our marketing brochure.7.26 MB

member marketing division
}Marketing thinking,
design and execution
that’s practical,
creative and cost
effective
David Standing
Director
member marketing division
MMD (Member Marketing Division) is a part of AIS
that operates independently to provide marketing
agency resources to AIS retail members, Flooring
One, plaY-room, INTERSPORT corporate division,
INTERSPORT members and any of our group
suppliers.
We are based in Shirley, Solihull and the following
pages give details of our team and show just
some of the work we have carried out. We’d be
delighted to be able to add examples of work for
you.
As well as being very good creatively and
strategically we also offer great value because,
unlike standalone agencies, we make use of
existing AIS resources and don’t apportion all our
overheads or apply a full commercial margin.
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
}
Our team
member marketing division
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11. David Standing, Director
22. Nadia Hanoush, Head of Marketing
33. Andrew Lowry, Web Manager
44. Penny Maguire, Visual Merchandising Manager
55. Richard Jelfs, Graphic Designer
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5
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7
67. Jo Perry, Graphic Designer
78. Elaine Constable, Administrator
8 Rachael King, Graphic Designer
99. Lindsey Miller, Marketing Office Coordinator
10 Nicola Walker, Administrator
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8
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Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Post Cards & Letters
3
member marketing division
Store Event Invites
A5 double sided sale event invitations which
can include perforation for a card to be
extracted and used exclusively in store
Promotional Letters
Promotional letters for loyal customer
database featuring exclusive offers
4
Vouchers
3
A simple promotional voucher for loyal
customer database
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Leaflets & Direct Mail
member marketing division
Leaflets and Direct Mail
Examples of product leaflets to support
peak sale periods, ranging from 4 to 16
pages and of various sizes.
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Point of Sale
member marketing division
Various specific or generic POS themes from showcards or window posters to priced point of sale for the shop-floor.
These examples show one off special events, designs to support annual events and promotional themes.
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Campaign Theme
member marketing division
Complete set of collateral developed to support a Winter Sale event, from direct mail to point of sale to use
throughout the store.
Direct Mail
Hanging POS
Window Back Drop
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Email Campaigns
In house or partner capability to support a wide range of digital activities.
3
member marketing division
Email Campaigns
Creation of email templates for direct customer
communications.
4
Social Media
Help and advice with setting up, promoting
social media channels and twitter accounts.
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Range Support Own Brands
member marketing division
Supporting collateral for exclusive AIS Brands such as Haworth.
Logos
HAWORTH
HAWORTH
HAWORTH
CLOTHING CO.
CLOTHING CO.
CLOTHING CO.
HAWORTH
H
CLOTHING CO.
Hanger Stickers
Swing Ticket
Header Board
Brand lozenge
•
POST
FOR CORRESPONDENCE
Page 2
CARD
Strut Cards
FOR ADDRESS ONLY
PRINTED IN GT. BRITAIN
Contact:
Post Card
Posters
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
marketing@aistores.co.uk
Single sided printed swing ticket
Contact:
Cranmore Park,
Cranmore Avenue,
Shirley, Solihull,
B90 4LF
0121 683 1462
member marketing division
marketing@aistores.co.uk