Barranquilla, IT Services

Transcription

Barranquilla The Strategic Platform for BPO&IT Services
www.probarranquilla.org
Contents
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About ProBarranquilla
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The BPO&IT Industry in Colombia
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Barranquilla at a Glance
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Barranquilla as a destination for BPO&IT Investment
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Strategic Markets
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Strategies towards the BPO&IT Industry
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Succes Stories
ProBarranquilla is the Investment Promotion Agency of Barranquilla and the Atlantico Region. It is
a non profit organization funded by more than 110 companies and with a strong support of the
local government.
With the highest confidentiality and free-of-charge, ProBarranquilla offer services to
investors, regarding:
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Streamlining of steps in private and public entities
Setting up and logistic support of for site-visits
Contact with suitable suppliers or costumers
Assistance in the recruitment and selection of the right human resource
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Besides, it offers general and sector-specific information about:
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Legal, tributary and labor regime
Imports and exports regulations
Steps for the establishment of new companies
Costs of utilities
Availability of lots, warehouses, offices, apartments, among others.
Sponsors
Sponsors
Contents
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Strategic Markets
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Succes Stories
Colombia is a great opportunity for investors focused in the
services sector, displaying many competitive advantages.
Some of them are:
• Strategic geographic location
• According to IMD, Colombia is the first country in
the region with the best skilled labor in Latin
America.
• After Mexico, Colombia is the second largest
Spanish speaking country in the world – Bilingual
HR availability
• Colombia has an infrastructure capable of
handling world-class operations, with 6
submarine cables that allow the use of 4G
technology
Source: Proexport.
• Between 2007 and 2012 the revenue of the IT sector in Colombia grew by 177%, reaching
U.S. $ 6,803 billion, according to IDC
• Between 2007 and 2012, the software industry in Colombia grew 3.79 times due to the
strengthening of the sector as a result of the government programs (IDC, 2013)
• The Government has earmarked through its Digital Talent initiative U.S. $19 million so that
Colombians can study for free technical, technological, professional and related
postgraduate degrees that are related to Information Technology
• By 2012, according to the Colombian Association of Contact Centers and BPO (ACDCB) and
ANDI, the operating revenues in the sector were U.S. $ 2,513 billion; this represented an
increase of 78% over 2010
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BPO exports grew 77% between 2010 and 2012
Source: Proexport, Fedesoft, IDC Consulting Group
Contents
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Strategic Markets
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Succes Stories
Atlantico Region
• Area: 3,388 Km ²
• Population: 2.600,904 (2014)
• Capital: Barranquilla
• GDP: USD $11.4 Billion (2011)
• Participation in the National GDP:
3,8% (2012)
Barranquilla
• Area: 166 Km ²
• Population: 2.146,895 (2014)
Growth of the Industry
BPO Jobs - Barranquilla
6839
5675
4537
2925
3337
3049
2495
2285
1531
3907
740
1545
1806
2042
2010
2011
2012
English
2626
2013
2014
Spanish
The jobs created by the industry grew over a 100% from 2010 to 2014.
Source: Calculations ProBarranquilla
Distribution Activities
2014
Verticals Served
2014
Logistics
6%
Health
6%
Telcos
35%
Non Voice
33%
Others
29%
Voice
67%
Utilities
12%
BFSI
12%
Source: Calculations ProBarranquilla
Verticals Served - IT
2014
IT Companies - Segments
2014
Cloud
Computing
11%
Infrastructure
8%
BFSI
10%
Health
20%
Manufacturing
15%
Software
42%
Apps
39%
Logistics
24%
Commerce
19%
Others
12%
Source: Calcutalions ProBarranquilla
Contents
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Strategic Markets
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Succes Stories
Barranquilla has a strategic location for nearshore and offshore
operations
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Barranquilla is located in the same
time zone of the US and Canada East
Coast
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Free of natural risks such
hurricanes or earthquakes.
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Increasing connectivity with the US
and Central America.
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Bilingual
availability
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A world –class infrastructure
Human
as
Resources
Human Resources Availability for BPO Voice, Non Voice and Back Office
Operations
Population in Barranquilla
by Age and Gender
19,5%
16,6%
80 Y MÁS
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
10-14
5-9
0-4
100.000
Unemployment Rate by Age
Barranquilla
7,3%
Women
Men
50.000
0
50.000
100.000
4,4%
2,8%
0,6%
Barranquilla AM
Under 18 Years
Old
19 to 28 Years
Old
29 to 38 Years
Old
39 to 48 Years
Old
49 to 58 Years
Old
More than 58
Years Old
• Barranquilla has +69,000 people available to
be hired
Source: Fundesarrollo
Scalability of IT Operations
Increasing Pool of Students
Higher Education Population Atlantico
2004 - 2013
110.478
• Student Population 2013: 110,478
80.432 80.832 80.546 83.764
75.424 76.919
• Coverage in Higher Education: 37.9%
89.684 93.848
64.977
• Universities and Institutions: 32
• Academic Programs: 610
• Literacy Rate: 95%
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Source: Ministry of Education Creation Fundesarrollo.
Capabilities for Value Added Operations
Graduates per Academic Field
Base: 122.321
BPO
Engineering
26%
Health
21%
Voice and Non
Voice Services
Arts
1%
Education
7%
Economy,
Management
and
Accounting
25%
Social
Sciences
18%
Mathematics
and Natural
Sciences
2%
Customer
Service
(Spanish,
English and
Portuguesse.
Technical
Support
Data Analyze,
Human
Resources
Management
ITO
Integration,
Support and
Infrastructure.
Cloud
Computing.
Software
Development,
Testing,
Technical
Support,
Apps
Development
KPO
Legal Services.
Health Care
Data Analyze
Leisure
Finance
Source: Ministry of Education
Pool of Bilingual Human Resources
• Bilingual
population:
(Census 2005)
68,000
% of English Speaking Population*
2005
9,40
• Wide offer of bilingual schools and
language institutions
6,60
5,83
• Neutral accent in English
• Experience in English-speaking
costumer care and technical
support.
5,50
4,72
Bogotá
Barranquilla
Cali
Medellin
Bucaramanga
Source: DANE (National Statistics Bureau)
$ 3.500
Competitive Labor Market
$ 4.000
BPO Voice-Wages
USD - Month
BPO Non Voice - Wages
$ 1.250
$ 900
$ 600
USD - Month
$ 1.000
$ 500
$ 2.500
< 1 Year
$ 1.250
$ 750
1 - 2 Years
3 - 4 Years
> 5 Years
$ 4.300
IT - Wages
$ 750
$ 322
Agent
$ 500
Bilingual
Agent
Supervisor Operations Account
Coordinator Manager
General
Manager
USD - Month
$ 1.100
$ 2.500
$ 1.500
$ 2.500
$ 750
Social security not included (39,5%)
$ 1.750
$ 500
$ 750
Fresh Graduates
2 - 4 Years
4 - 6 Years
More than 6
Years
World Class Infrastructure
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Barranquilla has a world class backbone of
optic fiber with advanced monitoring systems.
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The Atlantico Region is the point of entrance to
Colombia of 4 submarine cables.
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Our network provides high levels of redundancy
and speed in the added value services.
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Wide offer of telecommunications carriers and
operators.
World Class Infrastructure
Average Rent Cost
Competitive real estate market.
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Competitive utilities and telecommunications
costs.
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Low cost of living.
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Increasing offer of corporate offices, A+ class.
$ 31
$ 23
$ 23
M2/$USD
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$ 19
$ 16
$8
Bogotá
Barranquilla
Medellín
Source: Colliers International
Contents
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Strategic Markets
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Succes Stories
Strategic Markets
Regions Served - BPO
Regions Served - IT
Europe
4%
Europe
1%
Latin America
1%
Colombia
42%
Latin America
12%
Colombia
41%
North America
57%
North America
42%
Source: Proexport, IDC Consulting Group
Contents
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Strategic Markets
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Succes Stories
Strategies Towards the BPO Sector
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Contact Barranquilla:
o Joint initiative between the Secretary of Education and the Chamber of Commerce
of Barranquilla to train students in senior years of public schools in English, with a
short time (less than a year).
o The program has 300 hours dedicated to the learning of the language and will
certified in a B2 level (European Framework).
o The last 100 hours will be dedicated to the training in contact center skills.
Strategies Towards the Promotion of the Sector
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BPO Regional Committee: Created in Febraury 2010 in aims to consolidate a
roundtable with the companies of the sector. The commitee meets monthly.
o Topics of interest for the companies of the sector
o Sharing ideas towards the improvement of the sector in the city
o Intern work agenda for the promotion of the industry
Training Programs
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SENA
o Recruits and train people according to the requirements of the
companies and the demand of human talent
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Gente Estratégica
o SENA certified
o Gente Estratégica (Strategic People) recruits and train according to the
needs and requirements of the companies
o Financial resources available through the Clinton Foundation
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Simón Bolívar University
o Certified by SENA (National Learning Institute)
o Different emphasis according to the focus of the company
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“Universidad a tu Barrio” Program (Universities in the Neighborhoods)
o Initiative created by the Secretary of Education
o Academic scholarships where the student only pays the 25% of the total
cost.
o Contact Center programs, in partnership with Uniminuto.
Contents
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Strategic Markets
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Succes Stories
Some BPO&IT Companies in Barranquilla
“Our location in Barranquilla has been a fundamental part of our success, its service –
oriented and work - willing people, added to the access provided by the airports of
Barranquilla and Cartagena to the United states in less than 3 hours, has allowed many
international clients to be more prepared to take the city into consideration as an option for
their operations. After they visit us and realize what we are capable to provide, they not
only bring their business to us but also become frequent visitors and ambassadors of the
advantages of the country and the region”
Lelio Sotomonte, CEO
“Our company, Adapting, was established in Valencia in 1999 and is dedicated to
consulting and development of document management digital solutions. The opening of
an office in Barranquilla (Colombia) is the result of two factors: the need to reduce costs in
the production of software, and the search for new markets in Latin America.
Barranquilla's election is due to the wide availability of qualified staff, low real estate and
labor costs, strong institutional support, pleasant climate and a convenient location, close
to other key markets like the U.S. and Brazil. "
Rubén Lafuente, Manager for the Americas
Contact Information:
Jorge Manga Henríquez
Investment Advisor-BPO&IT
Jorge.manga@probarranquilla.org
+57 3188482223 - +57 5 3561435

Barranquilla, IT Services

Transcription

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