
of Port, finalist last year alongside
TIME for SPD Magazine of
the Year.
In addition to editing magazines,
Crowe edited two of Rizzoli New
York’s biggest selling anthologies:
How I Write: The Secret Lives of
Authors and Writers on The Edge.
He is currently currently editing a
book for Granta.
Visit website
Matt Willey is a designer who has
worked on numerous magazines,
including The New York Times
Magazine, which he helped
redesign in 2011. In 2013 he
redesigned the Four Seasons
Magazine, the RIBA Journal and
The Independent newspaper.
Honours for his work include
two Premier Awards from
the International Society of
Typographic Designers, Silver
Awards from the Society of
Publications Designers and The
Art Directors Club, a Platinum
Award from Graphis as well as
recognition from D&AD, The
Design Week Awards, The Type
Directors Club, and AIGA.
He is also senior editor and
co-publisher of Port.
Visit website
Emily Bell is the first girl to kayak
the length of Britain. She spent
4 1/2 months kayaking the coast
of Britain, from England and
Wales across to Ireland and back
to Scotland, through storms,
darkness and bitter cold. Before
stepping in her kayak at Lands
End, she had a self-confessed
water phobia and had never
kayaked before, let alone in
the ocean.
In 2012, she stand-up paddle
boarded 1001 miles down the
Lower Missouri having never
stand-up paddle boarded before.
She spent 60 days sleeping on the
banks of the river.
She was managing editor at Pomp
Magazine until 2013. And is now
editor of the Merrell Outdoors
blog in the UK.
Visit website
Photography Director
Rebecca McClelland
Podcast Editor
Barney Rowntree
Production Director
Nick Rainsford
Watch Editor
Alex Doak
Distribution Director
Stuart White
THE AVAUNT TEAM
Frédéric Lagrange
Avaunt Staff Photographer
Frédéric Lagrange is one of the most
sought after travel photographers in the
world, whose work has featured in numerous
ad campaigns and magazines such as Louis
Vuitton, Harper's Bazaar UK, The New
Yorker, Condé Nast Traveller and Vanity
Fair.
Frédéric has been the recipient of many
photography awards and his work is featured
in The American Photography Annual
(2008), The Society of Publication Designers
Annual (2003 and 2008) and the PDN
Photography Annual (2008). He is one of
only 30 photographers worldwide sponsored
by Kodak.
He lives in New York.
Visit website
AVAUNT CONTENT: OUTSIDE GEAR
Along with the most respected photographers in
the world, Avaunt will zoom in and showcase behind
the scenes adventure kit and the most desirable and
advanced new technologies.
AVAUNT CONTENT: LUXURY
In addition to adventure gear, Avaunt will celebrate
the brands and products that are as luxurious as they
are pragmatic.
AVAUNT CONTENT: STYLE
Real adventurers wearing new season ranges, from
evening suits to extreme weather coats, will be styled
and photo shot by an internationally respected team
of editors, photographers and stylists.
AVAUNT CONTENT
Our planet’s mountain ranges, oceans, deserts, jungles and
poles have inspired some of our richest literature and our
most breathtaking photography. Avaunt will document our
desire to explore the unknown and the ways in which travel
and adventure have always stirred the human soul.
AVAUNT CONTENT
AVAUNT CONTENT
AVAUNT ANNUAL EVENT:
EXPERIENCE ADVENTURE
October 2015 will see the launch of Avaunt Events.
The exciting two-day event will bring together all
that is exciting and challenging in the magazine and
brings its content to life. Not just a simple sit down
series of lectures, it will feature a mixture of key-note
speeches by iconic men and women, plus events with
a more hands on approach, from extraordinary food
and drink experiences to next generation science
experiences that will blow your mind.
The events will take place in the Royal Geographic
Society and The Royal Institute on the 6th and 7th
October 2015.
THE AVAUNT BRAND
Avaunt will communicate
directly with the growing
adventure lifestyle market
with apps, sponsored events,
lectures and podcasts, and
will be seeking sponsorship
for an annual Avaunt
summit, a ticket-based event
with inspirational speakers
and exhibits. We will also
be looking to co-produce
limited edition apparel
lines with boutique clothing
brands, to maximise profit
and creative control.
READER PROFILE*
The Avaunt reader will be mostly male, aged 30+
and working in professional careers. They use
their free time to take part in adventure activities
such as Ironman, Marathon des Sables, selforganised mountaineering and long-distance cycle
journeys. They'll be well educated, well traveled
and savvy about adventure brands and adventure
content in general. They'll be looking for stories
and photography beyond the average adventure
editorial that has now become mainstream. They are
interested in exploration and science and the world
at large, but also fashion, taking pride in how they
look and what they buy. In other words, they are a
discerning audience who demand more.
They enjoy buying expensive kit (the bikes, the
clothes, the gadgets) and are highly motivated. They
are individuals who once subscribed to National
Geographic and Wonderlust, but need something
more intelligent, stylish and authentic.
• Taken from an independent Avaunt survey, October 2013
Details:
Male Female 82%
18%
18-24 25-49 49+ 13%
58%
29%
HHI:
£65,000+ £100,000+ £150,000+ 33%
55%
12%
Home Owners 88%
AB Demographic 73%
Education:
Higher Education degree Postgraduate degree Are interested in adventure and history Are interested in art and literature Are interested in fashion Are interested in science Are bored of the current men’s adventure market Spend more than £4,000 on clothes per year 81%
22%
96%
86%
91%
71%
79%
74%
DISTRIBUTION + LAUNCH
Avaunt will be distributed internationally via Comag,
one of the most dynamic marketing and distribution
companies in the world. Available and promoted in
major aviation hubs and global cities, it will be a highly
visible launch.
• Ongoing talks are talking place with a major retail
brand to distribute Avaunt exclusively in their
global stores.
• Major launch event in London, with some of the
most respected adventure and style bloggers in the
world present.
• Avaunt will be working with a respected public
relations company for the launch.
• Radio, print and digital coverage regarding
launch assured.
• ‘Big hit’ promotions to be booked in print, digital
and press to announce launch.
RATE CARD
IFC Gatefold
OBC 1st DSP 2nd DPS ROM DPS Premium single page ROM single page Advertorials / Gatefolds /
Specials / Online / Events CONTACT
£18,700
£22,400
£14,000
£11,000
£10,000
£8,500
£6,000
£4,000
POA
All rates are gross before agency commission.
Rates are effective with the Spring 2015 issue.
100% of the agreed advertising rate will be
payable to Avaunt Publishing for any cancellations
made after the cancellation period. All advertising
cancellations must be made in writing.
Editorial: dan@avauntmagazine.com
Advertising, sponsorship & events:
info@avauntmagazine.com
AVAUNT
43 - 44 Hoxton Square
London
N1 6PB
+44(0) 20 31193077
www.avauntmagazine.com