Geepas - Super Brands

MARKET
A sophisticated world-view and higher disposable
incomes make the Middle East one of the most
lucrative markets for consumer electronics. With
a tech-savvy population eager for the latest
technology at the lowest price, the region is both a
windfall and a challenge to major industry players
like Geepas to offer the best at affordable rates
irresistible for low to middle-income consumers.
Geepas is committed to offering the best value
for hardworking individuals who seek to keep up
with the times but must stick to a strict household
budget. New technologies being introduced
practically on a daily basis has made it a must for
every consumer to upgrade gadgets and home
appliances or be left behind. This development
motivates Geepas to continue innovating products
and improving ranges to suit the changing lifestyles
of its target audience, making up-to-date, superiorquality electronics available and affordable to the
masses. Finding a niche in middle-class and lower
middle-class homes, Geepas leads the way in
offering superior quality and performance in its
extensive product range. This set of consumers
has been the rock of the company’s success, and
Geepas embraces its growing demands, offering
360-degree solutions, from fashionable trimmers
to heavy-duty home theatre systems, LED TVs and
refrigerators, making itself part of the consumer’s
life from sun up to sun down. Geepas products come under five major
categories – home appliances, kitchen appliances,
entertainment products, lighting devices and
personal care products. With more than 1,500
offerings distributed in more than 86 countries
worldwide, Geepas has achieved a powerful
presence in the market over a span of thirty years,
catering to over 300 million customers around the
world. standards and adopts international and monetary
standards on consumer protection. l ADQCC - The Abu Dhabi Quality and
Conformity Council (ADQCC) was established in
2009 to raise the quality of the Emirate’s exports
and locally traded products, while protecting the
interests of consumers and supporting the UAE’s
competitive economy. It is a testament, therefore,
to the consumers’ trust in the brand for Geepas
to win the coveted Trust Mark Certification from
ADQCC. l SASO Certification - Geepas has passed
the exacting criteria set by the Saudi Arabian
Standards Organisation for services, facilities,
utilities and products offered within the Kingdom
of Saudi Arabia.
l BIS Certification - Geepas offerings are certified
by the Bureau of Indian Standards (BIS), giving
them the distinction as high quality products
manufactured with consumer interest and safety
in mind.
l BPS Philippines Certification - Geepas has
achieved certification under BPS, making their
products safe and reliable for daily use per
Philippine standards.
l Superbrand - Geepas has the distinction of
being named a Superbrand for two consecutive
years 2015 and 2016, firmly setting it as one of the
most trusted electronics brands in the region.
Geepas directly manages and operates an
extensive distribution network in all six GCC
states and other countries, making them the
strongest value segment brand in the region. The
unparalleled reach and highly efficient after-sales
support and a strong distributor network have
deeply entrenched the brand in the hearts and
minds of its target consumers. HISTORY
Geepas’ success story is proof that
uncompromising quality and a passion for
customer service are key to any enterprise.
From a single store opened over three decades
ago to becoming a large business conglomerate
with multiple brands across various categories
spread across several countries, Geepas’ rise has
been nothing short of meteoric. Geepas’ parent
company, Western International Group, originated
in the Kingdom of Bahrain and employs over
11,000 personnel from over fifteen nationalities
ACHIEVEMENTS
in ten different countries, with new brands and
Geepas has come a long way from its beginnings
divisions being regularly added to the portfolio. as a small gift shop selling consumer electronics
Other brands under Western
and toys. Now one of the most renowned brands
International Group:
in the region, it is a pioneer in delivering service
and quality in collaboration with suppliers, ensuring Nesto - hypermarkets and department stores
that the right product is available at the right time, Royalford - dinnerware and kitchenware
Olsenmark - electronics and home appliances
at the right price. It is because of consumers’
Parajohn - luggage and travel accessories
support that they have been able to touch
Clarkford - watches
benchmarks in product quality. Some of the key
Babyplus - baby products and accessories
achievements are:
l ESMA Certification - Geepas products are
Brandzone - fashion and lifestyle store
Younglife - fashion wear and inner wear
quality approved and certified by ESMA, the
Shoepoint - shoes and accessories
official body that formulates UAE national
62
Jazp.com - online shopping portal
GSquare - electronics and household items
The quality of products and high standards in
customer service have grown a consistent and
loyal following, with figures revealing that up to
74.3% of customers have purchased three or
more products from the brand stable.
Geepas boasts an extensive range of products:
Entertainment Devices - Ranging from home
theatre systems with superior sound quality,
crystal-clear LED TVs, profound speakers and
smart tablets, Geepas has it all.
Home Appliances - Geepas has an incredible
line-up of refrigerators, washing machines, vacuum
cleaners, air conditioners, air coolers, etc. When it
comes to all major home appliances, Geepas has
you covered. Kitchen Appliances - New concepts are regularly
researched and embraced by introducing airfryers,
bread makers, blenders, microwave ovens, grill
makers, toasters, etc. Personal Gadgets - Geepas has an exciting range
of grooming products in its portfolio with specially
designed products for men and women, such as
trimmers and shavers for men and a fine range
of epilators, hair dryers, straighteners, curlers and
facial steamers for women.
Lighting Devices - Geepas has the best lighting
devices in the market ranging from various types
of flashlights to emergency lanterns.
RECENT DEVELOPMENTS
PRODUCT
Geepas assures affordable high-performance,
high-quality products that meet ever-changing
consumer demands at all times. Staying at the
top of growing trends in product innovation and
technology, Geepas delivers 360-degree solutions
from basic home essentials such as refrigerators
and washing machines, to stylish lifestyle products
like home theatre systems and LED TV’s. Geepas’ phenomenal after-sales service Gcare, provides an unbeatable three-day service
turnaround time period, underlining the brand’s
promise of always putting the consumer first.
Geepas ‘Service on Wheels’ is a unique concept
that brings its signature customer service where
the customer is. Qualified technicians travel to key
points in the UAE and set up service camps where
products under warranty are received for repair
on the spot. This service is also key in creating
word-of-mouth interest in new offerings. Geepas has recently launched refreshed packaging
across all product categories. This new look
confidently positions Geepas as a game-changer in
the competitive market of consumer electronics
while adhering to international packaging
standards and meeting expectations of today’s
smart consumers. The new packaging heralds a
new era for Geepas as it moves forward armed
with cutting-edge technology and consumer
insights into making their products more relevant
to growing customer needs.
The Geepas logo has been revamped to a black
colour. This has been under consideration for
quite some time, and after extensive research
and customer feedback, the brand has decided
on the colour change, the sleek and sharp black
colour undoubtedly giving a more modern look to
Geepas and a stronger identity. Black is classy, and
Geepas as a brand exudes class and quality with
its exceptional range of products.
Geepas has recently launched an exclusive
line-up of refrigerators and cooking ranges that
offer unique features focusing on safety and
performance.
Geepas aims to focus on products that are
innovative and environment friendly. Growth
and improvement in technology have opened
opportunities for better quality, safer and more
eco-friendly products that a dedicated R&D team
tirelessly works toward. With its products available
in well over 86 countries worldwide, Geepas aims
to reach untapped regions such as South America,
the Far East, Southeast Asia, etc. Geepas boasts one of the most advanced
warehousing systems in the region, with the most
advanced SAP management system monitoring
and controlling stocks in real time. A new fully
operational warehouse covering more than
200,000 sq ft and a height of twenty metres has
been added to the facility to grow and handle the
current stock levels due to the rising demands of
consumers.
the topmost of Geepas’ concerns. As a company
and as a brand, Geepas has great passion for
the products it offers and for all their customers
and believe in exceptional after-sales support for
continuity. Geepas is trusted as brand that not only focuses
on technology, precision and innovation, but has a
responsible, clear vision for development by being
a model for sustainable growth opportunities for
its stakeholders.
www.geepas.com
PROMOTION
Geepas aims to be accessible to its target
audience at all times, featuring regularly on TV
channels, radio stations and major newspapers,
as well as outdoor advertising, with new product
announcements and exciting price-busting
promotions. Geepas has also grown its social
media presence across major platforms, giving
consumers a convenient venue for feedback,
participation in competitions, as well as be
informed in real time about new products and
offers. Throughout the year, Geepas also conducts
various corporate social responsibility activities,
including regular blood donation campaigns
and recycling programmes, among many others.
Geepas also actively sponsors popular cultural
events such as ‘Camp ka Champ’, a well-favoured
yearly singing competition that takes place in all
major labour camps across the UAE.
THINGS YOU DIDN’T KNOW ABOUT
GEEPAS
BRAND VALUES
Geepas values are customer focused, from
ensuring satisfaction and affordability, to innovation
and superior service. Its priority remains offering
the customer the best there is at the most
reasonable price, putting a premium on customer
savings. Reliability in relationships, whether in its product
offerings and communications with consumers
or dealings with suppliers and distributors, is at
Geepas is one of the leading brands in
customer retention, with up to 74.3% of
customers having purchased three or more
products from the brand’s offerings. l Geepas has over 1,500 products available in
more than 86 countries worldwide.
l Geepas is available at over 20,000 outlets in
its vast network across all GCC countries.
l Geepas takes pride in its phenomenal
after-sales service, Gcare, with a three-day
service turn around period available only
at its service centres in over 25 countries
worldwide.
l Western International Group, parent
company of Geepas, employs over 11,000
personnel from over fifteen nationalities in
ten different countries.
l