KeystoneCentreNamingRights2014

KEYSTONE CENTRE
NAMING RIGHTS SPONSORSHIP
TWO THOUSAND FOURTEEN
COMMUNITY @ HEART
Naming Rights Sponsorship 2014
The mandate of the Keystone Centre is to enhance the lives of Westman residents
through providing a safe, family-friendly, multi-functional, full-service facility for use in
a wide range of events, meetings, entertainment, agricultural and recreational
activities throughout all seasons, accessible to everyone in the community we serve.
The Keystone Centre services a trading area of 180,000 people and sees over 1.2
million visitors every year. The Keystone Centre is a significant contributor to the
quality of life in Westman and plays a large role in the area of social and economic
impact for the community. (A recent study concluded that the Keystone Centre
generates more than $62m per year in economic impact through events held in our
facility.)
Nowhere else in Canada will you find a community centre with Royal-worthy multiday agricultural and entertainment fairs, local to international agricultural
championships, a full season of home games for the local WHL team, two additional
ice rinks that each serve upwards of 600 bookings a year for youth, recreational and
educational ice sports, an 8-sheet curling rink with regular leagues and tournaments,
musical concerts featuring big name artists like Kiss and ZZ Top for upwards of 5000
people, and conventions/trade shows and meetings for businesses and
associations from intimate boardroom bookings to thousands for national retreats –
all under one, more than half a million square foot, roof.
Why You Should Consider
• Position your company as a
forward-thinking, community leader.
• Expose your brand to a cross-section
of demographic, geographic and
lifestyle market segments.
• Build frequency through thousands
of impressions and exposures to your
brand every year.
• Build positive associations through
beloved events, experiences,
traditions and memories-made
at the Keystone Centre.
• Drive sales for new and existing
business.
• Corporate community engagement.
• Influence consumer perceptions.
• Build engaging relationships.
KEYSTONE CENTRE
keystonecentre.com
Your Benefits
to Naming Rights
Sponsorship
The Keystone Centre naming rights
package means far more than a
traditional corporate sponsorship.
Naming Rights provides you with the
opportunity to create a valuable,
positive association with the Keystone
Centre through marketing, advertising,
hospitality, website and promotional
opportunities. Through events here, you
will have the opportunity to gain local,
provincial and national exposure both
through visibility of signage within the
facility itself and organically through
name associations in media mentions
and spoken reference.
COMMUNITY @ HEART
25' Ceiling Height
Dimensions in Feet: 120' X 210'
25,200 Square Feet in Size
Major Hockey
& Ice Events Held Here:
• Tournament of Champions
(average 1,500 players, 1,500 visitors)
• AAA Hockey Challenge
(average 2,200 players, 3,500 visitors)
• Skate Brandon
(average 1,480 all year)
• BYHA Games
(average 4,500 all year)
• League Games
(average 13,000 all year)
• Rec Hockey
(average 9,000 all year)
• Westman Winter Hockey League
• Westman Summer Hockey League
• Wheat Kings Miscellaneous
• Assiniboine College Hockey
• North 40 Sports Club
• Vincent Massey Hockey
• Brandon Ringette
• MB Amateur Broomball Assoc.
• Crocus Plains Hockey
2,479 “Look Mom,
I did it!” said annually
• Brandon Lady Huskies
• Atom A Wheat Kings
• CCM Guts & Glory Tour
• Several hockey clinics
Approx. 67,673 ice-related
users annually
KEYSTONE CENTRE
keystonecentre.com
Approx. 170,755 non-ice
related users annually
Optimist Arena
Suggested Annual Commitment: $25,000 – OPTION 1
Plus One-time Investment, Bleachers: $25,000 per bleacher – OPTION 2*
EXCLUSIVE
NON EXCLUSIVE
DESCRIPTION
YEARLY VALUE
Centre Ice Logo (one colour)
X
5 main entrances
1 at Canad Inns entrance
Branded room name on
Curling Club entrance listing
Centre ice logo or lettering
around circle
Backlit Advertising Signage
X
Above interior rink doors
$5,000
Facility Map
X
Building Entrance Signage
X
$2,000
$10,000
$10,000
TV Display System
X
1 ad on internal TV systems
$3,600
Directional Signage
X
9 signs
$5,000
Venue Menu
X
5,000 annually
$5,000
1 Metal sign
$6,000
Hallway Signage - Outside room
X
Website
X
45,000 hits/annually
$2,500
Event advertisements
X
Variable on number of
Events in a Year
Sent to media list, announcing
partnership and room name
One night's use of the branded
arena/room
(food & beverage extra)
$5,500
18th Street
$23,400
Press Release
X
Branded Arena/Room
Use for Staff Function
X
Pylon Sign
3-10 second Ads/Screens in a cycle
X
$2,275
$80,525
Total Value OPTION 1
Bleachers – 1 set
$250
X
Total Value OPTION 2*
Your logo to brand these seats
within the arena,
for life of bleachers
$7,000
$87,525
*If you choose not to add this OPTIONAL ONE-TIME COST, it may be sold to another company and used within
this room despite sponsorship. There are two bleachers available per room at a one-time cost of $25,000 per
bleacher. Your logo will remain for the life of the equipment – our estimation would be approximately 10 years.
Annual Events Held Here:
• Manitoba Ag Days
• Dakota Nation Winter Festival
• Royal Manitoba Winter Fair
• Manitoba Summer Fair
• Arabian Horse Show
• Brandon Home Show
• MRCA Rodeo
521 bookings in 2013
COMMUNITY @ HEART
25' Ceiling Height
Dimensions in Feet: 65' X 100'
6,500 Square Feet in Size
196 “I'm proud to be here
with my community,”
said annually
Theatre Capacity of 550
KEYSTONE CENTRE
keystonecentre.com
Amphitheatre
Suggested Annual Commitment: $10,000
EXCLUSIVE
Metal Room Sign
NON EXCLUSIVE
X
DESCRIPTION
YEARLY VALUE
In named room
$5,000
TV Display System
X
1 Ad On Internal TV Systems
$3,600
Directional Signage
X
9 signs
$5,000
Facility Map
X
5 main entrances
1 at Canad Inns entrance
$2,000
Venue Menu
X
5,000 annually
$5,000
1 Metal sign
$6,000
Hallway Signage
Outside Room
X
Website
X
45,000 hits/annually
$2,500
Event Advertisements
X
$2,500
Branded Arena/Room
Use for Staff Function
X
Variable on number of
Events in a Year
One night's use of the branded
arena/room
(food & beverage extra)
Sent to media list, announcing
partnership and room name
Press Release
X
Pylon Sign
1-10 second Ads/Screens in a cycle
X
18th Street
Floor Decal Advertisement
X
1 Advertisement Located
in Canad Inns
Upper Concourse Entrance
Total Value
$750
$250
$7,800
$4,200
$54,138
Annual Events Held Here:
• Manitoba Ag Days
• Dakota Nation Winter Festival
• Royal Manitoba Winter Fair
• MRCA Rodeo
• Association of Manitoba Municipalities
Newly renovated
and in high demand!
• Speakers
• Educational Seminars
• Break-out Sessions
• Conferences
• Entertainment & Music
• Announcements
20 bookings
since re-opening
in November 2013
COMMUNITY @ HEART
13' 10" Ceiling Height
Dimensions in Feet: 100' X 100'
10,000 Square Feet in Size
1,274 delicious
first bites,
annually
KEYSTONE CENTRE
keystonecentre.com
Theatre Capacity of 1,000
Banquet Capacity of 800
Convention Hall
Suggested Annual Commitment: $15,000
EXCLUSIVE
2 Metal Room Signs
NON EXCLUSIVE
X
DESCRIPTION
YEARLY VALUE
In named room
$6,000
TV Display System
X
1 Ad On Internal TV Systems
$3,600
Directional Signage
X
9 signs
$5,000
Facility Map
X
5 main entrances
1 at Canad Inns entrance
$2,000
Venue Menu
X
5,000 annually
$5,000
1 Metal sign
$6,000
Hallway Signage
Outside Room
X
Website
X
45,000 hits/annually
$2,500
Event Advertisements
X
$3,500
Branded Arena/Room
Use for Staff Function
X
Variable on number of
Events in a Year
One night's use of the branded
arena/room
(food & beverage extra)
Sent to media list, announcing
partnership and room name
Press Release
X
Pylon Sign
2-10 second Ads/Screens in a cycle
X
18th Street
Floor Decal Advertisement
X
1 Advertisement Located
in Canad Inns
Upper Concourse Entrance
Total Value
$900
$250
$15,600
$4,200
$54,550
Annual Events Held Here:
• Manitoba Ag Days
Host Room for many
• Dakota Nation Winter Festival
Christmas parties
• Royal Manitoba Winter Fair
• Association of Manitoba Municipalities Conference
Host Room for
• Hockey House (Wheat King Games)
many
meetings
• Brandon Career Symposium
throughout the year
• Hockey Manitoba Hockeyfest
• Hockey Brandon – Tournament of Champions
• Manitoba Metis Assembly
• MB Conservation District Conference
• ACC Graduation
Newly Renovated!
• Preschool Wellness Fair
• MB Nurses Union Convention
Can be used as one large room
• Westman Christmas Dinner
• CGA Convention
or divided into two smaller rooms.
75 bookings in 2013
COMMUNITY @ HEART
25' Ceiling Height
Dimensions in Feet: 120' X 210'
25,200 Square Feet in Size
Major Hockey
& Ice Events Held Here:
• Tournament of Champions
(average 1,500 players, 1,500 visitors)
• AAA Hockey Challenge
(average 2,200 players, 3,500 visitors)
• Skate Brandon
(average 1,480 all year)
• BYHA Games
1,242 “This is my chance!
I’m taking the shot!” said
annually
(average 4,500 all year)
• League Games
(average 13,000 all year)
• Rec Hockey
(average 9,000 all year)
• Westman Winter Hockey League
• Westman Summer Hockey League
• Wheat Kings Miscellaneous
• Assiniboine College Hockey
• North 40 Sports Club
• Vincent Massey Hockey
• Brandon Ringette
• MB Amateur Broomball Assoc.
• Crocus Plains Hockey
• Brandon Lady Huskies
• Atom A Wheat Kings
• CCM Guts & Glory Tour
• Several hockey clinics
KEYSTONE CENTRE
keystonecentre.com
Approx. 71,155 ice-related users annually
Approx. 180,909 non-ice related users annually
Kinsmen Arena
Suggested Annual Commitment: $25,000 – OPTION 1
Plus One-time Investment, Bleachers: $25,000 per bleacher – OPTION 2*
EXCLUSIVE
NON EXCLUSIVE
DESCRIPTION
YEARLY VALUE
Centre Ice Logo (one colour)
X
5 main entrances
1 at Canad Inns entrance
Branded room name on
Curling Club entrance listing
Centre ice logo or lettering
around circle
Backlit Advertising Signage
X
Above interior rink doors
$5,000
Facility Map
X
Building Entrance Signage
X
$2,000
$10,000
$10,000
TV Display System
X
1 ad on internal TV systems
$3,600
Directional Signage
X
9 signs
$5,000
Venue Menu
X
5,000 annually
$5,000
1 Metal sign
$6,000
Hallway Signage - Outside room
X
Website
X
45,000 hits/annually
$2,500
Event advertisements
X
Variable on number of
Events in a Year
Sent to media list, announcing
partnership and room name
One night's use of the branded
arena/room
(food & beverage extra)
$5,500
18th Street
$23,400
Press Release
X
Branded Arena/Room
Use for Staff Function
X
Pylon Sign
3-10 second Ads/Screens in a cycle
X
$2,275
$80,525
Total Value OPTION 1
Bleachers – 1 set
$250
X
Total Value OPTION 2*
Your logo to brand these seats
within the arena,
for life of bleachers
$7,000
$87,525
*If you choose not to add this OPTIONAL ONE-TIME COST, it may be sold to another company and used within
this room despite sponsorship. There are two bleachers available per room at a one-time cost of $25,000 per
bleacher. Your logo will remain for the life of the equipment – our estimation would be approximately 10 years.
Annual Events Held Here:
• Manitoba Ag Days
• Dakota Nation Winter Festival
• Royal Manitoba Winter Fair
• Manitoba Summer Fair
• Arabian Horse Show
• Brandon Home Show
• MRCA Rodeo
568 bookings in 2013
COMMUNITY @ HEART
25' Ceiling Height
Dimensions in Feet: 120' X 210'
25,200 Square Feet in Size
63 horse-nuzzles, annually
KEYSTONE CENTRE
keystonecentre.com
Theatre Capacity of 1,300
Banquet Capacity of 1,300
Canada Room
Suggested Annual Commitment: $12,500
EXCLUSIVE
NON EXCLUSIVE
DESCRIPTION
YEARLY VALUE
Outdoor Building Marquee Sign
X
Room name on
4 x 6 Sign on 18th Street
$8,000
2 Metal Room Signs
X
In named room
$6,000
TV Display System
X
1 Ad On Internal TV Systems
$3,600
Directional Signage
X
9 signs
$5,000
Venue Menu
X
5,000 annually
$5,000
2 Metal signs
$7,000
Hallway Signage
X
Website
X
45,000 hits/annually
$2,500
Event Advertisements
X
Variable on number of
Events in a Year
$2,500
Pylon Sign
1-10 second Ads/Screens in a cycle
X
18th Street
Press Release
X
$7,800
Sent to media list, announcing
partnership and room name
$250
Ag Centre Floor Decal
X
Showcase your brand,
in a high traffic location
inside the facility
$4,200
Branded Room
Use for 1 Staff Function
X
One night's use of the
branded arena/room
(food & beverage extra)
$2,288
Total Value
$54,138
Annual Events Held Here:
• Manitoba Ag Days
• Dakota Nation Winter Festival
• Royal Manitoba Winter Fair
• Manitoba Summer Fair
• Arabian Horse Show
• MRCA Rodeo
• Horse 3
• National Alpaca Show
• Assorted Horse/Cattle/Ag Shows
Canada Room connects to wash racks and a small office space.
79 bookings in 2013
COMMUNITY @ HEART
Fee & Term Details
Naming Rights Sponsorship packages are available for a minimum 3-year,
maximum 10-year term.
Your Next Step
Each company interested in securing Naming Rights Sponsorship of the available
rooms/ arenas within the Keystone Centre, should submit a proposal describing:
• Detailed contact information.
• Available room/arena (s) of interest.
• Proposed name of room/arena.
• Annual financial commitment.
• Term of proposal.
• Additional exposure requests/ terms/ conditions, if applicable.
• Your qualifications and experience to carry out the requested sponsorship;
inclusive of, but not limited to: Details of involvement in similar projects,
number of years in business and length of experience. As well, please include
Corporate Mission, Vision and Values as they relate to the Keystone Centre.
Submission of Proposal
Proposals should be clearly marked and submitted to:
Krista Kowaluk
Marketing and Sponsorship Manager
c/o Naming Rights Sponsorship Proposal
Keystone Centre
#1 1175 18th Street, Brandon, MB R7A 7C5
Acceptance & Rejection of Proposals
The Keystone Centre may not necessarily accept the highest price proposal or any
proposal. The Keystone Centre reserves the right to obtain additional information
from the proponents to clarify information in their submission.
If proposal is accepted, the successful proponent will be required to enter into a
contract with the Keystone Centre. The Keystone Centre reserves the right to
negotiate specific terms of the contract with the preferred proponent prior to the final
award of the contract.
keystonecentre.com
COMMUNITY
HEART
Your Best Shot
KEYSTONE CENTRE
Inquiries can be directed to:
Krista Kowaluk | krista@keystonecentre.com | 204-726-3503
KEYSTONE CENTRE
Just as a central organ breathes life into its various parts,
the Keystone Centre is the heart of our community and branches out to connect our lives
with necessary functions for the population in our area;
recreation, agriculture, business, entertainment & culture.
The facility's structure even mimics the vital organ in its multi-building, piecemeal amalgamation
of various streams flowing from a central hub, all connected to each other.
A true community is one that connects.
The Keystone Centre facilitates those connections
COMMUNITY @ HEART
keystonecentre.com