HUNSLET HAWKS MEDIA PACK

HUNSLET HAWKS
MEDIA PACK
HUNSLET HAWKS
FRAMING THE FUTURE, HUNSLET HAWKS AT THE
HEART OF THE SOUTH LEEDS COMMUNITY
HUNSLET HAWKS
THE HISTORY
Established in 1883, Hunslet RLFC (now known
as the Hunslet Hawks) have had an eventful
existence involving multiple relocations, prestigious
cup wins and overcoming adversity on a number
of different occasions.
Having won tournaments throughout the 20th Century,
including winning the Challenge Cup, the club narrowly
missed out on a place in the Super League in 1999. 13
years later the club has recently been taken over by the
Hunslet Independent Supporter’s Trust, and they are
now challenging for promotion from the Co-operative
Championship to join the game’s elite in the Super League.
The Trust
Hunslet Independent Supporters Trust (HIST) was formed
in September 2010 by a group of supporters who wanted
to work alongside the Hunslet Hawks RL Club to raise
its profile in the local community and help generate new
avenues of funding.
The Club
Hunslet Hawks have largely existed for the last 32 years
through the financial backing of two Directors, Grahame
Liles and Sean Cluderay. However after a long association
with the Club both felt that now was the right time to retire.
Unfortunately despite all efforts no buyer could be found
and so the offer came for the Club to be gifted to the Trust.
Joint Operation
HIST arranged for appropriate due diligence and also ran
the Club as a joint operation alongside the current owners
from August 2011 through to Jan 31st 2012. That allowed
an exchange of knowledge and skills to ensure that the
Club maintained and delivered its key responsibilities.
Flying Solo
HIST have been in total control of the day to day
running of the Club since 01 February. The aim is
that the Shareholdings of Grahame and Sean will be
formally handed over to the Trust at the end of the 2012
season. This will give HIST 56% shareholding. Additionally
pledges have also been made by the two other largest
shareholders and once these are received HIST will have
over 75% shareholding.
A New Dawn
These are exciting times for the Club and the new Board
who are in no doubt as to the challenge they face in making
the Club a financially viable and stable operation. There
is a new vision which will see the Club at the Heart of the
Community in South Leeds. There is also a new direction
which will see Hunslet run far more effectively as a business
to generate it’s own income in order to survive and thrive.
Working Relationships
Hunslet has already forged strong working partnerships
with its two key stakeholders the RFL and LCC which
will benefit the Club going forward. Additionally new
partnerships and sponsorships are being forged that will
provide both key support & income stream to the business,
including a new partnership with Leeds Rhinos which will
see both clubs share best practice on media, marketing
and commercial activities as well as player exchange on
dual registration loan deals.
Club Patron
We are also extremely proud & privileged to announce
Hilary Benn as our Club Patron. To have such a highly
respected MP as Hilary Benn committing to our cause
gives the whole Club a huge lift. It’s also a big statement
of intent on our part that we will endeavour to involve and
work with the right people who can help us meet our vision
in making the Club a sustainable, viable and vibrant centre
for the Community of South Leeds”
Opportunities
We think our vision offers real opportunities for local
Businesses to work with us on a mutually beneficial
basis as the Club and the Community of South Leeds
come together.
HUNSLET HAWKS
FRAMING THE FUTURE
CURRENT HORIZON
OPERATING MODEL
POTENTIAL MARKET
OUR VISION
HUNSLET HAWKS
CURRENT HORIZON
FUNDAMENTAL ISSUES WE NEED TO MEET HEAD ON
The club and its current board are working on a number of issues
which already need urgent attention or on the horizon. The diagram
shows the fundamental key issues we need to tackle head-on and
resolve to take Hunslet Hawks RLFC forward. The “framing the future”
plan to make the club the “Hub” of the South Leeds Community is
dependent on resolving these current issues.
INCREASE CROWDS
INCREASE SPONSORSHIP
NEGOTIATE NEW LEASE
AGREEMENT
EXPAND OUR ROLE AND
IMAGE IN THE LOCAL COMMUNITY
SECURE MAJORITY SHAREHOLDING
DEVELOP LEEDS RUGBY LEAGUE
DEVELOPMENT PLAN – JOINTLY
WITH OUR PARTNER CLUB LEEDS
RHINOS
HUNSLET HAWKS
OPERATING MODEL
HUNSLET HAWKS AT THE HEART OF THE COMMUNITY A ROLE MODEL FOR OTHER RUGBY LEAGUE CLUBS
H
PL
AY
• Income streams
• Sponsors
• Events
• Cashflow
• Affordability
• Budget/business plan
• Place to be
• Accessibility
• National player pathway
• Engage supporters
• Communication
DS
W
SU
• Matchday experience
• More than 80 minutes
• Family club
• Diverse/multi cultural
• No racism/homophobia
• Desire to be involved
BUSINESS OPPORTUNITIES
• Local/national
• Opportunities
• Network events
• Social events
• Business conferences
• Sponsorship
RFL
• Support
• Advice
• Governance
• Assurance
MARKETING
• Social media
• Website
• Posters
• The brand
• Campaigns
• Public relations
MP’S & COUNCILLORS
• Support
• Representation
LOCAL COMMUNITY GROUPS
• Closer working relationship
• Stronger networks & links
SUPPORTERS DIRECT
• Support
• Structure
• Governance
LEEDS CITY COUNCIL
• Buy in/support
• Working relationship
• Mutual benefits for both
SCHOOLS/COLLEGES/
UNIVERSITIES
• Future fans
• Future employees
• Future business
• Value for money
• Facilities
• Youth development
• Coaching
• Player pathway
• Opportunities
• Ownership
• Loyalty
S
ER
CA
S
SS
CE
C
CR
O
HUNSLET HAWKS
POTENTIAL MARKET
JOHN CHARLES CENTRE FOR SPORT USERS
We estimate that over half a million users utilise the facilities
at the John Charles Centre for Sport on an annual basis.
Hunslet Hawks supporters/players/staff
5-a-side leagues
Swimming club
Diving club
Sub aqua club
Tennis club
Indoor bowls club
Athletics club
American football
Football
Irish festival (annual)
Women’s Rugby League
Women’s football
Individual users
• Potential supporter base
• Potential business
• Potential opportunities
HUNSLET HAWKS
OUR VISION - THE FUTURE
COMMUNITY SHARE ISSUE
THE JOHN CHARLES CENTRE FOR SPORT,
A COMMUNITY OWNED FACILITY
• Cost effective operation
• Affordable facility – bigger footfall
• Recycle profits in to facility & local community
• Make “business” part of the furniture
INDIVIDUALS
COMMUNITY
Community Shares is a Government-funded action learning
research project looking at new ways for social enterprises
to attract finance. The work is funded by the Office of Civil
Society and led by the Department for Communities and
Local Government, and delivered by the Development Trusts
Association and in partnership with Co-operatives UK and the
Social Return on Investment Network.
MEMBER
GROUPS
COMMUNITY OWNED FACILITY
HUNSLET HAWKS
RECENT DEVELOPMENTS
100 DAYS UNDER HIST OWNERSHIP
1st Feb – 10th May 2012
Phoenix bar
Income streams
Advertising
• Re-furbished
• Merchandise – bigger range available
in phoenix bar on match day
• New scoreboard
• Re-launched lottery – with Halifax –
no long term tie in – greater income
• New sponsor packages
• Changing beer supplier
• Tie in with Leeds brewery
Funding & marketing
• Grant fund manger – self financing
• Plans to re-launch m&f/hissa
• New advertising hoardings
• New sponsor leaflets
Communication
• Foundation manager – self financing
• Plans to re-launch kit grid sales
– home & away for 2013
• Marketing company – self financing
Involving local politicians
• New web site launched
• Review of business demographic
• Councillor to take seat on board after
May elections
• The club on Twitter for the first time.
• Hilary Benn MP – taken on role of
club patron
Social
Business networking
• Local business network –The Wire
• Breakfast conference
• New telecommunications partner
“Pure Mobile”
• Business expo conferences
- 9 May – Lord Mayor opening
Working relationships
• RFL/LCC – ground capacity/new
lease
• SD – close working (JM – 23 May)
Community links
• Hunslet boys & girls club
• Hamarra centre
• Local amateur clubs – master class
coaching sessions
• Bramley – coach/players
• Re-vamped programme
• More info on Facebook
• Fans forum/Q&A
• Easter raffle
• Band night – The Blades
• 2012 Christmas dinner booked –
14 December
Governance
• Fortnightly board meetings
• Drive for community user group
meetings for JCSS
• Stronger financial controls (Sage)
• Development officers in schools
• Developed operating plan & long
term vision
• Harry the Hawk
• Promotional ticket offers
HUNSLET HAWKS
RECENT DEVELOPMENTS
THE NEXT CHAPTER
11th May 2012 - Date
Stadium
• 500 seats replaced in stadium after
negotiations with the council
• Ground Capacity Increased to 3450
Club Update???
• Now in formal negotiations for
handover of shares
Advertising
• Global email templates
Working relationships
• Leeds Rhinos Partnership which will
see both clubs share best practice
on media, marketing and commercial
activities as well as player exchange on
dual registration loan deals.
• Dance Academy going from Strength
to strength
Community links
• Providing 24 weeks work for Final
year University Marketing Student
from Leeds Carneige to provide
experience and develop a new working
partnership
• Purchased New Community Minibus
to further enhance our community
work and get the brand Hunslet Hawks
in to the community
Advertising
• Harry the Hawk attending more
community initiatives than ever before
• South Leeds Academy Year 7 & 11
Pupils designing home kit for 2013
season
Communication
• Re-vamped e-newsletter
Social
• HIST Family Fun Day
• Players Presentation Night
• Sponsor Event 20 October – To
become annual event
• Volunteers Evening
HUNSLET HAWKS
MEDIA
WHAT WE DO
facebook.com/hunslethawksrl
STATS
FACEBOOK:
650 Likes
(Increased from less than 300 since we took
the club in Jan/Feb)
twitter.com/hunslethawksrl
TWITTER:
875 (Only up and running 8 months!)
HAWKS TV:
16 subscribers, 2,433 views
youtube.com/hunslethawksrlfc
www.hunslethawks.co.uk
WEBSITE STATS:
Since we took over the cub and focused
on our online activity, we have added more
content on a more frequent basis, and the
results are there for all to see. We have
increased visits by over 50% to 5000 per
month, generating an average of 23,000 page
views a month.
HUNSLET HAWKS
WHAT’S IN IT FOR YOU?
Rugby League is associated with strong family brand values,
and this is something that both Hawks fans and players recognise.
ENTERTAINING
As a sponsor of the Hunslet Hawks, your business will be promoted
regularly to thousands of people throughout the season at
Co-operative Championship matches, and throughout various cup
competitions. There is also the opportunity to target fans online
through the Hawk’s website which regularly attracts 5000 people
per month.
PASSIONATE
ACCESSIBLE
The Hawks’ home, South Leeds Stadium, is a newly built hub for
state of the art facilities. Available to hire at competitive rates,
the site includes:
U
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C
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M
PR
O
M
IS
IN
G
THE
FAMILY
SPORT
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IN
With the Hawks currently competing in competitions such as the
Challenge Cup, there is an opportunity for your business to receive
significant media exposure through both television and press
coverage. The Hawks often gain interest from the local press due to
the community work they are involved in, including the Hunslet Dance
Academy, and this could be an effective PR opportunity for potential
sponsors. Whilst sometimes a photo with mascot Harry the Hawk is
all that is needed, the club will strive to accommodate any requests
that you may have.
ENTHUSIASTIC
• Exhibition spaces
• Conference facilities
• Bars
• Computer suite
All of these facilities are available to the general public, although
sponsors can receive significant discounts to hold meetings,
corporate entertainment, and company fun days at the stadium.
ENGAGING
HONEST
COMMITMENT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
ADVERTISING HOARDINGS:
High profile advertising board manufactured and fitted to top
quality standards. The board stays in place for all events held at the
South Leeds Stadium, which includes the Hawk’s home matches,
regularly attracting an average of around 1,000 supporters.
PRICE: £320 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
PLAYER SPONSORSHIP:
Player sponsorship will see your company name associated with
a Hunslet Hawks 1st Team player. You can choose from any of
our players (If available), benefits include:
• Your company name / logo in the match day programme
• Your company name on the club website, which receives over
5000 visitors per month
• Your company name announced over the tannoy when your
player scores points & when the teams are announced
• Two free tickets to a home game
• Player appearance for your company (if available)
PRICE: £200 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
PROGRAMME ADVERTISING:
Full page or half page advertisement in our match day
programme for a full season. The programme
is hugely popular with supporters and sponsorship
partners alike.
PRICE: Half Page: £60 + VAT
Full Page: £120 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
ONLINE ADVERTISING:
Place a banner on our website which receives over 5000 hits per
month. A great opportunity for your business to be associated
with the historic name of Hunslet Hawks.
PRICE: £150 + VAT
There is also an opportunity to be part of the Hunslet Hawks
newsletter, which is e-mailed to 500 people.
PRICE: £50 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
TABLE SPONSORSHIP (PHOENIX BAR):
High quality full colour plaque attached to a table
in the Phoenix Bar for all to see on a match day
and throughout the week. This plaque can contain a company logo and details or simply your
very own unique message for all to see.
PRICE: £50 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
MATCH BALL SPONSORSHIP
Receive all the following benefits for TWO guests:
• Access to the Directors’ Lounge for you and your guests
• Pre-match carvery or post-match buffet
• Reserved table seating in the Directors’ Lounge
• Access to the Executive bar (open throughout your visit)
• An exclusive seating area to watch the match
• Complimentary hot drinks at half time in the
Directors’ Lounge
• Name on the Hunslet Hawks website
• Name in the Match Day Programme
• Stadium announcements on match day
PRICE: £100 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
ASSOCIATE MATCH SPONSOR
Receive all the benefits below for FOUR guests
• Access to the Directors’ Lounge for you and your guests
• Pre-match carvery or post-match buffet
• Reserved table seating in the Directors’ Lounge
• Access to the Executive bar (open throughout your visit)
• An exclusive seating area to watch the match
• Complimentary hot drinks at half time in the
Directors’ Lounge
• Name on the Hunslet Hawks website
• Name in the Match Day Programme
• Stadium announcements on match day
• Reserved car parking
PRICE: £200 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
MAIN MATCH SPONSOR
Receive all the benefits below for TEN guests
• Access to the Directors’ Lounge for you and your guests
• Pre-match carvery or post-match buffet
• Reserved table seating in the Directors’ Lounge
• Access to the Executive bar (open throughout your visit)
• An exclusive seating area to watch the match
• Complimentary hot drinks at half time in the
Directors’ Lounge
• Name on the Hunslet Hawks website
• Name in the Match Day Programme
• Stadium announcements on match day
• Reserved car parking
• The chance to provide a match-day mascot,
to lead out the team before kick off
PRICE: £500 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
VICE PRESIDENT PACKAGE
• Entry to ALL home games
• Access to the Directors’ Lounge and bar
• Food provided at every game
• Free entry to the ‘End of Season Presentation Evening’
• An exclusive seating area to watch the match
• Complimentary hot drinks at half time in the
Directors’ Lounge
• Company logo on the Hunslet Hawks website
• Reserved car parking
PRICE: £350 + VAT
HUNSLET HAWKS
SPONSORSHIP PACKAGES
PLATINUM
GOLD
SILVER
BRONZE
• Shirt Sponsor (Shoulder, Collar)
• Vice President Tickets x2
• Advertising Hoarding
• Player Sponsor
• Vice Presidents Tickets x2
• Match Sponsorship
• Player Sponsor
• Programme Advertisement
• Match Sponsorship
• Advertising Hoarding
• Programme Advertisement
• Website Advertisement
• Advertising Hoarding
• Player Sponsor
• Website Advertisement
• Phoenix Bar Table Advertisement
• Player Sponsor
• Programme Advertisement
• Phoenix Bar Table Advertisement
• Programme Advertisement
• Website Advertisement
• Website Advertisement
• Phoenix Bar Table Advertisement
• Phoenix Bar Table Advertisement
• Signed Shirt
• Signed Shirt
PRICE: £10,000 + VAT
PRICE: £5,000 + VAT
PRICE: £2,000 + VAT
PRICE: £1,000 + VAT
HUNSLET HAWKS
SPONSORSHIP OPPORTUNITIES
PHOENIX SUITE NAMING RIGHTS
• Your Company logo on signage on both external and internal
walls
• Your Company logo/advertisements on LCD TVs on
matchdays
• Your Company logo seen at all functions held in the Phoenix
Suite
• Free use of the Phoenix Suite for all your company functions
PRICE: POA
HUNSLET HAWKS
FACILITIES
Alongside the sponsorship opportunities available, the
Hunslet Hawks also have a number of high quality facilities
at their disposal. These facilities have multiple uses and can
be hired for a number of events ranging from a company
meeting, through to weddings and parties.
FOR MORE INFORMATION PLEASE CONTACT:
Gareth Evans
Media & Marketing Director
E: gareth.evans@hawksrl.com
T: 07985 502553
THANK YOU