- IKCO Press

June 2012
Iran Khodro Group Magazine
English
Français
‫العربية‬
86
IKCO Vision
Jun 2012
www.ikcopress.com
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IKCO Vision
Jun 2012
No. 86
June 2012
Special Report
Launch Ceremony of Runna Production Lines /4
Int’l Cooperation
Michel Rocard: We Welcome Improved Peugeot-IKCO Tes /6
30 Thousand Cars for Iraq /7
Production
IKCO to Boost Daily Production to 3000 /8
Markets to Welcome 50,000 IKCO Runna This Year /8
900 Thousand Fuel Efficient Engines by IKCO /9
IKCO to produce Diesel Tondar 90 /10
Automatic Tondar 90 in Market Soon /10
New Pickup on Tondar 90 Platform /11
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IKCO Vision
Jun 2012
8
The second IKCO designed car is to enter mass
production in late May.
Subsidiary
Sanctions Ineffective on IKCO Aftermarket /12
70% Satisfied with IKCO After-sales Service /12
IKCO Ready to Confront Sanctions /13
Event
Runna Lustrous Amid Global Brands at Kiev Motor Show /14
In the Press
IKCO to produce Diesel Tondar 90 /16
IKCO Intends to Produce 900 Thousand Fuel Efficient Engines This Year /16
Iran Khodro Plans to Manufacture 30,000 Cars in Iraq This Year /17
Published by: IKCO International Relations Office
Address: Iran Khodro Co,Gate 5, Km 14 Karadj Rd., Tehran, 13895-111, IRAN
Manager Ali Mesrian Editor-in-chief Hassan Bananej Executive Editor Farnaz Ghasemi
Editor, IKCO Vision English Hossein Ranjbar Editor, IKCO Vision French Mohsen Malekian
Editor, IKCO Vision Arabic Javad Abd Rouyani Coordinator Massoumeh Jafari Designer Maryam Abdollahzadeh
Tel (+98 21) 48 22 84 29 - 48 22 84 86 Fax (+98 21) 48 22 84 99 E-mail ird@ikco.com
© 2011 IKCO Communication & Int’l Relations Dept. All Rights Reserved.
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IKCO Vision
Jun 2012
Special Report
Launch of Ru
Runna production lines was launched at the
presence of Mohammad Reza Rahimi, Iran’s First
Vice President, Mehdi Ghazanfari the Minister of
Industry, Mine and Commerce, some Members of
Parliament and some other Iranian high ranking
officials.
Javad Najmeddin, IKCO CEO presented a technical
report on Runna, the related project and production
lines as well as IKCO’s future plans about the car
and its target markets.
Runna, Second IKCO-brand Car
Runna is second IKCO-brand car designed to
improve IKCO brand and platforms. Runna
conforms to the latest global standard requirements
governing emission, safety, powertrain, durability
and quality of parts.
Market studies show that most Iranian car buyers
look for C-class sedans, i.e. mid-size family cars.
Runna is the first IKCO-brand car in segment C. It
is one of IKCO’s most inexpensive products. Runna
is outfitted with driver and front passenger airbags,
ABS with electronic brake force distribution (EBD),
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IKCO Vision
Jun 2012
unna Production Line
four-wheel disc brake system, air conditioner, front
power windows, electric wing mirrors, immobilizer
and remote control. Runna is expected to cover a
broad part of IKCO’s domestic and international
target markets. It will be produced in nine different
types.
Trying to attain the objectives like increasing the
company share profit and price, improving IKCO
market share and maintaining the customers’ trust,
maximum use of existing investments in production
lines, improving global sales as well as creating
competitive advantage for IKCO brand in target
markets motivated the company to design and
develop Runna.
Realization of Iranian Capabilities
Iran Khodro Industrial Dies (IKID) designed and
developed body dies for Runna. Prior to this, only
Japan, U.S., South Korea and some European
countries were enjoying heavy car body dies design
and development technology. This movement
brought about a 10 million Euro exchange saving.
TAM Iran Khodro undertook process of design,
development, installation and launch of Runna
production line. The process took 21,000 manhours including equipment design, installations,
development of control systems and robotic cells
and integration of the production line.
Runna will enter mass production in June, 2012.
IKCO aims to produce one million sets of Runna
in domestic and foreign production plants in
seven years. The car will be presented in local
and international target markets like Turkey, Iraq,
Russia, Ukraine, etc.
Currently IKCO is 90 percent self- reliant in
production of Runna and aims to achieve 100
percent self-reliance in the second half of the year.
Runna enjoys either an 1.6L gasoline engine or one
of 1.4L, 1.5L and 1.7L IKCO diesel engines that
will recieve a manual and automatic transmission
system.
Runna is the first Iranian car that meets requirements
for Pedestrian Impact and conforms to Euro IV
standards.
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IKCO Vision
Jun 2012
Int’l Cooperation
Michel
Rocard:
We Welcome
Improved
PeugeotIKCO Ties
In a visit to IKCO former French
Prime Minister Michel Rocard
claimed, the technology applied
in IKCO is acceptable and that
this company moves toward
globalization.
He also added, “I don’t believe
the seven percent share of
Peugeot Company purchased by
GM would affect Peugeot-IKCO
business.”
The former French PM asserted
that
the
two
companies
technically had no problem and
they would keep on developing
existing ties.
Referring
to
the
recent
presidential election in his
country, Rocard said, “France
will remain supportive of its
partners in the negotiations
between Iran and the group of
5+1 in Baghdad.”
“I hope the upcoming negotiations
will secure trust between the two
parties, leading to an end to the
sanctions imposed on Iran,”
noted the former PM and added,
“I will also discuss the barriers
between the two countries in
France’s new government and
will try to resolve them.”
During this visit Javad Najemdin
- IKCO CEO - cited the 22-year
strategic collaboration of Peugeot
and IKCO, mentioning that about
%70 of IKCO production belongs
to Peugeot brand cars, however,
major localization of parts has cut
back IKCO’s foreign exchange
dependency.
“IKCO can now design and
develop its own cars, three of
which are Samand, Runna and
Dena sedans,” IKCO CEO stated.
In the meantime, IKCO vicepresident in quality and product
development reported on new
product development and the
company’s plan on export.
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IKCO Vision
Jun 2012
30 Thousand
Cars for Iraq
IKCO will produce 30 thousand cars, mainly Samand, in Iraq this year.
Javad Najmeddin, IKCO CEO said that more than three thousand cars have been produced in Iraq
since the beginning of IKCO activity in this country.
IKCO production plant ran its activity in Iraq in early 2011 and dispatched 8000 cars to Iraq in
the same year.
The production capacity of this plant is 30 thousand cars a year. IKCO agent in Iraq is the investor
of this production site. IKCO transfers SKD (Semi Knock Down) parts and coated car bodies to
the plant.
IKCO runs more than 30 after-sales service centers in Iraq. These centers provide services in
Iraq’s main cities like Baghdad, Najaf, Karbala, Basra, Maysan, Dhi Qar, Erbil, Sulaymaniyah
and Kirkuk.
This plant is currently assembling SKD parts. The parties aim to sign a contract to transfer
required technology and establish needed equipment to upgrade the level of production.
IKCO exported about $400 million worth of cars to Iraq in 2010 and 2011, while establishing
new production lines in IKCO plant in Iraq would lead to the production of other cars like Runna
in that site
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IKCO Vision
Jun 2012
Production
IKCO to Boost Daily
Production to 3000
Iran Khodro Industrial Group is shooting for producing
820 thousand cars this year.
According to Hossein Najari, the company’s Vicepresident in production, IKCO currently produces 2500
units of different types of cars every day.
Najari stated, “The company is all set to increase
production and as soon as Runna mass production
triggers, total daily production of the company would run
up to three thousand cars.”
Self-sufficiency in manufacturing parts and components
resolves any concern on supplying parts for production
lines. IKCO has built 56,900 passenger cars and
commercial vehicles since the beginning of this year.
IKD, IKCO heavy vehicle manufacturer, has produced
443 different commercial vehicles in this period.
The Vice-president finally restated that in order to meet
markets’ demand, IKCO also aims to raise Tondar 90
production to 250 units a day.
Markets to W
50,000 IKCO Runna
The second IKCO designed car is to enter
mass production in late May.
Javad Najmeddin, IKCO CEO in this
regard said, “We have planned to produce
50 thousand sets of Runna sedans this year
and the figure could run up to 200 thousand
a year.” IKCO will market Runna facelift
afterwards.
This sedan is going to be powered by TU5
and EF7 engines that meet Euro IV standard
requirements and would be available with
diesel engines later on. However, dual-fuel
engine is another option for Runna that
would lie under its hood.
IKCO Runna enjoys front seat airbags
and ABS and meets the required safety
standards for driver and passengers,
covering the European pedestrian impact
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IKCO Vision
Jun 2012
900
Thousand
Fuel
Welcome
Efficient
Engines
by
IKCO
a This Year
safety standard as
long as the standard
has been instituted
and introduced in
Europe. The car
can also gain three
star rating by Euro
NCAP.
Beside Iran market,
Russia,
Turkey,
Africa and South
American
and
Middle
Eastern
countries have been
targeted by IKCO
Runna.
IKCO intends to produce 900
thousand fuel efficient engines this
year.
Mir Javad Soleimani, the company’s
Vice-president in quality and product
in this regard said, “Following the
government›s policy to optimize
vehicles› fuel consumption in
the country, fuel efficient engine
production became a part of IKCO’s
agenda.”
Soleimani referred to his company’s
determination to increase production
of IKCO engines and said, “IKCO
produced 70 thousand sets of its own
engines last year and aims to increase
this amount to 180 thousand sets this
year; seventy percent of these engines
are going to come in CNG-based
form.”
Localization of cylinder block and
cylinder head for IKCO engines will
enable the company to produce 700
sets of self-developed engines a day.
Soleimai says that IKCO is 90 percent
self-sufficient in producing TU5 fuel
efficient engines. IKCO and SAPCO
are cooperating to reach 100 percent
of self-sufficiency in this field.
TU5 and EF7 are fuel efficient
engines. Following the rationalization
of subsidies plan in Iran, IKCO
announced that it would outfit most
of its cars with these two engines.
This plan cuts fuel subsidies and
encourages customers to go for cars
with lower fuel economy.
The intellectual property of EF7
engine belongs to IKCO. It comes in
CNG based, turbocharged, gasoline
and diesel types.
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IKCO Vision
Jun 2012
Production
IKCO to produce Diesel
Tondar 90
IKCO is going to commercialize diesel Tondar 90 (Logan) by 2013.
Mohammad Reza Motamed, IKCO Deputy CEO in Tondar production said, IKCO›s new
approach to a cleaner environment has directed the company to reconsider its products fuel
portfolio. Based on this approach IKCO has held talks with Renault Company, intending to
start diesel Tondar 90 production in 2013, whether the two parties come to a conclusion.
Automatic Tondar 90 sedan and Tondar 90 pickup are the other two products that will hit
the market this year. Motamed finally reiterated, the company will also introduce Tondar 90
facelift to the market by 2013.
Automatic Tondar 90 in Market Soon
In order to meet customers›
demand and gain an appropriate
share
in
domestic
and
international markets, IKCO
intends to produce and market
automatic and facelift versions
of Tondar 90 (Logan) sedan.
Mohammad Reza Motamed,
IKCO Deputy CEO in Tondar
production in this regard said,
“Automatic Tondar 90 project is
running in IKCO and the car will
hit the market by the yearend”.
Motamed also said the company
is going to present Tondar 90
facelift to the market in 2013.
Iran domestic market warmly
welcomed Tondar 90, thereby,
IKCO is running other projects
on Tondar 90 platform like Diesel
Tondar 90 and Tondar pickup.
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IKCO Vision
Jun 2012
New Pickup on
IKCO aims to satisfy domestic
market needs for light commercial
vehicles by introducing a new
pickup built on Tondar 90
(Logan) platform.
Mohammad Reza Motamed,
IKCO Deputy CEO in Tondar
production said, Tondar 90
pickup will be mass produced
and will hit the market in
September. IKCO plans to market
15 thousand Tondar pickups this
year. Domestic market need for
such a pickup as well as its high
quality and specification can
guarantee the future of this car.
According to the Deputy CEO,
IKCO and Renault Pars have
come to an agreement to boost
Tondar 90 production and the
mass production of Tondar 90
pickup will increase Tondar
90›s daily production to 400
sets. IKCO plans to produce 80
thousand sets of Tondar 90 in
different types this year.
He also said that IKCO is going
to increase Tondar 90›s daily
production this year and added
that IKCO and Renault Pars
have come to an agreement
for supplying needed parts and
components.
IKCO aims to produce 80
thousand units of Tondar 90 in
different types this year.
Tondar 90 Platform
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IKCO Vision
Jun 2012
Subsidiary
Sanctions Ineffective on
IKCO Aftermarket
Rejecting rumors about lack
of spare parts, Behzad Zahiri
ISACO CEO - Sales and Aftersales Service Company of IKCO
- said, “The Company faces no
problem in order to supply spare
parts for IKCO cars.”
“Supplying parts from domestic
sources and supporting domestic
part producers are IKCO
priorities,” said Zahiri and
added, “we are determined to
support and strengthen domestic
part producers and supply IKCO
with high quality and low cost
domestic parts.”
He also referred to the small share
of foreign producers in ISACO
supply chain and added that there
was a seven percent decline in
spare parts import last year that
reduced foreign producers› share
from 37 percent to 30 percent.
ISACO intends to decrease this
amount to 23 percent this year.
Today Iran auto industry is
potential enough to supply its
needed parts by localization
and from domestic sources and
sanctions can’t affect IKCO
activities satisfying aftermarket
demands for its cars.
Currently, 70 percent of IKCO
needs for spare parts are met
by domestic sources and the
company plans to increase this
amount to 77 percent by the end
of this year.
ISACO CEO finally stated,
“The Company expects a bright
and promising horizon this year
and will try to provide best
possible services for IKCO car
owners.”
70% Satisf
After-sa
In the year of National
Production, Supporting Iranian
Capital and Labor, IKCO CEO
announced the company’s
strategic plans in after-sales
service, customers’ satisfaction
and spare parts market share
development.
Based on the company’s
strategic plan in after-sales
service for passenger cars,
ISACO spare parts market share
will increase from 50/5 percent
to 56/5 percent this year.
ISACO aims to achieve 55
percent of market share of
guaranty and warranty services
this year. This amount was 45/1
percent last year.
Strategic plan for after-sales
service notified to ISACO by
Iran Khodro Industrial Group
top management indicates that
customers’ satisfaction of after-
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IKCO Vision
Jun 2012
ied with IKCO
les Service
sales service was 70 percent last
year. The same plan estimates 10
percent betterment in the agents’
average scores compared with
last year. In the meantime, the
number of agents will increase
from 850 to 865 this year.
Original spare parts share within
the network was 77 percent
in 2011 that will run up to 85
percent this year.
The strategic plan of IKCO
clarifies that improvement of
marketing, sales and after-sales
service is one of company’s
main
objectives.
IKCO’s
other objectives are counted
as long term profitability
through income increase and
cost management, products’
competitive quality and price in
target markets as well as high
quality services and customers’
satisfaction.
IKCO
Ready to
Confront
Sanctions
ISACO CEO said the
company is all ready to
supply spare parts for IKCO
cars in case Peugeot imposes
sanctions on IKCO.
In a press conference,
Behzad Zahiri, the CEO of
IKCO Sales and After-sales
Service (ISACO) elaborated
on the company’s plans
and programs for this year
emphasizing on customer
satisfaction,
increasing
spare parts market share,
broadening
international
markets
and
domestic
sourcing of the network
needs.
He also said that IKCO has
not yet received any official
announcement from Peugeot
indicating a halt in their
mutual cooperation.
ISACO spare part supply
chalked up by 45 percent
in 2011 compared to its
previous year. The company
is shooting for a 25% growth
in supplying spare parts for
IKCO cars this year.
Currently 10 to 15 percent
of spare parts required for
IKCO cars are supplied by
Peugeot. In case Peugeot
stops spare part supply,
the required parts could be
easily replaced by domestic
suppliers or suppliers from
other countries.
According to ISACO CEO,
taking advantage of domestic
production capabilities forms
ISACO’s main agenda. In
this regard, outsourcing parts
that can be or right now are
domestically produced is
impermissible.
Last year, 37 percent of the
needed spare parts were
globally outsourced and
ISACO aims to reduce this
amount to 23 percent.
Iraq,
Belarus,
Russia,
Ukraine,
Venezuela,
Senegal, Algeria and Tunisia
are the main target markets
for ISACO, which intends
to expand its international
target market in 2011,
exporting at least 10 million
dollars worth of spare parts
to global markets.
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IKCO Vision
Jun 2012
Event
Runna Lustrous Amid Global
Runna, second IKCO - brand car was exhibited
at Kiev Motor Show amongst cars from global
carmakers, catching visitors’ eyes. IKCO also
showcased different types of Samand in the exhibition
that were welcomed by the visitors.
The 20th Kiev International SIA 2012 Motor Show
was held in Ukraine’s capital city in May 23-27.
Four hundred carmakers and part manufacturers
from 17 countries took part in this Show.
Paying a visit to IKCO pavilion, Viktor Gurnik,
industrial development deputy president in Ukraine
ministry of industry said, “High quality of IKCO
cars indicates that the company is determined to
achieve a bright and promising future; IKCO is a
modern car manufacturer and its cars in the show
make every visitor to admit it.”
He then hoped that there would be close industrial
ties between Ukrainian and Iranian carmakers
especially IKCO, leading to its presence in
Ukraine’s car market.
Viktor Gurnik finally added that Ukrainian
government would provide facilities for Ukrainian
private sector investors, supporting them to
cooperate with companies like IKCO.
IKCO has exported different types of Samand
passenger cars to Ukraine over the past years.
Given the good performance of Samand in Ukraine
and its warm reception, IKCO intends to present its
new cars, one of which is Runna in this country,
exporting different types of Runna later on.
Ukrainian Hail Samand
The Iranian sedan, Samand, is a popular car in
Ukraine. High quality and reasonable price of this
car has attracted Ukrainians’ attention.
Sergey Borshch, IKCO distributor in Ukraine in
this regard says, “Suitability for roads and climate
condition in Ukraine are competitive advantages
of Samand and Runna and the real reason for their
popularity in this country.”
Borshch believes that successful presence in Ukraine
market requires variety in a brand’s products. He
reiterates that by diversifying products’ portfolio,
IKCO will be able to gain a big share of Ukraine
car market.
Borshch who has established 25 after-sale service
centers throughout Ukraine hopes that Samand
import to Ukraine will increase and he can
consequently establish more service centers.
IKCO agent in Ukraine believes that Runna,
showcased in the 20th Kiev International SIA 2012
Motor Show is a high quality car, capable of gaining
a big share of Ukraine car market.
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IKCO Vision
Jun 2012
l Brands at Kiev Motor Show
IKCO agent in
Ukraine believes
that Runna,
showcased is a
high quality car,
capable of gaining
a big share of
Ukraine car market
Samand Competitive Advantages in the
Ukrainians’ View
Samand owners in Ukraine are satisfied with the
quality, safety and reasonable price of this Iranian
car.
Andre who is an industrial expert and owns a model
of Samand says, “Following the 2008 recession,
the demand for economy cars has increased; now
car price plays a significant role in the decisions of
buyers.”
Botenko is a businessman for whom the quality,
safety, price and after-sales service are very
important.
Alexander Criptin is a specialist in producing
automobile programs who is satisfied with
his Samand. He has driven over 100 thousand
kilometers with his Samand in the past five years,
encountering not even a single problem.
Savchok is a taxi driver who can judge Iranian cars
better than others. He says, “I have a Samand and I
am very satisfied with it; it’s a bi-fuel car and this is
an important advantage of a car.”
Yuri who is paying a visit to IKCO pavilion with
his wife says, “I like this car very much and every
time I get back home safe from a long trip, I thank
my Samand.”
More than 5600 Samand sedans have been exported
to Ukraine so far and this trend is accelerating
regarding the existing demand.
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IKCO Vision
Jun 2012
In the
Bloomberg
Iran Khodro Plans to Manufacture 30,000 Cars in Iraq This Year
Iran Khodro Co., the country’s largest
carmaker, said it plans to manufacture 30,000
cars, mostly the Samand sedan, at a production
site in neighboring Iraq this year.
The company is delivering components to its
Iraq plant for assembly, Iran Khodro said in an
e-mailed alant, which has received investment
from a local partner, started in 2011, the
company said, without giving details about
the partnership or the location.
zawya
IKCO is going to commercialize
diesel Tondar 90 (Logan) by 2013
Mohammad Reza Motamed, IKCO Deputy CEO in
Tondar production said, IKCO’s new approach to
a cleaner environment has directed the company to
reconsider its products fuel portfolio. Based on this
approach IKCO has held talks with Renault Company,
intending to start diesel Tondar 90 production in 2013,
whether the two parties come to a conclusion.
Automatic Tondar 90 sedan and Tondar 90 pickup are
the other two products that will hit the market this
year. Motamed finally reiterated, the company will also
introduce Tondar 90 facelift to the market by 2013.
www.ikcopress.com
17
IKCO Vision
Jun 2012
zawya
IKCO Intends to Produce 900 Thousand Fuel Efficient
Engines This Year
Mir Javad Soleimani, the company’s
Vice-president in quality and product
in this regard said, “Following the
government’s policy to optimize vehicles’
fuel consumption in the country, fuel
efficient engine production became a part
of IKCO’s agenda.”
Soleimani referred to his company’s
determination to increase production of
IKCO engines and said, “IKCO produced
70 thousand sets of its own engines last
year and aims to increase this amount
to 180 thousand sets this year; seventy
percent of these engines are going to come
in CNG-based form.”
Localization of cylinder block and cylinder
head for IKCO engines will enable the
company to produce 700 sets of selfdeveloped engines a day.
Soleimai says that IKCO is 90 percent self-sufficient in producing TU5 fuel efficient engines.
IKCO and SAPCO are cooperating to reach 100 percent of self-sufficiency in this field.
TU5 and EF7 are fuel efficient engines. Following the rationalization of subsidies plan in Iran,
IKCO announced that it would outfit most of its cars with these two engines. This plan cuts
fuel subsidies and encourages customers to go for cars with lower fuel economy.
The intellectual property of EF7 engine belongs to IKCO. It comes in CNG based, turbocharged,
gasoline and diesel types.
Iran khodro Industrial Group News Website
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IKCO Vision
Jun 2012
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IKCO Vision
Jun 2012
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IKCO Vision
Jun 2012