SPONSORSHIP/PARTNER PACKAGE May 16

A community event to benefit the non-profit work of:
SPONSORSHIP/PARTNER PACKAGE
May 16 & 17, 2015
Tanglewood Park - Clemmons, NC
2014 Media Sponsors:
Revised 1/2/15
Dear Potential Sponsor/Partner,
We hope you will join us for our second annual
Triad Dog Games event. For 2015 we are expanding
to Forsyth County’s well-known Tanglewood Park in
Clemmons, NC. Triad Dog Games is a fundraising and
outreach opportunity for The Sergei Foundation, Inc.,
a non-profit, 501(c)(3) organization whose mission is
to save companion pets’ lives by providing veterinary
financial assistance to families unable to afford
emergency, life-saving care... “Because They’re Family.”
WHAT IS TRIAD DOG GAMES?
A high-energy, two-day public event bringing people
and their pets together in a family-friendly atmosphere.
It showcases dogs running, jumping, diving, and
retrieving in a variety of competitions such as agility,
disc competitions, races and dock jumping. Triad Dog
Games was the first, and continues to be the exclusive,
area competition for dock diving/jumping in the
Triad. Dock jumping is a fast growing sport for dogs
and is very popular in the United States and Canada.
Competitions have been featured on ESPN and The
Outdoor Channel. This event is not only a draw for
competitors, but also for spectators alike.
2014 Event Photos
In addition to competitive events, activities such as
free training sessions, a dog walk, kids make n’ take
and more will be offered. Visit our Facebook page,
www.Facebook.com/TriadDogGames, for video
and photos from our very successful 2014 event!
WHY GET INVOLVED?
In addition to supporting The Sergei Foundation’s
mission and being aligned with the goodwill of the
animal-lover community, there are many benefits for
becoming a sponsor/partner, including:
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Exposure to middle to high-income demographics
TV and radio media buys targeting 25-54 adults
with families, household income $75k or above,
promoted regionally
Greater impressions/frequency over a 2-day event
Weekend attendance estimated 5,000+ (based on
2014 event attendance).
Primary reach from Forsyth, Guilford and Davie
counties, with secondary draws from surrounding
triad communities
Triad Dog Games attracts community attendees
most likely to support our cause — those who have
philanthropic values and a great love for their family pet(s).
YOUR SUPPORT EXTENDS BEYOND
THE SERGEI FOUNDATION
The Sergei Foundation was established in 2009 and,
as a small organization, has realized the importance
of working collaboratively with other animal welfare
non-profit groups. We all help our communities and
the animals better when we work efficiently and
effectively together versus separtely.
The Sergei Foundation will be offering complimentary
adoption fair space for triad-area rescue groups or
shelters to help them in adoptions that weekend!
In 2014, we had eleven shelters/rescue sign up and
several adoptions/applications. These included: AARF,
Forsyth County Animal Control/Shelter, Forsyth
County Humane Society, Humane Society of Davie
County, Lab Rescue of NC, Red Dog Farm, Second
Chance Rescue, SPCA of the Triad, Stepping Stones
Canine Rescue and Triad Golden Retriever Rescue.
It is your sponsorship/partnership that will allow us to
cover the cost of this event and create this opportunity
for pet adoptions. We think it is important for you to
know about this collaboration and that you are helping
more than just our organization from your support.
Front page story reprint from the Winston Salem Journal, June 9, 2014
Agility
Dock Jumping
Disc Dog
Doggie Dashes
ABOUT THE SERGEI FOUNDATION
The Sergei Foundation, Inc. serves people and their
sick and injured pets in North Carolina. It was
founded in September 2009 and is a 501(c)(3) nonprofit organization.
The Sergei Foundation was named after the founder’s
Siberian Husky and was formed with the mission of
“saving companion pets’ lives by providing veterinary
financial assistance to families unable to afford
emergency, life-saving care.” Applicants must meet
income criteria and show a history of past vet care
for the pet.
On this page are a few of the hundreds of animals we
have helped over the years. A more complete listing
is available on our website, along with our annual
report, at www.SergeiFoundation.org.
1) Kevin: leg amputation from dog attack.
2) Lexi: ICU care.
3) Rose: emergency C-section to remove puppy that
did not birth properly.
4) Angel: leg amputation for crushed front paw.
5) Skyy: severe wound treatment from dog park
accident.
6) Midnight: eye removal from animal attack.
7) Buddy: wound treatment from car accident.
See hundreds helped and their stories
on www.SergeiFoundation.org!
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TRIAD DOG GAMES 2015 - SPONSOR/VENDOR LEVELS
All event proceeds benefit The Sergei Foundation
Remember, this is a TWO-DAY event. Vendor spaces, mentions and foot
traffic exposure will be over the weekend of Saturday, May 16 and Sunday,
May 17. Traditional media will be promoted a few weeks prior to the event.
All web and social media will start to be promoted at least 5-6 months prior to
the event! When evaluating the value for your sponsorship, please consider
the gross impressions and goodwill over this extended period of time.
Presenting Sponsor: $TBD (Value based individually after mutual discussion of sponsor goals).
SAME AS GOLD LEVEL PLUS:
• Named as presenting sponsor on all advertisments/media
• ONLY sponsor represented on Dock Jumping event dock (other sponsors on pool or other events)
• $2000 value of :15 sec. inventory on TV tagging TDG commercials (sponsor produced spot).
Gold Level: $10,000 (industry exclusivity for event sponsors; one Gold sponsor allowed)
SAME AS SILVER LEVEL PLUS:
• Logo, name on television advertising - approx $15,000 value
• Name & tagline on radio advertising - approx $12,000 value
• Mobile/texting couponing as part of radio campaign - approx $3,000 value
• Pitch to local publications as part of features story
Silver Level: $5,000 (industry exclusivity for event sponsors; multiple industries allowed)
SAME AS BRONZE LEVEL PLUS:
• Name on television advertising - approx $12,000 value
• Name on radio advertising - approx $8,000 value
• Live interview mentions of sponsorship on radio (media sponsors excluded)
Bronze Level: $2,500 (industry exclusivity for all event sponsors; multiple industries allowed)
SAME AS TOP CONTENDER SPONSOR PLUS:
• Logo on all print advertising (magazine, event posters)
• Logo/business prominent (home page) on TriadDogGames.com
• Continual promotion on The Sergei Foundation’s Facebook page AND Triad Dog Games page
• 10x20 vendor space and/or giveaways/sampling allowed
• Large Logo on event T-shirts
Top Contender Sponsor:
$1,000
• Same as Animal Lover Sponsor plus small logo on event T-shirt (larger = Bronze, Silver, Gold levels)
• 10 x 10 vendor space OR on-site banner at event
Animal Lover Sponsor: $500
• Same as Tail Wag Sponsor, plus logo on event brochures and name (text) on event t-shirt
Tail Wag Sponsor: $200
• Acknowledgement on event brochure, event website and social media
Vendor:
• $500: 10x10 vendor space for both days and preferred location
• $400: 10x10 vendor space for Saturday only and $300: 10x10 vendor space for Sunday only
Contact: Karen Fullerton: Karen@SergeiFoundation.org or (336) 306-6861
www.sergeifoundation.org | facebook.com/triaddoggames
Triad Dog Games 2015 Sponsorship & Vendor Application
The Sergei Foundation is asking for all interested sponsors to please return this form by email to
karen@sergeifoundation.org or via fax to 336-306-8783 with your desired interest level for 2015 Triad Dog
Games. Feel free to write in any modifications where indicated should you like to offer other
suggestions/levels that may be better suited for your business.
Company Name:
Industry (for exclusivity purposes):
Address (Street, City, State, Zip):
Contact Name:
Contact Phone:
Contact Fax:
Contact Email:
Our organization is interested in the following EVENT sponsorship level*:
Presenting Sponsor ($TDB)
Gold ($10,000)
Silver ($5,000)
Top Contender ($1,000)
Animal Lover ($500)
Tail Wag ($200)
Bronze ($2,500)
*Any modifications requested that vary from the Sponsorship Level Benefits (in the 2015 sponsorship packet)
should be listed below. All requested changes will be considered by The Sergei Foundation.
Our organization is interested in the following VENDOR opportunity. Rescues/Shelters who meet our
adoption fair criteria are FREE and qualifying non-profits receive 50% off. Call 336-306-6861 for details.
Two-Day Vendor ($500)
Sat. Only Vendor ($400)
Sun. Only Vendor ($300)
Two-Day Craft* Vendor ($100)
Sat. Only Craft* Vendor ($75)
Sun. Only Craft* Vendor ($60)
* Craft vendor is defined as products made for sale on location, and the business does not have a brick and mortar location.
FOOD ONLY VENDOR: $500 deposit. Held against percentage of sales as agreed upon here:
Food vendors: Do you have a generator or self-provided/contained electricity? ____Yes ____ No
Are you interested in electricity for an additional fee? ____ Yes ____No (you will be contacted for details).
Please note, this is a rain or shine event! No refunds will be given. Should the event be canceled in total
(both days), vendor spaces will be given equal value in promotion or the ability to carry over to the next Triad
Dog Games event; all event sponsorships will have already received media and promotional benefits equal to
their paid value.
This application, when signed by both parties, is an agreement between The Sergei Foundation and the listed
sponsor/vendor. This application becomes the property of The Sergei Foundation and will be held in strict
confidence. The Sergei Foundation reserves the right to decline any application and vendors may be refused
based on event sponsorship/industry exclusiveness agreements.
Upon approval, an invoice will be sent with payment due no later than April 15, 2015 unless otherwise
agreed upon between the sponsor and The Sergei Foundation (list your preferred payment terms here):
Sponsor/vendor signature
Date:
Printed:
The Sergei Foundation Signature:
Date:
Revised 1/2/15