Graphic Standards Manual - Interscholastic Equestrian Association

Graphic Standards Manual
March, 2015
©2015
Overview
1
Since its founding in 2002, the Interscholastic
Equestrian Association (IEA) has developed into
the most significant equestrian organization
for children in middle and high school in North
America. It is an accomplishment of which the
founders, coaches, teams, schools, parents,
sponsors and riders are proud. Among the
reasons for this success is these participants
have taken “ownership”of the association and
devote much time, hard work and financial
resources to its continued improvement.
This dedication has and will continue to build
the IEA brand. Because brand is synonymous
with reputation, it is important to protect
every aspect of the IEA operation. Visually, the
most important components of the IEA brand
are the organization’s logos. As such, it is
imperative to exhibit the IEA logos, tag line and
related promotional graphics in the correct
form, every time.
Therefore, to assist the IEA membership in
assuring the logos are used correctly for team,
zone and national applications, the IEA board
has created this graphic standards manual.
Every IEA team and supplier is to follow the
guidelines within the manual. Preparing IEA
associated graphics in the manner as detailed,
ensures the trademarked logos remain legally
correct and graphically attached to the
Interscholastic Equestrian Association.
IEA LOGO ON MANUFACTURED GOODS: For retail
sales, the IEA has a Retail and Logo Licensing
Program. The IEA logos may only be used with
an approved licensing agreement between a
vendor and the IEA. Any use of the IEA logo
without such an agreement will be subject to
trademark infringement legal action.
The IEA logos must have tasteful placement on
logo merchandise, such as: shirtsleeve or cuff,
above or on a pocket, or on a lower corner
of a shirttail. An example of inappropriate
placement would be on the buttocks of pants.
Additionally, the logo may not be put on “adult”
items such as: lighters, ashtrays, flasks, etc.
In addition to the National IEA logo, each IEA
Zone has a logo, too. Use of the Zone logos
follows the same guidelines as the National
logos. The National logos and appropriate Zone
logos may appear on the same article, or may
be used separately.
For more information regarding the IEA Retail
and Logo Licensing Program, please contact:
Stephanie Keough, IEA Sales Representative at
440-547-8185 or Stephanie@rideiea.org or
Myron Leff, IEA COO Development and Marketing
at 614-460-3532 or Myron@rideiea.org.
3
Logos
2
It is recommended the IEA logo(s) appear in
all of your correspondence and on all of your
printed and manufactured materials including,
but not limited to, stationery, hats, jackets,
ribbons and other like items. Of course, your
team logo should also appear on these items,
as well.
The IEA logos, as shown in the following
illustrations, may be used in one color (black)
or two colors (blue and black) and in reverse
(white on another color). It is important
to use the larger logo with all the words
and graphics. However, there will be rare
instances in which the logo will be too small in
size for the tagline, IT’S YOUR FUTURE. TAKE THE
REINS. GRADES 6-12 to be readable. Only in that
situation, the tagline should be eliminated.
It is also important your team logo include
reference to your membership in the IEA.
Illustrations regarding the proper design are
included within this logo section.
Under no circumstances are the graphic
elements of the IEA logo be separated and used
in an unique manner other than shown within
this manual. Your cooperation is appreciated
and legally necessary.
The blue color is PMS 633; RGB-R=0, G=138, B=176;
CMYK-C=100, M=0, Y=10, K=25; WEB-#006699.
Your printers and other suppliers will
understand these color code designations.
5
6
IEA FULL LOGO
IEA Two-Color Logo
IEA Black And White Logo
IEA Logo Without Tagline
IEA Reverse Logo
7
IEA ZONE LOGO
The IEA Zone Logo can be used with or without the
IEA Logo. If it is used with the IEA Logo, it should be
the same size as the IEA logo, never larger. It may be
smaller, but never smaller than 50% of the IEA logo
size. If used together, the logos should always be the
same version (i.e. black and white). If the IEA zone logo
is used by itself, the same rules for proper usage of the
IEA Logo should be followed.
Zone One
IEA Two-Color Zone Logo
Zone One
IEA Reverse Zone Logo
IEA Black And White Zone Logo
8
IEA ABBREVIATED LOGO
The IEA Abbreviated Logo can be used with or
without the IEA Logo. If it is used with the IEA Logo,
it should be the same size as the IEA logo, never
larger. The abbreviated logo can be smaller than
the IEA logo. If used together, the logos should
always be the same version (i.e. black and white). If
the IEA Abbreviated logo is used by itself, the same
rules for proper usage of the IEA Full Logo should
be followed. In addition, a reverse abbreviated logo
should never be created and/or used against any
color background. The Abbreviated Logo can only be
used on a white background-never on the gradient
bar. The logo with tagline should not be used
smaller than 1 inch for readability.
IEA Two-Color Abbreviated Logo
with No Taglineonly use on a white background
IEA Two-Color Abbreviated Logoonly use on a white background
IEA Black And White Abbreviated Logoonly use on a white background
IEA Black And White Abbreviated Logo
with No Taglineonly use on a white background
9
IEA ABBREVIATED LOGO,
continued
These IEA Abbreviated Logos should only be used
when the gradient logo cannot work.
PMS 633
PMS 633
IEA Two-Color Abbreviated Logo ONLY to be used when the gradient
in the logo cannot be faithfully reproduced or represented
The logo can be used on
any complimentary color
IEA Black And White Abbreviated Logo
IEA White Abbreviated Logo
10
Logo Clearspace And Sizing
3
x
1.5˝
x
x
x
In order to gain maximum visibility, the
IEA logo should always appear with a
minimum area of clearspace around the
logo. This area should be free of any type
or graphic elements.
x
The IEA logo should never appear
smaller than the minimum size shown
here in order to ensure legibility and
visual presence.
The minimum size at which the logo may
appear with the tagline is 1.6 inches
in width, measured from the left tail tip
of the English horse to the right tail tip
of the Western horse. The logo can
only be used at a smaller size if the
tagline is removed.
Using the x-height of the word
“Association” within the logotype as “x”,
the clearspace is a 1x area around
the logo which should be clear of
any type or graphic elements.
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x
1.5˝
x
x
Zone One
x
In order to gain maximum visibility, the
IEA zone logo should always appear with
a minimum area of clearspace around the
logo. This area should be free of any type
or graphic elements.
x
Zone One
The IEA zone logo should never appear
smaller than the minimum size shown
here in order to ensure legibility and
visual presence.
The minimum size at which the logo may
appear with the tagline is 1.5 inches
in width, measured from the left tail tip
of the English horse to the right tail tip
of the Western horse. The logo can
only be used at a smaller size if the
tagline is removed.
Using the x-height of the word
“Association” within the logotype as “x”,
the clearspace is a 1x area around
the logo which should be clear of
any type or graphic elements.
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x
x
x
1˝
x
x
In order to gain maximum visibility, the
IEA zone logo should always appear with
a minimum area of clearspace around the
logo. This area should be free of any type
or graphic elements.
The IEA abbreviated logo should never
appear smaller than the minimum size
shown here in order to ensure legibility
and visual presence.
The minimum size at which the logo may
appear with the tagline is one inch. The
logo can only be used at a smaller size if
the tagline is removed, minimum 0.5 inch.
Using the thickness of the width of the
circle surrounding the logotype as “x”,
the clearspace is a 1x area around
the logo which should be clear of
any type or graphic elements.
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TEAM LOGO WITH IEA MEMBERSHIP TAGLINE- A MEMBER OF THE IEA
A MEMBER OF THE IEA
A MEMBER OF THE IEA
15
Proper Use Of The IEA Logos
4
The Logo Should Always Be Placed
On A White Background When Possible.
Myron Leff
STUDENTS
IN GRADES
6-12:
TAKE THE
REINS AND
JOIN THE
IEA
No Need To Own
A Horse!
Co-founder/Chief Operating
and Marketing Officer
1429 King Avenue-Suite 100
Columbus, OH 43212
p: 614.460.3532
m: 614.395.8254
f: 614.486.0694
e: myron@rideiea.org
www.rideiea.org
“Team spirit and
confidence! This has been
a wonderful experience
for all of us. Highly
recommended!”
Business Card-Front
– Parent, Westborough, MA
“As a coach I feel incredibly lucky
to work with an organization that
offers young equestrians so many
opportunities! Our riders have
developed such a strong sense of
sportsmanship and horsemanship
because of the ideologies and
practices of the IEA.”
– Coach, Chatham, VA
www.rideiea.org
Riders in grades 6-12 can compete
with teams in the Interscholastic
Equestrian Association (IEA).
School-age children, with various
levels of experience, compete in
Hunt Seat and Western disciplines
throughout the school year. Riders
not only compete for individual
points, but for their team as well.
Many of our riders receive
scholarships based on their
performance throughout their
IEA years.
It’s fun and challenging – and
there is no need to own a horse!
The IEA is available to public or
private schools and barn teams.
For more information, please call
Jennifer Eaton, IEA Membership
Coordinator, at 877-RIDE-IEA (877743-3432) or Jenn@rideiea.org.
Horses are provided to each rider
at every event. All mounts are
selected by a draw. Parents like
that the IEA provides an affordable
format for their child as he/she
builds riding skills.
Founded in 2002, the IEA has
more than 11,000 members on
1,100 teams competing in
hundreds of shows across the
United States each year.
©2014
Print Ad
It Is OK To Use The Logo On A Complementary
Background Color. The background color
should always show through for the horse
eyes, reins, cinch and the rider outline.
Business Card-Back
17
The logo may be placed on a photo as
long as it is not placed over a busy
portion of the image. Place the logo
over an area in the photo that allows
maximum readability of the logo. If none
is available, the image immediately behind
the logo can be screened back to allow
logo readability.
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Improper Use Of The IEA Logos
5
Do Not Alter The Typography.
Do Not Put The Logo In A Containing Shape.
The Text Should Never Appear On Its Own.
Do Not Place The Logo On Competing Colors.
20
Do Not Change The Horizontal Scale.
Do Not Change The Vertical Scale.
Do Not Change the Angle Of The Logo.
Do Not Crop The Logo.
21
Do Not Alter Logo Colors.
The logo is 2 colors ONLY - blue and black.
When placed on a background color, NEVER
add white to recreate the horse eyes,
reins, cinch or any other parts of the
logo. The background color should show
through for those areas.
Do Not Apply Any Tints To Logo.
Do Not Place The Logo On A Complex Pattern.
22
Do Not Add A White Outline To The
Logo Elements.
Do Not move the tagline below the logo.
23
Do Not place the IEA Abbreviated
logo on the gradient bar
Do Not place the solid IEA Abbreviated
logo on the gradient bar
Do Not Create and/or apply an IEA Reverse
Abbreviated Logo to a colored background
Do Not place the tagline outside
of the IEA Abbreviated Logo
24
Campaign Graphic Elements
6
IEA Gradient Bars
The IEA Gradient Bar can be used either vertically or
horizontally at any scale. The bar should never exceed
1/3 of the entire space of any document, banner or
other document it is placed within. Only white text
or graphics should be placed on the gradient bars.
IEA 1-color horizontal gradient bar
IEA grayscale horizontal gradient bar
IEA 1-color vertical gradient bar
26
IEA Testimonial Quotation Marks
The IEA quotation marks are to be placed at the
beginning and end of every IEA testimonial quote
used in any IEA literature. When placed over the IEA
gradient bar, only the tinted quotation marks should
be used. They should be tinted to no more than 20%
of the IEA blue color. When a testimonial is on white,
it is recommended to use the tinted quotation marks
tinted light enough for the black testimonial text to
be read clearly.
“As a coach I feel incredibly lucky
to work with an organization that
offers young equestrians so many
opportunities! Our riders have
developed such a strong sense of
sportsmanship and horsemanship
because of the ideologies and
practices of the IEA.”
– Coach, Chatham, VA
IEA 1-color quotation marks
IEA tinted quotation marks
“Team spirit and
confidence! This has been
a wonderful experience
for all of us. Highly
recommended!”
– Parent, Westborough, MA
IEA Black quotation marks
27
Typography
7
The IEA family of fonts is from the type
named Capital Regular. This manual
has been prepared using this type
style. Please designate this font when
working with your suppliers. This
font is a free font and can be found at
multiple on-line websites.
Google search: fonts
The secondary IEA font is
Trade Gothic Light. It should be used
only in body copy and smaller type
where readability becomes an issue.
This font is licensed software that
must be purchased for use. It can
be downloaded inexpensively from
multiple on-line websites, such as
MyFonts. Purchase the Linotype
version.
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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For questions on the graphics standard manual
and if you are using the IEA logo correctly,
please contact McKenzie Yates at 614-664-9601
or mckenzie@rideiea.org, or Myron Leff at
614-460-3532 or myron@rideiea.org.
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