FAENA universe
Transcription
FAENA universe
REBIR TH V T IR UE LI FE ESS M OV E M E ENN NT OP R AT I TI FO VE NS MI ND TR A M ON U TO P I A FAENA P1 FAENA universe C L OL EC universe ALAN FAENA “In Miami Beach we are creating a new urban epicenter of immense regenerative power. An idealistic project that merges architecture, art, nature and technology to enhance peoples lives.” — Dashing Argentine urban alchemist Alan Faena breathes life into derelict districts and raises new cities within cities. On six waterfront blocks of Miami Beach, he is orchestrating the development of an unprecedented utopia: a new city center designed by world-class architects and dedicated to the arts. Faena District Miami Beach is a dreamworld unmatched in its ambition, star power and cultural resonance. It will forever reframe our future, redefining the way we cultivate communities. P2 FAENA universe REM KOOLHAAS / OMA SIR NORMAN FOSTER COLLABORATORY “Culture is at the core of Faena’s vision, and has been the driving force for our collaboration in Miami Beach. We were invited to design three buildings — an arts center, retail bazaar and car park. These distinct functions are linked by a sequence of public domains including a plaza, courtyard and marina dock. By curating their neighborhood with programmatic diversity, Alan’s sphere of influence will extend beyond this development to the rest of Miami Beach.” — FAENA universe BAZ LUHRMANN & CATHERINE MARTIN RAYMOND JUNGLES REM KOOLHAAS / OMA In Miami Beach, Alan Faena has assembled the supreme council of creative collaborators, peerless in pedigree and unrivaled in vision. With each given the freedom to dream and deliver at their highest level, and fueled and inspired by each other’s contributions, the kinetic energy is not only explosive, but also deeply palpable in every detail of the district. Nothing exists that can compare to the utopia currently being built by this unsurpassable collaboratory of the greatest minds of our time. P3 BILL SOFIELD STUDIO JOB FRANCIS MALLMANN JUAN GATTI XIMENA CAMINOS PAUL QUI HOTELS: Miami Edition, SLS, 1 Hotel, Fontaine Bleau, Free Hand, Raleigh, Viceroy, W, Delano, Setai, the Standard, SOHO House MIAMI’S MOMENT ANNUAL EVENTS: Art Basel, Food & Wine Fest, Mercedes Benz Fashion Week Swim, Polo World Cup, Miami Open, Carnival, Ultra, Winter Music Conference Departures Magazine devoted its October 2014 issue to Miami, calling it America’s City of the Future. From Art Basel to the New World Symphony to the Miami Heat, Miami is emerging as a major cultural player. — Miami is a leader in finance, commerce, culture, media, entertainment, the arts and international trade. USB recently ranked it as the richest city in the US, and the world’s fifth-richest city in terms of purchasing power. Real estate is booming, and the diversity of the city has helped transform it from a typically American one into a subtropical global brand. It’s a one-stop paradise: the most sophisticated and international of American cities and the cruise capitol of the world. They’ve got the South American market on lock, and Miami Airport completed a $6.5 billion renovation in 2013 to begin accommodating direct flights from Asia and the Middle East. In 2015, the city celebrates its 100th anniversary, and it’s increasingly clear that the occasion marks its most magic moment yet. P4 FAENA universe RESTAURANTS: Jean-Georges’ Matador Room, Morimoto, Nobu, Mr. Chow, Hakkasan, The Dutch, Il Mulino, The Bazaar Jose Andres, BLT Steak ARTS: SPORTS: MOCA, Pérez Art Museum Miami, Bass Museum, Wolfsonian, New World Symphony, Arsht Center for the Performing Arts, Wynwood, Design District NBA, NFL, NHL, MLB, Nascar, University of Miami GUESTS: 40% MA L E 60% F E MA L E FAENA DISTRICT Situated right on the ocean at Collins Avenue from 32nd to 36th Street, Faena District Miami Beach is a self-contained Eden, brimming with exquisite residences, luxury hotels, a grand theater, international arts center, and spectacular retail opportunities. — 79% MA R R I E D 45 AV E R A G E A G E 50% P O S T- G R A D DEGREE Miami Beach — already so culturally and artistically rich — will be astronomically enhanced and elevated by the level of affluence and influence that Faena Universe will yield. It is the jet set’s new Eden. Designed explicitly to attract and cater to the world’s foremost thinkers, inventors, entrepreneurs, creators, and leaders, Faena Universe is a concentrated intersection of high net worth individuals and captivating influencers. $741k AV E R A G E H H I 47% P5 FAENA universe S E L F -E MP L O Y E D FAENA DISTRICT MAP 4 Versailles Contemporary 3 Faena House 5 1 Versailles Classic Faena Hotel Miami Beach 2 8 Casa Claridge’s Parking 7 Faena Bazaar 6 Faena Forum 9 P6 FAENA universe Marina DETAILS + Top Chef and James Beard Best Chef Paul Qui + Outdoor & Oceanfront dining + Damian Hirst Golden Unicorn Installation DETAILS + Teatro Paraiso: 450 capacity + Private VIP bar and balcony 1 + In collaboration with C3 and producer Brian Forte FAENA HOTEL MIAMI BEACH 212 Rooms- 3 Signature Restaurants - Spa - VIP Recording Studio - Cabaret Theatre & Bar Living, Library & Screening Rooms - Boardwalk - Veranda - Cava Cellar - Pool & Beach Clubs DETAILS + 15,000 sq foot spa exclusive to Faena members and guests + World class hammam + Outdoor terrace and sundeck In 1947, George Sax built a grand hotel on Miami Beach, where Frank and Sammy and Dean entertained the crowds, who whispered to themselves that Marilyn was upstairs (in nothing but Chanel no. 5). Today, Alan Faena reimagines that iconic playground, ushering a new era of glamour into the hallowed halls of the historic Saxony Hotel. With interiors and a cabaret designed by Baz Luhrman and Catherine Martin, restaurants by Francis Mallman and Paul Qui, and a palatial cathedral entryway opening all the way to the ocean and lined in murals by the great Juan Gatti, Faena Hotel Miami Beach will undoubtably be the stage on which this century’s legendary adventures will unfold. P7 FAENA universe DETAILS + Beach Club + VIP and Guest Cabanas + Full service menu and craft cocktails DETAILS + Artists in Residence + Private Beach Club + Netflix Outdoor Movie Series DETAILS + Culture Curator Damion Luaiye + Specialty Programming 2 CASA CLARIDGE’S + Private Memberships 60 Rooms - Specialty Restaurant Rooftop Terrace - Artist Atrium Case Claridge’s is the cozy artists’ oasis amidst the glamour and grandeur of Faena District. On any afternoon, one may expect to find painters and poets padding barefoot around its 1930sera terra-cotta halls, legendary photographers drinking martinis on the foyer’s tangerine settee, and A-list actors sipping espresso behind velvet curtains in the intimate, hand-muraled restaurant or smoking cigars on the ample terrace or private rooftop. Languor hands in the air. DETAILS + Red Farm Chicken by Ed Shoenfield + 90 seat wrap around dining patio + Craft cocktail program DETAILS + Daily cocktail hour program w/ argentinian bites + Champagne weekend brunch + Ocean and beach views P8 FAENA universe 3. FAENA HOUSE + Norman Foster + Partners + 44 Private Condos + Sold Out 3-5 R E SI DE NC E S Legendary Architecture and Design Historical District - Beach Front - Private Faena House and it s neighbors, Faena Versailles Contemporary and Faena Versailles Classic, are a dream of indoor/outdoor living come true, on the largest stretch of white sand on all of Miami Beach. These extraordinary, oceanfront residences — the former two designed by Foster + Partners, the latter by Bill Sofield — are meticulously constructed to exist in perfect harmony with their oceanfront setting, like ships gracefully sailing on the breeze and into the future. 4. FAENA VERSAILLES CONTEMPORARY + Norman Foster + Partners + 41 Private Condos + Sold Out 5. FAENA VERSAILLES CLASSIC + Bill Sofield + 23 Private Condos + 80 Seat Restaurant + Sold Out P9 FAENA universe DETAILS + Outdoor Plaza + Fluidity Water Design + Indoor/Outdoor Spiral Balcony DETAILS + Audio-enhanced Dome + Black Box Theater 6 + World Class systems for speech, music and film events FAENA FORUM Installations - Exhibits - Co-Commisions - Debates - Experimental Communities Artist Residency Building upon the successes of the Faena Art Center in Buenos Aires, Faena Forum is a 21st century epicenter for art and culture that draws upon the tradition of the Ancient Roman Forum, repurposing it for contemporary practices and communities. Designed as an act of urban acupuncture, Faena Forum will house cutting-edge cultural programs intended to enrich the entire city of Miami. It is a space for transcending disciplines, for thinkers, philosophers, and dreamers of all ages to play. P10 FAENA universe DETAILS + Rem Koolhaas Designed + 900 Seat Capacity + Multi Purpose Layouts and Configuration COMMUNITY + 1000 members + 70% South Florida + 15% North America + 10% Latin America + 5% Europe FAENA ROSE design & collaborations CULTURE + 60+ cultural events: + Pre-release film screenings + Music & Dance Performances + Epicurean Experiences Community - Arts Funding Cultural Enrichment - Access Faena Rose connects the dots. It is an arts and culture-based membership community that marries together the local leading minds of Miami with the visiting energies that will continuously stream new life and ideas into the District. Members include recognized leaders and influencers from: + Art & Auction power list + US Ambassadors + Art News Top 200 Collectors + Grammy Winners + Forbes 400 + Conversations ARTS + Support for Faena Art, local cultural institutions and non-profits + Early access to Faena Bazaar design collaborations ACCESS TO NEW A WORLD + Beach Club, Tierra Santa Spa/ Fitness/Wellness + VIP access to all district F&B + Preferred seating at Teatro Paraíso & Faena Forum P11 FAENA universe 7 FAENA BAZAAR Exclusive Product Collaborations - Rooftop Event Space - Bespoke Grocer - Unique Concept Stores - White Space Commissions Courtyard Cafe P14 FAENA universe 7 P15 FAENA universe Faena’s greatest strength lies not in the beauty of its fruit, but in the fertility of its soil. It is a world where discovery is the true meaning of luxury. DETAILS This will be most evident in the halls of Faena Bazaar, where the affluence and influence of a powerful, global community will converge with the legitimacy, collective mind and sense of wonder conferred by blue-chip brands presenting temporary concept shops and exclusive, collaborative products within the confines of the world’s first luxury bazaar. + Interior courtyard + Rem Koolhaas / OMA designed + 19,850 sq feet + Subterranean system DETAILS + Rem Koolhaas Designed + Five Story Automated Parking Garage – 84 luxury spots; 150 spots below ground Faena Parking + Bespoke Grocer (continuation from Bazaar) 8 FA E N A PA R K 238 Spaces - Subterranean Parking Mechanical Valet - Retail Zoning OMA 97 DETAILS + Glass front Collins Avenue retail Faena parking transforms a mundane chore into an artistic act. Its facade consists primarily of perforated concrete panels designed to allow 360-degree airflow. Glassed areas at the ground and top floors create immersive retail opportunities, and subterranean tunnels connect to Faena Forum and Faena Bazaar. Vehicular and passenger elevators are exposed to the street by glass shaftways, exposing the inner workings of a grand mechanical ballet. + 1575 sq feet + BOH DETAILS + Rooftop Retail + Beach Views + Elevated Stair link to Faena Bazaar P16 FAENA universe 9 FAENA MARINA VIP Docking - Water Taxi Faena Marina extends the scope of Miami’s existing water taxi service, offering exclusive access to Faena District from all corners of the City of Miami, allowing guests to dock directly outside the Arts Center and Bazaar. Section ‘AA’ Ground Level Section ‘BB’ Ground Level P17 FAENA universe MANIFESTO What began with a singular, extraordinary vision — the utopian dream of Alan Faena — has quickly caught fire, its sparks heating up the already white hot sands of America’s next great city. The finest creative minds of our time have rushed south to join him in engineering this Elysium, each lending their gifts to elevate and actualize the most singular and extraordinary urban experiment of our time. Faena District Miami Beach is alchemy in action, it is an historic artistic installation, a bold business, a proposition, a perspective, an opportunity, and a citizenry that will change the development of cities and the quality of human life forever. We need art to be at the center of everything. We need monumental talents to be given stages on which to play, places in which to converse and collaborate. We need spaces designed for real living. We need aesthetics, intellectualism, and inspiration to be prioritized, subsidized and forever celebrated. We need harmony with nature, we need oneness with the world, we need each other. Faena is community. It is the community of rebels, of travelers, of dreamers, of doers. It is for those who know that their wildest reveries are always within reach. JOIN THE MOVEMENT. P18 FAENA universe “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” BUCKMINSTER FULLER JOIN THE MOVEMENT FaenaBazaar@Kizmet.World P19 FAENA universe