Healthy Weight Commitment Foundation

Healthy Weight
Commitment Foundation
Our Program
Together Counts™
• We encourage families to eat meals together around a table
• We energize communities to get active together
• We provide parents, teachers, and school nurses the resources they
need – through Energy Balance 101 – to teach children the importance
of an active healthy lifestyle at home, at school and anywhere in
between
• We know we’re making a difference in the obesity crisis because of the
high level of engagement and growing global appeal of the Together
Counts program
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By the Numbers
• 869,000,000 cumulative consumer reach by Together Counts™ brand*
• 14M US students engaged in the curriculum reaching ½ of the US Pre-K-5th student
population
• 1,970,000 total unique website visits
• Facebook Fans: 180,000
• Reaching 1.7M Girl Scouts, 2.5M Boy Scouts and 4.3M
PTA Members engaged
• $450,000 in prizing awarded--535% increase in sweepstake entries 2010-2013
• 260 active corporate and nonprofit members
• *Includes impressions for Together Counts Australia
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TogetherCounts.com
• Together Counts™ Program Home:
this is our program portal
•
Designed for families,
teachers,
and health professionals
•
Access our free resources, check out
most popular lessons, videos, and
grant or promotional programs
•
Engage with us on social
media
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Spanish TogetherCounts.com
• Neutral Spanish translation of core
resources
• Home Page, At School, At Home,
Community, Win for Your School, Girl
Scouts
• Entire site of EB101 curriculum
• K-2 and 3-5 lesson plans and extensions
• NEW Pre-K Preview
• Family Resources
Now live!
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@ Home Resources
• Connecting families to resources
for use at home that complement
in-school resources
• Blog
• Tips & articles
• Grant opportunities
• Gateway page to access after
school resources:
• Enrichment Zone
• Healthy Habits
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Enrichment Zone
• Together Counts "Enrichment
Zone” is our Energy Balance 101
programming for parent volunteers
• Ideal for after school, clubs, or
other non-school opportunities for
instruction and activities about a
more active, healthy lifestyle
• Activity Basket
• Recipe Basket
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@ School Resources
• Gateway to our K-5 Energy Balance
101 curriculum hub--the backbone of
our program content
• "Instant Expert" -- an overview
designed to optimize teaching
strategies presented in each lesson,
community and family extensions.
• All lessons are cross-curricular and
national standards aligned
• View lesson-level correlations at the
end of each lesson under "Standards
Connections.”
• From School-to-Home connects
families with what kids are learning in
the classroom
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Curriculum Based on Research:
Energy Balance 4 Kids
Evidenced based research in Richmond, CA with UC Berkeley, the Academy of
Nutrition & Dietetics and Playworks
• Curriculum and Registered Dietitian coaches for nutrition intervention.
• Physical activity intervention via organized recess.
• 4 intervention schools & 3 control schools
• Demographics
700 students
Intervention Schools:
9% African American, 56% Hispanic, 14% other, 15% mixed, 7% Caucasian
Control Schools:
• 12% African American, 47% Hispanic, 7% Caucasian, 20% other, 14% mixed
Research to be published in early 2014
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Energy Balance for Pre-K
•
Goal: To help establish a foundation for healthy, active
lifestyles during children’s formative years
•
Two thematic units: Me and My Choices and Give it a
Try!
•
10 days of grab-and-go activities
• Teach individually or as a larger unit
• Flexible design works in tandem with existing curriculum
• Includes Energy at Home activities
• English and Spanish
•
Key Partner Alignment
•
Aligned to the National Association for the Education of
Young Children (NAEYC) standards
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Activate Membership Engagement
• Post Together Counts banner ads
• Add the Together Counts tab to your brand
Facebook communities
• Promote the Together Counts program to your
fans/followers in social media and retweet relevant
messages from @togethercounts
• Offer internal experts as contributors for the blog
• Share posts from Together Counts’ blog on
corporate/brand blogs
• Collaborate on multimedia content to promote your
organization’s engagement with HWCF and
Together Counts
• Share events, programs, and activities relevant to
the Together Counts program for content
opportunities in social media and the Energy
Balance Shopping Mall
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Promoting Our Partners’
Efforts
Social Media Engagement
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Together Counts™ Program Resources
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Corporate Examples
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Retailer Examples
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Retailer Examples
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Addendum:
Program Performance
2012 Find Your Balance Challenge
Grand Prize Winner Profile
4th and 5th Grade Students at Myrtle Beach Intermediate
Myrtle Beach, SC
Mentor: Principal
• Goal: To increase student exercise minutes from 120 to 480 and eat fruits and
vegetables at every snack time for one week.
• Action Plan: Advertised and interviewed for leadership roles to become part of the
Healthy Challenge Team. Used EB 101 lessons to understand energy balance and
assess school needs. Surveyed students to determine what goals will be; brainstormed
strategies to help meet the goals. Wrote letters to local businesses to get fruit and
vegetable donations. Developed a “physical activity homework menu” for students to
pick from. Created a video for the students and parents to be posted on the school web
page explaining the program. Collected and shared data with school community.
Entirely student led.
• Long-Term: Make the Healthy Challenge Team permanent with the goal of doing this or
a similar challenge at least once per quarter and finding additional ways to get families
and the school community involved.
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2012 Healthy Playground Makeover Sweepstakes
Winner Event: Dupont Elementary, Title I Winner
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Incentives Driving Change:
The Students Who Benefit
• Find Your Balance Challenge Winner 2012:
Myrtle Beach International
• Title 1 school
• 66% of students eligible for free or reduced price lunch
• Demographics
– 33% Caucasian
– 33% African American
– 33% other cultures, predominantly Hispanic & Russian
• Find Your Balance Challenge Winner 2013:
William E. Russell Elementary
• Title 1 school
• 100% participation in free and reduced price lunch
• Demographics
– 58.5% Hispanic
– 25.5% African American
– 10.8% Asian
– 2.2% Caucasian
– 3% Multi-Racial
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2012-2013 Prize Winners
• Classical Magnet
School
• Richardson, TX
• Seaford Manor Elementary
School Seaford, NY
• $30,000 & New Playground
• Velasco Elementary
School Freeport, TX
• $10,000 Gold Award
Grand Prize Winner: Healthy
Winner: HUSSC
Winner: HUSSC
Playground Makeover
Sweepstakes
Sweepstakes
Sweepstakes
• $5,000 Silver Award
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2012-2013 Prize Winners
• William E. Russell
Elementary Dorchester,
MA
• $30,000 Grand Prize: Find
Your Balance Challenge
• Thornton Creek Elementary • Central Elementary School
School Novi, MI
• $5,000 Third Prize: Find
Your Balance Challenge
• Seagoville, TX
• $10,000 Second Prize:
Find Your Balance
Challenge
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In Summary
260 member organizations—from Girl Scouts to the National PTA
to the 100 Black Men of America and dozens more—support
Together Counts™ and our approach of achieving an active,
healthy lifestyle through energy balance.
We invite you to explore ways we can leverage our deep, mediarich resources—lessons, videos, widgets, articles, tips & blogs—
in development of a partnership program complementing your
existing health and wellness programming.
Our resources are all absolutely free to use and all available for
download at:
www.TogetherCounts.com
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Contact
For More Information Please Contact:
Susan Ralston 202-309-1516 or
Sralston@healthyweightcommit.org
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