graphic standards - The University of Southern Mississippi

THE UNIVERSIT Y OF SOUTHERN MISSISSIPPI
GRAPHIC STANDARDS
office of university communications
|
UPDATED OCTOBER 2013
contents
OVERVIEW
IMPORTANT INFORMATION...........................................1
QUICK POINTS...........................................................2
LOGOS
WHICH LOGO DO I USE?. . ...........................................3
OFFICIAL LOGOS.................................................... 4–6
REGISTERED MARKS AND VERBIAGE................................7
OBSOLETE LOGOS......................................................8
USING THE LOGO
LOGO USAGE GUIDELINES..................................... 9–10
PROMOTIONAL ITEMS.......................................... 11–12
EXAMPLES OF LOGO USAGE.......................................13
BRAND ARCHITECTURE...............................................14
EXAMPLE OF CORE BRAND MATERIALS.. .........................15
EXAMPLE OF AFFILIATE MATERIALS.................................16
FONTS AND COLORS
FONTS....................................................................17
COLORS..................................................................18
UNIVERSITY BUSINESS SYSTEM
STATIONERY.............................................................19
GULF COAST STATIONERY. . .........................................20
LETTERHEAD.. ............................................................21
GULF COAST LETTERHEAD...........................................22
CERTIFICATES. . ..........................................................23
POWERPOINT TEMPLATES...........................................24
UNIVERSITY VEHICLES . . ...............................................25
AA/EOE/ADAI
IMPORTANT
INFORMATION
OVERVIEW
Each time we communicate, an impression is made on our audience. All
communications components such as newsletters, brochures, advertisements,
websites and other marketing and public relations materials impact the
Southern Miss brand. Externally, our brand reflects our traditions, strengths
and priorities. Internally, this identity conveys a sense of pride and commitment
to a common mission.
A unified visual identity is vital to the clear and consistent representation of the
Southern Miss brand. Our university graphic standards manual is the guide to
applying our visual identity to the materials through which we communicate
as a university.
Of course, no guide can cover all possible situations. If you have questions
about the material included here, or suggestions on items to be included in future
issues of this manual, please contact the Office of University Communications.
APPROVAL OF GRAPHICS
Office of
University Communications
www.usm.edu/uc
universitycommunications@usm.edu
601.266.4491
• Communications
materials representing the university should be approved
through the Office of University Communications.
•Approval
from the Office of University Communications is required by
Procurement Services in order to process payment for any printed materials,
advertising or promotional items being paid for with university funds.
1
QUICK POINTS
1.The university name should appear on all
university communications materials, whether
printed or digital. The name must appear on
the front of all printed publications.
(A)
The University of Southern Mississippi
or
Southern Miss
2. An official university logo should appear on
every publication and advertisement paid for
with university funds.
(B)
(C)
3.The general university logo (A) may not be
altered in any way and must be high resolution
(should not look fuzzy or distorted when
printed or displayed).
4.The university executive seal (B) may not be
used as a general logo. The seal is reserved
for use on official university documents such as
diplomas, transcripts, official records, legally
binding documents, materials issued at the
executive level and materials issued by the
Office of the President.
5.The “eagle head” logo (C) is reserved for
use by Athletics. Permission to use this logo
for any other purpose, such as recruitment
or game-day events, must be granted by the
Department of Athletics at 601.266.5281.
(D)
6.The “attack eagle” logo (D) is reserved for
use by student groups and Student Affairs.
7. The official Southern Miss colors are black
and gold. See the Colors section of this manual for
specifications.
8.The affirmative action disclaimer should
appear on university publications, printed
materials and advertisements. (AA/EOE/ADAI)
9. Photos for printed materials must be high
resolution (at least 300 dpi at actual size).
10.No copyrighted material should be used
without permission including photos, graphics,
logos and images from the Web. If you did
not create it, then someone else may own the
rights to it.
11.
All communication materials and
advertisements should be approved by
the Office of University Communications
before they are printed, displayed or
distributed. Contact the Office of University
Communications to obtain approval.
Office of
University Communications
www.usm.edu/uc
universitycommunications@usm.edu
601.266.4491
2
WHICH LOGO DO I USE?
I am developing materials for
A CORE UNIT
}
Location university logo
College
School
Department
Major
Program
Degree
university logo
Gulf Coast logo*
COLLEGE logo
Student Affairs logo
university logo OR college logo
Office university logo
Event unique logo Ø
A UNIT UNDER STUDENT AFFAIRS
Department within Student Affairs Student Affairs logo OR university logo
Student Group Student Affairs logo OR Unique logo OR university logo
AN AFFILIATE UNIT
501c3 entity UNIQUE logo
Center/Institute
Auxiliary Enterprise/Retail Unit
Event
Athletics eagle head logo
}
UNIQUE logo
Ø
Auxiliary/Retail Unit
501c3 entity
Center/Institute
EXAMPLES OF UNIQUE LOGOS
ADMINISTRATIVE PURPOSES
Official university documents
Office of the President
Executive-level materials
}
executive seal
Ø SHOULD be used in conjunction with University Logo
eagle head logo
executive seal
*Gulf Coast logo may be used instead of university logo when appropriate 3
OFFICIAL LOGOS
U N IVERSIT Y LO G O
UNIVERSITY LOGO
Horizontal
The general university logo is appropriate
in most situations and can be used by
any university entity. There is a horizontal,
vertical and compact version of this
logo that can be interchangeably used
depending on the available space.
UNIVERSITY WORDMARK
Vertical
Although use of the logo is preferred, in
certain situations, it may be necessary to
use the university wordmark instead of the
logo because of available space.
You can obtain all versions of the official
Compact
university logo and wordmark from the
Office of University Communications at
www.usm.edu/logos.
The University of Southern Mississippi reserves
the right to review and monitor logo usage. All
university logos are owned by The University of
Southern Mississippi.
U N IVERSIT Y WO RD M A RK
Compact
Horizontal
4
OFFICIAL LOGOS
G U LF COAST LO G O
Gulf Coast Logo
Horizontal
An official logo has been created for the
Gulf Coast. This logo may be used instead
of the general university logo
when appropriate.
OTHER OFFICIAL Logos
Horizontal and vertical versions of the
official logo have been created for each
Vertical
college, University Libraries and the
Graduate School. Any of these logos may
be used instead of the general university
logo when appropriate.
You can obtain all versions of the official
university logo and wordmark from the
Compact
Office of University Communications at
www.usm.edu/logos.
The University of Southern Mississippi reserves
the right to review and monitor logo usage. All
university logos are owned by The University of
Southern Mississippi.
E X A M PLES O F OTH ER O FFI CIA L LO G OS
5
OFFICIAL LOGOS
ST U D EN T G RO U PS A N D ST U D EN T A FFA I RS LO G OS - “AT TACK E AG LE”
The Attack Eagle
The “attack eagle” logo is reserved for use
by student groups and Student Affairs.
Units within Student Affairs should use one
of the attack eagle logo templates shown
here or the general university logo.
Student Groups
Student-led organizations on campus may
create a unique logo for their group with
approval from University Communications,
or they may use one of the attack eagle
logo templates shown here.
E XECU TIVE SE A L
ATH LE TI C LO G O - “E AG LE H E A D”
Executive Seal
The university executive seal may not be
used as a general logo. The seal is reserved
for use on official university documents such
as diplomas, transcripts, official records,
legally binding documents, materials issued
at the executive level and materials issued
by the Office of the President.
Athletic Logo
The “eagle head” logo is reserved for use
by Athletics only. Permission to use this logo
for any other purpose, such as recruitment
or game-day events, must be granted by the
Department of Athletics at 601.266.5281.
501c3 LO G OS
501c3 LOGOS
501c3 entities (shown here) are permitted to
have their own unique logos.
6
REGISTERED
MARKS AND
VERBIAGE
The university marks and verbiage shown
on this page are registered with the United
States Patent and Trademark Office. The
university has an obligation to monitor
the usage of these marks and verbiage to
ensure their integrity and maintain exclusive
control over them.
Use of the university logo, seal, “eagle
head” or other marks for commercial
purposes requires permission or licensure
from The University of Southern Mississippi.
Requests for such use should be directed
to the trademark licensing office at
601.266.5281.
The university is in the process of registering
the name and image of the Friendship
Oak, located on the Gulf Park campus in
Long Beach. The name and image will be
used on a limited basis and permission for
this use must be granted by the Gulf Coast
Office of University Communications at
228.865.4573.
The colors shown here may not accurately match the
Pantone Matching System® colors designated for
these marks. Official color usage guidelines can be
found in the Colors section of this manual.
The University of Southern Mississippi®
Southern Miss Golden Eagles®
Southern Miss®
USM ®
Golden Eagles®
7
OBSOLETE LOGOS
Shown on this page are obsolete university
OBSOLETE
logos. These logos were used in the past to
represent the university but should no longer
be used.
There may also be other obsolete logos in existence
that are not shown here.
OBSOLETE
OBSOLETE
OBSOLETE
OBSOLETE
8
LOGO USAGE
GUIDELINES
PROTECTED SPACE


PROTECTED SPACE
Logo
There should be a safe space—a minimum
of one-third the width of the dome icon on
all sides of the logo. No visual matter (other
than a background image) should violate
the protected space.

Wordmark

There should be a safe space—at least as
large as the height of the M on all sides of
the wordmark.
See the diagrams to the right.
MINIMUM REPRODUCTION SIZE
MINIMUM REPRODUCTION SIZE
Logo
For horizontal versions of the logo, the
dome icon should be at least .5” tall. For
compact and vertical versions of the logo,
the dome icon should be at least .58” tall.
Wordmark
The entire wordmark should be at least .35”
tall for the compact version and at least .2”
tall for the horizontal version.
See the examples to the right.
Permission to use the logo or wordmark at any size
smaller than described here may be granted by the
Office of University Communications.
EXAMPLE OF REVERSED LOGO
EXAMPLE OF ONE-COLOR LOGO (BLACK)
OTHER FORMS OF THE LOGO
The university logo is available in reversed
and one-color formats. The reversed logo
is used on dark backgrounds while the one
color format is mainly used when printing in
black ink only.
9
LOGO USAGE
GUIDELINES
DO N O T USE THE DO M E I CO N AL O N E
(e xce pt i n a fe w spe ci fi c si t u at i ons*)
DO NOT DIS T ORT
Logo Appearance
The appearance of the official university
logo must never be altered.
• Do not recreate or redraw the logo.
DO N O T CRE ATE N E W L O GO S
• Do not change the scale of any elements.
• Do not change the colors of the dome
UNIVERSITY
COMMUNICATIONS
icon or text.
The logo should never be digitally scanned
UNIVERSITY COMMUNICATIONS
or taken from a Web page and placed on
a print piece. Electronic files of the logo
are available from the Office of University
DO N O T CO P Y F RO M THE W E B O R SCA N
DO NOT PLAC E ON A BAC KGROUND
WIT H OUT S UFFICIENT CONT RAS T
DO N O T VI O L ATE THE P RO TE CTE D SPAC E
DO NOT US E AN OLD LOGO
Communications at www.usm.edu/logos.
*The dome icon may only be used alone
in a few specific situations. At this time,
these instances are limited to use on overall
university social media accounts and the
university app.
UNIVERSIT Y COM MUNICATIONS
118 COLLEGE DRIVE #5016
HAT TIESBURG, MS 39406 - 0 0 01
10
3. Get Enough Sleep
4. Do Cardio
5. Get an Exercise Buddy
6. Read Food Labels
7. Avoid Fad Diets
8. Lift Weights
9. Use Portion Control
10. Manage Stress
11. Don’t Drink Your Calories
12. Vary Your Diet
13. Live an Active Lifestyle
14. Try New Things
student health services at
the university of southern mississippi
15. Drink Water
BACK
PROMOTIONAL
ITEMS
1. Eat Breakfast
2. Schedule Exercise
3. Get Enough Sleep
4. Do Cardio
5. Get an Exercise Buddy
6. Read Food Labels
7. Avoid Fad Diets
8. Lift Weights
9. Use Portion Control
10. Manage Stress
11. Don’t Drink Your Calories
12. Vary Your Diet
13. Live an Active Lifestyle
14. Try New Things
15. Drink Water
All university promotional items (pens, pencils,
T-shirts, bags, cups, etc.) must be imprinted
with the university name, either in the form of
the official logo or typeset.
student health services at
the university of southern mississippi
The University of Southern Mississippi
or
Southern Miss
FRONT
Either version of the university name shown
above is acceptable, and it must be typed in
upper and lower or all uppercase letters.
AA/EOE/ADAI UC 61481.5043 9.09
The eagle and dome renderings shown in
the Official Logos section of this manual are
the only ones approved for use on university
promotional items. No new eagle or dome
artwork should be created without prior
approval from University Communications.
118 College Drive #5043
Hattiesburg, MS 39406-0001
Phone: 601.266.4701 · Fax: 601.266.6075
Main Office: Chain Technology Building (TEC), Room 430
www.usm.edu/chem · chemistry@usm.edu
FRONT
THE UNIVERSITY OF SOUTHERN MISSISSIPPI
The “eagle head” logo is reserved for use
by Athletics, and permission for use must be
granted by the Department of Athletics.
No copyrighted material should be used
without permission.
of
All artwork must be approved by the
Office of University Communications before
being printed on promotional items.
Email artwork for approval to
universitycommunications@usm.edu.
C HEMISTRY AND BIOCHEMISTRY
THE U NIVERSIT Y OF SOUTHERN MISSISSIPP I
preservingThe
southern
miss for the
Department
of next century
Chemistry & BioChemistry
TH E UNIV ER S IT Y OF S OUTHER N M IS S IS S IP PI
Mousepad
11
PROMOTIONAL ITEMS
SOUTHERN MISS
COLLEGE OF EDUCATION AND PSYCHOLOGY
The College of
A RTS A N D LETTERS
THE UNIVERSITY OF SOUTHERN MISSISSIPPI
Notepad
School of Accountancy
Highlighter
BR E AKIN G NE W GROU ND.
TR ANSF OR MIN G H E ALTH C AR E .
DEPARTMENT OF POLITICAL SCIENCE
Table cover
Banner
12
EXAMPLES OF
LOGO USAGE
The examples on this page show the correct
usage of the official university logos.
Ex. 1 shows how a college logo might be
et cetera
used on a brochure for a department within
T h e n e w s l e t t e r o f t h e D e pa rTm e n T o f e n g l i s h
that college.
Ex. 2 shows the general university logo in
use on the front of a newsletter.
Fall 2009
Ex. 1: College Logo
Ex. 3 shows how the reversed university
The Piney Woods School’s Cotton Blossom Singers perform at the Bottling Company during The Big Read finale.
From the Chair
logo (with white lettering) can be used on a
What’s Inside
graduate program . . . . . . . . . 2
The Big read . . . . . . . . . . . . . . 3
hub City Writing project . . . . 4
dark background.
Mississippi Review . . . . . . . . . 5
new Books . . . . . . . . . . . . . 6-7
Faculty notes . . . . . . . . . . . 8-9
alumni news . . . . . . . . . . . 10-11
graduate students . . . . . . . . .12
pre-performance Talks . . . . . .13
save the Date . . . . . . . . . . . . 16
Department of english
11 8 College Drive #5037
hattiesburg, ms 39406-0001
tel: 601.266.4319
fax: 601.266.5757
e-mail: english@usm.edu
web: www.usm.edu/english
The besT of Times, the worst of times.
Dickens’ famous opening to A Tale of Two Cities
aptly describes the ups and downs so many of us
have experienced over the last year. With mid-year
budget cuts implemented last winter, additional
cuts in effect for this year, and with the prospect of
further reductions for next year, the department’s
resources have been severely strained. Yet, despite
these fiscal challenges, by every measure of success
the department is remarkably strong, and getting
stronger.
in the past year alone, for instance, faculty
members have published three books and fifteen
articles (in print or forthcoming), along with
numerous poems, stories, reviews and entries;
edited three special issues of Southern Quarterly,
along with regular, in-house issues of Mississippi
Review and The Robert Frost Review; presented
more than twenty-five conference papers or
readings at a range of national and international
venues; and been awarded grants totaling more
than $100,000. This, while continuing to serve
the department, the college and the university
in an extensive variety of ways, including the
honors College, the Quality enhancement Plan,
faculty senate, Academic and Graduate Councils,
Women’s studies, the Committee on services and
Resources for Women and Professional education.
our students were impressive, too, publishing and
presenting their work at an astonishing pace. one
example: some seventeen graduate students and
two undergraduates represented us brilliantly at
this year’s Mississippi Philological Association meeting in Canton. Ten students earned their PhDs in
the spring, along with twelve new mAs.
As successful as the last year has been, things
look even better for the year ahead. With changes
to the undergraduate bA and bA with licensure,
more comprehensive advisement, a new internship
program, an abundance of new majors, and a new
committee devoted specifically to recruitment and
retention, the undergraduate program is flourishing. The graduate program in literature has been
entirely redesigned, thanks to the year-long efforts
of graduate director ellen Weinauer and a group
of committed colleagues. Reflecting current trends
and best practices of programs around the country,
it is poised to move to the next level.
These accomplishments are the product of the
collective efforts of a dynamic faculty and you, our
stellar group of alumni and friends. Despite the
current hard times, with your continuing support
and guidance, our prospects have never looked
better.
With all good wishes,
Ex. 2: University Logo
Ex. 3: Reversed University Logo
13
BRAND
ARCHITECTURE
The university brand architecture provides
a framework for a cohesive and consistent
visual identity while also acknowledging
the individualism and various audiences of
university units.
Refer to the Which Logo Do I Use? section of this
manual for specific guidelines.
CORE BRAND
Core university units are central to our mission of teaching, research and service.
Those units within the core brand must use the official university logo and may not
develop their own unique logos.
E x a mple of units in the core br and:
• Colleges
• University Libraries
• Graduate School
• Departments
• Majors
• Programs
• Degrees
• Offices
• Locations
AFFILIATES
Affiliate units have distinctive personalities and missions. They bring something of
value to the core brand because of their varying products or services. While their
identity is embedded in that of the university, their audiences are not exclusively
the same. They may also have partnerships with external organizations that require
special considerations.
Affiliates may use a unique logo, but the university name should be included on all
communications materials.
E x a mples of affiliates:
• Centers
• Institutes
• Alumni Association
• Athletics
• Research Foundation
• The Accelerator
• Mississippi Polymer Institute
14
EXAMPLE OF
CORE BRAND
MATERIALS
Core university units are central to our
mission of teaching, research and service.
Those units within the core brand must use
the official university logo and may not
develop their own unique logos.
The proliferation of individual unit logos
dilutes the university’s image and confuses
our audiences.
Individual units are encouraged to develop
their own visual identities by using color,
graphics and other design elements to
establish continuity among communications.
The Office of University Communications
staffs professional graphic designers who
can assist units in establishing their own
visual identities. All graphic design services
are provided free of charge.
E X A M PLE O F A CO RE U N IT’S CO M M U N I CATI O NS M ATERIA LS
Experience the Culture
Funding Your Experience
SpeciAL excurSionS
Abbey progrAm coSTS
The Abbey Program offers students a week of living and learning in the heart of
See the application form for details on program costs.
Paris around the midpoint of the academic semester. While there, students will
use the streets, museums, cafés and parks of the city as an ever-changing set of
FinAnciAL Aid
classrooms. Additionally, the program travels to Normandy to explore the D-Day
Financial aid for qualified students may be applied to the cost of The Abbey
landing beaches and the marvelous Bayeux tapestry. Housing, transportation and
other required elements of these excursions are included in the program’s price.
preS
the
ented by
L’Abbaye Facts:
The Abbey was once a Royal School under th
Pontlevoy was occupied territory during WW
The region around Pontlevoy is home to viney
Program. Students are advised to begin their financial aid process well in advance
of payment deadlines.
eS
n
unique
eratur
in Spai
h progrAmS
S and lit
SpaniS
nguage
ign la provides students with unique opportunities to immerse
The Abbey
Program
fore
ment of
depart themselves in European culture through three of our extracurricular programs.
“Over there, everything is going to
going to be the same after your pas
For more information regarding financial aid, contact Melissa
Ravencraft in the Office of International Programs at
601.266.5009 or melissa.ravencraft@usm.edu;
or you may contact your own
• TheCommunityServiceLearningProgramgivesstudentsopportunitiestoembrace
Institution’s Financial Aid office.
the dynamics of service learning as they adjust to being in a new culture and
learn to see their own citizenship in increasingly global and sophisticated terms.
The Abbey’s Service Learning challenges may include English language
tutoring, a food drive and other student-organized initiatives.
• TheAmbassadorSeriesanditsweeklyeventswillbringstudentsintocontact
with cultural events, artistic trends and social movements active in the European
Union. Held on The Abbey campus and in neighboring towns, the series will
build bridges between The Abbey community and its European neighbors.
Topics and themes will change each semester based on recommendations and
programming choices made by Abbey students, staff and faculty.
• The Vision Quest supports the holistic learning mission of this program by
helping to organize personal growth and academic exploration during students’
independenttraveltime.VisionQuestisrequiredofallstudents.
www.uSm.edu/ip
Experience the Cultures of Spain
A Learning Experience
The Granada Program will give students opportunities to experience the cultural life
The acaDeMic prograM
of Spain. Granada’s many festivals and cultural activities offer local “granainos”
and visitors’ occasions to celebrate, enjoy, interact and be together. Granada, a
city of young people, has become a choice destination for international students
from many countries. Because of its historical past, the city is imbued with
Christian, Muslim and Jewish cultural background that can be experienced when
visiting shops, palaces and places of worship or when simply walking across its
ancient streets and modern avenues.
The Granada semester has been designed so that participating students will
experience other cities, such as Madrid, as part of the program. For ten days,
students will take classes, where learning and lectures will occur in museums,
monuments, streets, restaurants and parks.
programS
international
The Granada Program includes several excursions and visits, such as Sevilla, the
capital of south Spain, Córdoba, the capital of ancient caliphs, and an optional
visit to Morocco in North Africa.
®
Students will enroll for a full course load for between 15 and 18 semester hours.
No prior study of Spanish is required for participation in the program.
spanish courses
A minimum of two Spanish courses must be taken. These courses emphasize language
acquisition, communication and culture, and are offered at all levels. Levels are assigned
according to students’ knowledge and experience in the language.
courses TaughT in engLish
• Studentswillalsotakenolessthantwoandnomorethanthreeothercourses
• Studentswillchoosefromcoreandupperlevelclassesinavarietyofsubjects
• Classofferingsdependoffacultyavailabilityandstudentenrollment
• Programavailabilitysubjecttostudentenrollment
FacuLTY
Dr. Rafael Sánchez, director of the Granada Program, is a former associate professor
of Spanish and chair of Foreign Languages at the University of Southern Mississippi.
Other faculty participating in the Semester in Granada Program come from institutional
members of the Granada consortium as well as from the Universities of Granada, Jaen,
Malaga and Murcia, and the renowned Don Quijote language school. Additionally, a
select group of postdoctoral fellows from American and European Doctoral programs in
the humanities, social sciences and fine arts may join the Granada faculty.
Funding
Your Experience
These
samples
show how
a unit can clearly identify
itself to an audience while
still maintaining the graphic
standards of the university. This
multi-part campaign focuses
on using similar layouts, type
treatment and design elements
to create a unique impression.
granaDa prograM cosTs
See Application Form for details on Program Costs
The price of the Granada Program covers full tuition, fees, Spanish textbooks,
Internet, housing (two persons per room – individual rooms are available for an
additional monthly fee), meals, half-board (media pension=breakfast and supper)
or full board (three meals for an additional fee), two excursions (one trip to
Sevilla and one trip to another city), a visit to the Alhambra palaces, a city tour of
Granada, health services and facilities.
FinanciaL aiD
Financial Aid for qualified students may be applied to the cost of the Granda
Semester Abroad program. Students are advised to begin their financial aid
process well in advance of payment deadlines. For more information regarding
financial aid, contact Southern Miss International Programs at 602.266.4344 or
your own institution’s Financial Aid office.
LiVing in granaDa
Students participating in the Semester in the Granada program live either with a
Spanish family or in a centrally located residence, a 15-20 minute walk from classes.
The Granada residence is fully air conditioned and features in-room bathroom or wash
basinandasharedbath/showerroom,in-roomtelephones,separatesmokingand
non-smoking areas in dining and living rooms, satellite television, video and stereo
in the living rooms, fully equipped shared kitchen, washing machines and dryers.
WWW.usM.eDu/ip
15
EXAMPLE
OF AFFILIATE
MATERIALS
E X A M PLE O F A N A FFI LIATE’S CO M M U N I CATI O NS M ATERIA LS
Affiliate units have distinctive personalities
and missions. They bring something of value
to the core brand because of their varying
products or services. While their identity
is embedded in that of the university, their
audiences are not exclusively the same.
They may also have partnerships with
external organizations that require special
consideration.
NATIONAL CENTER FOR
SPECTATOR SPORTS
SAFETY AND SECURITY
[ research education solutions ]
www.NCS4.com
Affiliates may use a unique logo, but the
university name should be included on all
communications materials. In many cases,
unique logos must be used in conjunction
with the official university logo. Refer to the
Which Logo Do I Use? section of this manual for
specific guidelines.
Affiliates are not required to use a unique
logo, and in many cases, their identity
and connection to the university will be
reinforced by not doing so.
These samples show how an affiliate
can clearly identify itself to an
audience while still maintaining the
graphic standards of the university.
In all communications materials, this
university affiliate uses consistent
design elements and colors to
establish a visual identity.
16
FONTS
PRI N T M ATERIA LS
PRINT MATERIALS
Adobe Caslon
Futura
Adobe Caslon
Futura
Adobe CaslonFutura
Adobe Caslon
Futura
Adobe Caslon Futura
University communications materials are not
required to use a specific font. However, the
Adobe Caslon and Futura families of fonts
are the two recommended for use in print
communications. Substitute fonts are Goudy
Old Style, Times New Roman and Arial.
WEB USAGE
The Georgia and Lucida Grande families of
fonts are the two recommended for use on
Goudy Old Style
Goudy Old Style
Goudy Old Style
the Web.
Arial
Arial
Arial
Times New Roman
Times New Roman
WEB
Georgia
Georgia
Lucida Grande
Lucida Grande
Lucida Sans
17
COLORS
OFFICIAL COLORS
The official Southern Miss colors are black
O FFI CIA L CO LO RS
BLACK
Web - #000000
Print Media/Promotional Items - 100% Black/K100
and gold, chosen in 1912.
PRINT MEDIA AND
PROMOTIONAL ITEMS
Black - 100% Black
Gold - The Pantone® values for gold are
123 C, 123 CP, 115 UP and 115 U.
The CMYK values are 0% Cyan,
19% Magenta, 89% Yellow
and 0% Black.
GOLD
Web - #FFAB00 or #FFD046
Print Media/Promotional Items - C0 M19 Y89 K0, 123 C, 123 CP, 115 UP, 115 U
Pantone Matching System® Formulation for gold ink (when using professional design software)
Spot Color Ink, Coated Paper - 123 C
Process Color Ink, Coated Paper - 123 CP
Process Color Ink, Uncoated Paper - 115 UP
Spot Color Ink, Uncoated Paper - 115 U
WEB
Black - #000000
Gold - #ffab00 or #ffd046
EXPANDED COLOR PALETTE
In addition to the official colors, an
expanded color palette of optional colors
has been created. These colors have been
chosen because they compliment black
and gold and are not meant to replace the
official colors. Use of these colors is not
E XPA N D ED CO LO R PA LE T TE
PMS 638
C89 M0 Y7 K0
WEB #00AFD8
PMS 653
C96 M59 Y4 K17
WEB #21578A
PMS 2925
C84 M21 Y0 K0
WEB #0098DB
PMS 384
C24 M5 Y98 K35
WEB #BE9300
PMS 3272
C98 M0 Y42 K0
WEB #00A599
PMS 3395
C74 M0 Y52 K0
WEB #00C78B
PMS Warm Gray 9
C17 M25 Y25 K49
WEB #82786F
PMS 382
C28 M0 Y92 K0
WEB #BED600
PMS 144
C0 M52 Y100 K0
WEB #E98300
PMS 166
C0 M74 Y100 K0
WEB #E05206
PMS 126
C10 M30 Y100 K34
WEB #9E7C0C
PMS 269
C80 M95 Y0 K35
WEB #4B306A
PMS 200
C3 M100 Y66 K12
WEB #B71234
PMS 199
C0 M100 Y65 K0
WEB #D0103A
PMS 248
C45 M100 Y0 K0
WEB #9B1889
required.
18
STATIONERY
It is expected that all university business
will be conducted on official university
letterhead. Individual units may not create
their own stationery or identification
materials apart from the university system.
School of MuSic
118 college Drive #5081 | hattiesburg, MS 39406-0001
Phone: 601.266.2543 | fax: 601.266.3427 | usm.edu/music
Shown on this page is the official university
stationery. It should only be printed
from approved templates and follow the
guidelines set forth in this manual.
Pre-printed letterhead, envelopes and
John Doe
Assistant Professor
School of Music
118 College Drive #5081
Hattiesburg, MS 39406-0001
john.doe@usm.edu
P: 601.266.2543
F: 601.266.3427
usm.edu/music
business cards can be ordered through
Copy Services at
www.usm.edu/stationery.
See the Letterhead section for more details about
letterhead templates.
®
DEPARTMENT
OF BIOLOGICAL SCIENCES
School of MuSic
118
118College
collegeDrive
Drive#5018
#5081
Hattiesburg,
hattiesburg,MS
MS39406-0001
39406-0001
RETURN
RETURN SERVICE
SERVICEREQUESTED
REQUESTED
Addressee Name
Department or Company
Post Office Box or Address
City, State 00000-0000
19
GULF COAST
STATIONERY
It is expected that all university business
will be conducted on official university
letterhead. Individual units may not create
College of HealtH
730 east Beach Boulevard | long Beach, MS 39560
Phone: 228.214.3447 | fax: 228.214.3452 | usm.edu/gulfcoast/health
their own stationery or identification
materials apart from the university system.
Shown on this page is the official Gulf
Coast stationery. It should only be printed
from approved templates and follow the
guidelines set forth in this manual.
John Doe
Clinical Instructor
College of Health
730 East Beach Boulevard
Long Beach, MS 39560
john.doe@usm.edu
P: 228.214.3447
F: 228.214.3452
usm.edu/gulfcoast/health
Pre-printed letterhead, envelopes and
business cards can be ordered through
Copy Services at
www.usm.edu/stationery.
See the Letterhead section for more details about
letterhead templates.
College of HealtH
730 east Beach Boulevard
long Beach, MS 39560
RETURN SERVICE REQUESTED
addressee Name
Department or Company
Post office Box or address
City, State 00000-0000
20
LETTERHEAD
Order pre-printed letterhead
9 www.usm.edu/stationery
Download a template
9 www.usm.edu/uc
PRINTED LETTERHEAD
Traditional, pre-printed letterhead can be
ordered through Copy Services. Templates to
accompany this letterhead are also available
for download.
1. Order the pre-printed letterhead. 2. Download the Microsoft Word pre-printed
letterhead template.
3. Open the template and write the letter in
the space provided.
4. Print the letter with your desktop printer on
the pre-printed letterhead.
ELECTRONIC LETTERHEAD
An electronic template of the letterhead
is available to download and use for
communications sent via email. The electronic
letterhead template is not intended to
replace official university letterhead and
is for electronic (not printed) use only.
1. Download the Microsoft Word electronic
letterhead template.
2. Open the template and fill in the
appropriate content.
3. Save the file and send the letter
electronically.
DEPARTMENT OF BIOLOGICAL SCIENCES
118 College Drive #5018 | Hattiesburg, MS 39406-0001
Phone: 601.266.4748 | Fax: 601.266.5797 | biologicalsciences@usm.edu | usm.edu/biology
1.25”
LEFT MARGIN
NAME OF COLLEGE,
SCHOOL, DEPARTMENT,
CENTER, OFFICE OR UNIT
Date
Addressee Name
Company Name
Department
123 Main Street
Anywhere, USA 12345
Dear Addressee,
A serif font such as Times New Roman
is suggested for use in letters
.88”
RIGHT MARGIN
Thank you for demonstrating your dedication to lorem ipsum dolor sit amet, orci suscipit suspendisse
mattis semper quis, leo ultricies convallis tortor integer faucibus, duis in a at amet in amet. Nunc nunc non
fermentum orci, curabitur urna, nibh tortor in fermentum purus neque lorem. Vehicula litora felis fusce,
sem aliquet fermentum leo neque eros.
The University of Southern Mississippi is an important part sit id auctor nullam, in congue eros parturient,
proin augue erat, a urna quisque pharetra, maecenas augue adipiscing magna. Quis aliquam mauris amet
ridiculus sodales, wisi semper vitae turpis eros quasi, ea lorem non suspendisse, interdum etiam, non
curabitur quis. Vitae nec blandit urna quia tortor aliquam, arcu duis est quisque tincidunt non et, vehicula
curae justo dolor aliquam donec dui. Nullam eget elit enim molestiae et pellentesque. Mollis diam, porta
lorem porta quis viverra, eros et sed nulla proin amet sodales. Mollis aenean, suspendisse dui purus nunc
felis, maecenas non bibendum, ac error sed in augue mi elit. Vitae nec blandit urna quia tortor aliquam,
arcu duis est quisque tincidunt non et, vehicula curae justo dolor aliquam donec dui. Tortor est ut id ipsum
duis, pulvinar sagittis dapibus suspendisse laborum fusce est, etiam dictumst rutrum phasellus iste duis,
et bibendum lobortis vel consequat. Convallis vivamus nunc, et blandit mauris aliquam risus suspendisse,
urna urna.
Once again, thank you for your demonstrated commitment to Southern Miss. Adipiscing eget metus amet
adipiscing quam. Eget dapibus, hac sit phasellus blandit ipsum pede lectus, a non ipsum. Sit nibh eu
adipiscing dolor tortor, nullam in viverra penatibus urna sed, eget sit. Ante lectus amet. Donec vestibulum
sed aptent facilisis odio adipiscing, vivamus viverra eleifend ante, nunc est sed.
Sincerely,
John Doe
Professor
When working with either of the templates, the
position of elements should not be moved.
21
GULF COAST
LETTERHEAD
Order pre-printed letterhead
9 www.usm.edu/stationery
Download a template
9 www.usm.edu/uc
PRINTED LETTERHEAD
Traditional, pre-printed letterhead can be
ordered through Copy Services. Templates to
accompany this letterhead are also available
for download.
1. Order the pre-printed letterhead. 2. Download the Microsoft Word pre-printed
letterhead template.
3. Open the template and write the letter in
the space provided.
4. Print the letter with your desktop printer on
the pre-printed letterhead.
ELECTRONIC LETTERHEAD
An electronic template of the Gulf Coast
letterhead is available to download and
use for communications sent via email. The
electronic letterhead template is not intended
to replace official university letterhead and
is for electronic (not printed) use only.
1. Download the Microsoft Word electronic
letterhead template.
2. Open the template and fill in the
appropriate content.
3. Save the file and send the letter
electronically.
NAME OF COLLEGE,
SCHOOL, DEPARTMENT,
CENTER, OFFICE OR UNIT
Phone: 228.214.3447 | Fax: 228.214.3475 | collegeofbusiness@usm.edu | usm.edu/gulfcoast/business
COLLEGE OF BUSINESS
730 East Beach Boulevard | Long Beach, MS 39560
1.25”
LEFT MARGIN
Date
Addressee Name
Company Name
Department
123 Main Street
Anywhere, USA 12345
Dear Addressee,
A serif font such as Times New Roman
is suggested for use in letters
.88”
RIGHT MARGIN
Thank you for demonstrating your dedication to lorem ipsum dolor sit amet, orci suscipit suspendisse
mattis semper quis, leo ultricies convallis tortor integer faucibus, duis in a at amet in amet. Nunc nunc non
fermentum orci, curabitur urna, nibh tortor in fermentum purus neque lorem. Vehicula litora felis fusce,
sem aliquet fermentum leo neque eros.
The University of Southern Mississippi is an important part sit id auctor nullam, in congue eros parturient,
proin augue erat, a urna quisque pharetra, maecenas augue adipiscing magna. Quis aliquam mauris amet
ridiculus sodales, wisi semper vitae turpis eros quasi, ea lorem non suspendisse, interdum etiam, non
curabitur quis. Vitae nec blandit urna quia tortor aliquam, arcu duis est quisque tincidunt non et, vehicula
curae justo dolor aliquam donec dui. Nullam eget elit enim molestiae et pellentesque. Mollis diam, porta
lorem porta quis viverra, eros et sed nulla proin amet sodales. Mollis aenean, suspendisse dui purus nunc
felis, maecenas non bibendum, ac error sed in augue mi elit. Vitae nec blandit urna quia tortor aliquam,
arcu duis est quisque tincidunt non et, vehicula curae justo dolor aliquam donec dui. Tortor est ut id ipsum
duis, pulvinar sagittis dapibus suspendisse laborum fusce est, etiam dictumst rutrum phasellus iste duis,
et bibendum lobortis vel consequat. Convallis vivamus nunc, et blandit mauris aliquam risus suspendisse,
urna urna.
Once again, thank you for your demonstrated commitment to Southern Miss. Adipiscing eget metus amet
adipiscing quam. Eget dapibus, hac sit phasellus blandit ipsum pede lectus, a non ipsum. Sit nibh eu
adipiscing dolor tortor, nullam in viverra penatibus urna sed, eget sit. Ante lectus amet. Donec vestibulum
sed aptent facilisis odio adipiscing, vivamus viverra eleifend ante, nunc est sed.
Sincerely,
John Doe
Assistant Dean
When working with either of the templates, the
position of elements should not be moved.
22
CERTIFICATES
SA M PLE CERTI FI CATE
Certificates may be ordered from
Southern Miss Copy Services.
For certificate presentation, white folders
with the university logo printed on the front
are available.
Office of Student Activities
COPY SERVICES
Thad Cochran Center, Ground Floor
Hattiesburg
presents the
O utstanding s tudent O rganizatiOn Of
601.266.5310
the
Year a ward
to the
s OcietY
Of
P hYsics s tudents
14th Annual President and Advisors Dinner
December 6, 2010
Jane Doe, Director
John Doe, Assistant Director
23
POWERPOINT
TEMPLATES
BL ACK TE M PL ATE
G O LD TE M PL ATE
Two PowerPoint templates are available
to download and use for university
presentations at www.usm.edu/uc.
These templates utilize the official logo,
official colors and the recommended fonts
for digital media.
These templates can be modified to suit your
needs; however, be careful not to distort the
university logo.
24
UNIVERSITY
VEHICLES
For consistency with other university visual
communications, all university vehicles
having a new logo applied should use the
general university logo.
25