media kit - Gay Welcome

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METROSOURCE
2014
MEDIA KIT
POINT OF VIEW
CELEBRATING 25 YEARS AS THE
ELEGANT CHOICE TO SPEAK TO
GAY AND LESBIAN CONSUMERS
Metrosource magazine is the go-to publication for the gay community.
Each issue celebrates the best of popular culture from a unique point of
view that reflects the interests of our gay and lesbian readers. Metrosource has a national circulation of 125,000 copies per issue, comprised
of our three editions: national, NY and LA.
We explore entertainment, fashion, interior design, travel, health and
fitness, gadgets and technology, entertaining and much more. It is no
wonder that some of the world’s most intriguing celebrities grace our
covers! This year, we have also designated a special issue to celebrate
our silver anniversary.
This editorial content also appears on our tablet edition — downloadable for iPhone, iPad, Android and Kindle — and on our popular website,
Metrosource.com, which readers visit daily to view exclusive web
content and use our searchable directory of gay-friendly businesses. They
also interact with us through our robust social media presence.
Over our lifetime, we have continued to maintain the highest standards
and our publication has been free of both sexually explicit advertising
and editorial — making Metrosource a publication in which major national advertisers are proud to run.
Our readers are ideal consumers, interested in maintaining a cuttingedge lifestyle and look to Metrosource to recommend the brands that
stand by our community. Metrosource’s major markets include New
York, Los Angeles, Boston, Washington D.C., San Francisco, Miami, Ft.
Lauderdale, Chicago, Dallas and Houston.
If you are considering reaching out to the gay community or simply want
to attract an audience of affluent professionals, you could not find a
better place than the glossy pages of Metrosource magazine and the
interactive pages of Metrosource.com. Join our family today!
Metrosource is audited by AAM/ABC.
METROSOURCE
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METROSOURCE
ABOUT OUR THREE EDITIONS
Metrosource Magazine offers three print editions (in addition to our online
presence): the NY edition, the LA edition and the National edition, which is
distributed outside of NY & LA.
Approx. the first 64 pages of all three editions are considered full circulation
with common advertising and editorial.
For the NY and LA regional editions, content immediately follows the National
section of the magazine,
2014 Ratebase Guarantee
Full Circulation: 125,000
NY Edition:
60,000
LA Edition
50,000
Metrosource is an ABC Audited Publication
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CELEBRATE
THE 25th ANNIVERSARY OF
JOIN THE PARTY!
Metrosource hit stands as a trailblazer: the first lifestyle publication for the gay and
lesbian community that was neither sexually-explicit nor political. Now, we invite you to
join us in celebrating 25 years of breaking barriers and serving our community!
Take part in this unique opportunity to put your brand in front of thousands of affluent,
active and educated Metrosource readers with a sponsorship of our anniversary party.
Here are the details: When: Thurday, November 13, 2014
Where: Maritime Hotel, NYC
Duration: 7:00pm – 11:00pm
Anticipated Attendance: 400 people
Event and Website Benefits:
Exposure over three separate issues of Metrosource:
>Y
our logo on our custom-designed table tents and decorations.
>Y
our logo on our in book advertisement to run in the
October/November 2014 issue announcing our 20th anniversary
and thanking our sponsors.
>Y
our logo at the event page on metrosource.com.
>Y
our logo on our custom-designed posters.
>Y
our logo on our e-mail blast which gets sent to Metrosource’s
exclusive mailing list.
> P roduct distribution at event.
>A
dvertisement in the December 2014/January 2015
issue/premium placement.
>A
photo of your brand image included in the Metrosource inbook party re-cap in our February/March 2015 issue.
>Y
our logo included on the Metrosource anniversary party e-vite.
The opportunity to become a sponsor of this exclusive engagement is limited
Call your Metrosource representative for more details or to confirm your participation:
(212) 691-5127
FEATURES AND BENEFITS
OF ADVERTISING IN METROSOURCE
FEATURES BENEFITS
METROSOURCE
#1 Gay and Lesbian National
Magazine Circulation on Both Coasts
• Metrosource has greater east-coast and
west-coast advertiser exposure than its
competitors.
Unparalled New York City and
Los Angeles Directories
• Our high-end, well-responded-to directory
means you’re in good company.
• Readers seek out the latest copy of
Metrosource for the directory, creating
reader loyalty.
Sophisticated, Upscale Editorial,
Free of Sexually Explicit Content
• Attracts consumers in management roles
and high-profile positions.
• Attracts affluent consumers with a median
HHI of $99,800.
• Provides a professional environment that
national and local advertisers can feel
comfortable with.
Longest Shelf-Life in the Industry
• Each issue is out for 8 weeks, but kept by
readers and used over and over again for
resources.
• Advertisers receive the best value when
they choose Metrosource.
• Advertisers do not need to concern themselves with renewals week after week.
• A six-time advertising buy will ensure that
the advertising message is saturating the
gay community for an entire year.
• Metrosource readers are exposed to an
advertiser’s message four weeks longer
than monthly competitors, seven weeks
longer than weekly competitors, and more
than three weeks longer than bi-weeklies.
Gay & Lesbian Target Market
Targeted, Controlled Distribution
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• Audience has been proven to be brandloyal and patronizes companies that support the gay community.
• Metrosource ensures that our print edition
gets into the right hands through controlled distribution in gay-friendly retailers,
businesses, community organizations,
fundraisers and events.
• Metrosource ensures that the controlled
circulation is distributed in locations where
the magazine is in demand.
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METROSOURCE AT A GLANCE
METROSOURCE
DEMOGRAPHICS AND READER HABITS
Metrosource readers are active, affluent and educated adults. By utilizing Metrosource as your advertising vehicle, you will ensure that your message has
reached the targeted, loyal consumer, who appreciates your support of the
gay community.
GENDER
ACTIVITIES
Male89%
Female
11%
AGE
Median Age
Under 21
21-24
25-34
35-44
45-54
40.8
1.0%
4.6%
24.0%
37.5%
22.0%
College or beyond
Postgraduate Degree
Median HHI
Mean HHI
$75k +
$100k +
$200k +
77.7%
36.3%
$99,800
$145,100
62.9%
49.8%
18.5%
Plan to travel on vacation
in next 12 months
93.4%
Traveled outside the U.S.
in last 3 years
69%
CREDIT CARDS
Own an AmEx/Visa/MC/
Discover
Employed Full Time
Professional/Managerial
77.9%
64.6%
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93.6%
BUYING TREND
METROSOURCE
76.3%
TRAVEL
EMPLOYMENT
Read 3-4 of last 4 issues
Made a purchase as a result
of advertising seen in
Metrosource
62.4%
INCOME
Dine Out/Entertain Guests
3+ times/month
84.8%
LOYALTY
EDUCATION
Exercise Regularly (2x/wk)
in last 12 months
82.5%
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Made a purchase via phone/internet/mail in last 12 months 93.5%
Source: 2005 MRI Insert Study of
Metrosource Print Editions
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METROSOURCE
2014 EDITORIAL CALENDAR
IN EVERY ISSUE
METROSCOPE - It’s the scintillating collection of pop culture updates that opens each issue
of Metrosource: events to attend, websites to surf, decor worth shopping for and much more!
CELEBRITIES - Famous friends grace our pages with news about their buzzworthy projects.
COLUMNISTS - Wonderful writers tackle each issue’s theme with wit and wisdom.
REVIEWS - We offer our unique take on what’s going on in television, music, film and books.
METRONOW - Exclusive content from metrosource.com and online reader feedback.
TRAVEL - We ask: Where in the world is worth visiting and how do you get there in style?
HEALTH - Advice from health and fitness experts for everyone striving to achieve wellness.
AUTO - Our unique take on the car world, from trends to styles to favortie celebrity wheels.
TECH - The coolest gadgets and extraordinary ways technology is improving our lives.
ISSUE BY ISSUE
FEBRUARY/MARCH: THE LOVE ISSUE
Baby, it’s cold outside, but we’ve got our very first “Love Issue” to keep readers warm! Featuring celebrities weighing in on the art of romance, extra-special salutes to gay marriage and
sensual ways to celebrate Valentine’s Day — what’s not to love?
APRIL/MAY THE TRAVEL ISSUE
With summer just around the corner, it’s the perfect time of year to help our readers pack their
bags and head out on a gay-friendly vacation they’ll never forget — whether they’re looking
for a peaceful paradise, a bustling metropolis or a once-in-a-lifetime adventure.
JUNE/JULY: THE PRIDE ISSUE
There’s no better time of year to reach out gay and lesbian readers than our annual guide to
Gay Pride, as we join with tens of millions of people across the country to celebrate our culture,
our community and our continuing progress toward equality.
AUGUST/SEPTEMBER: THE DESIGN ISSUE
Metrosource readers appreciate excellent design and look forward to our look at fall fashions,
intriguing interiors and how design permeates our world. We also look at how the corporate
world relates to our community in our annual feature on “Companies that Care.”
OCTOBER/NOVEMBER: THE INDULGENCE ISSUE
We focus on the finer things: fantastic food and wine, throwing fabulous fetes, ultimate pampering and our special Tech Preview, scoping out the latest, greatest tech and gadets in advance
of the holiday gift season. Plus, we plan for Halloween and talk turkey about Thanksgiving.
DECEMBER/JANUARY: THE 25th ANNIVERSARY ISSUE
Metrosource celebrates our silver anniversary in style with a special look at 25 years of bringing
our community the best of everything. Plus, we’ll have fascinating personalities in our annual
list of “People We Love,” go shopping for presents in our holiday gift guide and even save a
special treat for our furriest friends in an extra-special section for animal lovers: “Petrosource.”
METROSOURCE
2014 PUBLICATION CALENDAR
ISSUE
AD RESERVATION
MATERIALS DUE
ON SALE
Feb/Mar ‘14
12/11/13
12/16/13
1/06/14
Apr/May ‘14
2/12/14
2/18/14
3/10/14
June/July ‘14
4/23/14
4/29/14
5/19/14
Aug/Sep ‘14
6/17/14
6/23/14
7/14/14
Oct/Nov ‘14
8/13/14
8/19/14
9/09/14
Dec ‘14/Jan ‘15
10/15/14
10/21/14
11/10/14
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METROSOURCE
FAMILY OF ADVERTISERS
THE LEADING EDGE
NATIONAL BRANDS
AT&T
Best Friends Animal Society
Disney
ETB Fitness
EMI Records
Free My Paws
Gillette
Hershey’s
Macy’s
Netflix
New Line Home Entertainment
Panasonic
Paramount Home Video
Patina Restaurant Group
RJR
Rogaine
Santa Fe Natural Tobacco
Showtime Entertainment
Swanson
Tylenol PM
Victorinox/Swiss Army
VPI Pet Insurance
PHARMACEUTICAL
Abbott Laboratories
Agouron Pharmaceuticals
Boehringer Ingelheim
Bristol-Myers Squibb
Gilead Sciences
GlaxoSmithKline
Janssen Therapeutics
Johnson & Johnson
Merck
Oraquick
Ortho Biotech
EMD Serono
AUTOMOTIVE
Bridgestone
Dodge
Fiat
Lexus
Toyota
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FINANCIAL
American Express
Esurance
HSBC
Morgan Stanley
Progressive Insurance
Wells Fargo
SPIRITS/BEER/WINE
Absolut Vodka
Belvedere
Bonterra Wine
Budweiser
E & J Gallo Wines
Finlandia
Grey Goose
Ketel One
Pisco Porton
Stolichnaya
TRAVEL
American Airlines
Amtrak
Baltimore
Caesar’s Resorts
Delta
French Government Tourist Office
Hotel Renew by Aston
Key West
Las Vegas Convention and Visitor’s Bureau
MGM
Palace Resorts
Philadelphia Tourism
Preferred Hotel Group
Radisson
Sunset Marquis
Tourisme Montreal
TourSpain
Travelocity
W Hotels
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METROSOURCE
GENERAL RATES 2014
1X
2X
3X
4X
5X
6X
SECOND
17,000
16,500
16,000
15,500
15,000
14,500
THIRD
16,000
15,500
15,000
14,600
14,100
13,700
FOURTH
19,000
18,400
17,800
17,300
16,800
16,300
FULL PAGE
15,000
14,500
14,100
13,700
13,300
12,500
TWO THIRDS
12,000
11,600
11,300
10,900
10,600
10,300
ONE HALF
10,000
9,700
9,400
9,100
8,900
8,600
ONE THIRD
9,000
8,700
8,400
8,200
8,000
7,800
12,000
11,600
11,300
11,000
10,600
10,300
FREQUENCY
COVERS
FOUR COLOR
BLACK & WHITE
FULL PAGE
All editions: Ratebase 125,000
All rates above are gross to recognized advertising agencies.
Add 10% for bleed.
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METROSOURCE
AD SIZES
DISPLAY ADVERTISEMENTS [4-COLOR]
FULL PAGE
PAGE TRIM: 8” (w) x 10.5” (h)
FULL PAGE WITH BLEED: 8.25” (w) x 10.75” (h)
FULL PAGE NO BLEED: 7.75” (w) x 10.25” (h)
LIVE AREA (safe for type): 7.5” (w) x 9.5” (h)
– keep type 1/2” from trim on all sides.
TWO-THIRDS PAGE
VERTICAL: 4.75” (w) x 9.625” (h)
HALF PAGE
VERTICAL: 4.75” (w) x 7.25” (h)
HORIZONTAL: 7.25” (w) x 4.75” (h)
ONE-THIRD PAGE
VERTICAL: 2.25” (w) x 9.625” (h)
SQUARE: 4.75” (w) x 4.75” (h)
ONE-QUARTER PAGE
VERTICAL: 2.25” (w) x 7.25” (h)
HORIZONTAL: 7.25” (w) x 2.25” (h)
Ads received that are incorrectly sized will not be accepted by the art department.
In other words, do not submit a 2.5” x 2.5”ad floating on a page that is 8.5” x 11”
Full page ads that bleed must include trim lines set to 8” wide x 10.5” high and
should bleed 1/4” in each direction.
If you have any questions about what size your ad should be contact your account
manager. Refer to the AD SPECIFICATIONS sheet for all other requirements.
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METROSOURCE
AD SPECIFICATIONS
ACCEPTED FILE FORMATS
We can accept only PDFs and TIFFs.
SUBMITTING YOUR AD AS A PDF
PDFs allow for the highest quality printing of your ad and are preferred over a TIFF. When submitting a PDF, you must follow these guidelines or the ad will fail our preflight check and be sent back to you for correction:
•A
ll transparencies must be flattened.
In Acrobat Professional, use Tools > Print Production > Transparency Flattening;
In Illustrator, use Object > Flatten Transparency.
• All fonts must be embedded or converted to outlines.
• All images must be CMYK (for 4-color ads) or GRAYSCALE
(for black & white ads).
• All images must be 300 dpi. Do NOT resample image in Photoshop if resizing file from an original resolution lower than 300 dpi.
• The PDF size must match the ad size exactly.
(In other words, do not submit a 2.5” x 2.5” ad floating on a page that is
8.5” x 11” Full page ads that bleed must include trim lines set to 8”
wide x 10.5” high and should bleed 1/4” in each direction.)
SUBMITTING YOUR AD AS A TIFF
We will accept a TIFF only if you are unable to provide a PDF made according to the
guidelines above. When submitting a TIFF, you must follow these guidelines or the ad
will not print properly.
• File must be flattened (no layers).
• All images must be CMYK (for 4-color ads) or GRAYSCALE (for black & white ads).
• All images must be 300 dpi. Do NOT resample image in Photoshop if resizing file from an original resolution lower than 300 dpi.
• The TIFF size must match the ad size exactly. (In other words, do not submit a 2.5” x 2.5” ad floating on a page that is 8.5” x 11” Full page ads that bleed must include trim lines set to 8” wide x 10.5” high and should bleed 1/4”
in each direction.)
SENDING US YOUR AD
1.) CD-ROM – Send to:Production Coordinator
Metrosource Publishing
137 West 19th Street, 2nd Floor
New York, NY 10011
2.) E-MAIL – Send to:production@metrosource.com
(Stuff file if over 2 MB.)
METROSOURCE
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