Interiørmagasinet

interiør
M AGAS IN ET
Media Information 2013
interiør
M AGAS IN ET
– a Norwegian magazine with an international touch
“Magazine-time is exclusive time.
Magazines are rarely used together with other
media – advertisements and the editoral both
captivate the reader’s full attention.”
Editorial profile
InteriørMagasinet is a Norwegian lifestyle
magazine with an international touch, focused on home and interior decorating. The
magazine’s high class profile is maintained
by the use of elegant pictures, clean layout
and exquisite paper quality. With our readers’ high expectations in mind, we use only
the best journalists and photographers available. This has made us the market leader in
our segment.
Our features are deeply rooted in the Norwegian, but we also seek inspiration abroad.
The content covers a wide range of topics,
covering homes and holiday houses, architecture and design, furniture and textiles, as
well as showcasing inspirational ideas and
international trends. In addition, every issue
has articles with seasonal recipes and travel
features from exotic and exciting destinations.
Core reader/target audience
InteriørMagasinet’s readers are highly educated, with purchasing power and a well developed sense of quality. Our readers have
an income higher than the average annual
household, and every third reader have an
annual household income above NOK 800
000 (approximately 96 000 euros) per year.
They are modern, urban, and take an active
interest in culture and society. They demand
high quality of brands and products, and often pay extra for it. They travel extensively
and often treat themselves to everyday luxury. Most of them live in villas, and many also
have summer houses and winter cottages.
As an advertiser in InteriørMagasinet, you
reach the trendsetters and first adapters.
Half of our readership are trendsetters in
interior design, furnishing and architecture,
often in a professional capacity, such as architects, interior architects, decorators, consultants, and stylists.
Market position
Even though several magazines have been
launched in our segment in the past five
years, InteriørMagasinet has kept its position
in the market.
We attract advertisers who care as much
about quality as our readers, which helps us
further enhance our position in the market.
InteriørMagasinet is the most sold interiormagazine through Interpress, and is distributed in leading furniture and interior decorating stores, as well as through the major
magazine outlets in Norway, including the
leading chains of news stands, convenience
stores, gas stations and supermarkets. Outside of Norway, InteriørMagasinet is distributed through Interpress in Sweden and
Denmark.
Prices and technical specifications
Format Width x Height Price (NOK)
1/1 page 193 x 263 mm 45 000,1/1 page bleed 225 x 297 mm 45 000,First right hand page 52 500,Opposite leader or contents
52 500,Back cover 65 600,Third page spread 52 600,2/1 pages/spread 430 x 263 mm 79 000,2/1 pages/spread bleed
450 x 297 mm 79 000,First page spread95 000,Page 2—5 spread86 000,1/2 page vertical bleed 110 x 297 mm
29 000,1/2 page horizontal bleed 225 x 145 mm 28 000,
+10% for special placement
Advertising options in InteriørMagasinet:
Ads • Supplements • Samples • Ad analysis
Ad transfer:
Please send files in a PDF format
per email or FTP server.
Please mark material:
Advertisement’s name/Issue number/
Company:
ex: InteriørMagasinet/0610/HegnarMedia
Email:
annonser@interiormagasinet.no
Or FTP-server:
Host: eprint.stibo.com
Login: IMAann
Pw: ann12
The ad must be accompanied by digital print
(proof), to be sent by mail. Ads should be
complete with all fonts, illustrations and colours. All images and colours must be CMYK.
The minimum resolution of images and files
should be no less than 300 dpi. In cases
where the material is not in accordance with
the specified formats, the advertiser or advertising agency will be charged extra for adjustment costs. Ad modification and mailing will
be added to advertising rates. Complaints
must be put forward in writing no later than
two weeks after publishing. Reserved placement and cancellations must be verified no
later than eight weeks before the publishing
date. When advertising material is received after the ad copy deadline, the right to complain
is automatically forfeited.
An added charge of 10% copy for reserved
placement on any given page. Advertising
agency commission for inserts is the same
as for full page colour ad. Bleed format: Net
format (225×297 mm) + 5 mm on all sides.
It is recommended, however, that illustrations,
text, logos and other important information be
kept within 5 mm of the net format due to the
binding process.
Analysis:
Ad-testing: We have our own readers panel
which informs us of how much attention the
magazine has achieved. We do ad-testing
twice a year. The test gives us an indication
on attention, reading and buyers interest for
your ad compared to others.
Norwegian media index/Target
audience index:
The Index is the weekly press official readers
examination, from Synovate. The tool provides a range of possibilities of the analysis
to give an informative, user consumption of
products and brands, and also loyalty to the
media.
Advertisement statistics: This shows media investement in all channels in Norway.
Presented by Nielsen Media Reseach.
Supplement: Please contact us to get a quote.
Distribution 2013
Newsstand
Ad copy deadline Theme
No. 1 Week 02 – Jan. 10th
Week 50 – Dec. 11th 2012 Winter cottages/lighting
No. 2 Week 11 – March 14th Week 08 – Feb. 19th 2013 Furniture
No. 3 Week 22 – May 30th Week 18 – April 30th 2013 Summerhouse/
garden & food
No. 4 Week 30 – July 25th No. 5 Week 38 – Sept. 19th Week 35 – Aug. 27th 2013 Bathroom
No. 6 Week 46 – Nov. 14th
Week 26 – June 25th 2013 Kitchen
Week 43 – Oct. 22nd 2013 Christmas Special
Please call our advertising department on: +47 23 29 63 00 or
Gunn Beate +47 23 29 65 14 or Liz Maggie +47 23 29 65 15
207 000 readers per circulation
Facts
Circulation 60 000
Issues per year 6
163 000 plan to
redecorate/refurbish
25–59 year, urban with
high income
• 114 000
• 70 000
137 000 often pay extra
for certain brands and
products
The average reader
looks through each
issue 4—5 times
Livingroom/
bedroom
kitchen/
bathroom
95 000 have more than
four private airline trips
per year
Source: Source: Ipsos MMI 2012.h
Gender:
Women: 143 000 (69 %)
Men:
65 000 (31 %)
Age:
15–24 years: 17 000 (8 %)
25–34 years: 30 000 (14 %)
35–44 years: 53 000 (26 %)
45–54 years: 46 000 (22 %)
55–69 years: 41 000 (20 %)
70 years + : 21 000 (10 %)
Income per household:
71 % have an income above
500 000 a year.
Area:
Oslo:
Eastern Norway:
Western Norway:
Middle-/North-Norway:
31 000 (15 %)
88 000 (43 %)
44 000 (21 %)
45 000 (21 %)
Profile:
InteriørMagasinet distributes six issues per
year. With two placements in Interiør-Magasinet you get 305 000 unique readers,
with three placements you get 367 000
readers. Six issues are read by a 412 000
different range of people with a total of
1 245 000 exponents (Gross OTS).
InteriørMagasinet’s readers are modern
and highly educated people with purchasing
power. Our readers are innovative and early
adapters of new products. They keep themselves updated within most areas such as
interior, travel, clothing/shoes, food, leisure,
and culture.
The official readers surveys also show that
InteriørMagasinet’s readers travel more than
average, they are more active and socially
orientated. They have a strong interest in
music, concerts, art, travel and food.
Source: Ipsos MMI Norsk Medieindeks 2012.h
Street address: Postal address: Telephone: Advertising: Editorial: Telefax: Hoffsveien 70 A
P.O.Box 724, Skøyen,
0214 Oslo, Norway
+47 23 29 63 00
+47 23 29 65 14/15
+47 23 29 65 16/17
+47 23 29 65 43
Internet: Facebook:
Instagram: www.interiormagasinet.no
interiormagasinet
@interior_magasinet
Publisher: Contact :
Editor-in-chief: Øyunn Bjaanæs Hrasky
email: oyunnbj@hegnar.no
Sub-editor: Sigrun Dale
email: sigrun@hegnar.no
Sales manager: Liz Maggie Gaare
email: liz@hegnar.no
Senior consultant: Gunn Beate Stensløkken
email: gunnbeate@hegnar.no
Art director:
Nicoline Thilert
email: nico@hegnar.no
Hegnar Media A/S.
Fotographers: Mona Gundersen, Rubelli, Gro Sævik, Nicolas Mathéus - Basset
Images, Lucas Allen - GMA - Basset Images, Aina C. Hole, Bernard Touillon, Anders
Häggström og Studio Dreyer Hensley.