venue brochure

VEN UE B RO CH U R E
2012 Collections
July 14-18, 2011
T HE E VEN T
Mercedes-Benz Fashion
Dates: July 14 – 18, 2011
Week Swim (MBFW Swim)
Location: The Raleigh Hotel, Miami Beach, FL
is presented annually by
Attendance: 10,000+ by invitation only
IMG Fashion in Miami Beach,
Media + Buyers: 650+ (Domestic and international)
Florida at South Beach’s
Shows: 20+ runway shows & presentations
historic hotel, The Raleigh.
With its iconic, landmark
Timed to coincide with the swimwear industry’s largest trade show, MBFW
pool, it is one of Miami’s
resort collections while gaining exposure with the national and international
hottest destinations.
Swim provides a world-class runway platform to launch your swimwear and
fashion, style, and news media. IMG Fashion’s runway venues come complete
with the most experienced, professional production team in the industry.
MBFW Swim | The Event | 2
MARKETING BENEFITS
- Designer/Collection name inclusion in event advertisements in
publications such as California Apparel News, Ocean Drive Magazine,
Miami Herald, The Daily, etc
- The official event website’s designer section will include images
and video highlights of your collection and a link to your website
(In 2010, mbfashionweek.com received over 3 million page views and
1 million visitors)
- Online tools for designer to promote their brand including designer runway
and backstage photos and videos, profiles, retail points, links to their website and e-commerce, and the event scene featuring backstage and celebrity photos
- Blog stylized site includes real time event news, downloadable schedules, expanded designer content pages
- Broadband and mobile show content distribution (Runway show
features and highlights have received over 27 million views since 2007)
- Editorial mention in the Official Program including designer name
and headshot (Distributed to 5,000 attendees)
- Official Schedule with your collection name, show time and venue
is distributed in the Official Program, as well as on the Event Website
- Inclusion in designer specific event signage at The Raleigh
MBFW Swim | The Event | 3
Mercedes-Benz Fashion Week Swim attracts
journalists, photographers, camera crews and top
media from around the world
Vogue
Life & Style
Fashion Television
Teen Vogue
Star
Access Hollywood
ELLE
Associated Press
Deco Drive
WWD
Reuters
Extra Tonight
Sports Illustrated
Miami Herald
Fashion TV
People Magazine
E!
Mercedes-Benz Fashion Week Swim attracts
top international swimwear designers labels
and brands including:
ANK by Mirla Sabino
Ed Hardy Swimwear
Rosa Cha
Aqua Di Lara/Qiss Qiss
Inca
Speedo
Aquarella
Jessica Simpson
Swimwear Anywhere
Ashley Paige
Kooey Swimwear Australia
Syla by Sylvie Cachay
Badgley Mischka
L*Space by Monica Wise
Tibi
Beach Bunny Swimwear
Lisa Blue
Tommy Bahama
Becca
Lisa Maree
Tori Praver Swimwear
Belusso
Luli Fama
Trina Turk
Caffé Swimwear
Mara Hoffman
True Religion Swimwear
Carmen Marc Valvo
Marysia Swim
V Del Sol
Cia.Marítima
Nicolita
Vitamin A
Cosabella Mare
Norma Kamali
ViX Swimwear
Crystal Jin
Parke & Ronen
White Sands Australia
Custo Barcelona
Poko Pano
Zimmermann
Diesel
Red Carter
MBFW Swim | The Event | 4
CABAÑA G R AN DE
Price: $8,000
Location: The Raleigh Hotel
Runway: 90’ long x 6’ wide x 3/4” high
(white painted muslin)
Capacity: 390 seated*,
50 standing, 104 front row
*designated amount of sponsor seats
are not included in these numbers
Rental Time: 3 hours backstage,
1 hour front of house (subject to
change pending final schedule)
MBFW Swim | Cabaña Grande | 5
Included in Package:
- White tent with white stage set and white 3/4” runway located
adjacent to the Raleigh Hotel on 18th Street and Collins Avenue
- European Style overhead lighting
- Fully balanced sound system provides equalized coverage
for music playback
- Standardized seating plans to expedite pre-seating
- Backstage areas come fully equipped with garment racks, mirrors,
makeup lights, headsets and radio communication
- Climate-controlled air conditioned environment
- Continuous generator power
- Venue management and an experienced design team to handle
all lighting, sound, and stage requirements
- Volunteers will be on site to help set up and break down (stuff gift
bags, usher guests, and dress models backstage, if needed)
- Security will be provided to assure a safe and efficient flow of guests
MBFW Swim | Cabaña Grande | 6
Price: $5,000
Location: The Raleigh Hotel
Runway: 56’ long x 6’ wide x 12” high
(white painted muslin)
Capacity: 140 seated*,
64 standing, 62 front row
*designated amount of sponsor seats
are not included in these numbers
Rental Time: 3 hours backstage,
OASIS
(subject to change pending final
schedule)
MBFW Swim | Oasis | 7
Included in Package:
- Clear tent venue with 12” raised covered runway located in the Raleigh Hotel’s sandy Oasis just behind the pool area
- Bench-style guest seating
- Fully balanced sound system provides equalized coverage of
music playback
- Standardized seating plans are provided to expedite pre-seating
- Backstage areas come fully equipped with garment racks, mirrors
and makeup lights, headsets and radio communication
- Climate-controlled air conditioned environment
- Continuous generator power
- Venue management and an experienced design team to handle
all lighting, sound, and stage requirements
- Volunteers will be on-site to help with set up and break down
(stuff gift bags, usher guests, and dress models backstage, if needed)
- Security will be provided to assure a safe and efficient flow of guests
MBFW Swim | Oasis | 8
RAL E IG H P O OL
If you are interested in presenting your collection in alternative ways, such
as informal modeling, pool side exhibits, group shows, or a runway over
The Raleigh pool with a tropical foliage back drop, call us and we can work
together to customize a package for you.
Contact:
Christina Neault
christina.neault@imgworld.com
646-871-2410
MBFW Swim | Raleigh Pool | 9
RAL E IG H P E N T HOU SE
If you are interested in presenting
your collection as a presentation
complimented with cocktails,
or looking for the perfect after party
location to celebrate the debut of your
collection, The Raleigh Penthouse is
the ideal location.
Please contact Christina Neault at
christina.neault@imgworld.com
or 646-871-2410 to customize a
package perfect for your needs.
MBFW Swim | Raleigh Penthouse | 10
SHOW P RODUC T ION
IMG Fashion, the world’s premiere fashion event
production company, offers show production
packages. Choosing to have your show produced
by the unparalleled experience of IMG Fashion
will include the following:
- Production Coordinator/Show Director
- Backstage Staff
- Hair & Makeup Artists
- Dressers
- Models
- Pressers
- Pre-show workspace
- Rack Rentals
Does not include invitations, PR, front of house staff, run of show,
video/still photography, wardrobe stylist, music selection,
accommodations and travel, shipping of styled collection, gift bags,
custom scenery/lighting, or insurance. Brand logo, vinyl applied to upstage wall available for additional fee.
Cost (includes venue fee):
$30,000 Individual Show
$10,000 per designer* Group Show
*minimum 4 designer participation
Please contact Christina Neault at christina.neault@imgworld.com
or 646-871-2410 to discuss the production of your show.
MBFW Swim | Show Production | 11
SPON SOR I N FOR MAT ION
IMG Fashion is dedicated to keeping the venues at Mercedes-Benz
Your sponsors may not conflict
Fashion Week Swim affordable for all participating designers. The event
with any of these categories:
exists in large part due to our generous sponsors and we engage with
brands that are dedicated to supporting you and the fashion industry as
a whole.
- Motor Vehicles and
related categories
- Credit Cards and Payment Systems
In addition to the event support provided by our official sponsors, we
- Hotels and Residential Properties
understand that you may be pursuing individual sponsors for your show.
- Wireless/Broadband Providers
In doing so, we ask that you avoid brands in the categories listed here
so that there will not be any conflicts with the exclusivities extended to
- Shipping and Logistics
the event sponsors. Please keep in mind that this is an incomplete list that
- Mobile Phones, Handsets and PDAs
will expand. Therefore, please contact Ashley Carter at 646.871.2462 or
- Tourism and Travel
ashley.carter@imgworld.com with any questions.
- Airlines
interested in working with you, but you are free to work with your
- Non-Alcoholic Beverages
(sodas/energy drink)
own partners for these products.
- All spirits, liqueurs, beer and wine
The event also has hair care and makeup sponsors that may be
- Water (including flavored waters)
- Coffee and Coffee Products
- Regional Magazine
- National Newspaper
- Skincare and Suncare
MBFW Swim | Sponsor Information | 12
SPON SOR I N FOR MAT ION
MAKE UP FOR EVER, the leader in long-lasting, waterproof makeup and
an Official Sponsor of Mercedes-Benz Fashion Week Swim, offers an elite
team of professional makeup artists to design and execute makeup
looks for your show at the Event. Known for high tech, quality formulas
and an extensive palette of colors, MAKE UP FOR EVER products
are designed to allow for professional makeup artists to unleash their
imagination and bring the fashion world to new heights. For the third year
in a row, MAKE UP FOR EVER’s top artists who key spring and fall
collections in New York City will be in attendance in Miami and available to
key shows on behalf of the brand.
If you are interested in booking MAKE UP FOR EVER’s complimentary
services for your show or VIP makeup needs, please contact:
Gina Pallozzi Rowley
Executive Director, Communications
MAKE UP FOR EVER
Office: 212-925-9548
Email: ginar@makeupforeverusa.com
MBFW Swim | Sponsor Information | 13
FI NAL S T E PS
Please read all venue information carefully before
making your selection. Indicate on the form on the
following page your top three choices including the
date and venue. Once completed, return via fax or
mail to IMG Fashion with a credit card authorization
form or company check for your 50% deposit by
April 22rd, 2011. If you choose to email it, please send
it to Lauren Turner at lauren.turner@imgworld.com.
Requests will not be considered without a deposit.
If this will be your first time showing with us, please include a designer
press kit along with your application. This should include a company and
designer profile detailing the history of the collection, images of the most
current collection, any recent press coverage, and a distribution list.
Please submit this to us in hard copy format (electronic submissions will
not be accepted).
MBFW Swim | Final Steps | 14
VEN UE R EQU E S T FOR M
Company Name: Venue Choices:
Designer Name: CABAÑA GRANDE: $8,000
Address: o
o
o
o
Primary In-house Designer Contact: Phone: Fri. July 15th
Sat. July 16th
Sun. July 17th
Mon. July 18th
Fax: Email: Cell Phone: P.R. Company: P.R. Contact Name: Address: OASIS: $5,000
o
o
o
o
Fri. July 15th
Sat. July 16th
Sun. July 17th
Mon. July 18th
Please indicate first, second, and third
Phone: preferences of evening for your venue.
Fax: Email: You must include your 50% deposit with this form. Receipt of your request
and deposit does not guarantee a commitment from IMG Fashion. Your
deposit will not be processed until a time slot has been mutually agreed
upon; at that time, the deposit becomes non-refundable. Please make
checks out to “IMG Fashion Division of IMG Worldwide” and send to IMG
Fashion, 304 Park Avenue South, 4th Floor, NY, NY 10010. To pay by
credit card, fill out attached authorization form.
Please send this form to IMG Fashion, Attn: Lauren Turner
fax: 212-772-0899 or email: lauren.turner@imgworld.com
Please note all forms & deposits are due back no later than April 22rd, 2011
MBFW Swim | Form | 15
C R E D I T C A R D AU T H O R I Z AT I O N FO R M
I hereby authorize IMG Fashion Division of IMG Worldwide to make
Complete form and send to:
the following charges to the credit card listed below:
IMG Fashion Division of IMG Worldwide
o AMERICAN EXPRESS* o VISA o MASTERCARD
Attn: Lauren Turner
*preferred credit card
Fax: 212-772-0899
Cardholder’s Name: Email: lauren.turner@imgworld.com
Card Number: Expiration Date: Amount of Charge: $
Amount in Words: Signature of Card Holder: Date: Billing address: Zip Code: Phone Number: Invoice Number: Invoice Date: For Purchase of: For Show/Event: Designer Name: Business Phone #: Email Address of Contact: Company Name: Business Phone #: Email Address of Contact: Company Name: Business Phone #:
Business Fax #: Company Address:
MBFW Swim | Form | 16