Roofing Solutions Worldwide

Roofing solutions worldwide
What you can expect from us
“Our vision is to be the preferred supplier of pitched roofing solutions
worldwide. For us this means providing innovative and reliable roofing
systems to our customers, which give protection from the elements, can
blend in with any local style, and add value to any building. As the global
leader in roofing solutions, we want to shape the future of the industry.
Using our in-depth understanding of the needs of both end-customers and
business partners in each of our local markets around the world, we aim to
meet their expectations and give them the best possible value.”
Dr. Ulrich Glaunach
Chief Executive Officer
Lafarge Roofing
3
4
Just an idle dream?
Of course, the basic function of a roof is to provide protection from pouring
rain, burning sun, freezing cold and raging storms, and to continue doing so
for many years.
The roof is a major part of any building, and goes a long way towards defining
its overall character and appearance. Whatever its shape, material and colour,
there is no doubt that a well-designed and reliable roof adds value to a building
and is something to take pride in.
Naturally, the people involved in a building or rebuilding project want the
installation of the roof to be trouble-free. They expect a complete solution with
all the products and services involved fitting perfectly together. They want to be
sure they have made the right decision. Basically, it’s all about peace of mind.
As many solutions as there are customers:
residential or non-residential, low-budget or luxury – roofing solutions have to
fit in both with local traditions and trends in architecture and design. Reliability,
functionality, design, value for money – a roof perfectly suited to individual
needs. Surely that’s not too much to ask for?
5
6
This is not a pie in the sky
Our goal is to deliver high-quality roofing ideas that work, which make people’s
lives both easier and more enjoyable. To achieve this, we offer a unique variety
of products, materials, designs and colours to suit individual tastes, all available
from a one-stop shop. This way we provide our customers with a guaranteed
solution they know they can rely on.
Whatever the building, we offer the right roofing
products and services:
concrete, clay or metal; traditional or modern; red, black or any other colour
from our wide selection; chimney and ventilation systems; components designed
to match our range of tiles and chimneys. All these elements go to make up
state-of-the-art roofing systems. Roofers can also choose from a broad range
of off-the-shelf accessories. Complete roofs that can be installed within hours,
solar roof systems that provide power and hot water, an energy-saving roof
system that keeps its owners cool even if they live in tropic climates – Lafarge
Roofing offers all this and more.
In cooperation with our market partners we market complete packages of
products, roofing components and services, sometimes including installation
and finance.
Our guarantees are a byword for security, and our product brands are usually
among the most prestigious in their markets, standing for the perfect combination of traditional craftsmanship and modern lifestyle values. While our various
products are marketed under strong regional product brands we have started
to offer bundles of products and services tailored to specific customer needs
under one worldwide brand – “Avius”.
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8
Turning dreams into reality
Roofing solutions require coordinated teamwork: careful planning, outstanding
design, precise calculation and skilled workmanship are all essential to create
the perfect roof. And of course, none of this is possible without the on-time
delivery of products and services.
Our market partners help turn dreams into reality. They can advise on the right
choice, and they use our products and services to provide a tailor-made solution
that meets the particular needs of the customer. They guarantee trouble-free
work on the spot, taking care of the whole roofing process to make the customer’s life easier.
Building long-term relationships
with our market partners is a basic element of our business philosophy, which
is why we provide them with wide-ranging support to help them run their businesses successfully.
We operate service partner schemes and joint initiatives involving long-term
cooperation with top roofers, distributors and contractors. Together with them,
we identify future opportunities and approach the market as a team, using
good practices developed in our different markets. And together with them,
we spearhead the process of innovation by implementing new business models
as well as innovative installation techniques and tools.
We exchange knowledge with our market partners on a regular basis, ensure
they are constantly informed through our sales teams, linked IT systems and
e-business functionalities, and train them in the use of new technologies and
products. Customer advisory boards provide a forum where we can discuss the
future direction of the market with our partners. Allowing us to work together
to develop strategies that take advantage of future market opportunities.
Providing solutions and adding value for our customers. Our market partners
can appreciate the results of this both in our long-term strategy and in their
day-to-day dealings with us.
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10
A dream team, based on partnership
We succeed when our market partners do. We strive to provide value to them,
so that they make us their preferred supplier. Whoever our most important
partners in a local market may be – homeowners, resellers and distributors,
roofers, architects, planners and building contractors – our aim is to gain their
long-term loyalty. We give them all the support they need, drawing on our
many years of experience in process management, marketing and logistics.
Some examples what this support includes:
■
Logistics/on-site services: innovative packaging, ready-to-use bundles of
roof systems, and new approaches to logistics improve the efficiency of yard
management and ease installation. Roofing products can be delivered to the
site on a just-in-time basis and installed directly by crane. The exact quantity
of tiles and components needed for the job arrives in customised packaging.
Larger numbers of small components can be made available on site and
stored in a special lockable container.
■
Planning tools and consultancy services: we provide visualisation and
design applications as well as electronic planning and tendering aids that
include all tools to put together a state-of-the-art roofing system. Services
include professional help and advice at any point in the design and
construction process, both before and after sales.
■
Marketing and sales support: our marketing media help our partners by
winning new customers and raising their profile as solution providers. We
offer a full range of brochures and point-of-sale materials, such as tile displays, product samples and mock-up roof racks.
■
Online information and e-ordering tools: websites offer homeowners a
complete information platform. Our market partners have access to webbased tools that allow them to visualise a roofing solution and calculate its
cost. We provide distributors and roofers with advanced e-commerce tools to
simplify the ordering process and make transactions more efficient.
■
Partner schemes: we are committed to ensuring the success of roofers and
distributors, we are involved in initiatives to set up specialised professional
networks. With training on new products and installation techniques, we
also support a distinctive roofer’s craft.
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12
Making things happen
Lafarge Roofing operates in 46 countries, and our business units have more than
50 years experience in roofing. Our aim is to be the industry leader in product
and service innovation: we devote more resources to roofing than any other
roofing company in the world. Moreover, as part of the Lafarge Group, we
have access to research & development expertise unmatched in the roofing
industry.
Leveraging our experience and resources, we develop solutions that meet
today’s expectations and anticipate tomorrow’s needs, for example:
■
Specialised systems and components generate solar energy and collect
rainwater.
■
The Cool Roof system for ventilation and heat reflection in tropical climates
saves energy and thus reduces costs.
■
Innovative re-roofing solutions to fit in local environments, historical buildings
and devoted to modern lifestyle.
■
New smooth surfaces, which are dirt-repellent and more durable against
environmental impacts, e.g. dust, grime and algae.
■
Extra-large tiles are more economic and quicker to lay, and complete roofs
made up of prefabricated elements are more cost-efficient to install.
We are committed to operational excellence
With worldwide performance programmes we are constantly seeking to make
our business processes better – in the industrial area as well as in sales and
marketing, with the customer at the center of our strategy.
We continually test and enhance all our products to make them as durable,
reliable and attractive as possible. Working closely with product designers and
materials scientists, our Technical Centres make sure that our products and
systems are fully functional, highly durable, fulfil their technical specifications in
every detail and are perfectly suited to their intended purpose.
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14
Working hard to keep our promises
Multi-local management is our way to realise our global ambitions in each of
our local markets. Our managers work as part of a larger international team,
adapting good practices from all over the world to provide better solutions in
their markets. However, we also believe that detailed knowledge of markets
and customer requirements is vital.
The basis for that are our “Principles of Action“. They are commonly shared
among all Lafarge employees and define our vision, the related commitments
and the management philosophy to make it real.
We are proud of the fact that Lafarge is ranked as one of Europe’s best employers. Our priority is to attract and retain people with key skills, drive and
potential, who share our values and develop a passion for exceeding customer
expectations. All employees are encouraged to display imagination, sound
craftsmanship and technical skills, a consistent customer focus and entrepreneurial spirit. Managers are expected to lead by example.
We believe that everyone in our company should be set clear objectives, receive
honest feedback on their performance, and have clearly defined development
prospects. Our Performance Management System helps to identify the strengths
and needs of employees and to develop their potential. This includes instruments such as appraisal interview, 360-degree feedback, personal objectives,
Leadership Profile and a Personal Development Plan.
Lafarge is highly rated for international career prospects, as employees can
access opportunities throughout the entire Group, across all four divisions.
International management programmes and the Lafarge University help our
employees to fulfil their potential within the Group.
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Number 1 in roofing solutions worldwide
More than 200 production sites in 39 countries, a workforce of some 11,900 employees on four continents, and
annual sales of 1.5 billion euros: Lafarge Roofing is the leading supplier of roofing solutions worldwide.
Every year, more than 1.5 million houses are covered with Lafarge Roofing products. We sell 2.8 million metres
of chimneys per year – enough for more than 150,000 houses. To be the real leader in the worldwide roofing
market, we are pursuing four overall strategic targets:
■
Acceleration of internal and external growth
■
Constant rejuvenation of our offering for each relevant market segment, to provide complete solutions
■
Continuous performance improvement in all areas, as we strive for operational excellence
■
Making Lafarge Roofing a place where the best people are proud to work.
Our business units are amongst the market leaders in roofing in most European countries. Moreover, we also
have leading positions in the quality segment of markets with growth potential such as the United States,
Eastern Europe, South-East Asia and India, Latin America and Africa.
2003 sales of main products by
region in million of euros*
Roofing
components
500
174
267
106
Concrete roof tiles
Western Europe
Concrete roof tiles
North America
Clay roof tiles
Concrete roof tiles
other regions
* exclusive of shares of associates
16
2003 pitched roofing volumes
in million of m2*
Asia
Others: 54
251
Chimneys
2003 employees by
geographical area*
Africa: 335
Latin America: 411
North America
Mediterranean
Basin: 69
1,973
593
1,484
7,035
Clay
roof tiles
Concrete
roof tiles
other regions
25.9
64.0
44.7
158
Central &
Eastern Europe
* as at 31.12.2003
Western
Europe
Concrete roof tiles
North America
19.9
* exclusive of shares of associates
Concrete
roof tiles
Western
Europe
Lafarge, the world leader
in construction materials
Lafarge Roofing is the Roofing Division of the Lafarge Group, the world leader in building materials. Employing
some 75,000 people in 75 countries, in 2003 Lafarge posted sales of 13.7 billion euros. Lafarge was founded in
1833 and is now a publicly traded company with 246,000 private shareholders all over the world. The Group
holds top-ranking positions in all its activities:
■
Cement: cements, hydraulic binders, lime
■
Aggregates & Concrete: aggregates, ready-mix concrete, prefabricated concrete units, asphalt and paving
■
Roofing: roof tiles in concrete, clay and metal, roofing components, chimney systems and roofing solutions
■
Gypsum: plasterboard systems, gypsum blocks and sprayable plaster.
Lafarge’s growth policy is defined in the context of a strategy of sustainable development: The Group’s expertise
in efficient industrial processes generates value, protects the environment, shows respect for societies and cultures
and is sparing in its use of natural resources and energy. By focusing on the development and improvement of
building materials, Lafarge puts the customer at the core of its strategy and offers the construction industry and
the general public innovative solutions that bring more safety, beauty and comfort into our everyday lives.
Sales in million of euros
2003 sales by divisions as a %
Asia
Gypsum
5
13,658
14,610
13,698
12,216
10
10,528
15
Roofing
0
14
9
Africa
11
47
33
Aggregates
& Concrete
2003 employees by
geographical area as a %*
Cement
Latin
America
North
America
33
10
Western
Europe
6
20
12
Central &
Eastern
Europe
Mediterranean Basin: 5
1999
2000
2001
2002
2003
* as at 31.12.2003
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Roofing solutions worldwide
A
C
F
I
Bramac Dachsysteme
International GmbH
Bramacstrasse 9
3380 Pöchlarn
Austria
CPAC Monier (Cambodia)
Co., Ltd.
No. 26 Monivong Blvd
Phsar Tmai
Phnom Penh
Cambodia
Lafarge Tekkin Oy
Sinikalliontie 9
02630 Espoo
Finland
Lafarge Roofing (Calicut) PVT.
Ltd.
1/25A Karuvanthurthy Road
Feroke Calicut 673631
Kerela
India
Klöber Vertriebs GmbH
St. Pöltner Strasse 115
3130 Herzogenburg
Austria
Schiedel Kaminwerke GmbH
Friedrich-Schiedel-Strasse 2 - 6
4542 Nußbach
Austria
Tondach Gleinstätten AG
8443 Gleinstätten
Austria
B
Klöber Benelux PGmbH
Herbesthaler Strasse 36
4700 Eupen
Belgium
Lafarge Roof Products Belgium
N.V.
Parklaan 29a, bus 1
9300 Aalst
Belgium
Bramac Krovni Sistemi d.o.o.
Humska 27
71000 Sarajevo
Bosnia-Herzegovina
Lafarge Roofing Systems
(China) Ltd.
No. 1088 Yan An Xi Road
Chang Ning District
200052 Shanghai
PR China
Bramac Pokrovni Sistemi d.o.o.
Prilaz Ivana Visine 7
10020 Novi Zagreb
Croatia
Schiedel Proizvodnja dimnjaka
d.o.o.
Golubovec 26
49255 Golubovec
Croatia
Bramac Stresni Systemi
spol. s r.o.
Kolbenova 882/5a
19000 Praha 9 - Vysocany
Czech Republic
Schiedel s r.o.
Horousanšká 286
25081 Nehvizdy
Czech Republic
Schiedel Savuhormistot Oy
Sinikalliontie 9
2nd floor
02630 Espoo
Finland
Klöber France SARL
70, Allée de la Robertsau
67000 Strasbourg
France
Lafarge Couverture S.A.
12, avenue d’Italie
75013 Paris
France
Schiedel Chimney Systems
Ireland Ltd.
Kingscourt Road
Carrickmacross
County Monaghan
Republic of Ireland
Schiedel SARL
12, avenue d'Italie
75013 Paris
France
Klöber Italia S.r.l.
Via Pozzo Antico, 32
20033 Desio (MI)
Italy
G
Klöber GmbH & Co. KG
Scharpenberger Strasse 72 - 90
58256 Ennepetal
Germany
D
Lafarge Dachsysteme GmbH
Frankfurter Landstrasse 2 - 4
61440 Oberursel
Germany
Schiedel Sistemi dimnjaka
d.o.o.
Zmaja od. Bosne 90/1
71000 Sarajevo
Bosnia-Herzegovina
Lafarge Tekkin A/S
Kong Christians Allé 53
Postboks 11 20
9100 Alborg
Denmark
Lafarge Roofing Technical
Centers GmbH
Rembrücker Strasse 50
63150 Heusenstamm
Germany
Lafarge Roofing Brasil Ltda
Avenida Tégula 333
Bairro Ponte Alta
12940-972
Caixa Postal 801
Atibaia-Sao Paulo-SP
Brazil
Schiedel Isokern AS
Industrivej 23
7470 Karup
Denmark
Schiedel GmbH & Co.
Lerchenstrasse 9
80995 München
Germany
E
H
Bramac Pokrivni Sistemi EOOD
Promischlena Zona
P.O.B. 182
7500 Silistra
Bulgaria
Lafarge Tekkin OÜ
Rävala pst 8C
10143 Tallinn
Estonia
Bramac Kft.
Házgyár u 1.
8200 Veszprém
Hungary
Schiedel Kéménygyar Kft.
Kistó u. 12
8200 Veszprém
Hungary
18
PT Lafarge Roofing Indonesia
Graha Mobisel, 4th Floor
Jl. Mampang Prapatan Raya,
No. 139
12790 Jakarta
Indonesia
Lafarge Roofing S.p.A.
Via Valle Pusteria 21
39030 Chienes
Italy
Schiedel s.r.l.
Via Montegrappa 19 - 21
20060 Truccazzano (MI)
Italy
J
Lafarge Roofing Co. Ltd.
Daiwa Minami Morimachi Bldg.
2 - 6, 2-chome Kita
Tenjinbashi, Kita-ku
Osaka 530-0041
Japan
L
CPAC Monier (Laos) Co., th.
No. 045, Unit 03 Dongpalan
Maung Sisattanak
Vientiane
Laos P.D.R.
Lafarge Tekkin SIA
Mukusalas iela 42
1004 Riga
Latvia
Lafarge Tekkin UAB
Smolensko g. 6
Building A
2600 Vilnius
Lithuania
M
Lafarge Roofing Malaysia
Sdn Bhd
Wisma Lafarge
66 Jalan Ampang
50450 Kuala Lumpur
Malaysia
California Clay Tile de Mexico,
S.A. de C.V.
Km. 139 Carreera
Mexicali - Tijuana
Paso del Aguila
Tecate
Mexico
MonierLifetile SRL de CV
Valle de Santa Cruz No. 40
45640 Santa Cruz de las Flores
Tlajomulco de Zúniga, Jalisco
Mexico
N
Schiedel Polska Sp. z o.o.
ul. Wschodnia 24
45 - 449 Opole
Poland
Lusoceram Empreendimentos
Ceramicos S.A.
Rua Castilho, 39 - 8 A/D
1269 - 109 Lisboa
Portugal
Bramac Sisteme de
Invelitori S.r.l.
13 Decembriestr. Nr. 94A
500164 Brasov
Romania
Schiedel Sisteme de cosuri S.r.l.
Str. Zizinului Nr. 14
Bl. 36, Ap. 6
2200 Brasov
Romania
OOO Braas DSK-1
ul. Amundsena 2
129343 Moscow
Russia
Lafarge Tekkin AS
3470 Slemmestad
Norway
S
P
CPAC Monier Philippines, Inc.
Unit B, 2nd Floor
Emmanuel House
115 Aguirre Street
Legaspi Village
Makati City
1200 Philippines
Lafarge Roofing (Korea) Ltd.
201, Jung Hwa Building 271 -21
Nonhyun-Dong, Kangnam-Ku
Seoul
South Korea
R
Lafarge Dakproducten B.V.
Jagerstraat 10
P.O. Box 1108
6040 KC Roermond
The Netherlands
Schiedel Skorsteiner AS
Karihaugveien 89
1086 Oslo
Norway
Lafarge Roofing (Pty) Ltd.
Barrage Road
P.O. Box 1468
1930 Vereeniging
Gauteng Province
Republic of South Africa
Bramac Krovni Sistemi d.o.o.
Bulevar Nikole Tesle 3
„Hotel Jugoslavija“
11181 Belgrade
Serbia and Montenegro
Uralita S.A. División Tejas
Mejia Lequerica 10
28004 Madrid
Spain
Kami AB
Telegrafgatan 6a
Box 518
169 29 Solna
Sweden
Lafarge Tekkin AB
Telegrafgatan 6a
Box 518
169 29 Solna
Sweden
Schiedel Isokern AB
Kungsgatan 6 B
41119 Göteborg
Sweden
Braas Schweiz AG
Bonnstrasse 9
3186 Düdingen
Switzerland
Schiedel dimnjacki sistemi
d.o.o.
Kumodraska 176/8
11000 Belgrad
Serbia and Montenegro
Schiedel Kaminsysteme AG
Badstrasse 38
5312 Döttingen
Switzerland
Bramac stresné systémy
spol. s r.o.
Mojmirovská cestra 9
95112 Ivanka pri Nitre
Slovakia
T
Braas Polska Sp. z o.o.
ul. Wschodnia 26
45-449 Opole
Poland
Schiedel slowensko spol. s r.o.
Zamarovská 177
91105 Zamarovce
Slovakia
Klöber Polska Sp.z o.o.
ul. Pilsudskiego 13
50-048 Wroclaw
Poland
Bramac Stresni Sistemi d.o.o.
Dobruska vas 45
8275 Skocjan
Slovenia
RuppCeramika Sp. z o.o.
ul. Wschodnia 26
45 - 449 Opole
Poland
Schiedel dimniski sistemi d.o.o.
Latkova vas 82
3312 Prebold
Slovenia
CPAC Roof Tile Co., Ltd.
1 Siam Cement Road
Bangsue
Bangkok 10 800
Thailand
Lafarge Siam Roofing Co., Ltd.
45 Moo 3 Nikompattana
Rayong 21180
Thailand
Lafarge Cati Cozumleri
San. ve Tic. A.S.
Gebze Güzeller
Organize Sanayi Bölgesi
Atatürk Cad. 1 Km
P.O. 173
Gebze/Kocaeli
Turkey
Schiedel Baca Sistemleri
Tesis ve Insaat Ltd. Sti.
Cekmekoy Sapagi
Alemdag Cad.
Karacaoglan Sok. No. 5
Dudullu 34775
Istanbul
Turkey
U
Braas Ukraina GmbH
Vul. Gorodotska 367
79040 Lviv
Ukraine
Lafarge Prokrivelni Systemy
GmbH
Vul. Vasylkivska 14
03040 Kyiv
Ukraine
Klober Ltd.
Ingleberry Road
Shepshed
Loughborough
LE12 9DE Leicestershire
United Kingdom
Lafarge Roofing Technical
Centers Ltd.
Sussex Manor Business Park
Gatwick Road, Crawley
West Sussex RH10 9NZ
United Kingdom
Lafarge Roofing Ltd.
Regent House
Station Approach
Dorking
Surrey RH4 1TG
United Kingdom
Schiedel Chimney Systems Ltd.
Washingbay Road
Coalisland
County Tyrone
BT71 4ND
United Kingdom
Scotcem Roof Tiles Ltd.
Newbridge Industrial Estate
Newbridge
Edinburgh
EH28 8PJ
United Kingdom
Clay Tile Venture, Inc.
P.O. Box 430
91980 Tecate (CA)
USA
MonierLifetile LLC
7575 Irvine Center Drive
Suite 100
92618-2930 Irvine (CA)
USA
19
Photo credits: Lafarge Roofing Photo Library, Christian Chamourat (p. 3), imageSource (p. 4), PhotoDisc (p. 6), Corbis (cover)
04 / 2004
Lafarge Roofing GmbH • Communications
Frankfurter Landstrasse 2– 4 • 61440 Oberursel • Germany
Tel. +49-61 71-61-0 06 • Fax +49-61 71-61-23 00
www.lafarge-roofing.com