The Ultimate Dental SALES Mastery Event

3 HUGE Reasons to Register NOW for July 15 –17, 2011
SuperConference, Boston by 2pm Sun. 7/18/107/26/10
y
REASON 1: Earliest Birds' Discount of
Monda
65% OFF TUITION
WILL NOT be REPEATED!
6
REASON 2: FIRST 47 Doctors to Register
for July 2011 Event Will Get 2010 DVD &
Audio CD's Package Normally $997.00, FREE!
REASON 3: DISCOVER
“The Ultimate Dental SALES Mastery Event”
Hitting it Out of the Park...Every Time You Step Up to the Plate!
‘10 SuperConference FREE DVD/Audio CD Package $997.00 Value
"The Ultimate Dental SALES Mastery Event"
Hitting it Out of the Park… Every Time You Step Up to the Plate!
SPEAKERS : Mr. Cal Ripken Jr., the “IRON MAN!”, Dr. Robert Cialdini, Regents Professor of Psychology, Arizona State University,
Dr. Cliff Sheats, New York Time Best-Selling Author, PhD Health Sciences, Clinical Nutritionist and Certified Personal Trainer,
Mr. Michael Cage, Genius Direct Response Marketer and Webinar/TeleSeminar Expert, Mr. Stew Leonard, Jr., named
“Connecticut Retailer of the Year, Dr. Tom Orent, “The Gems Guy” … and more “Professors of Sales Mastery” to be added shortly!
Dear Friend and Fellow Dentist,
Imagine having a GRAND SLAM practice just for a moment. Practice that Never strikes out regardless of what this economy throws at it. Imagine the sheer,
unbridled joy of getting everything you’ve ever wanted (and more) from your practice. Well now you can. If you’re looking to finally “Master” your practice,
work when you want, where you want, with whom you want… and only IF you choose to work, then I just might have what you’re looking for.
Turn Your Practice into the Dynasty of Your Market
Too many dentists are being turned into slaves by their practice. Every night head hits pillow not knowing what tomorrow will bring. Everything they do turns
into a foul ball. Unfortunately, that’s a recipe for disaster (in any economic time) and they won’t stay in the game for long. So you ask what’s the solution?
Here’s the game plan of the champions: Have systems in place. Have you ever been to a McDonald's? They’ve got bunch of teenagers with zits all over their
face, who would rather be anywhere else in the world but there operating it….yet they're their still a multi-gazillion dollar franchise. And the reason is, yes you
guessed it, Systems. Successful practices, just like successful teams, have a game plan that’s already been proven to work.
At “The Ultimate Dental SALES Mastery Event”, you’ll discover proven and reliable, step-by-step, easy to implement systems for your practice, that will allow you to work less, to grow and sustain healthy profits, to help more patients ACCEPT VERY BEST dental treatment, and best of all, do it all on AUTOPILOT. This was KEY to me owning and operating two SEVEN figure highly profitable dental practices, while working only one day chair side before retiring at
age 46. This will certainly be one of my best event’s ever and you should make it your mission to be with us in Boston July 2010!
“Lead Your Practice Effectively, Efficiently, and
Profitably to Thrive in Any Economic Time”
Iron Man Strategies to Outwit the Competition
Carl Ripken Jr. is one of the toughest baseball players of all time. In fact, he broke
Lou Gehrig’s “Iron Man” record for having played 2,130 consecutive games. Along
with 400 homers and 3,000 hits, Obviously it was a no brainer inducting Cal into
the Baseball Hall of Fame.
Cal Ripken Jr. “Iron Man”
Baseball Hall of Fame
He took his “die hard” attitude into the business field after he’d retired from baseball and he didn’t even miss a beat. He is a developer of baseball-related businesses, including his own Ripken Youth Baseball Academy, with youth-sized fields
modeled after several big league ballparks; a one-of-a-kind baseball complex featuring a 6,000-seat stadium, in his home town, for a minor league team.
“The Nightmarish Truth About
Today’s Practice of Matching a Drug
with a Diagnosis … Discover a
Revolutionary Solution via
Biotransformation”
 Mind-boggling truths about Mental Decline, Lack of Energy and Heart Disease … what Science Says and What it Doesn’t Say.
 Why astounding numbers of scientists believe ‘drugs for a diagnosis’ is rapidly becoming an antiquated regimen
“Yes! - Proven Ways for Salespeople
To Become More Persuasive”
 Discover how drugs can and will age your body at
an alarming rate.
 Discover the core influence skills that underlie
 Banish the lightweight weapons and attack your
Cliff Sheats, PhD
NY Times Best-Selling health enemies with the full force of hi-tech science.
Author. Live 15 Years
 What are YOU doing that is shockingly similar to
YOUNGER than Your
bloodletting in the 1800s?
Physiologic Age
successful leadership (e,g., change management,
negotiation).
 Understand how to recognize and benefit from
elusive “moments of power,” during which people
are particularly receptive to requests.
 Do drugs have an outlandish impact on your organs
& is it worth it?
 Why a visit to your health-food store is pure guesswork.
 Sneak a Peak at a futuristic protocol for real wellness.
 Do you believe you’re ‘too old’ for a healthy metabolism, a toned body and a
lean physique? Biotransformation disagrees.
 Distinguish between ethical and unethical uses of
Dr. Robert Cialdini
“Influence, the
Psychology of YES!”
six universal principles of influence so that participants can build long-term, mutually rewarding relationships with co-workers, colleagues, and clients.
(Continued on page 2)
 Understand how to use the principles of influence during interactions with
TRIPLE HEADER Presentation
by Yours Truly: Dr. Tom Orent
co-workers who are above, below, and lateral to you in the organizational
hierarchy.
 Learn our to apply the principles systematically to often-encountered situations.
“I’M a DENTIST, Not a SALESMAN!”
 Become adept at recognizing & managing influence attempts directed at
Non-Confrontational Sales 101.
Comfortable AND Disarmingly Effective!
participants by others.
 Acquire a common framework and language to use with co-workers in identifying, understanding, and handling influence problems.
Dr. Tom Orent A no punches pulled frank discussion of “Salesperson” versus
 What scientific research tells us that is different from conventional wisdom
about how to persuade most effectively.
Served 6 Years
AACD Examiner
for Accreditation
“The Customer is Always Right!”
Leonard was awarded the prestigious Dale Carnegie Leadership Award, an international honor that recognizes company
leaders who emphasize development of their people, and has
appeared on numerous national television shows regarding
his expertise and store's business philosophy, including the
CBS Early Morning Show, Martha Stewart, CNN, MSNBC,
The History Channel and The Food Network.
Stew Leonard's has received worldwide recognition for its
passionate approach to customer service and creating a great
Mr. Stew Leonard work environment for its team members. The company is
continuously featured in marketing textbooks and business
$400 Million
school case studies such as Harvard Business School and
Annual Sales
Columbia University, has been named to FORTUNE magaGrocery Stores
zine's “100 Best Companies to Work For” list for the past eight consecutive years, was awarded the 2008 Retailer of the
Year Award by the Connecticut Retail Merchants
Association and was named “one of the best”
grocery stores in the nation in a 2008 AOL user
survey.
Since Leonard took over as president and CEO in
1991, the company grew to include four food
stores in Norwalk, Danbury and Newington, Connecticut and Yonkers, New York, and eight wine
stores in Norwalk, Danbury and Newington, Connecticut, Yonkers, Farmingdale and Carle Place,
New York and Clifton and Paramus, New Jersey.
Stew Leonard's employs over 2,000 team members and has annual sales of $400 million.
“professional.” We all spent a whole lot of years perfecting our
clinical skills, pursuing technical excellence. If you’re like me
the last thing you want is create the perception that you are no
different than a used car salesman.
We’ll dive into detail on non-confrontational sales techniques which allow you to
reap the benefits of both worlds. Maintain dignity while patients perceive you as
nothing less than a “trusted advisor” (a term I learned from my close friend and
colleague, the late Dr. Phil Korpi). Best of all, you’ll learn how to nonconfrontationally EFFECTIVELY SELL what in your heart you firmly believe to
be in your patients’ best interest.
“Event-Based Marketing,
The Grand Slam of New Patient Attraction"
How to Bring in 72 New Patients from a Single 3 Hour Evening Out
Marketing can be fun and profitable (when done right). Every once in a while you
hit a “homerun” and bring in a bunch of new patients with a single ad. BUT… there
is nothing I’ve seen that can come anywhere close to the results you can reap from
the “Grand Slam” mother of all marketing… “Event-Based Marketing!” Join me in
Boston, July 2011 and learn exactly how to make this happen in your dental practice. Plus I’ll reveal just who got 72 new patients from a single evening “event!”
"Selling the Invisible... FENCE!"
Sales Lessons I Learned from my Twin Hound Puppies
The “Invisible Fence” Salesman sat down with us at our kitchen table, and twenty
five minutes after meeting him had us agree to pay his company several thousand
dollars! We had no clue invisible fences could be so expensive. But we were certain that we had made the right decision and happy about it as well.
At the GIC SuperConference July 2011, we’ll take a close-up look at the “Sales
PROCESS” he deployed in order to instantly win our acceptance and the family
credit card! And… every strategy he deployed can be used with humans as well!
EVEN IF YOU DON’T KNOW YOUR July 2011 SCHEDULE: lock down your spot anyway and if you discover you’re unavailable just call my
office up to 60 days before the event and I’ll give you all of your money right back no questions asked.
Guarantee #1: By 6 pm day 1 if you don’t get several times Guarantee #2: DOUBLE YOUR TUITION BACK if you don’t Increase COLLECTIONS
your investment, hand me your badge, turn in your materials, $100,000/yr. Within 12 months. If you can honestly say you tried some of the Gems & don’t bump
at least $100,000 annual collections within 12 months after the seminar, let me know. I'll swiftly
& I’ll REFUND You DOUBLE YOUR TUITION FEE!
refund DOUBLE your entire tuition fee.
July 15 to 17, 2011, GIC SuperConference, Boston, MA
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□ CHARGE my CREDIT CARD ON FILE Mond
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GIC Membership
Doctor 65% OFF
Staff 65% OFF
NON Members
GIC Silver PLUS
$2997
$2697 $943.95 x
=$
GIC Gold
$1797 $628.95 x
=$
GG12 (incl. Alumni) N/C
Earl
y
July Bird 65%
OF
EZ 1 ’2011 E
2-Pa
vent F
&
2pm y Plan
END
Sun
. 7/1
8/10 S
($200 100% *refundable deposit)
+ $997
+ $747 $261.45 x
+ $597 $208.95 x
+ $397 $ 97.00 x
ay
7 /2
6/10
NOT a Gold Member?
=$
=$
□
CHECK HERE to UPGRADE
to
GIC
GOLD MEMBERSHIP
.
..
=$
.
And you’ll enjoy the Huge Bonuses and Discounts afforded to GIC Gold Members. Pay
=$
. ONLY HALF the usual $297.50 GIC
monthly Gold Membership fee on August 15, 2009. Your 1st Full Fee
Gold Dues wont be charged until Sep 15, 10!! PLUS, if you are one of
the FIRST 27 to UPGRADE to GOLD, I’ll Ship You an Oversized
Total Office Registration BEFORE Extra Pre-Pay DISCOUNTS (see below)
□
OR if NOT REGISTERING for 2011 (or if not in the 1st 47)
Check Here to SAVE $400 off the 2010 Super Conference
DVD/ Audio CD Package. $997 - 400 = $697 through Mon. 7/26/10
CHOOSE PAYMENT PLAN
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SAVE 10%. CHECK here to PRE-PAY in FULL
and SAVE additional 10% Bookkeeping Discount
“6-PAY” CHECK here to pay in SIX Monthly
Installments, Save 5% Bookkeeping Discount
CHECK here for EZ-Equalizer Pay: Charge Credit
Card in TWELVE Equal Monthly Installments!!!!!
6” Black Jasper Gemstone Globe, a $50 Gas Card, and
an Atomic Wall Clock as my gifts to you.
My “GREAT AS GOLD GUARANTEE:
You’ll add $10,000/yr. practice Revenues from Just Your First
Quarterly Gold Coaching Call with Me or I’ll Refund You $300
for Trying Gold. No Risk Offer Ends 2pm Monday, 7/26/10
TAKE ADVANTAGE of UPGRADE DISCOUNTS:
Member Discounts are ONLY VALID if you MAINTAIN membership from registration ’til seminar
Registering for this seminar authorizes Dr. Tom Orent & Gems Publishing to charge the credit card listed above
for amount(s) shown, and use e-mail, fax, phone & mailing addresses above to keep you informed of seminars,
product offerings, & special offers we make available from time to time. Payable only by credit card.
Attention GG12 & GG12 Alumni: If total is < $200.00, your credit card will be charged $200.00.
*Difference between team’s registration fee and the $200.00 will be refunded only if you attend the event or give
at least 30 days notice.
Fax Order Form Back to: 1-508-861-1550
Call: 1-888-880-4367
Outside USA, Call: 001-508-872-0066
Boston ‘11 WEB Exp 7/26/10