Annual Report 2011 - People`s Postcode Lottery

Transcription

Annual Report 2011
Novamedia/Postcode Lotteries
d
r
i
h
t
The est
bigg donor
e
t
a
v
i
r
ld
r
p
o
w
e
h
t
n
i
Courageous
Sustainable
Sharing
Fun
The four core values of the lotteries.
Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
The world’s third biggest private donor
Our five lotteries in figures
Our international ambassadors
Making good citizenship fun
Great Britain: People’s Postcode Lottery
Sweden: Swedish Postcode Lottery
(Svenska PostkodLotteriet)
Chapter 7 The Netherlands:
y
Dutch Postcode Lottery
(Nationale Postcode Loterij)
y
BankGiro Lottery
(BankGiro Loterij)
y
FriendsLottery
(VriendenLoterij)
Chapter 8 Our structure
Chapter 9 Corporate Social Responsibility
Chapter 10 Where the millions go
Chapter 11 Going Global; Every country is entitled
to its Postcode Lottery
2
4
7
8
10
18
26
34
40
46
48
55
59
Cover: Bill Clinton supports
the mission of Novamedia/
Postcode Lotteries worldwide.
On 19 May 2011, he spoke at
the Swedish Postcode Lottery’s
event ‘Culture for a better
world’ (see page 25).
1
CHAPTER 1
The world’s third biggest private donor
The Novamedia/
Postcode Lotteries
grew further in 2011.
Our initiatives to
establish postcode
lotteries in as many
countries as possible
are paying off. In
2011, the five existing lotteries – the
Postcode Lotteries in
the Netherlands,
Sweden and Great
Britain, and the
FriendsLottery and
the BankGiro Lottery
in the Netherlands –
shared a joint stake
of no less than
1.15 billion euros,
provided by a total of
8,146,458 subscriptions.
A world player
At yearend, we were
pleasantly surprised
by an article in the
British newspaper
City AM. It published
a list of the biggest
private donors in the
world, in which we
occupied third place.
It makes us humble
and proud
2
In total:
Families: 4,881,864 with 8,146,458 subscriptions by end 2011
Prize winners: 16,751,536
253 charities for ‘people’ and ‘planet’ worldwide
Stake 2011: 1.15 billion euros
Contribution to charities 2011: 508 million euros
1990-2011: 5.42 billion euros for charities
Families: 171,227
Subscriptions: 215,829
Prize winners: 162,450
14 charities and
270 small projects
Stake 2011:
28.6 million euros
Contribution 2011:
7.2 million euros
2005-2011:
20.2 million euros
for charities
Families: 1,023,890
Subscriptions: 1,661,999
40 charities
Stake 2011:
327.0 million euros
Contribution 2011:
105.0 million euros
2005-2011:
298.0 million euros
for charities
Families: 2,555,576
94 charities
Stake 2011:
567.8 million euros
Contribution 2011:
283.9 million euros
1990-2011:
3.54 billion euros
for charities
Families: 659,322
64 charities
Stake 2011:
128.4 million euros
Contribution 2011:
64.2 million euros
2002-2011:
536.6 million euros
for charities
Families: 471,849
Subscriptions: 777,263
41 charities and 3,233
clubs and associations
Stake 2011:
95.5 million euros
Contribution 2011:
47.8 million euros
1998-2011:
560.8 million euros
for charities
3
CHAPTER 2
Our five lotteries in figures
Statement of income and expenditure
Actual 2011
€
Income*
- People’s Postcode Lottery
- Swedish Postcode Lottery
- Dutch Postcode Lottery
- BankGiro Lottery
- FriendsLottery
1,150,130,592 100.0%
7,159,562
104,981,102
283,878,609
64,188,060
47,765,158
€
%
1,055,112,231
100.0%
461,736,955
43.8%
440,205,584
-86,843,368
41.7%
-8.2%
238,254,680
22.6%
5,166,676
80,692,282
270,882,018
59,940,161
45,055,818
44.2%
435,813,452
47,938,194
396,450,097
43,755,487
483,751,646
-98,529,325
Of which sponsored prizes
Expenses
Personnel expenses
Depreciation fixed assets
Organisation costs
Marketing costs
€
25,833,380
277,876,145
541,410,749
119,880,322
90,111,635
507,972,491
Distribution to players***
Prizes
Gifts
Actual 2010
%
28,651,043
329,815,897
567,757,219
128,376,119
95,530,314
Total income
Distribution to beneficiaries**
(= remittance)
- People’s Postcode Lottery
- Swedish Postcode Lottery
- Dutch Postcode Lottery
- BankGiro Lottery
- FriendsLottery
€
42.1%
-8.6%
36,110,681
5,647,978
75,400,520
139,462,185
29,397,605
12,119,043
68,724,570
128,013,462
256,621,364
22.3%
1,149,816,176
1,053,353,851
Result before financial income and expense
Financial income and expense
314,416
1,785,845
0.0%
0.2%
1,758,380
-898,539
0.2%
-0.1%
Result before corporation tax
2,100,261
0.2%
859,841
0.1%
Corporation tax
532,971
0.0%
223,984
0.0%
Result after corporation tax****
1,567,290
0.1%
635,857
0.1%
* The lotteries’ income comprises income from the sale of tickets and is specified in the reporting year to which it refers.
** Distributions to beneficiaries concern the distribution from the lottery income and are attributed to the reporting year to which they refer.
*** Distributions to players are attributed to the reporting year to which they refer and concern the fair value of participants’ prizes and gifts.
**** This result after tax is added to the equity of the lotteries.
4
The growth of the Novamedia/Postcode Lotteries
1200
Stakes in Novamedia/Postcode Lotteries
1990 – 2011 in million euros
1000
People’s Postcode Lottery
800
Swedish Postcode Lottery
600
BankGiro Lottery
400
FriendsLottery
200
0
600
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Contributions to beneficiaries by Novamedia/Postcode Lotteries
1990 – 2011 in million euros
500
The Postcode Lotteries
operate in the Netherlands, Sweden and
Great Britain.
The FriendsLottery and
the BankGiro Lottery in
The Netherlands.
As of December 2011,
a total of 4,881,864
families played the
lotteries, with a total of
8,146,458 tickets.
The lotteries donated
over 508 million euros to
charities in 2011.
400
300
200
100
0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5
On the Cruyff Foundation Wheelchair Day, Johan Cruijff (centre, ambassador of the Dutch Postcode Lottery) and Esther Vergeer (sitting
second from right, ambassador of the FriendsLottery) presented sport wheelchairs to schools for the disabled.
6
CHAPTER 3
Our international ambassadors
The Novamedia/Postcode Lotteries are proud of the list of famous personalities who
support the mission of the lotteries worldwide.
The People’s Postcode Lottery, Swedish Postcode Lottery, Dutch Postcode Lottery,
BankGiro Lottery and the FriendsLottery each have their own national ambassadors.
See pages 17, 25, 33, 39 and 45.
Tony Blair, Great Britain:
“The great thing about the Postcode
Lottery and the way it raises money
is that there are very few things in life
where you can have fun and do good at
the same time, and this is one of them.
It´s a great fund-raising model and, I
think, a model that could be followed in
many different places.”
Johan Cruijff,
The Netherlands:
“You can do nothing
alone, but a lot together.”
Bill Clinton, United States:
“The Postcode Lottery is the best
thing I have ever seen to involve
ordinary people in charitable work.
A whole community can win and it
must be a great feeling to be a part
of it.”
Richard Branson,
Great Britain:
“I think the Postcode Lottery is a force for good. It
is using its profits to make
an enormous difference.”
Rafael Nadal, Spain:
“I would like to thank the Postcode
Lottery for lending its loyal support
to all those good causes, including
my own Rafa Nadal Foundation.
Because of your help, many children
will have a better future.”
Nelson Mandela,
South Africa:
“It makes me proud that
the Postcode Lotteries support Peace Parks Foundation.”
Ruud Gullit,
The Netherlands:
“The work of the Postcode
Lotteries produces results
for children everywhere in
the world.”
7
CHAPTER 4
Making Good Citizenship Fun
This article from Richard Thaler
appeared in the International
Herald Tribune in February 2012.
Richard H. Thaler, a professor
of economics and behavioral
science at the Booth School of
Business at the University of Chicago, is the author, with Cass R.
Sunstein, of “Nudge: Improving
Decisions About Health, Wealth,
and Happiness.’’
Governments typically use two
tools to encourage citizens to engage in civic behavior like paying
their taxes, driving safely or recycling their garbage: exhortation
and fines. These efforts are often
ineffective. So it might be a good
time to expand the government’s
repertory to include positive
reinforcement. Rewarding good
behavior can work.
As every successful parent learns,
one way to encourage good
behavior, from room-cleaning to
tooth-brushing, is to make it fun.
Not surprisingly, the same principle applies to adults. Adults like to
have fun, too.
‘The Fun Theory’
In this spirit, the Swedish division
of Volkswagen has sponsored an
initiative they call The Fun Theory.
Their first project is documented
in a highly popular (and fun)
YouTube video. The idea was to get
people to use a set of stairs rather
than the escalator that ran alongside it. By transforming the stairs
into a piano-style keyboard such
that walking on the steps produced
notes, they made using the stairs
fun, and they found that stair use
increased by 66 percent.
The musical stairs idea is more
amusing than practical, so The
Fun Theory sponsored a contest to
generate other ideas. The winning
entry suggested offering both positive and negative reinforcement
to encourage safe driving. Specifically, a camera would measure the
speed of passing cars. Speeders
8
would be issued fines but some
of the fine revenues would be
distributed via lottery to drivers
who were observed obeying the
speed limit. A short test of the idea
offered promising results.
Lottery as a reward
This example illustrates an important behavioral point: Many people
love lotteries.
Some governments are already
using this insight. Most colorfully,
New Taipei City in Taiwan recently
initiated a lottery as an inducement for dog owners to clean
up after their pets. Owners who
deposited dog waste into a special
depository were made eligible for
a lottery to win gold ingots, thus
literally turning dog waste into
gold. The top prize was worth
about $2,000. The city reports that
it halved the fecal pollution in its
streets during the initiative.
Over in mainland China, lotteries
are used for a different purpose:
tax compliance. As in many parts
of the world, China has a thriving
cash economy, and it is common
for small businesses like restaurants to evade paying sales tax. To
combat this behavior, the government printed up special receipts
that are supposed to be given to
restaurant customers when they
pay. Cleverly, each receipt includes
a scratch-off lottery ticket, giving customers an incentive to ask
for a receipt. Finance ministers in
Southern Europe might take note.
Lottery as
a stimulus
Lotteries may also serve as effective motivators toward better health. A group of scholars
including Kevin G.M. Volpp, a
physician and social scientist at
the University of Pennsylvania,
ran an experiment to encourage
the employees at a health care
management company to undertake a health risk assessment. One
group of employees was offered a
25 percent chance to win $100 as
an inducement to participate. The
lottery was an effective motivator,
increasing participation by about
20 percentage points.
In using lotteries to motivate it is
important to get the details right.
Participants are likely to find a
lottery more enticing if they find
out whether they would have won.
In the Netherlands, very clever
use was made of this principle.
One of the lotteries there is based
on postcodes. If your postal code
is announced as the winner, you
know that you would have won
had you only bought a ticket. The
idea is to play on people’s feelings
of regret.
Chance
Lotteries are just one way to provide positive reinforcement. Their
power comes from the fact that
the chance of winning the prize
is overvalued. Of course you can
simply pay people for doing the
right thing, but if the payment is
small, it could well backfire. (If the
Good citizenship can be great fun…
total dog-prize money had been
divided up evenly among all those
who turned in their baggies, I
estimate that the price paid would
have been about 25 cents per bag.
Would anyone bother for that?)
An alternative to lotteries is a
frequent-flyer-type reward program, where the points can be
redeemed for something fun. A
free goodie can be a better induce-
ment than cash since it offers that
rarest of commodities, a guiltfree pleasure. This sort of reward
system has been successfully used
in England to encourage recycling.
In the Royal Borough of Windsor and Maidenhead outside of
London, citizens could sign up
for a rewards program in which
they earned points depending on
the weight of the material they
recycled. The points were good for
discounts at merchants in the area.
Recycling increased by 35 percent.
The moral here is simple. If governments want to encourage good
citizenship, they should try making the desired behavior more fun.
© 2012 The New York Times
9
CHAPTER 5
Great Britain:
Actual 2011
€
Income
€
Actual 2010
%
28,651,043
€
100.0%
€
%
25,833,380
100.0%
Distributions to beneficiaries
(= remittance)
Children North East
Northumberland Wildlife Trust
Yorkshire Dales Millenium Trust
Yorkshire Wildlife Trust
Scottish Wildlife Trust
Children 1st
Maggie’s Cancer Caring Center
Missing People (Scotland and England)
People’s Postcode Trust
WWF
Woodland Trust
National Galleries of Scotland
Wildlife trust Wales
Postcode Care Trust
Daisy Chain
10
90,006
89,522
89,924
92,686
879,609
182,239
576,268
283,460
3,576,478
93,840
182,239
182,321
92,686
748,284
0
97,309
101,669
92,801
94,690
570,317
675,753
762,663
576,275
1,809,094
101,684
94,690
94,562
0
0
95,168
Total distributions to beneficiaries
7,159,562
25.0%
5,166,676
20.0%
Prizes
11,463,616
40.0%
11,625,021
45.0%
Expenses
Organisation costs
10,027,865
35.0%
9,041,683
35.0%
0
0,0%
0
0,0%
Corporation tax
0
0.0%
0
0.0%
Result after corporation tax
0
0.0%
0
0.0%
Money for charities
Dream Fund projects and supported charities celebrate being awarded over £16.3 million by the members of the People’s Postcode Lottery, since the start of
the lottery.
The mission of the People’s Postcode Lottery is to raise
funds for charities and increase awareness of their work.
Operating in England, Scotland and Wales, all the money
raised in each region stays in that region – helping causes local to our members. 40 pence from every weekly
£2 ticket goes directly to charity partners in unrestricted
funding – it makes a huge difference!
Over £17.1 million has been raised
for the lottery’s charity partners
throughout England, Scotland and
Wales – an impressive sum which
continues to grow. In 2011, the
direct beneficiaries of the lottery
changed. Along with the People’s Postcode Trust, two further
charitable trusts were created - the
Postcode Green Trust and the
Postcode Care Trust. These three
trusts promote the People’s Postcode Lottery. Each draw is held in
aid of one of these trusts, and the
funding received is then distributed to the charities below and on
the following pages. A fourth trust,
the Postcode Culture Trust, is to
be established in 2012.
Children’s and
Care charities
CHILDREN 1ST
CHILDREN 1ST aims to safeguard a happy, healthy, safe and
secure childhood for every child
and young person in Scotland.
The charity runs services across
Scotland to support families under
stress, protect children from harm
11
are missing. Missing People had
no real presence in Scotland until
it teamed up with the People’s
Postcode Lottery. The charity
has recently launched its Missing
Rights campaign across England,
Scotland and Wales.
Environmental
charities
Daisy Chain helps families affected by autism.
and neglect, help them recover
from abuse, and promote children’s rights and interests. Over
£1.6 million has been raised for
CHILDREN 1ST by our members
to date.
children with special needs can
have fun with their families. This
support enables families to maintain their cohesion and family life
through the strains of looking after
a child with autism.
Children North East Maggie’s Cancer
Support from the People’s Postcode Caring Centres
Lottery members allows Children
North East to help children, young
people and families who use its
services to overcome their difficulties. Children North East manages
a wide range of projects, including
Families Plus, a tailored support
service for families who are struggling with difficulties, often arising
from their own childhood experiences.
Helping to build a life beyond cancer, Maggie’s Cancer Caring Centres help patients and their families
and friends to live with cancer and
stay as healthy in mind and body
as they can. With financial support
of over £2.2 million from members
of the People’s Postcode Lottery,
Maggie’s has been able to reach
more people affected by cancer
than ever before.
Daisy Chain
Missing People
Daisy Chain provides a haven for
families affected by autism, by
offering a range of services and
activities from its 5.5-acre farm
in Stockton-on-Tees in the North
East. Funding from the Postcode
Care Trust has helped Daisy Chain
build a new Day Centre, where
Missing People works in England,
Scotland and Wales to provide
services for missing children,
vulnerable adults and families left
in limbo. The organisation offers
families of missing people specialist advice and practical support as
well as searching for those who
12
The Northumberland, Scottish,
Welsh and Yorkshire
Wildlife Trusts
The Northumberland, Scottish,
Welsh and Yorkshire Wildlife
Trusts protect wildlife, marine life
and wild places, educate the public, run conservation programmes
and involve people with their
planet. Funding received so far has
made a huge impact – in fact, the
Scottish Wildlife Trust has received
over £2.2 million to date, enough
to cover the running costs of all
123 of its reserves for wildlife and
people.
Woodland Trust
Scotland
Woodland Trust Scotland is part of
Great Britain’s leading woodland
conservation charity, with a vision
to see a country rich in native
woods and trees, that are valued
by everyone. The Trust owns
80 woods in Scotland covering
8,500 hectares. 6,000 trees will be
planted in a newly created, and
excitingly named Postcode Grove
this year. It offers people the opportunity to enjoy and learn about
the outdoors and helps the charity’s fight to save important woods
that are under threat.
WWF Scotland
As part of WWF’s global network,
WWF Scotland works across Scotland finding solutions to a broad
range of environmental problems
affecting the country. The charity also looks to protect Scotland’s
marine species and habitats, and
works towards tackling climate
change.
The Wildlife Trusts work to protect the natural environment.
Cultural charities
National Galleries of
Scotland
The National Galleries of Scotland
look after some of the world’s
finest collections of Western art.
The Galleries care for, research and
develop these collections and aim
to share these works of art with as
wide a public as possible, conducting educational and outreach programmes as well as holding special
exhibitions.
Yorkshire Dales
Millennium Trust
Yorkshire is known for its amazing landscape and rich wildlife.
For the last 10 years, the Yorkshire
Dales Millennium Trust (YDMT)
has been rebuilding the physical environment of the unique
Yorkshire Dales. It works with
hundreds of volunteers on reestablishing traditional meadowlands, revitalising buildings, and
helping inner-city school children
understand work in rural areas.
It also creates apprenticeships for
young people to teach them about
conservation, rural skills and land
management.
People’s
Postcode Trust
People’s Postcode Trust launched
in 2009. The Trust, an independent grant-giving body, enables
community groups and charities
to apply for project funding up
to £10,000. 671 projects have
been funded to date in Scotland,
England and Wales. The Trust
launched its new website this year,
which included a new search function, allowing users to search for
projects in their area.
Dream Fund 2011
At the Charity Gala Ceremony in
February 2012, it was announced
that three Dream Fund projects
would be awarded up to £100,000
each from the funds raised in
2011, while two runners-up were
awarded part funding.
Missing People provides a lifeline to those left behind when someone disappears.
Winners
Pinkston Paddlesports Centre
(awarded £100,000).
Awarded in the category Active Lives, this will be a unique
outdoor water-sports centre in the
heart of North Glasgow. Based on
the Forth and Clyde Canal at Port
Dundas, it will provide facilities
for all types of canoeing, including
a white water course, and other
water activities.
Seed Truck (awarded £93,300).
WWF Scotland and Fife Diet
developed a highly visible mobile
‘Seed Truck’ unit that will offer
dynamic and practical workshops
focused on food and climate
change. It will inspire practical
action on growing local food and
changing lifestyles in communities
across Scotland.
fans with dementia across Scotland, which will train volunteers
to use historical football nostalgia
to stimulate memories.
Runners-up
The Wild Space (awarded
£50,000).
The development of an inspiring centre of activity and public
engagement in Pitlochry called
The Wild Space, where people can
learn about our changing environment, ecosystems and wildlife.
The Mobile Outdoor Classroom
(awarded £26,589).
A mobile classroom that will travel
to children across Edinburgh, Fife
and Tayside to teach them about
nature and climate change by using hands-on play and providing
examples of solar and water power.
Football Reminiscence Project
(awarded £75,852).
A reminiscence project for football
Woodland Trust Scotland distributed community tree packs that enabled
local communities to plant more trees.
You will find an overview of all charities in the back of this annual report. See www.postcodelottery.co.uk for a description of all charities.
13
Getting members
2011 has seen yet another growth spurt for the People’s
Postcode Lottery –with 162,450 winning tickets, prize
winners have won over £34.5 million to date. Between
December 2010 and December 2011, monthly tickets
increased by 6.3% to 215,829, and members were given
more opportunities to win prizes than ever before.
The Prize Plan consists of daily
cash prizes, from £2 - £10,000 per
ticket, plus a monthly £100,000
draw and the opportunity to win a
BMW 1 Series. Street Prize draws
are held five times a month with
a further four Postcode Millions
draws of at least £1 million during
2011. The odds of winning a prize
are currently one in five and members help to contribute to a better
world, as 20% of the ticket price
goes to good causes.
How to play
As the People’s Postcode Lottery
tickets are based on the member’s
postcode, winners end up celebrating with other members with
the same postcode or postcode
area. Prospective members can
sign up via the Internet, phone or
direct marketing channels. The
ticket price is paid in advance by
monthly direct debit, credit card or
Paypal.
Members receive an annual draw
calendar that shows both monthly
collection dates and the dates of
all five monthly Street Prize draws
over 12 months.
Golden Ticket
In December 2011, we ran a
Golden Ticket promotional
campaign. The campaign allowed
prospective and existing members
a free chance to enter the Christmas Million’s draw, with the cost of
the ticket paid for by the Lottery.
Over 111,000 Golden Tickets were
activated, and of the 226 winners
The Patel family celebrate their win.
in the winning postcode KY4 9 in
Cowdenbeath, 24 winning tickets
were free Golden Tickets. Golden
Ticket winners received prizes
ranging from £33 to £250,000.
Postcode Millions
In the People’s Postcode Lottery you can win a prize every day.
14
2011 saw four Postcode Millions
events take place. Members in
Billingham with postcode TS23 3
shared £2.5 million in April, while
residents with the PA16 0 postcode
celebrated winning £2 million later
in September. A welcome winter
surprise of £1 million came to
Washington residents living in the
NE37 1U postcode area in November. Finally, members in Cowdenbeath had an unforgettable day,
where a £1 million boost was had
by residents just in time for the
New Year. Supported by successful
marketing campaigns, these larger
prize pots attracted a growing
number of members – thus allowing the People’s Postcode Lottery
to give more money to good causes
than ever before.
Winners of the Spring Postcode Millions in Billingham.
Raising the limits
The Department of Culture, Media
and Sport (DCMS) has indicated
that it will review the limits placed
upon charity lotteries in the near
future. Currently, the maximum
charity proceeds that can be raised
by a society lottery is capped at £4
million per draw, with one lottery
ticket restricted to winning 10%
of the total draw proceeds, up to a
maximum of £400,000 per ticket
per draw.
With over £17.1 million raised
for good causes in February 2012,
such restrictions are of increasing concern. We will continue to
campaign for the removal of such
barriers to lottery fundraising.
We urge the UK Government to
abolish, or at the very least reduce
the present restrictions in the
light of current funding cuts to
the charitable and voluntary sector and to establish a level playing field for all lotteries in Great
Britain.
BMWs are a popular feature of the new prize plan.
15
of 12 selected good causes. They
competed for a top funding pot of
£50,000 and five £2,000 runner-up
prizes. In a joint campaign with
the Sunday Mail, Scotland’s biggest
selling Sunday newspaper, each
charity was profiled in press, with
the public invited to vote for the
cause they felt the most deserving.
The campaign included celebrities
such as Nicola Roberts, Westlife
and Newton Faulkner tweeting for
their favourite charity. The campaign reached 3.4 million Twitter users and 40% of the Scottish
population. 38,210 votes were cast
in total, with Macmillan Cancer
Support winning the top prize of
£50,000.
Garden Calendar
“I really can’t put into words what this means to me, truly it’s very special.” Player Elizabeth Pringle on winning
£500,000.
Mailings and
publicity
The People’s Postcode Lottery continued to develop and implement
Macmillan Cancer won the Vote that
Counts competition.
16
successful marketing campaigns
in 2011. Increased activity in TV,
radio, press, direct marketing,
outdoor and online media ensured
an increased awareness of the lottery across England, Scotland and
Wales. Mailings to both current
and prospective members ensure
awareness of how the lottery
works, and of prize plans and
the charities supported. Weekly
e-mails also update members on
draw results, winners and charity
news.
A combination of telemarketing
and Direct Response Television
(DRTV) also aided an increase in
ticket sales. Our first DRTV campaign was launched in May, with
30-second advertisements across a
number of channels.
Vote that Counts
The Vote that Counts campaign
allowed the Scottish public to
vote for their favourite charity out
Research showed that our members love gardening. People’s Postcode Trust funded many gardening
projects in 2011, including school
and community learning gardens.
A Gardens Calendar was created
showcasing these projects and was
given to all members to showcase
the way in which their support has
helped locally.
Direct marketing campaigns ensure increased lottery ticket sales across
Scotland, England and Wales.
Our Celebrity Ambassadors
Britain’s best-loved celebrities are helping to raise the profile of
charities supported by our members. Here’s what they say.
Dame Ellen
McArthur
Sailor and
founder of the
Ellen MacArthur Cancer
Trust
“Young people
recovering from
cancer and
leukaemia go
through huge
challenges. Thanks to all members on
behalf of the Ellen MacArthur Cancer
Trust.”
Michelle
McManus
TV presenter
“I’ve seen first
hand the enormous impact the
support from the
members of the
has upon the
young people
and families who use CHILDREN 1ST
services across Scotland, and I’m proud
to be part of it.”
Lorraine Kelly
TV presenter
“The support of
members of the
People’s Postcode Lottery for
Missing People
now means
that more
children can be
reunited with
their families,
more vulnerable adults can be found safe
and that we all have the peace of mind
of knowing that if it happened to us, we
would not be alone.”
Mark
Beaumont
Around-theworld cyclist
“Playing the
People’s Postcode Lottery is
such an easy
way to support
good causes,
including the
work of the
Scottish Wildlife Trust, for whom I’m
proud to be an ambassador. I’m delighted
that the People’s Postcode Lottery members support the Scottish Wildlife Trust,
a charity that does so much to help
conserve and protect Scotland’s special
wildlife.”
Our Ambassadors - Street Prize Presenters
Branded buses, like the one here with country director Annemiek, are one
of the many ways of increasing awareness of the lottery across England,
Scotland and Wales.
Exhibition
People’s Postcode Lottery supports
the groundbreaking photo exhibition ‘Hard Rain’, by Mark Edwards
and sponsors a section of the
display entitled “Making Waves”,
which raises awareness of marine
conservation. The exhibition,
which uses Bob Dylan lyrics to
illustrate the challenges of poverty,
climate change and the exploitation of the earth’s resources, has
been on display in Kew Gardens,
and we aim to continue building
on our support of the exhibition,
as it broadens its reach.
Judie McCourt
Radio DJ and
Street Prize
presenter
“By taking part
in the People’s Postcode
Lottery, our
members have
the chance of
winning great
prizes while
helping some fantastic charities. I feel
privileged to see the impact that our
members’ funding has on these good
causes. It’s truly inspiring.”
Scott Quinnell
Former Lions
Rugby Member
and Street Prize
presenter
“Lots of people
don’t like
surprises, but
I’ve yet to meet
a winner who
hasn’t been over
the moon when
we’ve turned up at their doorstep with a
cheque! To say it brightens up their day
is an understatement. It’s fantastic to
deliver such happy news to members.”
17
CHAPTER 6
Sweden:
Actual 2011
€
€
Actual 2010
%
€
€
%
Income
329,815,897
100.9%
277,876,145
100.2%
Distribution to beneficiaries
(= remittance)
104,981,102
32.1%
80,692,282
29.1%
Prizes
130,807,644
40.0%
110,921,687
40.0%
Expenses
Personnel expenses
Depreciation
Organisation costs
Marketing costs
10,643,502
812,487
30,520,775
52,748,411
3.3%
0.2%
9.3%
16.1%
7,889,634
7,808,521
24,485,107
46,143,541
3.0%
3.0%
9.0%
17.0%
94,725,175
29.0%
86,326,803
31.0%
-698,024
698,024
-0.2%
0.2%
-64,628
64,628
-0.0%
0.0%
0
0.0%
0
0.0%
Corporation tax
0
0.0%
0
0.0%
0
0.0%
0
0.0%
18
Charities always win
The Swedish Postcode Lottery continued to grow in
2011, raising 948 million
Swedish kronor for charities
– 177 million kronor more
than in 2010. This growth
enabled us to add 5 new
beneficiaries in 2011.
40 Beneficiaries
By the end of 2011, we had
40 beneficiaries that receive money
directly from the lottery. The
contributions to the beneficiaries
are freely disposable at the beneficiaries’ discretion, as long as it is
within the lottery’s field of activity.
The Swedish Postcode Lottery
provides long-term institutional
support to organisations working
to help vulnerable children and
adults, animals and nature, and
to promote health research in key
areas.
Health research
charities
Among the organisations working
to promote health research in key
areas is the Swedish Heart-Lung
Foundation. Cardiovascular and
pulmonary diseases are among the
leading causes of death in Sweden.
The Swedish Heart-Lung Foundation, which funds the majority
of independent heart and lung
research in Sweden, contributes
165 million Swedish kronor to
research each year.
At the charity gala, it was announced that 945 million Swedish kronor would be shared between 40 beneficiaries. The final
amount was 3 million Swedish kronor higher.
NHR – The Swedish
Association for
Persons with Neurological Disabilities
NHR supports people with neurological diseases or injuries and
their relatives and friends. In Sweden, over half a million people live
with neurological diseases such
as Multiple Sclerosis, Parkinson’s
disease, stroke or ALS.
More health
The Alzheimer Foundation, the
Swedish Asthma and Allergy As-
sociation, the Swedish Cancer
Society, the Swedish Childhood
Cancer Foundation and the Swedish Rheumatism Association also
receive funding from the Swedish
Postcode Lottery.
Charities for
vulnerable children
Children’s Rights in Society, ECPAT Sweden, Friends, Eriks Development Partner, My Big Day, Plan
Sweden, Save the Children, SOS
Children’s Villages, Star for Life
and UNICEF are all organisations
that the Swedish Postcode Lottery
supports.
Friends, for instance, is a nonprofit organisation dedicated to the
prevention of bullying. It educates
and supports schools and sports
clubs throughout Sweden so that
young children and adolescents
can grow up in a safe and secure society where all are treated
equally.
Eriks Development Partner changes the world by bringing children’s
dreams to life, in Sweden and in
developing countries. The organisation works for children’s rights
to be realized through advocacy
and self-help.
19
and entrepreneurial training in
combination with microfinance.
The focus is on poor women who
are provided with tools to create a
sustainable livelihood.
WaterAid enables the world’s
poorest people to gain access to
safe water and sanitation. Together
with improved hygiene, these basic
human rights underpin health,
education and livelihoods, forming
the first essential step in overcoming poverty.
SOS Children´s Villages takes care of orphans and abandoned children in Ukraine and 132 other countries.
Welfare charities
Friluftsfrämjandet, or The Swedish
Outdoor Association, is a nonprofit, member-based organisation
that develops and runs outdoor
activities for all ages. It gives
children and young people the
opportunity to discover, experience, play and learn in the natural
environment.
FUB – The Swedish National Association for Persons with an Intellectual Disability – is an advocacy
organisation working to enable
children, young people and adults
with an intellectual disability to
lead a fulfilling life. FUB has about
28,000 members in more than 150
local branches all over the country.
The Swedish Lottery also supports
other human rights and development aid charities: Amnesty
International, Diakona, Kvinna
till Kvinna (Woman to Woman),
Médecins sans Frontières, the
Swedish Red Cross, the Tällberg
Foundation, The Hunger Project
and UNHCR.
Charities for human
Charities for animals
rights and
and nature
development aid
Hand in Hand fights poverty
through job creation using a selfhelp model based on education
Greenpeace is a global organisation
that campaigns to change attitudes
and behaviour and to protect and
Other lottery beneficiaries working
in welfare are the Swedish Cooperative Centre (SCC), the Swedish Guide and Scout Council, the
Swedish Sea Rescue Society and
The City Missions.
UNICEF advocates for the rights of
children worldwide, including the
right to education.
20
Coffee farmers in Central America get a fair price for their coffee thanks to
the work of the Swedish Co-operative Centre.
conserve the environment. In
2011, the contribution from the
Swedish Postcode Lottery was
used to help protect the world’s ancient forests in the Amazon, Indonesia and Congo and the unique,
fragile environment of the Arctic.
The Swedish Society for Nature
Conservation is an environmental organisation with the power
to bring about change. It spreads
knowledge, identifies environmental threats, produces solutions, and
influences politicians and public
authorities.
Beneficiaries that work for nature
and animals that also get support
are Foundation Nordens Ark,
Peace Parks Foundation Sweden
and the World Wide Fund for
Nature.
Swedish Postcode
Foundation
The mission of the Swedish Postcode Foundation is to promote
positive change and sustainable
development for people, animals
and nature by offering financial
support to organisations in Sweden
and internationally.
Swedish Postcode
Lottery Culture
Foundation
The Swedish Postcode Lottery Culture Foundation supports cultural
organisations and projects whose
aim is to promote integration and
understanding between people,
and to further the knowledge and
preservation of cultural heritage.
In the breeding station of Foundation Nordens Ark you will find endangered
species like the white-backed woodpecker.
The Swedish Postcode Lottery Culture Foundation supports Berättarministeriet (Cabinet of Tales), which runs writing workshops for young people
from different ethnic and religious backgrounds.
Diakonia’s vision is that all people should live their lives in dignity and have
the opportunity to exercise their civil and political rights.
You will find an overview of all charities in the back of this annual
report. See www.postkodlotteriet.se for a description of all charities.
21
More members...
The Swedish Postcode Lottery keeps growing every
year. By the end of December 2011, 1,023,890 families
were taking part in the lottery with a record number of
1,661,999 tickets. This resulted in more money for charities as well as more money in the prize pot.
By using the potential of the market forces – marketing, television
entertainment and large lottery
prizes – we raise money that
would never have reached the
charities otherwise. And the Swedish families receive information
about these charities.
How to play
The Swedish Postcode Lottery is
based on the same format as the
other Postcode Lotteries, where
the lottery ticket number is based
on a postcode. The price of a lottery ticket is 150 Swedish kronor
a month, approximately 15 euros.
Families pay by direct debit and
are entered into all the draws of
that month. The winning numbers
are announced every day. The
‘GrannYra’ is awarded to a winning
postcode three times a year.
PostkodMiljonären
In May 2011, ‘The Postcode Millionaire’ was broadcast for the
500th time. This game show,
In ‘Postcode Challenge’, contestants compete to raise money for the charities
of their choice.
based on the ‘Who Wants to Be a
Millionaire?’ format, is broadcast
every Friday and Saturday on Sweden’s largest commercial television
channel TV4. It is hosted by Rickard Sjöberg, a well-known Swedish
TV personality.
The Friday show includes a feature
with the weekly draw results and
the postcode prizes, presented by
the Street Prize presenters, who
visit the winning neighbourhood
of that week. The Saturday show
includes a short feature about one
of the charities.
In December 2011, three special
episodes of ‘The Postcode Millionaire’ were broadcast. These shows
were called ‘The Hot Seat’, and
featured six contestants in each
episode. They were faced with the
challenge of answering 15 questions and winning one million
Swedish kronor, without life lines.
The TV show The Postcode Millionaire is watched by almost 1 million Swedes.
22
PostkodKampen
In the summer of 2011, we broadcast a family entertainment show
called ‘PostkodKampen’ (Postcode
Challenge) for the second year in a
row. In the show, contestants from
eight different cities competed for
the grand prize of 100,000 Swedish kronor to be donated to the
winning team’s charity of choice.
Two teams per show faced a series
of wet races, slippery treadmills
and physically challenging obstacle
courses. The show was hosted by
Rickard Sjöberg and his colleague
Sandra Dahlberg.
Prizes
40 per cent of the turnover goes
to lottery prizes and the players
have a chance to win every day,
all week long. From Monday to
Thursday plus Saturday, families
with the winning postcode win
10,000 Swedish kronor per ticket,
and those with the winning postal
number win 1,000 Swedish kronor
per ticket.
Each Friday, the prize for the winning postcode is 100,000 Swedish
When you have three tickets, Sandra Dahlberg brings you three cheques.
kronor per ticket, and the person
whose ticket matches the complete
winning number also wins a Volvo
V 60. Families with the winning
postal number win 10,000 Swedish
Magdalena Graaf (left) with Street Prize winners. One of them also wins a
Volvo.
kronor per ticket.
Every Sunday, the prizes are 1,000
Swedish kronor per ticket for
those with the winning postcode
and 150 Swedish kronor per ticket
for those with the winning postal
number. The prizes awarded each
Sunday amount to at least 3 million Swedish kronor.
The Street Prize is drawn every Friday and amounts to 100,000 Swedish
kronor per ticket.
23
Winners of the ‘GrannYra’ (The Swedish Postcode Lottery’s Jackpot) in Kristianstad who shared 75 million Swedish kronor in April.
GrannYra
The ‘GrannYra’ (the Swedish Postcode Lottery’s Jackpot) is a special
draw that takes place three times a
year. All families with the winning postcode win together with
their participating neighbours. The
‘GrannYra’ event is broadcast in a
half-hour TV programme.
On 23 April, 89 winners in Kristianstad in the southern part of
Sweden shared 75 million Swedish
kronor. 14 of them lived in the
same block and became millionaires.
The second ‘GrannYra’ of the
year took place on 22 October in
Alingsås, a small town near the
west coast of Sweden, where also
24
75 million Swedish kronor were
shared. The total number of winners was 175, of whom 14 lived in
the same street and became multimillionaires.
The final ‘GrannYra’ of the year
was moved back to December
and broadcast on 1 January 2012
when 80.5 million Swedish kronor
were shared by 41 families in the
picturesque wooden town of Hjo.
This time 8 winners became millionaires.
100 Mini Coopers
In May, we ran a campaign with a
prize draw for 100 Mini Coopers.
The aim was to achieve a breakthrough with people who are oth-
erwise very difficult to attract. This
campaign attracted new customers
in Stockholm and Malmö.
SommarYra
In order to retain members during
the summer months, we launched
a ‘SommarYra’ (Summer Jackpot)
with a total prize of 50 million
Swedish kronor – 10 million a
week for five weeks. The winning
postcodes were spread all over the
country from Pajala, close to the
Finnish border in the north, to
Malmö, facing the Danish coast in
the south.
Each week, the winning postcode
was announced on the TV show
‘The Postcode Challenge’.
The lottery ran a campaign with a
prize draw for 100 Mini Coopers.
Emptying the
prize pot
Culture for a better world
The lottery emptied the 25 million
kronor remaining in the year’s
prize pot by having prize draws
every hour, 10 hours a day, for 10
days. That meant 100 winners of
250,000 Swedish kronor each.
On 19 May 2011, the Swedish
Postcode Lottery held the event
‘Culture for a better world’. The
purpose was to show our new focus on culture. It was also the final
event of the 2011 Nobel Symposium, where Nobel Prize laureates
and scientists gathered to discuss
global sustainability issues.
Media Coverage
The ‘weekly prize’ on Fridays is
featured in local papers in Sweden
almost every week. The ‘GrannYra’, received plenty of interest in
the evening newspapers and in the
local media in the winning cities of
Kristianstad, Alingsås and Hjo.
‘Culture for a better world’ took
place at the Stockholm Opera
House. A panel discussion and an
interview with Nadine Gordimer,
who won the 1991 Nobel Prize for
literature, took place on stage. Nils
Landgren, El Sistema and Melody
Gardot performed.
The lottery’s new focus on culture,
exemplified by the event ‘Culture
for a better world’ in May 2011,
also garnered positive publicity. An
extensive article in the nationwide
newspaper Dagens Nyheter stated
that Swedish cultural life has a
new major sponsor.
Online
On the website visitors can sign up
for the lottery, see the results and
winners, read about the charities
and play games. It is also used to
spread knowledge about the lottery in general and features videos
of winners and the charity organisations.
Last year focused on increased
sales and building customer
relations in the digital world.
A monthly electronic customer
newsletter was introduced, as well
as personal customer pages on the
website.
Web-related sales increased by
more than 50 per cent in 2011.
Joining the lottery via smartphone
was also launched in 2011.
Bill Clinton was one of the main speakers at the event ‘Culture for a better
world’.
The evening was concluded with
a speech by former US president
Bill Clinton, who said: “It doesn’t
matter if millions of people are trying to do the same thing as me; it
won’t make enough difference until people in their hearts and minds
focus on co-operation instead of
conflict. Here, I think culture and
all the artists of the world can
contribute a lot.”
Our TV presenters
The Swedish lottery has three TV presenters, who are the public faces of the lottery.
Rickard
Sjöberg
TV presenter of
‘The Postcode
Millionaire’:
“I can truly
identify with the
lottery and the
idea that those
less fortunate
win at the same
time as I win.”
Magdalena
Graaf
TV presenter,
writer and
founder of
Graaf Sisters
Children Centre
in India:
“This is the job
of my dreams.
I grew up in a
family involved
in charity work.”
Sandra
Dahlberg
TV presenter,
artist and
singer:
“Most of my
life I’ve been
working with
charities and
aid organisations. Presenting
prizes is really
a great job, from all angles.”
25
CHAPTER 7
The Netherlands:
Actual 2011
€
€
Actual 2010
%
Income*
567,757,219
100.0%
(= remittance)**
283,878,609
50.0%
247,259,006
35.5%
8.1%
43.6%
-66,495,036
-11.7%
Distribution to players ***
Prizes
Gifts
201,548,616
45,710,390
Discounts on and sponsoring
of prizes in kind and gifts
Expenses
Personnel expenses
Depreciation tangible
and intangible fixed assets
Organisation costs
Marketing costs
€
€
%
541,410,749 100.2%
270,882,018
50.1%
235,270,699
35.7%
7.8%
43.5%
-63,492,965
-11.7%
193,034,449
42,236,250
18,261,510
3.2%
15,076,981
2.8%
3,491,975
24,341,788
55,103,394
0.6%
4.3%
9.7%
3,048,045
25,174,875
53,331,472
0.6%
4.7%
9.9%
101,198,667
17.8%
96,631,373
18.0%
1,915,973
863,840
0.3%
0.2%
2,119,624
-641,152
0.3%
-0.1%
2,779,813
0.5%
1,478,472
0.2%
Corporation tax
682,203
0.1%
398,692
0.1%
2,097,610
0.4%
1,079,780
0.1%
* Income comprises income from the sale of tickets and for the year 2010 also other income and is specified in the reporting year to which it refers.
** Distributions to beneficiaries concern the 50 per cent distribution from the lottery income and are attributed to the reporting year to which they refer.
26
Charities always win
The Dutch Postcode Lottery was founded twentytwo years ago to generate
a continuous flow of funds
for charity organisations
dedicated to ‘people’ and
‘planet’. We now support
more than 90 charities
worldwide. Since we began,
the Dutch lottery has contributed 3.5 billion euros.
We play a pioneering role
in the quest for a fair and
enterprising, green and
responsible world.
The licence of the Dutch Postcode
Lottery stipulates that at least 50
per cent of the lottery’s stakes
should be effectively donated to
charity. Since its foundation, our
stakes have grown every year. In
2011, they amounted to a record
sum of more than 567 million
euros, representing a total contribution of almost 284 million euros
to the charities. This gave us room
for four new beneficiaries, bringing the total number of charitable
organisations supported to 85 and
nine received a one-off contribution. The lottery has a licence
for 14 draws a year, the proceeds
of which are divided among the
beneficiaries.
Institutional support
The Dutch Postcode Lottery
provides long-term institutional
support to organisations working
in the areas of poverty alleviation,
human rights, nature conservation, the environment and social
cohesion in the Netherlands. The
Supervisory Board of Holding
Nationale Goede Doelen Loterijen
N.V., which is the umbrella company of the three charity lotteries
in the Netherlands, decides on
the allocation of funds and admits
At the Good Money Gala (Goed Geld Gala) CEO Boudewijn Poelmann
announced that the contribution of the Dutch Postcode Lottery to charities is
almost 284 million euros.
new charitable organisations to the
group of beneficiaries.
Long-term support
The Nationale Postcode Loterij
N.V. has contractual relationships
with its beneficiaries. The beneficiaries have a contract that gives
them a share of the contribution
from the twelve regular draws.
Five-year contracts are agreed
with most of the beneficiaries that
joined after 1994. During the fifth
year, the beneficiary and the lottery evaluate the relationship on
the basis of the results achieved
by the organisation in the areas of
‘people’ and ‘planet’. One of the
criteria is that the organisation
receives a substantial proportion of
its income from sources other than
the lottery.
Freely disposable
Thanks to the Dream Fund, these children in Swaziland can look to the
future with optimism.
The Dutch Postcode Lottery’s
contributions to the beneficiaries
are freely disposable at the beneficiaries’ discretion – as long as
they are used within their mission.
The beneficiary organisations can
determine their own priorities, and
they provide a financial account to
the lottery each year.
Dream Fund
Our contribution enables the
charitable organisations to complete projects that actually make a
difference. In the case of some of
the projects described, the contribution comes from the Dream
Fund. We introduced the Dream
Fund in 2009, with the aim of
allowing one beneficiary a year to
fulfil a ‘precious’ dream.
Extra draws
Since 1999, the Dutch Postcode
Lottery has held an annual extra
draw. In 2009, we were granted
permission to organise a second
extra draw, bringing the total to
14 draws a year. The Supervisory
Board decides how the contribution is to be distributed, with the
beneficiaries submitting project
proposals for this every year. In
2011, we used 31.6 million euros
of the proceeds to support 15 extra
projects.
27
in September 2011 in New York
as a commitment of the Postcode
Lottery.
UNICEF
Nowhere is the AIDS epidemic
growing more rapidly than in
Central Asia and Eastern Europe.
In the last ten years, the number
of cases of HIV has risen by 150
per cent there. A third of the new
cases of HIV are among young
people between the ages of 15 and
24. The immediate cause of this is
the enormous increase in drug-use
among vagrant children. An effective way of helping these children
has been developed in Odessa. We
have contributed 2.4 million euros
to UNICEF to scale up the ‘Odessa
Model’ and extend it to other cities.
In Liberia too, UNICEF promotes good nutrition for children.
Oxfam Novib
Beneficiaries
for ‘people’
STOP AIDS NOW!
STOP AIDS NOW! wants to eradi-
cate AIDS altogether. Research
has shown that people who are
given antiviral drugs have a more
than 90 per cent lower chance of
transmitting the virus compared to
those who are not treated. STOP
AIDS NOW! received 8.8 million
During the celebrations marking the fiftieth anniversary of Amnesty International, the Dutch TV celebrity Kees van Kooten reads out a statement by
Liu Xiaobo, the Chinese winner of the Nobel Peace Prize.
28
euros from the Dream Fund for the
large-scale introduction of antiviral
drugs in Swaziland.
STOP AIDS NOW! works together
with the Clinton Health Access
Initiative. They presented this project at the Clinton Global Initiative
Oxfam Novib has received 7 million euros for the project Internet
Now! The aim of this is to provide
many Africans with good, affordable Internet access in order to
create employment. Oxfam Novib
is starting by setting up an in-
The Rainbow Warrior III, Greenpeace’s new campaign ship.
novative, energy-efficient telecom
company in northern Uganda. This
should connect the inhabitants of
hundreds of villages to the Internet
at an affordable price.
The project will enable the villagers to generate work and income.
For this reason, it also focuses on
educating students, who in turn
will provide supervision in the
villages. If Internet Now! succeeds,
it will serve as an example for the
rest of the continent.
Beneficiaries
for ‘planet’
Oceans
The world’s oceans are being
threatened by climate change,
pollution, oil and gas exploration,
deep-sea mining and overfishing. Together with our partners
the World Wide Fund for Nature,
Greenpeace and the Marine Stewardship Council (MSC), the Dutch
Postcode Lottery is running a
large-scale campaign to make people aware of these threats. There
are three themes: protecting life in
Queen Beatrix, Princess Máxima and Prince Willem-Alexander visiting the Arikok nature reserve on Bonaire, managed by beneficiary Dutch Caribbean Nature Alliance.
the oceans, making the fishing industry sustainable and increasing
the market for sustainably caught
fish. Following a contribution of
7 million euros in 2009 available
to extend the project by 1 year.
In 2011, we donated 3 million
euros to the project.
Natuurmonumenten
Natuurmonumenten, the Association for Nature Preservation, has
received a contribution of 15 million euros from the Dream Fund
to construct a nature reserve in the
Markermeer in the centre of the
Netherlands. The Markermeer is
one of the largest freshwater lakes
in Europe. However, there is pressure on its natural environment.
A major part of this problem can
be resolved through a revolutionary approach that uses new
techniques.
The international environmental
organisation Greenpeace campaigns against environmental
Impalas in a nature reserve managed by the African Parks Network.
problems. To do this it often
deploys ships. At the end of 2011,
the organisation took delivery of
a new, extremely sustainable seagoing sailing ship. Its building was
partly enabled by a contribution of
1 million euros from the lottery.
Peace Parks Foundation focuses
on creating cross-border nature
reserves in often disputed border areas in southern Africa. By
doing so, the organisation wants
to sustainably protect the natural
environment, promote peace and
stability in the region and create
work for the local population.
Peace Parks is now working on the
completion of the KAZA (Kavango–Zambezi Transfrontier), the
biggest cross-border nature reserve
in the world.
You can find an overview of all charities in the back of this annual
report. See www.postcodeloterij.nl for a description of all charities.
29
Getting members
By the end of 2011, the Dutch Postcode Lottery had
2,555,576 members with a total of 4,349,231 lottery
tickets. Turnover increased by more than 5 percent from
2010 to a record 567.8 million euros in 2011.
People play the lottery with a lottery ticket number based on their
postcode. So the people who win
the Postcode Street Prize or the
‘PostcodeKanjer’ are usually neighbours. This is what makes playing
the Postcode Lottery so unique; all
the members in a street or neighbourhood win together.
Television
Television continues to be an
invaluable medium for the Dutch
Postcode Lottery. As well as the
awarding of prizes, the television
programmes always feature one or
more of our charities. To promote
the recognisability of the lottery,
the major prizes are presented by
lottery ambassadors.
In 2011, two series of five episodes of the ‘Postcode Loterij
Miljoenenjacht’ (Postcode Lottery
Hunt for Millions) were broadcast
on the Dutch commercial TV station RTL4, featuring star presenter
Linda de Mol. The popularity of
the Hunt for Millions was amply
demonstrated in the viewing figures, which rose to almost 2 million. The programme emphasises
the postcode element and the fact
that members win together.
‘Kanjers van Goud’ (Heroes of
Gold), broadcast immediately after
Hunt for Millions, focuses entirely
on the charities. A lottery ambassador visits someone who works
for the beneficiaries. This person
is presented with the ‘Golden Pen-
The winners of the ‘Kanjer’ Prize Pot were announced on the Postcode Lottery New Year’s show.
nant’ and receives 25,000 euros for
his or her project.
Presented by Caroline Tensen,
the popular ‘Postcode Loterij
Eén tegen 100’ (Postcode Lottery
One Against 100) for broadcaster
NCRV has been high in the ratings
for more than ten years now. The
broadcast of 9 October 2011 is
the most viewed episode to date,
with 1.8 million viewers. A regular
feature of the programme is the
awarding of the Street Prize by lottery ambassador Gaston Starreveld.
‘Koffietijd’ (Coffee Time) has a different theme every workday. The
most popular morning programme
in the Netherlands provides
charitable organisations with a
platform for drawing attention to
their work.
Star presenter Linda de Mol presents a lucky winner with a cheque for
280,000 euros in the broadcast of Hunt for Millions on 25 November 2011.
30
Jack Spijkerman is the regular
presenter of the programme ‘Wat
vindt Nederland?’ (What do the
Dutch think?) in which he tests
the opinions of well-known and
unknown Dutch people. In this
programme too, Gaston Starreveld
presents the Postcode Street Prizes.
Mailings
and publicity
The recruitment of new members
relied largely on the national campaigns surrounding the two ‘JackpotKanjers’ in April and September
and the ‘KanjerPrijzenpot’ (‘Kanjer’
Prize Pot) at the end of December
2011. In this respect, television
was an important channel for
reaching Dutch people as tickets
were not for sale in shops.
In our campaigns, we used the
media to draw attention to our objectives of recruiting and informing. Posters, banners on websites
and commercials on radio and TV
were used to recruit members.
Documentaries, special websites
and reports focused on the lottery
charities themselves.
‘JackpotKanjers’
In April 2011, the ‘JackpotKanjer’
of 15 million euros was won in
Sliedrecht (south-west Netherlands). In September, the second
‘JackpotKanjer’, also for 15 million
euros was won in Vianen (central
Netherlands). These ‘JackpotKanjers’ consist of two parts: the
winners in the winning postcode
share 10 million euros and 5 million euros goes to members in the
surrounding neighbourhood.
‘KanjerPrijzenpot’
On 1 January 2012, the Postcode
Lottery announced the winners of
the December ‘Kanjer’ Prize Pot
with a record amount of 48 million
euros.
The 40 million euros was won in
Breda (south-west Netherlands):
20 million went to members with
the winning district code and 20
million to the winning postcode.
These were ten members that lived
in a home for the elderly. They all
became millionaires overnight.
The oldest millionaire is a ninety
year-old and the biggest winner received more than 4 million euros.
The winning of the ‘Kanjer’ Prize Pot in Breda was celebrated with a big party.
This event even attracted international attention and was featured
on the German and Belgian TV
news.
1 million euros was shared by
members in eight other postcodes
throughout the Netherlands.
In November the lottery sent letters announcing the biggest ever ‘Kanjer’
Prize Pot of 48 million euros.
Prizes
In 2011, there were over 200 million euros’ worth of prizes to be
won in the Dutch Postcode Lottery. An average of half a million
prizes were won every month.
There are two Super Postcode
Prizes, each of 1 million euros.
Every Saturday there is the
Postcode Street Prize of 12,500
euros per ticket, which can rise to
25,000 euros if the member plays
with a ‘StraatprijsVerdubbelaar’
(Street Prize Doubler). One of the
winners in the street also wins a
car.
Every Sunday, members can win
the Green Postcode Prize of 2,500
euros per ticket to be spent in the
‘green’ webshop.
The ‘PostcodeKanjer’ of 40 million euros was won in Breda on a postcode
where a home for the elderly is located.
31
splendid concerts by André Rieu
in the Amsterdam ArenA. He stole
the hearts of lottery members with
his ‘André Rieu – World Stadium
Tour’.
In addition to cash prizes, we
award numerous other prizes such
as cars, flat-screen TVs, travel
vouchers, laptops, Postcode Lottery bikes, hotel packages and tickets to amusement parks. Members
can also win special tickets to
concerts and musicals. Our smaller
prizes also remain popular, such
as the Postcode Lottery Ice Cream
Prize: sustainably produced fair
trade ice cream from Ben & Jerry’s.
Lottery ambassador Gaston Starreveld personally presents cheques to winners of the Postcode Street Prize.
Every month, there is the ‘PostcodeWijkprijs’ (Postcode Neighbourhood Prize) in which the
entire neighbourhood wins a prize.
The prizes (per ticket) vary per
month and per neighbourhood,
from a flat-screen TV to a Postcode
Lottery bicycle.
Other prizes
Also in 2011, thousands of
winners once again enjoyed an
unforgettable evening out at one
of the concerts or musicals put
on especially for lottery members.
For example, in June 2011, no less
than 68,000 winners attended two
The PostcodeTruck drives to the winning neighbourhood for the Postcode
Neithbourhood Prize. In Oirschot the lottery shared out 3,200 TVs.
32
Internet
and new media
Our website is an important
medium in our communication
with members and other interested people. The role of the social
media, such as Twitter, games
and text messaging continues to
grow. We have our own Social
Media Taskforce, which tweets
the daily winning postcodes and
news. Members can sign up for
a text messaging service, so that
they receive a text message after
each draw, informing them that the
results are online. There is also an
app for viewing the draw results
on the iPhone.
International
Charities
Ambassadors
To show young people aged 18
to 35 what its beneficiaries do
with the money they get, we appointed two young ambassadors.
They were chosen from no less
than 5,000 applicants and spent
half a year travelling the world as
International Charities Ambassadors. They visited charity projects
and reported their experiences on
a special website. They also posted
reports and video clips via Facebook and Twitter. Almost 11,000
people ‘liked’ the reports on Facebook and over 400,000 unique
visitors viewed the website.
André Rieu and his orchestra during their performance in the Amsterdam
ArenA.
Five years of the Postcode
Lottery Green Challenge
Reducing carbon emissions is
the motif of the Postcode Lottery Green Challenge, which was
awarded for the fifth time in 2011.
The winner of the 500,000 euro
award was Australian inventor
Nick Christy for his water and
energy-saving shower system.
“People take us seriously now”,
The Postcode Lottery Green Challenge winners in the last five years: Eben
Bayer, Igor Kluin, Nick Christy, Scot Frank and Dean Gregory.
says Christy, and that may be as
important as the monetary value of
the prize. “We hired two fulltime
engineers and rented a workshop
where we now build prototypes.”
Actual manufacturing of the shower system is scheduled to begin by
the end of this year.
Brad Pitt had a video message for
the finalists at the award ceremony:
‘It doesn’t matter who wins. I applaud you all.’
The Water Recycling Shower from
Australian Nick Christy wins the
Postcode Lottery Green Challenge
2011.
Nineteen-year-old runner-up Eden
Full is in the process of claiming
her prize. The American designer
is just too busy preparing for two
pilot projects slated to start in Peru
in April and in India in June. The
prizemoney will eventually be
used to finance a first production
run of her SunSaluter system.
Meanwhile, four earlier winners of
the Postcode Lottery Green Challenge are pushing ahead and have
reached different stages of development. 2008 winner Eben Bayer,
inventor of a fungus-based packing
and insulation material, is leading
the way. His company Evocative is
up and running.
Our Ambassadors
The Dutch Postcode Lottery has a strong team of ambassadors who spread the word about the importance of
the lottery and the good work of its beneficiaries.
Caroline Tensen
TV presenter:
“The Dutch
Postcode
Lottery is a
brilliant Lottery for people
near and far.”
Winston Gerschtanowitz
Actor/TV
presenter:
“The Dutch
Postcode Lottery makes the
difference to
the prize-winner and the
charities.”
Gaston Starreveld
TV presenter:
“The Dutch
Postcode Lottery makes
you feel good,
because you’re
never the only
winner.”
Quinty Trustfull
Martijn Krabbé
TV presenter:
“The Dutch
Postcode Lottery sets one
record after
another: more
money for
prizes and for
the charities
each year!”
TV presenter:
“It’s a winwin situation
because 50
per cent of
the stake
goes to
charities and
you have the
chance of
winning great prizes.”
33
BankGiro Lottery
Actual 2011
€
€
Actual 2010
%
€
€
%
Income*
128,376,119
100.0%
119,880,322
100.3%
(= remittance)**
64,188,060
50.0%
59,940,161
50.2%
53,455,334
40.2%
1.4%
41.6%
40,093,881
32.3%
1.3%
33.6%
-15,462,776
-12.0%
-4,588,803
-3.9%
Prizes
Gifts
51,656,625
1,798,709
Expenses
Personnel expenses
Organisation costs
Marketing costs
38,574,644
1,519,237
4,340,324
3.4%
3,541,938
3.0%
755,825
5,914,650
15,963,013
0.6%
4.6%
12.4%
685,860
5,542,550
14,703,269
0.6%
4.6%
12.3%
26,973,812
21.0%
24,473,617
20.5%
-778,311
114,158
-0.6%
0.1%
-38,534
-228,961
-0.1%
-0.2%
-664,153
-0.5%
-267,495
-0.3%
Corporation tax
-154,562
-0.1%
-76,155
-0.1%
-509,591
-0.4%
-191,340
-0.2%
34
Charities for culture
The beneficiaries of the
BankGiro Lottery work in
the field of culture and the
preservation of cultural
heritage. Providing longterm support for 58 and
one-off support for 6 top
institutions, we are the
leading culture lottery in the
Netherlands. Half of every
lottery ticket sold goes to
these charities, amounting
to a sum of more than 64
million euros in 2011.
2011 marked the fiftieth anniversary of the BankGiro Lottery, making it the oldest charity
lottery in the Netherlands. In
2002, the BankGiro Lottery joined
the Dutch Postcode Lottery and
the Vriendenloterij (FriendsLottery). Since then, the three charity
At a gala gathering in the Rijksmuseum in Amsterdam, the BankGiro Lottery announced that the contribution had
risen to more than 64 million euros.
lotteries have been united in the
Holding Nationale Goede Doelen
Loterijen N.V.
Distribution of
the contributions
A lottery contribution allowed the
Rijksmuseum Amsterdam to buy
the painting ‘Girl in a Wide Hat’,
painted in about 1645 by Cesar van
Everdingen (ca. 1617-1678).
Long-term beneficiaries receive an
annual contribution from the lottery for a period of five years.
Our contribution is intended for
the purchase, restoration and
presentation of permanent collections; and for the purchase and
restoration of monuments. Within
these parameters, the beneficiary
organisations can establish their
own priorities. They report back to
the lottery on this every year.
Any extra funds are assigned to
new long-term beneficiaries and/or
one-off funding. Large-scale and/
or innovative projects and highprofile projects in the cultural or
heritage sectors may qualify for
one-off funding.
The charities
The BankGiro Lottery supports
world-famous Dutch museums but
also organisations concerned with
typically Dutch heritage, such as
windmills, for example.
One of our most famous beneficiaries is the Anne Frank Foundation that administers the Anne
Frank House in Amsterdam. The
house attracts 1 million visitors a
year, making it one of the biggest
tourist attractions in the city. The
foundation continues to honour
the memory of Anne Frank, and
in doing so helps to fight against
discrimination.
National Museums
For millions of foreigners, a visit
to one of the four national museums – the Van Gogh Museum,
the Kröller-Müller Museum, the
Mauritshuis and the Rijksmuseum
Amsterdam – is the highpoint of
their stay. These four museums
contribute to the reputation of
Dutch cultural life worldwide. Up
to 2011, they have received contributions of 80.2 million euros from
the lottery.
The Rijksmuseum Amsterdam is
the biggest museum in the Netherlands and is celebrated for its
collection of paintings from the
Dutch Golden Age, the highlight
35
Netherlands as a maritime nation
and as a major economic power
in the seventeenth century. The
museum is housed in the Arsenal,
the former warehouse of the Amsterdam Admiralty. After four years
of renovation, the museum was
reopened by Her Majesty Queen
Beatrix in 2011.
Mills
Queen Beatrix opened the National Maritime Museum following its radical renovation.
of which is The Night Watch
by Rembrandt. The Van Gogh
Museum in Amsterdam houses
the largest collection of works by
Vincent van Gogh in the world.
In the middle of the countryside,
the Kröller-Müller Museum of
modern art has a world-famous
collection of paintings and its
sculpture park is one of the biggest
in Europe. The Mauritshuis in The
Hague has a collection of art from
the Dutch Golden Age including masterpieces by Vermeer, Jan
Steen, Frans Hals and Rembrandt.
Windmills are part of the Netherlands. They immediately identify
its landscape. The Vereniging De
Hollandsche Molen (Dutch Mill
Association) is the driving force
in preserving these windmills
and pumping stations for future
generations. The BankGiro Lottery
Mill Prize (Molenprijs) is a prize
awarded by public vote that the
Association holds every year. In
2011, the prize of 50,000 euros
was awarded to the D’Admiraal
mill (dating from 1792) in Amsterdam-Noord, which will be used to
further renovate the mill.
Other museums
Teylers Museum in Haarlem was
the first museum in the Netherlands (dating back to 1784) and
still has the atmosphere of yesteryear. What makes it so special is
that nowhere else in the world can
you see an authentic museum interior from the eighteenth century.
The museum is a candidate for the
UNESCO World Heritage List.
Het Scheepvaartmuseum (National
Maritime Museum) in Amsterdam
depicts Dutch maritime history
and culture. It tells the story of
the growth and blossoming of the
With our help, Teylers Museum bought the painting ‘View of the Spaarne at
Haarlem by night’ by Gerrit Jan Michaëlis (1775-1857).
36
D’Admiraal mill: winner of the
BankGiro Lottery Mill Prize 2011.
You will find an overview of all charities in the back of this annual
report. See www.bankgiroloterij.nl for a description of all charities.
Everything focuses on the members
At the end of 2011, the
BankGiro Lottery had
659,322 members with a
total of 1,142,136 tickets.
It contributed a minimum of
50% of the stake to charitable organisations working
on culture and the preservation of cultural heritage.
With this lottery the bank
account number is the
ticket number.
The money prizes of the BankGiro
Lottery go up to 1 million euros.
In addition, since April 2011, there
has also been a Jackpot that can
amount to more than 1 million
euros.
On average, we distribute more
than 250,000 prizes a month. In
addition to money prizes, there are
more great prizes to win such as
tickets to museums, amusement
One of the Netherlands’ best-known pop singers Alain Clark at the lottery’s anniversary concert.
parks and cinemas, dinner cheques
and gift vouchers with which winners can choose their own prize
on a special website. The package
deals for musicals and concerts are
a great favourite.
Anniversary
The BankGiro Lottery constantly strives to strengthen the link between members and charities. In 2011, prizes were awarded in the Railway Museum in
Utrecht, one of the beneficiaries.
In 2011, we celebrated our fiftieth
anniversary. As the leading cultural
lottery in the Netherlands, what
could be finer than to celebrate
the anniversary with culture and
the members? So the anniversary
concert in the Concertgebouw
in Amsterdam had a very special
programme. In August, more than
12,000 lottery winners came to
6 special concerts with performances by top Dutch artists such
as Ilse DeLange, Alain Clark and
Wibi Soerjadi. They brought pop
and classical music together and
provided a special gala evening in
the most beautiful concert hall in
the Netherlands.
Television
The fiftieth anniversary also featured in the television game show
“Show Me The Money”. In this
show, couples could win 1 million
euros by staking money on the
right answers to eight questions.
An average of 400,000 people
watched the 10 shows.
37
open until late in the night and
presented a special programme. In
Amsterdam, 26,000 people visited
one of the institutions between
7 p.m. and 2 a.m.
We also made a special contribution to the Museum Weekend in
April in which approximately four
hundred museums throughout the
country took part. Almost 1 million people visited a museum in
these two days.
Internet
and social media
Presenter Beau van Erven Dorens of “Show Me The Money” with two contestants.
Stars on Canvas
One of our most popular television programmes is “Stars on
Canvas” (Sterren op het Doek). In
this programme, presenter Han-
neke Groenteman plays host to
well-known Dutch people who
are painted by three different
artists while the presenter interviews them. At the end of the
programme, they can take one
of the three paintings home with
them. The other two are auctioned
for charity. The programme also
celebrated an anniversary: in April
and May 2011, the fifth six-episode series was broadcast.
name as a sponsor to the Museum
Nights in The Hague and Amsterdam. These nights enabled the
public to get to know culture in
an unusual way. Tens of museums
and cultural institutions stayed
Internet and social media have
become permanent channels of
communication for the lottery.
The website is an important way
of informing members about the
lottery, its activities and the charities. A map of the Netherlands
shows were the supported cultural
institutions are located. What’s
more, there is a museum of the
month: visitors to the website have
a chance of winning free tickets to
this museum.
Members can opt to be kept up to
date with the results of the monthly draws and with lottery news
and campaigns. Twitter, Facebook
Publicity
To mark its fiftieth anniversary, the
BankGiro Lottery gave its members
fifty chances to win 1 million euros.
38
The lottery is regularly in the
news as a financial backer when
a major work of art is purchased
or a cultural icon is saved. That
happened, for example, in the case
of the Rijksmuseum Amsterdam’s
purchase of the famous Mondrian
dress by the French couturier Yves
Saint Laurent.
The BankGiro Lottery lent its
The winner receives his prize in the Van Gogh Museum – a lithograph by
Picasso.
Our Ambassadors
Albert Verlinde, musical and theatre producer:
“What I like about the BankGiro
Lottery is that it makes Dutch culture better known.”
At the annual “Good Money Gala”, where beneficiaries learn how much support they will get from the lottery, the
most famous painting by Rembrandt – The Night Watch – was acted out by 28 ambassadors of the beneficiaries of
the three Dutch lotteries.
and text messaging are becoming
increasingly more important in
this respect.
lithograph by Pablo Picasso among
visitors who showed interest in the
lottery.
Co-operation
In 2010, the Rijksmuseum in
Amsterdam purchased the “Girl
in the Wide Hat” by the seventeenth-century painter Caesar van
Everdingen with support from
the lottery. Following restoration,
the museum and the lottery held
a competition to think up a name
for the girl. The star prize was a
five-day trip to Rome. From more
than 12,500 submissions, the museum and the lottery selected the
name Augusta.
During the exhibition “Egyptian
Visitors to the cultural institutions supported by the lottery are
interested in culture by definition.
The BankGiro Lottery would like
to interest them in taking part in
the lottery. It does that by means of
tailor-made campaigns organised
with the beneficiary concerned.
On the occasion of the exhibition
“Picasso in Paris, 1900-1907” in
the Van Gogh Museum in Amsterdam, we raffled an original
Magic” in the Dutch National Museum of Antiquities (Rijksmuseum
van Oudheden) in Leiden, visitors could take part in a BankGiro
Lottery competition. 3,000 visitors
did so, competing for a cultural
trip to Egypt.
The chemist chain Kruidvat
used their discount card to offer
customers the chance to exchange
their savings points for a free ticket
for the BankGiro Lottery within a
specific period.
Henk van Os, former director of
the Rijksmuseum (left):
“It’s important to preserve our cultural heritage, because that tells us
who we are.”
Harmen Siezen, former newsreader (right):
“I’m happy to make an effort to
recruit as many members as possible
for the BankGiro Lottery because
culture in the Netherlands deserves
to be preserved.”
39
FriendsLottery
Actual 2011
€
€
Actual 2010
%
€
€
%
Income*
95,530,314
100.0%
90,111,635
100.2%
(= remittance)**
47,765,158
50.0%
45,055,818
50.1%
40,766,046
42.3%
0.4%
42.7%
42,294,296
47.0%
0.0%
47.0%
-16,571,513
-17.3%
-18,761,600
-20.8%
Prizes
Gifts
40,336,951
429,095
Expenses
Personnel expenses
Organisation costs
Marketing costs
42,294,296
0
2,865,345
3.0%
2,889,052
3.2%
587,691
4,595,442
15,647,367
0.6%
4.8%
16.4%
576,617
4,480,355
13,835,180
0.6%
5.0%
15.4%
23,695,845
24.8%
21,781,204
24.2%
-125,222
109,823
-0.2%
0.1%
-258,083
-93,054
-0.3%
-0.1%
-15,399
-0.1%
-351,137
-0.4%
Corporation tax
5,330
0.0%
-98,553
-0.1%
-20,729
-0.1%
-252,584
-0.3%
40
Many charities...
The FriendsLottery
(VriendenLoterij) was set up
to raise funds for charitable
organisations working in the
fields of health and wellbeing in the Netherlands.
The lottery has now been
doing this for 22 years. The
‘FriendsLottery’ name was
introduced in 2011 with
the slogan ‘Win with your
friends!’
Distribution of the
contributions
FriendsLottery members can
choose for themselves which
organisation they want to support
with the contribution from their
ticket price. This is referred to
as ‘earmarked playing’. For each
lottery ticket sold, 50 per cent of
the ticket price goes to the relevant
organisation. More than 3,000
At the Good Money Gala (Goed Geld Gala) CEO Boudewijn Poelmann announced that the contribution of the
FriendsLottery to charities is almost 48 million euros.
clubs and associations take part in
this, ranging from small associa-
tions with only a couple of tickets,
to very big ones. For example, the
Dutch football club Feyenoord collected almost 700,000 euros for its
youth academy.
Half of the members play with
earmarked tickets; the other half
leave distribution to the lottery.
This supports regular beneficiaries
promoting health and well-being.
We have listed some of the organisations supported by the lottery
below.
Well-being
Former Wimbledon champion Richard Krajicek and his foundation enable
young people in deprived areas to enjoy sport.
The Richard Krajicek Foundation
was founded by the Dutch tennis star and former Wimbledon
champion Richard Krajicek. In the
fourteen years since its foundation,
it has constructed eighty play-
grounds in deprived areas where
it organises safe sporting activities
for young people. The foundation
has developed into a centre of expertise and a promoter of neighbourhood sport.
Jantje Beton organises and supports hundreds of projects to
promote outdoor activities for
children. In collaboration with
municipalities, they think up new
solutions for children’s play areas.
The National Fund for the Elderly
(Nationaal Ouderenfonds) has
started a special project for its
target group with money from the
lottery. It is touring the country
with the so-called ‘BeautyPlusBus’
in which elderly people are treated
to hair-styling, pedicure and
beauty treatment.
The CliniClowns Foundation visits
41
– and a tailor-made treatment plan
that hugely increases their chances
of recovery. The new outpatients’
department, for which no fewer
than 120,000 members played, was
officially opened on
28 September 2011.
The AIDS Fund combats AIDS in
the Netherlands and developing
countries and has been active for
25 years. With our support, the
fund has started the Health Bus,
a mobile laboratory that performs
STD tests at festivals and in neighbourhoods and informs people
about safe sex.
The National Hearing Foundation
Sport
Football is for everyone. The More
Than Football Foundation (Stichting Meer dan Voetbal) uses the
unifying strength of football to
tackle social problems. One of the
foundation’s projects is ‘Score for
Health’, a programme in which
players from the Dutch premier
division encourage primary school
children to follow a healthy lifestyle.
The Esther Vergeer Foundation established by wheelchair tennis star
Esther Vergeer holds sports days at
schools for the physically disabled
The new outpatients’ department of the VUmc Cancer Center opened on
28 September 2011.
sick and disabled children at their
homes, in hospital or in nursing
homes to cheer them up. With
support from the lottery, the foundation has already reached 30 per
cent of these children. They now
have their own special website:
www.neuzenroode.nl.
Health
In 2007, we held a national campaign entitled ‘The-Biggest-BingoEver’ to recruit members with
tickets earmarked for the VUmc
Cancer Center in Amsterdam. This
is a unique concept that provides
initial help for cancer patients.
They can go to the centre for quick
diagnosis – often within 48 hours
Many members of the FriendsLottery have chosen the CliniClowns Foundation as their good cause.
(Nationale Hoorstichting) tries to
prevent hearing damage. Thanks
to a contribution from the FriendsLottery, the foundation launched
its ‘Ear-Safe’ (Oorveilig) health
mark for places of entertainment.
The health mark provides practical
measures for preventing hearing
damage in young people.
The AIDS Fund’s Health Bus lowers the threshold for HIV and STD testing.
42
to introduce disabled children and
young people to sport.
Holland’s best-known footballer is
still Johan Cruijff. He implements
his ideas about sport and society in
his Johan Cruyff Foundation. For
example, through lottery support
and co-operation with the Esther
Vergeer Foundation, it was able to
donate 150 sport wheelchairs to
schools for the disabled.
You will find a overvieuw of all charities in the back of this annual
report. See www.vriendenloterij.nl for a description of all charities.
Every member counts
At the end of 2011, the FriendsLottery had 471,849
members with a total of 777,263 tickets. It contributed a
minimum of 50% of the stake to charitable organisations
working on health and well-being.
In 2011, the FriendsLottery introduced a new concept in gaming. Members no longer win on
their own but with their friends.
The new name, FriendsLottery
(VriendenLoterij) replaced the
old name Sponsor Bingo Lottery.
Members play using their mobile
telephone number as the ticket
number.
Brand familiarity
At the beginning of January, we
introduced the new gaming concept to all members. There were
also commercials on radio and TV,
advertisements in national newspapers and bus-shelters throughout the country, a new website
(vriendenloterij.nl) and pages on
Twitter, Hyves and Facebook. The
campaign was successful. After
three months, the brand familiarity
of the lottery stood at 97 per cent
with members and 80 per cent
with non-members.
Holland’s Next
Millionaire
The FriendsLottery is also presenting itself in a new TV programme:
Holland’s Next Millionaire. This
will be broadcast in eight episodes
on the commercial broadcaster
RTL4. The final candidate wins
2 million euros: 1 million for
themselves and 1 million for the
five friends helping them.
The ‘FriendsSeats’ are a prize that’s unique to the lottery: the winner and
three friends get seats in the first row at a Dutch premier division football
match.
The lottery tells all of its members that with the FriendsLottery you and your
friends win together.
Prizes
Every week, there are big money
prizes to be won, rising to 100,000
euros. And once a year there’s a
star prize of 1 million euros. Winners of a money prize can also
share an amount between their
friends.
As well as money prizes, the lottery awards thousands of prizes
in kind, such as cars, scooters,
flat-screen TVs, travel vouchers,
iPads and bicycles. There are also
a great many ‘Party Prizes’ to be
won, such as tickets for amusement parks or saunas, cakes and
gift vouchers. The winners of
‘Party Prizes’ can also give these to
three friends.
The winner of a car can give three cars to friends who also play in the
lottery.
43
Recruitment with
beneficiaries
and clubs
Presenter Rick Brandsteder hosts the weekly draw on television every Sunday evening.
Television
Exposure on television is important for the FriendsLottery and its
beneficiaries. In the programme
‘FriendsLottery: The Winners’, presenter Rick Brandsteder presents
the week’s star prize every Sunday.
The programme ‘Koffietijd’ (Coffee
time) is broadcast every weekday and is now the most popular
morning show in the Netherlands.
The broadcasts provide the charitable organisations with a platform
for their work.
and every non-profit institution
can benefit. At the end of 2011,
there were 3,233 affiliated organi-
sations. 50% of every ticket that
is earmarked for the club goes
straight to it.
We increasingly run joint campaign with beneficiaries and other
partners. For example, the Dutch
household retail chain Blokker
celebrated its 150th anniversary by
sharing 1.5 million Party Tickets
with its customers. If the customer
activated the ticket, the National
Fund for the Elderly received half
of the ticket price and the customer might win a nice prize. The Johan Cruyff Foundation celebrated
its 14th anniversary by running two
campaigns with Holland’s biggest
newspaper De Telegraaf and radio
and TV broadcaster Veronica. And
that meant extra income for the
Foundation.
Another example is our successful campaign for beneficiary Pink
Ribbon. The lottery mailed a letter
with a CashCard that was worth
money if people decided to play
for Pink Ribbon.
Clubs and
associations
The new concept of the FriendsLottery is also catching on with
clubs and associations in the
Netherlands. Members of the
FriendsLottery can always play for
a cause they choose themselves
44
A lot of amateur clubs recruit members for the FriendsLottery and get 50 per cent of the yield on each ticket.
achieving health and well-being.
We unite with professional sport
to emphasize the importance of
sport and other club-related activities. For this reason, the lottery is
a social partner of Dutch premier
division football. This generates
recognition and attention to sport
as a way of achieving health and
well-being, particularly for young
people. The lottery is visible in
Dutch stadiums at all premier division matches and on TV broadcasts showing highlights of the
matches.
Sigrid van Aken, managing director of the FriendsLottery (in red jacket), former Wimbledon champion and lottery
ambassador Richard Krajicek (with cheque) and the Dutch minister Edith Schippers (with book).
Publicity
In February 2011, Edith Schippers,
the Minister of Public Health, Welfare and Sport was presented with
the book ‘Een 11-tal vrienden,
maatschappelijk kapitaal uit een
loterij’ (11 friends: social capital
from a lottery). Former tennis
player and lottery ambassador
Richard Krajicek presented the
first copy of the book in front of
tens of children. The book con-
Our Ambassadors
The ambassadors of the lottery
are dedicated to sport in society.
They associate their name with
our lottery because they believe
in promoting health and wellbeing.
tains eleven examples of projects
by beneficiaries of the FriendsLottery that are important for Dutch
society.
Internet and
social media
Internet and social media have
become permanent channels of
communication for the lottery.
The website is an important way
of informing members about the
Richard Krajicek,
former Wimbledon
tennis champion
1996:
“When injuries meant
that I had to bid
farewell to professional tennis, I felt
how awful it is when
you can’t do things that you want to do.
I’ve increasingly come to realise how
important the support of the FriendsLottery is. They often make the impossible
come true, particularly for children, who
need it the most.”
lottery, its activities and the charities. Members can opt to be kept
up to date with the results of the
monthly draws and with lottery
news and campaigns. Twitter, Facebook, Hyves and text messaging
are becoming increasingly more
important in this respect.
Professional sport
All the players in the Dutch premier
division wear the ‘More than Football’ logo as a sign that the FriendsLottery is their social partner.
The Friends Lottery is strongly
committed to sport as a way of
Esther Vergeer,
wheelchair tennis star,
world champion since
1998:
“Being and staying
healthy is something
that you have to work
at every day and I’m
happy to make my
contribution to that. That’s why the work
of the FriendsLottery is so important.
And as many people as possible should
know that.”
Ruud van Nistelrooy,
football player for
Manchester United
and Real Madrid:
“The FriendsLottery
made it possible for
my Academy for children with a disability
to start. Thanks to the
lottery members, these children can once
more believe that their dreams can come
true. And I’m happy to devote myself to
this as an ambassador of the FriendsLottery!”
45
CHAPTER 8
Our structure
A growing total of 700+ people work for Novamedia/Postcode Lotteries. The majority work in the customer service
teams that provide direct contact with members. The
structure of each lottery organisation varies from country
to country, depending on the size of the organisation and
on the lottery licences.
Novamedia
The three Postcode Lotteries were
set up by Novamedia, a Dutch
company based in Amsterdam.
Novamedia was established in
1983 to implement innovative,
commercial marketing techniques
on behalf of local and international
charities. In 1989, this led to the
launch of Novamedia’s first lottery:
the Dutch Postcode Lottery in the
Netherlands.
In 1998, the FriendsLottery joined
Novamedia, followed by the BankGiro Lottery in 2002.
The Postcode Lotteries in Great
Britain and Sweden were launched
in 2005.
Novamedia is the owner of the
Postcode Lottery format. Its mission is to create charity lotteries
all over the world. Novamedia
runs lotteries in close co-operation
with local and international charities like UNICEF, the Red Cross,
Amnesty International, Greenpeace and the World Wide Fund
for Nature. Novamedia’s lotteries
are actively supported by ‘ambassadors’: world leaders, athletes
and business personalities. Among
them are Nelson Mandela, Bill
Clinton, Rafael Nadal, Tony Blair,
Ruud Gullit, Johan Cruyff, Richard
Branson, Kaye Adams and Richard
Krajicek. The Executive Board
consists of Boudewijn Poelmann
(CEO), Ruud Esser (CFO) and
Frank Leeman (CCO). They are
supported by a team of Concern
Directors: Annemiek Hoogenboom
(Director Great Britain), Jan Oostrom (IT Director), Eva Struving
(International and Charity Director) and Harold Zwaal (Commercial Director). And also by a team
of Functional Directors: Sandor
Brouwer (Business Development
Director), Simone van Bijsterveldt
(Finance Director), Martijn van
Klaveren (Communications
Director) and Virginie Kuijer (HR
Director).
Dutch lotteries
The Dutch Postcode Lottery, the
FriendsLottery and the BankGiro
Lottery are part of Holding Nationale Goede Doelen Loterijen N.V.
Supervisory Board
Boudewijn Poelmann.
Frank Leeman.
Ruud Esser.
Marieke van Schaik, Managing
Director of the Dutch Charity Lotteries.
The Supervisory Board of Holding
N.V. supervises the management of
the holding company and entrusts
to it the day-to-day running of
the Dutch Charity Lotteries. The
Board’s responsibilities include
supervising the use of the licences
granted to Nationale Postcode
Loterij N.V., VriendenLoterij N.V.
and BankGiro Loterij N.V. by the
government.
Sigrid van Aken, Managing Director
of the Dutch Charity Lotteries.
Management
Harold Zwaal.
46
Jan Oostrom.
Eva Struving.
As of 31 December 2011, the Executive Board of the Dutch Holding
Imme Rog, Managing Director of the
Dutch Charity Lotteries.
N.V. consisted of Boudewijn Poelmann, Frank Leeman and Ruud
Esser. Sigrid van Aken, Marieke
van Schaik and Imme Rog are the
Managing Directors of the Dutch
Postcode Lottery, the BankGiro
Lottery and the FriendsLottery.
The joint organisation of the three
Dutch lotteries employs a total of
501 people.
ska PostkodLotteriet AB has run
the Swedish Postcode Lottery since
2005. It is based in Stockholm and
grew to 124 employees in 2011.
The members of the Board of Directors are Boudewijn Poelmann,
Ruud Esser and Eva Struving.
Management
External auditing
Lottery licences in the Netherlands
are granted by the Minister of Justice and Security. The Ministry of
Justice and Security and the Dutch
Gaming Control Board supervise
the national gaming licences and
compliance with the Act on Games
of Chance. Auditors from PwC
audit the figures, and its computer
experts check the data processing of the members’ accounting
records. The Netherlands Metrology Institute audits the processes
regarding the fairness of the lottery. The civil-law solicitor, Mr. J.P.
van Harseler in Amsterdam, carries
out the draws of the Dutch Charity
Lotteries.
People’s
Postcode
Lottery
In Great Britain, Novamedia B.V.
established the Postcode Lottery
Ltd, finances the lottery set-up and
continues to direct its operations.
The People’s Postcode Lottery
operates as a society lottery on
behalf of its growing number of
charity partners. It is regulated
by the Gambling Commission
under certificate numbers 829-N102511-003 and 829-R-102513003 dated 1 January 2009. This is
an external lottery manager (ELM)
Jo Bucci, Managing Director of the People’s Postcode Lottery (left) and Annemiek Hoogenboom, Country Director of the People’s Postcode lottery.
licence that enables the lottery to
operate the draws on behalf of the
societies. All charity partners hold
remote and non-remote lottery
licences to receive proceeds from
the weekly draws. A personal lottery management licence has been
issued to the Company Directors,
the IT Director and the Country
Director.
Management
The People’s Postcode Lottery
has two offices in Great Britain.
The back office is in Richmond,
London, and the front office is
in Edinburgh. The Directors of
Postcode Lottery Ltd are Boudewijn Poelmann and Ruud Esser.
Annemiek Hoogenboom is the
Country Director and Jo Bucci is
the Managing Director. The lottery
employs 75 people.
External auditing
The draws are supervised by an
independent solicitor from The
Legal Partners Ltd in Richmond, in
accordance with the Gambling Act
2005. The Netherlands Metrology
Institute (NMI) audits the draw
engine. PwC audits the IT requirements. Financial auditing of the
Postcode Lottery Ltd is carried out
by The Gallaghers Partners.
Swedish
Postcode
Lottery
The Swedish Postcode Association
has been licensed to hold a lottery
in Sweden. Beneficiaries of the lottery are members of this association. Novamedia Svenska PostkodLotteriet AB operates the Swedish
Postcode Lottery on the basis of a
contract concluded with the Swedish Postcode Association.
Niclas Kjellström-Matseke is the
CEO of Novamedia Svenska PostkodLotteriet AB and the Lottery
Manager appointed by the Swedish
Gaming Board. These two roles
combine the commercial concept
of the business with the idea of
generating money for charity
organisations through the lottery. The Swedish Gaming Board,
which grants the lottery licence,
collaborates closely with the Lottery Manager and supervises the
lottery. As the Lottery Manager,
Niclas Kjellström-Matseke is an
additional member of the Board of
the Swedish Postcode Association,
the entity that holds the lottery
licence.
External auditing
PwC audits Novamedia Svenska
PostkodLotteriet AB (the operator); KPMG does this for the
Swedish Postcode Association (and
the lottery).
The Board
The Board of the Association is
composed of leading representatives from society and consists
of five members and the Lottery
Manager as an additional member.
Based on recommendations from
the Charity Department, the Board
decides on the addition of new
beneficiaries as well as how proceeds are to be distributed between
the beneficiaries. Novamedia Sven-
Niclas Kjellström-Matseke, CEO of
Novamedia Svenska PostkodLotteriet AB.
47
CHAPTER 9
Corporate Social Responsibility
Sustainable
and enterprising with
‘Planet First!’
The various constituent parts of
Novamedia/Postcode Lotteries
have jointly translated their vision
on sustainability into a strategy
with measurable objectives. We
have based this strategy on the
document ‘Planet First!’ which has
been the basis of the CSR policy
since 2009. The strategy has been
further refined through the lotteries’ mission, vision and core
values, supplemented by sustainability themes from comparable
organisations (benchmarking) and
a media analysis of sustainability
themes. We have also looked at issues that are considered important
by the parties involved, such as the
government, politicians, beneficiaries and members.
Themes
DDon’t
on’tt be
be afraid,
afrraid, bee
COURAGEOUS
CO
OURAGEOUS
& turn
turn off
off the lights!
lights!*
!*
*Turn
Turn Off the Light is also a pop song written
e by Canadian
en
Canadian
Canad
ian sing
singer-s
singer-songwriter
e songw
ongwriter Nellyy Furtado.
Fu ado.
Furt
In the office of the People’s Postcode Lottery hang posters that associate the
four core values of the lotteries with environmentally friendly behaviour.
48
The activities result in a number
of themes on which we will work
in the coming years, with progress
reports to be issued each year. The
progress reports must satisfy the
requirements of the Global Reporting Initiative (GRI). From 2011
onwards, the CSR activities and
performance will be integrated in
the annual accounts of Novamedia/Postcode Lotteries.
The detailed Planet First! Report
2011 is available on the website:
www.novamedia.nl.
Fair and
real cost pricing
This concerns what the actual
cost of a product is and whether a
fair price has been paid. This also
includes the cost of pollution. In
this context, for the last few years,
we have used FSC-certified paper
and wood products as much as
possible. Today, 84 percent of the
paper used by the Dutch lotteries
has an FSC label or is recycled.
In Sweden, this is 95 percent. In
Great Britain it is 29 percent and
the lottery has ensured that paper
recycling facilities are available in
every office.
Other certifications are also used.
For example, the coffee and tea
have Fairtrade certification and
meals are organic where possible.
In 2011, we drew up a code that
suppliers will have to satisfy from
2012. As well as a fair price and
care for the environment, the code
contains conditions regarding discrimination, working conditions
and child labour. We use the code
to support sustainable innovation.
Carbon footprint
In 2011, the lotteries’ CO2 emissions were made up of the components shown in figure 1.
In 2011, emissions of CO2 per
FTE (full-time equivalent) fell at
all lotteries. In Great Britain, the
reduction was even more than half.
In total, emissions fell from 17.5
tonnes of CO2 per FTE in 2010 to
13.4 tonnes in 2011.
For example, the Dutch lotteries
now have three electric cars. The
production of some of the lotteries’
printed materials, including the
international employee magazine,
was also climate neutral under the
ClimatePartner label.
Locations
In 2011, Novamedia/Postcode
Lotteries invested in video-conferencing technology for all branches.
This should lead to savings in time
and environment.
The Dutch head office is located in
the Amsterdam-Zuid district, near
the Vondelpark. This location was
chosen due to the attractive working environment and good accessibility, particularly for the large
group of students working in the
Figure 1: Carbon footprint 2011 composition
4%
4%
4%
3%
Q
Q
Q
Q
Q
85%
Commuter travel
4%
Vehicle fleet
4%
Air business travel 4%
Gas and electricity 3%
Paper
85%
Member Services department. This
limits the amount of commuting
by employees.
The office of the Swedish Postcode
Lottery is located in the ultramodern Water Front Building
in the heart of Stockholm. The
single-storey solution makes this
office easily accessible for people
with disabilities. The building also
incorporates the necessary features for reducing environmental
impact.
Energy dependency
and local sourcing
of renewable energy
The world is dependent on fossil fuels and their suppliers. In
order to safeguard future energy
supplies, it is necessary to generate energy locally and on a small
scale. The lotteries are seeking to
encourage local and sustainable
electricity generation in particular.
Since the end of 2010, the existing computer systems have been
replaced by a new ‘green’ information infrastructure for the Dutch,
British and Swedish lotteries.
The number of servers has been
The Dutch Charity Lotteries have three electric cars and their own charging units at the lotteries’ offices.
49
Following a round of selection matches, four employees of Novamedia/Postcode Lotteries were given the opportunity to take part in the tennis tournament for the sponsors of the Rafa Nadal Foundation in Barcelona.
drastically reduced to a few dozen
located at four sites. This is a typical example of a win-win situation:
it is better for the environment,
faster, more efficient and saves
money.
Training and
development
We consider employee development to be of great importance. On
average, 56.5 hours per FTE were
devoted to training and education
in 2011. An important feature of
this is the Lottery Academy – the
lotteries’ Amsterdam-based training institute that was established
in 2008. The Lottery Academy has
now become a centre of excellence
for all employees. The big Lottery Course, which promotes the
50
continued professional growth of
lottery employees, runs every year
and had 12 participants in 2011.
In Great Britain, the intention
is to run a pilot training course
in 2012. This will be an intensive course of five to six months,
covering every aspect and discipline of the lotteries and focusing
on internal relations. In Sweden,
an eight-month middle management training programme started
in the autumn of 2011 in order
to strengthen knowledge of the
lotteries and leadership skills. The
programme consists of theory and
team-building activities.
Besides these group training
courses, employees also receive individual support from professional
coaches, and a number of employees have completed training
Employees of the People’s Postcode Lottery
volunteered at Daisy
Chain, one of the
charities supported
by the lottery.
courses and programmes outside
the organisation.
Staff engagement
Our vision, mission and values
require dedicated employees. To
be successful in their jobs, they
need to be able to relate to and
propagate the lotteries’ objectives.
Since 2010, the lotteries in the
three countries have had four core
values: ‘Courageous’, ‘Sustainable’,
‘Sharing’ and ‘Fun’.
Employee satisfaction is a measure of whether the lotteries are
on the right path in terms of good
employership. This is measured by
conducting an employee satisfaction survey. Since 2009, the Great
Place to Work® survey has been
regularly held. This survey asks
employees to assess the organisation on five values: credibility, respect, fairness, pride and
camaraderie. Based on the results,
organisations are allowed to use
the title Great Place to Work®.
Top 20
Best Employers
Since the survey started in 2009,
the results for the Dutch organisation have been positive and they
are allowed to claim this title.
In fact, the lotteries have even
been rated among the top 20 Best
Employers in the Netherlands - the
first time in 16th place, and the
second time in 6th place.
In 2011, the Swedish lottery concluded an employee engagement
survey, using the same format
that has been employed over the
past three years. In 2011, the total
employee satisfaction index was
75 (69 in 2010). There are many
high-score areas such as Diversity
(84 percent), Customer Orientation (84 percent) and In-team
Relationships (83 percent).
100 percent of the managers said
that they are comfortable in their
managerial roles.
The lotteries in each of the countries arrange regular meetings with
the charities, which are open to all
employees.
Annual volunteer days allow
employees to work closely with
charity partners.
British and Dutch employees are
given an extra day’s holiday as a
reward for lack of absence.
Diversity
The lotteries are specialised
companies with well-educated,
professional and socially-oriented
employees. The atmosphere is informal and pleasantly competitive.
More than half (58 percent) of all
employees are women.
In 2011, the People’s Postcode
Lottery had 75 employees at
year-end and 60 FTEs on average. The combined organisation
of the Dutch Postcode Lottery, the
FriendsLottery and the BankGiro
Lottery employed a total of 501
people, amounting to 306 FTEs.
employed a total of 103 FTEs with
129 employees.
Half of the members of the Dutch
management team are women. The
majority of the management positions in Great Britain are also held
by women (75 percent), compared
to 11 percent in Sweden. The aim
is to ensure that the management
reflects the composition of the
working population in the different countries. We also take action
to create jobs for people who are
far-removed from the job market.
There were healthy smoothies all round when the People’s Postcode Lottery
team got active during our CSR day. People’s Postcode Trust supported project The Smoothie Bike uses the power of a standing bike to make delicious
drinks, whilst also encouraging staff to think about more environmentally
friendly ways to get to work.
51
the Personal Data Protection Act.
The relevant Swedish authorities
upheld no complaints concerning
the lottery’s mailings.
Transparency
The lotteries provide full disclosure as well as open and honest
communication. The Communication departments maintain
contact with the media and answer
questions from journalists. Annual
reports are sent to clients, politicians, various government institutions and the media. They can
also be requested free of charge
and viewed digitally online. Views
and information are frequently
exchanged with politicians and
officials in The Hague, Edinburgh,
Stockholm, London and Brussels.
The Customer or Member Services
departments can be reached in a
number of ways: by telephone,
websites, fax and by post.
Integrity and
compliance with
legislation and
regulations
The prizes also reflect care for the environment, as in the example of the bicycles presented in Sweden.
Responsible gaming
We are dedicated to preventing inappropriate participation. Participation by minors is prevented as
much as possible. In addition to all
the legal provisions, the lottery in
the Netherlands has its own code
of conduct, which anyone can read
on the websites. With regard to
recruitment, there is also a code of
conduct and an advertising code,
which was drawn up by all games
of chance providers in the Netherlands. The Dutch Advertising
52
Code Committee upheld 19 complaints concerning media communications by the Dutch charity
lotteries in 2011.
The reported number of complaints in 2010 was 4. However,
in addition to that, there were
5 complaints upheld by the Dutch
Advertising Code Committee in
2011 that related to 2010. Therefore, the total number of complaints for 2010 was 9.
In Great Britain, the lottery adheres to regulations put in place
by the UK Gambling Commis-
sion and ensures that the ‘Gamble
Aware’ logo and Internet address
is displayed on its own website.
Additionally, a Duty of Care policy
ensures that players participate in
a responsible manner. No complaint was upheld with regard to
mailings by the People’s Postcode
Lottery.
abides by several laws that regulate
the lottery’s marketing practices
in different ways. These are the
Marketing law, the Radio and
Television law, the Lottery law and
We cannot afford to have any
doubts arise concerning the fairness of the draws. Therefore, each
draw is carried out under the
supervision of a civil-law solicitor. The lotteries are also closely
monitored by external supervisors
in other areas. During the reporting year, there were no significant
issues with the draws or with
the payments to participants and
beneficiaries. This was confirmed
for all countries by the auditors.
Incidents in the draw process were
promptly identified and effectively
analysed and resolved. We want to
continue this high standard in the
future.
Overview of the sustainability goals
1.
2.
In 2011, we formulated sustainable procurement conditions. In 2012, all of the lotteries’
major suppliers will have to satisfy these
conditions. Furthermore, in 2012, 100 percent of the paper used must be FSC certified
or similar, or recycled paper.
We set ourselves the target of reducing gross
CO2 emissions per FTE in the Netherlands
and Sweden by 5 percent per year, resulting
in a 25 percent reduction in 2015 compared
with CO2 emissions in 2010. From 2012,
these lotteries want to compensate 100
percent of their CO2 emissions, including
the average fuel consumption for one year of
the cars that the Dutch lotteries give away as
prizes. In Great Britain, we want to compensate 75 percent of the CO2 emissions in
2012.
4.
5.
6.
The lotteries are allowing the percentage
of total salary costs that can be invested
in training and development grow to a
maximum of 4 percent. In Great Britain, the
percentage depends on the growth of the organisation. The lotteries in the Netherlands
and Sweden have set the average number of
hours per year per FTE that can be devoted
to training and development at 40 hours.
This is 16 hours in Great Britain.
In 2012, 100 percent of employees must
receive a formal performance assessment.
In the Netherlands we want to at least equal
the average scores achieved in the three previous surveys of the Great Place to Work®
Institute in which we took part. In 2009,
the lottery scored 75 percent and 77 percent
in 2010. In Sweden, we want to achieve a
score of 77 percent and 80 percent in Great
Britain. The next survey will be in 2012 for
all lotteries. The absentee rate should not be
higher then 4 percent in Sweden and
the Netherlands. In Great Britain, this is
2 percent.
We believe that our workforce should reflect
the composition of society. The lotteries are
actively committed to creating employment
for people who are far-removed from the
labour market. The lotteries are striving for
a balanced proportion of men and women
in the Management Team. We have also set
ourselves a target of establishing qualitative
indicators for the diversity scheme.
7.
8.
9.
We have set ourselves the target of no
complaints upheld by the Dutch Advertising Code Committee, the UK Advertising
Standards Authority or the Swedish Consumer Agency. We also want to reduce the
number of complaints submitted as much as
possible, to the extent that they can influence this.
We are striving for open, honest communication.
‘Fair and real cost pricing’
Training and development
Responsible gaming
Carbon footprint
Staff engagement
Transparency
3.
Energy dependency and local
sourcing of renewable energy
The lotteries’ targets for energy use are:
• that 100 percent will be produced
domestically in 2015;
• that 20 percent of the electricity used
by the lotteries will be selfgenerated
in 2015;
• that 100 percent of the electricity will be
sustainable in 2012.
Diversity
Integrity and compliance with
legislation and regulations
Our target is to have no significant incidents
during the draw or the prize-paying process.
We have adequate internal auditing measures to safeguard honest draws. Incidents
are identified in time, adequately analysed
and resolved. The processes are checked by
external auditors.
53
Assurance report
To the Management Boards of Holding Nationale Goede Doelen
Loterijen N.V. and Novamedia Holding B.V.
Report on the chapter ‘Corporate Social Responsibility’
Engagement and responsibilities
The chapter ‘Corporate Social Responsibility’ as included in the 2011 Annual Reports
of the Postcode Lotteries is a summary of the 2011 Planet First!-report, which we examined. We provided an unqualified assurance report dated 14 March, 2012, on this
report on the basis of a combination of audit and review procedures.
The Management Boards are responsible for the preparation of the chapter ‘Corporate
Social Responsibility’ in accordance with the criteria for the summary as explained on
page 48. We are responsible for providing an assurance report on this chapter.
Work performed
We planned and performed our review procedures in accordance with Dutch law.
We performed our engagement by analogy with Standard 810 ‘Engagements to report
on summary financial statements’.
Conclusion
It is our conclusion that the summary as included under chapter ‘Corporate Social
Responsibility’ is in all materials respects consistent with the 2011 Planet First!report, in accordance with the criteria for the summary as explained on page 48.
Emphasis of matter
We draw attention to the fact that for a proper understanding of the policies, the
activities and the performance of the Postcode Lotteries in relation to corporate
responsibility, as well as for an adequate understanding of the scope of our assurance
engagement, the chapter ‘Corporate Social Responsibility’ should be read in conjunction with the full 2011 Planet First!-report, including our assurance report dated
14 March, 2012. Our opinion is not qualified in respect of this matter.
Amsterdam, 1 May, 2012
PricewaterhouseCoopers Accountants N.V.
Original has been signed by P. Jongerius RA
54
CHAPTER 10
Where the millions go
Lottery contributions to beneficiaries – in millions of euros
To
2011
0.2
0.1
0.0
0.0
0.6
0.3
0.2
0.1
3.6
0.7
0.9
0.1
0.2
0.1
0.1
0.1
1.9
0.4
0.2
2.1
2.5
1.4
0.3
0.4
6.7
0.7
2.5
0.1
0.3
0.2
0.3
0.3
0.8
1.4
2.0
2.3
4.1
7.4
12.2
0.9
0.4
0.9
0.8
0.8
0.8
23.7
1.4
0.7
1.9
1.2
1.6
1.2
0.4
2.4
1.0
0.8
3.2
0.7
0.4
6.6
2.1
1.2
10.6
1.3
Sweden
Alzheimer Foundation
Amnesty Internationa
Children’s Rights in Society (BRIS)
Culture Foundation of
the Swedish Postcode Lottery
Diakonia
ECPAT Sweden
Eriks Development Partner
Foundation Nordens Ark
Friends
Friluftsfrämjandet
FUB – The Swedish National Association
for Persons with Intellectual Disability
Greenpeace
Hand in Hand
Kvinna till Kvinna Foundation
Médecins sans Frontières
My Big Day
2011
inclusive
Great Britain
CHILDREN 1ST
Children North East
Daisy Chain
Goodfund
Maggie’s Cancer Caring Centres
Missing People
National Galleries of Scotland
Northumberland Wildlife Trust
People’s Postcode Trust
Postcode Care Trust
Scottish Wildlife Trust
Welsh Wildlife Trust
Woodland Trust Scotland
WWF Scotland
Yorkshire Dales Millennium Trust
Yorkshire Wildlife Trust
To
2011
NHR – The Swedish Association for
Persons with Neurological Disabilities
Peace Parks Foundation Sweden
Plan Sweden
Save the Children
SOS Children’s Villages
Star for Life
Swedish Asthma and Allergy Association
Swedish Cancer Society
Swedish Childhood Cancer Foundation
Swedish Cooperative Centre (SCC)
Swedish Guide and Scout Council
Swedish Heart-Lung Foundation
Swedish Postcode Foundation
Swedish Red Cross
Swedish Rheumatism Association
Swedish Sea Rescue Society
Swedish Society for Nature Conservation
Tällberg Foundation
The City Missions
The Hunger Project
UNHCR
UNICEF
0.8
1.1
1.5
5.9
2.5
1.1
0.8
3.4
5.4
0.9
0.8
3.0
12.2
3.7
0.8
2.9
1.1
1.1
2.3
0.4
1.0
2.5
2011
inclusive
1.6
1.6
3.9
28.4
7.5
1.1
1.6
11.1
26.2
1.9
1.6
9.8
41.1
11.7
1.8
10.1
1.8
1.1
6.5
0.4
2.1
7.5
Volunteers and enthusiastic amateurs learned how to grow their own healthy
food in the Royal Botanic Garden Edinburgh. This was one of the winning
projects for the People’s Postcode Lottery’s Dream Fund.
55
To
2011
WaterAid
World Wide Fund for Nature
Human Rights Projects
Other beneficiaries/Carry forward balance
Special Projects
56
2011
inclusive
0.6
6.1
6.6
0.4
6.6
0.6
28.3
6.6
1.7
12.7
0.5
0.5
1.0
3.6
2.6
0.5
28.5
0.5
1.8
1.0
0.5
0.5
0.5
1.7
0.5
3.5
0.1
0.5
0.5
25.7
0.5
10.0
0.5
0.5
5.6
1.0
1.5
61.4
15.3
14.6
312.2
4.6
30.0
1.0
2.0
0.5
9.5
14.0
6.9
41.2
0.5
3.3
1.5
500.8
2.0
221.1
4.1
1.0
0.9
0.5
0.6
3.6
0.9
2.3
1.0
2.8
2.6
10.0
24.4
19.1
42.8
1.0
The Netherlands
AAP Foundation
Aflatoun
African Parks Network
Amnesty International
AMREF Flying Doctors
ARK
Association for Nature Preservation
BiD Network
BirdLife International Netherlands
Both ENDS
Carbon War Room
CARE Nederland
Children’s Fund MAMAS
Clinton Foundation
Cordaid Memisa
Cordaid People in Need
Cross Media Week Foundation
dance4life
Defence for Children - ECPAT
DOEN Foundation
Dutch Caribbean Nature Alliance
Dutch Council for Refugees
Dutch Cultural Landscape Foundation
European Climate Foundation
Fair Trade (Fair Trade Original,
Max Havelaar Foundation,
National Association of Fair Trade Shops)
Fairfood International
Free Press Unlimited
Friends of the Earth Nederland
Gooi Nature Reserve
Greenpeace
Hand in Hand International
To
2011
Hivos
Human Rights Watch
Humanitas
ICCO
IKV Pax Christi
IMC Weekendschool
IUCN National Committee of the Netherlands
IVN Association for Environmental Education
Johan Cruyff Foundation
Landschapsbeheer Nederland
Leprosy Foundation
Liliane Foundation
Mama Cash
Marine Stewardship Council
Médecins du Monde
Médecins sans Frontières
Nature & Environment
Oranje Fonds
Oxfam Novib
Peace Parks Foundation
Plan
Postcode Lottery Project Oceans II
Prince Claus Fund
Refugee Foundation
Refugee Students Foundation
Resto VanHarte
Right To Play
Rocky Mountain Institute
Rutgers WPF
Save the Children Nederland
Sea Shepherd
Simavi
Skanfonds
Society for the Prevention of Cruelty to Animals
Solidaridad
SOS Children’s Villages
Stichting De Vrolijkheid
Stichting Nederland Krijgt Nieuwe Energie
STOP AIDS NOW!
Terre des Hommes
The12Landscapes
The Climate Group
4.1
3.5
4.5
0.9
0.5
0.5
0.9
3.6
1.5
2.3
1.4
2.1
1.8
0.5
0.5
13.5
6.6
15.0
20.5
1.4
2.7
3.0
0.5
2.7
0.9
0.5
0.5
0.9
2.9
0.9
0.9
0.9
10.0
1.8
3.1
1.4
0.5
0.4
1.4
2.3
11.3
0.9
2011
inclusive
7.0
5.4
22.5
3.7
0.5
2.0
16.8
22.2
3.0
35.9
19.5
14.3
3.3
0.5
1.5
266.9
32.4
87.6
305.7
14.3
37.6
3.0
7.3
45.9
7.9
1.5
1.0
3.8
9.1
10.0
4.5
15.1
55.8
27.7
5.0
18.2
3.4
0.4
27.8
34.2
196.0
3.3
To
2011
The Elders
The Hunger Project
The National Community Alliance
The Nature and Environmental Federations
The Netherlands Red Cross
The North Sea Foundation
The Urgenda Foundation
UNHCR
UNICEF
University for Peace
UTZ CERTIFIED
Wadden Sea Society
War Child
Wilde Ganzen
WOMEN Inc.
World Food Programme
World Press Photo
World Wide Fund for Nature
Special contributions
2011
inclusive
0.5
0.5
1.0
2.3
3.6
1.0
1.0
3.9
15.9
0.5
0.5
0.5
1.4
0.5
0.5
1.4
3.2
13.5
1.0
1.0
0.5
1.0
34.2
56.4
1.0
1.0
15.9
273.3
5.6
1.0
14.8
13.7
1.0
0.5
9.9
9.1
274.7
1.0
0.4
0.2
0.5
0.5
0.2
0.2
0.2
0.5
0.2
1.0
4.6
0.6
1.0
0.4
0.2
0.7
0.7
0.6
0.6
0.3
0.7
0.4
1.8
3.7
3.4
1.2
1.6
7.3
8.0
0.8
1.0
32.4
0.6
1.6
5.9
1.4
2.6
1.3
1.2
0.6
1.8
1.5
1.2
0.3
0.2
9.8
15.5
0.8
BankGiro Lottery
The Netherlands
Amerongen Castle
Amsterdam Museum
BOEi
Boijmans Van Beuningen Museum
Bonnefanten Museum
Central Museum Utrecht
Cobra Museum
Concertgebouw
De Fundatie Museum
De Haar Castle
DOEN Foundation
Dordrechts Museum
Drents Museum
Dutch Windmill Association
Ethnographic Museum
Foam Amsterdam
Frans Hals Museum
Fries Museum
GeoFort
Groninger Museum
Hall of Art Rotterdam
Hendrick de Keyser, historic houses
association of The Netherlands
Hermitage Amsterdam
Het Valkhof Museum
To
2011
Images at Sea Museum
Jewish Historical Museum
Limburgs Museum
Municipal Museum The Hague
Museum for Modern Art Arnhem
Museum Of The Image
Museum of the Tropics
Museum Steam Tram Hoorn-Medemblik
Museumkaart Foundation
Musical Clock Museum
National Maritime Museum
National Museum Het Loo Palace
National Museum of Antiquities
NCB Naturalis
NEMO
Netherlands Architecture Institute
Netherlands Institute of Sound & Image
Netherlands Open Air Museum
Netherlands Photography Museum
Noordbrabants Museum/Bosch 500
Museum Plus Bus
Prins Bernhard Culture Fund
Railway Museum
Rembrandt Association
Singer Laren
Teylers Museum
Teylers Museum Fundatiehuis
The 4 Former State Museums
The Anne Frank House
0.2
1.0
0.6
0.5
0.2
0.2
0.2
0.2
2.4
0.2
0.3
0.2
0.2
0.3
0.2
0.3
0.3
0.5
0.2
0.5
1.0
15.3
0.2
0.3
0.2
0.2
0.6
9.5
0.2
2011
inclusive
1.3
3.5
0.6
3.3
0.4
1.0
1.2
1.0
16.9
2.1
2.8
0.8
1.1
2.6
0.2
2.1
1.8
5.6
1.0
1.0
1.5
126.1
1.4
0.9
1.7
1.0
0.9
89.7
2.0
De Haar Castle in the Netherlands is one of the beneficiaries of the BankGiro
Lottery. The castle is an outstanding monument with a magnificent collection
of art treasures.
57
To
2011
The New Church
The New Great Museum in Artis
TwentseWelle
Van Abbe Museum
Vfonds
Zaans Museum
Zeeuws Museum
Zuiderzee Museum
58
2011
inclusive
0.5
1.5
0.2
0.2
8.4
0.5
0.2
1.0
4.5
0.6
1.0
71.5
0.5
0.8
0.5
2.5
1.7
0.3
1.2
0.2
0.5
0.9
2.9
0.6
0.2
1.3
3.0
1.0
0.8
2.0
0.9
0.9
0.5
0.5
0.3
2.0
0.6
0.2
0.5
0.5
1.1
0.5
0.9
0.2
0.4
0.8
11.6
2.7
8.8
0.4
0.8
7.1
22.3
3.7
0.4
10.4
61.2
6.6
6.9
9.4
1.8
4.4
6.2
1.1
2.4
11.0
3.7
0.6
2.7
59.6
11.2
34.4
7.2
0.4
3.5
6.2
FriendsLottery
The Netherlands
AIDS Foundation
Alzheimer Netherlands
Asthma Foundation
Bas van de Goor Foundation
Beneficiary of the Week Fund
Brain Foundation
Children’s Support Fund
CliniClowns Foundation
De Ombudsman Foundation
Diabetes Foundation
DOEN Foundation
Dutch Arthritis Foundation
Dutch Burns Foundation
Dutch Cancer Society
Dutch Children’s Welfare Stamps Foundation
Dutch Elderly Fund
Dutch Epilepsy Fund
Dutch Eye Foundation
Dutch Foundation for Children with Disabilities
Dutch Heart Foundation
Dutch Sunflower Society
Fund for mentally disabled people
Heppie Foundation
Humanitas
Jantje Beton
Kidney Foundation
Lucille Werner Foundation
Make-A-Wish Netherlands
Mental Health Foundation
To
2011
More than Football Foundation
MS Research Foundation
National Hearing Foundation
National Monument Sint-Jan
Netherlands Autism Society
Pink Ribbon
Princess Beatrix Foundation
Reading & Writing Foundation
Rehabilitation Foundation
Richard Krajicek Foundation
Royal Netherlands Tuberculosis Foundation
Ruud van Nistelrooy Academy
Scouting the Netherlands
Sports Foundation for People with Disabilities
Stomach, Liver and Bowel Foundation
STOP AIDS NOW!
The Netherlands Red Cross
Victim Support Fund
VUmc Cancer Center Amsterdam
Youth Culture Fund
Youth Sports Fund
Other beneficiaries
0.9
0.7
0.2
0.2
0.2
0.8
1.2
0.2
0.9
1.0
0.8
0.1
0.2
0.5
1.5
0.1
0.6
1.2
3.1
0.1
0.2
5.7
2011
inclusive
3.5
2.5
1.3
2.8
0.6
1.2
6.6
0.6
7.0
3.8
6.0
0.3
1.0
4.2
7.5
0.3
5.2
14.1
22.1
0.1
0.4
160.8
Now, almost half the tickets in the FriendsLottery are earmarked. Scouting
Nederland is one of the beneficiaries.
CHAPTER 11: Going Global
Every country is entitled to its Postcode
Lottery
Imagine every global citizen playing in a charity lottery. Imagine enough money to ensure a better world
for people and planet; a world in which all people,
animals and plants can live healthily, and are treated
justly and with respect.
A dream. But it could become
reality.
If all 27 EU countries had a charity lottery, 10 billion
euros could be raised for good causes. Imagine the
amount of money that could be raised if the citizens
of all 193 countries on our planet played in such a
charity lottery? A Postcode Lottery.
A Global Postcode Lottery that connects and reaches
out to the whole world. A lottery that gives people
a chance to have fun and share in creating a better
planet.
A dream. We are working to
make this dream come true.
59
Credits
Publisher:
Nationale Postcode Loterij N.V.
Amsterdam
Printing:
Joh. Enschedé Amsterdam BV
Graphic design:
Woldberg&Wesseling dm,
Eemnes
Production:
Concern/Schoenmakers
Communicatie-projecten,
Amsterdam
Translation:
Tekst|Support, Amsterdam
Communication
An internationally oriented department for communications takes
care of the group’s communication to stakeholders worldwide.
Questions are handled by this team. They can be contacted by
sending an e-mail to:
Martijn van Klaveren (The Netherlands), Communications Director
martijn@novamedia.nl
The copyright of each photograph belongs to the beneficiary
mentioned in the caption, or to
the concerning lottery, with the
exception of:
Page 6: Ineke Vernimmen/
Page 7: Gustav Mårtensson
(photo Branson)
Page 9, 27 (t.r.), 30,
31 (t. and b.r.), 32, 33 (t.r.),
35 (t.), 37, 38 (t. and b.r.),
39 (t.r. and m.r.), 41 (t.),
42 (t. and m.r.), 43 (b.l. and b.r.),
44 (t.), 45 (t.), 46, 47 (t.),
49: Roy Beusker
Page 28 (t.): Giacomo Pirozzi
Page 28 (b.l.): Jorn van Eck/
Amnesty International
Page 28 (b.r.): Martijn van
Klaveren
Page 31 (b.l.), 38 (b.l.), 43 (t.r.),
45 (m.r.): Gerard van Hees
Page 36 (t.): Marc Kruse
Page 39 (t.l.): Patricia Steur
Page 45 (b.r.): Theo Smit/ANP
Page 57: Olaf Kraak
Page 59 (t.r): Carolien Sikkenk
© 2012, Nationale Postcode
Loterij N.V., Amsterdam
This annual report is printed on
FSC paper.
60
We are a charity lottery
We want you to have fun today
and we want you to have fun tomorrow.
We are the world’s third biggest donor.
We spread huge amounts of money and happiness
in neighbourhoods and at the same time improve the lives
of millions of people all over the world.
That’s what we have been doing for the past twenty years,
and that’s what we plan to do for many years to come.
For our planet, and all the people living on it,
because the biggest prize for all of us is the future itself.
We know every small step counts.
We also believe that, although many things
may seem impossible, they can be done.
We are a charity lottery; we want to be courageous,
sharing, fun and sustainable.
There is so much to win for all of us.
Life is beautiful.
The Postcode Lotteries
Svenska PostkodLotteriet
Nationale Postcode Loterij
Registered address:
‘The Courtyard’
37 Sheen Road
Richmond Surrey
TW9 1AJ
United Kingdom
Visiting address:
Klarabergsviadukten 63
111 64 Stockholm
Sweden
Visiting address:
Van Eeghenstraat 70
1071 GK Amsterdam
The Netherlands
Postal address:
P.O. Box 193
101 23 Stockholm
Sweden
Postal address:
P.O. Box 75025
1070 AA Amsterdam
The Netherlands
Telephone 0046 - 8 - 562 488 00
Fax 0046 - 8 - 662 58 70
E-mail info@postkodlotteriet.se
Telephone 0031 - 20 - 673 24 46
Fax 0031 - 20 - 573 75 55
E-mail secretariaat@postcodeloterij.nl
www.postkodlotteriet.se
www.postcodeloterij.nl
BankGiro Loterij
VriendenLoterij
Would you like to know more about
the Postcode Lottery format?
Visiting adress:
Van Eeghenstraat 70
1071 GK Amsterdam
The Netherlands
Visiting address:
Van Eeghenstraat 70
1071 GK Amsterdam
The Netherlands
Postal adress:
P.O. Box 75969
1070 AZ Amsterdam
The Netherlands
Postal adress:
P.O. Box 75092
1070 AB Amsterdam
The Netherlands
Telephone 0031 - 20 – 573 74 74
Fax 0031 - 20 – 573 74 80
E-mail secretariaat@bankgiroloterij.nl
Telephone 0031 - 20 – 573 75 07
Fax 0031 - 20 – 573 75 55
E-mail secretariaat@vriendenloterij.nl
www.bankgiroloterij.nl
www.vriendenloterij.nl
Scotland Address:
Great Michael House
14 Links Place
Edinburgh
EH6 7EZ
United Kingdom
Telephone 0044 - 131 - 554 87 94
E-mail info@postcodelottery.co.uk
www.postcodelottery.co.uk
Then please contact:
Novamedia
Van Eeghenstraat 93-95
1071 EX Amsterdam
The Netherlands
Telephone 0031 - 20 - 664 09 78
Fax 0031 - 20 - 679 75 06
E-mail info@novamedia.nl
www.novamedia.nl

Annual Report 2011 - People`s Postcode Lottery

Transcription

Similar documents

Hoosier Lotto Prize Pool Sheet

Lottery $1.189B Retail $727.5M $461.5M Profit $431.6M

2015 Lottery Contest The NBFSC`s 2015 Annual Provincial Lottery

Love your hospital

April 24 News - Chautauqua County Community USD 286

VI Lottery`s Famous June Extra Ticket Now on Sale.

A Retailer`s Guide to Selling Maine State Lottery Tickets

All big win- ners are dis- played at the front of the store for customers

Before Mastek After Mastek Problems by Mumbai Board, MHADA

Lottery Group Play Form