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WHAT IS WORDFEST?
October 7-17, 2016
Wordfest sparks lively, illuminating and
meaningful conversations between Calgary’s
readers and the world’s most engaging writers.
Our year-round literary events culminate in
a 10-day festival every October, and are
programmed to inspire Calgarians to live
more creative and empathetic lives. Wordfest’s
trademark events include readings, workshops,
panel discussions and in-school presentations
from authors writing in every genre and
for all ages.
EVERY OCTOBER • CALGARY, AB
GREAT READS • LIVE AUTHORS • PURE FUN
WHY ADVERTISE IN THE
FESTIVAL GUIDE?
With strategic distribution and a focused and
receptive audience, Wordfest’s Festival Guide is your
key opportunity to reach your primary target market
in Calgary. The Festival Guide is Wordfest’s primary
promotional piece that outlines our featured authors,
exciting events and the Festival schedule.
Advertising in Wordfest’s Festival Guide offers:
• A cost-efficient advertising opportunity, with a CPM
as low as $40.91*, which reaches an engaged clientele.
• Advertising circulation of 11,000 copies that are
distributed in targeted, high-traffic areas and have
high pick-up and pass along rates.
• Exposure to Wordfest’s 17,000 annual attendees
who often keep signed copies of the Festival Guides,
ensuring a high rate of referral.
*Based on a half-page ad rate
2016
AD RATES
OUR TARGET IN CALGARY
• 80% female and 75% are post-secondary graduates.
• Live primarily in the SW and NW quadrants of Calgary.
• Active members of the Calgary community, who
support local artisans, patron the arts and attend
other Festivals in the area.
• Attentive readership with an affinity for the printed page.
• Our readers enjoy discovering unique finds and small
luxuries in the city.
• Those who frequent the following areas: 17th Avenue,
Mission, Kensington, Bridgeland and Inglewood.
OUR DISTRIBUTION STRATEGY
Wordfest’s distribution strategy focuses on locations
that are frequented by our target demographics. This
includes a drop to all 18 branches of the Calgary Public
Library and 300+ targeted locations around the city,
coordinated in partnership with City Palate:
• Popular restaurant and bar locations, frequented
by current, in-the-know Calgarians.
• Active community centres.
• Locally-owned markets and farmer’s markets
in and around Calgary.
• Retail locations, including specialty coffee shops,
fashion boutiques and art galleries.
Distribution of our festival guide is centered on the
following areas: 17th Avenue, Bridgeland, Mission,
Core Downtown Areas, Inglewood, Kensington,
Marda Loop and Britannia.
Distribution spans from the inner downtown core to key
expanding suburban neighbourhoods in the SW, SE and
NW quadrants and as far as outlying towns like Airdrie.
2016
AD RATES
AD SIZES AND RATES
(all full colour ads)
FREE BONUS OFFER
Book a full page
or premium position
advertisement to receive
the following bonus
promotional opportunities:
FULL PAGE
TWO-THIRD PAGE
HALF PAGE
8.25” x 10.50”
+0.125” bleed
4.60” x 9.51”
7.00” x 4.25”
$790
$450
$1,345
PREMIUM POSITIONS
OUTSIDE BACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
8.25” x 10.50”
+0.125” bleed
8.25” x 10.50”
+0.125” bleed
8.25” x 10.50”
+0.125” bleed
$1,920
$1,680
$1,495
Rates exclude GST
DIGITAL FILE SPECIFICATIONS
• Logo recognition
in Wordfest’s
pre-presentation
slide reels.
• Social media mentions
from September 1 and
to October 30, 2016.
• Product placement
opportunities (at
Wordfest’s discretion).
• Access to complimentary
tickets to Festival events.
• And a portion of ad
revenue will go towards
the Wordfest Youth
program to bring
authors to schools.
DEADLINES
BOOKING: no later than
Monday, August 1, 2016.
• Supply press-ready PDF format
• Make images 300 DPI at print size—no compression
• IMPORTANT. Do not create black elements using a multi-colour build
• Ensure all colour elements are CMYK MODE
PRESS-READY AD MATERIAL:
Monday, August 8 @ noon
• Embed all fonts or create type using outlines in native file
Submit press-ready ad material via email to ewilson@wordfest.com
CONTACT
Everett Wilson
403 237 9068
ewilson@wordfest.com
Great Ads
For
Great
Rates